Shows
This Is TASTEFood Writers Talking About Food Writing with David Farley & Matt RodbardIt’s the return of a special video podcast series: Food Writers Talking About Food Writing. It’s available on the TASTE YouTube channel, so make sure to subscribe and check out the video version of this podcast. Every couple of weeks, Matt Rodbard invites a journalist to talk about some favorite recent food writing as well as their thoughts on the industry as a whole. On today’s episode we have an amazing conversation with David Farley. Farley’s a longtime food and travel writer with stories in the New York Times, Wall Street Journal, Afar, and many other pu...2025-05-1246 min
A Native Podcast with Matt and Zach, Your 101 Guide to Indian CountryEpisode 29: Interview: Reno Charette Crow, Grandmother, Educator, Knowledge Keeper & LeaderOn this weeks episode we interview one our our favorite people when it comes to Indian Country and all topics Native. We would like to introduce you to todays guest Reno Charette, Crow (Apsáalooke). In 2016 Zach and Renos paths crossed when Reno was a professor of Zachs at Montana State University Billings (MSUB). However, Reno has also held well respected positions such as serving as Governor Brian Schweitzers Coordinator for Indian Affairs, Director of American Indian Outreach for MSUB, and currently Serves as A Project Coordinator for the American Indian Higher Education Consortium (AIHEC). Now these are not a...2025-02-1058 min
Vancouver Real Estate PodcastVREP #452 | Revolutionizing the Way We Buy Homes & Celebrate Communities with Nic Paolella & Jess RenoA groundbreaking partnership is reimagining how we experience real estate. Marcon Executive VP Nic Paolella and Nemesis Coffee Founder Jess Reno sit down with Adam & Matt to reveal how they're teaming up to revolutionize development marketing & sales through an innovative fusion of hospitality and elevated experiences that takes more from the Apple Store than traditional home sales.From their ambitious vision for Surrey Pavilion in Surrey's Central Downtown to revamping the real estate sales experience, this inspiring conversation explores how intentional community-building and an obsession with quality are set to reshape buyer expectations - and this is...2025-01-171h 33
The GSE PodcastEpisode 14 - "On Autopilot": Inside TractEasy's Autonomous Revolution with Richard RenoSend us a textSummary:This episode of the GSE Podcast dives into the fascinating world of TractEasy, the autonomous tug that's revolutionizing airport ground support operations. Join host Matt Weitzel and special guest Richard Reno from TractEasy as they discuss the impact of autonomous vehicles on the industry, explore the technology behind these innovations, and consider the future of ground support equipment. Featured Guest: Richard Reno, Former CEO of TLD Americas and Current Leader at TractEasy Key Points Discussed: Introduction...2024-04-1943 min
Siblinghood of RecoveryEpisode 53 - MaryBeth Cichocki, R.N. Interview, Trail of Truth Planning Committee Member, Legislative Warrior for Change in the Arena of Addiction TreatmentMaryBeth lost her son Matt to the disease of addiction. What MaryBeth has done with that loss is nothing short of amazing. The drive to work hard in the arena of Recovery comes from the simple fact that MaryBeth would do anything to ensure a parent never experiences the devastating grief she has felt in losing Matt. This interview covers so much in the walk with addiction as a parent. Ranging from anger, to chaos, to building a community of resources, MaryBeth shares all that she's learned. I know you will benefit from listening to MaryBeth and her limitless...2023-09-1852 min
Magic Matt's Outlaw RadioWe pay Homage to Jimmy Buffett! A NASTY experience at a Dive Bar in Reno! and The Greatest Cigar Lounge!Bartender at "The Swiss" in Reno is truly a B*tch!2023-09-1324 min
Buying Gold CoastToni & Michael Bache - How To Renovate For Profit!Such an inspiring story from an everyday family doing BIG things in the renovation game! Toni & Michael are serial renovators who have gone through the process over 16 times 🤯 (and counting) whilst juggling career, starting a business & raising a family… talk about a power couple! We dive deep into: The 3 things most beginners forget when starting a reno project 🤔 How to finance deals so you can maximise profits. What YOU NEED TO HAVE if you're trying to juggle reno’s & everyday life! Give it a listen and let me know your thoughts!🔥 Found value from this epis...2023-08-171h 14
Brand OutlawTurning Inmates Into Entrepreneurs | Bryan KelleyImagine being locked up in prison for a serious crime. You’re probably thinking, “This is it. My life is over. I have no future, even if I get out of here. How am I going to work? Who’s going to hire me?” In this episode from October 2022, we talk to someone who knows very well that there is hope of second chances. Bryan Kelley serves as the CEO of the Prison Entrepreneurship Program (PEP), an innovative nonprofit organization that unites business executives and inmates through entrepreneurial passion and servant leadership to transform lives, restore families and rebui...2023-07-1854 min
The Pendola Project PodcastEP 011 || Four Time XTERRA AG National Champion, Matt Balzer Trains Only 10 Hours a WeekThe definitive podcast on running form and training brought to you by Olympic Triathlon and Marathon coaches, Bobby McGee and Matt Pendola.
In today's episode, Matt and Bobby host the 4x XTERRA AG National Champion and Reno Running Legend Matt Balzer. Matt started the Reno Running Company in 2011 and has since built an impressive store culture around helping people achieve their active lifestyle goals. This includes training staff for months on the nuances of fitting runners for the right pair of shoes to support their anatomy and goals.
You'll learn a whole lot about selecting the...2023-06-221h 13
Brand Outlaw"If You Ain't First, You're Last" How to Succeed As a 2nd-Place BrandIan Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.🔶 BRAND OUTLAW PODCAST 🎙Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts🔶 FREE BUYER PERSONA PLAYBOOKDownload yours at thebrandoutlaw.com🔶 GET HELP WITH YOUR BRAND MESSAGINGWork with Matt and Nick. Get started a...2023-06-1348 min
Is This What You Want?#135 - uh oh RenoJulias back from RENO and UH OH she has a STORY ABOUT IT Hosted on Acast. See acast.com/privacy for more information.2023-06-0338 min
Brand OutlawSports Marketing and NFTs for Good: Chris Madden, Matchnode and SeabumsWe talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance.Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've so far raised over $140,000 for water-related causes and have brought people across the world together to clean up waterways.🔶 BRAND OUTLAW PODCAST 🎙Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts🔶 FREE BUYER PERSONA PLAYBOOKDownload yours at thebrandoutlaw.com2023-05-3046 min
Brand OutlawThe Bunn Is Back: Metal Musician Talks DIY BusinessLast year, we talked to Toronto sludge metal musician The Bunn. He had just launched an ambitious project to build a music career in a niche genre starting at age 50. A year later, we check in to see how the project is going, his wins and setbacks, and what the future holds. We discuss how art and business don't have to be incompatible, serving your niche, and defining The Bunn brand. And as a piece of bonus content, we end with one of his songs - "Decorated" from WTLNDS.Support The Bunn and his musical...2023-05-2356 min
Brand OutlawStuntwoman Turned Businesswoman: Bunny Young, A Better Place ConsultingBunny Young is a third-generation entrepreneur, an international speaker, former stuntwoman, and retired therapist. She founded her company, A Better Place Consulting to empower and educate businesses and organizations about the impact of work-life alignment. Bunny joined the Brand Outlaw to discuss burnout prevention, workplace flexibility, and life with a service animal. Follow Bunny on LinkedIn.🔶 BRAND OUTLAW PODCAST 🎙Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts🔶 FREE BUYER PERSONA PLAYBOOKDownload yours at thebrandoutlaw.com🔶 GET HELP WITH YOUR BRAND M...2023-05-0937 min
Brand OutlawBreaking Down the Pepsi RebrandPepsi recently unveiled new branding, the first major rebrand since 2008. In this quick-hit episode, Matt breaks down the key elements of the new look and gives his thoughts on how it compares to the previous one. Check out the rebrand here: https://thebrandoutlaw.com/new-pepsi-logo-goes-back-to-bold/🔶 BRAND OUTLAW PODCAST 🎙Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts🔶 FREE BUYER PERSONA PLAYBOOKDownload yours at thebrandoutlaw.com🔶 GET HELP WITH YOUR BRAND MESSAGINGWork with Matt and Nick. Get started at s...2023-05-0209 min
Brand OutlawTag Team's DC The Brain Supreme on Whoomp!, Business, and Live Shows (pt 2)In part two of our interview with DC "The Brain Supreme" Glenn, of Tag Team, we talk about "Whoomp! There It Is" and how musicians can create killer live shows when most of the audience knows only one song. DC continues giving life and business advice that everyone should hear. And you'll never believe his answer when we ask what music he listens to today.tagteambackagain.comTRANSCRIPT🔶 BRAND OUTLAW PODCAST 🎙Subscribe at brand-outlaw.captivate.fm or wherever you get podcasts🔶 FREE BUYER PERSONA P...2023-04-2532 min
Brand OutlawTag Team's DC The Brain Supreme on GEICO, SEO, and More (pt 1)PARTY PEOPLE!!!DC "The Brain Supreme" Glenn, one half of the iconic rap duo Tag Team, joins the Brand Outlaw podcast for a fun and educational two-part conversation. In this episode, he talks about how being caught off guard by bad deals and misattribution jolted him toward learning and mastering digital marketing skills, mainly SEO. We discuss the success of Tag Team's "Scoop! There It Is" GEICO commercial and the mindset of planting seeds (like "Whoomp! There It Is") that decades later become sequoias. tagteambackagain.comTRANSCRIPT2023-04-1836 min
SagebrushersS2 Ep. 3: Honors College Dean Matt MeansIn this episode of Sagebrushers, University of Nevada, Reno President Brian Sandoval hosts the dean of the Honors College, Matt Means, for a discussion of his two-plus years in leadership and the college’s ongoing efforts to make honors education attainable for more students. During the episode, Sandoval and Means, who is also an associate professor of music and a professional violinist, discuss the evolution of honors during its 60-year history, the college’s holistic approach to admitting students and the benefits honors students receive on campus. They also discuss Mean’s background as a professional musician and some of his...2023-04-1212 min
Brand OutlawConnecting Brands to Video Gaming: Twofivesix CEO Jamin WarrenVideo games are big business ... but not just for the game companies themselves. Gaming presents opportunities for all types of brands to connect with new audiences. If you're wondering how your business might benefit from a presence in the video game world, this episode is for you. We talk to Jamin Warren, Founder and CEO of Twofivesix, a company that connects its clients to the gaming community. We discuss how companies can reach gamers in an authentic way that doesn't compromise their brand identity. Jamin gives his perspectives on the myths and stereotypes surrounding the gaming world...2023-04-1140 min
Brand OutlawThe Power of Buyer PersonasHow well do you understand your customer base? Sure, you probably know all the demographic info of your current and ideal customers. But do you get them on a deeper level? Do you empathize with their hopes, fears, and frustrations as they relate to your business? In this episode, Matt and Nick talk about how buyer personas can help you know exactly who your customers are so that you can superserve them and build brand loyalty. Click here to learn more about buyer personas and to download your free Buyer Persona Playbook.Find...2023-04-0426 min
Brand OutlawNever Too Late to Start: The Bunn (replay)Starting a music career at age 50 is hard enough. How about doing it in a niche metal genre? It sounds crazy, but it just might work for The Bunn. Scott “The Bunn” Sokoloski is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he's on a mission to build a music career in a niche style while leveraging his neurodiversity as a creative asset. It's a tall order, but his careful planning and infectious optimism could be the keys to his success.The Bunn joins Brand Outl...2023-03-281h 29
Brand OutlawRiches Are in Niches: Derrick Baker, Relish Brand (replay)If you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can.Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic. Does that leave potential customers on the table? Maybe. But it also builds brand lo...2023-03-2133 min
Brand OutlawThe Super Bowl Ad CrutchAre Super Bowl ad-makers lazy? Nick and Matt lament this year's over-reliance on celebrities and nostalgia at the expense of coherent storytelling. They cover a few bright spots, though, including one that didn't even air on TV. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.Optimize your YouTube content and s...2023-02-2124 min
Brand OutlawA New Leash on Life: Gordon Sumner, Veterans Moving ForwardIn this episode, we highlight a wonderful nonprofit doing important work here in the United States. Veterans Moving Forward is an organization that provides service dogs and canine therapy services to veterans with physical and/or mental health challenges, at no cost to the veteran. We talk to President and CEO Gordon Sumner about how these incredible animals are changing and even saving the lives of people who've served our country. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your i...2023-02-0734 min
Brand OutlawAI Generated Content: Threat or Opportunity?Nick and Matt give their thoughts on content generated by artificial intelligence: Why we should embrace it rather than fear it, legal and ethical implications, and why this is hopefully the end of hilarious salad stock photos. Read up on how to get started with AI in this Brand Outlaw article.Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to...2023-01-3136 min
Brand OutlawThe Importance of Website Accessibility | Amber Hinds, Equalize DigitalAmber Hinds is striving to create a world where all people have equal access to information and tools on the internet, regardless of ability. She's the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead organizer of the WordPress Accessibility Meetup and WordPress Accessibility Day conference.We talk to her about the importance of online accessibility, how to know if your site needs improvement, and where to start making those improvements. Episode TranscriptFind more podcasts, videos, and articles at thebrandoutlaw...2023-01-2439 min
Brand OutlawAre You Ready for Some Branding? Best and Worst NFL LogosNick and Matt list their favorite and least favorite logos from the NFL plus offer some tips to consider with your own branding. To see what we're talking about, follow along at sportslogos.net.Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning to help your business stand out: superkickbranding.com.Grow your YouTube channel with TubeBuddy: tubebuddy.com/brandoutlaw2023-01-1727 min
Brand OutlawWill This Episode Get Us Banned from Twitter?It's been a while since we've talked about Elon Musk. And boy, do we have things to say. In this episode, we cover Musk's running of Twitter since he purchased it and how it's tarnished his image as a creative visionary. There are lessons here anyone should consider when leading a team. Find more branding and marketing content at thebrandoutlaw.com. Sign up for our Breakdown newsletter to get useful podcasts, videos, and articles in your inbox. Brand Outlaw is brought to you by Superkick Branding. We design clear brand messaging and positioning...2023-01-1020 min
Brand OutlawTraits of High-Achieving Leaders | Karan Ferrell-Rhodes, Shockingly Different LeadershipIf one of your goals for ‘23 is developing your leadership acumen, this episode is for you. Karan Ferrell-Rhodes led the global high potential program at Microsoft and is now an Executive Coach and CEO of Shockingly Different Leadership. She’s also the author of Lead at the Top of Your Game: How to Deliver Compelling Influence, Drive Differentiating Value, and Build an Impeccable Leadership Brand . In this book, Karen shares the lessons she’s learned from her research on the world's highest achieving leaders. We talk to her about what she’s identified as the top seven leadersh...2023-01-0333 min
Marketing Tips for DoctorsSuperkick Branding With Matt Reno And Nick ColemanIn this episode, Barbara, Matt and Nick discuss:
-Why branding is important for health professionals
-What is the importance of using AdWords
-What is highly targeted messaging and why is it important
Key Takeaways:
“Break the rules and push against convention to stand out and succeed!”
Connect with Matt Reno & Nicholas Coleman:
Website: https://superkickbranding.com/
Podcast: https://thebrandoutlaw.com/
LinkedIn: https://www.linkedin.com/in/mattreno
: https://www.linkedin.com/in/nicholas-r-coleman
YouTube: https://www.youtube.com/@BrandOutlaw_Superkick
Connect with...2022-12-2817 min
Brand OutlawLooking Back on '22Thank you so much for being a Brand Outlaw listener. As we close out 2022, we're revisiting a few of our favorite conversations. Flip through the archives for full episodes. Today, we'll hear from:HydroFlask founder Travis RosbachMelissa DaSilva of QueerNFTAndrea Borgen Abdallah from One Fair WageMichael Stein from the Long Shot Leaders podcastGraphic designer Aaron DraplinPlus: We have the meats - Matt and Nick review ads from Arby's and Oscar Meyer Find more podcasts, videos, and articles at thebrandoutlaw.com, your hub for no-nonsense marketing and branding advice.BRAND OUTLAW IS BROUGHT TO YOU...2022-12-271h 06
Brand Outlaw3 Essential Questions for Vetting an Ad AgencyIn this quick-hit episode, Nick goes over three crucial questions you need to ask when hiring an agency to run your digital advertising. What are the key points to consider and the red flags to watch out for? Brand Outlaw websiteBRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the show? Ask...2022-12-2008 min
Brand OutlawJimmy Bryant, AtomicchildPeople across the U.S. turn to Jimmy Bryant's business Atomicchild to show off their love of the outdoors. In fact, his products are sold in outdoor retailers such as REI. But his road to success wasn't easy. On this episode, he shares his struggles and the approaches he took to turn things around and build the Atomicchild brand. Jimmy's Website Jimmy on YouTube Jimmy's Facebook page @atomicchilddesign on Instagram Brand Outlaw websiteBRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to p...2022-12-1344 min
Brand OutlawHow to Use the 80/20 Rule for Better AdsNot all customers are created equal, so looking at the average digital ad customer is a big missed opportunity. This week, Nick explains the 80/20 rule and how you can use it to make your pay-per-click ads more efficient and profitable. Brand Outlaw websiteBRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the...2022-12-0606 min
Brand OutlawREPLAY: Non-Profit Crash Course | Kevin Bligh, The Crayon ProjectWe're taking a little time off as we continue recovering from our Thanksgiving food comas. But since this is Giving Tuesday, we're revisiting an episode covering an excellent non-profit we not only interviewed but have also worked with through Superkick Branding. Kevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with free multicultural art supplies. It was meant to be a small family project, but word spread rapidly. They got requests for art supply care packages from teachers across the U.S. and beyond. That’s when the Blighs got a crash co...2022-11-2943 min
Brand OutlawThe Science of Branding | Ian NorrisWe think we're totally thoughtful and rational when it comes to making buying decisions. But really, stuff is happening in our brains to drive those decisions without us even realizing it. Today, we take an intriguing dive into some of the science behind consumer behavior with Dr. Ian Norris, a Professor of Marketing at Berea College in Kentucky. Understanding the psychology of buying will help you make better branding and marketing decisions for your business. In this episode, we cover Cola Wars, the pros and cons of algorithms, recommended reading for marketers, and more.Norris...2022-11-2255 min
Brand OutlawBuilding the Amazon Prime of BBQ | Shawn Walchef, Cali BBQ MediaShawn P. Walchef is the founder of Cali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling. As a restaurateur who opened during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model.Listen up to hear Shawn's secret sauce ... of marketing, that i...2022-11-1552 min
Brand OutlawThe Future Is Analog | David SaxAuthor David Sax returns to the Brand Outlaw podcast to discuss his latest book The Future Is Analog: How to Create a More Human World. The pandemic taught us a lot of things (hopefully), one being that the digital utopia we'd dreamed of kind of sucked in reality. How do we embrace the positives of modern technology while holding onto our humanity? We talk about the future of work, education, and more on this episode.Order your copy of The Future Is Analog through the Brand Outlaw Bookshop page. Read our review of David's book here. 2022-11-0847 min
Brand OutlawKeep It Short, Stupid.Nick and Matt warn against loading your messaging with details and discounts. If you're having trouble keeping your marketing messages tight for fear of customers missing something, this episode tells you what you can do instead. Brand Outlaw websiteBRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the show? Ask...2022-11-0118 min
Brand OutlawThe Soul of an Entrepreneur | David Sax (replay)We had to reschedule some interviews to take care of family business. One of those guests we're rebooking is David Sax, who we talked to on Episode 14. He'll be back to discuss his latest book, The Future Is Analog. In the meantime, catch up with this episode. David Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He joins the Brand Outlaw podcast to talk about society's tendency to deify a small subset of entrepreneurs like Elon Musk or Steve Jobs. He argues that by focusing on that sliver o...2022-10-2544 min
Brand OutlawLiquid Death Looks to Crush the Water IndustryHow is canned water worth $700 million? Matt breaks down the early branding successes of Liquid Death with takeaways that can be applied to any business.Brand Outlaw websiteBRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the show? Ask here.More Superkick links2022-10-1808 min
Brand OutlawTurning Inmates Into Entrepreneurs | Bryan KelleyImagine being locked up in prison for a serious crime. You’re probably thinking, “This is it. My life is over. I have no future, even if I get out of here. How am I going to work? Who’s going to hire me?” Today's guest shows that there is hope of second chances. Bryan Kelley serves as the CEO of the Prison Entrepreneurship Program (PEP), an innovative nonprofit organization that unites business executives and inmates through entrepreneurial passion and servant leadership to transform lives, restore families and rebuild communities. Bryan is not only the CEO, but...2022-10-1154 min
Brand OutlawCom-meh-nders: How DC Could Have Better Branded Their Football TeamIt's football season, so Nick and Matt discuss Washington's new name and look. They're underwhelmed, but hey, anything is better than a racial slur, right?BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the show? Ask here.More Superkick links2022-10-0420 min
Brand OutlawPatagonia Founder - Planet Over Profit?Yvon Chouinard, the founder of clothing company Patagonia, ditched his riches to fight climate change. Matt and Nick debate whether this is cause for celebration or skepticism. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the show? Ask here.More Superkick links2022-09-2716 min
From The JingweedsEpisode #110 Have You Spent All The Money You Won? ft: Mark Stutsman & Spencer NelsonOn Today's Job Board we have Recap of Jingweed Invitational 2022 Reno/ Tahoe, Jingweed Boys take the title, Matt plays always plays shitty In the Jingweed Invitational, Would you go to Burning Man, Stocking The shop with beers at the Reno Aces, Beer Reviews, Matt joins Fore Play Podcast, Water talks, and of course Course Happenings. Beer Review:Beer-American Light Lager: Lake Pleasant Brewing Company (4.1% ABV, 12 IBUs)Atomic Duck-IPA: Able Baker Brewing Company (7% ABV, 88 IBUs)Music: Everybody Stay Calm: Run The JewelsFollow The Jingweeds on Twitter and Instagram...2022-09-061h 45
Brand OutlawBuilding the Draplin Brand | Aaron Draplin, Graphic DesignerAaron James Draplin of the Draplin Design Co. makes stuff for rock bands, comedians, restaurants, sporting goods and leftie politicians. He’s traveled the world telling his story, with over 470 speaking fiascos under his belt. What else has he done?Co-created Field Notes memo booksFilmed multiple Skillshare classes, teaching design enthusiasts of all agesReleased two typefaces on ddcfonts.comWrote a book titled Pretty Much Everything, now in its twelfth printing Built a roster of DDC Merch that's up to 300 products and growing! In this episode, Aaron talks to Nick and Matt about how he built his pe...2022-08-231h 12
Brand OutlawSeason One BreakdownMatt and Nick look back over the first season of Brand Outlaw and talk about what worked and what we can improve for future episodes. If you're thinking of starting a podcast, we pack some good tips into this real-time, behind-the-curtain conversation. BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICKFor your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to answer during the show? Ask here.2022-08-1631 min
Brand OutlawNon-Profit Crash Course | Kevin Bligh, The Crayon ProjectKevin Bligh and his wife Beth Ann started the Crayon Project to provide schools with free multicultural art supplies. It was meant to be a small family project, but word spread rapidly. They got requests for art supply care packages from teachers across the U.S. and beyond. That’s when the Blighs got a crash course in creating a nonprofit. The Crayon Project has now spent two years putting thousands of multicultural art supplies into the hands of children in all 50 states. Support The Crayon Project:website | Facebook | Twitter | Instagram | LinkedInBRAND OUT...2022-08-0943 min
Brand OutlawFighting for a Fair Wage | Andrea Borgen AbdallahAndrea Borgen Abdallah is a mission-driven hospitality consultant focused on the intersection of restaurants, social justice, and public policy. She owned a small restaurant in Downtown Los Angeles, barcito, for 6 years, where she often advocated for an improvement in wages, benefits and standards in the hospitality industry. Abdallah was named a 2016 Eater Young Gun, and has been featured on Zagat Los Angeles’ 30 under 30. She closed barcito in June 2021, with a desire to pursue this advocacy work full-time. She is currently the Community Manager for RAISE High Road Restaurants, a subsidiary of One Fair Wage, focused on eliminating th...2022-08-0231 min
Brand OutlawHydro Flask Founder Travis Rosbach on Building a Billion Dollar BrandTravis Rosbach is the inventor and founder of Hydro Flask®. It's now a global, billion-dollar brand, but it certainly wasn't an overnight success. We talk to him about launching this business during the Great Recession. We also get into his current business venture The Tumalo Group, outdoor exploration, gangsta rap and more. Travis' LinkedIn page | Hydro Flask | The Tumalo GroupTHANKS FOR HELPING MAKE 25 EPISODES HAPPENPlease help other people find the show so that they can enjoy fun conversations and practical business advice. Rate, review, subscribe, and share. BRAND OUTLAW I...2022-07-2653 min
Brand OutlawElon vs Twitter | Recession? Don't Stop MarketingElon flips the bird to Twitter, but the bird flips back. Nick and Matt discuss the latest in the ongoing saga of Musk and the social media giant. Then they get into a topic that's actually useful: How to adjust marketing and branding strategies to weather an economic downturn. Brand Outlaw is brought to you by Superkick.For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you want us to...2022-07-1933 min
Brand OutlawMental Health in Business and Supporting the LGBTQ+ Community | Melissa DaSilvaMelissa is a successful physical NFT artist, entrepreneur, therapist, and coach who motivates other LGBTQ+ individuals and artists to take their life and career to the next level.She is also the curator of online gallery QueerNFT.io where she hosts art pieces of Queer Artists while offering education around creating tangible NFTs and the benefits of leveraging the Web3 space to generate income and provide funding for non-profit causes in the LGBTQ+ community. Melissa's website | QueerNFT.io | LinkedIn | Twitter | Instagram | Facebook | YouTubeBrand Outlaw is brought to you by Superkick.Fo...2022-07-1242 min
Brand OutlawGood Leaders Look InwardHey Outlaws. We hope our American listeners had a great Fourth of July, and we hope everyone else's week is off to an awesome start. We're taking a little holiday break, but we don't want to completely leave you hanging. Here's a portion from an older YouTube clip featuring a conversation between Nick, Matt, and our friend and former video producer Graham. We talk about how business leaders can look within to build stronger teams with more accountability. Brand Outlaw is brought to you by Superkick.For your brand to succeed, you need to proudly an...2022-07-0511 min
Brand OutlawScaling Mindset and Communicating to Hispanic Audiences | Gabriela Pulido, ScaltoGabriela Pulido is the Founding Partner of Scalto, a company that focuses on branding and communications to help Hispanic and Latin American B2B service businesses become scalable. She joins the Brand Outlaw podcast to talk about business, communication, and how dealing with a harrowing experience made her stronger. Topics from this episode:Scalto and the "scaling mindset"How does weak branding hold back scaling?Miami's booming tech sceneCommunicating to different Hispanic communitiesDealing with having been kidnapped in VenezuelaBest business cultures in Latin AmericaScalto website | Twitter | Instagram | Gabriela's LinkedInBrand Outlaw is...2022-06-2842 min
Brand OutlawHow to Increase Business With a Brand Mascot | Manny CartoonManny Cartoon does incredible work designing fun brand mascots. In fact, he made one for Brand Outlaw. That badass cactus you see on the episode cover and on our YouTube channel was created by Manny Cartoon. He joins the podcast to talk about how a character mascot created specifically for your business can make your brand stand out, tap into nostalgia, and help bring in loyal customers. Bonus content:After recording Manny's interview, he showed Nick and Matt the final version of the new Brand Outlaw mascot. Watch the reveal on our YouTube c...2022-06-2143 min
Brand OutlawElvis Wedding Chapels Get All Shook UpThe group that owns the rights to Elvis Presley's name and image are cracking down on Las Vegas' Elvis-themed wedding industry. Nick and Matt break down why this move is short-sighted and what they should be doing instead to bolster the King's brand and legacy for a new generation. Brand Outlaw is brought to you by Superkick.For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.Got a question you wa...2022-06-1438 min
Liberty & Justice with Matt WhitakerAdam Laxalt, Nevada US Senate candidate and former Nevada Attorney General, joins L&JAdam Laxalt, candidate for US Senate (adamlaxalt.com) in Nevada and former Nevada Attorney General is this week’s guest on Liberty & Justice with Matt Whitaker. Adam and Matt discuss protecting federalism and battling the Obama Administration, appointing judges, reducing violent crime, supporting law enforcement and confronting woke companies.Watch every episode of Liberty & Justice at whitaker.tv.SAVE MISSOURI VALUES PAC is this week’s sponsor.Laxalt graduated Magna Cum Laude from Georgetown University and graduated from Georgetown University Law Center. Additionally, he is a former Naval Officer and Iraq Veter...2022-06-1116 minFrom The JingweedsEpisode #101 One or Two of Your Friends Are Full of Shit! ft: Mark StutsmanOn Today's Job Board we have Reno Team Captain Marc Stutsman, Jingweeds are Going To Whip Ass in Reno, Reno Golf is Ramping Up, Where is The Golf Economy Headed, Windiest Spring We Can Remember, Where is The Water Going To Come From, I'm at a Crossroads With The NBA, Beer Reviews, And Of Course Course Happenings.Beers Reviewed:Simple Machine Brewing Co: Day Crusher: Blonde Ale (4.8% ABV, 15 IBUs)The Shop Beer Co.: Crispy: Lager (5.5% ABV, 10 IBUs)Music:System of a Down: Old School HollywoodFollow us on Twitter a...2022-06-081h 17
Brand OutlawBusiness and Boogie Nights | Michael Stein, Long Shot Leaders PodcastMichael Stein is an entrepreneur, actor, writer, director, producer and stand-up comedian who has acted and worked with multiple Academy Award winning actors, filmmakers, producers and Fortune 500 leaders.Michael is the host of the Long Shot Leaders Podcast, which tells the story of underdogs who have found success.He joins Brand Outlaw to talk acting, personal development, career pivots, and more. We also ask him a "really f_cked up question" by making him choose his favorite Godfather movie.longshotleaders.com | Twitter | InstagramBrand Outlaw is brought to you by Superkick....2022-06-0751 min
Brand OutlawWalmart Gets (Freezer) BurnedWalmart decided to celebrate, make that exploit Juneteenth. Nick and Matt talk about why what they did was bad branding (and a crappy move in general). They also talk about why brands can do better than "giving back" plus the importance of a brand guardian.Brand Outlaw is brought to you by Superkick.For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation.Le...2022-05-3132 min
Brand OutlawStrategy and Process Come First | Natasha Davis, Impact BrandingObviously, large businesses have an inherent advantage over small businesses in terms of money or name recognition. But they also have an advantage in that they often understand branding, strategy, and process better than many small business owners who are looking for quick wins. Natasha Davis wants to help change that.Natasha is the CEO of Impact Branding. We talk shop about branding vs. design, how processes lead to profitability, and the mistakes we all make when first starting a business.natashadavisvisionary.com | Twitter | LinkedInBrand Outlaw is brought to you by Superkick....2022-05-2443 min
Brand OutlawConcise Messaging | RIP iPod | Should Artists Post on LinkedIn?Nick and Matt explain how to use the buyer's journey to make your messaging more concise and effective. They talk about the balancing act of making a website user friendly without sacrificing SEO value. Plus, they answer a listener question about whether artists should post to LinkedIn, and they memorialize the iPod. Brand Outlaw is brought to you by Superkick.For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com fo...2022-05-1740 min
Brand OutlawThe Soul of an Entrepreneur | David SaxDavid Sax is the author of The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth. He joins the Brand Outlaw podcast to talk about society's tendency to deify a small subset of entrepreneurs like Elon Musk or Steve Jobs. He argues that by focusing on that sliver of the population, we ignore the vast majority of entrepreneurs: those who start bakeries or hair salons, immigrants who bring a piece of their homeland to a new country, the people who sacrifice stability for the promise of freedom from stifling workplaces. saxdavid.com | Twitter | Order The...2022-05-1044 min
Brand OutlawPushing for Diversity | Leslie Xia, Millie MagazineThis week's guest has not only an impressive resume in the world of magazine design but also the courage to push for change when necessary. Leslie Xia is a queer Chinese American art director. They studied graphic design at the Maryland Institute College of Art and have worked for companies like the Foundry 360 at DotDash Meredith, Men's Health, VICE News, and Fast Company. Their personal work focuses on race, gender identity, and social justice.Leslie joins Brand Outlaw to discuss their role as art director at Millie, a money magazine for women. We talk about...2022-05-0343 min
Brand OutlawDerrick Baker, Relish Brand | Chicago Style ThreadsIf you try to appeal to everyone, you appeal to no one. Figure out who your core audience is, and solve their problems better than anyone else can.Derrick Baker knows all about doubling down on a core audience. His apparel company Relish Brand isn’t for everyone. He took his hometown pride in the great city of Chicago and made clothes specifically for people who love the Windy City as much as he does ... but with a punk rock aesthetic. Does that leave potential customers on the table? Maybe. But it also builds brand loyalty with th...2022-04-2633 min
Brand OutlawSuperkick Is Here | Trademark AdviceBig news! Nick and Matt announce the launch of their branding consultancy Superkick. Hear about their service offerings, and get some helpful advice on the importance of filing your business name for trademark registration as early as possible.Brand Outlaw is brought to you by Superkick.For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com or email info@superkickbranding.com for a free 30-minute consultation.Learn more through our YouTube content. 2022-04-1926 min
Brand OutlawNever Too Late to Start | The BunnThe Bunn is the 50 year old, baritone, sludge metal guy on the internet. A self propelled, high functioning autistic, multidisciplinary artist, he's on a mission to build a music career in a niche style while leveraging his neurodiversity as a creative asset. It's a tall order, but his careful planning and infectious optimism could be the keys to his success.2022-04-121h 08
Brand OutlawBrand Outlaw Podcast TrailerSuperkick workshops and strategy sessions: For your brand to succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Visit superkickbranding.com for a free 30-minute consultation.Learn more through our YouTube content. Follow us on LinkedIn and Instagram.2022-04-0901 min
Brand OutlawMatt Houser, Columbus State University Women's Basketball CoachWhat’s it like coaching college sports in the age of social media? If you’re a young athlete, this is a great time because you have access to coaches and recruiters at a level that never existed until recently. But on the flip side, if everyone has access, it’s that much harder to stand out. We talk to Columbus State University Women's Basketball Coach Matt Houser about what it takes for a potential recruit to grab his attention and prove they’re worthy of a roster spot. His advice is perfect for young athletes but can also...2022-04-0557 min
Brand OutlawBranding Smackdown: Will Smith vs Chris Rock, Pusha T vs McDonald's, AMC vs logicOn this bonus episode, Nick and Matt talk about the Oscars slap and what that means for personal branding. Then they talk food: Fries, fish sandwiches, wieners. It's a fun way to start your weekend while gaining some branding insight. Enjoy, Outlaws!Brand Outlaw workshops and strategy sessions: For your brand to succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Visit our website or email info@brand-outlaw.com for a free 30-minute consultation.Learn more through our YouTube content. 2022-04-0134 min
Brand OutlawTen-Year Street Art Party | John Winters of PRHBTNJohn Winters, co-founder of Lexington, Kentucky's annual PRHBTN street art festival, drops by to tell how his love for street art developed, the challenges of bringing in artists from across the world, and why it's important to make PRHBTN a city-wide party. Learn more at PRHBTN.com.Follow PRHBTN on Instagram, Twitter, FacebookBrand Outlaw workshops and strategy sessions: For your brand to succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Visit our website or email info@brand-outlaw...2022-03-2934 min
Brand OutlawClimate Designers | Marc O'Brien on Design and Business' Role in Impacting the PlanetToday Matt talks to Marc O'Brien, co-founder of Climate Designers, a global network of designers using their talents to push the world toward a more sustainable future. This episode covers design and business' roles in fighting climate change, what that means for companies' bottom lines, punk rock influences, and much more.Marc O'Brien is a climate designer, strategist, and educator. He’s the co-founder of The Determined, a creative studio for a climate-resilient world. They help organizations addressing our climate crisis with branding, messaging, marketing, and innovation strategy. Marc is also adjunct faculty at California College of th...2022-03-2254 min
Brand OutlawBranding for AthletesWith March Madness going on, we thought we'd talk about the importance of branding for individual athletes. What does last year's Supreme Court ruling against the NCAA mean for young athletes, and what can they - or any business owner for that matter - learn from Lebron James or Serena Williams? And which tennis player's branding is so lackluster that we forget he's one of the all-time greats?Visit brand-outlaw.com to learn more through our YouTube content. Follow @brandoutlaw on Instagram.Brand Outlaw workshops: To stand out and succeed, you need to...2022-03-1648 min
Brand OutlawHow Perfectionism Hurts Your BusinessHere's a topic a lot of us can relate to. We want to get the job done right, so preparation and attention to detail are important. But at what point do those things start hurting our ability to achieve our business goals? Nick and Matt cover this topic to move you toward a mindset of optimization over perfection.Visit brand-outlaw.com to learn more through our YouTube content. Follow @brandoutlaw on Instagram.Coming soon: Brand Outlaw workshops. To stand out and succeed, you need to proudly and clearly plant your flag. We'll work...2022-03-0924 min
Brand OutlawCEO’s Tweets Hurt Coinbase Brand PromiseA CEO takes credit for an innovative ad idea ... that he got from someone else. How can that hurt a company's brand promise? Matt and Nick dive into that plus gut feelings versus marketing data and the value of campaigns that extend across multiple touchpoints. Ways to support the people in UkraineVisit brand-outlaw.com to learn more through our YouTube content. Follow @brandoutlaw on Instagram.Coming soon: Brand Outlaw workshops. To stand out and succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to...2022-03-0228 min
Brand OutlawPut Your Customers FirstPut ego aside, and focus your brand's messaging on how it serves your customers. Visit brand-outlaw.com to learn more through our YouTube content. Follow @brandoutlaw on Instagram.Coming soon: Brand Outlaw workshops. To stand out and succeed, you need to proudly and clearly plant your flag. We'll work with you one-on-one to develop your brand's positioning, messaging, and more. Email info@brand-outlaw.com for a free 30-minute consultation.2022-02-2344 min
Brand OutlawAd Hits and Misses from Super Bowl LVIFor the first episode of the Brand Outlaw, Matt and Nick break down the advertising hits and misses from Super Bowl LVI. It's a fun conversation with a ton of takeaways for businesses of all types. We also talk about how a small business can leverage a big event like the Super Bowl even without a multi-million dollar ad budget. Visit brand-outlaw.com to learn more through our YouTube content. Follow @brandoutlaw on Instagram.Coming soon: Brand Outlaw workshops. To stand out and succeed, you need to proudly and clearly plant your flag...2022-02-1650 min
Brand OutlawBrand OutlawThe Brand Outlaw takes a different approach to branding and marketing podcasts. We're all about helping business leaders stand out from the herd. Subscribe to hear from entrepreneurs who've succeeded by breaking the rules. 2022-02-0900 min
Working Class AudioWCA #348 with Mike Blodgett - Reno to East Oakland, Starving Musician, Building a Studio, and Becoming an Electrician.
Today, my guest is producer, engineer, composer, and electrician Mike Blodgett, the owner of Electric Sparky Land recording in East Oakland. In this episode, we discuss:
East Oakland
Live/Work Space
Reno, Nevada
Viola
Field Recording
4 Tracks
Starving Musician
Becoming an Electrician
Business Practices
Building a Studio
Creating A Record Label
Recording Bands Live
Choosing Gear
Talking Electricity
Hiring an Electrician
Matt's Rant: Atmos Studio UpdateLinks and Show Notes
Mike's Studio
WCA on Instagram: @working_class_audio
Connect with Matt on Linkedin
Current sponsors & promos
Cr...2021-08-1746 min
Working Class AudioWCA #348 with Mike Blodgett - Reno to East Oakland, Starving Musician, Building a Studio, and Becoming an Electrician.Today, my guest is producer, engineer, composer, and electrician Mike Blodgett, the owner of Electric Sparky Land recording in East Oakland. In this episode, we discuss:
East Oakland
Live/Work Space
Reno, Nevada
Viola
Field Recording
4 Tracks
Starving Musician
Becoming an Electrician
Business Practices
Building a Studio
Creating A Record Label
Recording Bands Live
Choosing Gear
Talking Electricity
Hiring an Electrician
Matt's Rant: Atmos Studio UpdateLinks and Show Notes
Mike's Studio
WCA on Instagram: @working_class_audio
Connect with Matt on Linkedin
Current sponsors & promos
Credits
Gu...2021-08-1652 min
Chicago CapitalS1E20: Reno Perry @ WisefulReno Perry is the CEO & Founder of wiseful, a career advancement platform where early & mid-career talent can book virtual calls with experts at top companies for 1:1 personalized career advice, interview prep, skills development, and powerful connections to land their dream job.Manifold Group is a venture holding company based in Chicago with offices in Dallas, Los Angeles, and soon Atlantic Canada. Early stage private investments represent an extraordinary investment opportunity, but existing investment models in the space leave much to be desired.Manifold is a new model for growth in the new economy, designed to create and...2021-06-0434 min
ROADCASTEpisode 70 - Reno RosserReno Rosser has done it all in western sports. On a drive through California, Matt and Reno discuss the future of the sport, and the challenges of the political climate that rodeo faces in the home state of Flying U Rodeo.2021-05-2343 min
Our Town RenoStreet Outreach with the Eddy House in Reno, NevadaIt’s another windy day in Reno along the Truckee River. Austin and Eric with the Eddy House are going from tent to tent checking in on people, and if they are young adults offering their services to get them back on track. We’ll also meet one of them Matt who’s been living with his husband in a tent for six months after losing a warehouse job. Our reporter for this episode is Richard Bednarski. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit...2021-02-2512 min
Plane Talking UK PodcastEpisode 345 - Save the RenoJoin Carlos, Matt, Nev, Armando and the legendary Bob Mills for this week's aviation silliness. In this week's show the Boeing 737 Max can finally fly passengers, Singapore airlines installs their new first class onto all its A380's & two pilots get into trouble for drawing non-family-show content in the sky. In the military this week The US Air Force continues to expand options for enlisted Airmen and some officers to seek pilot positions and the first F/A-18C from the Blue Angels lands in Washington for display at the Smithsonian. We welcome to the live show...2020-11-222h 05
Inspired to Be AuthenticRacism in the Gay Community, with Reno, Mav & EdwardIn this episode we unpack the hot topic of racism in the gay community. We share experiences of overt and covert racism, how our preferences can be a way to hide behind attitudes rooted in racism, and how to overcome the conditioning that may be contributing to our preferences. We also openly share our own personal biases when it comes to our own preferences/attractions and provide some solutions on how to start taking responsibility for our unconscious biases.Thank you to my guests Reno Winston, Mav Mehta & Edward Tsang for showing up with such courage and...2020-11-181h 25