Shows
SCBA Leadership PodcastSCBA Leadership Podcast Episode #121--PREACHING SERIES: Dr. Ron Lyles
In the summer of 2025 we had several guests join us by Zoom to talk to our ministers about preaching. This podcast is a recording of one of those conversations, which we are releasing as a series. We had a morning cohort and an evening cohort for bi-vocational pastors. Sometimes we will put the two conversations together and often you’ll hear one group refer to the other.
In this episode we spoke with Dr. Ron Lyles, Pastor Emeritus of South Main Baptist Church in Pasadena, Texas, where he served as Senior Pastor for 40 years. Dr. Lyles has also taught at a nu...
2025-08-1945 min
The Global DiscussionWhy Simplicity is the Secret to Brand Loyalty with Matt Lyles Ep 249 - The Global DiscussionIn this episode of The Global Discussion, Matt Lyles—Customer Experience (CX) Consultant, Keynote Speaker, and member of the Board of Directors at CX Accelerator, joins Host Simon Hodgkins for a wide-ranging conversation that unpacked the evolving world of customer and employee experience. With a career rooted in marketing, brand management, and CX leadership at FedEx, Matt now helps businesses worldwide build loyalty through one powerful principle: simplicity.00:00 - Welcome & Introduction to Matt Lyles00:44 - Matt’s Journey: From FedEx to CX Consultant04:11 - AI vs. Human Touch: Finding the Righ...
2025-03-2021 min
Customers First PodcastSimple Experiences Build Brand Loyalty with Matt LylesOn this episode of the Customers First Podcast, I have an enlightening discussion with Matt Lyles, a distinguished keynote speaker and customer experience consultant. We explore the profound impact of simplicity in creating memorable customer experiences. With an extensive background in brand management at FedEx, Matt shares valuable insights into how he has transformed customer experiences across diverse sectors, emphasizing his passion for fostering loyalty through simplicity. We dive deep into the concept that while creating a magical customer experience is critical, it must rest upon a foundation of simplicity. Matt argues that in our in...
2024-12-3138 min
Business Beyond the Mic021: Bringing Simplicity into Every Aspect of Your Podcasting Process with Matt LylesDo you ever look at the world’s top brands and think, how do they do it? Matt Lyles believes that it's because they provide customers with one thing that most brands don’t: simplicity. Matt is the Chief Experience Officer at Brand Builders Group, and he joins us today to discuss the success of his globally-ranked SIMPLE Brand Podcast, where he hosts some of the smartest minds in business to help listeners simplify their customer and employee experience.In this episode, Matt shares his launch story and tells us why spending time in a cabin in the...
2024-02-1231 min
SIMPLE brand With Matt LylesSylvie di Giusto - Discover Your Fair AdvantageIn this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she’s the bestselling author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.Sy...
2023-10-2547 min
The Business Simplicity PodcastThe SIMPLE brand experience with Matt LylesMatt Lyles is a keynote speaker, author, brand and customer experience consultant, and host of the SIMPLE brand podcast. He’s the author of the upcoming book: SIMPLE brand (releasing 2024). Matt enjoyed a long career with FedEx leading their brand strategy and guiding the effort to redefine their customer experience. Today, he helps companies deliver experiences that create loyal customers and loyal employees—all through the power of simplicity.As the world is evolving at a rapid pace customer expectations have never been higher, and customer loyalty has never been lower. For any brand to stand out, it has to d...
2023-05-2431 minSIMPLE brand With Matt LylesStan Phelps - Attract Raving Customers With a Differentiated Customer ExperienceIn this week’s episode of the SIMPLE brand podcast, I talk with Stan Phelps, author of Purple Goldfish 2.0!Stan’s the founder of Purple Goldfish think tank.And Stan’s the bestselling author of the Goldfish series of books. That’s 13 books that focus on all the various ways to help brands drive differentiation, increase loyalty, and promote positive word of mouth.If you want to brand out from the crowd, it's not going to happen through your product or pricing. It's going to happen through the differentiated experience you deliver...
2022-09-211h 01SIMPLE brand With Matt LylesAlex Demczak: How Integrity Helps to Build Trust and Create Lasting SuccessIn this week’s episode of the SIMPLE brand podcast, I talk with Alex Demczak, co-author of The Sale: The Number One Strategy to Build Trust and Create Success!Alex is a former SEC quarterback for the Missouri Tigers. He’s also a top keynote speaker and trainer for the Jon Gordon Companies. Alex and I discuss his lessons all around instilling integrity and building trust. Not only do we talk about how to build the right habits to instill integrity into your personal brand as a leader, we also discuss how y...
2022-09-0750 minSIMPLE brand With Matt LylesMike Michalowicz - Clockwork: Design Your Business to Run ItselfIn this week’s episode of the SIMPLE brand podcast, I talk with Mike Michalowicz, author of Clockwork: Design Your Business to Run Itself!Mike was on the show back in episode 45 where we discussed how to differentiate your brand so you can grab and keep your customer’s attention.But in this episode, we’re talking about lessons to help you simplify your business in a way that can make the most impact.Mike's a keynote speaker, a best-selling author, a former Wall Street Journal columnist, and a business makeover specia...
2022-08-3144 minSIMPLE brand With Matt LylesNate Brown: How to Create a Seamless Customer ExperienceIn this week’s episode of the SIMPLE brand podcast, I talk with Nate Brown, founder of CX Accelerator!Nate’s the Senior Director of Customer Experience for Arise Virtual Solutions. But beyond that, he's one of the biggest experts in the Customer Experience industry.I say he’s an expert, but Nate proclaims himself more of a perpetual student of the world's greatest experiences who simply shares his learnings with the world.And in line with his nature of sharing his learnings, Nate’s the founder and head of CX Accelera...
2022-08-241h 02SIMPLE brand With Matt LylesDennis Geelen: The Zero In Formula - Sustainable Growth Through Customer-Centric InnovationIn this week’s episode of the SIMPLE brand podcast, I talk with Dennis Geelen, creator of The Zero In Formula!Rarely do we hear anyone talking about an equal and integrated focus on being both customer-centric and innovative. But when you look at some of the most successful brands today, that’s their focus.Beyond just saying you’re going to focus on being customer-centric or innovative, you must be intentional, and it takes planning down through every layer of every team in your organization.Dennis’s Zero In Formula is the p...
2022-08-1652 minSIMPLE brand With Matt LylesDave Delaney - Improve Employee Retention With the Nice MethodWhen you think about the best ways to lead and retain people, one of the primary strategies should be to be nice. And, it’s not as easy as just thinking you’re nice and being done with it.No, there’s actually a method to it. And this week’s guest actually created the method - it’s called the Nice Method. And our guest is Dave Delaney!Dave’s a keynote speaker, author, corporate trainer, and host of The Nice Podcast.And Dave’s the founder and he...
2022-08-0342 minSIMPLE brand With Matt LylesClint White - Tattoos, Not BrandsWhether you’re a budding entrepreneur, an established small business owner, a marketing leader at a large corporation—or somewhere in-between—the traditional ideas on building a “brand“ are usually considered essential to any solid marketing strategy.But, what if everything you’ve learned, or think you know, about branding doesn’t actually HAVE to apply to you and your business?This week’s SIMPLE brand guest is Clint White. Clint argues that most businesses, nonprofits, social movements aren’t actually brands. They’re actually what he describes as tattoos.Recognized as a Crain’s New York Business To...
2022-07-2757 minSIMPLE brand With Matt LylesFrom the Vault: Christy Wright - Take Back Your Time: A Guilt-Free Guide to Life BalanceThis week's episode features a "from the vault" discussion with Christy Wright.Christy is a #1 national best-selling author, she’s a personal development expert, and she’s the host of The Christy Wright Show. She’s also the founder of Business Boutique, which equips over 40,000 women business owners to make money doing what they love.Christy and I get to talk about her new book: Take Back Your Time: The Guilt-Free Guide to Life Balance. In Take Back Your Time, Christy gives you the method, framework and lessons to help you identify what balance l...
2022-07-1952 minSIMPLE brand With Matt LylesJenny Blake - Free Time: Lose the Busywork, Love Your BusinessIn this week’s episode of the SIMPLE brand podcast, I talk with Jenny Blake, author of Free Time: Lose the Busywork, Love Your Business!In the last episode, I talked with Jeffrey Shaw about how you can gain more control in your business - and in your life - through his self-employed ecosystem of personal development, business strategies, and daily habitsIn this week's episode, I’m taking those lessons further to discuss HOW you can gain more control in your business and life through developing the right syst...
2022-07-131h 03SIMPLE brand With Matt LylesJeffrey Shaw - The Self-Employed LifeIn this week’s episode of the SIMPLE brand podcast, I talk with Jeffrey Shaw, author of The Self-Employed Life!When someone goes into creating a small business or becoming self-employed, one main reason is to have more control. Unfortunately, too many self-employed business owners find out the "self-employed life" can feel like a roller coaster where they have even less control than before. We’re being bombarded by and chased by way too many demands. It’s becoming harder to get traction...
2022-07-051h 04SIMPLE brand With Matt LylesTamsen Webster - Find Your Red ThreadIn this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster, author of Find Your Red Thread: Make Your Big Ideas Irresistible! Have you ever had a big idea and you were trying to get others to believe in and buy into that idea?It can be frustrating knowing how great your idea is, how much potential your idea has, and then recognizing that the people you’re trying to convince just aren’t getting it. But what if there was a process you could follow...
2022-06-291h 00SIMPLE brand With Matt LylesNicholas Webb - What Customers HateIn this week’s episode of the SIMPLE brand podcast, I talk with Nicholas Webb, author of What Customers Hate! When we look at the best brands in the world, they’re the ones that are delivering a great - and usually simple - customer experience. But beyond that, they’re also the ones that take steps to proactively avoid friction and the things that customers hate. These companies have learned that if you can eliminate what customers hate, you’ll automatically become the best option in your market.This we...
2022-06-2159 minSIMPLE brand With Matt LylesJoey Coleman - Never Lose a Customer AgainIn this week’s episode of the SIMPLE brand podcast, I talk with Joey Coleman, author of Never Lose a Customer Again! Across all industries, up to 70% of newly acquired customers will stop doing business with a company within the first 100 days of being a new customer. That’s a pretty shocking stat. And one of the main reasons customers leave in that timeframe is because they feel neglected in those early stages of customer onboarding.Thankfully, Joey Coleman can help you turn that around to not only keep your customers but al...
2022-06-141h 09SIMPLE brand With Matt LylesMaria Brito - How Creativity Rules the WorldIn this week’s episode of the SIMPLE brand podcast, I talk with Maria Brito, author of How Creativity Rules the World! Innovation and creativity are absolutely necessary in order to evolve your customer experience or even your employee experience. And you’re going to need to constantly evolve the experience so you’re going to need to constantly focus on innovation and creativity.In the last episode I talked with Sara Frasca on the importance of creativity and innovation and how to build a culture of innovation. And I’m fol...
2022-05-3151 minSIMPLE brand With Matt LylesSara Frasca - How to Build a Culture of Creativity and InnovationIn this week’s episode of the SIMPLE brand podcast, I talk with innovation expert, Sara Frasca! If you’ve been following me for a while, then you likely know that I preach “Innovating to stay ahead” as one of the key behaviors that goes into creating simple experiences. But there’s a challenge that most people face when it comes to innovation.Most people make innovation much harder than it has to be. Most people think innovation is confusing, complicated, intimidating, complex. Most people think you need a special degree or training to do innov...
2022-05-2454 min
cityCURRENT Radio ShowNashville Radio Show: Matt Lyles: SIMPLE BehaviorsHost Jeremy C. Park talks with Matt Lyles, a former Fortune 100 brand strategy lead - turned speaker, author, brand and customer experience consultant, and host of the SIMPLE brand podcast, who highlights the power of simplicity and shares his six key SIMPLE behaviors to help transform your organization's experience and develop loyal customers, employees, volunteers and donors. As Matt points out, it doesn't matter if your organization is B2C, B2B, for-profit or nonprofit, people have high expectations for the organizations they support. The winning brands provide them with one things that most others aren't - simplicity. During...
2022-05-2215 minSIMPLE brand With Matt LylesTim Schurrer - The Secret Society of Success: Stop Chasing the Spotlight & Learn to Enjoy Your Work (and Life) AgainIn this week’s episode of the SIMPLE brand podcast, I talk with Tim Schurrer, author of The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again!When we think about success, there are a number of messages that have been given to us that say, “If you want to be successful, you have to step into the spotlight, you have to climb the ladder, you have to become the boss, you have to be ambitious, you have to hustle. You have to focus on and...
2022-05-1755 minSIMPLE brand With Matt LylesDarrell Amy - Building a Revenue Growth EngineIn this week’s episode of the SIMPLE brand podcast, I talk with Darrell Amy, author of Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth!When it comes to revenue, most businesses don’t appear to have a true revenue growth strategy or the processes in place to even drive growth. Outside of that, some companies are really good at focusing on driving revenue through new customers while others are really good at cross-selling to existing customers. Unfortunately, very few appear to be good at doing both.But it...
2022-04-2750 minSIMPLE brand With Matt LylesPamela Slim - The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of YouIn this week’s episode of the SIMPLE brand podcast, I talk with Pamela Slim, author of The Widest Net: Unlock Untapped Markets and Discover New Customers Right In Front of You!Pamela’s a best-selling author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona along with her husband, Darryl.Pamela’s the best-selling author of Escape from Cubicle Nation, Body of Work and her latest: The Widest Net.In The Widest Net, Pam teaches us how to build strong diverse relationships, identif...
2022-04-1354 minSIMPLE brand With Matt LylesBrittany Hodak - How to Turn Your Customers Into SuperfansIn this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak! I think a fanbase is absolutely key to momentum and growth. Fans are not just loyal, they're devoted. They’ll consume whatever it is that their favorite artists or teams put out. Fans are advocates. They'll visually show their support with branded clothes and merchandise. Fans are evangelists. They'll tell all their friends about their favorite things and try to show them why their friends need to be fans too.But what if your custome...
2022-04-0649 minSIMPLE brand With Matt LylesAnnette Franz - Built to Win: Designing a Customer-Centric CultureIn this week’s episode of the SIMPLE brand podcast, I talk with Annette Franz, author of Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business!Recently a CapGemini study showed that “while 75% of businesses believe they’re customer-centric, only 30% of their customers actually agreed with that.”So you can say that your brand is customer-centric all day long, but if your customer doesn’t agree with you, then you’ve got a big problem. And that problem is even bigger when you’re oblivious to it.Delivering...
2022-03-2945 minSIMPLE brand With Matt LylesJeremy Miner - Selling to an Unsellable GenerationIn this week’s episode of the SIMPLE brand podcast, I talk with Jeremy Miner, host of the Closers Are Losers podcast!When I was in college twenty-plus years ago, a handful of us loved watching the movie Glengarry Glen Ross.And we absolutely LOVED Alec Baldwin’s scene where he’s teaching his lesson to on closing deals. At one time, some of us could even quote his monologue verbatim. Always Be Closing.Now whether that way of selling truly worked or not was up for debate...
2022-03-2255 minSIMPLE brand With Matt LylesStacy Sherman - Doing CX Right: Heart and Science Driven Customer Experience
2022-03-1534 min2022-03-0150 min
Lyles Movie FilesMatt Reeves' The Batman Sequel Options?With The Batman director Matt Reeves wanting more of a realistic, gritty take on Batman, Jayce and I consider what viable options are actually on the table for the sequel he's currently planning. After Spider-Man: No Way Home's sucess, Jayce and I consider if there's any other possible comic book film that could equal its success. The Marvel Netflix shows are potentially heading to Disney+, but Jayce has some concerns.
2022-02-2534 minSIMPLE brand With Matt LylesRob Volpe - Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time
2022-02-2358 minSIMPLE brand With Matt LylesShep Hyken - I'll Be Back: How to Get Customers to Come Back Again and Again
2022-02-0853 minSIMPLE brand With Matt LylesJon Picoult - From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong FansIn this week’s episode of the SIMPLE brand podcast, I talk with Jon Picoult, author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans!We know customers will leave after a bad experience. But we don't stop to realize that they also leave for an okay experience - a satisfactory experience.Think about it. You may keep buying from a brand because they’re meeting your expectations, and you feel okay as long as they continue doing that. But what if you find a br...
2022-02-0157 minSIMPLE brand With Matt LylesJoel Bines - The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer RevolutionIn this week’s episode of the SIMPLE brand podcast, I talk with Joel Bines, author of The Metail Economy: 6 Strategies For Transforming Your Business to Thrive in the Me-Centric Consumer Revolution!We’re at a point in time today where consumers are armed with more information, more technology, more access to alternatives than at any point in history. And all this power has pretty much inverted the traditional power dynamics in the retailer-to-consumer relationship. Basically, your customers are now in charge. And they expect a lot more from...
2022-01-2552 minSIMPLE brand With Matt LylesEmily Morgan - Elevate Your Time Using DelegationIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Emily Morgan of Delegate Solutions!One of the lessons I teach leaders in simplifying what they do and becoming truly effective in their role is:“You should only do those things that only you can do. And everything else should be automated or delegated.” When you strip away all the things that you shouldn’t be doing or those things that anyone else can do, and you focus on only those things that you can and s...
2022-01-1848 min2022-01-1249 min2022-01-041h 08SIMPLE brand With Matt LylesBrian Rafferty - Siegel+Gale World's Simplest BrandsIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale!Siegel+Gale just released their latest World’s Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale’s very own - Brian Rafferty.Brian’s the Head of Siegel & Gale’s Business Analytics and Insights practice, and he leads the charge in the World’s Simplest Brands study. Brian and I talk about...
2021-12-1552 minSIMPLE brand With Matt LylesMark Schaefer - Cumulative Advantage: How to Build Momentum Against All Odds
2021-12-0757 minSIMPLE brand With Matt LylesAnthony Iannarino - Eat Their Lunch: Winning Customers Away From Your CompetitionIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away From Your Competition! Here’s a scary truth as it relates to your customers. Your customers don’t have an abundance of opportunity for you. Your customers have finite time, finite resources and finite attention. None of them are able to, nor do they want to, accept all competing offers and solutions thrown their way. That’s why - like it or n...
2021-12-0144 minSIMPLE brand With Matt LylesNovember Nonprofits: Hope For Justice with Tim NelsonThroughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world.My guest this week in the November nonprofits series is Tim Nelson, CEO of Hope For Justice.Hope For Justice is a global organization that works to bring an end to modern slavery by preventing exploitation, rescuing victims, restoring lives and reforming society.Tim and I discuss some disheartening and shocking information around slavery. You’ll find out that there’s a lot more to slavery than sex tr...
2021-11-2344 minSIMPLE brand With Matt LylesGair Maxwell - Big Little Legends: How Everyday Leaders Build Irresistible BrandsDo you ever wonder why some brands become the “top-of-mind” choice in an industry when their competitors may offer a better product at maybe even a better price?These brands no longer have to do much work to draw in customers. They simply have fans who continuously come to them in drives.These are the brands that really stand out. They’re the ones who’ve become irresistible.But how can you do that in a crowded world when your customers are bombarded with competing and distracting messages and experiences every day?Luckil...
2021-11-161h 05SIMPLE brand With Matt LylesKen Coleman: From Paycheck to Purpose: The Clear Path to Doing Work You LoveA rewarding career doesn’t just happen. It’s built, step by step, opportunity by opportunity, decision by decision. It takes a lot of intentionality to know the right steps to take, the right opportunities to pursue, and the right decisions to make.And no matter where someone is in their career, it can leave them with a lot of questions on how they can really excel at each new level. It’s almost like you need a field manual to know exactly how to navigate these things in order to excel in your career.And th...
2021-11-1059 minSIMPLE brand With Matt LylesNovember Nonprofits: Orange Effect Foundation with Joe PulizziThroughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world.My guest this week in the November nonprofits series is Joe Pulizzi.Joe was previously featured on the SIMPLE brand podcast episode 33. Joe’s the founder of Content Marketing Institute and The Tilt. He’s the co-host of the This Old Marketing podcast. And he’s the best-selling author of a number of books including Content Inc.But we’re not here to talk about content today. We’re here...
2021-11-0933 minSIMPLE brand With Matt LylesNovember Nonprofits: Musicians On Call with Michael SolomonThroughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My first guest in the November nonprofits series is Michael Solomon. Michael was previously featured on the SIMPLE brand podcast episode 46. He’s the co-founder of 10X Management, and he’s the co-author of Game Changer: How To Be 10x in the Talent Economy.But we’re not here to talk about that. We’re here to talk about the organization Michael founded over 20 years ago: Musicians On Call....
2021-11-0634 minSIMPLE brand With Matt LylesDorie Clark - The Long Game: How to Be a Long-Term Thinker in a Short-Term WorldI’m sure you’ve heard this before, and it’s absolutely true. Success - real sustainable success - takes time.But not only does it take time, it also takes work - strategic, intentional and focused work. And it takes setting up the right decisions and boundaries so that you can ensure you’re always focused on the right work.When you add all of those things together, it’s not that easy to do. We need help in understanding how to plan for and play that long game. We n...
2021-11-0254 minSIMPLE brand With Matt LylesLen Herstein - Be Vigilant: Stop Complacency and Safeguard SuccessIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Len Herstein, author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success.Over the past couple of decades, too many businesses have continued to operate the same way for decades because "that’s how we’ve always done things." While there are so many thought leaders and authors who are providing some fantastic lessons on how to become successful, no one is talking nearly enough...
2021-10-2658 minSIMPLE brand With Matt LylesDan Gingiss - The Experience Maker: How to Create Remarkable Customer Experiences
2021-10-2052 minSIMPLE brand With Matt LylesDan Gingiss - The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
2021-10-2043 min
Conversations with ChamomileApproaching Judaism w/ Matt HarleI sit down with Beacon, NY artist Matt Harle to talk about his conversion to Judaism. We talk about how he wrestles with God, how Judaism relates to his art, and his fascination with Jewish death practices.
2021-10-121h 31SIMPLE brand With Matt LylesEthan Beute - Human-Centered Communication: A Business Case Against Digital Pollution
2021-10-121h 23SIMPLE brand With Matt LylesMichael Solomon - Game Changer: How to Be 10x in the Talent EconomyIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Michael Solomon, author of Game Changer: How to be 10x in the Talent Economy! It’s no secret - highly skilled employees bring at least 10 times their value to your organization, maybe even more! When you have highly skilled, 10x high performers in your organization your business is more agile, more innovative, more productive, more collaborative and much more effective. It’s like your team has, and continues to experien...
2021-10-0447 minSIMPLE brand With Matt LylesMike Michalowicz - Get Different: Marketing That Can't Be Ignored!In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Michalowicz, author ofGet Different: Marketing That Can't Be Ignored!I’m sure you know this - your customers are bombarded with distracting messages and experiences all day, every day. And it’s hard to cut through that clutter. Too many business owners are left frustrated because they feel invisible in a crowded marketplace. They know they’re better than their competitors, but when they focus on that fact, their customers...
2021-09-2846 minSIMPLE brand With Matt LylesChristy Wright - Take Back Your Time" A Guilt-Free Guide to Life BalanceIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Christy Wright, author of Take Back Your Time: A Guilt-Free Guide to Life Balance!So many people today are feeling stretched too thin: like they’re overworked, overwhelmed, and overcommitted. And it doesn’t seem like that’s slowing down. At first, you may think that we’re simply being asked to do more with less, like our days are being hijacked by somebody else’s agenda. Sometimes that’s true. But if you look...
2021-09-1452 minSIMPLE brand With Matt LylesJohn Meese - Survive & Thrive In Any Economy (Including This One)In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with John Meese, author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)!Let’s face it. If you’re a small business owner, statistics are not on your side:20% of small businesses fail within their first year50% of all businesses don't last five yearsOnly 33% of all businesses last 10 years or more And that’s in average economies, without a pandemic. Last year, and...
2021-09-0754 minSIMPLE brand With Matt LylesKris Kelso - Overcoming the Imposter: Silence Your Inner Critic and Lead With ConfidenceIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Kris Kelso, author of: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence!Some of the biggest barriers to our effectiveness are the ones we put up ourselves. And imposer syndrome is one of those barriers I had to overcome if I was going to succeed in my career, in my marriage, as a parent, and more. For the longest time, I thought I was the only one who struggled wit...
2021-09-0156 minSIMPLE brand With Matt LylesMatt Lyles - Curbing the Great ResignationIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles! I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are leaving their jobs at a drastic rate and leaving business owners in the lurch. On the other hand, business owners are trying to hire for lots of open...
2021-08-2739 minSIMPLE brand With Matt LylesJ.J. Peterson - Marketing Made SimpleIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple!When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing. But here’s the thing, storytelling is overused today. Don't get me wrong - storytelling itself is valuable, impactful and absolutely necessary for creating and managing a relationship with your customers. What’s getting...
2021-07-2100 minSIMPLE brand With Matt LylesMike Kim: You Are the BrandIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand!How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best?Or how are some others able to create six- or seven-figure businesses based around their personal brand while others strive to make a consistent income?The ones who are really succeeding in de...
2021-07-1344 minSIMPLE brand With Matt LylesLisa Bodell - Escape the Complexity TrapIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Lisa Bodell about lessons from her book: Why Simple Wins!Do you ever find yourself so busy - or worse yet - do you ever find your team so busy and you look and realize that the majority of their time is spent in too many meetings, spent on too many minutiae tasks, spent having to navigate crazy, complex processes and that so little of their time is actually spent on that significant work, that needle-moving work, th...
2021-06-2937 minSIMPLE brand With Matt LylesJosh Miles: Building a Bold BrandIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Josh Miles about lessons from his book: Bold Brand 2.0!If you’ve been listening to the SIMPLE brand podcast for a while, then hopefully you know the best way to brand out from the crowd is to be different. Like Sally Hogshead says, “Different is better than better.” But most business leaders don’t understand how to position their business so that it truly is different enough to stand out...
2021-06-2452 minSIMPLE brand With Matt LylesA SIMPLE brand Special Father's Day EpisodeI’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast.But I can truly say - without a doubt - that I love this week’s guests more than any other.In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas.Children can have a pretty different perspective on the world than we have, and it can be insightful to hear their perspective.
2021-06-1857 minSIMPLE brand With Matt LylesSteven Van Belleghem - Creating a Customer-centric ExperienceIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse!I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them.We’ll talk about their business, how it’s positioned, and what attributes they’ve defined that help it stand out. When they talk about how they’re differentiated and how they stand out, they’ll say things like:“Oh, we provide...
2021-06-1059 minSIMPLE brand With Matt LylesCarla Johnson - RE:Think InnovationIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation!I preach “Innovating to stay ahead” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation.People make innovation much harder than it has to be. They think innovation is confusing, complicated, intimidating, complex. They think you need a special degree or training to do innovation right. They think it’s something that only elite natural-born geniuses are capabl...
2021-06-011h 05SIMPLE brand With Matt LylesJoe Pulizzi - How to Use Content to Build Massive Audiences & a Successful BusinessIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc!In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where should you distribute it? One or two places or everywhere all at once? How can you make sur...
2021-05-2559 minSIMPLE brand With Matt LylesStephanie Stuckey - How to Revive a Dying BrandIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Stephanie Stuckey, CEO of Stuckey's Corporation. If you’re my age, or even older, you likely remember the roadside retail brand - Stuckey’s. At one time it was the main roadside convenience store chain along much of the U.S. highways. If you were on a family road trip, you knew that was the place where you could stop and get a consistent experience, lots of treats - including their famous pecan log, and lots of souvenirs to keep ev...
2021-05-1851 minSIMPLE brand With Matt LylesScott Miller - Marketing Mess to Brand SuccessIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Scott Miller about his latest book, Marketing Mess to Brand Success! If you’ve listened to the SIMPLE brand podcast enough then you know that most of the guests I bring on teach about marketing, leadership or other business functions and will tell you, “Here’s how I became successful. Here’s how you do it.” And those stories ARE great. And they ARE insightful.But rarely will you find someone who’s vulnerable enoug...
2021-05-1148 min2021-04-2850 min2021-04-2053 min2021-04-1446 minSIMPLE brand With Matt LylesGigi Butler - The Secret Ingredient: Recipes For Success In Business and LifeWhen you think about it, most every business started small. And they usually started with one person, two or three if they were lucky. And that business owner had to wear a number of hats. They had to figure out how to work on the business at the same time that they were working in the business. And that business owner has to learn a lot of lessons as that business grows. Lessons around providing the customer experience, lessons around leading their people, lessons around when and how to make impactful decisions.That’s why I’m...
2021-04-0742 minSIMPLE brand With Matt LylesNick Westergaard - Brand Now: How to Stand Out In a Crowded, Distracted WorldIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Nick Westergaard about his latest book, Brand Now: How to Stand Out In a Crowded, Distracted World!With the world evolving at a rapid pace, with the increase in digital media, it's harder than ever for businesses to be heard. If you think about how much you get overwhelmed by message clutter, your customers are getting overwhelmed just as much - maybe more. It’s getting increasingly difficult to stand out. So if you want to stand out...
2021-03-3058 min2021-03-2457 min2021-03-1648 minSIMPLE brand With Matt LylesMichael Brenner - Mean People Suck: How Empathy Leads to Bigger Profits & a Better Life
2021-03-1054 min2021-03-021h 022021-01-1333 min2021-01-0836 min2020-12-0848 minSIMPLE brand With Matt LylesScott Miller - Management Mess to Leadership SuccessIn this episode, Matt talks with Scott Miller, author of Management Mess to Leadership Success and host of FranklinCovey On Leadership With Scott Miller podcast.Most people who teach about leadership will tell you, “Here’s how I became successful. Here’s how you do it.” Rarely will you find someone who’s vulnerable enough to say, “Well - I made some mistakes. Do NOT do what I did.”And that’s why this week’s guest stands out among most other leadership thought leaders. It’s Scott Miller.Scott’s the Executive VP of Thought Leadersh...
2020-11-2446 minSIMPLE brand With Matt LylesRay Edwards - How to Write Copy That SellsIn this episode, Matt talks with Ray Edwards, author of How to Write Copy That Sells and host of The Ray Edwards Show.Ray is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts - The Ray Edwards Show. He’s worked with a number of Fortune 500 companies and some of the most powerful names in leadership and business like Tony Robbins, Michael Hyatt, Amy Porterfield and many more. But more than just a master copyright, Ray’s developed a simple messaging framework that will help you more effectively sheph...
2020-11-1731 minSIMPLE brand With Matt LylesDan Marks - Let Data Drive Your ApproachIn this episode, Matt talks with Dan Marks, EVP of Strategy and Marketing for Infusion.If we want to provide truly simple experiences to our customers, we have to answer a number of questions. And the most successful leaders know where to find the answers…in their data.Having a data-driven strategy is imperative to constantly provide the simple experiences that customers crave. But if having a data-driven strategy were that straightforward and simple, every business would be killing it today. The real challenge comes from analyzing, extracting and understanding the right insights from the da...
2020-11-1737 minSIMPLE brand With Matt LylesDavid Norrie - Turning On Your Greater PotentialIn this episode, Matt talks with David Norrie, author of Turned On: Tuning In, In a Tuned Out World.The best leaders are those who are able to be fully present with others, who are able to focus on the right things in their lives at the right times and not give in to distractions. Unfortunately, we’re living in a time when people are so busy and focused on what’s happening next that they’re missing out on what’s happening right now. People are lonelier than ever yet still surrounded by others.This wee...
2020-10-271h 07SIMPLE brand With Matt LylesMelanie Deziel - How to Generate Unlimited Content For Your BrandIn this episode, Matt talks with Melanie Deziel, author of The Content Fuel Framework.Business leaders, business owners, marketers, creators and anyone who communicates with an audience is under more pressure than ever to deliver unique content consistently. How do you brainstorm enough ideas and generate enough content to fill all those channels every day? Thankfully, Melanie's Content Fuel Framework helps. She shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking, "What should we post?"...
2020-10-1447 minSIMPLE brand With Matt LylesMargaret Molloy - How Brands Commit to SimplicityIn this episode, Matt talks with Margaret Molloy, Global CMO of Siegel+Gale and host of the How CMOs Commit With Margaret Molloy podcast.Whether you lead a B2C, B2B, or small business, your customers demand that you make it easy for them to engage with you. And they don't expect you to just be easier than your direct competitors. They expect you to be as easy as their favorite brand experience. That only happens when you put simplicity at the focus of every customer interaction. Matt and Margaret discuss how leaders can commit to...
2020-10-0652 min
With Gratitude, MattFinding Purpose and Serving Others Through Faith, Family and Work, with Dick LylesIn 2004, Dick Lyles lapsed in a coma and his last rites were administered. But it wasn’t his time and while surrounded in prayer, a miraculous recovery followed. The event inspired a more purposeful mission and gratefulness with this 2nd chance. Listen in as Dick shares his journey from the Naval Academy to Vietnam to CEO of Origin Entertainment. Along the way, he authored 9 books including, Answer Your Call, about discerning your purpose and he most recently produced the feature film, Fatima, which hit theaters and On Demand August 28th.
2020-10-0534 minSIMPLE brand With Matt LylesGrant Baldwin - Establish Your Authority as a Professional SpeakerIn this episode, Matt talks with Grant Baldwin, author of The Successful Speaker, founder of The Speaker Lab and host of The Speaker Lab podcast. One of the best ways for business leaders to grow their personal brand and their business' brand is through speaking engagements. But how do you start? How do you find those engagements? What topics should you focus on? How do you create not only a great presentation, but also a great experience for the audience AND the event staff? Grant helps you understand that and much more in this episode.
2020-09-0846 minSIMPLE brand With Matt LylesHonoree Corder - You Must Write a BookIn this episode, Matt talks with Honoree Corder, author of 50 books including You Must Write a Book and the co-creator of the Miracle Morning book series.One of the best ways for business leaders to grow their personal brand and their business' brand is to write a book. So why do so few actually do it? Most simply don't think it's feasible. Honoree helps us understand just how feasible it is and why you MUST write your book. Even beyond just the writing of the book, she helps us understand what goes into creating a professionally edited a...
2020-09-0152 minSIMPLE brand With Matt LylesKevin Brewer - How LEO Events Are Weathering The Storm In The Events IndustryIn this episode, Matt talks with Kevin Brewer, one of the principals with LEO Events.During the global pandemic environment, a number of industries are hit hard and facing major challenges. The events industry is one of those hit. As one of the major players in the industry, LEO Events is taking action to weather the storm and helping their clients navigate how to engage their audiences. And they're even focusing beyond themselves and supporting and engaging with events agencies, vendors and freelancers within LEO Events' ecosystem. Even if your business isn't in the events i...
2020-08-2744 minSIMPLE brand With Matt LylesDee Ann Turner - Bet On TalentIn this episode, Matt talks with Dee Ann Turner, author of Bet On Talent and the former head of Culture for Chick-fil-A.In 2020, culture is no longer a "nice to have" for maintaining a strong brand. In this episode, Matt and Dee Ann discuss lessons from her book, Bet On Talent, and how Chick-fil-A created a remarkable company culture.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the...
2020-08-1940 minSIMPLE brand With Matt LylesAndrew Davis - The Loyalty Loop and Marketing MomentumIn this episode, Matt talks with Andrew Davis, author of Brandscaping. Very few marketers and business leaders focus on the sum total of the full experience they deliver to customers. Instead they focus on a few key pieces of the experience, or they focus on recreating the same performance of their last big content piece. Matt and Andrew discuss how that approach is wrong and how business leaders can focus on their Loyalty Loop and Marketing Momentum to deliver an overall outstanding experience.Oh, also, Andrew shares the biggest business lesson he learned early in...
2020-08-1253 minSIMPLE brand With Matt LylesStacey Hanke - Become a More Influential LeaderIn this episode, Matt talks with Stacey Hanke, author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday®.Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. Stacey shares methods for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression.We hop...
2020-07-2244 minSIMPLE brand With Matt LylesZach Gemignani - Simplify Analytics With Data VisualizationIn this episode, Matt talks with Zach Gemignani, founder and CEO of Juice Analytics. Not enough business leaders understand the amount of time, financial resources and human resources that are wasted in analysis due to their analysts not having access to tools that simplify the reporting process AND simplify the data storytelling. The result ends up being reports or presentations that are crowded with detailed tables that the audience can't understand. It makes it difficult for leaders to know what decisions or actions to take based on the data.Luckily, there are companies like Juice A...
2020-07-0750 minSIMPLE brand With Matt LylesRoger Dooley - Remove the Friction From Your Customer ExperienceIn this episode, Matt talks with Roger Dooley, author of FRICTION: The Untapped Force That Can Be Your Most Powerful Advantage , and host of the Brainfluence podcast.We're quick to recognize and point out when we receive a frustrating experiences from others. That frustrating experience is "friction." But do we ever stop to recognize if our own customers are experiencing friction? Roger Dooley helps us understand what friction is and how to remove it from our customers' experience. We hope you enjoy this episode, and we're excited for you to hear the next ones. We've g...
2020-06-301h 10SIMPLE brand With Matt LylesHeather Heuman - Simplify Your Social Media Marketing With the SOCIAL FrameworkIn this episode, Matt talks with Heather Heuman, author of The Golden Rules of Social Media Marketing, and host of the Business, Jesus and Sweet Tea podcast.We all know social media's something we SHOULD do. But how do we make time for it? How do we know we're posting the right content? How should we find and engage with our audience? Heather Heuman helps simplify all of that with her SOCIAL Framework.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews...
2020-06-171h 02SIMPLE brand With Matt LylesDavid Burkus - Inspire And Align Your Employees to Pick A FightIn this episode, Matt talks with David Burkus, author of Pick A Fight: How Great Teams Find a Purpose Worth Rallying Around. Want to know how the best, most successful teams are motivated? They're motivated by rallying together to pick a fight. People don’t want to join a company - they want to join a crusade. Learn how you can pick the right fight in your business and have team members rally with you.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great gu...
2020-06-1651 minSIMPLE brand With Matt LylesWelcome to the SIMPLE brand podcast!#1 Welcome to inaugural episode of SIMPLE brand with Matt Lyles!In this first episode, Matt explains why simplicity needs to be your business' focus that will help you brand out from the crowd. And he shares his SIMPLE Playbook - six behaviors that you, and your team members, can instill to create simple experiences.We hope you enjoy our first episode and are excited for you to hear the next ones. We'll have great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit...
2020-06-1625 min
Conversations with ChamomileEp. 11u - (unedited) Parenting with Autism and Video Game Philosophy with Matt EnglishUNEDITED VERSION
Click this version if you want a lot more humorous banter.
In this episode, I sit down with an old friend, Matt English, at his home in Winston-Salem, North Carolina. We talk about his experience raising a child with nonverbal autism and how video games have shaped our lives.
Mentioned in this podcast is the work of Jean Varnier:
https://www.youtube.com/watch?v=OInnXGvC2q0
Prelude No. 2 by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licens...
2018-08-241h 47Conversations with ChamomileEp. 11 - Parenting with Autism and Video Game Philosophy with Matt EnglishIn this episode, I sit down with an old friend, Matt English, at his home in Winston-Salem, North Carolina. We talk about his experience raising a child with nonverbal autism and how video games have shaped our lives.
Mentioned in this podcast is the work of Jean Varnier:
https://www.youtube.com/watch?v=OInnXGvC2q0
Prelude No. 2 by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Source: http://chriszabriskie.com/preludes/
Artist: http://chriszabriskie.com/
2018-08-241h 40