Shows
People Strategy ForumMatt Kayton - Era of PerceptionRetention is often framed as a compensation issue. But in many organizations, the real problem is communication.When what leaders say doesn’t match what employees experience, trust begins to erode. And when trust erodes, retention follows.In this episode of the People/AI Strategy Forum, Sam Reeve sits down with Matthew Krayton, Founder of Publitics, to explore what leadership looks like in what we call the “Era of Perception.”As artificial intelligence accelerates change and workplace transparency increases, leaders must recognize that communication is no longer just messaging—it’s a strategic leadership...
2026-03-1245 min
How To Ride A Roller CoasterEpisode #88: Matthew Krayton, Founder of PubliticsWhat if the smartest business move you ever make… is not to scale?In this episode of How To Ride A Roller Coaster, host David Ezell sits down with Matt Krayton, Founding Principal of Publitics, a communications and political strategy firm that helps leaders, organizations, and public figures navigate high-stakes challenges, shape public opinion, and build trust in an age of polarization.Matt shares his unconventional path—from a laid-off history teacher to launching his own political consulting firm during the 2008 recession—and how choosing to stay small became his biggest competitive advantage.Togeth...
2025-11-0551 min
It's an Inside JobThe Mask We Wear: Leadership, Identity, and the Emotional Cost of Visibility with Matthew KraytonGet in touch with us! We’d appreciate your feedback and comments. “Many leaders aren’t just performing for the public—they’re performing for themselves.” - Matthew KraytonLeadership today is less about perfection and more about presence. In this episode, Matthew Krayton, leadership advisor and co-founder of M2Aspire, shares how leaders can align strategy with values, manage emotional intensity, and drop the performance mask to lead with clarity and authenticity—especially in the spotlight.Are you leading from who you truly are—or from a version of you...
2025-09-221h 02
Freedom from Attachment#804: Moving On to a Healthy and Thriving Life! with Matthew KraytonStill blaming politics, society, or other people for your problems? Think a new job, relationship, or president will fix your life?
Wrong.
In this raw conversation with Matthew Krayton, founder of Publitics and political consultant, he and Tracy cut through the BS of externalization. You'll hear why looking outside yourself for answers is the biggest trap you're setting for yourself.
Stop waiting. Start living.
In this episode, Tracy explores:
* Why blaming others locks you in frustrating cycles
* How personal patterns mirror larger societal patterns
* The uncomfortable but necessary work of facing yourself
* Social media's dangerous role in fueling blame and...
2025-04-1542 min
Another ClimateTech PodcastHydrogen hubs across the USA with Matthew Krayton of PubliticsMatthew Krayton directs communications and engagement for MACH2, the Mid-Atlantic Clean Hydrogen Hub. As someone who both works in-depth on the policy side but who is also focused on execution, Matt is working to establish regional clean hydrogen hubs across several states. 🇺🇸In this episode we talked about:🏭 How the Mid-Atlantic region's existing industrial infrastructure, including unused pipelines, could be repurposed for hydrogen transport💼 The hub's goal to create over 20,000 new jobs, many of them union positions, while reducing greenhouse gas emissions by 25 million tons annually🌊 The critical role of renewable energy developme...
2025-01-1532 min
MEDIASCAPE: Insights From Digital ChangemakersMatthew Krayton's Political Campaign Revolution: Pioneering Digital Media and Navigating Ethical ChallengesJoin us as we uncover the compelling journey of Matthew Krayton, founder and principal of Publitics, who transformed from an aspiring social studies teacher into a key figure in political strategy. Learn how the 2008 financial crisis served as a catalyst for Matthew's career shift and discover the significant role digital media has played in reshaping campaigns, particularly during the 2012 election cycle. Matthew sheds light on his pioneering use of social media platforms like Facebook, offering insights into how early adoption and understanding of digital tools can drive successful political strategies.Matthew shares his experiences navigating the tumultuous...
2024-11-2737 min
The Politics & Punk Rock PodcastMatthew KraytonAndrew For America welcomes professor, political campaign advisor, and founder of "Publitics," Mr. Matthew Krayton. Andrew and Matthew talk about how fear and anger are motivating factors that tend to get voters to the polls, what works and what doesn't when campaigning, how we are in an age of "vibe politics" with the advent of social media and AI, and why it is important to "interrogate your feelings" when trying to understand why certain issues make you upset. Andrew and Matthew also talk about the successes of the Biden administration, and the upcoming election. Enjoy the show!
2024-10-221h 44
Hey Human PodcastMatthew Krayton: When We Talk About DemocracyE426 Matthew Krayton’s episode is quite timely, as he’s a political strategist, digital age expert, and founder of Publitics, building campaigns at the local, state and federal levels (in both private and public sectors). We discuss the weird and wild ride of American politics and the complications of social media and trying to connect to […]
2024-09-261h 15Hey Human PodcastMatthew Krayton: When We Talk About DemocracyE426 Matthew Krayton’s episode is quite timely, as he’s a political strategist, digital age expert, and founder of Publitics, building campaigns at the local, state and federal levels (in both private and public sectors). We discuss the weird and wild ride of American politics and the complications of social media and trying to connect to […]
2024-09-261h 15
Future-Focused with Christopher LindThe Double-Edged Sword of Social Media: Shaping Society for Better or WorseIs social media a force for good or a ticking time bomb? And, given it's not going anywhere, what can we do about it?
This week I'm exploring those questions and more with Matthew Krayton, Founder & Principal at Publitics as we seek to wield the double-edged sword that is social media and explore its profound impact on society.
We'll unpack the evolution of social media from its humble beginnings to the algorithm-driven powerhouse it is today, examining how these platforms have democratized access to information and given a voice to the voiceless. At the same...
2024-09-241h 11
Sean White‘s Solar and Energy Storage PodcastMatthew Krayton: Hydrogen Energy StorageMatthew is the Communications Lead at the Mid-Atlantic Clean Hydrogen Hub ( MACH2). As one of the leading figures in the hydrogen energy sector, he recently delivered a compelling Opening Keynote at the North American Hydrogen Summit 2024, highlighting the transformative potential of green and pink hydrogen in achieving significant environmental goals.
1. Green and Pink Hydrogen Initiatives:Explore how MACH2 plans to integrate green and pink hydrogen into its operations and the broader implications for the energy industry.
2. Environmental Impact: Delve into MACH2’s ambitious goal to reduce up to 25 million Metric Tonnes of greenhouse gas (G...
2024-07-2153 min
Business With PurposeMatthew Krayton - Don´t Mention Politics – “We Just Did”For this episode, David is joined by Matthew Krayton, the founder of Publitics, which is an agency consultancy, specialising in PR and strategy in the world of politics, the public and private sectors. He helps all of these organisations to navigate their way through the digital space so they can communicate effectively. They discuss how to break through and deliver your political or business message in today´s world. Including how to use social media. To explore how to get unstuck on your mission, put your purpose into practice and convert your ideas into impact b...
2024-07-031h 02
The ProcessMatthew Krayton Guest Host | June 3, 2024Quick Hit: 2000 Miles published sued and issues apology and to stop pushing movie of lieshttps://www.cnn.com/2024/05/31/media/salem-will-stop-distributing-2000-mules/index.htmlTrue or False: The Dirt Road Democrat PAC is the key to improving Democrat outcomes in rural americahttps://www.semafor.com/article/05/24/2024/dirt-road-democrats-look-to-pave-way-for-rural-gainsYou don’t f***in’ say: Joe Manchin is an Independent nowhttps://www.nbcnews.com/politics/congress/sen-joe-manchin-leaves-democratic-party-registers-independent-rcna154885Buy or Sell: Mike Johnson’s preview having a positive impact for Republicans in 2024https://www.semafor.com/articl...
2024-06-031h 29
Branding DemocratsA Message Needs Messengers: Matthew Krayton on Political StorytellingIn this episode, we welcome Matthew Krayton, founder of Publitics, an award-winning firm specializing in political strategy, public affairs, and public relations.Matthew begins by sharing his journey from aspiring high school social studies teacher to prominent political consultant, including his work with the Biden campaign. We explore the role of political consultants and address criticisms related to campaign funding, with Krayton highlighting the challenges of "fundraising to fundraise."The discussion then pivots to the Democratic Party's need for culturally relevant messengers to effectively convey the party's values. Matthew critiques the Republican Party's successful negative...
2024-05-1355 min
The Planet TodayGuest Interview: Matthew Krayton (Publitics)Matt interviews Matthew Krayton, the founder and Principal of Publitics. Publitics is a political consulting, strategy, and media company that focuses on strategy, communications, public relations, and public affairs.Their blog can be found on InfluenceIQ and you can follow them on Instagram and TikTok with these links.Matthew has been working on projects on the political side of the clean energy space, specifically the political risk that clean energy faces today.Make sure to check out our sponsor for today’s episode at Kitcaster with a special offer for friends of...
2024-02-1636 min
THE PRACTICE PODCAST132. Unplanned EntrepreneurshipMatthew Krayton is the visionary behind Publitics, a public affairs, political, PR, and strategy consultancy. With extensive experience advising campaigns, candidates, executives, and brands, Matt possesses a unique perspective that blends politics with emerging technology.He discusses with Brett and Jeff his unusual path to starting a political consultancy, his unplanned entrepreneurship, the importance of fighting what you believe in, and the necessity of strategy in branding and messaging. They also discuss how random acts go viral, including President Biden’s “We Just Did” hat. Enjoy this episode!If you enjoyed the show, please subscribe, share, a...
2024-01-2427 min
The PR Podcast152. Matthew Krayton, Founder of Publitics on Political PR and Election DayThis week Americans go to the polls to vote in a variety of races and make their voices heard on issues. But how did the American experiment become so polarized? Matthew Krayton founded Publitics, a public affairs, political, PR, and strategy consultancy, and talks about breaking through to voters on issues that dispell apathy and motivate action.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works...
2023-11-0634 min
Beyond PoliticsHas tech actually made not just media, but all American politics worse?The way we communicate in political campaigns, and American politics overall, has changed radically. New media platforms, a fractured media landscape, and innovative techniques for getting political messages across have created opportunities for mischief, misinformation, and misdirection -- along with genuine ways to politicians to engage with voters. Now, artificial intelligence may scramble things even further. Matthew Krayton joins the show to talk about this new environment. He is an accomplished political operative and campaign consultant who specializes in the brave new world of "digital media."
2023-10-2342 min
PR After Hours with Alex GreenwoodDecoding ESG & Dodging Greenwash: Branding and Politics with Matthew KraytonMatthew Krayton, founder of Publitics (pub-lit-icks) provides counsel to campaigns at the local, state, and federal levels as well as to clients in the private and public sectors. Matt and Alex dive into topics spanning from ESG (Environmental Social Governance) to the current state of politics, including the Ukraine conflict. They explore the multifaceted world of ESG (Environmental, Social, Governance), cautioning against the pitfalls of "greenwashing" and discussing the political intricacies that surround it.
They highlight how the term "woke" has been weaponized against ESG initiatives and call attention to the sometimes-opportunistic nature of activist groups, using wind...
2023-10-1936 min
PR After Hours with Alex GreenwoodZach Giglio on Mastering the Balance Between AI and Human Expertise in MarketingIn an engaging and insightful meeting, Alex Greenwood and Zach Giglio discuss the role of Artificial Intelligence (AI) in the world of marketing and communications. Both emphasize the potential of AI as a valuable tool but caution about the need for human expertise to utilize it effectively.
Key Discussion Points
AI as a Tool in Marketing
The potential benefits and efficiencies that AI can bring to various marketing strategies.
Importance of Human Expertise
The need for experienced professionals to manage and direct AI tools effectively.
Challenges of Using AI Language Models
2023-10-1231 min
Communicast: A Communication Skills PodcastMatthew Krayton: Avoid the Echo ChamberGet out of the echo chamber. Solid leadership advice from my guest, Matthew Krayton. Matthew is the founder of Publitics, a public affairs, politics, PR, and strategy consultancy. In this episode, we discuss the importance of patience in communication, why empathy matters, and how the combination of the two will help you to avoid appearing tone deaf. I hope you enjoy.Additional Resources:► Follow Communispond on LinkedIn for more communication skills tips: https://www.linkedin.com/company/communispond► Connect with Scott D'Amico on LinkedIn: https://www.linkedin.com/in...
2023-10-1042 min
On Record PRThe Power of Public Relations in Politics and BusinessIn this episode of On Record PR, Gina Rubel goes on record with Matthew Krayton, the founder of Publitics, to discuss how to craft effective political messaging in a polarized environment. Learn More Publitics is a public affairs, political PR and strategy consultancy which provides counsel to campaigns, candidates, elected officials, executives, founders, organizations, and brands. Most recently, Matt worked with Biden For President on special projects, including having helped create the viral "We Just Did" hat and collateral for endorsements, including NBA star Ben Simmons. His work on the campaign was recognized with...
2023-07-2537 min