Shows
Couch Confidentials by Martech TherapyWhy Europe wants its own CDPs - ZEOTAP CEO Elad Simon explainsThis episode of Couch Confidentials was pure fun from the moment we hit record. I sat down with Elad Simon, the newly crowned ZEO of Zeotap (yes… that happened in real time), and we covered everything from CDPs and data politics to German basketball and DMEXCO culture shocks. Elad walked me through his winding path from consulting to Google to product startups, before finding his way back into the MarTech world. We also dug into Zeotap’s evolution from a data-first ad-tech player to a privacy-centric CDP that’s carving out real sp...
2025-11-2046 min
Couch Confidentials by Martech TherapyLessons from two Martech worlds: Asia and Europe through Teik Chua’s eyesWhen you move from consulting in Southeast Asia to leading Martech at one of the UK’s largest telcos, you notice things. Not just in how data flows or platforms integrate, but in how people work, collaborate, and make decisions. In this episode, Teik Chua from O2 Virgin Media shares his journey through those worlds, from early CDP adoption in Asia to the challenges of embedding Martech strategy in a legacy enterprise. We spoke about how regional context shapes Martech maturity, why humility helps more than hierarchy, and what still surprises him about the European approach to “data-driven” marketing. A calm...
2025-11-0840 min
Couch Confidentials by Martech TherapyGovernance is everything: Simo Ahava on making GTM a bridge, not a back doorI’ve wanted this conversation for years. Simo Ahava, co-founder of Simmer and partner at 8-bit-sheep, sits down with me to talk about the messy middle where marketing and engineering meet. We get honest about Google Tag Manager as a bridge, not a back door. We talk governance over clever hacks, and why that choice changes how teams work, not just how tags fire. We also get into where AI actually helps, structure, documentation, repetitive tasks, and where it does not, judgment, production code without review, or pretending to understand your data model. And yes, Simo explains why he no...
2025-11-0743 min
Couch Confidentials by Martech TherapyAdtech, AI, and the illusion of speed with Infolinks CEO Bob RegularIf you’ve ever tried to explain adtech to a Martech person, you’ll enjoy this one. I sat down with Bob Regular, CEO of Infolinks Media, who’s been building in this space since before ad servers even existed. We talked about what it was like when every impression had to be served manually, how hype cycles repeat themselves, and why the real progress in AI will take far longer than people think. Bob’s take on the “war on signal,” the unintended damage of privacy regulation, and the slow convergence of adtech and martech was both refreshingly human and br...
2025-11-0653 min
Couch Confidentials by Martech TherapyThe AdTech Detour with Mike Hauptman (AdLib DSP)I’ll admit it, I’m a complete novice when it comes to AdTech. So when I sat down with Mike Hauptman, co-founder and CEO of AdLib DSP, I basically showed up with curiosity and a mild sense of panic. Mike walked me through the world of programmatic advertising, data marketplaces, and AI’s growing role in optimizing campaigns — but without the acronyms and the “you should already know this” tone that usually scares people off. We talked about why so many DSPs feel like they require a PhD to operate, how AdLib is trying to make buying media as easy as u...
2025-11-0637 min
Couch Confidentials by Martech TherapyCan an AI marketing OS really think like a CMO?I sat down with Duarte Garrido and Luke Costly-White to see what DOJO AI calls an “all-in-one AI Marketing Operating System”. Big claims, but then again, these are undoubtedly “big claim” days we are living in, so I wanted to see what that actually looks like in practice.Luke’s story already makes this demo interesting. Luke began as a DOJO power user, then became an angel investor, and now works at the very company he backed (for those who read my piece on reference calls with angel investors: this one isn’t on the sidelines anymore).The dem...
2025-10-0251 min
Couch Confidentials by Martech TherapyFrom particle physics to privacy-first analyticsFrom CERN’s particle accelerators to the messy world of marketing data, István Mészáros has seen it all. In this episode of Couch Confidentials, we trace his path from working on the Large Hadron Collider to building Mitzu, a startup rethinking how companies approach composable analytics.We talk about why centralizing KPIs matters more than shiny dashboards, how enterprise data culture often lags behind the technology, and why privacy is becoming as big a driver as scale.I loved how István described the “people-pleaser” instinct that shaped his career, always chasing faster ans...
2025-09-3045 min
Couch Confidentials by Martech TherapyWhy the next five years of data strategy will make the last look easyWhen Zack Wenthe from Tealium told me, “the next five years of data strategy will make the last look like child’s play”, I felt both intrigued and uneasy. Intrigued because Zack has been around long enough in the CDP world to know what he’s talking about. Uneasy because if the last few years already left most teams exhausted, what’s coming next?We circled around two big forces → privacy and AI. Not in the shallow “AI will optimize your campaigns” sense, but in the way these forces are already reshaping human behavior. Zack made the point that custo...
2025-09-1641 min
Couch Confidentials by Martech TherapyFrom economics to Martech: Ana Mourão on wins, governance, and positivityI had such a pleasant conversation with Ana Mourão on Couch Confidentials. She has this rare combination of sharp Martech expertise and an optimistic outlook, even when talking about the messy side of digital transformation.What struck me most was how Ana sees Martech not just as a stack of tools, but as a system of people and processes where small wins can make a huge difference. From building 7 million profiles globally to navigating the “Groundhog Day” of transformation projects, she’s found ways to stay positive and drive impact.Thanks again, Ana, for sharing...
2025-09-0549 min
Couch Confidentials by Martech TherapyFrom psychology to Spryker: Guido Jansen on community, automation, and AI in B2BIn this episode of Couch Confidentials, I sit down with Guido Jansen, Spryker’s Global Business & Technology Evangelist, and someone with one of the longest job titles I’ve ever introduced on the podcast. Guido’s path is unusual: a background in applied cognitive psychology, years building the Magento community, and now leading community and customer success efforts at Spryker.We discuss what it means to build ecosystems that last and how feedback loops from hackathons and developer meetups inform Spryker’s product direction. Guido also shares his experiments with n8n, vibe coding, and MCP integrations, as well...
2025-08-2939 min
Couch Confidentials by Martech TherapyMAP, CEP, or CDP? Klaviyo’s James Fang on where marketing automation is headedSeason 2 of Couch Confidentials opens with James Fang, Director of Product Marketing at Klaviyo and former VP at mParticle. We get into the weeds of Martech terminology, such as CEP, MAP, CDP, and whether those labels still mean anything when platforms are converging. James shares why Klaviyo positions itself as a B2C CRM built on a shared data platform, and how that ties into the wider trend of commoditized CDP features.We also discuss the consolidation wave I’ve written about in the CDP Reboot and Multi-CDPs series, with James pointing to real-world cases where companies ar...
2025-08-2144 min
Couch Confidentials by Martech TherapyCan identity resolution work without AI? Steven Renwick from Tilores explainsThere’s a lot of noise around AI and identity right now.Hightouch just launched Adaptive Identity Resolution, Meiro is leaning hard into real-time CDP-native matching, and Amperity continues to push its probabilistic + deterministic blend for enterprise brands. But when someone asked me whether GenAI could solve identity resolution, I went straight to someone who’s seen the inside of the problem: Steven Renwick, co-founder and CEO of Tilores.Steven and his team aren’t building another black box, they’re focused on traceability, reversibility, and real-time performance for messy, high-volume data. In this episode, we dig i...
2025-07-0240 min
Couch Confidentials by Martech TherapyHumans, not tools - A Martech podcast about the real stuffPhil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying...
2025-06-2543 min
Pod LeadersLifting the hood on the CDP discussion with Matthew NiederbergerIn this episode of Pod Leaders, host Simon Gregory welcomes Matt to discuss the dynamic world of MarTech and the importance of creating a platform for meaningful conversations in the industry. Simon, a seasoned expert in recruitment for MarTech and CDP companies, shares his journey over the last decade and the valuable insights he’s gained through his experiences. The episode aims to elevate hard-hitting topics within the software space, providing listeners with stories, learnings, and challenges that resonate within the community. Tune in to discover how these discussions can foster growth and connection in the MarTech landscape.Yesterday
2025-06-161h 03
Couch Confidentials by Martech TherapyThe evolution of Omni-ManI finally sat down with Adam Greco for what turned into one of those conversations that explains how we got to this beautiful disaster we call modern martech.Adam earned the nickname "Omni-Man" back when he was basically Adobe Analytics incarnate, the guy who could fix your broken implementations and somehow make eVars seem less like a cruel joke played on marketers by bored engineers. For years, he was the poster child for mastering one platform completely.Which makes his current crusade for composable CDPs either beautifully ironic or perfectly logical, depending on whether you've...
2025-06-1346 min
Couch Confidentials by Martech TherapyData is boring. And by extension, CDPs are kind of boring tooCDP Institute’s David Raab coined the term Customer Data Platform, which makes him either the godfather of modern Martech or the guy responsible for every PowerPoint slide with a data unification triangle on it. Possibly both.In this episode of Couch Confidentials, we talk about the slow death of CDP hype, why AI is just a mirror for your data mess, and why companies keep renaming “data plumbing” as “activation” in hopes it’ll feel more important.We also cover how vendors are racing to bolt AI onto every surface like it’s a startup-themed...
2025-06-0548 min
Couch Confidentials by Martech TherapyThe trophy analyst, the hippo CMO, and the myth of “just one more tool”Some conversations catch you off guard in the best possible way. This one with Steen did exactly that.We were meant to talk about analytics, why it still doesn’t deliver on its promise, despite all the new tools and fancy dashboards. And we did. But what surprised me was how personal it got. Not emotional, but honest in a way that made me uncomfortable in a good way. The kind of uncomfortable that makes you realize how often we’re just going through the motions, pretending things are working because admitting otherwise might mean admitting we don’...
2025-05-2856 min
Couch Confidentials by Martech TherapyAgentic AI & the art of letting goPaul suggested the idea of doing something different. No intro. No big kickoff. Just two people talking.That’s how this episode with Paul Meinshausen (CEO at Aampe) started and I’m glad it did. Because I fumbled at the beginning (you can skip ahead in the podcast...).Feeling like a one-trick pony, I tried to steer the conversation toward my usual topics: CDPs, AI, use cases, and organizational challenges. But it quickly became clear I was trying to force an idea, a vision, onto something I hadn’t fully wrapped my head around yet. Paul h...
2025-05-2051 min
Couch Confidentials by Martech TherapyAre MCPs the USB-C of AI? Tealium Thinks SoIn this episode of Diagnosis Demo, I sit down with Sav Khetan and BJ Allmon from Tealium to explore their recent implementation of MCPs (Model Context Protocols). We discuss what MCPs mean for real-time AI integration, how Tealium positions itself as an AI enabler, and why the future might just belong to multi-agent architectures. We also demo a real use case that shows how fast and powerful Tealium's setup really is.Watch to see:* A working demo using Tealium’s Moments API and MCP integration in a simple chatbot* The difference between MCP an...
2025-05-1548 min
Couch Confidentials by Martech TherapyCan your data tell a story? Multiplied shows how personalized media really worksIn this special Diagnosis Demo episode, we sit down with Lloyd Hofmeyr, co-founder of Multiplied, to explore what happens when brand storytelling meets hyper-personalized media at scale. Forget the usual "Dear {first_name}" stuff, Lloyd walks us through real campaigns for BMW, financial apps, e-commerce brands, and more, showing how smart data and creative vision can turn abandoned cart emails into moments that actually convert.We cover:* The difference between generative AI and brand-consistent personalization* Multiplied’s creative-meets-automation approach* Why year-end wrap videos shouldn’t start in December* Examples of t...
2025-05-0944 min
Couch Confidentials by Martech TherapyCDP Reboot: Where are we now?In this latest installment of the CDP Reboot series, I sat down with Dylan Flye (Simon Data) and Oussama Ghanmi (DinMo) for a brutally honest discussion about the current and future state of Customer Data Platforms.What started as a debate about the fate of the CDP category quickly turned into something more revealing. We explored why the original promise of CDPs may have overreached, how warehouse-native models and modularity are rewriting the rules, and why AI might not be the silver bullet, but still changes the game.We didn’t always agree. But we di...
2025-05-0645 min
Couch Confidentials by Martech TherapyAre we overestimating AI? Or underestimating what's coming?What happens when the tools we think are helping us today aren't ready for the future we’re speeding into?In this episode of Couch Confidentials, Michael Katz (CEO of mParticle) joins me to talk about where AI is really at, why most CDPs are stuck in the past, and why success in Martech now depends less on the tech itself and more on how you think about it.We dive into:* Why "People overestimate where we are today and underestimate how fast this stuff progresses."* The two very different paths CD...
2025-04-2952 min
Couch Confidentials by Martech TherapyContextual CDP, let me explain why...I’ve just kicked off a new blog series on something I’ve been thinking about a lot lately: how customer data platforms could work if they were built around context, not just profiles.This short video (
2025-04-2503 min
Couch Confidentials by Martech TherapyBehind the scenes of Measurecamp with Kevin SwelsenThis week, I sat down with Kevin Swelsen, longtime friend, freelance digital analytics and CDP consultant, and one of the organizers behind Measurecamp Amsterdam. We dive into how the event was born, what makes it work, and why community still matters in a vendor-heavy Martech world.Kevin shares how a trip to Measurecamp London inspired a decade of volunteering, what it means to remain independent in a field full of tech stacks and sales pitches, and yes, he confirms the existence of the mythical Measurecamp socks.Subscribe to tune into future episodes of Couch...
2025-04-2239 min
Couch Confidentials by Martech TherapyHow to avoid data chaos, one sunny walk at a timeData chaos doesn’t wait for a boardroom. So we took this Couch Confidentials special episode outside, wandering the streets of Amsterdam with Stefania Olofsdottir during Measurecamp. We talk about the origins of Avo, trusting teams with their own datasets, and how her journey from Iceland to analytics has always centered around making data meaningful before it breaks things downstream.☀️ Recorded on a sunny stroll.📍 Measurecamp Amsterdam.🧠 Powered by Avo’s mission to fix bad data before it breaks your stack.📄 Download Avo’s whitepaper: https://www.avo.app/resources/data-mesh-for-event-based-data👥 Connect with...
2025-04-1731 min
Couch Confidentials by Martech Therapy“Who's winning the AI agent war in Martech?”This one’s been a long time coming. After a few reschedules, I finally had the pleasure of chatting with Michele Nieberding, and we went straight into the deep end of AI agents, the chaos of MCPs, and why marketers need to stop slapping "AI" on triggers and calling it innovation. We covered everything from Salesforce’s latest moves to why Aampe might just be the next unicorn in Martech.Michele shares how product marketers are finding their way in the new wave of agentic thinking, what companies are getting wrong about AI observability, and her predictions on w...
2025-04-1543 min
Couch Confidentials by Martech TherapyIs it still safe to trust US cloud tools with your data?What happens when your customer data is governed by the wrong jurisdiction?In this episode of Couch Confidentials, I sit down with Oussama Ghanmi, CEO and co-founder of DinMo, a composable CDP vendor headquartered in Paris. With growing political tensions between the US and Europe, and cities like Amsterdam actively moving away from US-hosted platforms, I wanted to understand whether it’s still safe—or smart—for European companies to continue relying on US-based cloud tools.Oussama offers a candid look at the risks European businesses face when their data leaves the continent, and why compos...
2025-04-0850 min
Couch Confidentials by Martech TherapyHas the CDP category failed? Amperity’s CTO Derek Slager weighs in.Nine years ago, nobody had a unified customer view, yet every consumer brand wanted one. So why was it so hard to build?In this episode of Martech Therapy's podcast Couch Confidentials, I sit down with Derek Slager, Co-Founder and CTO of Amperity, to dive deep into the evolution (and limitations) of Customer Data Platforms. Derek shares how Amperity grew out of the frustration that no one had truly solved the “customer 360” problem, and why that challenge still haunts brands today.“We’ve always been a little out of place in the CDP category...
2025-04-0148 min
Couch Confidentials by Martech TherapyIs your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reactive governance to embedded safeguards. Vaibhav offered a sharp take on the tension between marketing, legal, and engineering—and why privacy is fast becoming a foundational layer for customer trust, not a post-launch fix. We also touched on the surprising results from their State of Website Privacy report, the quiet rise o...
2025-03-2543 min
Couch Confidentials by Martech TherapyIs AI the end of Martech complexity? Dojo AI founders explainIn this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated? What We Covered in This Episode: Are Martech tools helping marketers—or making them data engineers? Right now, marketing teams spend more time fixing broken tracking, debugging integrations, and managing data than actually crafting campaigns. AI migh...
2025-03-1943 min
Couch Confidentials by Martech TherapyMarketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users?Tommy, a SaaS marketing expert with experience at Tealium and Relay42, shares his candid take on:✅ Why anonymous users are an untapped revenue goldmine✅ How attribution and personalization are evolving in a privacy-first world✅ The real impact of third-party cookie deprecation (and what marketers should...
2025-03-1148 min
Couch Confidentials by Martech TherapyMarketing Operations isn’t just about tools, it’s about strategy, people & process!In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connection—turns out we had a mutual friend in the Norwegian Navy! I shared a short clip of that moment yesterday, but the full conversation is even better. What we covered in this episode:•The SOPP framework: Strategy, Organization, People, Process • Why marketing strategy should never exist in isola...
2025-03-0444 min
Couch Confidentials by Martech TherapyTreasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI.Kazuki’s unique perspective on the real role of a CDP (hint: it’s much more than just marketing) and his approach to solving failed implementations makes this one a must-listen for anyone in MarTech and data.We covered a lot of ground, from how Treasure Data scales globally, to why CDPs fail, to what Japan’s declinin...
2025-02-2043 min
Couch Confidentials by Martech TherapyLet's talk about the outcome economy! My chat with Alistair Croll & Sean PowerIn this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishing models, the potential of direct sales, and the evolving landscape of content consumption, including audiobooks and the impact of AI on copyright and content ownership. The discussion also touches on the importance of web analytics and customer data in understanding market dynamics and driving innovation. In this conversation, the speakers explore the themes of innovation, education, and the impact of AI on human creativity...
2025-02-1354 min
Couch Confidentials by Martech TherapyCDP Chaos: Are businesses optimizing or abandoning their investments? A chat with Mike FergusonHad the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way brands interact with their customers in real time .Mike shared some great insights on how CDPs can directly impact paid media match rates, demonstrating how enhancing customer data leads to higher targeting accuracy and better campaign ROI . We also tackled some critical industry questions:•Are CDPs delivering on their promise? Many companie...
2025-02-0646 min
Couch Confidentials by Martech TherapyTimo Dechau on why analytics tracking is a design problem, not a technical oneIn this conversation, Matthew Niederberger and Timo discuss the complexities of data analytics, emphasizing the importance of creating effective tracking plans and analytics setups. They explore the evolution of data collection strategies, the significance of aligning analytics with business goals, and the necessity of fostering a data-driven culture within organizations. Timo shares insights on leveraging AI for analytics, the future of data implementation, and the role of books in knowledge sharing. The discussion also touches on innovative marketing techniques and the protection of intellectual property in the age of AI.TakeawaysData collection...
2025-02-0152 min
Couch Confidentials by Martech TherapyHightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas ManoharIn this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamics of founding a tech company, and how AI is transforming marketing strategies. The conversation also touches on the potential of retail media networks and the future direction of Hightouch as a leader in the marketing technology landscape.TakeawaysTejas Manohar emphasizes the importance of disrupting traditional CDP models.Hightouch's growth...
2025-01-2544 min
Couch Confidentials by Martech TherapyA chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of ResearchIn this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Marketing Technology Excellence Center (MTEC). He emphasizes the shift towards composable solutions, the role of AI in enhancing marketing strategies, and offers valuable advice for brands and professionals navigating the martech space.TakeawaysKeanu Taylor's unique name is inspired by Keanu Reeves.The Martech Weekly started as a passion project and...
2025-01-2050 min
Masters of PrivacyMatthew Niederberger: Customer Data Platforms in the face of consolidation, modularization, and privacy complianceWhat is the future of Customer Data Platforms in the context of recent acquisitions, the modularization of their offerings, and the privacy compliance challenges of first party data activation? Matthew Niederberger is a seasoned Martech consultant with years of experience helping global organizations unlock the full potential of their marketing technology investments. As the founder of MarTech Therapy, his mission is to guide companies in optimizing their Martech stacks to drive better customer experiences and business outcomes. With a deep understanding of Customer Data Platforms and a passion for bridging technology with strategy, Matthew brings bo...
2025-01-2039 min
Couch Confidentials by Martech TherapyThe fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane HamelIt’s not every day you get to sit down with someone whose career has left a definitive mark on the Martech and analytics landscapes. In the latest episode of Couch Confidentials, brought to you by Martech Therapy, I had the privilege of reconnecting with Stéphane Hamel, an old friend and a thought leader whose influence spans decades, from crafting the renowned Digital Analytics Maturity Model to becoming an advocate for privacy and ethics.Stéphane and I go way back, having first met at a Web Analytics Summit in Amsterdam during the days when Webt...
2025-01-1547 min
Couch Confidentials by Martech TherapyTiankai Feng on why humanity is the glue that holds federated data teams togetherIn Episode 4 of Couch Confidentials Powered by Martech Therapy, host Matthew Niederberger welcomes Tiankai Feng, the author of Humanizing Data Strategy. Together, they explore the intersection of data, humanity, and leadership. From responding to criticism as an author to building trust in data teams and balancing technical expertise with emotional intelligence, this episode dives into the philosophy behind humanizing data. Tiankai also shares insights on the future of AI, data convergence, and his unexpected connections between music and data strategy.If you’re passionate about data, leadership, or just curious about the human side of analytics, th...
2024-12-1141 min
Couch Confidentials by Martech TherapyLytics CEO talk XCDP, real-time user profile data at your fingertipsIn this episode, Matthew Niederberger sits down with James McDermott, CEO of Lytics, to dive into the game-changing potential of their new XCDP (Experience Customer Data Platform). From seamless integration with WordPress and Drupal to tackling the complexities of real-time personalization, discover how XCDP is poised to redefine the Martech landscape. Key topics covered:What sets XCDP apart from traditional CDPsThe challenges of real-time data activation and how XCDP addresses themThe intersection of user data, content graphs, and scalable personalizationThoughts on data privacy, consent, and evolving Martech strategies for 2025
2024-12-0439 min
Couch Confidentials by Martech TherapyBrian Clifton and Gen-Z's awareness of privacy and trackingIn this conversation, Matthew Niederberger interviews Brian Clifton, a prominent figure in the data privacy and analytics field. They discuss Brian's journey from leading Google Analytics in Europe to becoming an advocate for data privacy. The conversation delves into the shift from traditional analytics to enhanced conversions, the importance of user consent, and the challenges posed by GDPR. Brian emphasizes the need for trust between businesses and users, the significance of data quality, and the potential impact of AI on data privacy. They also explore cultural differences in data privacy attitudes and make predictions for the future of data...
2024-11-2954 min
Couch Confidentials by Martech TherapyMichael Katz discusses his CDP 2.0 manifestoIn this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CDPs, and the challenges faced by businesses in selecting the right solutions. The conversation emphasizes the need for collaboration between marketing and data teams, the role of the CFO in decision-making, and the impact of pricing models on customer value. Katz shares insights on the future of CDPs, including predictions for 2025 and the ongoing trends in the marketing technology landscape. Key takeaways:
2024-11-2355 min
CRO.CAFE EnglishAnalytics is a product – treat it as such, with Prolet Miteva & Matthew NiederbergerProlet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward.Het Digital Analytics Congres 2019 vond plaats op 8 o...
2019-11-0440 min
CRO.CAFE NederlandsAnalytics is a product – treat it as such, with Prolet Miteva & Matthew NiederbergerProlet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward. Het Digital Analytics Congres 2019 vond pla...
2019-11-0440 min
CRO.CAFE NederlandsAnalytics is a product – treat it as such, with Prolet Miteva & Matthew NiederbergerIn deze clip vanuit de livestream tijdens #DAC19 spraken Guido en Bart met Matthew Niederberger van Tagticians en Prolet Miteva van Autodesk.
2019-11-0440 min