Shows
Pittman and Friends PodcastSaving Nature with Matt JohnstonWhat happens on the land ends up in the water. This simple truth drives the passionate work of Matt Johnston and the Arundel Rivers Federation, a small but mighty nonprofit making big waves in Chesapeake Bay conservation.Johnston, the organization's Executive Director, shares how their team monitors water quality in three southern Anne Arundel County watersheds while advocating for policies that protect our precious waterways. From their popular pump-out boat program preventing recreational boat sewage from polluting the Bay to extensive restoration projects that transform degraded streams and shorelines, their work exemplifies environmental stewardship in action.2025-04-2233 min
Kelowna Real Estate Podcast78: What Happened to the BC United Party - Could Independent MLA Candidates Hold the Balance of Power in BC? Featuring Stephen Johnston, MLA Candidate for West Kelowna-PeachlandWATCH
▶️ Watch this episode on Youtube
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EPISODE DESCRIPTION
Episode 78: Matt and Taylor are re-joined by Stephen Johnston. Steve is from West Kelowna, BC, and over the past 6 years has served as both a West Kelowna City Councillor and a Director with the RDCO, where he topped the polls in the last two elections while working full-time in construction. Formerly of the BC United Party and now as an Independent MLA, Steve can represent the community without party constraints, ensuring true accountability in government. This is a unique opportunity to resto...2024-09-1742 minKelowna Real Estate Podcast78: What Happened to the BC United Party - Could Independent MLA Candidates Hold the Balance of Power in BC? Featuring Stephen Johnston, MLA Candidate for West Kelowna-PeachlandWATCH
▶️ Watch this episode on Youtube
***
EPISODE DESCRIPTION
Episode 78: Matt and Taylor are re-joined by Stephen Johnston. Steve is from West Kelowna, BC, and over the past 6 years has served as both a West Kelowna City Councillor and a Director with the RDCO, where he topped the polls in the last two elections while working full-time in construction. Formerly of the BC United Party and now as an Independent MLA, Steve can represent the community without party constraints, ensuring true accountability in government. This is a unique opportunity to resto...2024-09-1742 min
Grow Your Video Business348. Mastering Sales and Pricing in Video Production with Matt JohnstonToday on the show Matt Johnston and I have a compelling conversation that will change the way you think about pricing and selling your work. The most important thing to keep in mind when working with your potential clients is that you are the expert who can provide something to help them achieve their goals. You aren’t selling video, you are selling solutions. This understanding paired with the mindset to commit to your business and believe in yourself will help you grow your business into something that is successful and fulfilling! Key Takeaways Price your of...2023-08-2842 min
Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI ToolsSNM262: Why your High Ticket Coaching Program is Failing with Matt JohnstonWelcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.Today's guest is Matt Johnston is a marketing expert who has helped many coaches and product creators avoid the biggest mistake of building their course before selling it. He encourages market testing to ensure that the curriculum resonates with potential customers, allowing for adaptation to the market. Johnston has worked with numerous product...2023-06-2640 min
The Matt Johnston ShowTwitch Streaming Secrets featuring Ryan SmithIn this episode of the Matt Johnston show we dig deep into Twitch streaming and discuss the benefits of using it to grow your business.
Matt is joined by Ryan Smith, Co-host of two video game podcasts, LAN Parties and the CFG GameCast.
Ryan also streams three times a week on twitch.tv.LAN Parties / twitch.tv/smitty2447 / twitter.com/smitty24472022-08-061h 22The Matt Johnston ShowYouTube Secret Sauce featuring Jessica StansberryThe Premiere Episode of the Matt Johnston show features my great friend Jessica Stansberry and I discussing YouTube and life and whatever the hell else is on our minds.2022-07-291h 44
The Human AssignmentBusiness My Way with Dave JohnstonDave Johnston is the Founder and CEO of Johnston Group Inc, one of Canada's Leading Group Insurance Administrators. He also co-founded Payworks Inc, a leading expert in the field of total workforce management solutions, providing cloud-based Payroll, HR, Employee Time and Absence Management to businesses across Canada. Both businesses are platinum members of Canada’s Best Managed Companies.In this conversation, we discuss entrepreneurship, leadership, the hard thing about hard things in business, and the role business can play in building better communities. This bio doesn’t tell you, but in this episode, you hear that in addit...2021-09-131h 12
The Matt Johnston ShowHow Jared Polin Built a 1 Million Subscriber YouTube Empire👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
You may know Jared Polin from his https://www.youtube.com/c/froknowsphoto (ridiculously popular YouTube channel), his well-known Fro or even his "I Shoot Raw" shirts but the man behind all that has an amazing story. Join Matt and Jared as they discuss how Jared built his YouTube empire and more on this week's episode of The Video Market...2021-07-2340 min
The Matt Johnston ShowHow to Run Profitable LinkedIn Ad Campaigns Using Video👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
https://www.linkedin.com/in/wilcoxaj/ (AJ Wilcox) began advertising on LinkedIn in 2011, he quickly discovered its powerful potential for business to business (B2B) advertisers as he built and scaled the largest enterprise ad accounts. AJ was so passionate about the results he was seeing, he left his job to start https://b2linked.com/ (B2Linked) in 2014.
Listen...2021-06-1148 min
The Matt Johnston ShowHow to Use Social Media To Get Leads on Autopilot👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
https://kimwalshphillips.com/ (Kim Walsh Phillips) is the founder of https://powerfulprofessionals.com/ (Powerful Professionals, a business coaching and education company). She was recently named #475 in the Inc 5000 and is an MBA-free self-made millionaire.
Named “a must to read by those in business” by Forbes Magazine, she is the best-selling author of multiple books including https://amzn.to/2DiR5pr (The Ul...2021-05-1434 min
The Matt Johnston ShowThe Biggest Mistakes Most Businesses Make in B2B Video Marketing👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
Guy Bauer is the Founder and Creative Director of https://umault.com/videomarketingpodcast/ (Umault, an agency that makes wildly creative B2B video marketing ad)s. Guy has been making commercial videos for over 20 years and is the author of https://www.amazon.com/Death-Corporate-Video-Modern-Approach-ebook/dp/B07ZDKGK5D/ref=sr_1_1?crid=3Q73ADMJFABWandkeywords=death+to+the+corporate+videoandqid=1583069194andspr...2021-05-0740 min
The Matt Johnston ShowHow to Make Mind-Blowing Product Videos👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
Austen Paul is a cinematographer, photographer and founder of https://www.austenpaul.com/ (Austen Paul Productions.) an international visual content studio and full-service production company.
With over https://www.youtube.com/c/AustenPaul/featured (90K subscribers on YouTube), Austen is giving the world a look at just how easy it can be to create high quality, super unique product ads an...2021-04-3050 min
The Matt Johnston ShowThe 3 Biggest Ways iOS14 Will Ruin Advertising (And the 3 Ways It Will Help!)👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
iOS14 is finally happening but it's not ALL bad news!!!
This week Matt talks about all things iOS 14 and how it will change the way you advertise! Tune in and let him help you wrap your mind around the implications...
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XR...2021-04-2322 min
The Matt Johnston ShowThe 6 Proven Ways to Make More Money in Your Business With Video👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
This week Matt shares Six Core Forms of Video Marketing that every brand needs to master in their business to be successful and generate more profit.
Listen to find out how you can implement these video marketing strategies every day to make more money in your business!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XR...2021-04-1620 min
The Matt Johnston ShowHow To Leverage & Monetize Your YouTube Audience👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
Philip VanDusen has over 25 years of experience in brand strategy, graphic design and creative leadership for some of the world's most successful global retailers and strategic branding agencies.
Philip has 223k subscribers to https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q (his YouTube channel) and offers plenty of advice on leveraging your YouTube audience into a community of super fans.
...2021-04-0938 min
The Matt Johnston ShowHow to Repurpose Content Ideas Across Platforms👉 Want to work with me more closely and get "unstuck" in your business? I've helped hundreds of businesses and might be able to help you too! Book a no pressure Game Plan call! Text "Game Plan" to me at 610-347-5290 👈
Desiree Martinez is a https://www.youtube.com/channel/UCYj8L2W-qihHY4jyYVcUtVQ (YouTuber), Podcaster, speaker, and long-time and award-winning social media creative content creator. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads...2021-04-0229 min
The Matt Johnston ShowHow To Approach YouTube Marketing For B2BThis week’s episode is with Dane Golden, founder of https://vidiup.tv/ (VidiUp). Dane has dedicated his professional career to helping businesses with YouTube. Matt and Dane talk about organic versus paid content, the power of empathy, and the structure of YouTube ads. If you are curious about YouTube, this podcast will bring you a ton of value and knowledge.
Learn more about VidiUp: https://vidiup.tv/ (https://vidiup.tv/)
Listen to The Video Marketing Value Podcast: https://videomarketingvalue.com (https://videomarketingvalue.com)
The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social video ad...2021-03-2641 min
The Matt Johnston ShowHow To Leverage Your Personal Brand on TikTokThis week’s episode is with Keenya Kelly, CEO of https://ifyoubrandit.com/ (If You Brand It), TikTok expert, and author of https://www.amazon.com/Before-You-Quit-Your-Entrepreneurs-ebook/dp/B07YQDBCV6 ( Before You Quit Your Job). Keenya has over 400k followers and over 6 million likes on TikTok. Keenya helps companies make a statement by building their personal brand. Keenya leaves her audience feeling empowered to create content for mass audiences. Keenya talks to Matt about the TikTok algorithm, the importance of hashtags, and how anyone can use their creativity for social media. If you are looking to start creating on TikTok, th...2021-03-1927 min
The Matt Johnston ShowThe Biggest Mistake Social Media Creators MakeIn this week’s podcast episode, Matt Johnston talks to https://www.youtube.com/channel/UCdz6xAhGvoANd_9vVmFfWfg ( Jared VanderMeer) about all things social media creation. Jared is a digital creator, author, and the founder of https://www.magnoliasconsulting.com/ (Magnolias Consulting Group). Matt and Jared have a candid conversation about the reality of trying to turn a creative vision into a social media career. Through their shared experiences, Matt and Jared answer some of the biggest questions creators have when starting to build an audience online. If you are looking to start showcasing your work to the world, this ep...2021-03-1232 min
The Matt Johnston ShowHow to Get Massive Amounts of UGC Content For Your Brand on AutopilotIn this week’s podcast episode, Matt Johnston talks to Taylor Lagace about all things influencer marketing. Taylor Lagace is the Co-Founder and Managing Partner at https://kynship.co/ (Kynship). Taylor explains some of the most vital steps on how to break into the influencer marketing field. Matt and Taylor discuss how to search for content creators, how to build long-term relationships with influencers, and the different types of media content. Taylor also talks about the tools he uses when working on various projects. If you want to pursue influencer marketing or are generally curious about it, this conversation is fo...2021-02-2645 min
The Matt Johnston ShowThe Most Crucial Marketing Exercise Everyone Skips (Don't Be That Guy!)In this week’s podcast episode, Matt Johnston talks about planning your creative strategy. Matt breaks down his https://guidesocial.typeform.com/to/ils8aN0l (marketing strategy psychology worksheet) that he has used throughout his career and with his agency, Guide Social. He also discusses market fit, how to find merit badges, and the importance of finding your company’s core emotional problem. After filling out the worksheet, you will know exactly how to sell your product based on your customer’s specific pain points.
The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com/ (Guide Social), social...2021-02-1213 min
The Matt Johnston ShowHow To Optimize Your Email Marketing with KlaviyoIn this week’s podcast episode, Matt Johnston talks to Laura Ciannamea about Klaviyo. Klaviyo is an email software that helps businesses connect with their subscribers. Lauren is the founder and strategies of https://www.remotelycollective.com/ (Remotely Collective,) an e-commerce digital marketing agency based in Los Angeles. Matt and Laura talk about how to engage your audience, which flows are most impactful and tips on increasing your open rate. Laura breaks down her steps on achieving email marketing success for any type of business.
Remotely Collective’s Website: https://www.remotelycollective.com/ (https://www.remotelycollective.com)
The Video Marketing Podc...2021-02-0547 min
The Matt Alexander PodcastEpisode 10 : "Toronto And Region Conservation Authority" (Erosion Risk Management) Ft Matt.JFor episode 10 I had the opportunity to speak with Matt Johnston. The Associate Director, Erosion Risk Management. He manages Toronto and Region Conservation Authority’s (TRCA) Erosion Risk Management (ERMP) which “focuses on the identification and remediation for shoreline and valley Ian erosion hazards throughout TRCA’s jurisdiction and encourages proactive prevention, protection, and management of erosion issues on private and public property”.Podcast Instagram : themattalexanderpodcastMain Instagram : mattalexander_88TRCA Website : https://trca.ca/conservation/erosion-risk-management/--- Send in a voice message: https://anchor.fm/malexander/message2021-02-0442 min
The Matt Alexander PodcastEpisode 10 : "Toronto And Region Conservation Authority" (Erosion Risk Management) Ft Matt.JFor episode 10 I had the opportunity to speak with Matt Johnston. The Associate Director, Erosion Risk Management. He manages Toronto and Region Conservation Authority’s (TRCA) Erosion Risk Management (ERMP) which “focuses on the identification and remediation for shoreline and valley Ian erosion hazards throughout TRCA’s jurisdiction and encourages proactive prevention, protection, and management of erosion issues on private and public property”.Podcast Instagram : themattalexanderpodcastMain Instagram : mattalexander_88TRCA Website : https://trca.ca/conservation/erosion-risk-management/--- Send in a voice message: https://anchor.fm/malexander/message2021-02-0442 min
The Matt Johnston ShowWhy You Should Start A YouTube Channel in 2021 and How to Grow it FastIn this week’s podcast episode, Matt Johnston talks to Wes McDowell about all things YouTube. Wes runs a digital marketing YouTube channel that has over 128k subscribers. Listen to his journey navigating the platform from scratch and how he advertises business opportunities for his following. Matt and Wes also share tips on anyone who wants to launch or continue their YouTube channel.
Subscribe to Wes's YouTube channel: https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w (https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w)
The Video Marketing Podcast is made possible by https://www.gu...2021-01-2239 min
The Matt Johnston ShowiOS 14 Privacy Lockdown: What It Means for Advertising and How to AdaptMatt Johnston talks to small businesses owners in his iOS 14 Strategies for E-Commerce and Facebook Ads support group. Hear the questions and concerns that people want to know about the new iOS 14 privacy lockdown. They discuss CAPI, retargeting, lookalike audiences and how to prepare for the future.
The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com (guidesocialglobal.com)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me...2021-01-0849 min
The Matt Johnston ShowHow to Use YouTube Ads to Grow Your E-Commerce BusinessIn this episode I talk to Shash Singh, CEO of https://linxdigitalagency.com (Linx Digital Agency). We talk about the process and creation of YouTube Ads that will grab audience's attention. Learn about the strategies that will skyrocket your e-commerce store.
The Video Marketing Podcast is made possible by https://www.guidesocialglobal.com (Guide Social), social video advertising campaigns that convert. Learn more at https://www.guidesocialglobal.com (guidesocialglobal.com)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook...2020-12-1846 min
The Matt Johnston ShowThe Most Under-Appreciated Factor In Selling Anything OnlineIf you think it's what Facebook ad trickery you're employing, you're wrong! There is so much more...
Brought to you by https://www.guidesocialglobal.com/ (Guide Social), learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com).
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
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Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj...2020-12-1113 min
The Matt Johnston ShowThe Surprise Reason Tai Lopez Is a Mad Genius And Is Transforming the E-Commerce LandscapeThis podcast is brought to you by Guide Social, social video ads that convert. Learn more at https://www.guidesocialglobal.com/ (guidesocialglobal.com)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram.com/bymattj/)
LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com/channel/UCX5...2020-12-0415 min
The Matt Johnston ShowThe Convincing Reason Retargeting and ROAS Is Dead as We Know It on FacebookFacebook advertising is not what it used to be. Not worse! Just not the same. I go into depth in this podcast on how Big Tech is killing 3rd party cookies and how that affects us.
Learn more about Matt's agency, Guide Social, at http://www.guidesocialglobal.com (www.guidesocialglobal.com)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www...2020-11-2019 min
The Matt Johnston ShowHow to Set up a Facebook Video Ad Campaign From ScratchHere at Guide Social we are proud to make tons of companies, including 9 Shark Tank brands, millions of dollars in sales over the last few years. And we do it through a very special Facebook video ad funnel know as the 3PP Methodology. Here, I talk with my chief media buyer, Selah Shepherd about how we set up our e-commerce campaigns from scratch.
Learn more about Guide Social at https://www.guidesocialglobal.com/ (guidesocialglobal.com)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on...2020-10-0251 min
The Matt Johnston ShowHow to Use Content Marketing to Explode Your BusinessA lot of businesses don't even bother dealing with content marketing. It seems too far away from "selling" their product and it's tough to see the revenue through the trees.
But, man, it's important and powerful and if you're not doing it you are leaving a lot of money on the table.
Melanie Deziel is the author of https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009 ( The Content Fuel Framework), and a world-renowned speaker and expert on content marketing. Melanie and I talk about how to truly leverage content for your business.
Brought to you by Guide Social - who helps online...2020-09-1848 min
The Matt Johnston ShowHow to Dominate Instagram Video with Jenn HermanVideo is exploding on Instagram. But are you optimizing for the platform? Instagram expert Jenn Herman stopped by to answer my many burning questions about Instagram video, and Instagram growth and optimization in general.
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, https://www.jennstrends.com/ (Jenn’s Trends), has won the title of a Top 10 Social Media Blog over multiple years. When you want Instagram tips that will move the needle for your brand, Jenn is the go-to source.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XR...2020-08-2849 min
The Matt Johnston ShowHow to Repurpose Your YouTube Content to TikTok with Jesse MeunchI say it all the time - repurposing content is the name of the game. You just need to be strategic and plan it out. But how do you do that effectively when the platforms want such different types of content?
Jesse Meunch has built https://www.youtube.com/channel/UC5dQbtRQ0Wjux7JKtDjFJTw (a huge YouTube community) with 585,000 subscribers. He's now cracked the code to repurpose to TikTok and Instagram, and he's here to tell us how he does it.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp...2020-08-1450 min
The Matt Johnston ShowHow to Grow, Scale, and Monetize Your Facebook Group with Bella VastaAnyone who wants to market anything has either thought about or actually built a free Facebook group.
But what did you do with it? We asked the top Facebook group expert on the planet, https://bellavasta.com/ (Bella Vasta), about how to grow one and turn it into cash!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com...2020-08-0741 min
The Matt Johnston ShowHow to Be More Confident on Camera with Ian Anderson GrayBe honest, how confident do you feel when you push the record button? This will help! Join Guest star https://iag.me/ (Ian Anderson Gray) and host Matt Johnston as they talk about the steps you need to be more confident in front of your digital audience on camera.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com...2020-07-3137 min
The Matt Johnston ShowHow to Make Money on TikTok with Rachel PedersenWe talk all the time about how to get tons of views on TikTok with all the organic reach to be had. But - can it move the needle for our business?
I reached out to talk to the expert in TikTok monetization, Rachel Pedersen, the Queen of Social Media herself.
We cover a number of different strategies to monetize your TikTok audience, I know you'll get a ton of value from this podcast.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
...2020-07-2427 min
The Matt Johnston ShowYouTube Secrets: How to Build a Massive, Profitable Audience with Expert Tim SchmoyerIn this week's episode I sit down with Tim Schmoyer. Tim is known worldwide as one of the top YouTube experts on the planet.
Tim has done YouTube strategy for the likes of Disney, Warner Bros, Budweiser, HBO, and the list goes on and on. We dig deep into the many misconceptions out there about how to grow on YouTube and the secrets even Google might not openly admit. Learn more about Tim at https://videocreators.com/ (https://videocreators.com/)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083...2020-07-1751 min
The Matt Johnston ShowHow to Grow on TikTok: Practical Tips to Get Thousands of Niche FollowersIt's the fastest growing social media platform in history, but still a mystery to many. In this episode I talk to Jeff Couret, a TikTok growth expert about the tips and tricks you need to grow fast. You can follow Jeff on TikTok at @jeffcouret
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com/bymattj)
Instagram: https://www.instagram.com/bymattj/ (https://www.instagram...2020-07-1048 min
The Matt Johnston ShowHow to Leverage Personalized Video in Your Sales ProcessVideo is the most powerful way we have to connect with each other these days. And if you aren't utilizing it in your sales process you could be missing out on some of the biggest clients and customers for your business.
In this episode I talk with Joey Gilkey, an expert in agency sales processes, and he tells us how to leverage video for mass impact. Joey has worked hands on with over 100 agencies and built his career around helping businesses with sales and revenue operations. https://joeygilkey.com/ (Take Joey's free "Sales-Driven Agency" course at joeygilkey.com.)
Get my...2020-07-031h 03
The Matt Johnston ShowHow to Design a Rock Solid Content Strategy With the Perfect Video ContentI talk about short, quick, snackable videos all the time. But does that mean you should never make a huge impact with the big stuff? No way! It all depends on your content strategy.
And nobody knows content strategy better than Joe Pulizzi. Joe is LEGIT. And Joe takes us through how to decide what video to make based on your own content marketing strategy
He has founded three companies, including the https://contentmarketinginstitute.com/ (Content Marketing Institute (CMI)), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council...2020-06-2652 min
The Matt Johnston ShowHow to Create Customer Video Stories That Drive Massive RevenueThere might be nothing more valuable to your sales and lead generation process than social proof. Social proof in video form? Now that is truly powerful.
In this episode we dig deep into customer stories and how to create them in an emotionally authentic way that empathize with the audience. I talk with Ian Garlic, an expert video marketer and https://www.storycrews.com/ (founder of Story Crews.)
Ian is also the mastermind behind the FREE Giants of Video summit where you can learn from 35+ of the Giants of Video about what’s working right now in video. Sign up an...2020-06-1943 min
The Matt Johnston ShowThe Powerful YouTube Growth Strategy Nobody Is Talking About with Owen VideoEveryone seems to have the same advice about how to grow on YouTube. Keywords, keywords, keywords.
Owen Video - one of the most prominent YouTube experts in the world - has a different strategy. Stop focusing on keywords, and use a different growth strategy instead. He fills us in and tells us how to dominate.
Subscribe to Owen on YouTube here: https://www.youtube.com/channel/UC5Alv3DDd_otfn2cdaGNTuw (https://www.youtube.com/channel/UC5Alv3DDd_otfn2cdaGNTuw)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp...2020-06-1258 min
The Matt Johnston ShowHow to Write and Craft the Perfect Sales VideoIf you are trying to create marketing video content that truly moves the needle for your business, you need to hear the words of Ron Lynch.
Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is one of the smartest marketing minds on planet earth.
In this classic VMP episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is a...2020-05-2948 min
The Matt Johnston ShowHow to Unlock Your Uniqueness and Harness it in Your Video ContentHow are you unique? And how does that have the capacity to transform your business and the video content you make for it? In this episode I dig deep not just on the why but the how you become unique and articulate that in your video content.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
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Instagram: https://www.instagram.com/bymattj/ (https...2020-05-2229 min
The Matt Johnston ShowThe Facebook Video Ad Strategy I Use to Earn Massive Revenue for BrandsI haven't said much about this publicly before, but we have a strategy in our agency. One that has made hundreds of thousands of dollars in revenue from Facebook ads - using (surprise, surprise) video.
It's the kind of strategy that anyone can learn and implement in their own business and I am excited to share it with you.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com...2020-05-1533 min
Social PR Secrets by Lisa BuyerMatt Johnston Empathy and Connecting in QuarantineWhat is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy.
In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being organic online to create viral content.
During the episode, Johnston discusses the scope of video content during the...2020-05-1253 min
The Matt Johnston ShowHow Knowing Your Strengths Can Make Your Video Content BetterHow often do you think about your strengths? Probably not as often as your weaknesses! Turns out there's a whole, enabling science around discovering and harnessing your unique, individual strengths. Kate Pintor and https://joself.consulting/ (Jo Self) joined me on the show this week - expert strength coaches - for a fascinating discussion on how your strengths impact the content you make.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
...2020-05-0851 min
The Matt Johnston ShowHow to Create the Perfect Headlines For Your VideosJust like any other piece of content online, videos need great headlines! And those headlines have to be optimized to get as much attention as possible. I have a system for this and I have never ever gone as depth into the topic as I do in this podcast. Excited to share it with you!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com/bymattj (https://twitter.com...2020-05-0138 min
The Matt Johnston ShowHow to Unlock Unlimited Opportunity In CrisisIn this podcast I speak to Rhianna Hill, CEO of Pancake Marketing Solutions who works primarily with moving brick and mortar businesses to digital. We talked about reframing this moment as an opportunity and how mindset shifts can unlock magic during this time.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
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...2020-04-2432 min
The Matt Johnston ShowMoving a Physical Business Online With Video as the CenterpieceRecording this during the time of Coronavirus - there's a lot of uncertainty. On today's show I speak to Nathan Kadlecek, the owner of Kadalyst Wellness and Physical Therapy in Monterey, CA. He was forced to close his physical business because of the pandemic. But now he's going hard online, with video at the center, and learning some amazing things. Learn more about Nate here: https://www.linkedin.com/in/nathan-kadlecek-dpt/ (https://www.linkedin.com/in/nathan-kadlecek-dpt/)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at...2020-04-1739 min
The Matt Johnston ShowHow to Pivot and Innovate Your Business In Uncertain TimesIn this episode I sought to find the perfect person to have on the show to help you, my amazing audience, wrap your minds around your businesses in these uncertain times. It was important to me, and that's why Sterling Hawkins joined me this week. Sterling is a globally renowned keynote speaker on innovation. He also helps companies around the world make innovation and pivots happen by working with them directly. I could not think of someone better to speak to in this moment in our history, I know you will get a lot of value here.
Get my book...2020-04-0344 min
The Matt Johnston ShowHow I Got 1500 Followers Overnight on Tik TokWant to skyrocket your personal brand? Look no further than Tik Tok. It is the hottest platform on the planet right now, and it is shockingly easy to go viral if you have a system and know what you're doing, so let me teach it to you!!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
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Instagram: https://www.instagram.com/bymattj/ (https...2020-03-2739 min
The Matt Johnston ShowVMP SPECIAL! The Full Audiobook Introduction to Producing Empathy!On today's podcast I am excited to share with you the full audiobook introduction to my book, https://www.amazon.com/dp/B083XRZCT8 (Producing Empathy), I hope you get value and enjoy!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
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LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin...2020-03-1328 min
The Matt Johnston ShowHow to Perform on Camera to Unlock Your True AuthenticityThere is more pressure than ever to put our face on camera these days, But we should see this as a blessing rather than a curse! We really get the opportunity to connect with people through video. But of course, we are not all trained to be the authentic selves we need to be on camera to make that connection. I want to share with you some tips and my process for coaching folks to unlock their brilliance in performance.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083...2020-03-0625 min
The Matt Johnston ShowMass Awareness for Personal Brands: Inside My Powerful Omnipresence SystemDo you want to be as omnipresent as Gary Vee? Chances are, if you have a personal brand, this is something you have thought about, but can't imagine how to actually execute it. I felt exactly the same way once upon a time, so I tested, implemented, and crack a system to do it and be everywhere. I'm excited to share it with you in this podcast! Kate Pintor also joins me from my company, Guide Social, to discuss how personal brands can best position their brand to get ready for content in the first place.
Get my book, Producing...2020-02-2843 min
The Matt Johnston ShowIs Twitch the Secret Weapon Your Personal Brand Is MissingTwitch is just a streaming platform for gamers, right? Wrong! It is so much more, and I am positive after you hear this interview with Twitch streamer Ryan Smith, you will begin to understand the community-building power of the platform. In fact it's so convincing that it makes it nearly irresistible for personal brands to think hard about diverting some resources to the platform.
Follow Ryan on Twitch: https://www.twitch.tv/smitty2447 (https://www.twitch.tv/smitty2447)
Twitter: https://twitter.com/smitty2447 (https://twitter.com/smitty2447)
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083...2020-02-2153 min
The Matt Johnston ShowThe Tik Tok Revolution: Proven Strategies To Go ViralIt's no use trying to avoid it - Tik Tok is the real deal. And it's time to start figuring out how to win on the platform while engagement and reach are super high on the platform. To get the real scoop on how to optimize for TT I brought in Mayaan Gordon, who has more than 2 million combined Tik Tok followers. We talk about what it takes to go viral on Tik Tok and how to use it for your business. Listen, take notes, then start making tik toks. Seriously, the time is now!
More about Maayan:
TikTok Consultant...2020-02-141h 02
The Matt Johnston ShowThe Secrets Behind Viral Videos That Sell with Daniel Harmon of the Harmon BrothersWhen it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing.
Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales.
Learn...2020-02-0740 min
The Matt Johnston ShowMy Secret Method for Getting Breakthrough Testimonials From CustomersTestimonials are some of the most powerful pieces of content your business will ever create. But how do you make a good one? One that really moves the needle! You need to lean into empathy, value, and story! And stop the obsession with user generated content - it's time to craft the testimonials that will really take you to the next level. In this podcast I reveal for the first time my methodology and process for getting testimonials that tell true stories that deeply identify with people and can even turn them into customers! Listen, take notes, and try it...2020-01-3127 min
The Matt Johnston ShowHow to Create the Perfect Content Ideas That Will Make People Love YouThis is a speech I gave in Bethlehem, PA for 1,000,000 Cups. In it, I discussed the SEED system for content generation, and took questions from small business owners about what content to make, and why. I also discussed Guide Social’s Vesta program to gain mass attention for small businesses. Take notes! There’s a ton of value in here.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
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Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
Twitter: https://twitter.com...2020-01-2438 min
The Matt Johnston ShowHow to Design the Perfect Content Strategy for Your Business"What's the ROI of hugging your mom"?
One of many killer quotes by Melanie Deziel, who was our guest on the podcast this week. Melanie and I had a spirited conversation about content strategy, how to know what's right for you, and where to put your resources, particularly when it comes to video.
This is one of the best conversations we've had on the podcast make sure to check this one out!
Melanie is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. She's also the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all...2020-01-1748 min
The Matt Johnston ShowHow to Milk a Trade Show or Event for All the Video It's Worth!Recorded in Las Vegas at CES! I share with you my best tips for getting great, shareable video at events. A skill we all need!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
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LinkedIn: https://www.linkedin.com/in/bymattj/ (https://www.linkedin.com/in/bymattj/)
YouTube: https://www.youtube.com...2020-01-1032 min
The Matt Johnston ShowMy Secret Social Video Method for Getting 100 Million Views on VideosThis past October, I gave an amazing talk at the https://thedigitalcrush.com/ (Digital Crush Conference) in Washington that I'm going to share with you this week. This speech goes over the HERO system, SEED system, exactly how to structure social video scripts, how to come up with ideas, and a lot more!
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
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Instagram...2020-01-0355 min
The Matt Johnston ShowHow to Design a Video Strategy for Every Stage of Your Marketing FunnelThis week we have https://www.linkedin.com/in/beninnovate/?originalSubdomain=au (Ben Amos) with us straight from Australia! Ben is an online video strategist, entrepreneur, video producer, speaker, and educator. He has worked with brands all across Australia as well as globally and hosts his own https://engagevideomarketing.com/podcast/ (Engage Video Marketing Podcast). Specifically, Ben is here to talk about what videos you should be using at every stage of your funnel and how to understand the foundations of strategic video across a funnel.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8...2019-12-2056 min
The Matt Johnston ShowHere's How to Know If Your Video Marketing Is Actually Making You MoneyHave you ever wondered how video fits into the big picture? https://rebeccalieb.com/ (Rebecca Lieb) is a world renowned expert in content, strategy, and market research. She has worked with leading brands such as Facebook, HomeDepot, Nestle, Adobe, and more. Rebecca is also the author of https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752/ref=asc_df_0749479752/?tag=hyprod-20andlinkCode=df0andhvadid=312006100296andhvpos=1o1andhvnetw=gandhvrand=3521948778745279826andhvpone=andhvptwo=andhvqmt=andhvdev=candhvdvcmdl=andhvlocint=andhvlocphy=9006986andhvtargid=pla-404630431666andpsc=1 ( "Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy"). Find out all her secrets and the big mistakes that content...2019-12-1341 min
The Matt Johnston ShowPinterest: The Video Marketing Mecca You Aren't UsingI'm sure you've all heard of Pinterest, but have you ever thought about Pinterest through the lens of video content? Joining us this week is https://www.linkedin.com/in/jeffsieh/ (Jeff Sieh), a visual marketing consultant who views Pinterest as his visual pinboard. Jeff is also the creator of https://manlypinteresttips.com/ (Manly Pinterest Tips) where he is the host of The Manly Pinterest Tips Show. Jeff has also produced visual content for various companies, including Social Media Examiner, Tailwind, and Kim Garst.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8
Wave at...2019-12-0650 min
The Matt Johnston ShowHow Local Businesses Can Leverage Video to Dominate Their MarketLocal business was built on a foundation of interpersonal connection. The reason that "Mom and Pop" shop down the street gets your business is because you know them, like them and trust them. As the world moves more online, how can we replicate that so local businesses can still have that personal touch but reach people where they are? That's where video comes in.
Allie Bloyd joined us on the podcast this week to talk about how local businesses can best leverage video in their marketing to get more customers and keep them coming back. Allie is a local business...2019-11-2953 min
The Matt Johnston ShowHow to Come Up With Endless Video Story IdeasTune in this week to learn about my system that I've been teaching for years to come up with endless story ideas. Learn how to always think in terms of headlines, use my persona exercise, create a lifestyle map, utilize the SEED method, and so much more!
For show or agency inquiries: matt@guidesocialglobal.com
https://anchor.fm/dashboard/episode/e4t79c/metadata/www.guidesocialglobal.com ( www.guidesocialglobal.com)
https://anchor.fm/dashboard/episode/e854l3/metadata/www.mattjohnstononline.com ( www.mattjohnstononline.com)2019-11-2228 min
The Matt Johnston ShowHow to Shoot Quality Video Content That Makes You Look Like a ProHave you been wondering how to shoot high quality video without dropping high quality dollars? https://www.linkedin.com/in/dommedia/?originalSubdomain=uk (Dom O'neill) is here with us this week to discuss how he got into the video industry, how his time working at BBC was for 12 years, and his knowledge of being a videographer. His goal now is to bring all his knowledge and video skills to medium-small businesses around the world.
Get my book, Producing Empathy, on Amazon!
https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
...2019-11-1545 min
The Matt Johnston ShowHow to Use Video in B2B to Build Trust and Convert Leads Into CustomersDid you know that anywhere between 50% to 90% of the buying process happens before you even talk to a salesperson?? This week we have https://www.linkedin.com/in/alischwanke/ (Ali Schwanke) with us, the CEO and Founder of https://simplestrat.com (Simple Strat). Ali has over 15 years marketing experience and is here this week to explain how she builds trust in the B2B process through video.
Links to Ali's video specific resources:
How to Market Your Business Using Video Guide: http://simplestrat.com/b2b-video-marketing (http://simplestrat.com/b2b-video-marketing)
The Ultimate Guide to Thought Leadership: http://simplestrat.com...2019-11-0844 min
The Matt Johnston ShowThe Billion-Dollar Sales Video Formula Behind Some of the World's Most Successful BrandsIf you are trying to create marketing video content that truly moves the needle for your business, you 100% need to hear the words of Ron Lynch. Not only has Ron driven $4 billion in attributable sales for his clients and worked with names like GoPro and Samsung, but he is 100% one of the smartest marketing minds on planet earth. In this episode we break down exactly how Ron approaches his clients and customers pinpointing the psychological motivations that turn people into customers. And then, how he uses that information to craft creative and conversion-friendly video content. It is 100% a must listen.
...2019-11-0148 min
The Matt Johnston ShowHow to Tell a Video Story That Keeps People EngagedListen in on this weeks podcast where business partners, Matt Johnston and Jamie Barber discuss the foundations in video story telling. Learn what the story telling arc is and how to draw an audience in using drama, tension, and relatable content.
Get my book, Producing Empathy, on Amazon! https://www.amazon.com/dp/B083XRZCT8 (https://www.amazon.com/dp/B083XRZCT8)
Wave at me on Social!
Facebook: https://www.facebook.com/mattjohnstonvideo (https://www.facebook.com/mattjohnstonvideo)
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LinkedIn: https...2019-10-2535 min
The Matt Johnston ShowHow to Grow a YouTube Channel to Hundreds of Thousands of FollowersWant to know what it takes to grow a YouTube channel to hundreds of thousands of subscribers? Then listen in on this weeks podcast with Jesse Muench, the owner of YouTube channels https://www.youtube.com/channel/UCf_B57Rj7mys_JqIPR-LYqA (Inspire Video Marketing) and https://www.youtube.com/user/snakejmoney/about (Get Handles Basketball). Jesse’s own YouTube channel, https://www.youtube.com/user/snakejmoney/about (Get Handles Basketball), has over 500,000 subscribers that tune in each week for more amazing basketball training videos. In this podcast, Jesse talks about how to organically scale your YouTube channel and how to...2019-10-1844 min
The Matt Johnston ShowHow to Create a Video Ad That Goes Viral and Sells Like CrazyWhen it comes to video advertising, there is perhaps no agency more heralded than the Harmon Brothers. They're behind some of the most viral video ads of all time: Squatty Potty, Purple, PooPourri, FiberFix, and the list goes on. They are famous for not just making humorous videos that go viral, but videos engineered to take people from awareness to buyers in just the few minutes the video is playing.
Daniel Harmon, Chief Creative Officer of the Harmon Brothers, joined me on the podcast this week to talk about how to create videos that are specifically engineered for sales.
Learn...2019-10-1141 min
The Matt Johnston ShowThe Video Method I Use to Get 100 Million Views on Videos OnlineThink virality is a fluke? Think again. Every single video that goes viral, goes viral for a reason. And that can be repeated over and over again. That's why I created the HERO system for predictable viral video. In this podcast I reveal each step of the HERO system, how it works, and how you can leverage it to give every video you produce to the opportunity to go viral.
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
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Get my book, Producing Empathy, on Amazon!
...2019-10-0426 min
The Matt Johnston ShowLIVE OPTIMIZATION - Fixing the Biggest Mistakes People Make in YouTube AdsYouTube advertising has a learning curve, but once you crack it it can be ridiculously powerful. Recently I sat down with a friend of mine, Alex Afterman, who launched a YouTube ad campaign for a high ticket e-commerce campaign. After the recording is over there was so much value in here that I just have to share it with you. We originally recorded it for video but if you listen closely there are tons of value bombs!! Like what networks to run your ad on, the biggest mistakes people make in settings, how to know exactly what videos all your...2019-09-271h 03
The Matt Johnston ShowHow to Run YouTube Ads for Your Digital Agency Through a Case Study FunnelIf you have been wondering how to break that barrier and step into the YouTube advertising world, then listen in on this episode of the YouTube Marketing Accelerator. We spoke with James Smith, the CEO of https://brightideamarketing.com/ (Bright Idea Marketing), where James shared what his progression to success was like and the reasons why he started experimenting with YouTube. This episode also dives into what a successful case study funnel looks like and the unique differences between YouTube advertising and other social media platforms. Listen in to hear more about how YouTube allows you to actively target people’s...2019-09-2037 min
The Matt Johnston ShowHow to Leverage Powerful Data to Crush Your YouTube Ad CampaignsI often say that when you are starting to build a new YouTube advertising campaign, there is nothing more important (and time consuming) than the research phase. This is the phase where you get all your keywords, placements, audiences, etc. together and deep dive on your avatar's behavior. Doing this directly in YouTube can be an absolute slog. It will also make an already lengthy process even more lengthy. The most incredible thing about digital advertising in broad strokes is your ability to gather and leverage data. One of the best at this is Justin Sardi, one of the top...2019-09-1340 min
The Matt Johnston ShowHow to Optimize Your Product Pages for Maximum Leads and SalesIt's one thing to drive traffic to your site, and another thing to get them to actually convert into sales for your e-commerce story. This episode of the YouTube Marketing Accelerator will show you exactly how to optimize your site and product pages for conversions so you are getting as many sales as you can from the traffic you drive through YouTube or anywhere else.
We spoke with Marco Hernandez of http://www.kaizensocial.com/ (Kaizen Social) and https://simplyhoopla.com/ (Hoopla) to share with us exactly how to optimize your site correctly for sales.
MADE POSSIBLE BY THE TIK...2019-09-0640 min
The Matt Johnston ShowThe Psychology Behind Creating YouTube Ad Campaigns That ConvertThe act of advertising and marketing, at the end of the day, is the act of persuading human beings to take specific actions. And if you don't understand the particular psychological space your potential customers are in when they encounter you, you're leaving money on the table.
This week I spoke to Tom Breeze, who many consider the top mind in the world in YouTube advertising. Tom studied psychology at a high level for years before transitioning to marketing, and in this episode we dug deep into the underlying drivers behind the actions people take on YouTube. We also talked...2019-08-3040 min
The Matt Johnston ShowHow to Leverage Custom Intent and Custom Affinity Audiences in Your YouTube AdsSometimes when you're inside a YouTube ad campaign, and you can't find the exact audience you're looking for, custom intent and custom affinity audiences are the best place to turn. In both cases, you get to create your own audiences off Google's big data to take matters into your own hands.
This week, we spoke to Nicholas Ayers of https://www.madeyoulookvideo.com/ (Made You Look Video Marketing) about how he leverages these audiences regularly to get incredible results, particularly for local businesses.
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page...2019-08-2328 min
The Matt Johnston ShowHow to Run Successful Brand Awareness Campaigns Through YouTube AdsWe talk a lot about how to run conversion campaigns on YouTube directly driving leads and purchases - but there's a lot more to advertising than direct response.
We sat down with Erick Silvio this week on the podcast who specializes in running brand awareness campaigns through YouTube ads. We talked about how he sets up these campaigns, what KPI's he goes after, the mistakes people make, and how to structure the creative to be effective.
Erick started digital marketing in 2013 with an emphasis on SEO. Shortly after starting his first agency, he began getting involved in YouTube and Pay...2019-08-1644 min
The Matt Johnston ShowHow to Sell Courses and Info Products Through YouTube Ads With Massive ProfitabilityOnline courses are a perfect fit for YouTube advertising. People on YouTube are already often in the frame of mind to learn information, so when you send them to a webinar or other type of training, it's a natural fit and the results can be very strong.
In this episode I spoke with Shashwat Singh who runs Linx Digital Agency and has spent million in YouTube advertising selling courses and info products.
We spoke to Shash about his unique methodology for selling these products through YouTube, and how he employs an intensive testing process to get accounts rolling.
Shash's agency...2019-08-0944 min
The Matt Johnston ShowHow to Write YouTube Ad Copy That Converts Into Leads and SalesSo many people that want to get into YouTube advertising often hit a wall when they start thinking about their video creative. But the truth is, too many people overcomplicate it, and the basic axioms of good ad copy are what you really need to get people clicking on your ad and converting down your funnel.
In this episode we talk to Anika Watkins of https://www.moxiemediamgmt.com (Moxie Media Management). Anika is the founder of Moxie, which is a full service copywriting agency and an expert copywriting pro herself.
Anika talked to us about the four fundamentals of...2019-08-0944 min
The Human AssignmentBold Leadership with Dave AngusDave Angus is the President of Johnston Group Inc., one of Canada’s leading group benefits providers (*cough* and the company I work for:) ). Dave recently joined Johnston Group after 17 years as the president and CEO of the Winnipeg Chamber of Commerce. Under his leadership, the Winnipeg Chamber of Commerce was instrumental in bringing a World Trade Centre to Winnipeg, establishing Leadership Winnipeg and Yes! Winnipeg, and most recently, the Winnipeg BOLD initiative – a grassroots public policy campaign designed to mobilize the community behind BOLD ideas for the future that are linked to increasing prosperity in the city. Current and...2019-08-0245 min
The Matt Johnston ShowHow to Shoot and Edit Video Ads for ComedyIs being funny something you can learn? That's the core question that we dive into in this episode of the YouTube Marketing Accelerator Podcast.
This week we talk with Kenny Wassus, who has produced countless viral videos with the likes of Kylie Jenner, Nick Offerman, Jon Hamm, and many many (many) others. He's worked for numerous publications including founding the award-winning original video team New York Magazine, and Wall Street Journal.
We discuss how to come up with funny ideas, how to know a not so funny idea when you come across it, and how to execute on content infused...2019-07-2644 min
The Matt Johnston ShowThe Biggest Mistakes People Make Starting Their First YouTube Ad CampaignIn this episode we tell you what the YTA podcast is all about and all the amazing things to come including high profile guests, Youtube creators, other YouTube advertisers, video production folks, writers, you name it. Whatever it takes to make your YouTube Ads better! We also go through setting up your first campaign on YouTube ads and the biggest mistakes we see people make in setting up their campaigns!
MADE POSSIBLE BY THE TIK TOK IMPACT ACCELERATOR - More info here: https://start.guidesocialglobal.com/tik-tok-impact-program-page (https://start.guidesocialglobal.com/tik-tok-impact-program-page)
Get my book, Producing Empathy, on Amazon!
https...2019-07-1930 min
Unjustly Maligned"No Man's Sky" with Matt JohnstonIt promised the Earth — and an almost-infinite universe to play in — but the videogame “No Man’s Sky” launched to scathing criticism and disappointment. Matt Johnston joins Antony to explain why expectations were misguided, why players who quit early are missing out, and why being a space hobo is so relaxing.
"No Man's Sky"
Antony Johnston with Matt Johnston
Referenced Works
No Man's Sky
[Amazon]
Show Notes & Links
"No Man's Sky"
Game announcement trailer
The initial gameplay trailer from E3 2014
2017-06-191h 24
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