Shows
This Week in AndersonThis week in Anderson Podcast #26 Matt Mullenax November 12th, 2020This week in Anderson Podcast #26 we talk with former football and track star at Anderson HS and a member of the HOF and successful owner of Huron skin products Matt Mullenax2025-01-2425 min
LE BLUES CAFECAFE LUNGO - JANVIER 2025đ§ CafĂ© Lungo est une sĂ©quence variĂ©e de 40mn avec une poignĂ©e de titres choisis par les animateurs du Blues CafĂ©Pas de blabla, juste de la musique, Ă Ă©couter non stop...Playlist #1Wild Billy Chedish : Step Out : Extrait de lâalbum « Step Out » 2024Oscillant entre plusieurs formations, ce chanteur guitariste britannique, se dĂ©finissant comme un poĂšte nuisible, a rĂ©uni Ă la fois des titres de ses EP et inĂ©dits sur un album assez garage bluesDet blev handgemaÌng : The Coo...2025-01-1539 min
BrandBusters CPG and eCommerce PodcastBrandBusters Ep. 18: Matt Mullenax, Co-Founder & CEO of HuronIn Episode 18, James and Sean sit down with Matt Mullenax, Co-Founder & CEO of Huron, a fast-growing menâs care brand offering products with high-quality ingredients and captivating scents.
We cover:-Mattâs career path, from investment banking to Bonobos, and how his journey led him to launch Huron
-The challenges of launching a DTC (direct-to-consumer) menâs personal care brand
-The importance of customer-first thinking and how Huron emphasizes consumer feedback in product development
-The impact of scent on the menâs care market and why itâs a k...2024-10-0938 min
Panhandle News Network - WEPM/WCSTPanhandle Live! 9-27-24
 Elaine Bartoldson (EPTA) and Matt Mullenax Hagerstown/Eastern Panhandle Planning Organization Â
Dr. Mark Madison from the National Conservation Training Center
Berkeley/Jefferson County Master Gardeners Melanie Files and Rick Lowman
Will Astle WVEP Weather2024-09-2743 min
Jason Khalipa Podcast080: Becoming A Dad And Building A Business With Matt MullenaxJason and Gabe sit down with Matt Mullenax for todayâs episode of the Jason Khalipa Podcast: - Don't start your marathon too hot!- A marathon is a 20-mile warmup for a 10k race.- Guerrilla marketing at the NYC Marathon- Having kids makes you more efficient- The importance of being polite (and youth sports)- You can only control "how" you show up and "when" you show up- Launching Huron and how the business has evolved- The parallels between starting a company and a family- Navigating Covid as a business owner - Irrational optimism and why it wo...2024-09-191h 04Panhandle News Network - WEPM/WCSTPanhandle Live! 7-23-24
Hagerstown/Eastern Panhandle Metropolitan Planning Organizationâs Matt Mullenax Â
 Paul Johanson
Youth Fair's Beth Pancione and Reese Barrett
2024-07-2344 minPanhandle News Network - WEPM/WCSTPanhandle Live! 6-21-24
 Eastern Panhandle Transit Authority Director Elaine Bartoldson and Hagerstown Eastern Panhandle Metropolitan Planning Organizationâs Matt MullenaxÂ
2020 Miss America Camille Schrier
West Virginia Eastern Panhandle Weatherâs Will Astle
2024-06-2144 min
Bad Movies Rule!Teenage Mutant Ninja Turtles II: The Secret of the Ooze (1991)Teenage Mutant Ninja Turtles 2: Secret of the Ooze has been blasted by critics, and while it was beloved by children back in the 90s, what do those kids think now? Michelangelo, Leonardo, Raphael, and Donatello take on the Shredder (or spoiler alert: they don't) and try to save New York one more time, while also learning where they came from! Let's imagine a Ninja Turtle movie where they never use their weapons, but are sticklers for observing the traditional pre-fight donut. Bad Movies Rule is a movie podcast about the movies you love even if no one...2024-01-052h 06
Bad Movies Rule!Predator (1987) - Good Movies Rule! #1This is a special preview of the first episode of our Patreon-exclusive show, Good Movies Rule that originally aired on June 1st, 2023. Enjoy this free episode, and please consider joining Patreon for a new episode every month! We've already covered Jurassic Park, Jaws, Spaceballs, Ferris Bueller, The Nice Guys, Reservoir Dogs, and They Live! Join at the link below. You can support Bad Movies Rule on Patreon here.You can join our community on Facebook and TikTok.Leave us a voicemail for us to play on mailbag episodes: 262-757-85672024-01-011h 52
Bad Movies Rule!Delta Force 2: The Columbian Connection (1990)Clint, Mel, James, and Bob are back with Chuck Norris as he face-kicks his way through South America taking on the cartel. Billy Drago plays the perfect early 90s slimeball cocaine mogul as he sends his endless supply of henchmen to take on Chuck before he seizes his mountains of coke. The movie is a complete departure from Delta Force 1 which tried to say something important, it failed, but at least it tried. What do you think of Delta Force 2? Let us know in the comment section below. Bad Movies Rule is a movie podcast about the...2023-12-291h 58
Bad Movies Rule!Mailbag #37 - Batman Called InIt's the day after Christmas, but here we got a chance to open some gifts sent into the studio, as well as take more of your emails and voicemails. Suggestions are in like Moonfire and Hank & Mike, as well as someone who sounds like they are reviewing Santa With Muscles at gunpoint. Batman listened to our Terminator Salvation episode, and he's not happy about it. Bad Movies Rule is a movie podcast about the movies you love even if no one else does.You can support Bad Movies Rule on Patreon here.You...2023-12-2658 min
Bad Movies Rule!Tremors 3: Back to Perfection (2001)Stephanie, Joe, and the Mayor are back in Perfection alongside Burt Gummer as he continues to have the worst luck ever. No matter how many killer dirtworms (aka Graboids) he takes out, they seem to follow him all over the world. This time, back in his hometown, will he be able to stop them for good? Given that there are 7 Tremor's movies, I'm guessing no. At least we can have fun roasting all of this ridiculousness along the way. Bad Movies Rule is a movie podcast about the movies you love even if no one else does.2023-12-221h 45
Bad Movies Rule!Reindeer Games (2000)What if Ben Affleck amid "misses" Forces of Nature and Bounce, made a heist movie that had plot twists on top of its plot twists, featuring an unhinged Gary Sinise and a young (crazy) Charlize Theron? A recipe for success you might think, but Reindeer Games got blasted by critics, and audiences and it bombed financially. Where did it go wrong? It had a great writer and an all-time director John Frankenheimer. Is it time to re-assess Reindeer Games or does it deserve its spot in the garbage heap of 90's cinema? Bad Movies Rule is a...2023-12-152h 10
Bad Movies Rule!Mailbag #36 - A Child Shall Lead UsWe hit the phone lines and the emails again, for the third straight week as we try and catch up to all of our messages! Listeners freaking out that Bob has kids, another one defends Ernest and Clint thinks he's a plant, and a long-time listener finally hits us up on the mailbag!!Bad Movies Rule is a movie podcast about the movies you love even if no one else does.You can support Bad Movies Rule on Patreon here.You can join our community on Facebook and TikTok.Leave us...2023-12-1150 min
Bad Movies Rule!Santa With Muscles (1996)Imagine the pitch meeting - "It's Santa Claus, right, but this one has muscles!" PRINT THE MONEY! Now, the rest of us are left to pick up the pieces of Hulk Hogan's Santa With Muscles (1996). Previous Hulk Hogan movies had him playing different versions of himself, and here he attempts to act and play a different character. It goes about as well as you'd expect. Many questions will be answered - how did Mila Kunis bury this performance? How can a lawn ornament bench press 300 pounds? Why is Ed Leslie playing an Asian? We'll pull it all apart, and...2023-12-081h 47Panhandle News Network - WEPM/WCSTPanhandle Live! 12-6-23
Executive Director, Habitat for Humanity of the Eastern Panhandle Robin Kees
WV Secretary of State Mac Warner
Senator Mike Stuart
 Matt Mullenax Hagerstown âEastern Panhandle Planning Organization
2023-12-0644 min
Bad Movies Rule!Mailbag #35 - Phone a Friend!Bad Movies Rule is a movie podcast about the movies you love even if no one else does.You can support Bad Movies Rule on Patreon here.You can join our community on Facebook and TikTok.Leave us a voicemail for us to play on mailbag episodes: 262-757-8567You can email the show any movie-related questions for our mailbag episodes here. Thank you to all of these awesome Patreon backers! - Corey Bauch, Craig Soto II, Graham Douglas, Jack Deen, James Pulley, James Stanley, Jason Smith, Joshua T...2023-12-0553 min
Bad Movies Rule!The One (2001)Not too many movies out there featuring Jet Li in dreadlocks, but this is where we find ourselves. Even though The One (2001) is rated very low by critics, some swear this is an awesome movie.  The movie made us laugh, we're just not sure it was supposed to. It also features one of the best Jet Li fights we've ever seen. We go scene by scene and answer the important questions - how did Jet Li get with Carla Gugino? Why is the only thing different in each parallel universe his hairdo? Why does Jason Statham have hair, and wh...2023-12-011h 49Panhandle News Network - WEPM/WCSTPanhandle Live! 11-15-23
Jefferson County Commissioner Jennifer Krouse
Jill Upson, Executive Director Herbert Henderson Office of Minority Affairs & West Virginia Women's Commission
Berkeley County Teacher of the Year Rebecha Catlett
 MATT MULLENAX FROM THE Hagerstown/Eastern Panhandle Metropolitan Planning Organization
2023-11-1546 min
The Turning Pro Podcast#006: Matt Mullenax - 3 AM Wake Up Calls and Unlocking Growth Through DisciplineMatt Mullenax is the Co-Founder and CEO of Huron, a New York-based consumer brand built on the premise of making great menâs personal care products. The startup aims to help guys help themselves by providing grooming essentials that actually get the job done.In this episode, we cover Mattâs daily fitness regimen and early morning routine, his âturning proâ moment of launching Huron to the public, and the outsized value of investing in the right relationships with other founders.2023-10-201h 02
Driving Performance Season 2Ep 10: Huron x MaudeCrushing taboos, killing it on Amazon, and creating products that form rituals. These are just some of the topics that we discuss with Matt Mullenax of Huron, a cutting-edge men's grooming and body care company, and Ăva Goicochea of Maude, a revolutionary brand redefining sexual wellness.Join us on this episode of Driving Performance where we explore how Matt and Ăva are redefining the wellness category and self-care rituals with products that empower people. 2023-08-221h 06
The Bottom Line: Ecommerce Tactics for Profitable GrowthMatt Mullenax: How we leverage influencer at HuronBrought to you by:
MightyScout:
Supercharge your agency with the
fastest solution for Instagram & TikTok Influencer Tracking, Analytics
& Reporting. Get more valuable work done for your clients without hiring
more staff.
https://mightyscout.com/
And
Social Snowball:
Frictionless affiliate
programs for your customers & creators.
https://socialsnowball.io/
This week Matt Mullenax from Huron joins us as we dive into the world of business, entrepreneurship, and the strategies behind successful brands. In this episode, titled we have a fascinating conversation with a...2023-08-0233 min
Go-to-Millions[Virtual Event] Million Dollar Ideas - The Story of Huron with Co-founder and CEO, Matt MullenaxPlease meet my friend, Matt (heâs co-founder and CEO of our beloved Huron). Thereâs no better menâs body wash on the market, just ask my husband. Hear the WHY behind Huron, million-dollar ideas from Matt, and the power of conveying scent - DIGITALLY. Worth a listen.Terrible mobile apps suck. And if you think so, then so do your customers. Want to know how to create a seamless app and premium mobile experience? Visit Tapcart. Turn your Shopify store into the perfect mobile app inside 2 weeks by visiting  tapcart.com/millions today and get o...2023-03-1429 min
Whale Informed by Triple WhaleCompetitive Advantages and Co-Founder Compatibility w/ Matt Mullenax & Aaron SpivakSave your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this special episode of "You're Not Your Roas", we have a live recording at "THE WHALIES" event with two amazing guests, Matt Mullenax of Huron and Aaron Spivak of Hush. These successful entrepreneurs share their insights and experiences in the personal care industry, co-founder search, competitive advantages, and product differentiation.Matt shares his journey into the personal care industry and how Huron...2023-02-1539 min
The Walk-On Mentalityâą Podcast with Jackson MitchellEpisode 33: "Don't Pick Fair Fights" with Matt Mullenax, Co-Founder and CEO of HuronThe Walk-On Mentality is all about betting on yourself, and finding a way to make things happen against the odds. On this week's episode we have the pleasure of sitting down with the Co-Founder and CEO of Huron, Matt Mullenax. Knowing that his chances of playing in the NFL were slim, Matt put a massive emphasis on getting the most that he could out of the classroom. This lead him to earning a degree from Brown and a job on Wall Street after school. At that stage, the journey had only just begun. From learning how to play a...2023-01-0453 min
Ecommerce Building BlocksEp. 33 Using a Little to Do A Lot: Capital Efficiency with Matt Mullenax from HuronMatt Mullenax founded Huron because he saw a void in the menâs grooming industry and tested this hypothesis by launching a dummy brand before pouring all of his capital into developing real inventory. He and Jason run through how this testing worked, and dive into the topic of capital efficiency - a solid business concept in the age of rampant branding.
In this episode of Ecommerce Building Blocks, Jason invites Matt Mullenax to outline his business mindset in a variety of ways: what it means to truly be a leader and to grow a team, how Ma...2022-08-3126 min
Ecom AlphasEp 33: How To Find An Incredible Business Partner & Why Experience Is Golden - Growing HuronImagine starting your first business and partnering with someone who has 20 years in that exact industry?That's exactly in this tale of 2 Matts. Matt Mullenax met Matt Teri.3 years in they've been building an extremely strong foundation and have big future plans.Here's what we covered:The tale of the street name and why named the brand after itWhat he learned from previous experiencesHow Matt met MattWhat to look for in a great business partnerWorking remote VS in officeWhat metrics Matt looks atMarketing post IOS 14Huron's next 3 hiresBagels and banterBuilding culture2022-08-0832 min
Funders & Founders4. Matt Mullenax, Huron - Brand BuildingToday's guest is Matt Mullenax, Co-Founder and CEO at Huron, a direct-to-consumer men's care startup. In a category that can be unfamiliar and uncomfortable to talk about, Matt's built a remarkable brand. By marrying award-winning products with a deeply personal brand that both invites in customers as creative partners and wears some of the awkwardness for them, Matt's scaled Huron to over 5000 five-star reviews and many thousands more repeat customers. We cover a lot of ground, from doing things that don't scale like sending bagels to customers to keeping the brand fresh despite 18-month product cycles. Matt shares a...2022-06-0732 min
the Joshua Schall Audio ExperienceShifting Relationship Between Men & Personal Care CPG Category | Matt Mullenax InterviewPivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! In this episode, I talk with a fellow Ohio native CPG professional, Matt Mullenax, who is the Co-Founder and CEO of the high-performance menâs personal care brand Huron. Matt also shares how his experience throughout the years with the personal care and menâs grooming CPG category impacted and formed the inspiration to start Huron. We also discuss the shifting relationship between men and the personal care category. Start to fini...2022-05-1746 min
DTC POD: How The Best Brands Are Built#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys EverywhereMatt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Mattâs second time on the DTC Pod. The first time we spoke to Matt was during Huronâs launch, and a lot has happened since, including a global pandemic. Matt discusses how Huron evaluates their supply chain on a super granular level and how this informs their content and marketing strategy, selling on Amazon, and keeping a super clean & lean tech stack. Â Â This episode is brought to you by OpenStore:V...2022-03-1147 min
Up Next In CommerceThe Difference Between Men and Women ⊠In Marketing, with Matt Mullenax, Co-Founder and CEO of HuronThe old saying goes that men are from Mars, women are from Venus. And while thatâs not literally true, when it comes to marketing, men and women do seem like two different species. What resonates with a man is wildly different than what resonates with a woman. For instance, I love a good ingredients list and couldnât care less about how much lather I get from my body wash. A lot of men apparently feel the exact opposite. These are the kinds of things that all businesses need to think of when it comes to targeting and send...2021-11-2542 min
Pitstop with Sarah LevingerCreate Winning Customer Experiences with Matt MullenaxEnter to win Huron products here.1:30 What were your customers doing before they found you? What products did they like, and how did they like to buy? It will give you all kinds of insights. Most people are willing to help when you show them under the hood because it helps them scratch an entrepreneurial itch. When you show them under the hood, and be proactive with your customer support it enhances everything from product or branding pipeline to the copy to use in your ads.4:50 Take care fo your best customers. Some DTC customers will order wholesale...2021-10-2816 min
Pitstop with Sarah LevingerFive Star Product Launches with Matt MullenaxEnter to win Huron products here.Matt Mullenax shares Huron's strategy for building, engaging, and incentivizing a community.2:01 Building an engaged community on Slack with 400 users4:39 When it comes to prelaunch, a Typeform is sent out, and there's a mutual agreement that the product is free but reviews and UGC are greatly appreciated. It goes to a ghost SKU that can be taken right to checkout.7:03 The power of personalized notes9:02 Treating CX as something that's proactive instead of reactive. Pitstop is proudly sponsored by:Omnisend - ShipBob
M...2021-10-2614 min
Pitstop with Sarah LevingerGet PR like Huron Does with Matt MullenaxEnter to win Huron products here.Highlights and takeaways from this episode.2:16 How Huron won Esquire's best Shampoo of 2021. It starts with a good product. No bad products are going to win best of awards by any reputable source.3:35 Building relationships with the communities of influencers rather than relying on transactional conversations. You're not going to bat 100% so build a pipeline before you need it.6:15 Reviews vs third party validations.9:30 Leveraging reviews to use real language when describing your products.11:43 Working with your existing customers and brand loyalists to get UGC and reviews on launch day.2021-10-2517 min
Forever Athlete RadioGetting Comfortable in Your Own Skin with Matt Mullenax Ep 137Today we are joined by the founder and CEO of Huron, former Brown football player, Matt Mullenax. Matt grew up a kid with bad skin, something I as a swimmer can relate to. As an athlete, his skin took a beating. Between football helmets and sweaty workout clothes, he wasnât doing himself, or his skin, many favors. Finally, in his late 20s, he began to experiment with some more premium products and his skin started to respond positively. But he couldnât justify spending $70 or more on personal care products. The spark was there â to create a brand that o...2021-09-2437 min
Hello DTCBuilding a relatable brand narrative with MattCreating a sense of relatability among consumers is crucial if you are to thrive as a D2C brand.
Building a brand narrative that consumers can identify with is the first step to becoming a household DTC brand.
But just how do you craft a brand narrative that pulls in more loyal customers?
How can a direct-to-consumer business create a narrative that builds a community?
In this episode of Hello DTC presented by Beaconstac, we chat with Matt Mullenax, Co-founder, and CEO at Huron grooming products, as he tells us his...2021-08-0432 min
DTC PodcastEp 96: Big Shower Energy - Scaling Men's Self Care with Huron Founder Matt MullenaxSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax.
Huron is a menâs skin and shower care brand built on the premise that guysâ morning routines havenât changed a whole lot since puberty.
Queue the big shower energy.Â
Here's what you'll hear on the pod:Â
How to activate your community and gain priceless insightÂ
What "using your product as a weapon" means, and why you should be doing it
How Huron is testing their product r...2021-04-2734 min
DTC POD: How The Best Brands Are BuiltHuron's approach to tackling the growing men's skincare market (with Matt Mullenax, Co-Founder & CEO of Huron)âThere's no ideal or perfect founder background. It's a collection of different experiences that ultimately bubble into a skill set that arms you to be strong in certain categoriesâ @matt.mullenax #DTCPODâWe preach efficiency across everything that we do from supply chain to marketing to hiring.â @matt.mullenax #DTCPODâWe're trying to better serve the consumer who's been historically underserved for quite some time.â @matt.mullenax #DTCPODâPeople are digging into the why behind brands, identifying the personality of brands and the personas who make up these brands. What exists behind the scenes people seem to be a lot more intereste...2021-04-1526 min
DTC WTF002 - Matt Mullenax (Founder, CEO of Huron)There is no shortage of new personal care companies vying for the top spot of beauty/skincare DTC darling. That said, few are focused on providing high quality and affordable products for men. The industry is inundated with brands just for women, and Matt Mullenax (Founder & CEO of Huron) is determined to change that. He started Huron in his kitchen to deliver a superior product than what he was used to finding in the pharmacy. We talk about validating your idea before making a hefty investment, being customer centric, learning to delegate and much more. 2021-02-1940 min
Secrets To Scaling Your Ecommerce BrandEp 159: Customer Obsessed E-Com Strategy with Matt Mullenax, CEO of HuronSend us a textWhen getting started with Huron, a menâs grooming essentials brand, Matt Mullenax decided to center the strategy around service, and customer obsession. This is a perfect example of focusing on the long term and building for longevity and resilience. By truly being there for the customer, you build a relationship that transcends the transactional. In today's discussion, Matt and Jordan touch on some game changing models to use when deciding how to apply your efforts as an ecom entrepreneur. Enjoy!KEY TAKEAWAYS FROM THE EPISODE...2021-02-1129 min
DTC Growth ShowGroup chat: HuronâFounder & CEO Matt MullenaxIn this episode, we talk to Matt Mullenax, the Founder & CEO of Huron a men's grooming brand. After spending time at Bonobos in the early days, Matt witnessed first-hand what it meant to build a brand around a customer and fell in love with dtc business models. Huron was built with the same mentality. Hear him talk about his experiences, why he founded Huron, and how he built such an iconic brand.Â
2020-12-031h 02
Driving Force PodcastMatt Mullenax - Founder & CEO of HuronTodayâs guest is Matt Mullenax. Matt is the founder and CEO of Huron, a company that makes premium menâs personal care products without the premium price. Growing up, Matt was the kid with bad skin. He tried everything in order to clear up his skin and eventually found that the more premium products worked best. However, he couldnât justify spending that kind of money on personal care products. Thatâs when the spark hit - to create a brand that offered products that would work just as well as super-premium brands but offered at approachable price points. T...2020-08-3157 min
Jason Khalipa PodcastEpisode 109 | Matt Mullenax | Ready or Not, Here E-Commerce ComesWe've got founder and CEO of Huron, Matt Mullenax, joining us on the show again today! Huron, a top tier, men's skincare line, just had their one-year anniversary! So, we figured what better timing than to have them on the show again! Today the guys are talking about branding, communications, e-commerce, first hires, and more. Max is a wealth of knowledge, and explains why it's better to get your hands dirty than to sit on the sidelines. Enjoy this one, owners!Connect with JasonFollow HuronView Huron Online2020-07-3041 min
The Shane White ShowEp. #52 - Matt Mullenax (Co-founder & CEO of Huron) [Founders Series #1]I had the pleasure to sit down with Matt Mullenax who is the co-founder & CEO of Huron. Huron is a men's care company that is striving to make products with clean, high-quality products without the expensive price tag. Â We chat through his career path which took him through several high-end financial firms, an MBA at Stanford, and now developing his own brand in the men's care space.Â
This is [Ep #1] of my "Founders Series" where I chat with founders from the food/beverage CPG industry on their brand. I hope you enjoy it!Â
Huron website: htt...2020-06-291h 13
Hello BeautyHow Huron Founder/CEO Matt Mullenax is Upgrading Menâs Personal Care with Affordable Luxury ProductsHi everyone. I hope you're keeping safe, healthy, and hanging in there. Sending love your way and my thoughts are with you.-----When you think about skincare, we all know that at the end of the day, we just want it to work. Plain and simple. This week's Hello Beauty guest is Huron's Founder and CEO, Matt Mullenax. Huron is a men's skincare brand that's jam-packed with high-performing and effective ingredients, that doesn't break the bank. Matt struggled with acne growing up and playing sports in high school and football during college didn't help...2020-05-1529 min
Midlife Male by Greg ScheinmanEpisode 90 - Matt Mullenax - Founder and CEO of Huron.Matt Mullenax of Huron joins the show.2019-12-0651 min
Jason Khalipa PodcastEpisode 70 | CEO & Founder of Huron, Matt Mullenax | Know Your Consumer by Being Your Consumer"This episode originally aired on Shrugged Collective on 9/2/19
If youâre an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in todayâs market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for...2019-10-2937 min
Barbell ShruggedKnow Your Consumer by Being Your Consumer with Matt Mullenax, Founder & CEO of Huron - Business of FitnessMatt Mullenax started Huron under the premise that the world didnât need another $40 body wash, and guys everywhere need access to great products at an approachable price. A native Ohioan, Matt hopes to fill an audience void: the fact that consumers in non-coastal markets arenât often shown the same variety of high-quality products as their coastal peers. Huron was built to offer A+ personal care for guys everywhere. Matt has worked on both the finance and brand side of the consumer industry -- Winona Capital Management, and Nike and Bonobos (6th employee), respectively. He earned an MBA from...2019-09-0237 min