Shows
Production Value Matters: The Business Event PodcastWhy Your Event Fell Apart: The Meeting That Never HappenedIn this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes.This is not a conversation about gear. It’s about leadership, communication, and making sure your AV team isn’t showing up blind. From initial creative downloads to wardrobe strategy, stage walkthroughs, and cue-to-cue rehearsals, Matthew outlines the critical checkpoints that separate seamless shows from show-saving scramb...2025-07-2212 minProduction Value Matters: The Business Event PodcastWhy Your Event Fell Apart: The Meeting That Never HappenedIn this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes.This is not a conversation about gear. It’s about leadership, communication, and making sure your AV team isn’t showing up blind. From initial creative downloads to wardrobe strategy, stage walkthroughs, and cue-to-cue rehearsals, Matthew outlines the critical checkpoints that separate seamless shows from show-saving scramb...2025-07-2212 min
Production Value Matters: The Business Event PodcastHow to Protect Your Event’s Production Vision in 2025Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this.In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, Matthew offers candid, expert advice on how to make smart production decisions without sacrificing audience experience. From navigating in-house AV limitations to making strategic design upgrades, this is an essential listen for planners looking to protect ROI and elevate...2025-07-0132 minProduction Value Matters: The Business Event PodcastHow to Protect Your Event’s Production Vision in 2025Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this.In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, Matthew offers candid, expert advice on how to make smart production decisions without sacrificing audience experience. From navigating in-house AV limitations to making strategic design upgrades, this is an essential listen for planners looking to protect ROI and elevate...2025-07-0132 min
Production Value Matters: The Business Event PodcastWhat Planners Get Wrong About Event Entertainment in 2025 with Patrick McGannon of PM GIGS Inc.What’s the fastest way to kill a great show? Poor planning around entertainment.You booked a killer band. But did you think about sound check? Rider updates? That mic for your CEO’s speech?In this episode of Production Value Matters, host Matthew Byrne is joined by Patrick McGannon, founder of PM GIGS, to unpack the real challenges and opportunities in booking live entertainment for business events.Pat brings a dual perspective—seasoned performer and production-savvy agency owner—and shares candid insights on what’s changed in the entertainment landscape since the pandem...2025-06-2433 minProduction Value Matters: The Business Event PodcastWhat Planners Get Wrong About Event Entertainment in 2025 with Patrick McGannon of PM GIGS Inc.What’s the fastest way to kill a great show? Poor planning around entertainment.You booked a killer band. But did you think about sound check? Rider updates? That mic for your CEO’s speech?In this episode of Production Value Matters, host Matthew Byrne is joined by Patrick McGannon, founder of PM GIGS, to unpack the real challenges and opportunities in booking live entertainment for business events.Pat brings a dual perspective—seasoned performer and production-savvy agency owner—and shares candid insights on what’s changed in the entertainment landscape since the pandem...2025-06-2433 min
Production Value Matters: The Business Event PodcastNo Why? No Impact: Building Human-First Event Experiences with Alex Shebar of NYC Social ClubIs your event creating fans or just checking boxes?In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO and Amazon, Alex has seen what works—and what completely misses the mark.Together, Matthew and Alex dig into the core of what makes events feel human, relevant, and worth sharing in 2025. They tackle why so many brands still “stop...2025-06-1739 minProduction Value Matters: The Business Event PodcastNo Why? No Impact: Building Human-First Event Experiences with Alex Shebar of NYC Social ClubIs your event creating fans or just checking boxes?In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO and Amazon, Alex has seen what works—and what completely misses the mark.Together, Matthew and Alex dig into the core of what makes events feel human, relevant, and worth sharing in 2025. They tackle why so many brands still “stop...2025-06-1739 min
Production Value Matters: The Business Event PodcastThe New Rules of Stage Design: What Apple, Samsung, and Tesla Teach Us About Event StagesWhat does your event stage really say about your brand? In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception. In this episode, you’ll learn: ● Why Apple, Samsung, Tesla, and Salesfo...2025-06-0312 minProduction Value Matters: The Business Event PodcastThe New Rules of Stage Design: What Apple, Samsung, and Tesla Teach Us About Event StagesWhat does your event stage really say about your brand? In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception. In this episode, you’ll learn: ● Why Apple, Samsung, Tesla, and Salesfo...2025-06-0312 min
Production Value Matters: The Business Event PodcastNot All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTNWhat if your best event ROI isn’t in the lead list, but in a breakfast conversation?Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI...2025-05-2731 minProduction Value Matters: The Business Event PodcastNot All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTNWhat if your best event ROI isn’t in the lead list, but in a breakfast conversation?Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI...2025-05-2731 min
Production Value Matters: The Business Event PodcastFrom WOW to ROI: How To Create Events That Mean Business with Isabelle CampIn this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape. You’ll...2025-05-2036 minProduction Value Matters: The Business Event PodcastFrom WOW to ROI: How To Create Events That Mean Business with Isabelle CampIn this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape. You’ll...2025-05-2036 min
Production Value Matters: The Business Event PodcastCoca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event WinsFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?You’ll learn:The current state of AI in content creationWhy audiences are becoming numb to AI-generated marketingHow live events create trust and memorable experiencesCase studies of major brands successfully blending AI with in-person experiencesPractical strategies for incorporating live experiences into your ma...2025-05-0610 minProduction Value Matters: The Business Event PodcastCoca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event WinsFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audiences?You’ll learn:The current state of AI in content creationWhy audiences are becoming numb to AI-generated marketingHow live events create trust and memorable experiencesCase studies of major brands successfully blending AI with in-person experiencesPractical strategies for incorporating live experiences into your ma...2025-05-0610 min
Production Value Matters: The Business Event PodcastGlobal Trade Tensions: Is the Event Industry in Crisis?For additional resources for #eventprofs visit www.productionvaluematters.comHow are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing.Join them as they discuss:The contrasting market impacts across different sectors of the events industryHow association events versus corporate events are experiencing different realitiesThe debate over virtual...2025-04-0844 minProduction Value Matters: The Business Event PodcastGlobal Trade Tensions: Is the Event Industry in Crisis?For additional resources for #eventprofs visit www.productionvaluematters.comHow are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing.Join them as they discuss:The contrasting market impacts across different sectors of the events industryHow association events versus corporate events are experiencing different realitiesThe debate over virtual...2025-04-0844 min
Production Value Matters: The Business Event PodcastEvent Industry Advocacy: Wendy Porter on Creating Impact Beyond the StageFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.Join them as they discuss:Wendy's journey from acquisition marketing manager to founding her own event agencyThe importance of the "cranberry thread" - creating continuity in events through detailed planningAdvocacy work with the Live Events Coalition to secure industry recognitionThe challenge of securing NAICS codes to unify the trillion-dollar events industryFuture industry trends including smaller, more curated experiences2025-04-0140 minProduction Value Matters: The Business Event PodcastEvent Industry Advocacy: Wendy Porter on Creating Impact Beyond the StageFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.Join them as they discuss:Wendy's journey from acquisition marketing manager to founding her own event agencyThe importance of the "cranberry thread" - creating continuity in events through detailed planningAdvocacy work with the Live Events Coalition to secure industry recognitionThe challenge of securing NAICS codes to unify the trillion-dollar events industryFuture industry trends including smaller, more curated experiences2025-04-0140 min
Production Value Matters: The Business Event PodcastWhy Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron KaufmanFor additional resources for #eventprofs visit www.productionvaluematters.comIn this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry.Join them as they discuss:Why events is still considered a vocation rather than a true industryThe lack of industry standards, ethics, and governing bodiesChallenges of operating a professional events business in a fragmented marketThe need for industry contraction and consolidationThe future of mergers, acquisitions and industry maturation...2025-03-2552 minProduction Value Matters: The Business Event PodcastWhy Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron KaufmanFor additional resources for #eventprofs visit www.productionvaluematters.comIn this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry.Join them as they discuss:Why events is still considered a vocation rather than a true industryThe lack of industry standards, ethics, and governing bodiesChallenges of operating a professional events business in a fragmented marketThe need for industry contraction and consolidationThe future of mergers, acquisitions and industry maturation...2025-03-2552 min
Production Value Matters: The Business Event PodcastHow Do You Build Buzz Without Big Budgets?For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.Join them as they discuss:Creating the "fear of missing out" through surprise elementsBalancing creative vision with budget constraintsWorking with high-profile artists and applying those lessons to corporate eventsAlternative marketing strategies that generate buzz without traditional advertisingAdapting to social media and digital platforms while maintaining live experience integrityYvonne McNair brings a wealth of experience from...2025-03-1826 minProduction Value Matters: The Business Event PodcastHow Do You Build Buzz Without Big Budgets?For additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions.Join them as they discuss:Creating the "fear of missing out" through surprise elementsBalancing creative vision with budget constraintsWorking with high-profile artists and applying those lessons to corporate eventsAlternative marketing strategies that generate buzz without traditional advertisingAdapting to social media and digital platforms while maintaining live experience integrityYvonne McNair brings a wealth of experience from...2025-03-1826 min
Production Value Matters: The Business Event PodcastTrade Wars & Your Events: What You Need to Know About TariffsFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production.Join him as he discusses:How tariffs drive up costs for exhibit booths, AV equipment, and cateringThe ripple effects on supply chains and vendor relationshipsCreative adaptations the industry is making to overcome tariff challengesThe importance of industry advocacy and strategic sourcing2025-03-1113 minProduction Value Matters: The Business Event PodcastTrade Wars & Your Events: What You Need to Know About TariffsFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event production.Join him as he discusses:How tariffs drive up costs for exhibit booths, AV equipment, and cateringThe ripple effects on supply chains and vendor relationshipsCreative adaptations the industry is making to overcome tariff challengesThe importance of industry advocacy and strategic sourcing2025-03-1113 min
Production Value Matters: The Business Event PodcastThe Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & MoreFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.Join them as they discuss:Strategies for developing compelling content that engages diverse audiencesThe "rule of thirds" approach to content innovationBuilding effective partnerships with organizations like Netflix and CBCLeveraging technology for hybrid events and global reachThe future of event content and emerging trendsBrett Hendrie brings over 20 years of experience...2025-03-0429 minProduction Value Matters: The Business Event PodcastThe Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & MoreFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto.Join them as they discuss:Strategies for developing compelling content that engages diverse audiencesThe "rule of thirds" approach to content innovationBuilding effective partnerships with organizations like Netflix and CBCLeveraging technology for hybrid events and global reachThe future of event content and emerging trendsBrett Hendrie brings over 20 years of experience...2025-03-0429 min
Production Value Matters: The Business Event PodcastIs Events Truly an Industry – and Does It Even Matter?For additional resources for #eventprofs visit www.productionvaluematters.comIn this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry?Join them as they discuss:Challenges around governance and certificationThe impact of lack of standardization on event safetyThe relationship between events and other established industriesPractical steps toward professionalizing the events spaceThe balance between market forces and industry regulationIf you enjoyed this episode, make sure...2025-02-2551 minProduction Value Matters: The Business Event PodcastIs Events Truly an Industry – and Does It Even Matter?For additional resources for #eventprofs visit www.productionvaluematters.comIn this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry?Join them as they discuss:Challenges around governance and certificationThe impact of lack of standardization on event safetyThe relationship between events and other established industriesPractical steps toward professionalizing the events spaceThe balance between market forces and industry regulationIf you enjoyed this episode, make sure...2025-02-2551 min
Production Value Matters: The Business Event PodcastScaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian RuizFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.Join them as they discuss:Integrating product-led growth strategies with event marketingThe evolution of event metrics from vanity metrics to value metricsContent strategy development for event marketing successScaling event operations from 140 to 250 eventsThe importance of operational infrastructure in event scalingFuture trends in event marketing for SaaS companiesJillian...2025-02-1837 minProduction Value Matters: The Business Event PodcastScaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian RuizFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security.Join them as they discuss:Integrating product-led growth strategies with event marketingThe evolution of event metrics from vanity metrics to value metricsContent strategy development for event marketing successScaling event operations from 140 to 250 eventsThe importance of operational infrastructure in event scalingFuture trends in event marketing for SaaS companiesJillian...2025-02-1837 min
Production Value Matters: The Business Event PodcastBalancing Creativity and Budget: Lessons from Atlassian's Jeremy YouettFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.Join them as they discuss:Strategies for maximizing creative impact on limited budgetsKey areas for strategic event investmentBuilding and maintaining effective vendor partnershipsMeasuring both business impact and audience engagementIf you enjoyed this...2025-02-0429 minProduction Value Matters: The Business Event PodcastBalancing Creativity and Budget: Lessons from Atlassian's Jeremy YouettFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.Join them as they discuss:Strategies for maximizing creative impact on limited budgetsKey areas for strategic event investmentBuilding and maintaining effective vendor partnershipsMeasuring both business impact and audience engagementIf you enjoyed this...2025-02-0429 min
Production Value Matters: The Business Event PodcastThe Psychology of Sensory Event Design: Creating Memorable Brand ExperiencesFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity.Join them as they discuss:The role of psychology in event design and marketingCreating memorable sensory experiences at eventsStrategies for measuring emotional resonance and ROIBalancing ethical considerations with psychological design principlesThe future of event design and emerging...2025-01-2140 minProduction Value Matters: The Business Event PodcastThe Psychology of Sensory Event Design: Creating Memorable Brand ExperiencesFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading projects in Web Three and cybersecurity.Join them as they discuss:The role of psychology in event design and marketingCreating memorable sensory experiences at eventsStrategies for measuring emotional resonance and ROIBalancing ethical considerations with psychological design principlesThe future of event design and emerging...2025-01-2140 min
Production Value Matters: The Business Event PodcastNew Year, New Strategies: Your 2025 Event Production Game PlanFor additional resources for #eventprofs visit www.productionvaluematters.comIn this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025.Join him as he discusses:The importance of investing in team development and learningStrategies for bridging the industry knowledge gapThe value of experiencing events from an attendee perspectiveCreating accountability in remote and hybrid teamsProcess refinement and the importance of testing and measuringThe integration of AI in event technologyBudget planning and economic considerations for 2025The art of reframing costs and value in...2025-01-1430 minProduction Value Matters: The Business Event PodcastNew Year, New Strategies: Your 2025 Event Production Game PlanFor additional resources for #eventprofs visit www.productionvaluematters.comIn this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025.Join him as he discusses:The importance of investing in team development and learningStrategies for bridging the industry knowledge gapThe value of experiencing events from an attendee perspectiveCreating accountability in remote and hybrid teamsProcess refinement and the importance of testing and measuringThe integration of AI in event technologyBudget planning and economic considerations for 2025The art of reframing costs and value in...2025-01-1430 min
Production Value Matters: The Business Event PodcastNavigating In-House AV: When to Use Them and When to Look ElsewhereFor additional resources for #eventprofs visit www.productionvaluematters.comIn this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers.Join them as they discuss:When to use in-house AV services and when to look elsewhereThe three distinct service areas of major in-house providersTips for negotiating landmark fees and exclusivity contractsThe importance of understanding provider capabilitiesMichael Lee Hooper brings his extensive experience from both third-party and in-house perspectives, offering valuable insights for...2025-01-0737 minProduction Value Matters: The Business Event PodcastNavigating In-House AV: When to Use Them and When to Look ElsewhereFor additional resources for #eventprofs visit www.productionvaluematters.comIn this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers.Join them as they discuss:When to use in-house AV services and when to look elsewhereThe three distinct service areas of major in-house providersTips for negotiating landmark fees and exclusivity contractsThe importance of understanding provider capabilitiesMichael Lee Hooper brings his extensive experience from both third-party and in-house perspectives, offering valuable insights for...2025-01-0737 min
Production Value Matters: The Business Event PodcastGreatest Hits from 2024: Navigating Client Relationships in High-End Event ProductionFor additional resources for #eventprofs visit www.productionvaluematters.comThis holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA.Join them as they discuss:Balancing creative vision with client expectationsThe importance of transparency in budget discussionsTechnology integration in modern event productionBuilding and maintaining strong client relationshipsThe role of AI in event visualization and planningFransiska brings unique insights from her extensive international ex...2024-12-2446 minProduction Value Matters: The Business Event PodcastGreatest Hits from 2024: Navigating Client Relationships in High-End Event ProductionFor additional resources for #eventprofs visit www.productionvaluematters.comThis holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA.Join them as they discuss:Balancing creative vision with client expectationsThe importance of transparency in budget discussionsTechnology integration in modern event productionBuilding and maintaining strong client relationshipsThe role of AI in event visualization and planningFransiska brings unique insights from her extensive international ex...2024-12-2446 min
Production Value Matters: The Business Event PodcastFrom Hospitality to Tech: Dani Daubaras on Event Marketing EvolutionFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producerJoin them as they discuss:The transition from mature organizations to startupsCreating emotional connections through event experiencesThe role of storytelling in event designBalancing production value with ROIWorking with speakers and thought leadersMeasuring event success and ROIDani Daubaras brings unique insights from her experience at organizations like the Ritz Carlton, TomTom, and Booking.com, offering valuable perspectives for both seasoned professionals...2024-12-1744 minProduction Value Matters: The Business Event PodcastFrom Hospitality to Tech: Dani Daubaras on Event Marketing EvolutionFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producerJoin them as they discuss:The transition from mature organizations to startupsCreating emotional connections through event experiencesThe role of storytelling in event designBalancing production value with ROIWorking with speakers and thought leadersMeasuring event success and ROIDani Daubaras brings unique insights from her experience at organizations like the Ritz Carlton, TomTom, and Booking.com, offering valuable perspectives for both seasoned professionals...2024-12-1744 min
Production Value Matters: The Business Event PodcastAnswering Your Event Production Questions: The AV AdvisorFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions.Join him as he discusses:Strategies for breaking into agency roles without traditional experienceThe integration of AI in event production processesCritical considerations for implementing LED screens at eventsMatthew shares practical advice for professionals at all levels, from those seeking to enter the agency world to experienced producers looking to implement new technologies. Listen to the end for his inspiring message about the event industry community.2024-12-1022 minProduction Value Matters: The Business Event PodcastAnswering Your Event Production Questions: The AV AdvisorFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions.Join him as he discusses:Strategies for breaking into agency roles without traditional experienceThe integration of AI in event production processesCritical considerations for implementing LED screens at eventsMatthew shares practical advice for professionals at all levels, from those seeking to enter the agency world to experienced producers looking to implement new technologies. Listen to the end for his inspiring message about the event industry community.2024-12-1022 min
Production Value Matters: The Business Event PodcastBuilding Tech-Forward Event Solutions with Toby Burns of Silent DiscoFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry.Join them as they discuss:Toby's journey from children's entertainer to event technology entrepreneurThe challenges of scaling an event technology businessStrategies for maintaining exceptional customer serviceInnovation in event technology solutionsThe importance of industry collaboration and knowledge sharingPractical applications of silent disco technology in B2B eventsTechnical considerations for implementing event technologyThe...2024-12-0333 minProduction Value Matters: The Business Event PodcastBuilding Tech-Forward Event Solutions with Toby Burns of Silent DiscoFor additional resources for #eventprofs visit www.productionvaluematters.comIn this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry.Join them as they discuss:Toby's journey from children's entertainer to event technology entrepreneurThe challenges of scaling an event technology businessStrategies for maintaining exceptional customer serviceInnovation in event technology solutionsThe importance of industry collaboration and knowledge sharingPractical applications of silent disco technology in B2B eventsTechnical considerations for implementing event technologyThe...2024-12-0333 min
Production Value Matters: The Business Event PodcastThe Debate: A 2025 Preview of Events Industry TrendsFor additional resources for #eventprofs visit www.productionvaluematters.comIn this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025.Join them as they discuss:Evolution of audience engagement and content delivery strategiesChanging workforce dynamics and educational needsEconomic impacts of potential policy changesAnd much more!If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.2024-11-2659 min
Production Value Matters: The Business Event PodcastThe Art of Intimate Storytelling: Thomas Pitchford on Creating Engaging Event ExperiencesFor additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events.Join them as they discuss:Thomas's journey from musical theater performer to event production leaderCreating intimate experiences in large-scale corporate eventsLeveraging theatrical techniques in business presentationsThe role of technology in modern event storytellingTips for coaching executives and presentersThe importance of authenticity and vulnerability in presentationsBalancing technical precision with live performance flexibilityStrategies for engaging both in-person a...2024-11-1932 min
Production Value Matters: The Business Event PodcastUsing Technology Creatively: Matthew’s Guide to Adding Production Value to EventsFor additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs.Join him as he discusses:The evolution of event technology pricing and accessibilityUnderstanding weekly return on rental (ROR) metricsThe three major types of equipment: prosumer, professional, and premiumCreative ways to mix and match different technologiesThe importance of content strategy in tech implementationHow to leverage theatricality in event productionPost-event content strategiesThe role of timing, pace, a...2024-11-1227 minProduction Value Matters: The Business Event PodcastUsing Technology Creatively: Matthew’s Guide to Adding Production Value to EventsFor additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs.Join him as he discusses:The evolution of event technology pricing and accessibilityUnderstanding weekly return on rental (ROR) metricsThe three major types of equipment: prosumer, professional, and premiumCreative ways to mix and match different technologiesThe importance of content strategy in tech implementationHow to leverage theatricality in event productionPost-event content strategiesThe role of timing, pace, a...2024-11-1227 min
Production Value Matters: The Business Event PodcastPanel Episode: Bridging Experience Gaps in the Events IndustryIn this episode of Production Value Matters, host Matthew Byrne kicks off Season 2 with an industry panel featuring Candice Davis from vFairs, Nick Borelli from Zenus, and Evan Babins from Intuit Canada.Join them as they discuss:The significant shift in industry demographicsThe impact of changing workforce attitudes on event execution and managementThe balance between traditional industry knowledge and new perspectivesHow social media and digital platforms are reshaping event goals and metricsStrategies for adapting to and managing the evolving workforceThe future of event industry talent and team buildingThe panel brings together...2024-10-291h 06
Production Value Matters: The Business Event PodcastFrom Planner to Protector: Heather Reid's Journey in Event Contract EducationIn this episode of Production Value Matters, host Matthew Byrne is joined by Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program.Join them as they discuss:Heather's journey from independent planner to contract specialistThe importance of contract knowledge in the events industryKey clauses every event planner should scrutinizeChallenges in contract negotiations and how to overcome themThe launch of the Certified Event Contract Professional programResources for event professionals to improve their contract knowledgeAdvice for young professionals entering the industryHeather Reid brings over 30 years...2024-10-2235 min
Production Value Matters: The Business Event PodcastMaximizing Value: The Art of Negotiating In-House AV ContractsIn this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers.Join Matthew as he discusses:The current state of in-house AV services and why event professionals often feel left behindThe three main pillars of in-house AV organizations and how understanding them can improve negotiationsStrategies for effective negotiation, including the importance of asking questionsCommon pitfalls in AV contracts and how to avoid themPractical tips for ensuring value and clarity in AV agreementsHost Matthew Byrne brings his extensive experience in the...2024-10-1526 minProduction Value Matters: The Business Event PodcastMaximizing Value: The Art of Negotiating In-House AV ContractsIn this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers.Join Matthew as he discusses:The current state of in-house AV services and why event professionals often feel left behindThe three main pillars of in-house AV organizations and how understanding them can improve negotiationsStrategies for effective negotiation, including the importance of asking questionsCommon pitfalls in AV contracts and how to avoid themPractical tips for ensuring value and clarity in AV agreementsHost Matthew Byrne brings his extensive experience in the...2024-10-1526 min
Production Value Matters: The Business Event PodcastBehind the Scenes at CME: Insights from Show Manager Shawn ShapiroIn this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME).Join them as they discuss:The transition from Incentive Works to CME and its expanded focusThe role of CME as the industry's "back to school" eventPost-pandemic trends in the events industryChanges in attendee profiles and the influx of new talentThe future direction of CME and its position in the global events landscapeThe growing interest from the American market in Canadian talent and eventsShawn Shapiro...2024-10-0817 minProduction Value Matters: The Business Event PodcastBehind the Scenes at CME: Insights from Show Manager Shawn ShapiroIn this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME).Join them as they discuss:The transition from Incentive Works to CME and its expanded focusThe role of CME as the industry's "back to school" eventPost-pandemic trends in the events industryChanges in attendee profiles and the influx of new talentThe future direction of CME and its position in the global events landscapeThe growing interest from the American market in Canadian talent and eventsShawn Shapiro...2024-10-0817 min
Production Value Matters: The Business Event PodcastMastering the Art of Pivoting in Event Management with Ryanne RaskIn this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay.Join them as they discuss:Ryanne's career journey from culinary arts to tech eventsThe importance of fearlessness and diverse experiences in career pivotsStrategies for effective cross-functional collaboration with stakeholdersManaging last-minute changes in event planningThe role of contingency planning in event strategyEmerging trends in the events industry, including the potential impact of AIRyanne Rask brings a wealth of experience from her diverse background in culinary arts, hospitality, and...2024-10-0130 minProduction Value Matters: The Business Event PodcastMastering the Art of Pivoting in Event Management with Ryanne RaskIn this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay.Join them as they discuss:Ryanne's career journey from culinary arts to tech eventsThe importance of fearlessness and diverse experiences in career pivotsStrategies for effective cross-functional collaboration with stakeholdersManaging last-minute changes in event planningThe role of contingency planning in event strategyEmerging trends in the events industry, including the potential impact of AIRyanne Rask brings a wealth of experience from her diverse background in culinary arts, hospitality, and...2024-10-0130 min
Production Value Matters: The Business Event PodcastLessons on Elevating Internal Events with Jacob Zucker, Event & Marketing Director at Morgan StanleyIn this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley.Join them as they discuss:Jacob's journey from college event planning to corporate event managementThe unique challenges and strategies of internal corporate eventsPlanning and executing Morgan Stanley's summer internship programme kickoffAligning events with talent acquisition and retention goalsEnhancing engagement throughout internship periodsMeasuring the impact and effectiveness of orientation eventsCommon pitfalls in planning internal corporate events and how to avoid themAdvice for organizations looking to enhance their internal orientation events...2024-09-2428 min
Production Value Matters: The Business Event PodcastData-Driven Community Building: Laura Kaiden on Crafting Impactful EventsIn this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org.Join them as they discuss:Laura's accidental journey into event marketing and her passion for data-driven experiencesThe unique aspects of creating events for the social sector at Classy.orgStrategies for designing community-centric events that are educational, supportive, and celebratoryThe importance of personalization and attention to detail in event planningChallenges in large-scale event planning and strategies for overcoming themThe future of event marketing, including the potential role of AI in personalizing experiences2024-09-1726 min
Production Value Matters: The Business Event PodcastFrom Greenwashing to Real Change: Natalie Lowe on Event SustainabilityIn this episode of Production Value Matters, host Matthew Byrne is joined by Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara.Join them as they discuss:The current state of sustainability in the events industryThe impact of events on global emissionsCommon misconceptions and greenwashing in the industryPractical steps event professionals can take to improve sustainabilityThe role of events in normalizing low-emission behaviorChallenges in implementing sustainable practicesThe future of sustainable eventsNatalie Lowe brings a wealth of knowledge from her extensive experience in the hospitality industry and...2024-09-1038 min
Production Value Matters: The Business Event PodcastService-Driven Incentives: Transforming Corporate Events with Tom Edelen of ThriventIn this episode of Production Value Matters, recorded on location at the Conrad in Punta de Mita for GDP connections, host Matthew Byrne is joined by Tom Edelen, Senior Event Planner at Thrivent.Join them as they discuss:Tom's unconventional career path from youth ministry to event planningThrivent's mission and its impact on event planningThe unique "service as incentive" program partnering with Habitat for HumanityChallenges and strategies in planning international eventsThe evolution of corporate social responsibility in eventsTom's personal approach to event planning, influenced by his backgroundTom Edelen brings a...2024-08-2815 min
Production Value Matters: The Business Event PodcastLeveraging Technology and Human Connection in Event Planning with Nathalie SaikalyIn this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while maintaining a human touch.Join them as they discuss:Nathalie's journey from Lebanon to Dell TechnologiesThe challenges of audience acquisition and retention in the post-pandemic worldIntegrating AI and data analytics in event planningAdapting event strategies for different audiences across North AmericaThe importance of creating...2024-08-1323 min
Production Value Matters: The Business Event PodcastNavigating the Future of Event Planning with Catherine Chaulet of Global DMC PartnersIn this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of Global DMC Partners, at the GDP Connections event in Punta de Mita, Mexico.Join them as they discuss:Strategies for balancing tight budgets with event qualityThe importance of early planning and partner selectionIntegrating sustainable practices and CSR into eventsThe adoption of AI in event planning and managementThe gender disparity in leadership positions within the events industryWork-life balance and personal values in leadershipCatherine Chaulet brings a wealth of knowledge from her position...2024-07-3029 min
Production Value Matters: The Business Event PodcastElevating Business Events: Insights on Live Entertainment with Sarah James of Live NationIn this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events.Join them as they discuss:Sarah's journey from hotel catering to Live Nation eventsTrends in live entertainment for corporate eventsStrategies for aligning entertainment with event objectivesNavigating the challenges of booking top-tier talentMeasuring ROI for live entertainment at business eventsThe future of live entertainment...2024-07-1633 min
Production Value Matters: The Business Event PodcastMastering Event Leadership: Insights from Kim Washington Director of Events at the NBAIn this episode of Production Value Matters, host Matthew Byrne is joined by Kim Washington, a dynamic global event talent and branding leader at the National Basketball Association.Join them as they discuss:Kim's journey from aspiring journalist to NBA events directorAdapting leadership styles in high-pressure event situationsStrategies for maintaining team morale during long eventsThe importance of setting boundaries in event managementInnovative tools and technologies for on-site team managementNavigating cultural sensitivities in international eventsKey advice for aspiring event managersKim Washington has been reshaping the landscape of sports and entertainment events since 2012...2024-07-0233 min
Production Value Matters: The Business Event PodcastBoosting Customer Engagement through Event Promotions with Alex Grist of Express FlooringIn this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss: The importance of brand consistency at exhibitionsAdapting to changing market dynamicsThe growth of live events since the pandemicBuilding a successful event strategyAnd much more!Alex Grist is the Director of Events at Express Flooring, the largest provider of carpet, tile, laminate, hardwood, vinyl, and stone flooring in Arizona. Alex oversees all Field Marketing Managers + Brand Ambassador teams in current territories and expansion markets. Before working at Express Flooring, she was Re...2024-06-1825 min
Production Value Matters: The Business Event PodcastNavigating the AV Buying Process with our Host Matthew Byrne: LIVE at Canadian Special Events 2024In this episode of Production Value Matters, host Matthew Byrne joins Jason Koop, VP of Business Development at Canadian Special Events Magazine for a special episode held at CSE Live. Join them as they discuss: Different types of AV companiesFactors contributing to the high costsStrategies for finding cost-effective solutionsInsights into the future of the industryAnd much more!Matthew Byrne is an event professional with over twenty years in the industry. He helps event professionals navigate the AV and production market for meetings, conferences, and events. Matthew runs a global event production company, Byrne Production Services, who work wi...2024-06-1123 minProduction Value Matters: The Business Event PodcastNavigating the AV Buying Process with our Host Matthew Byrne: LIVE at Canadian Special Events 2024In this episode of Production Value Matters, host Matthew Byrne joins Jason Koop, VP of Business Development at Canadian Special Events Magazine for a special episode held at CSE Live. Join them as they discuss: Different types of AV companiesFactors contributing to the high costsStrategies for finding cost-effective solutionsInsights into the future of the industryAnd much more!Matthew Byrne is an event professional with over twenty years in the industry. He helps event professionals navigate the AV and production market for meetings, conferences, and events. Matthew runs a global event production company, Byrne Production Services, who work wi...2024-06-1123 min
Production Value Matters: The Business Event PodcastBurnout: Recognizing Early Warning Signs and Practical Prevention Tips with Naomi Tucker of Planners on PurposeIn this episode of Production Value Matters, host Matthew Byrne is joined by Naomi Tucker, founder of Planners on Purpose. Join them as they explore: How to define burnoutEarly warning signsEffective support systemsGood stress vs bad stressImproving productivity and efficiencyMaintaining work-life balanceTrends and shifts in the event industryAnd much more!Naomi Tucker is a business strategist and coach that founded Planners on Purpose, an organization that helps event professionals in areas of burnout, productivity, career, and leadership through 1:1 support, digital courses, and group facilitation. She is a part-time instructor for Meeting and Event Management at the Madison Ar...2024-06-0433 min
Production Value Matters: The Business Event PodcastMatthew & Michael's Ultimate Guide: AV Rentals vs. Production CompaniesIn this exciting new regular series on Production Value Matters, host Matthew Byrne is joined by Michael Hooper, Technical Event Producer at Obaat, to guide you through a range of concepts, ideas, and best practices in the events space.Join them as they discuss: The differences between AV rental companies and production companiesThe importance of choosing the right partner for your eventInsights into the mindsets of technical buyers and scope buyersMarket shifts due to the pandemicAdvantages of working with production companies that do not own their own inventoryAnd much more!Michael Hooper is Technical Event Producer at O...2024-05-2835 minProduction Value Matters: The Business Event PodcastMatthew & Michael's Ultimate Guide: AV Rentals vs. Production CompaniesIn this exciting new regular series on Production Value Matters, host Matthew Byrne is joined by Michael Hooper, Technical Event Producer at Obaat, to guide you through a range of concepts, ideas, and best practices in the events space.Join them as they discuss: The differences between AV rental companies and production companiesThe importance of choosing the right partner for your eventInsights into the mindsets of technical buyers and scope buyersMarket shifts due to the pandemicAdvantages of working with production companies that do not own their own inventoryAnd much more!Michael Hooper is Technical Event Producer at O...2024-05-2835 min
Production Value Matters: The Business Event PodcastBalancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.RepublicIn this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic. Join them as they discuss: The importance of authenticity in B2B eventsHow authenticity can create meaningful experiences for attendeesBalancing commercial objectives with human connectionInfusing hybrid events with a genuine sense of communityThe importance of perception and how attendees' feelings about the event can shape their experienceAnd more!Corey Bruins is the Director of California Events & Programs for Government Technology at e.Republic, the nation’s leading publishing, research, event, and...2024-05-2137 min
Production Value Matters: The Business Event PodcastEnsuring Event Resilience After the Pandemic with Timothy Calder of AchieversIn this episode of Production Value Matters, host Matthew Byrne is joined by Timothy Calder, the Associate Director of Events at Achievers. Join them as they explore: Sustainability in event planningCreating hybrid eventsHow to prepare for future challengesThe impact of the pandemic on eventsMeasuring event successAnd more!Timothy Calder is the Associate Marketing Director of Events at Achievers, an employee voice and recognition solution that empowers HR teams with reliable and easy-to-use functionalities to meet the unique needs of their people. Tim specializes in building experiences that build communities and facilitate relationships among senior executives, delivering webinars, ex...2024-05-1428 min
Production Value Matters: The Business Event PodcastInfusing Community Principles into Event Planning with Jennifer D. Collins of JDC EventsIn this episode of Production Value Matters, host Matthew Byrne is joined by Jennifer D Collins, Founder and CEO of JDC Events. Join them as they explore: The impact events can have on attendeesInsights on community buildingPersonalization in virtual and hybrid eventsIncorporating sustainability into event designJennifer’s personal event journeyJennifer D. Collins is the Founder, President, and CEO of JDC Events, an award-winning event design company that strengthens and develops brands through live and virtual events; she started JDC Events over twenty-four years ago in the basement of her Washington D.C. home. Jennifer is also the...2024-05-0731 min
Production Value Matters: The Business Event PodcastBehind the Curtain: The Art of Executing Awards Ceremonies with Simon Burton, Founder of Iconify & Exposure CommunicationsIn this episode of Production Value Matters, host Matthew Byrne is joined by Simon Burton, the Founder, Owner, and CEO of Exposure Communications and awards agency Iconify. Join them as they discuss:Challenges involved with planning award ceremoniesNew and emerging technologiesThe changing expectations of audiencesThe importance of clear signposting Hybrid eventsAnd much more!Simon Burton is the Founder, Owner, and CEO of Exposure Communications, a creative communications agency that is “part PR company, part consultancy, part network, part ideas factory”. Exposure Communications events are characterized by high quality content, clear focus, innovative marketing, and passionate engagement. Simon is als...2024-04-3035 min
Production Value Matters: The Business Event PodcastPrescriptive Storytelling and Meaningful Connections: The Future of Events with Mark Harrison, Founder of MH3 GroupIn this episode of Production Value Matters, host Matthew Byrne is joined by Mark Harrison, the founder of MH3 Group. Join them as they discuss The evolution of SBX Academy and its goals of inspiring individuals, improving education, and building communityThe importance of removing barriersFostering meaningful connectionsPromoting innovation in the event industry. How true innovation comes from a place of freedom and creativityAnd more!Mark Harrison is a public speaker and the founder of The T1 Agency, sponsorshipX and MH3 Group. MH3 Group is a group of ventures that includes advertising, sponsorship marketing, and integrated communications, and edu...2024-04-2336 min
Production Value Matters: The Business Event PodcastThe Intersection of Event Planning and Psychology with Victoria Matey of Matey EventsIn this episode of Production Value Matters, host Matthew Byrne is joined by Victoria Matey, co-founder of Matey Events. Join them as they explore: The concept of event psychologyHow psychology can impact event planningSecret attendeesThe value of feedbackHow understanding different personality types can enhance the attendee experienceAnd much more!Victoria Matey has over nineteen years experience in the events industry, has authored a book called 10 Principles of Strategic Event Planning, and hosts the What If I Told You..? event psychology podcast. She also co-founded Matey Events, which specializes in event psychology training and consulting, and event review an...2024-04-1629 min
Production Value Matters: The Business Event PodcastAddressing Stress and Burnout in Events with Janice Cardinale of Event Minds MatterIn this episode of Production Value Matters, host Matthew Byrne is joined by Janice Cardinale, the founder of Event Minds Matter.Join them as they explore: Mental health and wellbeing in the events industry The challenges of creating a caring culture Practical steps towards offering help Changing attitudes towards mental health Janice’s "Hello, My Name is Human” campaign And more!Janice Cardinale is the founder of Event Minds Matter, a community of event professionals that build spaces to amplify the industry's conversation on mental health and wellbeing. In 2024, they aim to mandate mental health training through associatio...2024-04-0933 min
Production Value Matters: The Business Event PodcastDriving Tech Innovation in Event Management with Jonathan Kazarian of AcceleventsIn this episode of Production Value Matters, host Matthew Byrne is joined by Jonathan Kazarian, founder and CEO of Accelevents. Join them as they explore: The challenges of event technologyThe shift towards virtual eventsWhy high production value mattersThe future of business eventsEvent marketers’ evolving roles The challenges of attracting young professionals to the industryAnd more!Jonathan Kazarian is the founder and CEO of Accelevents, an event technology company that provides a one-stop solution for managing virtual, hybrid, and in-person events. Trusted by 12,500 organizations worldwide, the platform can efficiently manage events from start to finish with 24/7 customer support. Jonat...2024-04-0232 min
Production Value Matters: The Business Event PodcastHow You Can Make Events Your Main Marketing Channel with Kerry-Anne HamiltonWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid. Join them as they: Explore why hiring the right people is a key driver of successHighlight the value of in-person events Weigh up why many companies struggle with events Talk about practical tips for measuring ROI In nine years, Kerry-Anne Hamilton has climbed the ladder from a Marketing Account Executive at TRIUMPH Hospitality Group, to a Directorship at #paid, who are leading the creator marketing movement by empowering creators to build careers they lo...2024-03-2634 min
Production Value Matters: The Business Event PodcastThe Rise of Chief Events Officers: Progress or Hype? The Perspective of Carrie Davenport, Lead Event Manager at AltriaIn this episode of Production Value Matters, host Matthew Byrne is joined by Carrie Davenport, the Lead Event Manager at Altria. Join them as they: Discuss the evolving landscape of event managementExplore insights into creating excellent eventsHighlight the importance of compelling contentConsider industry trends such as diversity, technology, and the rise of Chief Events Officers.And more!Carrie Davenport has over twenty years experience as a meetings and events strategist for military, medical, and corporate entities. She is currently the Lead Event Manager at Altria, who aim to responsibly lead the transition of adult smokers to a sm...2024-03-1931 min
Production Value Matters: The Business Event PodcastThe “So What?” Factor of the Attendee Experience in Events: Insights from Kate Swick, Director of Corporate Events at Vena SolutionsIn this episode of Production Value Matters, host Matthew Byrne is joined by Kate Swick, Director of Corporate Events at Vena Solutions. Join them as they: Discuss the importance of the attendee experience in post-COVID eventsHighlight strategies to provide value to attendeesExplain why staying updated with evolving technologies is so important Weigh up the value of virtual events Explore practical steps for event professionals to enhance their events And much more!Kate Swick has spent the past twenty-four years working in events. After working as a Production Coordinator for the Niagara Seafood Gala and Managing National Events at Su...2024-03-1238 min
Production Value Matters: The Business Event PodcastEvent Staffing: Maximize Success by Assembling the Right Team with James FleegeWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by James Fleege, founder and CEO of GoInspo. Join them as they:Talk about the key qualities to look for in an event staffing companyExplore ways to build strong client relationshipsHighlight strategies to tackle labor shortagesDiscuss useful AI tools for event staffingJames Fleege is the founder and CEO of GoInspo, an event staffing agency that provides clients with the tools they need to produce exceptional events and films. GoInspo aims to leave a lasting impression on audiences through “top-quality work...2024-03-0526 min
Production Value Matters: The Business Event PodcastEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Fransiska Weckesser, CEO and Co-Founder of TVCF.Join them as they: Discuss choosing the right clientsExplore the challenges faced by event professionalsHighlight the importance of sticking to plans.Talk about creativity and high production quality in event marketingFransiska Weckesser is CEO and Co-Founder of The very creative firm (TVCF), a creative agency based in Los Angeles, operating nationally and globally. TVCF specializes in large-scale live shows, events, and video production from concept to execution, and has worked with the...2024-02-2746 min
Production Value Matters: The Business Event PodcastMeasuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great ClipsIn this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips.Join them as they:Explore the evolving events industryHighlight the importance of aligning event value with attendee objectivesDiscuss the impact of technologyAnd much more!Jodi is the Director of Meetings and Events at Great Clips, a Minneapolis-based company and the “world's largest” salon brand. Gaining notoriety for its collection of franchises, Great Clips has more than 4,000 salons across Canada and the USA. Jodi became a Certified Special Events Professional with the International Live Events Asso...2024-02-2049 min
Production Value Matters: The Business Event PodcastEvent Trends: Global DMC Pulse Survey Results with Catherine ChauletIn this episode of Production Value Matters, host Matthew Byrne is joined by Catherine Chaulet, President and CEO of Global DMC Partners. Join them as they:Explore Global DMC’s Pulse SurveyDelve into strategies for managing costsHighlight sustainability best practices Discuss current challengesAnd more!Catherine is the President and CEO of Global DMC Partners, a global network of independent destination management companies and sales advisors. Global DMC Partners promises to always deliver one-of-a-kind programs and events and a singular standard of excellence wherever clients choose to go in the world. Catherine is also a French trade advi...2024-02-1340 min
Production Value Matters: The Business Event PodcastFinding the Balance: Mental Health and the Events Sector with Deanna VollmerWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Deanna Vollmer, the current Director of Events and Customer Experience at Questex.Join them as they: ● Discuss the impact of cultural differences on events● Outline how to bridge the technological gap● Advocate for mental health for event professionals● Find the work life balance● Highlight how to create to a safe space in the events industryDeanna Vollmer is the current Director of Events and Customer E...2024-02-0628 min
Production Value Matters: The Business Event PodcastThe Zone of Genius in Event Planning with Mahoganey JonesWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists. Together, they discuss the rising importance of including impactful content at events, unpack the growing economic impact the events industry has, and explain why collaboration is the key to success. Long Summary: Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists.Join them as they:Discuss the rising importance of content in the events indust...2024-01-2339 minProduction Value Matters: The Business Event PodcastThe Zone of Genius in Event Planning with Mahoganey JonesWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists. Together, they discuss the rising importance of including impactful content at events, unpack the growing economic impact the events industry has, and explain why collaboration is the key to success. Long Summary: Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Mahoganey Jones, Founder and CEO of Event Specialists.Join them as they:Discuss the rising importance of content in the events indust...2024-01-2339 min
Production Value Matters: The Business Event PodcastThe Debate: Navigating the Uncompensated Proposal Process with Leanne Calderwood and Mark AwadIn this episode of Production Value Matters, host Matthew Byrne is joined by both Leanne Calderwood, Trainer, Course Creator and Professional Speaker and Mark Awad, Director of Business Development at bb Blanc.Join them as they:Discuss the uncompensated creative process Challenge industry norms that surround the expectation of free services Evaluate the role of associations in advocating for event professionals Champion education around the events industryOutline how to charge for creative work Rethink the design service in the proposal processLeanne Calderwood is a personal branding and LinkedIn expert who runs her own branding services agency. She is a...2024-01-0959 min
Production Value Matters: The Business Event PodcastBuilding a Winning Event Team with Evan BabinsWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Evan Babins, an Event Manager at Intuit. Join them as they:Discuss how to build a winning team The importance of nurturing vendor relationships The power of honest, transparent, and open communication Evan is an Event Manager at Intuit and one of Eventex's Top 50 Most Influential Event Technology Professionals in 2023. Having worked at event agencies for over 8 years, Evan is an expert at producing virtual, hybrid, and in-person large-scale events for a whole host of industries including Pharma, Automotive, and Financ...2023-12-1930 min
Production Value Matters: The Business Event PodcastTraining Techniques For Events Excellence with Brianna SeiduleWelcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Brianna Seidule, former Event Marketing Manager at Aircall. Join them as they:Discuss Brianna’s formula for event excellencyDelve into learning from past mistakes in the industryExplore why you should join online networks (especially if you’re an introvert)And more!Brianna is a former Event Marketing Manager at Aircall, where she led event marketing campaigns, sponsorships and show production to reach key milestones for Aircall partner events (HubSpot INBOUND, Salesforce World Tour, etc.) She is also a Circles Member of The...2023-12-0526 min
Production Value Matters: The Business Event PodcastThe Power of Playfulness in Event Planning with Samantha Mele of The Creative ConnoisseurIn this episode of Production Value Matters, host Matthew Byrne is joined by Samantha Mele, Founder of the Creative Connoisseur.Join them as they:Delve into why you should embrace your playfulness in eventsDiscuss her unbridled creativityExplain how she navigates through resistance to ideasAnd more!The Creative Connoisseur are event strategists, creative thinkers, and corporate community builders, offering clients highly innovative ideation for events, engagement, and entertainment. With over 10+ years in hospitality and events, Samantha is an event solution architect who is results driven with a relentless passion for innovative work. She says, “my career has afforded me a...2023-11-2140 min
Production Value Matters: The Business Event PodcastFostering Emotional Connections at Business Events: Advice from Matt SweetIn this episode of Production Value Matters, host Matthew Byrne is joined by Matt Sweet, Manager of Events & Employee Engagement at Perseus Group, Constellation Software.Join them as they:Get into the emotional impact of putting on eventsHighlight the importance of fostering connectionsExplore how to translate emotions into event elementsAnd more!Matt is the Manager of Events & Employee Engagement at Perseus Group, an operating group of Constellation Inc. which help good companies become great through data-driven guidance, permanent capital, and the accumulation of knowledge from over 800 acquisitions. Prior to this, he was the Senior Event Manager at BenchSci...2023-11-2142 min
Production Value Matters: The Business Event PodcastHow to Transform Conferences into Engaging Experiences with Liz LathanIn this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory.Join them as they:Delve into the importance of building a community Discuss how most conferences can be quite boringOutline why audiences need to feel energized in order to learnTalk about why a sense of belonging is so vital for everyoneAnd more!Liz Lathan is the Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. She is also the Chief C...2023-11-0737 min
Production Value Matters: The Business Event PodcastHarnessing the Power of AI for Events with Nick BorelliIn this episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli, Marketing Director of Zenus. Join them as they:Dive into Nick’s involvement with AI in the events spaceDiscuss the adoption of AI across the meeting and events industryHighlight security considerations when collecting data from attendees at eventsExplore the potential of AI to assist in planning meetings and eventsAnd more!Nick Borelli is a marketing leader on a mission to unite the world through intentionally designed experiences. He is currently the Marketing Director of Zenus, where he focuses on growing the company and est...2023-10-2450 min
Production Value Matters: The Business Event PodcastCollecting Feedback, Aligning Metrics, and Rethinking Formats: Events Advice from Christi YarnellIn this episode of Production Value Matters, host Matthew Byrne is joined by Christi Yarnell, Former Senior Events Marketing Manager for K16 Solutions. Join them as they:Delve into aligning event planning with business goalsDiscuss methods for collecting feedback from event attendeesHighlight the apparent trends in the post-pandemic resurgence of eventsGive advice on rethinking the traditional event formats and contentAnd more!Until recently, Christi was the Senior Events Marketing Manager for K16 Solutions, where she managed advance planning, marketing strategy, and logistics for events and conferences. She has over a decade’s worth of experience in the events spac...2023-10-0923 min