Shows
Event Marketing: RedefinedEP 139 | How Events Impact GTM Strategy: What a CMO Really ThinksEvent marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.But without that insight, it's hard to know where your event program really stands—or how to level it up.Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals, and what a “wildly successful” event looks like from t...2025-04-3053 min
Event Marketing: RedefinedEP 137 | From Goals to Game Plan: Real Event Strategy in ActionEvent marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution.But translating high-level goals into a measurable, aligned plan? That’s where most teams get stuck.In this live strategy session, Matt Kleinrock and Pablo Gonzalez bring the Event Success Framework to life—showing how to bridge the gap between ambition and action, one stage at a time.You’ll walk away with:✅ A step-by-step breakdown of how to align stakeholders, goals, and KPIs✅ How to reverse-engineer your entire event using budget...2025-04-1647 min
Event Marketing: RedefinedEP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That ConvertsPart 1 had people talking—and asking for more.You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish.Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event.In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more e...2025-04-0953 min
Event Marketing: RedefinedEP 135 | Event Marketing On Short Term NoticeSometimes you get 6 months to plan an event.Sometimes your VP drops a booth on your desk and says, “We need to be there in 30 days.”In this conversation, Matt and Pablo walk through how to make smart, fast decisions that still move the needle. It’s not about doing everything—it’s about doing the right things, fast.Expect to learn:✅ How to avoid overspending (or underdelivering) when timelines are tight✅ How to set realistic expectations (and when to skip the booth entirely)✅ What to prioritize: graphics, messaging, engag...2025-04-0214 min
Event Marketing: RedefinedEP 134 | Is Event Marketing A Dead End Job?Event marketers create incredible experiences, but too often, their role feels undervalued and stagnant. Promotions are unclear, budgets get cut first, and without a clear path to leadership, event marketing can feel like a dead end. If you’re not seen as a strategic player—driving revenue, influencing pipeline, and aligning with marketing and sales—you risk being sidelined.In this episode, Matt Kleinrock sits down with Pablo Gonzalez to tackle the real career potential for event marketers, breaking down how to go beyond logistics and execution to become a strategic force within an organization.✅ How to e...2025-03-2615 min
Event Marketing: RedefinedEP 133 | Booth Design Ideas That Win On The Trade Show FloorMost booths blend in, not stand out. Companies spend months preparing for trade shows but still end up with booths that fail to engage, generate leads, or create memorable experiences.You don’t need a bigger budget—you need a better strategy. The difference between a forgettable booth and one that attracts the right people, holds attention, and drives ROI? Smart design choices. And the best way to learn them? Seeing what works in action.In this episode, Matt Kleinrock and Coty Adams will walk you through real trade show booth designs that have captured atte...2025-03-1952 min
Event Marketing: RedefinedEP 132 | Hiring An Event Manager? How To Find One, Hire Them, And Set Them Up to SucceedCompanies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-generating, relationship-building machine. And when budgets get tight, event teams are the first to get cut.In this episode, Matt Kleinrock and Pablo Gonzalez unpack everything you need to know about hiring and structuring an event role that actually moves the needle.✅ Event manager vs. event marketer—which one do you really need?✅ How to hire t...2025-03-1222 min
Event Marketing: RedefinedEP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better EngagementMost event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you’re leaving valuable connections—and revenue—on the table.Sales and marketing teams scramble to fill schedules last-minute. Booths are filled with unqualified traffic. Leads go cold because follow-up is inconsistent. AI can be your secret weapon, but only if you know how to use it.Enter Doug Foley, President of Giant Goat, who joins Matt Kleinrock to break down how AI is transforming event engage...2025-03-0553 min
Event Marketing: RedefinedEP 130 | Where Do Events Fit In Go To MarketFor too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to get cut.The reality? Events amplify sales, marketing, and customer success but only if they’re aligned with company goals and measured effectively. Without clear data, leadership won’t see their value, and event marketers will struggle to prove impact.In this episode, Matt Kleinrock and Pablo Gonzalez tackle what event marketers need to know to make events a powerhouse in go-to-market strategies.You’ll learn:✅ How to ali...2025-02-2621 min
Event Marketing: RedefinedEP 129 | Booth Design That Drives Results Part 2: Engagement + Lead ConversionYour trade show booth might be attracting visitors, but is it converting them into real business?Most companies rely on giveaways, flashy displays, and generic engagement tactics—but those aren’t enough. Your booth needs to do more than just look good—it must pull people in, create meaningful interactions, and drive real business results.In Part 2 of our Booth Design That Drives Results series, we’re going beyond the basics with innovative booth engagement strategies and tackling a major event challenge: converting engagement into leads that actually close.Join powerhouse hosts Matt Kleinroc...2025-02-1954 min
Event Marketing: RedefinedEP 128 | Using Data For Big Decisions & ROI: Beyond the BoothEvent marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing. Here’s what you’ll take away:✅ The must-have framework for creating KPIs and measuring success.✅ How to overcome common barrie...2025-02-1256 min
Event Marketing: RedefinedEP 125 | Booth Design That Drives Results: A Blueprint For SuccessPlanning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin?Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let’s face it, tradeshow investments are too big to leave to chance.Start 2025 strong with the first “Event Marketing: Redefined” live show of the year, where Matt Kleinrock is joined by Coty Adams, Rockway Exhibits + Events’ Director of Marketing. They’ll share the step...2025-01-2257 min
Event Marketing: RedefinedEP 123 | RFPs Are Dead. RFRs Are Next (Request For Results)The RFP process—love it or hate it, it’s a staple in the events industry. But what if it’s fundamentally broken? Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez dive deep into the challenges of traditional Request for Proposals (RFPs) and why it’s time to shift toward a Request for Results (RFR) mindset.In this episode, Matt and Pablo share why Rockway turned down two RFPs worth over $1.5 million in potential revenue and break down the flaws in the traditional procurement-led process. They explored how event marketers can rethink RFPs to focus on partn...2025-01-0808 min
Event Marketing: RedefinedEp 121 | 2024 Unpacked: Essential Takeaways for Your 2025 Event StrategyThe world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn’t, it’s easy to fall into old habits that hold us back.Outdated playbooks and scattered strategies won’t cut it. That’s why, in this special year-end live show, Matt Kleinrock joins Coty Adams, Rockway Exhibits + Events’ Director of Marketing, to explore what’s next for event marketers. They’re ready to tackle the biggest lessons from 2024, sharing key insights t...2024-12-2549 min
Event Marketing: RedefinedEP 120 | Owning The Event Strategy As An Event Managers (Updated Thinking)In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs. Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:Who actually owns the strategy for your events?Here’s the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.2024-12-1808 min
Event Marketing: RedefinedEP 119 | Wasted Money On Swag - How To Change That And Be More GreenSwag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful?In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways.You’ll learn:✅ Why understanding your audience is the foundation of swag succe...2024-12-1112 min
Event Marketing: RedefinedEP 118 | Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine SionneYou’ve spent years perfecting your craft and leading the charge, but what happens when it’s time to step back and help others rise?The pressure to keep control while ensuring everything runs smoothly can leave you feeling torn. How do you prepare someone to take the reins without compromising the success you’ve worked so hard to achieve?Christine Sionne, Senior Marketing Manager, Trade Show at Hunter Industries, joins Matt Kleinrock to talk about embracing transition with purpose. From mentorship to career-defining lessons, Christine shares her hard-won advice on leadership, balance, and the art of...2024-12-0454 min
Event Marketing: RedefinedEp 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly InsightsEvents can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. On top of that, AI is opening up new possibilities—if you know how to use it.From leadership’s high expectations to real-world resource challenges, it’s easy to feel like you’re in a tug-of-war between what’s possible and what’s expected. And with AI evolving so fast, there’s a lot to figure out.In this episode of Event Marketing: Redefined, Matt Kleinrock teams up with Rockway Exhibi...2024-11-2749 min
Event Marketing: RedefinedEp 116 | If Your Company Doesn't "Get" Events, Do ThisLife’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their event marketing with strategic goals.Matt and Pablo break down the red flags that signal your company doesn’t “get” events and share what event marketers can do to shift the narrative—or recognize when it’s time to move on.Here’s what they cover:✅ How companies’ expectations clash with their actual approach to e...2024-11-2037 min
Event Marketing: RedefinedEp 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org ChartAs an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why everything from working across complicated company matrixes to getting executives to engage in your event program are crucial to your success.So we’ve gathered a panel of past superstars from the show who have years of success under their belts: Nancy Touhill (Director, Global Event Marketing at LexisNexis Risk Solutions), Brittany Lindquist (Director, Marketing Strategy at 8x8), and Hollie Ashby (Manager, Senior Global Events at Ak...2024-11-1353 min
Event Marketing: RedefinedEp 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales TeamEvent marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to convert those leads into sales, causing you to lose out on revenue and growth.In this episode, Matt talks to Zach Barney, Co-founder and CEO of Mobly, about why...2024-11-0647 min
Event Marketing: RedefinedEp 113 | Have People Stopped Using Events To Find New Solutions?Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage.Th...2024-10-3035 min
Event Marketing: RedefinedEp 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt KleinrockEvent marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events is joined by Coty Adams, they talked about these challenges head-on and uncovers practical strategies that can help you overcome them and achieve real results.They discuss:✅ Why measuring ROI has become more complex—and how leading companies are simplifying it with hybrid events, content repurposing, and smart data use.✅ The true value of trade shows: It’s not just...2024-10-2354 min
Event Marketing: RedefinedEp 110 | Better Engagements That Don't Break the BudgetMany companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget.Drawing from real-world examples and their own experiences, they explain how focusing on thoughtful, targeted engagement can deliver better results without breaking the bank.They discuss:✅ Why flashy activations and expensive giveaways often miss the mark.✅...2024-10-0933 min
Event Marketing: RedefinedEp 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy?Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and resources you need to deliver real business impact. Without proper alignment with your company’s strategic goals, your events risk being undervalued and underfunded.In this conversation, Matt...2024-10-0243 min
Event Marketing: RedefinedEp 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt KleinrockThe trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical (and often neglected) aspects of event marketing: the follow-up.Based on his experience and a recent post on LinkedIn, Matt outlines 9 actionable strategies to help you turn event leads into real business opportunities. Whether you’re looking to build stronger connections, schedule post-show meetings, or create meaningful touchpoints that stand out, this ep...2024-09-2539 min
Event Marketing: RedefinedEp 107 | Special Report: Owned Events Have Hit A Tipping PointIn the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.2024-09-1811 min
Event Marketing: RedefinedEp 104 | Lessons Learned at Event Marketing Congress 2024Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need. We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn’t just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.But pulling off an event like th...2024-08-2855 min
Event Marketing: RedefinedEp 102 | How to Maximize ROI in Event Marketing With François FournierWith the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost o...2024-08-1442 min
Event Marketing: RedefinedEp 100 | Reduce Event Overwhelm With These Supplier Negotiation Strategies With Heather SchneiderWelcome to the 100th episode of “Event Marketing: Redefined”! Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We’ve been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonates with so many of our listeners.Event marketers are constantly balancing an ever-growing list of tasks while striving to create memorable experiences, and they often face pressure to do more with less. But with...2024-07-3148 min
Event Marketing: RedefinedEp 99 | The 5 Core Concepts Of 2024 Event Marketing: What People Want, How To Deliver It, And The New Way To Measure It - Matt & Pablo CompilationAs we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team.In this episode, you'll hear:✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back.✅ Delivering An E...2024-07-2450 min
Event Marketing: RedefinedEp 98 | How to ACTUALLY Define “Experiential”? With Kassidy Gala CarpenterThe term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years?Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vital role. However, understanding and applying these elements can be challenging.In this episode, we’ve invited Kassidy Gala Carpenter, Director of Global Events at World Fuel Services, to break down the real definition of...2024-07-1751 min
Event Marketing: RedefinedEp 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie CompilationAs we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.In this episode, you'll hear:✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.✅ Top 10...2024-07-1058 min
Event Marketing: RedefinedEp 96 | From Corporate Events to Community Building: Changing the FocusEvent marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged.On this week’s episode of “Event Marketing: Redefined,” host Matt Kleinrock sat down with Liz Lathan, Co-Founder and CMO of The Community Factory. Liz brings a wealth of knowledge from her 20-year career in corporate events and her passion for creating engaging, commun...2024-07-0347 min
Event Marketing: RedefinedEp 95 | What People Want From Events Now and How to Do It With Pablo GonzalezWe keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.That’s why it’s time we take a deep dive into what we know people are asking for and who is out there creating the events people want.Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting a conversation about it with our show’s producer, chief ideator, and live event fanatic, Pablo Gonzalez, to discus...2024-06-2651 min
Event Marketing: RedefinedEp 94 | Rebuilding Connections in Event Marketing with Tara Jones at ExhibitorLIVE 2024Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and tighter budgets, making an impact has become tougher. That’s why connecting with peers and sharing innovative ideas is more important than ever.Matt Kleinrock, CEO of Rockway Exhibits + Events, sat down with Tara Jones during EXHIBITORLIVE 2024. Tara is a seasoned event professional, and in this episode, she shares her journey of reconnecting with the industry.What you'll learn:✅ Creative ways to make a big impression with small booths and tight budgets.✅...2024-06-1919 min
Event Marketing: RedefinedEp 92 | Getting the Most Out of Your Tradeshow Investment with Minal ShahParticipating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs. But simply showing up with a booth and some promotional material is no longer enough.So, to help us navigate this complex landscape, we’ve invited Minal Shah, Manager, Global Strategic Events at Salesforce. With a rich background in marketing, including her roles at Benjamin Moore and as an intern in th...2024-06-0546 min
Event Marketing: RedefinedEp 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie StahlAs summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences. Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.They discuss:2024-05-2934 min
Event Marketing: RedefinedEp 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out HowIn this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs.But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the need to innovate beyond traditional event formats.So by blending virtual and in-person elements, their team crafts ta...2024-05-1545 min
Event Marketing: RedefinedEp 88 | How to Create and Measure Pipeline Impact at Your Trade ShowsIn the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring significant pipeline impact from these events is at the forefront of every marketer’s agenda. But, despite best efforts, many companies struggle to clearly define and achieve substantial ROI and ROO, leaving potential business growth untapped.Matt Kleinrock, CEO of Rockway Exhibits + Events, sees this challenge as an opportunity to innovate and enhance trade show strategies. That’s why, in this episode, he’ll break down actionable strategies and measurable outcomes to help...2024-05-0833 min
Event Marketing: RedefinedEp 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing ChannelImagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost ce...2024-04-2450 min
Event Marketing: RedefinedEp 83 | Global Event Marketers Panel: Doing More With Less in 2024Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclipse last year's success, the reality of financial constraints looms larger than ever. But in this landscape of cutbacks and careful spending, there lies an unprecedented opportunity for creativity and innovation. That’s why we're excited to welcome back two high-level event marketers who know this scenario all too well.Matt Kleinrock is once again joined by Bethany Murphy, Senior Director of Events at 6sense and Erin McElroy, Program Director of Executive Programs & Ev...2024-04-0351 min
Event Marketing: RedefinedEp 78 | From Exhibitor to Moment Maker: A Playbook for Winning Your Industry’s HeartIt’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night!In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times.Amidst a sea of competitors, Andrew's approach to events as vital sales and marketing strategies, rather than just costs, has set a new standard. But the challenge of standing out in a crowded field required innovative tactic...2024-02-2835 min
Event Marketing: RedefinedEp 76 | SNEAK PEEK - ExhibitorLIVE Training: How To Grow Social Media From Events & Grow Events From Social MediaAs you've probably heard, we used this podcast as the main activation for our booth at ExhibitorLIVE last year, and we had some incredible results. It went SO well that ExhibitorLIVE invited us back to teach event marketers how we did it.But we know that not everyone in our community will have the chance to be there, so we're going to give you a sneak preview to the training!Matt Kleinrock, CEO of Rockway Exhibits + Events, will once again be joined by Pablo Gonzalez, our show producer who led the activation last year, to...2024-02-141h 13
Event Marketing: RedefinedEp 75 | The Best Booth And Engagement Strategies We’ve Seen In The Past 12 Months with Mollie StahlCrafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential for engaging attendees. But, many brands struggle to make their booths stand out, often missing the mark on creating memorable interactions.That’s why Matt Kleinrock and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, team up again to offer unique insights and strategies for developing trade show experiences that are not just seen but REMEMBERED.By the end of the episode, you will learn:✅ How to design trade show boot...2024-02-0735 min
Event Marketing: RedefinedEp 71 | Making Sure Your Tradeshow Booths Are Engaging: Proven Ideas From The VaultTo be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish. But effective engagement can become a tall order—especially when you’re pressed for time.So to help you get those...2024-01-1042 min
Event Marketing: RedefinedEp 69 | Unwrapping Insights From 2023 and Looking Forward With Guest Host Pablo GonzalezWith 67 episodes and some side content sprinkled in, along with 65 amazing guests so far..."Event Marketing: Redefined" has blossomed into a vibrant community for event marketers. It's a place where the eager, the curious, and the knowledge-hungry gather to listen, learn, and share. But this is just the beginning… As the festive season draws near, we embark on a merry journey of reflection and anticipation. Our CEO (and part-time Santa), Matt Kleinrock, will be joined by our podcast producer (and Santa's little helper), Pablo Gonzalez, as we unwrap insights, learnings, and trends from this year. 2023-12-271h 01
Event Marketing: RedefinedEp 65 | Integrating Event Software With CRM With Becca MazurAs the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity.In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent.Boasting more than 15 years of experience in event leadership, she has successfully navigated both age...2023-11-2934 min
Event Marketing: RedefinedEp 63 | Global Event Marketing Exec Panel: 2024 Program and Career Goals DiscussionEvent marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned one thing they all wish to get more: mentorship.That's why we're ECSTATIC to host this panel of global events management rock stars to share their wisdom with you (and amongst themselves) about:✅ What they are trying to accomplish in 2024✅ How they are currently working on their career✅ What helped them get to where they areWhen we thought of building a community from a podcast for and by event market...2023-11-1553 min
Event Marketing: RedefinedEp 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria MateyIn the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events. But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiveness.That's why we've invited an expert to promote a change in mindset and education, highlighting the impact of behavioral psychology on event marketing success. In this episode, Matt talks to Victoria Matey, an event psychology advisor and co-founder of Matey Events, a...2023-11-0140 min
Event Marketing: RedefinedEp 60 | Get More Mileage From Your Events Through Content With Amanda JohnsonImagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction.As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be discovered beneath the surface of your event.What if you could extend an event’s lifespan and maximize its impact?Enter content creation.In this week’s ep...2023-10-2539 min
Event Marketing: RedefinedEp 59 | Increasing The Sustainability Of Your Trade Shows And Events with Al Mercuro and Marley FinneganSustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started.That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point!Join us for a panel on sustainability with Marley Finnegan, Al Mercuro, and Matt Kleinrock where we'll discuss:- How to overcome the paralysis by analysis and just start making your events...2023-10-1852 min
Event Marketing: RedefinedEp 58 | Event Marketing vs Event Planning: Going Beyond Logistics to Creating Experiences With Beyanka SoleymanianIn the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer. While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail?After having Beyanka Soleymanian on one of our ExhibitorLIVE 2023 specials, we just had to bring her back for a chat about what it's really like juggling two roles in the event world – being both a planner and a...2023-10-1140 min
Event Marketing: RedefinedEp 57 | Getting Your Stakeholders Buy In For Your Trade Show And Events Program With Chloe RichardsonYou can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen.That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson.As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measurement of event impact.Her accomplishments include recognition in notable lists such as Eventex's 100 Most Influential People in the Events Industry 2022 and Glisser's Most Influential...2023-10-0459 min
Event Marketing: RedefinedEp 54 | Crafting the Perfect RFP For Your 2024 Trade Show And Event Budgets with Mollie StahlWhen you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your problems but also elevate your business to new heights. It's important to have a dependable partner, one that you can proudly showcase on the show floor.While having an ideal partner with all these traits isn't always possible, when it does happen, it underscores the importance of your RFP process. Do you really need to stick to the same old approach?In episode five, we explored the dos...2023-09-1345 min
Event Marketing: RedefinedEp 53 | Event Design: Current Trends, Newest Innovations, and What Is Coming with MigueI NevesAs the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapidly evolving landscape? How can we navigate the rising costs that have become prevalent in 2023? What exactly does the 'new normal' look like?Matt Kleinrock reunites with Miguel Neves in this exciting episode of “Event Marketing: Redefined” as they share their insights, helping listeners gain a solid understanding of the industry's potential for success amidst challenges.Miguel is the Editor-in-Chief at Skift Meetings and a renowned figure in the meetings and even...2023-09-0645 min
Event Marketing: RedefinedDesigning Immersive Brand Experiences at Trade Shows with Christina Piedlow Live On The Show Floor At ExhibitorLIVEIn this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing. Join your host, Matt Kleinrock, in an engaging discussion to dive deep into the art and science of creating unforgettable brand experiences in the dynamic world of trade shows.Discover proven strategies and innovative approaches that can transform your trade show presence from ordinary to extraordinary. Explore the importance of pre-event planning, interactive booth designs, and engaging content development that captivates your target audience. Learn from real-world examples and success stories that demonstrate the impact of immersive experiences on b...2023-09-0325 min
Event Marketing: RedefinedEp 52 | Empowering Companies and Promoting Diversity in Event Activations | Eventist365 Podcast with Yanique DaCostaDo you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences. Some of the things they discussed:- Matt’s top brand activation projects and the creative process involved- How to encourage...2023-08-3031 min
Event Marketing: RedefinedEp 51 | From Idea to Design: How Experiential Tradeshow Booths Come to Life With Donnie MillerEveryone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life.That's why we'll be talking about going from idea to design on the next stop of the Event Marketing: Redefined Summer Tour!Our host, Matt Kleinrock, has decided to bring in his most trusted resource for designing experiential trade show booths: Donnie Miller, the Creative Director at Rockway.Donnie has a unique gift of being able to take a great idea, bring stakeholders together, and...2023-08-2354 min
Event Marketing: RedefinedEvolving Trade Show Experiences with Danica Tormohlen Live On The Show Floor At ExhibitorLIVEDive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind Exhibitor News Network. Danica brings her 25 years of industry expertise to the forefront, offering a fresh perspective on the ever-evolving landscape of trade show booths and brand experiences. Join us as we explore the latest trends, industry challenges, and innovative strategies that are shaping the future of event marketing. From cutting-edge design trends to navigating budget constraints and the powerful resurgence of in-person events, Danica provides invaluable insights that shed light on the path...2023-08-2013 min
Event Marketing: RedefinedEp 50 | Resetting Event Marketing Standards: Disrupting the Traditional Approach and Changing the Narrative with Aaron KaufmanThe world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail to leave a lasting impact. It's time to confront the elephants in the room and break free from the suffocating shackles of 'this is how it's always been done.'As an industry, we bear the responsibility to address deep-rooted problems that have plagued us for too long. Sweeping them under the rug is no longer an option. We must shine a light on the challenges we face and find innovative solutions that propel...2023-08-161h 00
Event Marketing: RedefinedDesigning Immersive Experiences: A Game-Changer for Event Marketers with Dave Walens Live On The Show Floor At ExhibitorLIVEJoin Matt Kleinrock as he sits down with industry veteran and CEO of Exploring Inc., Dave Walens, in this captivating interview. Discover the latest trends in the event marketing industry, including the resurgence of in-person events, the power of immersive experiences, and the evolving role of design. Get insights into how Walens' company, ID3 Group, is redefining brand experiences through custom-themed environments, innovative technology, and a forward-thinking approach. Find out how technology, AI, and a creative workforce are shaping the future of event marketing, and learn about the importance of thinking bigger to stay ahead...2023-08-1324 min
Event Marketing: RedefinedEp 49 | Thinking Like a Marketer: How to Tie Trade Shows to Business Goals | Skift Meetings Podcast with Miguel NevesThis is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intention and strategy.In this special episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, was a guest on another podcast. Together, they explore the art of building a brand through trade show exhibits and events.Skift Meetings, a podcast for event professionals, showcases the industry's leading innovators, delves into the latest advancements in event technology, offers insightful case studies of successful events, and presents novel perspectives on event design.2023-08-0946 min
Event Marketing: RedefinedEp 48 | Pre & Post Show Marketing Strategies For Maximum ROI with Doug FoleyIt’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the true driving force behind your return on investment lies within the other 362 days of the year. It's during these seemingly ordinary days that the groundwork for success is laid, and yet, it often goes unnoticed and unmentioned.Take trade shows as an example: they’re a fantastic opportunity for companies to showcase their products or services and connect with potential customers. However, one crucial aspect that is o...2023-08-021h 04
Event Marketing: RedefinedTrade Show Booth Success: Expert Strategies and Trends with Nicole Maves Live On The Show Floor At ExhibitorLIVEJoin me, Matt Kleinrock, as I delve into the world of event marketing redefined with Nicole Maves, a seasoned Trade Show & Event Specialist, during our exciting coverage of Exhibitor Live. In this engaging conversation, Nicole shares her experiences and valuable insights on the latest trends, challenges, and strategies in the trade show industry. Discover how she navigates international shows, deals with freight challenges, and leverages technology, including social media, to make events successful. Don't miss out on this informative discussion that offers practical advice for both seasoned professionals and budding event marketers.Connect wi...2023-07-2310 min
Event Marketing: RedefinedEp 46 | Building a High-Performance Event Marketing Team | Best Places To Lead w/ Jerry MacnamaraOn this special episode of “Event Marketing: Redefined,” we’re featuring another podcast that Matt Kleinrock, CEO of Rockway Exhibits + Events, guested on.He recounts with his good friend and mentor, Jerry Macnamara of “Best Places to Lead,” his journey of leading and guiding the company through the COVID pandemic and coming out stronger than ever.Prior to the pandemic, Rockway was an average to good business. But when COVID hit, they faced unprecedented challenges that threatened their very existence.They had a conversation about:- How Matt led his team through ch...2023-07-1947 min
Event Marketing: RedefinedRevolutionizing Trade Show Experiences through Collaboration and Advocacy with Jessica Sibila Live On The Show Floor At ExhibitorLIVEJoin me, Matt Kleinrock, as I sit down with the incredible Jessica Sibila, the Executive Director of The Exhibitor Advocate, in a riveting conversation. Together, we dive deep into the world of trade shows and the pivotal role of amplifying exhibitor voices. We explore the critical need for collaboration among exhibitors, show organizers, and suppliers to drive real change in the industry.Get ready to discover the innovative solutions we discuss to address rising costs, enhance communication, and unlock unparalleled value for exhibitors and event marketers alike. Jessica shares practical resources and tools offered by The Exhibitor...2023-07-1320 min
Event Marketing: RedefinedEp 44 | The Difference Between Experiential Marketing Strategies Between Agencies, Associations, or Brands with Nancy TouhillToday we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands.In this captivating discussion, we are joined by Nancy Touhill, the Global Head of Event Marketing at LexisNexis Risk Solutions. Nancy brings a wealth of experience to the table, having worked across multiple domains throughout her career. From her agency roots to her association involvement, and now spearheading event marketing for a brand, she offers an invaluable perspective.Gain unique insights into how these entities approach event marketing, discover the key differentiators, and unlock the sec...2023-07-0541 min
Event Marketing: RedefinedCapturing Leads With Interactive Digital Experiences At Your Booth w/ Eitan Magid Live On The Show Floor At ExhibitorLIVEDiscover how Popshap, a leading interactive solution provider, is transforming trade show booths and brand experiences with its cutting-edge Digital Interactive Touchscreen Kiosks. In this episode of Event Marketing: Redefined, Matt Kleinrock interviews Eitan Magid, CEO of Popshap, as they discuss the trending use of interactive screens, software customization, ROI tracking, and the importance of engaging attendees in the digital age. If you're an event marketer looking to enhance your company's presence and attract high-value leads, this episode is a must-watch.Connect with show host Matt: On LinkedInConnect with Eitan: On...2023-07-0215 min
Event Marketing: RedefinedEp 42 | Getting The Message Right: The Key To Success With Experiences with David FischetteTo make an experience truly unforgettable, it's not enough to rely solely on the event itself. The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact.For those curious about the intricacies of messaging strategy, we've got a special treat for you as we welcome David Fischette on this episode of “Event Marketing: Redefined.”David is the Founder, CEO, and Chief Creative at Go West Creative (GWC). He has over...2023-06-2145 min
Event Marketing: RedefinedEp 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar JamesWhat distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative. Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ultimately achieving exceptional results.It's not every day you come across individuals who think on a different level, and Tavar James is certainly one of them. When Matt Kleinrock, CEO of Ro...2023-06-1449 min
Event Marketing: RedefinedEp 40 | How to Create an Experiential Tradeshow Booth Strategy that Connects with Your Audience with Ian McGonnigalAre you tired of seeing attendees walk past your tradeshow booth without a second glance?Tradeshows can pose a tough challenge to event marketers: it’s a unique opportunity to showcase your brand and engage with potential customers, but you only have a limited time to leave a lasting impression.To stand out from a sea of booths, you need to be intentional about crafting an experiential booth strategy that connects with attendees on a deeper level.That’s why in this episode of “Event Marketing: Redefined,” Ian McGonnigal joins Matt Kleinrock, CEO of Rockw...2023-06-0755 min
Event Marketing: RedefinedEp 38 | How IBM Is Building Narrative And Intentional Design Into Their Events with Erin McElroyIn today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need for businesses to adapt and connect with customers in meaningful ways. Amidst this changing landscape, the rise of experiential marketing has emerged as a powerful trend. It offers businesses a remarkable opportunity to go beyond traditional marketing approaches and deeply engage their audience. By infusing intentionality into their strategies, businesses can harness the power of experiential marketing to its fullest potential, driving tangible and significant results that resonate with their target audience.Tune in...2023-05-241h 02
Event Marketing: RedefinedEp 37 | The Event Insider: Unpacking Data, Associations, and Event Marketing Strategies with Rich VallasterAre you curious about what it's like to get inside the mind of an expert who lives and breathes events and tradeshows? What if you could take part in a well-rounded conversation about this exciting industry?It's not enough to rely on the same old playbook every year and expect the same results. That's why we're thrilled to bring you this episode, where Matt Kleinrock sits down with Rich Vallaster, CEM, DES, the Director of Marketing, Live Events and the Trade Show Wonk at A2Z Events–Personify.Rich has a wealth of knowledge about th...2023-05-171h 00
Event Marketing: RedefinedInsights from Exhibitor Live 2023 | Day 1 On The Show Floor w/ Matt KleinrockWe went to ExhibitorLIVE - the trade show about the trade show industry- set up a our podcast at the Rockway Exhibits + Events booth and interviewed some of the top thought leaders in our industry. We'll be releasing all our conversations in a special series on the show. This is Matt Kleinrock, the CEO of Rockway Exhibits and Events, on day 1 talking about what he's looking forward to on the show, plus:- his vision for elevating the role of event marketers- addressing their challenges- providing solutions. Ga...2023-05-1322 min
Event Marketing: RedefinedEp 36 | Tradeshows Evolve: How Organizers Are Giving Participants a Better Experience with Nicole BushAre you still stuck in the same old tradeshow mentality? Are you reminiscing about the "good old days" before COVID hit and longing for things to go back to the way they were?Well, times HAVE changed. We’ve been catapulted into a sudden shift in the events space, and if you're still holding onto outdated strategies, you'll be left behind.Tradeshows are not what they used to be, and the value they provide has evolved due to digital advancements and constant innovation. Attendees are more discerning than ever before, and a stale event is th...2023-05-101h 02
Event Marketing: RedefinedEp 34 | The Art of Negotiating With Hotels: What Event Marketers Need to Know About Booking Venues with Bethany ColemanSecuring the ideal venue for events can be a daunting task in our world and we understand that booking the perfect location is critical to its success. But when it comes to negotiating with hotels, it can be a challenging and even nightmarish experience.That’s why we’ve invited an award-winning event and marketing manager to help us navigate this complex process. Bethany Coleman is the Director of Event Management at The Institute of Internal Auditors Inc. and has worked in the industry for over three decades. Her portfolio boasts a diverse range of even...2023-04-2657 min
Event Marketing: RedefinedEp 32 | The Future of Event Marketing: Shifting the Marketing Landscape Through Innovative Experiential Activations with Frank MoranExperiential marketing is one of the most dynamic fields in the world of marketing, but how can you stay ahead of the curve and make sure that you're taking advantage of new opportunities?In this episode of “Event Marketing: Redefined,” Matt Kleinrock explores with Frank Moran some of the amazing opportunities for event marketers to push boundaries and create unique, out-of-the-box experiences.Frank founded The Experiential Group (TXG), a full service experiential production agency that specializes in bringing brands to life through extraordinary experiences. His team has executed experiential programs for big names such as Sony...2023-04-1251 min
Event Marketing: RedefinedEp 31 | Branded Environments: A Breakdown of the Publix Plaza Case Study From Concept to CompletionBrands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their customers. However, it requires a thorough understanding of the community and brand goals to accomplish this successfully.This is exactly what our team did when we collaborated with Publix for yet another ambitious project. With multiple creative and strategy sessions that spanned the course of several months, we created an outdoor branded environment for Publix at the Amalie Arena in Tampa that was well-received by the locals.Mollie Stahl, Senior Account...2023-04-0534 min
Event Marketing: RedefinedEp 30 | From Virtual to Face-to-Face: How Events Can Help You Build a Stronger Community with Sam ZelitchCommunity is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community is advantageous, both on a personal and business level. But how do events contribute to building it?Matt Kleinrock, CEO of Rockway Exhibits + Events, delves deeper into this subject alongside Sam Zelitch, a Community Manager at Squarespace. As a staunch advocate of the vital role events play in cultivating community spirit, this approach has enabled Sam and his team to organize enjoyable and successful events.Key points to...2023-03-2941 min
Event Marketing: RedefinedEp 29 | How to Create Immersive Experiences That Generate RevenueHave you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't just for tradeshows!Crafting an effective and impactful immersive brand experience that leads to revenue can be a challenge. That’s why Matt Kleinrock, CEO of Rockway Exhibits + Events, joins Pablo Gonzalez on the B2B Community Builder Show to discuss the ways to make sure your brand stands out from the noise.Matt revealed how companies have:- Cut costs on tradeshow displays by crafting unique brand experiences- Bo...2023-03-2258 min
Event Marketing: RedefinedEp 28 | LIVE Q&A w/ Rockway Exhibits: Insider Tips On How To Crush Your Next TradeshowAre you ready to take your tradeshow presence to the next level?As the events sphere progresses and evolves, it’s easy to fall into the trap of practices that are out of date and unimaginative. Settling for this kind of conformity only leads to mediocrity, so it’s up to you to persistently strive for better outcomes if you want your event to reach its full potential.To help you do that, we’ve prepared a special LIVE Q&A!Hang out with Matt Kleinrock, CEO of Rockway Exhibits + Events, as he breaks...2023-03-1546 min
Event Marketing: RedefinedEp 27 | What's a Popcast? Successful Tradeshow & Podcast Strategies To Promote Your Business.Tradeshows and podcasts share some things in common.Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation.But have you ever thought of putting the two together? Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever with a fresh, creative perspective. In addition, podcasts are becoming increasingly popular, presenting a unique opportunity to capitalize on both strategies to promote your business.Matt Kleinrock, CEO of Rockway Exhibits + Events, recently featured...2023-03-0823 min
Event Marketing: RedefinedEp 26 | Event Trends 2023: Tactics, Technologies and Influencers with Jonathan Kazarian2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing needs of event marketers and attendees. We’re now seeing limitless possibilities emerge—innovating the way people engage and experience. But this constant shift can be overwhelming for those who are striving to keep up, so wouldn't it be helpful to have a better understanding of the current state of events? Or a closer look into some of the biggest trends we should be aware of?That’s why we’re bringing on Jonat...2023-03-0157 min
Event Marketing: RedefinedEp 25 | How to Make Sure Your Tradeshow Booths Are Engaging: Practical Examples for 2023 with Mollie StahlTo be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days want engagement. It’s about making meaningful connections with potential customers and clients, and it starts with interesting and exciting content that leaves a lasting impression. The key is to create an experience that will draw people in and keep them hooked from start to finish. But effective engagement can become a tall order—especially when you’re pressed for time.So to help you get those...2023-02-2242 min
Event Marketing: RedefinedEp 23 | Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)with Yanique DaCostaWhen planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graphics are a pivotal aspect of the success of this execution, but they are frequently an element that many event marketers don't get right.Matt Kleinrock, CEO of Rockway Exhibits and Events, noticed this recurrent issue while walking the show floor. To address this common problem, he has invited an individual with more than 12 years of design experience who helps Corporate Event Planners, Tradeshow Managers and Event Organizers get consistent, reliable outsourced graphic design services.2023-02-0832 min
Event Marketing: RedefinedEp 21 | Win the Tradeshow Before You Go: Pre-show and Post-show Marketing Tips with Bobby HarrisWith more competition on the show floor and shorter attention spans, having an optimal marketing strategy can be essential for a successful event. But with all of the new tools and tactics available, it's often tough to decide which ones are most suitable for each stage of your campaign.That’s why you need to hear what an expert like Bobby Harris has to say on crushing your next event marketing efforts!Not only is he someone that the Rockway Exhibits + Events team trusts and works with, Bobby also has more than fifteen ye...2023-01-2545 min
Event Marketing: RedefinedEp 20 | A Shift in Tradeshows: How Smaller More Intimate Events Close Your Pipeline with Sonia MurphyEvent marketing has been redefined and it's all about creating meaningful, impactful relationships with prospects.While large tradeshows put your message out there on a grander scale, smaller and more intimate events have become more important than ever. These personal experiences give you the chance to really connect and build relationships that will pay off for years to come—some of which may even result in successful deals.Today, Sonia Murphy joins us on the show to uncover why taking the time to meet people where they are and curating experiences that bring everyone together is...2023-01-1856 min
Event Marketing: RedefinedEp 18 | The Modern Tradeshow: How to Survive and Thrive in the New Era of Event Marketing with Debbi Kemp Sr Manager Experience MKG for Canon Medical SystemsTradeshows are a tried-and-true strategy in the marketing mix. But as the times shift, so does the need to change how we do event marketing overall.Will you stay ahead of the game and evolve? Or will you remain steadfast and stick to the methods that have worked for you in the past?For this episode of "Event Marketing: Redefined", it’s an honor to bring on an award-winning expert to share her insights. Matt Kleinrock, CEO of Rockway Exhibits and Events, will be joined by the brilliant and innovative Debbi Kemp, whose ingeniousness and im...2023-01-041h 00
Event Marketing: RedefinedEp 17 | Behind the scenes of a Fortune 100 Tradeshow Product Launch: 3M/Post It Extreme NotesYou have a new product or service to launch, the team is set, and the budget approved. But when it's time to execute, all you hear is crickets. You find yourself stuck - clueless about how to proceed.We are all too familiar with this reality in our industry, which is precisely why we brought Mollie Stahl—Senior Account Executive at Rockway Exhibits + Events—back to discuss a project that inspired us to think outside the box.When Post-it® approached our team for the launch of Extreme Notes, not only did they want to do three...2022-12-2827 min
Event Marketing: RedefinedEp 16 | Empowering Exhibitors to Unlock Their Full Trade Show Potential with Jessica SibilaRemember at the beginning of 2022, there was real excitement to jump back into face-to-face events? Well stats show that once exhibitors went back, they got sticker shock from how much it was all costing—from shipping materials to paying for labor.That’s why “Event Marketing Redefined” is excited to bring on Jessica Sibila to help break through those barriers!Not only is she a seasoned marketer and a social impact professional, Jessica also serves as the Executive Director of The Exhibitor Advocate.Her association speaks to the younger audience and those inexperienced in the i...2022-12-211h 00
Event Marketing: RedefinedEp 13 | How To Use Storytelling To Bring Strategic Brand Partnerships To Life with Aiyana ParksStorytelling builds a powerful and emotional connection between brands and customers, but HOW is it done right?We answer this question (and more) in this knowledge-packed episode of “Event Marketing Redefined”, by speaking with Aiyana Parks from Condé Nast, a global media company that publishes GQ, Vanity Fair, and Architectural Digest, among other publications.Join Matt Kleinrock, CEO of Rockway Exhibits + Events, and Aiyana Parks, as we explore how to utilize storytelling to bring strategic brand partnerships to life—specifically in the event space. As Condé Nast puts it, "We exist to create and champion the exce...2022-11-3039 min
Event Marketing: RedefinedEp 12 | Filling Sales Pipelines (That Close) At Trade Shows: A 2023 Playbook w/ Travis Stanton, Editor in Chief at Exhibitor MagazineTrade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022.That's a bit of the harsh reality. Trade show methods and strategies, or at least the ones most people use, are still living in the past - we can thank COVID for that.It's time to invent a new way of doing tradeshows (because the old way frankly just doesn't cut it anymore) - it's for that reason we started this show and why Matt Kleinrock, CEO of Rockway Exhibits + Events...2022-11-231h 07Event Marketing: RedefinedEp 11 | A tradeshow story worth listening to for all event marketersI've got a story to tell (*in my best "Biggie Small" voice*). It's a tradeshow story about one of our first opportunities to work with a major, up-and-coming brand for their tradeshows. 20x20 booth, big idea, uniquely themed concept, plenty of budget. Sounds great right?Well, there are some lessons in this story that I think all event marketers can learn from when managing their brand's tradeshows. Tradeshows require intention, purpose, strategy, knowledge of shows and so much more. It's not always as it seems to be. In this episode of...2022-11-1619 min
Event Marketing: RedefinedEp 10 | The Evolution of Experiential Marketing with Joe RiversA recent study on event marketing shows: "91% of consumers reported they would be more inclined to purchase the brand's product or service after participating in a brand activation or experience...and 40% felt they become more loyal to the brand!"That's why Experiential Marketing has gone from a niche part of the marketing world to an industry projected to grow like crazy in the coming years. But while the numbers are showing this massive success, not many people in the industry are talking about how to execute them successfully. Why? Well, the...2022-11-091h 03Event Marketing: RedefinedEp 9 | Are Tradeshows A Bad Use of B2B Marketing Dollars?There is a huge argument to be made out there that trade show marketing is a waste or misuse of money for most B2B companies.But contrary to popular belief, trade shows ARE still as prevalent as ever- from busy conventions, expanding shows, to cities investing millions into convention centers for the future, companies are turning to trade shows to get face to face with their most desirable customers.In this episode of “Event Marketing: Redefined” we cover five ways your brand can stand out and execute the best trade show strategy possible:1...2022-11-0223 min
Event Marketing: RedefinedEp 8 | Outdoor Events And Experiential Activations That Mean Business with Matt Andrews and Brian BakerOutdoor events, pop up activations and experiential marketing campaigns are taking off 🚀 in the post covid world. However, unlike before, the outdoor events of the roaring 2020s and the times beyond will have to be more creative, more immersive, and look far different than the ones we used to see In other words, event marketers need to brush up on their skills!To help you navigate this new landscape of possibility, we're having a discussion with the VP of Sales of Highmark TechSystems, Matt Andrews, and the company's Vice President and Creative Leader, Bria...2022-10-2648 min
Event Marketing: RedefinedEp 3 | Brand Activation Review of the American Express US Open Sponsorship with Mollie StahlSponsorships AND brand activations have to be customer centric. Why? We need to understand why the customer is there, what they need, what they value, positioning it around these questions. Most companies don’t know if their brand activations actually solved a common customer problem.But not American Express!AMEX reserved and opened up 10,000 reservations for their card holders only, in partnership with this event, they solved a problem for their customer outside of what the card does. They dared to go past the bare minimum to connect and provide a perk for their customer.2022-09-2135 min
Event Marketing: RedefinedEp 2 | Event Marketing Redefined World PremiereIntroducing the world premiere of Event Marketing Redefined!Face-face marketing is not taught. Brands create events based on what they want, instead of what their customers want. This forces event marketers, like you, to figure out what running a successful trade show or event is like.We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing.On this show, we will bring together Event marketers and experts to create immersive and meaningful marketing experiences that drive real results.Our inaugural sh...2022-09-1456 min
Event Marketing: RedefinedEp 1 | Breaking down Gym Sharks incredibly successful brand activation in London with Mollie StahlPeople often think of brand activations as complex, multi-faceted affairs that require a lot of planning and coordination. But the truth is, they can be quite simple!At its core, a brand activation is just marketing to your buyer persona in person, solving their problems, and appealing to their emotions. But of course, none of that is possible without a strong foundation. As an event marketer, you need to have a clear understanding of your business and what you stand for. You need to have a deep insight into your customer and what they want a...2022-09-0728 min