Shows
Freelance to FounderGetting More Clients (as an Introvert)On today’s show, I’m joined again by my friend Matt Olpinski for our coaching call with side-hustler-turned agency-builder Jason Frostholm.After working on the side for years, Jason and his wife finally decided to take their freelancing full-time and build an agency together.That was right before the global pandemic.Now, after a year of eating into savings, they’ve used word-of-mouth to build up some good relationships and they have the beginnings of a solid client base.But, as any agency-builder knows all too well, word-of-mouth marketing can be fin...
2021-06-2456 min
The First 10 PodcastHow to operate as a freelancer with Matt Olpinski [#28]Send us a textMatt Olpinski is a successful UI + UX designer and developer who teaches thousands of freelancers how to get more clients, raise their rates, and create a better life for themselves. In this episode, Matt discusses in depth how to operate as a freelancer. Matt shares how he accidentally fell into the world of freelancing and how you can find clients through your personal network by letting people know what it is that you do. Matt also reveals how he transitioned from being a full-time freelancer to running his agency and how h...
2021-06-0230 min
The Freelance DanceEpisode 21: Sir Donald MillerUnfortunately, many businesses aren't clear about how they help their customers. Without even realizing it, freelancers and businesses of all sorts are confusing potential customers and causing them to look somewhere else for help. The simplest message is the one that wins.
In this episode, the guys discuss how the StoryBrand framework is the key to telling your company's story in an appealing way that leads to more business.
Episode Links:
Ben Howard
Sylvan Esso
Ozma - Korobeiniki
Clubhouse
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Unslush Weekly
Total ANNARCHY
Substack
...
2021-04-1256 minFreelance to FounderHow to Speak Your Clients' LanguageOn today’s show, we chat with Jon who’s a physical product designer and prototyper. Jon’s got a highly technical business—which you’ll see as we chat with him on the episode today. That means that Jon is very smart when it comes to product design and 3D printing, but has a hard time translating that expertise into language that appeals to clients.So in today’s episode, where I'm also joined by my friend and guest coach Matt Olpinski, we walk Jon through some important ways to think about messaging and marketing. Be...
2021-03-2547 minFreelance to FounderShould You Branch Out or Niche Down?On today’s show, we chat with Christine, the founder of Bryant Creative Company.Christine has a nice freelance business where she works on graphic design and branding for her clients. But over time, Christine has also begun to offer additional services such as web design—which, frankly, she doesn’t enjoy as much and she’s not as good at.That brings up a whole lot of questions on our call such as: should I outsource jobs that aren’t a fit? Or should I decline them altogether?If you’re not sure w...
2021-03-1841 minFreelance to FounderAttracting the Best ProjectsYou'll be happier and wealthier if you can learn how to attract the right kinds of freelance jobs in your career.On today’s episode, I’m joined by a special guest coach, my friend Matt Olpinski, as we offer some coaching to Wyatt Hill. Wyatt’s got a really unique situation: his boss allows him to make connections with customers at his day job and then pitch them his side-hustle services.While this setup is incredible, it also has Wyatt a bit worried: as he gets more successful, if he chooses to quit hi...
2020-10-2949 min
High-Income Business Writing Podcast#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski's Website Ranking on GoogleI'm just going to come right out and say it. Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject continues to be confusing, contradictory and misleading. For this episode, to learn what SEO best practices you should implement for your own website, I wanted to talk to someone who doesn't do SEO for a living, but who's had good success with SEO nonetheless. And I found that person in Matt Olpinski. Matt is...
2019-02-2239 min
Ditching HourlyYou Can’t Buy An HourYou know you can't literally buy an hour from someone... so why do you think you can sell an hour to someone?
Here's the tweet that inspired this episode:
Matt's Tweet
Thanks to Matt Olpinski for asking!
—J
----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or...
2018-05-2510 min
Double Your Freelancing PodcastS01 Episode 5: How to Master SEO With Simple Changes with Matt OlpinskiMatt Olpinski is a full-time independent design consultant based in Rochester, NY. He has been designing user interfaces and websites for almost a decade, many of them leading to rapid user growth, large increases in sales, and millions in startup funding. Matt has designed native apps, responsive web apps, e-commerce websites, and marketing websites for clients in many industries including: fitness, shopping, video, food & beverage, industrial, law, education, automotive, music, social, SaaS, enterprise, non-profits, and more.
Matt Olpinski is a UI and UX designer who had over 200 viable project leads in 2017. Through casual, but precise SEO, he’s...
2018-03-2035 min
Double Your Freelancing PodcastEpisode 28: Matt Olpinski on 15xing His Project Income and Quitting His JobWelcome to the Business of Freelancing Podcast. My guest today is Double Your Freelancing student Matt Olpinski.
I’m very excited to announce that in addition to this show I’m going to soon begin producing a daily question and answer podcast, called Freelance Answers. This will be a great way to share the questions that a lot of you have and show the variety of topics that come up in my discussions with readers of the blog. Stay tuned to the podcast and my newsletter to find out more about the show as it prepares to go l...
2015-06-2227 min