Shows
The Augmented PMM: AI in ActionWeekly Competitive Intelligence for SalesWeekly Competitive Intelligence for Sales: AI in Action : Discover how AI enhances competitive intelligence for sales by providing real-time updates and tailored battlecards. Learn how AI agents can automate weekly digests of key competitive information, saving time and improving sales team effectiveness. Scalable AI solutions allow easy tracking of new market players. This episode highlights a successful AI implementation, including ongoing refinements to filter information precisely using Google Search and Vertex AI.2025-05-1802 minThe Augmented PMM: AI in ActionSales Training & Quizz creationAI-Powered Sales Training for PMMs : Discover how AI is transforming sales training for Product Marketing Managers. In this minicast, we explore how AI can power interactive training modules, analyze sales conversations, and provide personalized learning paths. Learn how to leverage tools like ChatGPT to create engaging quizzes and automate feedback, ultimately empowering your sales team with the knowledge they need to succeed. Subscribe for more insights on enhancing PMM activities with Artificial Intelligence.2025-05-1802 minThe Augmented PMM: AI in ActionSales Collateral CreationAI-Powered Sales Collateral Creation : Discover how AI streamlines the creation of impactful sales collateral, from generating initial drafts to customizing content for specific buyer personas. Learn how AI accelerates content creation, ensures brand alignment, and enhances relevance. Explore practical applications and real-world examples, like automating Google Slides presentations with custom scripts and leveraging ChatGPT for ideal content generation. This episode demonstrates how AI acts as a dedicated assistant, transforming raw data into visually appealing and informative sales tools, ultimately boosting sales effectiveness. Subscribe for more insights on augmenting P.M.M. with AI.2025-05-1802 min
The Augmented PMM: AI in ActionExclusive ! the DeepDive podcast talks about usToday on the DeepDive podcast, the speakers explore their takeaways from The Augmented P.M.M.: A.I. in Action! - a series that showcases how A.I. is transforming the role of Product Marketing Managers. They reflect on the most compelling examples, from how A.I. is helping PMMs craft tailored messaging across personas and channels, to the smart use of scraping and RAG-based workflows for deep competitive analysis.The discussion also dives into how Large Language Models are being used to build actionable Ideal Customer Profiles and dynamic...2025-05-1711 minThe Augmented PMM: AI in ActionTargeting and SegmentationAI-Powered Targeting and Segmentation for PMM : Discover how AI transforms targeting and segmentation in Product Marketing Management. AI enables advanced analysis using firmographic, behavioral, and technographic data to identify profitable segments, revealing niche opportunities often missed by traditional methods. This precision optimizes go-to-market strategies and maximizes impact, enhancing marketing and sales efforts with tailored messaging and higher conversion rates.2025-05-1602 minThe Augmented PMM: AI in ActionStorytelling and Customer QuotesAI-Powered Storytelling for PMM : Discover how AI can transform product marketing management by weaving compelling narratives. This minicast explores AI applications in storytelling, focusing on using chatbots linked to case study databases. Learn how to filter by vertical, customer size, and use case to access relevant stories and direct links within presentations. Ensure your sales and marketing teams readily use customer stories when preparing RFP answers or crafting content, enhancing the impact of your messaging and product positioning.2025-05-1602 minThe Augmented PMM: AI in ActionMessaging DevelopmentAI-Powered Messaging Development for Product Marketing : Discover how AI transforms messaging development for Product Marketing Management. Learn to generate message variations for A/B testing, analyze performance across channels, and improve clarity based on engagement data. Explore using generative AI to draft initial messaging frameworks and adapt content for different personas (IT, HR, Marketing). Efficiently recycle and repurpose existing content with Large Language Models, tailoring communication to various content types and audiences.2025-05-1603 minThe Augmented PMM: AI in ActionPositioning StrategyAI for Positioning Strategy : Discover how AI is transforming Product Marketing Management. This episode explores how AI assists in defining a positioning strategy by analyzing market perception, online reviews, and industry reports. Learn how Large Language Models efficiently create comparison tables, saving time and ensuring consistency. NotebookLM is used with analyst reports from firms like Forrester, Gartner, and IDC for in-depth analysis. Gemini and ChatGPT refine initial tables into competitive battlecards, objection handling guides, and compelling feature tables, saving two to three hours weekly.2025-05-1302 minThe Augmented PMM: AI in ActionValue Proposition DefinitionAI for Value Proposition Definition : Discover how AI is transforming Product Marketing Management by optimizing clarity and impact in value proposition definition. Learn how AI can analyze customer feedback, dissect market messaging trends, and scrutinize competitor claims. See how AI can build and maintain comprehensive Positioning Documents, transforming collateral like blog posts and presentations to extract core content. Explore the use of Google's Gemini for Workspaces to save time and ensure consistency across product portfolios. Subscribe for more insights on enhancing P.M.M. activities with AI.2025-05-1302 minThe Augmented PMM: AI in ActionICP and Buyer PersonasICP and Buyer Personas with A.I. : Discover how A.I. transforms Product Marketing Management by enhancing ICP and buyer persona development. Learn to leverage A.I. to analyze data, identify patterns, and create dynamic ICPs. Explore using LLMs to build collateral, list pain points, and generate discovery questions for targeted outreach. Subscribe for more insights on A.I. in P.M.M.2025-05-1302 minThe Augmented PMM: AI in ActionCompetitive Analysis for Product Marketing ManagersAI-Powered Competitive Analysis for Product Marketing Managers : Discover how AI tools are revolutionizing competitive analysis for Product Marketing Managers (PMMs). This minicast explores how AI continuously tracks competitor websites, pricing, job postings, and social media, alerting PMMs to critical changes in real-time. Learn to leverage Large Language Models for in-depth analysis, including scraping technical websites and using NotebookLM for a comprehensive understanding of a vendor's capabilities. Automate intelligence collection, and free your time for strategic thinking.2025-05-1302 minThe Augmented PMM: AI in ActionAI-Powered Market Research and AnalysisAI-Powered Market Research and Analysis : Discover how AI is transforming market research and analysis for Product Marketing Management (PMM). This episode explores how AI efficiently analyzes market reports, identifies trends, and forecasts market growth faster than traditional methods. Learn about using tools like Perplexity to understand markets, customer pain points, and competitors. The speaker estimates saving half a day each month by leveraging AI in the research phase, allowing more time for strategic PMM initiatives. Subscribe for more insights on enhancing PMM activities with AI.2025-05-1302 min