Shows
The Shift PodcastZero To Hero: 30 Day Business Launch | Ep 28Starting a business doesn’t have to take months—or even weeks. In this episode of The Shift Podcast, Matt and Evan walk through a step-by-step plan to launch your business and land your first 10 customers in just 30 days. No website. No branding. No social media following required. They unpack what really matters: defining your offer, pre-selling to your warm market, building a minimum viable business, and doubling down on what works. If you’ve been stuck in “planning mode,” this episode is your permission—and your playbook—to stop stalling and start building.Contact: theshiftpodcas...2025-07-1630 min
The Shift PodcastBusiness Partnerships: When It Works and When It Doesn't | Ep 27Thinking about going into business with a partner? You might want to listen first. In this episode of The Shift Podcast, Matt and Evan break down the good, the bad, and the downright dangerous sides of business partnerships. From Dave Ramsey’s “5 Ds” to why true 50/50 splits are a legal and emotional minefield, this conversation will challenge your assumptions and help you make smarter decisions. Whether you’re in a partnership now or considering one, you’ll learn what makes them thrive—and what makes them implode. This one’s a must-listen for founders and leaders at every level.Co...2025-07-0931 min
The Shift PodcastTrust Over Tactics | Ep 26Skills don’t sell. Trust does. In this episode of The Shift Podcast, Matt and Evan break down five powerful ways to build trust in business—so you can attract more clients, close more sales, and grow with integrity. You’ll learn why empathy always comes first, how to leverage proof and social credibility, and how quick wins build confidence faster than big promises. They also unpack two proven sales frameworks (Know–Like–Trust and 7-11-4), plus why your longevity in business is a trust-builder all on its own. If you want your market to believe in you, this is th...2025-07-0226 min
The Shift PodcastDestiny Or Distraction? | Ep 25How do you know if a new idea is an opportunity… or just a distraction? In this episode of The Shift Podcast, Matt and Evan tackle the entrepreneurial minefield of shiny object syndrome. They break down why more success leads to more temptation, how to evaluate new opportunities with clarity, and the 7 questions every leader should ask before jumping into something new. From niche hopping to resource allocation to vision alignment—this episode is a crash course in strategic decision-making. If you’re tired of starting and stopping, this conversation will help you focus, commit, and win.C...2025-06-2524 min
The Shift PodcastAre You A Genius? | Ep 24You’re not lazy—you’re just working outside your genius. In this episode of The Shift Podcast, Matt and Evan dive deep into the 6 Types of Working Genius, a framework developed by Patrick Lencioni that’s transforming how leaders approach productivity, team dynamics, and self-awareness. You’ll discover your unique working genius, where you’re wasting energy, and why feeling guilty about your weaknesses is actually a sign you’re ready to level up. Whether you lead a team of two or 200, this episode will show you how to stop white-knuckling your way through work—and start building around your stre...2025-06-2544 min
The Shift PodcastHabits: The Make or Break of Business Leaders | Ep 23Most entrepreneurs don't have a strategy problem—they have a habit problem. In this episode of The Shift Podcast, Matt and Evan expose the three biggest bad habits sabotaging business leaders: procrastination, perfectionism, and avoidance. You’ll learn how to apply the habit swap strategy, how to use your environment as a cheat code, and why consistency always beats intensity. From personal discipline to professional execution, this episode offers practical tools you can apply right now to get back in control of your time, your leadership, and your life.Contact: theshiftpodcast.co Matt Ware...2025-06-1133 min
The Shift PodcastLeadership Lessons From the 2024 Election | Ep 22Whether you love or hate politics, one thing is certain—it's leadership in its rawest form. In this episode of The Shift Podcast, Matt and Evan unpack five powerful leadership lessons from the 2024 U.S. election cycle. From knowing your base and casting clear vision to rocking the boat and embracing confidence, this conversation will challenge you to lead louder, bolder, and more intentionally. No political rants—just real takeaways that translate directly to your business and leadership. If you're serious about growing, it’s time to study the moves of the most influential leaders in the world....2025-06-0427 min
The Shift PodcastWhat Really Holds Entrepreneurs Back | BONUS interview with Dr. Alok SinghWhat really holds entrepreneurs back? In this bonus episode of The Shift Podcast, Matt and Evan sit down with Dr. Alok Singh—a board-certified psychiatrist, entrepreneur, and author of the just-released book Profit From Pain. With a rare blend of medical expertise, business acumen, and deep personal insight, Dr. Singh dives into the hidden emotional roadblocks that limit leaders: unresolved trauma, identity confusion, anxiety, burnout, and more. If you're grinding hard but still feeling stuck, this conversation will help you connect the dots between inner healing and outer success. It’s raw, real, and packed with wisdom.2025-05-2836 min
The Shift PodcastThe Truth About Leadership Pain | Ep 21How much pain can you take? In this episode of The Shift Podcast, Matt and Evan unpack the brutal truth behind personal and professional growth: it always comes with pain. You’ll learn why leadership pain is unavoidable, how avoidance becomes your cap, and why disruption and discomfort are actually the fuel for your next level. From skydiving and 75 Hard to Maxwell, Goggins, and Hormozi—this episode is loaded with real-world wisdom. If you're trying to grow your business, your leadership, or yourself… this conversation will stretch you. Contact: theshiftpodcast.co Matt Ware: https://themattware.com 2025-05-2127 min
The Shift PodcastMomentum: A Leader's Best Friend | Ep 20Momentum isn’t magic—it’s a leadership skill. In this episode of The Shift Podcast, Matt and Evan break down why momentum is a leader’s greatest friend—or worst enemy—and how you can create it on purpose. They unpack the myth that momentum is outside your control and show you how to build it step by step, starting with small wins and stacking them into unstoppable progress. You’ll also learn why momentum always follows disruption, and how morale and money are the two engines every business must keep moving forward. If you feel stuck, this episode will g...2025-05-1430 min
The Shift PodcastEvery Business Is A People Business | Ep 19“If it weren’t for the people…” Sound familiar? In this episode of The Shift Podcast, Matt and Evan break down the one thing that drives every business, regardless of industry: people. From internal leadership to external customer interactions, your ability to lead, communicate, and connect will make or break your business. You’ll hear how companies like Zappos and TOMS scaled by putting people first, why “soft skills” should be considered survival skills, and how to shift your mindset from transactional to transformational. Plus, four actionable ways to grow your people skills this week. Contact: thesh...2025-05-0727 min
The Shift PodcastDo You Own A Business Or A Job? | Ep 18Summary: Your business was supposed to give you freedom—but now it feels like it owns you. In this episode of The Shift Podcast, Matt and Evan break down why most business owners are stuck in operator mode, the dangerous “owner-operator” identity, and how to start building a company that runs without you. They cover two tactical steps you can take this week—a time audit and SOP creation—to shift from chaos to clarity. If you’re ready to stop doing it all yourself and start thinking like a true owner, this is the episode to get you movi...2025-04-3027 min
The Shift PodcastFiring To Move Forward | Ep 17Summary: Most leaders think they’re one hire away from a breakthrough—but what if you’re actually one fire away? In this powerful episode of The Shift Podcast, Evan and Matt dive into the most avoided (but necessary) leadership move: letting someone go. You’ll learn the difference between a training issue and a character problem, five red flags it’s time to fire, and a practical 4-step framework to make the process clearer and less emotional. This isn’t about being ruthless—it’s about leading with clarity, courage, and responsibility. If you’re holding onto someone who’s...2025-04-2329 min
The Shift PodcastBusy Won't Make Your Business Better | Ep 16Most entrepreneurs are grinding hard—but on the wrong things. In this episode, Evan and Matt expose the trap of "feel-good" tasks that don’t actually drive growth and show how to identify what truly moves the needle. They explore how experience is earned through growth—not time—and how using the 80/20 rule (Pareto Principle) can lead to game-changing results. You'll learn how to shift your focus, apply strategy through ruthless prioritization, and get actionable steps to unlock the next level in your business. If you're feeling stuck or plateaued, this conversation will help you break through.Con...2025-04-1619 min
The Shift PodcastStop Being Nice. Start Being Clear | Ep15Most leaders think they’re communicating—until nothing changes. In this episode of The Shift Podcast, Evan and Matt tackle one of the most crucial (and overlooked) leadership skills: effective communication. You’ll hear why “being nice” often leads to confusion, how the last 10% of a conversation is usually where the real breakthrough lives, and why clarity is the kindest thing you can give your team. Whether you're leading remote teams, managing conflict, or trying to encourage better performance—this episode is your wake-up call. If you want more trust, alignment, and progress in your leadership... it starts with saying what...2025-04-0929 minThe Shift PodcastHire For Growth, Not Help | Ep14Hiring is one of the biggest challenges for entrepreneurs—but it’s also one of the most important drivers of business growth. In this episode of The Shift Podcast, Evan Weiland and Matt Ware break down the difference between delegating and empowering, why hiring for character over skill leads to better long-term results, and how to set new hires up for success with clear expectations. They share practical strategies for building a high-performance team, avoiding common hiring mistakes, and ensuring your next hire moves your business forward. If you're a solopreneur looking to expand your team or struggling with past...2025-01-3026 minThe Shift PodcastClimbing the Value Ladder | Ep13In this episode of The Shift Podcast, Evan Weiland and Matt Ware dive into the concept of increasing your value in the marketplace by climbing the "value ladder." They break down the four levels—Worker, Supervisor, Strategist, and Visionary—and discuss how solving bigger problems can elevate your position and impact. Through practical advice and relatable examples, they explore why mindset, skills, and tools are critical for providing value to your team, company, and customers. Tune in to learn how to assess where you are on the value ladder and take actionable steps to climb higher.Co...2025-01-2421 minThe Shift PodcastStop Analyzing & Start Acting | Ep12In this episode of The Shift Podcast, Evan Weiland and Matt Ware discuss the importance of taking action over excessive analysis. Drawing insights from Derek Sivers' Ted Talk and John Maxwell's leadership principles, they reveal how leaders with a bias toward action achieve greater success. Learn practical strategies for overcoming analysis paralysis, embracing imperfection, and using action to drive meaningful growth in your business and life.Contact: theshiftpodcast.co Contact Evan: https://evanweiland.com/ Matt Ware: https://themattware.com/2025-01-1517 minThe Shift PodcastHow a Local Business Lives Out Its Mission | BONUS Interview EpisodeSummary: In this special bonus episode of The Shift Podcast, Evan Weiland and Matt Ware sit down with Kevin Utile, pastor and founder of Doulos Coffee Shop. They explore the incredible story of how a small coffee shop funds church programs, supports missions, and helps vulnerable populations while staying true to its faith-driven mission. Kevin shares practical insights on balancing business profitability with ministry goals and highlights the importance of excellence in leadership and service. This episode is a must-listen for entrepreneurs of faith looking to integrate purpose and profit in their ventures....2024-12-1428 minThe Shift PodcastThe Power of Personal Brand | Ep11Summary: In this episode of The Shift Podcast, Evan Weiland and Matt Ware explore the transformative power of personal branding. They discuss how core values and reputation form the foundation of an authentic personal brand, sharing examples like Deion Sanders and Budweiser. Learn practical steps to build, improve, and evolve your personal brand over time, attracting the right people and repelling the wrong ones. Whether you're a business owner or leader, this episode is packed with insights to help you leverage your personal brand for influence and impact. Contact: theshiftpodcast.co 2024-12-0619 minThe Shift PodcastLive To Work Or Work To Live? | Ep 10Summary:In this insightful episode of The Shift Podcast, Evan Weiland and Matt Ware discuss the elusive concept of work-life balance for entrepreneurs. Exploring the tension between work and rest, they share actionable insights on managing burnout, balancing family life, and finding purpose through meaningful work. With lessons from elite athletes and biblical principles, Evan and Matt uncover practical strategies to thrive in both personal and professional life. This episode is a must-listen for anyone seeking a sustainable approach to work and rest.Contact:theshiftpodcast.coContact Evan:2024-11-2124 minThe Shift PodcastWhen The Worst Thing Is The Best Thing | Ep 9Summary: In this episode of The Shift Podcast, Evan Weiland and Matt Ware dive into the transformative power of reflection and reframing when facing setbacks. Sharing personal stories, including unexpected client losses and lessons from leadership experts like Michael Hyatt, they discuss how to shift perspective on challenges. Learn practical techniques to turn difficult situations into growth opportunities, helping you navigate your business journey with resilience and purpose.Contact:theshiftpodcast.coContact Evan:https://www.linkedin.com/in/evanweiland/Matt Ware:...2024-11-1321 minThe Shift PodcastPivot or Persevere? Decision-making For Business Success | Ep 8Summary: In this episode of The Shift Podcast, Evan Weiland and Matt Ware dive into a critical topic for entrepreneurs—when to pivot and when to persevere. They discuss how success is often a product of time and consistency, sharing insights on the importance of making decisions based on data rather than emotions. With real-life examples and practical advice, they explore how to balance intuition with experience to make the best decisions for long-term growth.Contact:theshiftpodcast.coContact Evan:https://www.linkedin.com/in/evanweiland...2024-11-0621 minThe Shift PodcastExtreme Ownership: Taking Full Responsibility in Life and Business | Ep7Summary:In this powerful episode of The Shift Podcast, Evan Weiland and Matt Ware tackle the importance of extreme ownership for entrepreneurs. They explore the impact of taking full responsibility on personal and business growth, discussing how blame can derail progress and why owning every outcome is essential for leaders. Referencing insights from Jocko Willink’s Extreme Ownership and Brian Tracy’s No Excuses, Evan and Matt share actionable strategies for developing self-awareness and prioritizing responsibility in all aspects of life and work.Contact:theshiftpodcast.coContact Evan:ht...2024-10-3022 minThe Shift PodcastWhy Growing YOU Grows Your Business | Ep6Summary: In this episode of The Shift Podcast, Evan and Matt dive into the critical differences between being self-employed and owning a business. They discuss why working on your business is more valuable than working in it and share personal experiences about the transition from solopreneur to entrepreneur. If you've ever struggled to shift your mindset from self-employed to business owner, this episode is for you. www.theshiftpodcast.co Contact Evan:www.linkedin.com/in/evanweiland/Matt Ware: www.themattware.com www.facebook...2024-10-2324 minThe Shift PodcastAre You Working ON Your Business, Or Just IN It? | Ep5Summary: In this episode of The Shift Podcast, Evan and Matt dive into the critical differences between being self-employed and owning a business. They discuss why working on your business is more valuable than working in it and share personal experiences about the transition from solopreneur to entrepreneur. If you've ever struggled to shift your mindset from self-employed to business owner, this episode is for you. Contact: theshiftpodcast.co Contact Evan: https://www.linkedin.com/in/evanweiland/ Matt Ware: https://themattware.com/ 2024-10-1725 minThe Shift PodcastShould You Buy Or Should You Build? | Ep4Episode Title: Buy Then BuildEpisode Number: EP4Hosts: Evan Weiland & Matt WareEpisode Summary:In this episode of The Shift Podcast, Evan and Matt explore the concept of business acquisition as a pathway to entrepreneurship. They break down the strategy behind buying an existing business, its advantages over starting from scratch, and how this approach can fast-track your entrepreneurial journey. Learn the ins and outs of acquiring a business, the steps to take after the purchase, and how to build and scale it for success.Key Takeaways:...2024-10-0931 minThe Shift PodcastConfronting The Imposter Within You | Ep3In this episode of The Shift Podcast, Matt and Evan tackle the pervasive issue of imposter syndrome. They break down the root causes of this feeling and share actionable strategies to overcome it, emphasizing the importance of preparation, mindset, and emotional awareness.Key Takeaways:Preparation is crucial: Lack of preparation fuels feelings of inadequacy, but being well-prepared helps to combat imposter syndrome.Mindset matters: Shifting your mindset from "fake it till you make it" to building true confidence through competence and self-awareness.Emotions are data: Understanding your emotions without letting them dictate your actions can help...2024-10-0219 minThe Shift PodcastDon't Let The Fear of Failure Paralyze You | Ep2Episode Title: Don't Let The Fear of Failure Paralyze You | Ep2Episode Number: EP2Hosts: Evan Weiland & Matt WareEpisode Summary:In this episode of The Shift Podcast, Evan and Matt dive deep into the theme of fear of failure and how it impacts entrepreneurs and business owners. They explore the importance of embracing failure as a natural part of the entrepreneurial journey and discuss how to reframe setbacks as stepping stones to success.Key Takeaways:Fear of failure is inevitable: Every entrepreneur experiences it, but learning to...2024-09-2520 minThe Shift PodcastIt's Time To Make Your Shift! | Ep1Episode Title: It's Time To Make Your Shift | Ep1Hosts: Matt Ware & Evan WeilandPodcast: The Shift PodcastDuration: 10 minutesSummaryIn this first episode of The Shift Podcast, co-hosts Matt Ware and Evan Weiland introduce themselves and the mission behind the show. The episode dives into the concept of "The Shift". The necessary changes entrepreneurs and business owners must make to reach the next level in both life and business. Matt and Evan share their personal journeys as business owners, discussing the inspiration for starting the podcast and...2024-09-1810 min