Shows
brandUP Your Business PodcastEpisode 10: 7 Day Brand Breakthrough Niche or Die: The Entrepreneur's Guide to Brand ClarityEver feel like your business is invisible? Like you're working harder than everyone else but nobody seems to notice? You're not alone, and there's a specific reason this happens.Welcome to Day 1 of the 7 Day Brand Breakthrough, where we tackle the foundation of what makes businesses thrive or struggle. This isn't just theory—I've implemented these exact principles to put tens of thousands of dollars on my books, and they can help you reach your first $10,000 too.The journey begins with a stark warning: "We serve everyone" is the death sentence for your brand. When yo...2025-04-2416 min
Tales from the Backlog161: Wanderstop (with Matt aka Stormageddon & CGDannyB)Review code provided by Ivy Road- thank you!
I think we all viewed Davey Wreden's new project announcement, a "cozy game about making tea", with a bit of side-eye. Is it really just going to be about making tea? You sure there isn't going to be a subversion in there? Are you still reading this? Well, Wanderstop is here, and it may not have the type of subversion that we expected, but it is most definitely not just a cozy game about making tea. This is a longer episode, because there is just that much to discuss...2025-04-162h 45
Dr. Diane's Adventures in LearningExploring A Universe of Rainbows: Poetry Meets Science with Matt Forrest EsenwineSend us a textHappy Poetry Month!This week we welcome Matt Forrest Esenwine, poetry's champion and ambassador, to the podcast to talk about his new anthology, A Universe of Rainbows: Multicolored Poems for a Multicolored World. What do Yellowstone's Grand Prismatic Spring, Peru's Vinicunca mountain, the star Betelgeuse, and a drop of water have in common? Rainbows!Are you looking for a poetry anthology with kid appeal that also packs in fascinating science about all sorts of rainbows from sundogs to rainbow lorikeets, rainbow eucalyptus, and rainbow nebula? I...2025-04-0232 minbrandUP Your Business PodcastEpisode 9: Foundations First: Building Your Unstoppable BrandWhat separates an unstoppable brand from one that fades into obscurity? Matt Jackson cuts through the noise and delivers the honest truth about brand foundations in this illuminating episode of Brand Up Your Business.Drawing from personal experience, Matt reveals how he transformed his pressure washing company from "just another guy with a truck" into a trusted brand that connected emotionally with customers. The journey wasn't straight or simple - it required getting crystal clear on purpose, developing brand heart, embracing visibility, and maintaining rock-solid consistency."Your brand needs a heart," Matt emphasizes as he...2025-03-2920 min
Why You WinBlending Data and Relationships to Drive Dealer Success with Matt Jackson of Godfrey and HurricaneWinning in the marine industry takes data, strategy, and dealer trust.In this episode, John and Kyler sit down with Matt Jackson, VP of Sales at Godfrey and Hurricane, to explore how he’s growing market share by blending data insights, dealer relationships, and strategic planning. Matt shares how he collaborates with dealers to build long-term partnerships, navigate industry challenges, and implement strategies that increase market share and strengthen customer loyalty.You’ll also hear how Matt uses dealer feedback to shape smarter sales initiatives and improve product offerings and how creating value for...2025-03-2640 min
Dr. Diane's Adventures in LearningInspiration, Identity, and HOME: A Journey with Newbery Medalist Matt de la PeñaSend us a textWhat if the definition of Home extended beyond walls and roofs to embrace connection to nature and each other? We explore this question with Newbery medalist Matt de la Peña, author of beloved books like Last Stop on Market Street and Carmela Full of Wishes. Matt opens up about his creative process and how real-life experiences influence his writing. Matt shares how personal anecdotes find their way into his work (think Patchwork with Corrina Luyken). Student questions lead us to ex...2025-03-1241 minbrandUP Your Business PodcastEpisode 7: Why Your Brand Isn’t Growing (And How to Fix It)Ever felt like your business is invisible despite your best efforts? You're not alone. In this compelling episode, I dive deep into the three critical mistakes preventing your brand from growing—and exactly how to fix them.Drawing from my experience growing Matt the Driveway Guy from scratch into a thriving pressure washing business, I reveal how a lack of brand clarity might be your biggest obstacle. When potential customers can't immediately understand what you do and why it matters to them, they simply move on. I share the exact messaging shift that doubled my business and ho...2025-03-0733 minbrandUP Your Business PodcastEpisode 6: Branding Hacks, AI Power Moves & Customer Acquisition Secrets for 2025 w/ Olivia 🚀Have you ever felt like your brand gets lost in the crowd? In this episode, we tackle the three biggest branding pitfalls that could be costing you customers without you even realizing it. From blending into the sea of competition to delivering mixed messages that confuse potential clients, we share real stories and insights that resonate with every entrepreneur. Both Matt and Olivia draw from their personal experiences to illustrate how common branding mistakes can detract from a business's effectiveness. As we navigate these challenges, we discuss how to turn things around with simple, actionable steps. Our i...2025-02-2515 minbrandUP Your Business PodcastEpisode 5: Matt the Driveway Guy: Mastering Seasonal Business Growth and Brand DifferentiationUnlock the potential of your seasonal business with our latest episode of "Brand Up Your Business." What if you could transform the way you market your services with strategic preseason efforts? Drawing from my own success with "Matt the Driveway Guy," I reveal powerful tactics like using email marketing tools such as MailChimp to re-engage past clients and offer enticing incentives before the busy season kicks in. We'll explore how to refine your business strategy by evaluating customer interactions and service offerings, ensuring you strike the right balance between revenue, profitability, and effective time management.Standing out...2025-02-1319 min
Set Lusting Bruce: The Bruce Springsteen Fan PodcastExploring the Worlds of Thriller Fiction with Author Matt HattersleyIn this episode of Set Lusting Bruce, host Jesse Jackson talks with author Matthew (Matt) Hattersley about his transition from music to writing, his journey to becoming a full-time author, and his compelling thriller series. Matt shares insights into his creative process, influences, and the inspiration behind his books, including the 'John Beckett' and 'Acid Vanilla' series. The discussion also delves into the relationship between music and writing and how music continues to influence Matt's storytelling. Plus, find out if Mary gets in the car at the end of Bruce Springsteen's 'Thunder Road.'Find out about...2025-02-0641 minbrandUP Your Business PodcastEpisode 1: Crafting a Winning Brand with Clay Smith of C3 Wash ProsJoin host Matt Jackson, serial entrepreneur and branding expert, as he kicks off the podcast with a bang! This week’s guest is Clay Smith, owner of C3 Wash Pros, a leading pressure washing business based in Greenville, SC.In this episode, Clay shares his inspiring entrepreneurial journey, from starting C3 Wash Pro to building a reputable brand in a competitive industry. Get ready for powerful insights into:✔️ Building a trusted brand in the service industry✔️ Effective marketing strategies for local businesses✔️ Keys to winning and retaining customers🎙️ Whether you're a business owner or...2025-01-1426 min