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Newsletter OperatorHow To Build Your Email List with $20 Per DayMatt discusses how to grow and monetize a newsletter on just $20 a day. He shares how to use Meta ads for lead generation, structure campaigns that convert, and the importance of testing creative. Matt also dives into smart monetization tactics—like paid recommendations—to cover ad spend and start earning fast.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com2025-05-0812 minNewsletter OperatorThe "Owned Audience" FunnelMatt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & T...2025-04-2337 minNewsletter OperatorUPDATEJoin the free live training here: newsletter.trainingThis episode is an update on the status of this podcast, our content, and what's happening next. ---Other links:- Subscribe to the YouTube channel.- Join my free newsletter. - Ask a question. 2025-04-0102 minNewsletter OperatorJon Morrow - How To Make $10M+ With CoursesJon Morrow is the founder of Smarter Blogger, one of the world's largest sites for writing and blogging. He's created 7 different courses with 7 figures in sales each.Episode Topics & Timestamps00:00 Finding Your Niche 04:03 Jon's story10:00 Building a Business from Scratch14:53 Strategies for Launching and Growing Your Brand20:03 Effective Email Marketing Techniques23:04 The Journey of Course Creation25:35 Framework for Information Products27:58 Structuring Coaching Programs30:08 Optimizing Course Structure for Success34:20 Evaluating Course Effectiveness with Scorecards37:10 Building Credibility and Trust41:39 Navigating Ethical Marketing Practices2025-03-1858 minNewsletter Operator$100k+ Per Month From An ART Newsletter, How To Make Money With Surveys, An Amazing 9-Word Email That Revives Dead Leads, and MoreSave your seat at the event: newslettermarketingsummit.comEpisode Description:Matt and Ryan discuss strategies for building successful newsletters and email marketing. They also share the importance of surveys for data, segmentation for targeted messaging, niche expert newsletters, the 9-word email strategy, and repurposing valuable content.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @r...2025-02-2132 minNewsletter OperatorWhy Billions In Revenue Just Shifted To NewslettersCheck out Ezoic: ezoic.comSave your seat at Newsletter Marketing Summit: newslettermarketingsummit.comTyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers. Episode Topics & Timestamps00:00 Understanding the Shift in Ad Revenue12:09 The Evolution of Targeting: From Contextual to First-Party Data20:40 The Value o...2025-02-1959 minNewsletter OperatorHe Sold His Newsletter To Barstool, Then Bought It BackTyler Morin is the founder of The Water Coolest, a newsletter that offers irreverent takes on business and finance news. He shares insights on audience growth, monetization, Barstool Sports’ acquisition, reclaiming his newsletter, and the future of ad-driven and B2B content.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2025-02-1747 minNewsletter OperatorHow Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios AcquisitionThis episode is sponsored by Playbookz: Playbookz.coTed co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money—a local and personal finance newsletter.Want more content like this?Join our free newsletter for growth and monetization tactics: https://www.newsletteroperator.com/subscribe2025-02-131h 04Newsletter OperatorThe "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo SportsSave your seat at our event: newslettermarketingsummit.comKendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports. He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Matt's agency GrowLetter2025-02-071h 00Newsletter OperatorSponsorship Sales Masterclass (With Justin Moore)Get Justin's new book: SponsorMagnet.comJustin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand PartnershipsWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Matt's agency GrowLetterEpisode Topics & Timestamps00:00 The Importance of Custom Pricing for Creators09:16 Creating a Comprehensive Sponsorship Strategy27:05 Attracting Brands: The STP Framework28:32 Navigating the Complexities...2025-01-2258 minNewsletter OperatorHow To Grow Your Email List With Paid Ads (The Right Way)Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to A...2025-01-2050 minNewsletter OperatorTrends We're Buying and Selling In 2025Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2025-01-1654 minNewsletter OperatorANNOUNCEMENTHere are the links:- Join Write, Grow Sell here >>- Register for the free live training here >>2025-01-0603 minNewsletter OperatorThe Newsletter Industry In 2024 and What's NextMatt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2024-12-2050 minNewsletter OperatorHow To Build a LinkedIn Audience From ScratchTommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The Importance of Clear Value Pr...2024-12-1347 minNewsletter OperatorHow Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social FollowingJason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps2024-12-0653 minNewsletter OperatorANNOUNCEMENTGet super-early bird pricing and an extra $100 off Newsletter Marketing Summit:NewsletterMarketingSummit.comUse code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST.In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.Speakers include: Alex LeibermanSam ParrJames AltucherBrian MorrisseyJenny RothenbergRyan HashemiYossi J LeviChenell BasilioRyan Heafy Brad WolvertonTim HuelskampJay ClouseNeville MedhoraMatt McGarryAnd many moreGot questions about the event? Want to learn about sponsorship options? Contact: ahrif@growletter.co2024-11-2624 minNewsletter OperatorRoslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and MoreRoslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.Want more content like this?Join Newsletter Operator for more...2024-11-1554 minNewsletter OperatorKaty Huff: Lessons From $15M+ of Sponsorship SalesKaty Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00Introduction to Mad Rev and Sales Background2024-11-1338 minNewsletter OperatorHow To Sell Newsletter SponsorshipsApply for GrowLetter to sell your ads here >>Episode Description:Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency...2024-11-0136 minNewsletter Operator3 Newsletter Ideas You Can Start This WeekendMatt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to Newsletter Ideas02:56 Global Talent and Remote Job Opportunities05:47 Building a...2024-10-0426 minNewsletter OperatorHe Built a $700k Newsletter In 14 MonthsTry Sponsy for free: https://getsponsy.com/MattAlex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind W...2024-09-2147 minNewsletter OperatorWebinar Tactics, Course Marketing, Local Newsletter Growth, How to Write With AI, and MoreJoin Write, Grow, Sell: WriteGrowSell.comSummaryIn this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.Chapters00:00 Introduction...2024-09-1644 minNewsletter OperatorMatt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and MoreMatt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction and Upcoming Meetup02:00 Email Deliverability and Cold Email Strategies...2024-09-0341 minNewsletter OperatorInfluencers Starting Newsletters, How To Use Your Newsletter For SEO, and MoreMatt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters.Chapters00:00 Introduction and Discussion 06:21 Discussion about Books and Content Consumption19:19 SEO-Minded Strategies for Newsletter Success27:27 Partnering with Influencers to Start Profitable Newsletters37:06 The Value of Newsletters and Prioritizing EducationWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work wi...2024-08-0942 minNewsletter OperatorNegative CAC: How Media Companies and Creators Can Make BillionsMatt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.Timestamps 00:00 Introduction and Plans for the Podcast02:53 Building a Media Company and Selling Something Else18:14 Example: Freight Waves and Sonar24:47 Example: ClickFunnels33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments2024-07-2649 minNewsletter OperatorCharlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and MoreCharlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduced through podcast, impactful book, recession-proof advice.2024-06-2853 minNewsletter OperatorHow To Write Newsletters That SELLMatt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many moreWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & T...2024-06-0744 minNewsletter OperatorThe Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and moreMatt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 B2B newsletters are confident moneymaking plays.2024-05-2453 minNewsletter OperatorBrad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and MoreBrad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.Follow Brad on Twitter: https://twitter.com/bradwolvertonWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Proud t...2024-04-2656 minNewsletter OperatorJohn Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From NewslettersJohn Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtsonWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Financial industry's pre-digital growth and tr...2024-04-1957 min
Find A Way with Matt Lavinder2. Leaving Corporate Careers to Pursue Real Estate BusinessAbout the Guests:Ryan Lentz and Katy Lentz, a remarkable duo with an inspiring story, are individuals with a background in the corporate sphere who have transitioned into entrepreneurship. Ryan, previously immersed in the real estate domain, brings experience from a manufacturing background and a rich history in team sports. Katy, with a degree in chemical engineering, has an impressive portfolio that includes working as a process engineer for a consulting firm, focusing on projects such as drug and pharmaceutical manufacturing and bourbon distillation facilities. Together they have ventured into starting a new business, leveraging their process-oriented...2024-04-171h 02Newsletter OperatorThe State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins-> Learn more about Newsletter Operator All Access here.-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this EpisodeRyan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.Episode Topics & Timestamps00:00 Matt McGarry discusses newsletter advertising trends in 2024.04:31 Summary: Discussion on sponsors tracking and email advertising.06:52 Newsletter advertising remains consistent with 10...2024-04-1251 minNewsletter OperatorWe're Building a Newsletter In Public!Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Building newsletter in public, early stages revealed.05:20 Premium subscription l...2024-04-0544 minNewsletter OperatorHow My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and MoreMatt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilotGet a $25 ad credit when you spend $100 or more.--Sponsy streamlines sponsorship operations and reporting so you can save time and keep sponsors happy. Try Sponsy for free or book a demo here. --Want more co...2024-03-2944 minNewsletter OperatorAnik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and MoreAnik Singal is an entrepreneur, author, and expert in scaling education businesses.Check out Anik's books and podcasts here: AnikSingal.comWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Timestamps 00:00 Choose digital product and sales method carefully.06:50 Leverage small audiences for higher pr...2024-03-2257 minNewsletter OperatorEric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and MoreEric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiuWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on TwitterEpisode Topics & Timestamps00:00 Early podcasting suc...2024-03-1551 minNewsletter OperatorMatt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter SubscribersMatt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSDWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Abo...2024-03-0850 minNewsletter Operator5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and MoreMatt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps00:00 Newsletter targeting Fortune 500 executives for news.04:34 Create hyper relevant content for niche market.06:57 High CPMs for well-defined executive audience.12:53 Research-intensive content, provide templates, charge for value.16:14 Curated finance memes drive engagement on Instagram.19:19 Charter newsletter uses visuals and witty copy.22:42 AI writing tool boosts creativity for writers.23:34 Weekly summary of design and pricing trends.27:23 Newsletter format: short, snippets, automate...2024-03-0150 minNewsletter OperatorHow Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and MoreAdam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps00:00 How WorkWeek started05:04 Audience indicators and your ideal customer profile (ICP)07:32 Slow, strategic growth trumps rushing into big projects.10:19 Different business growth approaches have varying scalability and repeatability. Lifestyle businesses may benefit from an agency model, but for larger, scalable ventures, ongoing growth and compounding the business are crucial.14:40 Approach to product d...2024-02-2352 minNewsletter OperatorHow To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based CoursesMatt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps00:00 Aligning monetization strategies enables sustainable and scalable growth.06:21 Creating post subscription funnel to boost sales.09:03 Curate and repurpose newsletter content for subscribers.11:22 Identify problems, consumer needs, and create products.16:26 Promoting course through webinars and email marketing.18:50 Live course allows immediate Q&A interaction.22:31 Testing successful outreach to high-ticket service businesses.25:24 Share audience poll in outbound strategy for...2024-02-1629 minNewsletter OperatorHow Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and MoreWouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps(13:20) Cornerstone Resources for Marketing and Copywriting(13:40) Importance of Authority in Newsletter Niche(14:00) Creating a Personal Toolkit for Sales Success(32:40) Automating the Sales Cycle with Databases(32:52) Identifying the Right Contacts for Sponsorship Outreach(40:40) Incentivizing Audiences with Surveys(41:00) The Pillars of Effective Marketing and Sales Messages(41:20) How to Follow Wo...2024-02-0943 minNewsletter OperatorTim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and MoreTim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps(00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy professionals desiring a comprehensive yet unbiased news source. (01:49) 1440's foundation story, starting from frustration with existing news media, testing minimum viable product concepts, and the emphasis on high open rates and organic growth as evidence of product-market fit.(04:33) 1440’s Audience & Demographics2024-02-0253 minNewsletter OperatorBrett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and MoreMatt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.Episode topics & Timestamps(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch (02:25) the rapid growth of BulletPitch and the audience size (05:25) how BulletPitch measures audience engagement through polls and investor introductions (08:49) the ratio of growth from Twitter ads, organic sharing, referrals, and word of mouth (12:18) Discussion on the strategy of Twitter ads and...2024-01-2648 minNewsletter OperatorJustin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and MoreJustin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps(00:40) Justin’s journey and experience with sponsorships, introduction and background (03:00) overview of the media side of the business(09:00) Growth sources and strategies for building an audience for the newsletter.(16:00) Monetization strategies, including sponsorships, courses, and coaching.(25:00) Transitioning to evergreen course offerings and the impact on revenue....2024-01-2349 minNewsletter OperatorHow Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and MoreIn this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.Episode topics & Timestamps(1:22) Selling memberships and courses as monetization strategies and success stories of membership models(02:12) Insights on growth for Trend.co and using free newsletter lists to convert into memberships/courses(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of su...2023-12-2034 minNewsletter OperatorMatt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and MoreEpisode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking revenue streams, and the need for valuable content.Key Topics Covered:Importance of Building, Growing, and Monetizing Newsletters: The podcast focuses on t...2023-11-2431 minNewsletter OperatorAre We In a Newsletter Bubble?Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetization, particularly the shift from CPM-based pricing to a cost-per-click model. They emphasize the importance of building an engaged and valuable audience and explore the potential for acquiring newsletters as a growth strategy. Episode key topics and ti...2023-11-2031 minNewsletter OperatorJohn Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and MoreIn this episode of the Newsletter Operator Podcast, Jon Elder, the founder of Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The newsletter focuses on the niche community of Amazon sellers and has seen rapid growth to over 15,000 subscribers.Key Topics Covered:Background and Entrepreneurial Journey: Jon Elder shares his transition from the commercial construction industry to creating a consultancy for Amaz...2023-11-1743 minNewsletter OperatorHow Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and MoreKieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business. Follow Kieran Drew on Twitter and LinkedIn.Join Kieran's free newsletter "Digital Freedom" here. ---Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-11-1049 min
Creator ScienceHow To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and moreEPISODE DESCRIPTIONFor this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today.We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more.2023-10-3154 minNewsletter OperatorJay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and MoreJay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. 2023-10-2446 minNewsletter OperatorMichael Houck - Growing a Newsletter For Founders To 80,000+ Subscribers In 10 Months, How To Boost Your Social Growth With Engagement, How To Monetize a Newsletter From Day 1, and MoreOver 80,000 founders read Houck's Newsletter to learn how to build, grow, and raise capital for their startups.Follow Michael Houck on Twitter and LinkedIn. Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-10-1344 minNewsletter OperatorEmanuel Cinca - How To Build a $1.5M Newsletter, Lessons From Buying a Newsletter, His #1 Growth Source, How To Get Sponsors Results, How To Clean Your Email List, and MoreEmanuel Cinca is the founder of StackedMarketer, a marketing newsletter with over 50,000 subscribers. Follow Emanuel on Twitter: @emanuelcinca Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-08-251h 05Newsletter OperatorRyan Sneddon - How To Build a 6-Figure Local Newsletter Business and Become The Most Popular Person In Your Town, Advice on Starting a Newsletter From Scratch, and How To Grow With a Referral ProgramRyan Sneddon is the founder of Naptown Scoop, a local newsletter covering Annapolis, Maryland.Follow Ryan Sneddon on Twitter: @lifeof_scoopJoin the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-08-1849 minNewsletter OperatorEthan Brooks - Behind-The-Scenes Look At Creating Content and Community For The Hustle, Trends, and HamptonEthan Brooks leads community and content for Hampton and was previously a senior writer at The Hustle and Trends.coFollow Ethan on Twitter: @damn_ethanJoin the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-08-1146 minNewsletter OperatorMarketing Max - How He Grew To 60k+ Subscribers, Twitter Growth Hacks, How To Grow With AdsMarketing Max is the founder of GrowthDaily, a marketing newsletter read by over 60,000 founders, CEOs, and marketers. Follow Max on Twitter @MarketingMaxJoin the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-08-0447 minNewsletter OperatorChenell Basilio - How To Get Your First 10k Subscribers, Find Content-Market Fit, Learnings From Top CreatorsChenell Basilio is the founder of Growth In Reverse. Each week she reverse engineers how top creators get to 50k+ subscribers, so you can replicate their growth.Join the Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.2023-07-2139 min
First Class Founders: Creators | Solopreneurs | Personal HoldCoHow To Turn Your Side Hustle Into a Million Dollar Business as a CreatorE25: Do you currently have a side-hustle that you enjoy building? Or, do you WISH you had a side hustle? How do you make your first million dollars from it? I'm going to tell you exactly that - how to make your first million dollars from your side-hustle.On this episode, we'll cover how to CHOOSE a suitable side-hustle, how to BUILD your side-hustle, and finally, how to MONETIZE your side-hustle.***TOPICS:What is a Side Hustle? (2:11)Your Unique Life Experiences Are a Goldmine For Information (3:42)What...2023-04-0526 min