Shows
The Late Night Restaurant Podcast ShowRestaurant Marketing Made Simple - Matt PlappMatt Plapp, founder of America's Best Restaurants, reveals the marketing strategies that have helped over 2,000 restaurants grow their sales. Learn the 3 critical tactics every restaurant must implement: customer data capture, strategic email/text marketing, and authentic video content that builds community connections.Discover how one pizza restaurant generated $6,500 in sales from just $700 in Facebook ads, why storytelling beats coupons, and how independent restaurants can compete with major chains. Matt shares real examples, including a viral Mother's Day campaign and practical tips you can implement immediately no massive budget required.Perfect for restaurant owners, operators, and...
2025-12-211h 06
Restaurant Marketing SecretsHow To Build Your Database - Restaurant Marketing Secrets - Episode 922 A few loyal readers of MP's Monday Minute recently asked: "Matt, what's the best way to build a customer database?" Let's break it down today! - Do you need some help driving sales to your restaurant? I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers! If you need help check out www.americasbestrestaurants.com
2025-08-2606 min
The Closing CodeNo Sales Team? No Growth. How Matt Plapp Built One That Actually ClosesWhat does it take to turn a one-man agency into a sales-driven machine that dominates a niche?In this episode of The Closing Code, Clinton and Josh sit down with Matt Plapp, founder of America’s Best Restaurants, to dig deep into the raw truth of building and scaling a sales team from scratch. From humble beginnings in radio and boat sales to leading a 12-person outbound sales team, Matt shares exactly how he carved out a niche, scaled his agency, and built a culture of performance and accountability.This episode is packed with actionable st...
2025-08-0850 min
Peel: A PMQ Pizza PodcastEpisode 34: Matt Plapp of America's Best RestaurantsMatt Plapp, CEO of America’s Best Restaurants and DRYVER—as well as a regular guest contributor to PMQ—joins the show to discuss the biggest mistakes pizzeria operators are making when it comes to marketing (2:21). Plapp also shares how an early understanding of the internet—and its potential as a marketing tool—helped build his career. Plapp also dives into why you will always see him wearing orange and how that helps solidify his own personal brand.
Pizza power forum registration: PizzaPowerForum.com
America’s Best Restaurants: americasbestrestaurants.com
2025-06-0958 minPeel: A PMQ Pizza PodcastEpisode 34 matt Plapp - 6_8_25, 10.38 AMMatt Plapp, CEO of America’s Best Restaurants and DRYVER—as well as a regular guest contributor to PMQ—joins the show to discuss the biggest mistakes pizzeria operators are making when it comes to marketing (2:21). Plapp also shares how an early understanding of the internet—and its potential as a marketing tool—helped build his career. Plapp also dives into why you will always see him wearing orange and how that helps solidify his own personal brand.
Pizza power forum registration: PizzaPowerForum.com
America’s Best Restaurants: americasbestrestaurants.com
2025-06-0958 min
Marketing Without RulesMWR #24 - The Simplest Way to Get Customers Talking About You with Matt PlappIn this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies. The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and pray' in marketing. Matt shares anecdotes from his journey, including how he became known as 'the orange guy' and his unique tactics like using a money bucket at conferences to attract attention.
2025-04-2246 minRestaurant Marketing SecretsFrom Burnt Out to a $5M Pizza Empire | Heroes of Hospitality Season 2, Episode 1 - Restaurant Marketing Secrets - Episode 881This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel. What happens when you finally get out of your own way? In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transformed a struggling $500K pizzeria into a $5 million powerhouse using restaurant systems, scalable leadership, and smart storytelling. Avery is a standout example of independent restaurant success. After walking away from a p...
2025-04-1733 min
Hire Power Radio ShowLeveraging Social Media to Attract A-Players: Insights from Matt PlappImagine a world where you never have to pay a job board for candidates ever again. In this episode of the Higher Power Radio Show, host Rick Gerard is joined by Matt Plapp, CEO of Restaurant Marketing That Works, to explore how leveraging social media can help CEOs and entrepreneurs attract top talent. Matt shares his journey from hiring a business coach to becoming a Facebook influencer, emphasizing the importance of storytelling and personal branding. He offers actionable tips on creating authentic content, developing a posting schedule, and building a recognizable brand. Join us to learn how you can...
2025-03-2035 min
The Restaurant Technology Guys Podcast brought to you by Custom Business SolutionsUnlocking Restaurant Success: A Deep Dive with Matt Plapp on Marketing and LoyaltyUnlocking Restaurant Success: A Deep Dive with Matt Plapp on Marketing and LoyaltyIn this episode of the Restaurant Technology Guys podcast, host Jeremy Julian is joined by Matt Plapp, a seasoned marketing expert in the restaurant industry and CEO of America's Best Restaurants. Matt, also known as the Chief Energy Officer, shares insights on creating memorable guest experiences and leveraging digital loyalty programs to keep restaurant guests returning. He discusses his journey from working with his father's clients in the restaurant business to growing a marketing company that now serves thousands of restaurants nationwide. Matt explains...
2025-02-1751 minRestaurant Marketing SecretsThe Heroes of Hospitality | Episode One - Restaurant Marketing Secrets - Episode 852 This week we follow our journey of merging Repeat Returns and Restaurant Marketing That Works to create, DRYVER! This is a series we launched In the heart of the digital era, where the buzz of online marketing meets the sizzle of the culinary world, episode one unravels the captivating journey of Matt Plapp and Kamron Karington. One is a marketing genius known for his success in digital strategies, and the other is a pizza shop owner who unexpectedly turned to software development, sparking a revolution in the industry. This episode teases the untold story of chance, innovation, an...
2025-01-2119 minRestaurant Marketing SecretsMissed Opportunities: How Orlando Restaurants Are Failing on Facebook & Instagram Ads - Restaurant Marketing Secrets - Episode 851 In this episode, Matt Plapp uncovers the massive missed opportunity for Orlando restaurants failing to leverage targeted Facebook and Instagram ads. Learn how simple, strategic digital advertising can transform your restaurant's reach and capture both locals and tourists alike. - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Work...
2025-01-1904 minRestaurant Marketing SecretsEmails That Don't Sell Food, But Really Do :) - Restaurant Marketing Secrets - Episode 833Let's turn your emails into social media engagement machines! Click here to check out the article https://www.pmq.com/matt-plapp-design-your-email-marketing-to-drive-social-media-engagement/ - Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
2024-12-2902 minRestaurant Marketing SecretsEmail Marketing That Drives Social Media Success - Restaurant Marketing Secrets - Episode 832Discover how to supercharge your restaurant's social media presence through strategic email marketing with Matt Plapp, the Chief Energy Officer of Restaurant Marketing That Works. In this episode, Matt shares actionable tips on designing emails that not only engage your audience but also drive them to interact with your social platforms. Learn how to turn your email list into a powerful tool for amplifying your brand and building stronger customer connections. Click here to check out the article https://www.pmq.com/matt-plapp-design-your-email-marketing-to-drive-social-media-engagement/ - Do you need some help driving sales? I...
2024-12-2901 minRestaurant Marketing SecretsWHY Loyalty Programs Fail - Restaurant Marketing Secrets - Episode 831In this episode, Matt Plapp dives into the intricate puzzle of loyalty programs and why so many fall flat. Drawing on over two decades of marketing experience, he breaks down the key reasons these programs fail to resonate with customers and how businesses can flip the script. Whether you're a restaurant owner, marketer, or entrepreneur, you'll gain actionable insights into crafting loyalty strategies that actually work, foster real relationships, and drive consistent revenue. Don't miss this eye-opening discussion that could transform the way you think about customer loyalty! 🎧 Tune in and start piecing together your loyalty strategy tod...
2024-12-2704 minRestaurant Marketing SecretsRestaurant Marketing Made Simple: The Secret Sauce to Consistent Messaging and Loyal Customers - Restaurant Marketing Secrets - Episode 796In the latest installment of his PMQ-exclusive series, Matt Plapp, CEO of America's Best Restaurants, emphasizes the importance of consistent messaging across all marketing channels to enhance pizzeria loyalty programs. Drawing from personal experience, he illustrates how the right approach can significantly impact customer engagement and long-term sales success. https://www.pmq.com/matt-plapp-the-secrets-to-on-point-messaging-for-pizzeria-marketing-success/ --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Re...
2024-11-2202 minRestaurant Marketing SecretsMatt Plapp & David Scott Peters Vivid Vision Conversation - Restaurant Marketing Secrets - Episode 747Recently I sat down with David Scott Peters -- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com
2024-10-0558 min
The Restaurant Prosperity FormulaGet Pumped Up with David Scott Peters and Restaurant Marketer Matt PlappAs a restaurant owner, you won’t want to leave your restaurant’s future to chance, but it can be overwhelming to set goals and develop the plans you need to achieve them. One proven way to get clear on your goals is to put them in writing. and share them with your team. This kind of vision, or a vivid vision, can give you the direction you need to drive sales, build a strong culture and ultimately achieve long-term success. In this episode of my podcast, “The Restaurant Prosperity Formula,” Matt Plapp and I talk about the importance of havin...
2024-10-021h 01Restaurant Marketing SecretsOur Team & Our Vivid Vision - Restaurant Marketing Secrets - Episode 719Look in the mirror Matt! --- Do you need some help driving sales? I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com :)
2024-09-0605 min
The Duce Raymond PodcastHow I Built A Restaurant Marketing Empire | @matt_plapp | Founder of America's Best Restaurants HQ#restaurant #marketing #marketingdigital #podcast Welcome to The Duce Raymond Podcast! In today's episode, we're thrilled to have Matt Plapp, founder of America's Best Restaurants HQ, as our special guest. Matt shares his incredible journey from the radio business to creating a restaurant marketing empire. Discover how his love for the restaurant industry, inspired by his parents, led him to revolutionize restaurant marketing with innovative digital strategies. We delve into Matt's early days in the radio business, where he saw the untapped potential of small mom-and-pop restaurants. He shares how his unique trade approach helped him support local e...
2024-07-0251 min
The Restaurant Growth ShowHow Restaurants Can Embrace Technology with Matt PlappIn this episode of the Restaurant Girls Show podcast, the show welcomes Matt Plapp, CEO of America's Best Restaurants, to discuss the importance of digital marketing in the restaurant industry. Matt shares insights on why many restaurants have yet to leverage current digital marketing tools and emphasizes the importance of enhancing marketing strategies through technology. He discusses the potential of automation and AI to streamline marketing efforts and improve customer engagement. Matt also stresses the value of collecting and utilizing customer data to personalize marketing efforts. The conversation includes practical advice for restaurant owners on adopting technology and marketing...
2024-05-0419 minRestaurant Marketing SecretsMatt Stop Being A Little - Restaurant Marketing Secrets - Episode 552Find your MP! ...FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know. This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408
2024-03-2509 minRestaurant Marketing SecretsLet's Have A Laugh At My Expense - Restaurant Marketing Secrets - Episode 514Oh Matt :) ..FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know. This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408
2024-02-1406 min
The Local Marketing Lab5+ tips for meaningful customer engagement with Matt PlappIn this episode of The Local Marketing Lab, Justin is joined by restaurant marketing expert Matt Plapp, CEO of America’s Best Restaurants. With over 20 years of experience working with local restaurants, Matt shares tips for meaningful customer engagement both online and in-store.Here are some topics discussed in the episode around tips for meaningful customer engagement:The power of community-focused social media contentTips for what to post on your business’s social media pagesAutomate messaging workflows to collect customer data and send offersMeaningful in-store customer engagementExamples of restaurants that do social media well and those that do...
2024-01-3131 min
The Restaurant Growth ShowAvoiding Content Fails for Restaurant Marketers with special guest, Matt PlappIn this episode, Matt Plapp, navigates us through the intricacies of restaurant marketing and explains why social media platforms are a more potent medium for brand visibility than most restaurant owners realize. Plapp emphasizes the importance of using social media platforms not just to sell but to engage, create community, and build a long-term brand, putting a special focus on not only capturing customer data but using it effectively. He also touches on the possibilities and pitfalls of third-party delivery platforms. Join us as we delve into the world of restaurant marketing, technology, and customer acquisition with Matt Plapp.
2023-12-1634 minRestaurant Marketing SecretsCoupons Or Offers, What's The Difference - Restaurant Marketing Secrets - Episode 296"Matt, what's the different between a coupon and offer?" And by the way, the end of this podcast ends with a simple ask, below is more on that. My cell = 859-743-2408 https://americasbestrestaurants.live/reviewus https://www.facebook.com/americasbestrestaurants And don't forget to check out abru.online/free to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :)
2023-06-0811 min
The SEO Insider: Law Firm Digital Marketing and BeyondSeth & Matt Plapp: Level Up Your Digital MarketingGet ready to learn from two industry titans in our newest episode of the SEO Insider! Host Seth Price is joined by guest Matt Plapp, the CEO of America's Best Restaurants, a national media and marketing company, and author of the book Restaurant Marketing That Works. Matt is a true legend in restaurant digital marketing; in this episode, he divulges the secret sauce he uses to help his clients achieve outstanding results. From optimizing social media to leveraging the power of core values, Seth and Matt leave no stone unturned in their discussion of unconventional methods to strengthen client...
2023-05-0942 min
Digital HospitalityCreate Your Own Radio Station with Matt Plapp
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.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} Matt Plapp (@mattplapp) is a Restaurant Influencer and a well-known name in the marketing world, particularly in the restaurant industry. He is the founder of America’s Best Restaurant, Plapp’s strong belief in the power of digital marketing has set him apart from other marketing professionals. He is a vo...
2023-03-3047 min
Own Their PhonesWhy You NEED To Segment Your Email Database As A Restaurant OwnerHow do you make marketing personal? Are you talking to your entire database? Well talking to everyone all at once is the best way to lose everybody! It's time to unlock the power of segmenting your database. On this episode of Own Their Phones, Shawn dives into how big businesses like Amazon build personal relationships through their segments and gives examples for restaurant owners that can help them create that same connections-all without talking to everyone at once! Ready to level up your restaurant’s marketing game? Check out the links below for all the es...
2023-02-0213 min
The Restaurant Recession Webinar SeriesWeek 25 - January 23rd 2023 - 18 More Keys To A Great 2024 Let's discuss... Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit. In this weekly webinar we are going to tackle 1 actionable item EVERY WEEK that can help you keep your restaurant on track to grow & pro...
2023-01-2423 min
Give an Ovation: The Restaurant Guest Experience Podcast with Zack OatesMending Marketing Mishaps With Matt PlappSend us a textMatt Plapp is the Founder and CEO of America’s Best Restaurant and Restaurant Marketing That Works. Matt began his digital marketing journey back in 2008 helping restaurant owners increase their profits by attracting the attention of their customers every week. Matt brings his passion for helping people build successful businesses to this week's episode of Give An Ovation.On this episode, Matt and host, Zack discuss:Marketing mishapsCustomer dataAutomationIn-person connectionMore!Thanks, Matt!
2023-01-2327 min
Own Their PhonesWant More Catering Business? Here's How to Get Amazing LeadsJoin us for this episode as we explore one of the most valuable aspects of restaurants-- catering. While it may not seem like a critical part, restaurant owners often overlook how important good lead acquisition can be to successful catering services. We'll show you why 50 guests or 100-it doesn't matter- pre-event payments mean big wins in your bottom line and demonstrate just how crucial quality leads are when building out your restaurant's success through its event management side! For more restaurant marketing content, follow the links below: https://mattplapp.live/MP-Entrepreneur https://mattplapp...
2023-01-1817 minRestaurant Marketing SecretsLet's Get Smart - Restaurant Marketing Secrets - Episode 160These two mediums are being ABUSED every day, and I bet you're one of the guilty parties. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.plapp.com
2023-01-1708 minThe Restaurant Recession Webinar SeriesYour Restaurants Marketing Funnels - - Episode 23 - January 9thNew customer funnel, birthday funnel, lost customer funnel, top customer funnel... You get the point, but do you have these in place for your restaurant? Let's discuss... Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and pr...
2023-01-1627 minThe Restaurant Recession Webinar SeriesThe 23 Keys To A Great 2024- Episode 24 - January 16thDid you catch that, 2024! Why did I say 2024? Because it's PROVEN your sales today are more about the past than present. So I want to show you 23 tactics YOU MUST put in place this year to not only drive short term success, but long term success. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follo...
2023-01-1638 minRestaurant Marketing SecretsThe NFL & YouTube Know - Restaurant Marketing Secrets - Episode 159The NFL & YouTube just made a HUGE decision that should have you rethinking everything you THINK you know about restaurant marketing. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.plapp.com
2023-01-1608 minRestaurant Marketing Secrets1 Thing Holding Your Restaurant Back - Restaurant Marketing Secrets - Episode 158It's not tough, but it needs to be fixed. Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and me on the links below and subscribe everywhere :) www.americasbestrestaurants.com www.plapp.com
2023-01-1607 min
Own Their PhonesHow to Engage Your Customers with Facebook Polls | Social Media Marketing StrategyDo your customers have a favorite dish that's no longer on the menu? Don't leave them wondering - empower them with their voice! Join Shawn and I as we explore what it takes to provide extraordinary customer service. We'll show you how utilizing tried-and-true methods, such as Facebook polls, can lead to stunning results for guests and business owners. Tune in now for this remarkable experience of Own Their Phones where everyone has something crucial to say about success stories rooted in quality communication! For more restaurant marketing content, follow the links below: h...
2023-01-0610 minThe Restaurant Recession Webinar SeriesYour Marketing Plan & Goal Setting - Episode 22 - January 2ndLet's talk about what it takes to plan for your restaurants marketing success and goal setting. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit. In this weekly webinar we are going to tackle 1 actionable item EVERY WE...
2023-01-0332 min
Own Their PhonesGrowing Your Restaurant With An Implementer!On the latest Own Their Phones podcast, myself and Shawn examined how an implementer plays a crucial role in bringing success to any business. We discussed David Scott Peters' advice on selecting the right personnel for your establishment which could take you from surviving to thriving! Tune into our show for some key tips about hiring practices, perfect positioning - it may just be what's needed to skyrocket growth at your restaurant. For more restaurant marketing content, follow the links below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts h...
2022-12-3010 minThe Restaurant Recession Webinar SeriesThe 60/20/20 Restaurant Marketing Plan - Episode 21 - December 26th, 2022I think I missed week 20:) So I guess we are on week 21 now. This week we dig into my 60/20/20 restaurant marketing plan, check it out and let me know your thoughts. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sal...
2022-12-2617 min
Own Their PhonesHow to Increase Restaurant Profitability by Celebrating Your Loyal CustomersIn this episode of Own Their Phones, we uncover the secret to success in the restaurant industry: appreciating your most loyal customers! With Shawn fresh off a visit to Boston with his POS vendor Toast, he explains why recognizing super fans is essential for driving long-term profitability. Tune in now and find out how you can start creating meaningful relationships with patrons so you never have an empty seat at night again! For more restaurant marketing content, follow the links below: https://mattplapp.live/MP-Entrepreneur https://mattplapp.live/MP-Shorts ...
2022-12-2209 minThe Restaurant Recession Webinar SeriesOutspend Or Outsmart The Big Brands - Episode 19 - December 19th, 2022Can your restaurant outspend the big brands? NOPE! I think we both can say that without hesitation. In this episode we talk about what you can do as an independent restaurant owner to DOMINATE the big brands. What you can do locally that Chipotle, McDonalds and others CAN NOT! Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money f...
2022-12-2026 minThe Restaurant Recession Webinar SeriesGaining 20 Points On His Profit Margin - Restaurant Recession Webinar Series - Episode 18 - December 5th, 2022Last week I had the pleasure of attending David Scott Peters Restaurant Transformation Seminar in Las Vegas. The results were AMAZING! What I learned about recipe costing cards as it relates to your menu prices and menu layout was MIND BLOWING! In this episode we review what I found out and talk to a restaurant owner who put these tactics In place and added 20 points to his bottom line. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec...
2022-12-0631 minThe Restaurant Recession Webinar SeriesGoing Viral On Tik Tok & WHY! - Restaurant Recession Webinar Series - Episode 17 - November 28th, 2022 A few weeks ago a video I made went how I thought it would, but a tad bigger :) Let's talk about what made that video go viral and land on the New York Posts front page. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the at...
2022-12-0625 minThe Restaurant Recession Webinar SeriesYour Dream 100 & Your Restaurants Podcast- Restaurant Recession Webinar Series - Episode 16 - November 21st, 2022 Having a podcast for your restaurants and relationships with your dream 100 is CRITICAL! Today we talk about that. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit. In this weekly webinar we are going to tackle 1 actionable item...
2022-12-0629 minThe Restaurant Recession Webinar SeriesSocial Media Insight From The Harvard Business Journal - Restaurant Recession Webinar Series - Episode 15 - November 14th, 2022In this episode we did into the amazing info found inside of the Harvard Busines Journal. WOW, just WOW! The research and info in here about what businesses are not online is staggering. Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales...
2022-12-0615 min
Own Their PhonesOwn Their Phones - Episode 13 - Investing in your restaurants marketing will benefit you for years!It's time to Own Their Phones! As always I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about why you need to invest in your restaurant marketing plan and stay focused! Your success won't happen overnight, but if you hold the line the results will come. Shawn and I both understand that we don't have all the answers yet but investing in your media and marketing isn't something to delay. Shawn even shares a story about how a video he published years ago is still c...
2022-11-2312 min
Own Their PhonesOwn Their Phones - Episode 12 - Get Comfortable Being Less Than Perfect!It's time to Own Their Phones! As always I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about critical tools to any entrepreneur. You can expect to hear about: - Turning your marketing strategy into a multi-prong approach in 30 days - Capitalizing on monthly events. - The greatest tools an entrepreneur can harness - Learning to create less-than-perfect content and being happy with it. - Much more. Check out more episodes of Own T...
2022-11-1711 minOwn Their PhonesOwn Their Phones - Episode 11 - Don't ignore these customers!We're back with another episode of Own Their Phones! In this episode we have a GREAT question- why aren't restaurant owners responding to ALL online reviews instead of just the negative ones? Shawn makes a great point when he says that restaurant owners/employees have no issues responding to all reviews or complaints in person but sometimes struggle in the digital hospitality space. You wouldn't ignore a compliment in person, so why would you do it online? Shawn also goes into some best practices for those restaurant operators that want to take their digital hospitality to a whole new...
2022-11-1115 minThe Restaurant Recession Webinar SeriesRestaurants Are Not Doing This - Restaurant Recession Webinar Series - Episode 14 - November 7th, 2022I'll never know why restaurants as a whole FAIL at this task, but they do, and we are hoping to change it ONE restaurant at a time. Today, Doug Smith, AKA DOUGH, is pitch hitting for me, enjoy You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DO...
2022-11-0923 min
Own Their PhonesOwn Their Phones - Episode 10 - No Brainer SolutionsWelcome back to another episode of Own Their Phones. I'm joined once again by my podcast partner, Shawn Walchef. Recently, my wife and I went to a local Mexican restaurant and we were greeted at the door with a sign that read "sorry, no alcohol." Mexican food without margaritas is NO BUENO! I knew what this meant...the restaurant had not paid their sales tax. "We're restaurant owners, not CPA's." Enter Davo Sales Tax, a no brainer digital hospitality solution for restaurants that will help owners with daily sales tax collection. With Davo, yo...
2022-11-0304 minThe Restaurant Recession Webinar SeriesTrust The Data - Restaurant Recession Webinar Series - Episode 13 - October 31st, 2022I'm excited for today, because we are digging into what I cut my teeth on, ROI! Last week we talked about your CTA, your call to action. Today, we are going to examine how to track and make decisions based off the DATA from promotions like that. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Week...
2022-10-3132 minThe Restaurant Recession Webinar SeriesYour Investment & Call To Action - Restaurant Recession Webinar Series - Episode 12 - October 24th, 2022What are you willing to invest, financially and mentally in growing your restsurant? Plus, let's did into your CALL TO ACTION as it pertains to your marketing. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unf...
2022-10-2937 minThe Restaurant Recession Webinar SeriesLive Video In Your Restaurant- The Restaurant Recession Marketing Plan - Week 11 - October 17, 2022If you're not leverageing LIVE video for your restaurant then you're CRAZY! It's free, it can be repurposed and it's the #1 best way to connect with your customers. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many o...
2022-10-2023 minThe Restaurant Recession Webinar Series4 Walls Marketing - The Restaurant Recession Marketing Plan - Week 10 - October 10, 2022This week is hard hitting, we are covering how YOU must start having success with your in-store marketing, I DID! You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you ne...
2022-10-1116 minThe Restaurant Recession Webinar SeriesWhat You Allow To Be Fact, Will Become Fact - The Restaurant Recession Marketing Plan - Week 9 - October 3rd, 2022Stop, just stop, thinking that you can't do something. YOU CAN! You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to drive sales and profit.
2022-10-1130 min
Own Their PhonesOwn Their Phones - Episode 8 - Attracting The RIGHT Employee!It's time to Own Their Phones! My podcast partner, Shawn Walchef, joins me and in this episode, we will be talking about what it takes to attract employees! Most restaurants nowadays complain that "no one wants to work". Some people think this is a new phenomenon, but it has been happening for decades. It's not that people don't want to work... They don't want to work for you! In this episode, we dive into why people don't want to work for you, and how you can create a more attractive job listing that gets the attention of the right...
2022-10-0822 min
The Real Estate Momentum PodcastReal Estate Momentum Podcast with Special Guest Matt PlappWelcome back to another episode of the Real Estate Momentum Podcast! This week we've got special guest Matt Plapp! This week we're talking about Commercial Real Estate! Last time we were together we were talking about how to invest in commercial properties and what to look for. Well we've gone and looked at a few and Im telling you we've got some updates! Thanks for tuning in to another episode of the Real Estate Momentum Podcast! If you like this eppisode make sure to go check out my other content!
2022-10-0413 minThe Restaurant Recession Webinar SeriesFollowing Up On Your Restaurants Catering Leads - The Restaurant Recession Marketing Plan - Week 8 - September 26th, 2022Last week we spoke about gaining catering leads, now let's talk about how to PROPERLY folllowup with these leads. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of you FAIL miserably to gain the attention you need to...
2022-09-2627 min
Own Their PhonesOwn Their Phones - Episode 7It's time to Own Their Phones! As always I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about funneling your audience through your social media database and then turning them into customers within your four walls. You can expect to hear about: - New approaches to old social media marketing. - Shawn's new venture at Snapdragon Stadium. - Creating an effective campaign for events. - Creating and funneling your audience. - Much more. Check out...
2022-09-2622 minThe Restaurant Recession Webinar SeriesAcquiring Catering Leads - The Restaurant Recession Marketing Plan - Week 7 - September 19th, 2022Let's dig into how to acquire leads for your restaurants catering programs. Too many restaurants are simply putting a link on their website and HOPING...PRAYING that people inquire. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A ---- Weekly Webinar To Help Your Restaurant DOMINATE! Money follows attention, and unfortunately many of...
2022-09-1943 minThe Restaurant Recession Webinar SeriesHacking 3rd Party Delivery - The Restaurant Recession Marketing Plan - Week 6 - September 12th, 20223rd party delivery has many opportunites for your restaurant to drive sales and profits, let dig into them! You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A It's here already, a recession, and everything points at 2023 being a year where consumers are hit harder & have less money to spend. As if restaurants haven't had a hard en...
2022-09-1227 minThe Restaurant Recession Webinar SeriesEmail, Text & Social Media Engagement - The Restaurant Recession Marketing Plan - Week 5 - September 5th, 2022This is episode 5 of 5 that will cover what we've found while visting 1,000+ restaurants in person. Today we talked about Email, Text & Social Media Engagement, plus how to HACK the algorithm. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A It's here already, a recession, and everything points at 2023 being a year where consumers are hit...
2022-09-0622 minOwn Their PhonesOwn Their Phones - Episode 6 - Get In Front Of The Camera!It's Wednesday which can only mean one thing... It's time to Own Their Phones! I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about getting out in front of the camera and the importance of creating content that tells your brand's story. You can expect to hear about: A refresher on who we are. The advantages restaurant owners have in today's digital age. The platforms you need to be on TODAY. The importance of telling your brand's s...
2022-09-0114 minThe Restaurant Recession Webinar SeriesRestaurant Marketing Automation - The Restaurant Recession Marketing Plan - Week 4 - August 29th, 2022In this episode we talk about the marketing automation for your restaurant. It's 2022, it's about time you have email, text and social media ads AUTOMATED when people interact with your restaurant. This is episode 4 of 5 that will cover what we've found while visting 1,000+ restaurants in perwson. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A It...
2022-08-3044 minThe Restaurant Recession Webinar SeriesYour Restaurants Customer Opt-Ins - The Restaurant Recession Marketing Plan - Week 3 - August 22ndIn this episode we talk about the ASK! How restaurant owners need to focus on asking for their customers info in-store, online and through social media. This is episode 3 of 6 that will cover what we've found while visting 1,000+ restaurants in perwson. You can find out more about what we found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A It's here already, a rec...
2022-08-2333 minThe Restaurant Recession Webinar SeriesYour Restaurants Website - The Restaurant Recession Marketing Plan - Week 2 - August 15thToday we talk about your restaurants website and how you'd score it for being "mobile & business friendly." Everything covered in this episode can also be found at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A It's here already, a recession, and everything points at 2023 being a year where consumers are hit harder & have less money to spend. As if restaurants haven't had a hard enough ti...
2022-08-2237 min
Own Their PhonesCreating a team that can exist without YOU!Own Their Phones is back! Co-host Shawn Walchef spent a whole month in Bulgaria with his family, but comes back better than ever with the topic of this podcast - Creating a team that can exist without YOU! We dive into: Why Shawn was in Bulgaria. The balance of working on your business instead of in your business. Building a team that has your company's best interest in mind. Creating an organization chart to better understand how much involvement you have with the critical day-to-day operations.
2022-08-1114 minThe Restaurant Recession Webinar SeriesThe Restaurant Recession Marketing Plan Episode 1Today we talk about what we saw on the road visiting 1,000+ restaurants the past 2 years. It's scary to talk about this not because of what's not happening, but because of the MASSIVE opportunity for those that take action! We cover the 6 topics covered at www.americasbestrestaurants.com/stats Below is more about this podcast. If you'd like to join via Zoom every Monday, click this link https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A It's here already, a recession, and everything points at 2023 being a year where c...
2022-08-0945 minThe Restaurant Recession Webinar SeriesWhat 1,000 Restaurant Visits Taught Us - Restaurant Recession Webinar Series - Week 1 - August 8th -Today we talk about what we saw on the road visiting 1,000+ restaurants over the past 2 years. It's scary to talk about this not because of what's not happening, but because of the MASSIVE opportunity for those that take action! Join the conversation: https://us06web.zoom.us/webinar/register/WN_So-3Ec0BTT2k22-xEtbP7A?__s=foticawwsu5yscx8ephn
2022-08-0937 min
Own Their PhonesOutsmarting Your Competition!If you can't outspend your competition how can you outsmart them? In this episode of Own Their Phones, Shawn and I dig into outsmarting the completion by driving engagement on social media while simultaneously creating brand loyalty that will last a lifetime! Learn more about: - Creating a killer VIP list - Outspending or Outsmarting - Customer Impressions - Brand Loyalty Check out more episodes of Own Their Phones @ www.owntheirphones.com
2022-08-0820 minOwn Their PhonesHow are you using your customer data?How are you using your customer data? In this episode of Own Their Phones, Shawn and I dive into the Digital Hospitality Tech Stack and break down some of our favorite and most useful applications! Learn more about: - The Digital Tech Stack and how it applies to the hospital industry - How restaurant owners should design websites - Time-saving applications you need to be using - How to use the customer data you're collecting Check out more episodes of Own Their Phones @ ww...
2022-08-0818 minOwn Their PhonesOffer Your Customers Something FREE!Don't be afraid to offer your customers something for FREE! In this episode of Own Their Phones, Matt & Shawn dive into awakening the beast of Digital Restaurant Marketing. Check out episode one of Own Their Phones @ www.owntheirphones.com
2022-08-0829 minOwn Their PhonesShawn Neglected 25,000 People?!The day is here! The premiere of my new podcast series with Shawn Walchef, CEO Of Cali BBQ Media! Tune into this FIRE episode jam-packed with actionable items to own your customers’ phones! The Own Their Phones Podcast is focused on the journey of a new partnership I have formed with Shawn. We have started this podcast for one main reason - To help you own your customers' phones. Practicing the tactics we preach will play a huge role in your success as a business owner and this podcast will show you that firsthand as we...
2022-08-0835 min
The Pre-ShiftA roadmap for repeat customers | Matt Plapp, America's Best Restaurants | 025This episode was originally published as part of the Restaurant Growth Podcast. It has been rebranded as part of The Pre-Shift Podcast as of January 2023. The information presented may no longer be up-to-date and may differ from the viewpoints and insights currently shared on The Pre-Shift Podcast.Matt Plapp and his team have been to more restaurants than anyone. Since 2021, they’ve taken cross country to visit and document America’s best independent restaurants. And they’ve learned what separates successful restaurants from struggling ones. Matt joins us on the Restaurant Growth Podcast to chat about:
2022-07-0552 minRestaurant Marketing SecretsWelcome To Restaurant Marketing SecretsAttract...Build...Retain - Is the key to your restaurants growth. In the first episode of ABR - Restaurant Marketing Secrets, Matt Plapp coveres some DEEP topics on his background & how he got into restaurant marketing A - Attract Attention B - Build A Database R - Retain Attention Let's discuss And don't forget to check out abru.online/deals to find out how you could get massive help marketing your restaurant and building a brand that lasts. Plus, be sure to check out ABR and m...
2022-06-0208 min
Restauranttopia: A Show for Local Independent RestaurantsLearn How To Attract Customers With Matt PlappEpisode 104: Learn How To Attract Customers With Matt Plapp https://restauranttopia.com/episode-104-learn-how-to-attract-customers-with-matt-plapp/ https://americasbestrestaurants.com/w... Learn the secrets to growing your restaurant by attracting attention, building a database and retaining customers at go.mattplapp.com/link Visit America's Best Restaurants: https://www.youtube.com/americasbestr... #americasbestrestaurants #restaurantmarketing #restaurantowner https://restauranttopia.com/text/ Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more! join our mailing list and get our newsletter: https...
2022-04-0242 min
Closed MondayNRO #98: Matt Plapp | CEO, America's Best RestaurantsMatt Plapp is a restaurant marketing guru, CrossFitter, quthor/speaker, consultant, business coach, and dad based out Cincinnati OH. He's owned his restaurant marketing company since 2008 and since then he has helped hundreds of restaurateurs across the country. Matt is also an author, two books in the restaurant marketing field, “Don't 86 Your Restaurant Sales” & “Sell More Slices” and his third book, out now , titled “Restaurant Marketing That Works.”
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2021-12-2856 min
The Progressive Agency PodcastMarketing for Agencies, with Matt PlappMarketing for agencies? If you want to stand out, don’t be afraid of big, bold, innovative ideas. Hear insights about: How watching his father work as a professional sales trainer provided a sales background that has served Matt across his career Matt shares the story of the first time he saw digital marketing convert people into customers, and why marketing for agencies can be a powerful way to grow How Matt got the idea to create America’s Best Restaurants, as a way to connect diners with new restaurants they’ll love How Matt’s business is expanding...
2021-10-2025 min
Restaurant Unstoppable with Eric Cacciatore836: Attract, Build, and Retain Guests workshop with Matt Plapp Matt Plapp is an AVID Marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. He's owned his marketing firm since 2008 and since then he has helped hundreds of companies market with a purpose, that purpose is ROI! Since 2016 they've changed their focus to restaurants and today they help restaurants all over the world with their ROI Engine marketing platform. Matt's two books in the restaurant marketing field are, "Don't 86 Your Restaurant Sales" & "Sell More Slices" and his third book comes out next week, titled "Restaurant Marketing That Works." Today we're here to talk about using marking to build a custo...
2021-10-141h 52
Restaurant Rockstars Podcast265. Restaurant Marketing that really WORKS - Matt PlappMost restaurateurs are great at food, but Marketing is not their strong point. Is it any wonder, I constantly see restaurants throwing Tens of Thousands of Dollars $$$ away on everyday advertising costs.
A radio sales guy calls you up and promises to deliver 200,000 impressions a week to your restaurant. Bingo, that just cost you $500. You think “My customers all read that newspaper – I’ll place an ad!
Well, truth be told, that’s like lighting $100 bills on fire in your walk-in. Unless every customer walking through your door tells you “I came in because I heard your ad”, you’ll never know if...
2021-10-081h 12
RESTAURANT STRATEGYINTERVIEW: Restaurant Marketing That Works with Matt Plapp#134 - INTERVIEW: Restaurant Marketing That Works with Matt Plapp
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2021-10-0458 min
Bar HacksEpisode 51 with Matt PlappFollowing a milestone like episode 50 is a tough ask but we have the perfect guest for episode 51. Restaurant and bar marketing guru Matt Plapp drops in on the Bar Hacks podcast to share the tips, tactics and strategies that every operator—regardless of experience level or category—needs to implement to supercharge their marketing efforts. The two also discuss his latest book, Restaurant Marketing That Works: Back to the Basics: Before, During & After the Pandemic. Check out Matt's website and follow him on Facebook, Instagram, YouTube, and LinkedIn. Connect with host David Klemt on Instagram and be sure to foll...
2021-09-2855 min
Chefs Without RestaurantsMarketing That Works with Matt PlappThis week, my guest is Matt Plapp, CEO of America’s Best Restaurants. He’s a marketer, author, speaker, consultant, and business coach. He’s owned his own marketing firm since 2008, and since then he’s helped hundreds of companies market with a purpose. In 2016 he changed his focus to restaurants, and today helps restaurants all over the world with their ROI Engine marketing platform. Matt also has a podcast called MP TV, and has released a number of books including the recent book titled Restaurant Marketing That Works.This episode was actually recorded as an Instagram live that...
2021-09-1446 minThe Restaurant Prosperity FormulaRestaurant Marketing That Works | An Interview with Matt PlappRestaurant owners ask me about marketing all the time. Like I always tell them, I’m not a marketing guy, I’m a systems guy. For this episode of The Restaurant Prosperity Formula, I brought the restaurant marketing guy on the podcast to talk all things restaurant marketing. My guest, Matt Plapp, runs a restaurant marketing business to help restaurants acquire customers and build relationships with those customers through marketing that has an ROI! He is also a speaker and author as well as a coach for other marketers and restaurant owners. I’ve spent a lot of time with Ma...
2021-09-0846 min
The Profitable Table Fed by Woolco FoodsInterview with Matt Plapp, Author of, “Restaurant Marketing That Works: Back to the Basics: Before, During & After the Pandemic”Your probability of selling to an existing customer is higher than selling to a new customer. Matt Plapp sits down a second time with Steven at The Profitable Table to discuss acquiring new customers, but also remarketing to past customers to bring them back to your restaurant. Tune in and learn more about collecting data and using it to increase traffic and increase sales. Listen Now! Don’t forget to check out Matt’s latest book, “Restaurant Marketing That Works: Back to the Basics: Before, During & After the Pandemic,” which can be purchased on Amazon.
2021-09-0736 min
FULL COMP: The Voice of the Restaurant Industry RevolutionRestaurant Marketing That Works: Matt Plapp of America's Best RestaurantsThe future of restaurant marketing is the current state of marketing in every other industry: data. Marketing is no longer about compelling diners to come to our restaurants, it's about compelling them to give us their contact info so that we can start a conversation.
Today's marketing strategy is more about them than it us about us. Leading the charge into this brave new world is Matt Plapp, a seasoned marketer who's practicing what he preaches by offering more value than he's taking.
Today we discuss his most recent effort, the book Restaurant Marketing That...
2021-08-2742 min
The Cutting Onions Podcast39. Q&A with Matt Plapp, CEO of America's Best RestaurantsI am so excited to have Matt Plapp, CEO of America's Best Restaurants, on The Cutting Onions Podcast today! Matt and I had a great conversation about his new book "Restaurant Marketing That Works: Back to the Basics" which talks about restaurant marketing before, during, and after the pandemic.
Matt's book is excellent and is jam packed with real-life examples of tactical strategy that Matt has deployed with his clients. He shares some great success stories of clients who not only sustained their sales through the pandemic, but actually grew their sales! He shares the lessons from...
2021-08-1151 min
Restaurant Unstoppable with Eric Cacciatore811: Matt Plapp Leveraging Your Marketing To Build A Database Of Customers Matt Plapp is an AVID Marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. He's owned his marketing firm since 2008 and since then he has helped hundreds of companies market with a purpose, that purpose is ROI! Since 2016 they've changed their focus to restaurants and today they help restaurants all over the world with their ROI Engine marketing platform. Matt's two books in the restaurant marketing field are, "Don't 86 Your Restaurant Sales" & "Sell More Slices" and his third book comes out next week, titled "Restaurant Marketing That Works." Today we're here to talk about using marking to build a...
2021-07-081h 28
Give an Ovation: The Restaurant Guest Experience Podcast with Zack OatesHow To Turn Guests Into Regulars with Matt PlappSend us a textMatt Plapp is the CEO of America's Best Restaurants, which helps customers find restaurants that make them smile, and CEO of Restaurant Marketing That Works, which helps restaurants acquire customers. As a thought leader in restaurant marketing, an author, and overall legend, we were thrilled to have Matt on this episode. On this installment, Matt and host Zack Oates discuss:The three key traits restaurants need to have guests come weeklyThe importance of smiling and making guests feel welcomeWhy you should gather data Much moreThanks Matt!
2021-06-2425 min
Seven Figure Agency Podcast with Josh NelsonAgency Success Interview with Matt PlappListen in as I interview Matt Plapp of Restaurant Marketing That Works and discover how he eclipsed the illustrious seven-figure barrier! Aside from rocking his niche, he has also helped hundreds of restaurants bolster their revenue in the process. What strategies is he using? How did he land clients? How has he scaled his business? Get [...]
The post Agency Success Interview with Matt Plapp appeared first on Seven Figure Agency.
2021-06-221h 05
The Business Equation PodcastThe Art of Hustle w/ Matt PlappEPISODE SUMMARY: If you look up the word ‘hustle’ in the dictionary, you’ll find a definition that reads “to proceed or work rapidly or energetically.” You’ll find some other meanings to the word as well, but let’s stick with that definition for conversation’s sake.Working rapidly and energetically can be advantageous to your growth. But if you do it haphazardly without a clear vision of where that rapid work is taking you, chances are excellent you’re not headed towards the outcome you desire. You’re headed for burnout. Rapidly.In Episode 54 of...
2020-08-3146 min