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Matt Lady
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Read It Right Radio Show
EP#84 - THE RAPPING SCIENCE TEACHER, OWNER OF JGM SCIENCE TUTORS with Matt Green
In this episode, I talk about what happens when passion meets purpose — especially in the classroom.I’m joined by Matt Green, aka The Rapping Science Teacher and owner of JGM Science Tutors. From dropping bars to breaking down biology, Matt is changing the way students connect with science — one rhyme at a time.Here are some of the questions I ask Matt:How did you come up with the idea to teach through rap?What’s been the biggest challenge in making science “cool” for kids?How do you balanc...
2025-05-28
29 min
Think Drink Disney
E86 Lady & the Tramp Trivia & Future
Isn't love beautiful? Do you want to give your partner more? Do you share spaghetti in an awkward way that might lead to a second date? This week Lance and Matt G continue to explore the amazing and complicated themes of the 1955 animated romantic comedy Lady and the Tramp! Join us as we romp playfully through the Easter eggs, trivia, present, and future in which we'll definitely be Imagineering a fantasy bar based on the film complete with themed cocktails- Think Drink Disney style!#ladyandthetramp #disneydogs #disney #waltdisney #waltdisneyproductions #disneyclassic #classicanimation #thin...
2025-04-29
37 min
Think Drink Disney
E85 Lady and the Tramp Past & Cast
Are you content with your lot in life? Do you want to give your partner more? Do you share spaghetti in an awkward way that might lead to a second date? This week Lance and Matt G explore the amazing and complicated themes of the 1955 animated romantic comedy Lady and the Tramp! Join us as we romp playfully through the fast facts, plot synopsis, and lending voices to well known names in the cast. Next week we'll jump into the trivia, present, and future and we'll definitely be Imagineering a fantasy bar based on the film because that's what we do...
2025-04-22
30 min
Stripping Off with Matt Haycox
I Was Shot Up with Male Hormones Without My Knowledge!” Lady Colin Campbell’s Shocking Life Revealed
Tell us what you like or dislike about this episode!! Be honest, we don't bite!This week I sat down with the fearless Lady Colin Campbell, who’s here to share her extraordinary life story filled with shocking revelations and unfiltered opinions. From her upbringing in “a world of great lavishness” that was also “oppressive and restrictive,” to her candid experiences with gender identity, Lady Colin pulls no punches. Her powerful declaration, “I was shot up with male hormones without my knowledge,” sets the stage for a conversation that challenges conventional narratives around identity and medical ethics.Lady...
2024-10-16
1h 16
Stripping Off with Matt Haycox
It's a Scandal: Prince Andrew is Innocent and I Can Prove It - Lady Victoria Hervey Tells All
Tell us what you like or dislike about this episode!! Be honest, we don't bite!Lady Victoria Frederica Isabella Hervey, aka Lady V, has lived a life that's straight out of a Hollywood script. Raised between the opulent Ickworth estate and Monaco's glamour, her journey has been a rollercoaster of high society, fashion, and even a hint of scandal. But it's not just glitz and glam; Lady V's story takes some unexpected twists, like the jaw-dropping moment when she felt compelled to buy a GUN for protection. And then there's the juicy gossip swirling around her alleged...
2024-05-08
1h 14
The HR Lady, Podcast
Plain Speak: Enhancing Communication in HR and Small Business Leadership, with Matt Ramuzzi
This episode titled, "Plain Speak: Enhancing Communication in HR and Small Business Leadership," is an enlightening exploration of the essentials of effective communication in a business setting. Matt Ramuzzi, a reputed small biz bookkeeping expert and owner of CapForge, underscores the paramount importance of plain language communication with customers and team members alike, and the art of leaving no room for misunderstandings. The fine line between setting, meeting, and exceeding expectations is discussed in-depth, and insightful thoughts on maintaining workplace happiness are shared. With a candid discussion on the pitfalls of unrealistic expectations, Matt emphasizes jargon-free communication...
2024-05-01
16 min
O Lala! (In RVA)
Interview With The Verdant Lady | O Lala! (In the Dungeon) S2 #13
On today's episode, we have Katherine - owner of The Verdant Lady; a one of a kind cocktail bar located in RVA's West End. The Lady offers up refreshingly unique cocktails, an enchanting and funky indoor space with an atmosphere that acts as a place for friends and wanderers to share a drink together as equals. With their carefully curated cocktail menu and food served up from Les Crepes nextdoor, you’re sure to be delighted the moment you walk in.We also talk about the solar eclipse and if the end of the world is upon us...
2024-04-15
58 min
Make Sense with Lindsay Tabas, The Lady Engineer
Software Development & Technology Are Complex w/Matt Wallaert
In this episode of Make Sense, I sit down with Matt Wallaert, who believes behavioral science can change the world. For 20 years, Matt has applied behavioral science to practical problems. After leaving academia, he led product teams from startups to Fortune 500. Now, he's the founder of BeSci.io, where he and the world’s most experienced behavioral science leaders help companies grow applied behavioral science capabilities within their organizations. In this episode, we talk about compassionate scientific activism, the complexity of software development, and the issue with hiring generalists. Learn more at learnappliedbesci.com!
2024-02-08
1h 01
Matt Williams Synthpop Symphony
Synthpop Symphony 203 Electropop Synthpop Synthwave Italo Darkwave & @Matt Pop Essential Mix!
Episode 203 on Synthpop Symphony is a massive show with @Matt Pop remixes all in the mix!Hour One: New music from OMD, Alex Braun, Front Line Assembly, Dmitry Glushkov, Blackbook, Current One, and Lifelong Corporation, plus classics from Pseudo Echo, Clan of Xymox, Neuropa and Vanello plus a Depeche Mode Mode mini mix with "But Not Tonight and Behind the Wheel" in an incredible mashup with some Erasure and Talk Talk mixed in!Hour Two: Buckle up for a Hi-NRG One Hour Megamix mixed by yours truly with 24 continually mixed tracks from Dutch producer/remixer...
2023-11-18
2h 00
matt darmon
[pdf] [download] Lady Tan's Circle of Women by Lisa See
[EPUB] [Download] Lady Tan's Circle of Women by Lisa See**Download Book Here ==> https://smatt darmonrimateng.blogspot.com/62919732-lady-tan-s-circle-of-women[EPUB] [Download] Lady Tan's Circle of Women by Lisa SeeRead Online Lady Tan's Circle o f Women by Lisa See is a great book to read and that's why I recommend reading or downloading ebook Lady Tan's Circle of Women for free in any format with visit the link button below.**Read Book Here ==> ht tps://smatt darmonrimateng.blogspot.com/62919732-lady-tan-s-circle-of-women
2023-09-07
00 min
eCommerce Uncovered
051: Yuxin Zhu, Co-Founder @ Replo Shopify App talks Why ALL Brands NEED to Use Landing Pages in 2023
Matt Lady and Yuxin Zhu (Co-founder of Replo) discuss landing pages, website design and optimizing for sales on Shopify. Yuxin shares why he started Replo, how he grew Replo 100% organically with word of mouth traffic and how customer feedback added thousands to his revenue. They dive into if brands should use landing pages or not, the next move for Replo, code vs no code, what’s WRONG with eCommerce these days and the exact problem a landing page SOLVES.CONNECT WITH YUXIN ZHU🌐 Website: https://www.replo.app/🐦 Twitter: https://twitter...
2023-02-09
38 min
Matt & Sheryl's GenExcellent Playlist
1978 Part 3 Gerry Rafferty "Baker Street", Village People "YMCA" & Little River Band "Lady"
Send us a textMatt & Sheryl continue building the playlist with Sheryl's song pick for '78 Gerry Rafferty "Baker Street", Matt's pick Little River Band "Lady" and the big hit of the year Village People "YMCA"00:00:00 Go to our Facebook page and give us some feedback https://www.facebook.com/profile.php?id=10008664526382600:07:39 Sheryl's song pick Gerry Rafferty "Baker Street" https://open.spotify.com/playlist/365cdNnSe3D2SjMWnQHll4?si=5a5935624b06433800:31:09 Hit for 1978 Village People "YMCA"00:41:17Matt's song pick Little River Band "Lady"
2023-02-08
58 min
eCommerce Uncovered
050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing
Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to Klaviyo. Lastly they go over the best practices for email marketing campaigns and how sending more emails makes MORE money.CONNECT WITH SOPHIA BABB🌐 Website: https://www.ingoodlight.co/🐦 Twitter: https://twitter.com/babb_sop...
2023-02-02
47 min
eCommerce Uncovered
049: Joe Spisak, CEO @ Fulfill.com shows how to FULFILL Shopify Orders & Ship them the RIGHT WAY
Matt Lady and Joe Spisak (CEO of Fulfill.com) go into fulfillment, operations, warehousing & shipping ecom products. Joe shares the right time to go from packing orders yourself to working with a fulfillment center, how to find one and the signs of a GOOD one. He explains pricing, space, location, quality and support. He also shares what he learned from going through 3 shipping companies, red flags to avoid and how a truck accident almost caused him to go COMPLETELY BROKE.CONNECT WITH JOE SPISAK🌐 Website: https://fulfill.com/🐦 Twitter: https://twitter.com/joespeezy/📸 Instagram...
2023-01-26
47 min
eCommerce Uncovered
048: Noah Tucker, CEO @ Social Snowball shares how he built a 7 FIGURE Shopify Store at 23 & his new SaaS
Matt Lady and Noah Tucker (Founder & CEO of Social Snowball) go into affiliate, referral and influencer marketing and how they can add $250,000 or more to your brand. Noah shares crazy products that had successful referral programs, why they did, and how yours can too as well as what he would do if he was starting over from scratch. He shares his biggest surprises running a SaaS, how he went through 20 developers, why his pricing is so HIGH and all the CRAZY NEW features to look forward to from Social Snowball.CONNECT WITH NOAH TUCKER🌐 Website: https://soc...
2023-01-20
44 min
eCommerce Uncovered
047: Ari Murray, VP of Growth @ Sharma Brands on how she helped LAUNCH Feastables by Mr. Beast
In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to have a successful launch. They dive into ways to get data/customer feedback, how to push different products or new winning products and things she hates about ecommerce websites. Lastly she gives her experience on how sh...
2023-01-13
40 min
eCommerce Uncovered
046: Rhian Beutler, Founder & CEO of Govalo talks making MILLIONS from Gift Cards with Shopify
In this episode of Ecommerce Uncovered, Matt Lady and Rhian Beutler (Co- founder at Venntov | Founder & CEO of Govalo: Gift Cards for Shopify) talk about how she got into e-commerce from working at Michael Kors and Wells Fargo. They go into how, why & when she got the idea to create a gift card Shopify app and EXACTLY how big the market is. Rhian explains how smaller brands can use gift cards in their marketing to make THOUSANDS and why it’s not too late to start. Lastly they talk about how awful website pop ups are as well as an...
2023-01-05
46 min
eCommerce Uncovered
045: Oren Charnoff, Co-founder & CEO @ Fondue gives #1 Way to DOUBLE Your Customer Loyalty in 2023
In this episode of Ecommerce Uncovered, Matt Lady and Oren Charnoff (Co-founder & CEO @ Fondue) discuss ways to double customer loyalty beyond just sending coupon codes, the history of coupon codes and why they are DESTROYING your brand. They talk about why discounts work but why coupon codes don’t, why you shouldn’t tarnish your margins, why you should be focusing on building a relationship with your customer instead of just handing out discount codes and how businesses are losing out on THOUSANDS by not knowing this. Oren also dives into how Fondue helped an 8 figure watch brand increase thei...
2022-12-22
37 min
eCommerce Uncovered
044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience
In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your customers can increase repeat customers and how she stays calm dealing with the stress that comes with providing quality service. They also dive into how to deal with customer experience when expanding SKUs, the importance of having a good front-end explanation of your product, how to ma...
2022-12-15
42 min
eCommerce Uncovered
043: Dan Gray, General Manager @ Kotn Explains WHY You Should SELL in Retail
In today’s episode, Matt Lady and Dan Gray, (General Manager at Kotn and mentor at GrowthMentors) discuss channel expansion and transitioning brands from DTC to B2B/retail or wholesale. He goes into the exact process he uses to start doing so, which to do, and the specific metrics you need to know when you’re ready for wholesale or retail. He shares who you should reach out to for help getting wholesale partners, when is the best time for channel expansion, what Kotn did for Black Friday and what they learned from doing so.
2022-12-08
46 min
Brand Builders
019: How We Made $3 MILLION DOLLARS on Black Friday with Shopify in 4 Days
In this episode, Matt and Richie have their Black Friday Cyber Monday 2022 recap. They discuss Facebook ads, building a business/brand and their professional goals for 2023. Richie starts off by sharing his BFCM earnings for Birdie compared to the other years, the strategy he used and how he allocates his marketing budget. They dive into what he made on Amazon, Shopify and his plans for TikTok next year. While Matt hops into what he did with Stumptown Mattress during BFCM, his No Sale winning strategy, an update on Stumptown’s website and the Twitter debate going on about performance ma...
2022-12-06
43 min
eCommerce Uncovered
042: Lianna Patch, Founder @ Punchline Copy and Copywriting Expert
In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going after the first initial published piece, adding humor in underrated places and how to...
2022-12-01
41 min
eCommerce Uncovered
041: Ezra Firestone, Multi-Million Dollar E-commerce Serial Entrepreneur
In this episode of Ecommerce Uncovered, Ezra Firestone (CEO/Co-founder of Boom, Smart Marketer, and Zipify Pages), dives into his decade long history in E-commerce, from his days selling gift baskets on the Yahoo store in 2005 to the multi-million dollar earner we know today. He talks about playing poker for a living with gangsters, selling Elvis wigs, growing up in a hippie commune, and how he traded poker lessons for SEO, webinar and landing page knowledge. Ezra explains his Love Demo Love process for creating ads, his competition with Wayfair, the testimonial sandwich, and strategies to take advantage of...
2022-11-29
56 min
Just Bugs
Asian Lady Beetle
Lady bug? Ladybird? Lady beetle? Whatever you choose to call it, this invasive species is not much of a lady. Learn about the many variants, names, and nasty habits of the Asian Lady beetle. Support the showThank you for listening! To contact us please email justbugspodcast@gmail.comFollow us on social media at JustBugsPodcast Support us on Patreon at Patreon.com/JustBugs
2022-11-29
32 min
eCommerce Uncovered
040: Sarah Levinger, Founder @ HG Performance Creative
In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product...
2022-11-24
51 min
eCommerce Uncovered
039: Jason Wagg, Founder @ Effigy Agency
In this episode, with Black Friday just DAYS away and the end of the year around the corner, Matt Lady and Jason Wagg discuss the end of year wrap up, what went wrong, what went right and what can be improved. They recap 2022 to look into 2023, the importance of planning in advance, the power of the basics, how to deal with crisis, loss revenue, missed opportunities and successes. Jason talks about how to be a good Founder/CEO, the importance of your core message, how to delegate, why you should celebrate the things you did right plus how to...
2022-11-22
53 min
eCommerce Uncovered
038: Kat Garcia, Founder @ Email Science Email Marketing Agency
In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how it affects revenue for Q3, Q4 and even Q1. They also discuss bundles, bogos, free gifts, buy one get one free, what to do during the sales period of Black Friday, mistakes to avoid and what to do a...
2022-11-17
51 min
eCommerce Uncovered
037: Menachem Ani, Google Ads Expert
In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest overlooked mistakes everyone is making as well as all the pros and cons for Performance Max VS Smart Shopping Google Ads. They finish by getting into brand search, long tail keywords, broad match and exact match keywords plus Me...
2022-11-15
48 min
Brand Builders
018: 3 Things We SHOULD'VE Done as 6 Figure Ecommerce Marketers
In this episode, Matt and Richie discuss missed opportunities, potential growth options and how they could have handled older marketing events in the past. They dive into Richie’s plans for 2023 Q1, his customer service systems and the possibility of Birdie having a podcast. Matt also asks Richie about Birdie’s Black Friday strategy, Amazon FBA revenue and their holiday ad spend plus what to do with your evergreen ads during that time. They finish off by going over SUPER underrated apps for your Shopify store such as Recart SMS, Retention.com, Slippy.io and much more.👑Check o...
2022-11-14
1h 00
eCommerce Uncovered
036: Zoe Kahn, Shopify Customer Support Expert
In this episode of Ecommerce Uncovered, Matt Lady and Zoe Kahn dive into the biggest misconceptions about customer service and customer experience, how to improve each by listening to pain points like return process & brand voice and how to handle returns in general. They also touch on the importance of automation & organization including the most overlooked things to automate, analytics to pay attention to plus how to use them to improve. At the end, Zoe talks about changes in the customer service industry over the years from Phone calls to Instagram DMs, importance of internal communication and how to...
2022-11-10
1h 04
eCommerce Uncovered
035: Matthew Gattozzi, Founder @ Goodo Studios
In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customers on different platforms. They also discuss the power of being a smaller brand, misconceptions on TikTok organic, how he audits brands before he works with them plus his thoughts on Q4 and Black Friday.👑 Huge thanks to our s...
2022-11-08
47 min
Brand Builders
017: The Secret to Why Your Ads are TERRIBLE & 38+ Ways to FIX THEM
In this episode, Matt and Richie discuss Black Friday being around the corner and annual plans for 2023. Matt goes into his annual goals for StumpTown Mattress for 2023, how he plans to spend his marketing budget, his email marketing strategy and secret strategies for increasing customer relationships and engagements using Bonjoro. Matt also goes into more strategies using multiple Shopify apps, methods for partnerships/referrals and possibly having StumpTown Mattress dive into Amazon FBA.👑Check out our other podcast Ecommerce UncoveredWatch or listen to it here!💜 Apple: https://podcasts.apple.com/us/podcast/ecomme...
2022-11-07
54 min
eCommerce Uncovered
034: Tim Aton, COO @ Range Leather
In this episode of Ecommerce Uncovered, Matt Lady and Tim Aton discuss Tim's DTC journey from working with multiple clients to working in-house at Range Leather, how he increases revenue, handles shipping, engages with customers & ideas to be more interactive with your own customers. He also jumps into goal setting, how inventory works at a leather brand, their repeat customer rate, his decision making process and his outsourcing process.👑 Huge thanks to our sponsor SheerID.Go to www.sheerid.com/shopify to start your free trial TODAY!Check out Range Leather: https://www.rangeleather.com...
2022-11-03
55 min
Brand Builders
016: EXACT STEPS to a 7 FIGURE Shopify Store in 2022 (...everything you need)
In this episode of Brand Builders, Matt Lady and Tom Brown discuss Richie’s text about Matt running ads for his upcoming brand and breakdown how to start the brand itself from getting products to launch date. They also breakdown a competitor's brand that does something similar and how to improve upon what they are doing. On top of that they discuss content strategy & niching down for promotion plus the Shopify apps and process for setting up a new store. They also give advice on how to pre-launch your brand, ordering samples, bundles, discounts, designs and go over how si...
2022-11-02
39 min
eCommerce Uncovered
033: Dennis Hegstad, Founder @ Vigilance.io Shopify App
In this episode of Ecommerce Uncovered, Matt Lady and Dennis Hegstad goes into Dennis's history on how he first started off just selling gaming servers & T-shirts, how he ran ads for FashionNova, how he built Vigilance.io and his advice to new bootstrap founder. Dennis also jumps into how to quickly launch a brand, recapturing customers, his delegation practices, his experience having LiveRecover getting acquired, and how he's stopping large company hackers from stealing your Shopify store discount codes.Dennis Hegstad on Marketing Advice, Stopping Online Hackers, and More - Ecommerce Uncovered EP.33👑 Huge thanks to...
2022-11-01
47 min
eCommerce Uncovered
032: Rishi Rawat, Founder @ Frictionless Commerce
In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones and even get those customers to recommend your brand to...
2022-10-27
49 min
eCommerce Uncovered
031: Alex Greifeld, Founder @ No Best Practices
In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and events to promote a sale.👑 Huge thanks to our sponsor SheerID.Go to www.sheerid.com/sho...
2022-10-25
40 min
Brand Builders
015: Follow this EXACT Black Friday STRATEGY if you want to make $300k IN A DAY
In this episode, Matt and Richie go over a recent interview they both listened to about OpenStore’s (aggregator that buys Shopify brands) strategy for growth, Amazon’s second Prime Day results for Richie’s brand Birdie and Matt also dives into potentially setting up StumpTown Mattress on Amazon. They also take the time to talk about Q4 Black Friday 2022 pros and cons & Richie’s Black Friday strategy for BirdiePlus.CONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn...
2022-10-25
1h 00
eCommerce Uncovered
030: Isaac Medeiros, Founder of Mini Katana
In this episode of Ecommerce Uncovered, Matt Lady sits down and has a chat with Isaac Medeiros about how he founded his brand 8 Figure brand Mini.Katana. They discuss where he got the idea from, how he built the brand from scratch along with the ups and downs of the daily processes of running the brand. He also dives into his MASSIVE success with TikTok, Youtube Shorts & Instagram Reels, as well as his in-depth strategy that he's used to grow them all!👑 Huge thanks to our sponsor SheerID.Go to www.sheerid.com/shopify to start you...
2022-10-20
47 min
Brand Builders
014: EASY TRICK that will get your SHOPIFY STORE to $100K+ in 2022
In this episode, Matt and Tom talk discuss a mind blowing ad creative that left them both speechless in how simple but profitable it has been, their thoughts on going back to the basics, the coming shift in what Head of Growth means to a DTC brand, Tom’s thoughts on Shop Cash (Shopify’s Cash Back Program) and Matt, Tom & Richie’s potential growth consultancy for Brand Builder listeners.👑 Special thanks to our sponsor Checkoutlinks.Go to www.checkoutlinks.com/matt for your DISCOUNT today!CONNECT WITH MATT...
2022-10-20
43 min
eCommerce Uncovered
029: Katharine Mckee, Founder of Morphology Consulting
In this episode of Ecommerce Uncovered, host Matt Lady speaks to Founder & CEO of Morphology Consulting, Katharine Mckee, about her intensive and exciting 15 years in digital marketing. She goes into how she started off, her ups and downs, what got her to start a consulting business, tips & strategies she uses to be profitable and how times have changed compared to when she just started. All that and more in today's episode!👑 Huge thanks to our sponsor SheerID.Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor Checko...
2022-10-18
54 min
Brand Builders
013: How to start an 8 FIGURE Shopify Store (...seriously)
In this episode, Matt and Richie go through Richie’s background, career, Birdie's creation plus how it works, how he helped turn Birdie into an 8 figure brand as well as how Richie and his team built a SaaS for Birdie in less than a year. Richie also shares his thoughts on packaging, when he knew that Birdie could be a big deal, strategies he used to get it where it is today, how his plans start and adapt over time and also shares the lessons he’s learned along the way.👑 Special thanks to our sponsor Checkou...
2022-10-18
1h 02
eCommerce Uncovered
028: Deb Mecca, Director of Marketing at LTV SaaS Growth Fund
In this episode of Ecommerce Uncovered, Matt Lady and Deborah Mecca dive into secret tips and strategies to help you increase your marketing efforts. They also discuss increasing customer lifetime value, shopify apps and marketing for shopify apps, the processes and procedures of running a SaaS (Software As A Service), live shopping and how to handle your mental health for the craziness of Black Friday.👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor CheckoutlinksGo to www.checkoutlinks.com/ma...
2022-10-14
49 min
Brand Builders
012: Copy this EXACT strategy for both PAID & ORGANIC Shopify Growth
In this episode, Matt and Tom talk discuss Tom’s official Twitter announcement of joining Hutch, his advice on balancing marketing vs sales plus his strategy for both paid and organic growth. They also dive into the benefits of short term growth vs long term growth and how Tom handles all of the processes of running a brand. Matt also goes into the two main things he wished to focus on for StumpTown Mattress and Matt, Tom and Richie’s potential growth consultancy for Brand Builder listeners.👑 Special thanks to our sponsor Checkoutlinks.Go to...
2022-10-13
1h 06
eCommerce Uncovered
027: Matt Lady (Host), Founder of HighKeyGeek
In this episode, Matt Lady, Founder & CEO of HighKeyGeek (this show's host) discusses his own ecommerce journey, starting the media brand that you know and love, ups and downs of running a media brand, how he dipped his hands in a T-shirt business as well as how he got started freelancing. He also goes into how he got started working at StumpTown Mattress along with his plans for the future of HighKeyGeek.👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY!👑 Special thanks to our sponsor...
2022-10-12
51 min
Brand Builders
011: Shopify's POOR attempt to be the NEW Amazon
In this episode, Matt and Richie discuss recent scandals on Twitter including Santigago’s faked Klaviyo results and a CRO’s thread disaster as well as Shopify’s new cash back feature, if going into retail is worth it, Shopify’s attempt to be like Amazon and how different someone’s ecommerce journey will be if they decide to bootstrap the entire way. All this and more in episode 11 of the Brand Builders Podcast. 👑 Special thanks to our sponsor Checkoutlinks!Get a your Brand Builders Listener Discount by going to:checkoutlinks.com/mattCONNECT WI...
2022-10-11
43 min
eCommerce Uncovered
026: Courtney Alexander, Paid Ads Expert
In this episode of Ecommerce Uncovered, Matt Lady and Courtney Alexander go through tips and strategies for paid ads and their different platforms including Facebook Ads, Google Ads, TikTok and so much more. They also discuss Courtney's experiences and background in digital marketing, her start with paid ads and what it's like being a social media free agent. All this and more on episode 26 of Ecommerce Uncovered.👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: h...
2022-10-07
15 min
Brand Builders
010: How to add an EXTRA $500k with Shopify's NEW Discount Update
In this episode, Matt and Tom talk about Shopify’s new discount stacking and subscription feature as well as other Shopify subscription service apps, Tom gives a quick update on his role as Head of Growth at Hutch, Matt gives an update on his first 3 weeks at StumpTown Mattress and if their website will be ready in time for Black Friday, his experience with a Google Ads freelancer and with clients in the past along with his meetings with TripleWhale and Northbeam.👑 Huge thanks to our sponsor SheerIDGo to http://sheerid.com/shopify for your...
2022-10-06
54 min
eCommerce Uncovered
025: Elliott Davidson, Founder of Contrast Digital
In this episode Matt Lady and Elliott Davidson discuss multiple topics under the ecommerce umbrella including scaling and getting your Shopify store organized to sell or be acquired, hiring a order management specialist or having a order management system, setting up a proper inventory warehouse, when to pay more attention to data, hiring staff for the season and how to build a team that functions without you.👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: h...
2022-10-04
55 min
Brand Builders
009: What makes a Shopify store WORTH $600M (Million Dollars)?
In this episode, Matt and Richie kick off his introduction discussing some of the tweets making waves in the DTC community including DTC brand founder's opinions and backstories, brand building, how to set yourself up for life with the right strategy, two brands that were recently acquired and what made them so special to be worth $600M+. All this and more in episode 9 of the Brand Builders Podcast. 👑 Special thanks to our sponsor SheerID. Start your FREE trial by going to: sheerid.com/shopifyCONNECT WITH MATT🌐 Website: https://mattladyd...
2022-10-04
34 min
eCommerce Uncovered
024: Joel Padron, Head of Operations @ HomeStead Studio
In this episode Matt and Joel discuss the different methods of marketing and how to achieve sustainable growth through every channel. The go over paid search, email marketing, direct response, paid social including Facebook Ads, TikTok Ads, Instagram Ads, Snapchat Ads, Google Search, Google Shopping, Bing Search, and Bing Shopping advertising. With all of this along with his experience being a partner and Head of Operations at Homestead Studio, this is an episode you won't want to miss.👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY!
2022-10-02
42 min
eCommerce Uncovered
023: Corey Nicholson, TikTok Growth Expert
In this episode, Matt Lady and Corey chat about Everything you NEED to Know About Tiktok in 45 Minutes, including TikTok organic growth, TikTok ads, how to grow your TikTok page, how to grow your Shopify brand store with TikTok, how to get Shopify sales with TikTok and so much more. You won't want to miss this one.👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY!CONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlad...
2022-09-29
33 min
Brand Builders
008: How a Shopify store audit can EASILY add 6 figures
In this episode, Matt and Tom chat about Matt’s decision to choose between a template or custom built Shopify store, read listener opinions, how to manage your time as a brand founder, how to execute an audit, SEO, influencer seeding and a shocking analysis of StumpTown Mattress’s Google analytics.👑 Huge thanks to our sponsor Noowave. Go to noowave.co and USE CODE: POD10 for 10% OFF your orderCONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn: https://www.l...
2022-09-29
1h 04
The Scuba GOAT Podcast
Peter Gash - Lady Elliot Island
Lady Elliot Island is a destination that epitomises eco-centric tourism. It is a true reflection of the dedication, hard work, focus and drive afforded to her by so many people over the years, past and present, and none more so than the island's current custodian, Peter Gash.I am elated to host Peter on the show and discuss not only his success in realising his dreams so far but also the island's successes. Peter has dedicated a lifetime to the islands in this region and first visited Lady Elliot as a child, and was instantly struck by it...
2022-09-25
1h 50