Shows
The Partner Marketing Podcast#26 Bankruptcy, Buzz, Belief: Dunkin’s Brand Revival | with Youssef Besali
When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years.
In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand.
Discover how Youssef and his team:
Rebuilt trust and loyalty after the brand collapse
Repositioned Dunkin’ around everyday beverage moments
Created social content that reached millions organically
Tune in for a story of resilience, creati...
2025-11-1352 min
The Partner Marketing Podcast#25 How Agencies Win the Transformation Game | with Monica Diaz, Google
What separates agencies that thrive from those that fade away?
The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game.
In this episode, Matthias sits down with Monica Diaz, Head of Media & Tech Agencies at Google, to explore how agencies are reinventing themselves - becoming data architects, strategic consultants, and true partners to their clients. Monica shares insights from Google’s work with leading agencies and offers a candid look at how technology, creativity, and human expertise must now go h...
2025-10-3038 min
Performance Marketing SpotlightEp. 52 | Matthias Stadelmeyer (Tradedoubler): The Future of Affiliate Networks & Data-Driven PartnershipsSend us a textWelcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing global footprint. Matthias shares his impressive career journey from account manager in Munich to leading Trade Doubler through international expansion, including their recent entry into the U.S. and Latin American markets.Tune in as Matthias offers insights on the evolution of...
2025-10-2018 min
The Partner Marketing Podcast#24 Honest Solar. So funktioniert ehrliche Markenführung in der Solarbranche | mit Stefan Weilandt
Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog
Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch?
In dieser Folge spricht Matthias mit Stefan Weilandt, Head of Marketing & Communications bei Qcells, über ehrliche Markenführung in einer der spannendsten Zukunftsbranchen: der Solarenergie.
Stefan verrät, wie Honesty Marketing Vertrauen schafft, Marken stärkt und komplexe Solartechnologie verständlich und nahbar macht.
Du erfährst:
Warum Glaubwürdigkeit stärker wirkt als j...
2025-10-1637 min
The Partner Marketing Podcast#23 Building a Market Leader: The ShopBack Story | with Angus Muffet
How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader.
Discover how Gus and his team:
Cracked the “chicken-and-egg” challenge of building a two-sided marketplace
Pioneered mobile-fir...
2025-10-0240 min
The Partner Marketing Podcast#22 Breaking Boundaries in Fintech & Partner Marketing | with Alex Short
Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services.
From teaching in Korea to building a fintech powerhouse, Alex turned a bold idea into reality—staking his life savings to launch PerformID, a platform that delivers real-time, card-linked rewards and closes the gap between digital attribution and financial services. Today, PerformID powers programs for major banks, American Express, and Visa, with flexible, SKU-level attribution that benefits me...
2025-09-1842 min
The Partner Marketing Podcast#21 Vom Hobby zum Millionenmarkt: Inside Spiritory | mit Janis Wilczura
Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog
Was als private Leidenschaft begann, hat Janis Wilczura in ein disruptives Business verwandelt: Mit Spiritory hat er die erste digitale Handelsplattform für Whisky, Premium-Spirituosen und Wein gegründet – und damit eine Branche auf den Kopf gestellt.
Im Gespräch mit Matthias erzählt Janis,
wie er vom Whisky-Neuling zum anerkannten Experten und Gründer wurde,
welche Hürden er überwinden musste, um eine ganze Branche zu...
2025-09-0448 min
The Partner Marketing Podcast#20 Rewriting the Affiliate Marketing Narrative | with Robin Piet
Ready to see affiliate marketing in a whole new light? This $28B industry drives up to 20% of brands’ online revenue - and Robin Piet is on a mission to change how the world sees it.
In this episode, Matthias welcomes Robin, co-founder of the brand-new European Affiliate Awards, to explore his vision of rewriting the affiliate narrative across Europe. Hear why the industry still battles outdated perceptions, the innovations emerging from 100+ award submissions, and how AI, live shopping, and full-funnel strategies are reshaping the space.
Go behind the scenes of the European Affiliate Awards - it...
2025-08-2143 min
The Partner Marketing Podcast#19 Smarter, Cleaner, User‑First: Redefining Ads | with Paweł Mazurek
Paweł Mazurek is on a mission to transform online advertising - and he’s shaking up the industry along the way. In this episode of The Partner Marketing Podcast, host Matthias welcomes Paweł Mazurek, the visionary CEO of TakeAds, a cutting-edge adtech company working with 30,000+ publishers worldwide.
Paweł shares his inspiring journey from law to leading global adtech and explains how TakeAds is:
Pioneering non-intrusive, context-driven native ads
Unlocking new revenue streams for publishers while tackling ad blocking
Expanding into 10+ global markets in just three years
Plus, hear his vision for the future of partner marke...
2025-08-0743 min
The Partner Marketing Podcast#18 Die Kunst des modernen Marketings | mit Dorothee Seedorf
Dear listeners, this episode is available in German only. But don’t worry - you can find a detailed English summary on our blog: https://www.tradedoubler.com/blog
Von Zalando bis zu über 40 Scaleups – erlebe echtes Marketing-Know-how! In dieser Folge des Partner Marketing Podcasts begrüßt Matthias eine der renommiertesten Marketing Expertinnen Europas: Dorothee Seedorf, Gründerin von OM3 Consult und ehemalige CMO bei Project A.
Dorothees Karriere liest sich wie ein Handbuch für digitales Wachstum: Sie hat das frühe Marketing-Setup von Zalando mit aufgebaut, über 40 Unternehmen skaliert und Kfzteile24 in ein datengetrie...
2025-07-2453 min
The Partner Marketing Podcast#17 Global Growth, Delivered. Wolt’s Marketing Story | with Anh Nguyen
What happens when one of Europe’s most innovative marketers takes the reins of a high-growth tech unicorn? In this episode of The Partner Marketing Podcast, Matthias welcomes Anh Nguyen, VP of Marketing at Wolt - and one of the driving forces behind the company’s explosive growth across Europe and Asia.
From launching Angry Birds to building Wolt’s 300-person global marketing team, Anh shares the bold strategies, hard-won lessons, and visionary thinking that have defined his career. Discover how he helped transform Wolt from a local player into a multi-vertical, data-driven powerhouse - and how he's s...
2025-07-1052 min
The Partner Marketing Podcast#16 How to Disrupt Loyalty Marketing | with Josh Graham
The founder who turned a big idea into a bold success story - Get inspired by this must-hear episode of The Partner Marketing Podcast! Matthias sits down with Josh Graham, Co-Founder and CMO of Airtime Rewards - the game-changing app helping millions of UK consumers save on their mobile bills just by shopping with their favorite brands.
Josh takes us on a candid journey from his early days in mobile tech to building a revolutionary rewards platform that’s now trusted by major UK retailers and telcos alike. Starting with nothing more than a bold idea and a...
2025-06-2642 min
The Partner Marketing Podcast#15 What it takes to win the U.S. market | with Alexander Ketter
Ever tried to introduce your brand where no one’s heard of you? That’s exactly where Alexander Ketter began. In this episode, recorded live from PI Live in Miami, Matthias sits down with Alex, Managing Director USA at Atolls and the man behind Atolls’ impressive U.S. growth. He built a 35+ person team from scratch, won trust from giants like CNN and Business Insider, and carved out a leading position in one of the world’s most competitive landscapes.
Get a behind-the-scenes look at what it really takes to expand globally and how to turn zero awarenes...
2025-06-1233 min
The Partner Marketing Podcast#14 Inside Hello Partner: Building the Industry’s Biggest Events | with Matthew Wood
What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape - from pioneering cashback and coupon platforms to building a global events powerhouse.
Matthew shares the origins of PI Live, which started as the A4U Expo, and how it has evolved into a fl...
2025-05-2927 min
The Partner Marketing Podcast#13 Scaling Partner Marketing Success on Amazon | with William Hamer-Jones
In this episode of The Partner Marketing Podcast, Matthias sits down with William Hamer-Jones, VP of Partnerships at PartnerBoost, to explore the global dynamics of partner marketing and the evolution of Amazon affiliate marketing. William shares highlights from his global career in partner marketing, spanning London, Singapore, and New York, and discusses how his international experiences have shaped his people-centric approach to building partnerships.
The conversation delves into the innovative model behind PartnerBoost, which powers Amazon affiliate programs for over 2,500 brands. William explains how their technology leverages Amazon Attribution to give brands unprecedented transparency and control over...
2025-05-1534 minThe Partner Marketing Podcast#12 Creating Stronger Partner Marketing Ecosystems | with Daniel Karlovic & Ryan Irvine
In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice - a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongoing education, and clearly defined KPIs are essential to creating a transparent, sustainable, and successful partner marketing ecosystem.
The discussion dives into how AdPolice works, simulating real user search behavior to uncover unauthorized brand use and competitor violations. Ryan shares...
2025-05-0149 minThe Partner Marketing Podcast#11 What’s changed in Partner Marketing? | with Marcel Chaudron
In this episode of The Partner Marketing Podcast, Matthias is joined by seasoned partner marketing consultant Marcel Chaudron for a deep dive into how the industry has evolved over the past two decades. They explore how technology, professionalism, and collaboration have reshaped the industry, and why relationships remain at the heart of successful programs.
The conversation dives into the transformation of publishers - from teenage search marketers working out of their bedrooms to large, professional organizations - and how this shift has elevated the entire partner marketing ecosystem. Marcel reflects on the increasing professionalism within the industry...
2025-04-1749 minThe Partner Marketing Podcast#10 How Bonprix drives Partner Marketing Growth I with Anika Kreißl
In this episode of The Partner Marketing Podcast, Matthias welcomes Anika Kreißl, Teamlead Display, Retargeting & Affiliate Marketing at Bonprix. Together, they explore the dynamic world of partner marketing, discussing how Bonprix leverages partnerships to drive growth and customer engagement. Anika shares insights into Bonprix’s evolving strategies and the role of partner marketing in shaping their success.
The conversation delves into the balance between automation and human expertise in partner marketing. Anika explains how Bonprix integrates technology to optimize campaigns while maintaining the personal touch that fosters strong partnerships. She highlights the importance of aligning marketing eff...
2025-04-0345 minThe Partner Marketing Podcast#09 Navigating the New CPA Marketing Era | with Stephen Kerin
In this episode of The Partner Marketing Podcast, Matthias welcomes Stephen Kerin, founder and director of Scale Digital. With decades of experience in performance marketing, Stephen shares his journey from early search marketing in the 90s to his deep expertise in partner marketing today. He reflects on the evolution of the industry and how brands are increasingly recognizing the value of performance-based partnerships beyond traditional affiliate models.
Stephen discusses how Scale Digital helps brands optimize acquisition strategies across various channels, from mobile and influencer marketing to connected TV and advocacy-based partnerships. He explains how partner marketing has...
2025-03-2043 minThe Partner Marketing Podcast#08 How AI is Revolutionizing Client Services | with Glen Calvert
In this episode of The Partner Marketing Podcast, we are joined by Glen Calvert, founder and CEO of Kaizan AI, to explore the transformative role of AI in client services. Glen shares his journey from digital marketing and partner marketing to launching Kaizan, an AI-driven platform designed to enhance client engagement, increase productivity, and unlock new revenue opportunities for service-centric organizations.
The conversation delves into how AI is automating repetitive tasks like CRM updates, email drafting, and meeting notes, allowing client service teams to focus on strategic relationship-building. Glen introduces Kaizan’s "CARE Framework," a structured approach th...
2025-03-0654 min
Marketing Transformation Podcast#199 mit Matthias Stadelmeyer // TradedoublerState of Play im Partnermarketing
Im heutigen Marketing Transformation Podcast geht es um eine der etabliertesten Gattungen im Digitalmarketing, das Affiliate Marketing bzw. Partnermarketing. Erik diskutiert mit Matthias Stadelmeyer, CEO bei Tradedoubler, u.a. über die Entwicklung des Marktes über die Jahre und erfährt viele Insights aus Matthias Netzwerk. Erfahrt zum Beispiel, wie sich Advertiser erfolgreich im Partnermarketing durchsetzen können bzw. was sie besser vermeiden sollten.
Im Detail geht es um folgende Fragen:
Wie ist der State of Play im Partnermarketing?
Wie hat sich die Bedeutung und Funktion des Partnermarketings aus Adve...
2025-02-2453 minThe Partner Marketing Podcast#07 Why Partner Marketing is the Future of Digital Growth | with Helen Southgate
In this episode of the Partner Marketing Podcast, we welcome Helen Southgate, Chief Strategy Officer at Acceleration Partners, to discuss the evolving landscape of partner marketing. With over 20 years of industry experience, Helen shares insights into how brands can successfully navigate global partner marketing strategies, the importance of local expertise, and how Acceleration Partners has built a truly global, remote-first agency. She highlights the challenges and opportunities of managing multi-market partnerships and the key factors that drive success in an increasingly complex ecosystem.
Helen also explores the convergence of partner marketing with other digital channels, such as...
2025-02-2046 minThe Partner Marketing Podcast#06 Inside MyBestBrands: Growth, Strategy & Partnerships | with Jörg Domesle
In this episode of the Partner Marketing Podcast, we sit down with Jörg Domesle, co-founder of MyBestBrands, to explore his entrepreneurial journey and the role of partner marketing in scaling a successful marketplace. Jörg shares insights from his early days founding Poster.de, his transition into e-commerce, and the key lessons he learned while building a business that connects consumers with top brands. He reflects on the evolution of MyBestBrands, from aggregating premium sales across industries to strategically focusing on luxury fashion, which helped refine the platform’s positioning and strengthen long-term brand partnerships.
Jörg di...
2025-02-0637 minThe Partner Marketing Podcast#05 Atolls' Strategies for Scaling Globally in Partner Marketing | with Gerhard Trautmann
In this episode of the Partner Marketing Podcast, host Matthias sits down with Gerhard Trautmann, co-founder and CEO of Atolls (formerly Global Savings Group). Together, they explore the remarkable journey of building one of the world’s largest publisher groups in just 12 years. Gerhard shares fascinating insights into the company's origins, starting from its roots in Berlin’s startup ecosystem and evolving into a global powerhouse spanning North and South America, Europe, and Asia.
The discussion covers pivotal moments, from the early days of Couponation to strategic acquisitions that diversified their business into cashback, deals, and loyalty prog...
2025-01-2347 minThe Partner Marketing Podcast#04 Unveiling AI’s Role in Partner Marketing | with Rob Berrisford
In this episode of the Partner Marketing Podcast, Rob Berrisford, founder of Affiliate.ai, shares his expertise on the integration of artificial intelligence (AI) into the partner marketing landscape. While AI is revolutionizing numerous industries, its application in partner marketing remains nascent. Rob explores why AI adoption has been limited so far, emphasizing experimentation by major networks and startups. However, he notes that widespread, practical use cases are still emerging. The discussion sheds light on the potential of AI to transform efficiencies, enhance insights, and drive growth across brands, publishers, and networks.
Efficiencies vs. Growth in AI...
2025-01-0943 minThe Partner Marketing Podcast#03 Unlocking International Growth at HelloFresh | with Sabrina Fiorini
In this insightful episode of the Partner Marketing Podcast, we are joined by Sabrina Fiorini, Global Associates Director at HelloFresh, to take a deep dive into the transformative role of partner marketing in scaling major international brands like HelloFresh and Expedia.
**A Roadmap for Marketers
**
Packed with actionable advice, the episode offers practical guidance for marketers navigating publisher collaborations, direct partnerships, and optimizing existing campaigns. Sabrina highlights the importance of affiliate networks, innovative organizational structures spanning 20 global markets, and a focus on recruitment, engagement, and optimization to maximize impact.
**Challenges and Evolving Opportunities
**
The conversation...
2024-12-1932 minThe Partner Marketing Podcast#02 How Payback scales with Partner Marketing | with Torsten Hautmann
In this episode of the Partner Marketing Podcast, Torsten Hautmann, VP of Digital Sales at Payback, shares insights into how Europe’s largest loyalty program leverages partner marketing to scale its operations and deliver value to millions of users. Payback’s platform boasts over 30 million subscribers and up to 1.8 million daily active users. Torsten explains the program's multi-faceted business model, which integrates offline partnerships with grocers and fuel stations, digital affiliation strategies, and an expansive rewards system to drive customer engagement.
**Why Partner Marketing has been pivotal
**
Torsten highlights how partner marketing has been instrumental in building Payb...
2024-12-0540 minThe Partner Marketing Podcast#01 A New Era for Partner Marketing | with Kevin Edwards
In the debut episode of the Partner Marketing Podcast, Kevin Edwards, founder of the Affiliate and Partner Marketing Association (APMA), shares his journey from leading roles in affiliate marketing to establishing a dedicated trade association for the UK affiliate industry. Kevin discusses the motivation behind APMA’s creation, emphasizing the importance of collaboration, representation, and collective problem-solving for brands, publishers, and networks. He highlights APMA’s rapid growth, its comprehensive roadmap, and its role in addressing challenges and opportunities in affiliate marketing.
**Insights from APMA’s Industry Report
**The episode provides a deep dive into APMA’s latest i...
2024-11-2154 minThe Partner Marketing PodcastTrailer // The Partner Marketing Podcast
The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.
This Podcast is produced by TLDR Studios
2024-11-1400 min
Marketing Transformation Podcast#59 mit Matthias Stadelmeyer // TradedoublerThe State of Affiliate Marketing
The State of Affiliate Marketing. Wir sprechen mit Matthias Stadelmeyer, dem CEO von Tradedoubler. Im Detail gehen wir darauf ein, sie sich der Affiliate Marketing Markt entwickelt, welche Branchen besonders aktiv auf der Advertiser Seite sind und wie die Corona Krise sich im Affiliate Markt ausgewirkt hat.
Matthias ist seit 2014 CEO bei Tradedoubler. Er hat das Geschäft grundlegend umgestaltet und ist eine erfahrene strategische Führungspersönlichkeit mit einem starken Background in Vertrieb und Technologie. Matthias war seit 2007 in verschiedenen leitenden Positionen bei Tradedoubler tätig, unter anderem als Sales Director und Head of Tech...
2020-06-2246 min
Affiliate Musixx – termfrequenzAffiliate Musixx 76: Blockchain und Open Platform im Affiliate-MarketingVortrag von Matthias Stadelmeyer von Tradedoubler auf der Affiliate Conference 2019. Dabei geht es um die Blockchain und Open Platform im Affiliate-Marketing. Ziel ist es dabei, eine dezentrale Plattform zu schaffen, mit deren Hilfe jeder Klick durch einen sogenannten Smart Contract in der Blockchain festgehalten werden kann und somit unveränderbar für alle Parteien einsehbar wird. Daraus ergeben sich neben einer hohen Transparenz auch eine ganz neue Möglichkeit, die User Journey im Sinne eines Attributionsmodell zu bewerten und granular zu incentivieren.
2019-11-1838 min