Shows
Me: When I'm FreePrepare Him RoomToday's episode is a little different than usual, friend. As we enter into the Advent season, I want to use this podcast to offer you a quiet space to prepare Him room. If you would like to slow down together and pay attention to what our hearts really need this month, listen in.
Links and Resources from this episode:
Luke 1:26-38 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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2022-12-1616 min
Me: When I'm FreeBlessed is She who has BelievedWelcome to week two of our Advent series reflecting in the story of the birth of Jesus. We are using the practice of Lectio Divina to engage with this story in a slower, more reflective way. This week we will sit with the story of Mary visiting her cousin Elizabeth and experience together the joy that her news stirs.
Links and Resources from this episode:
Luke 1:39-45 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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2021-12-0910 minMe: When I'm FreeEpisode 27: What you Really Want is ThisWhat is it that you and I really long for? Is it power and control? Or is it to release those desires so we can discover ourselves through the eyes of Jesus? This is my story about how I'm learning what my heart really wants.
Links and Resources from this episode:
A Long Obedience in the Same Direction by Eugene Peterson
Psalm 124 (NIV)
Mark 10:17-22 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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Podbean
Spotify
2021-11-1813 minMe: When I'm FreeEpisode 26:The Path to AttunementIn today's episode I lead you through the second step in Immanuel Journaling, an exercise that helps to improve our awareness that Jesus is glad to be with us in all of our emotions. Together we'll explore what makes this practice such a helpful path toward attunement and finding peace from difficult emotions.
Links and Resources from this episode:
Joyful Journey by Wilder, Kang, and Loppnow
Outsmarting Yourself by Dr. Karl Lehman
Immanuel Journaling Worksheet from Life Model Works
Exodus 3:7-8 (NIV)
Find me at Kaley Ehret on Fa...
2021-11-1117 minMe: When I'm FreeEpisode 25: Two Steps to ConnectionToday I introduce you to the first step of Immanuel Journaling, called interactive gratitude. Next week I’ll share the final steps of what has become a very meaningful practice for me. What I have come to understand through Immanuel Journaling is that gratitude quite literally opens the relational circuits in my brain, moving me from a difficult emotion to a place of openhearted connection. Let's explore it together.
Links and Resources from this episode:
Joyful Journey by Wilder, Kang, and Loppnow
Anatomy of the Soul by Curt Thompson
Outsmarting Yourself by Dr...
2021-11-0413 minMe: When I'm FreeEpisode 24: Name it to Tame itWhen difficult emotions arise, we all have ways of coping. Often we try to push our emotions down - to our peril - usually leading to simply being stuck in the emotion. What if instead of ignoring our emotions, we paid attention to them with Jesus? In this episode, I share a day in my life, walking through a difficult emotion and the practices that I am learning to engage that help create a pathway back to joy.
Links and Resources from this episode:
The Other Half of Church by Michel Hendricks and Jim Wilder...
2021-10-2113 minMe: When I'm FreeEpisode 23: He Sings over MeIs it really possible that God feels good things about us? Why is it so much easier to believe that He is disappointed in us than that He delights in simply being in our presence? In this episode I share a story from my 18th birthday that God used recently to give me a glimpse of how He sees me.
Links and Resources from this episode:
Discovering our Spiritual Identity by Trevor Hudson
Anatomy of the Soul by Curt Thompson
Find me at Kaley Ehret on Facebook and Instagram.
Liste...
2021-10-1412 minMe: When I'm FreeEpisode 22: Where Joy and Sorrow MeetIn a world that tries to tie up hard things with a pretty bow, how do we embrace joy while resisting easy answers to suffering? In this story of a tender moment in the middle of tragedy, I explore the possibility that joy and sorrow can each make space for the other, if we will allow them.
Links and Resources from this episode:
A Liturgy for Embracing both Joy and Sorrow
Find me at Kaley Ehret on Facebook and Instagram.
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2021-10-0712 minMe: When I'm FreeAn InvitationJoin me: kaleyehret.com/gratitude
Find me at Kaley Ehret on Facebook and Instagram.
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2021-09-3002 minMe: When I'm FreeEpisode 21: Your Brain on Joy
“Our brains need fuel to run properly” Michel Hendricks writes in The Other Half of Church. “The fuel that our brains were intended to run on is joy.” But most of us have a default emotion that is not joy and find it easier to get stuck in difficult emotions. The good news, however, is that we can reset our default emotion to joy with practice. In today's episode, I walk you through an exercise that was meaningful to me to get you started.
Links and Resources from this episode:
The Other Half of Church by Dr. Jim...
2021-09-2313 minMe: When I'm FreeEpisode 20: How to See the Face of GodWhat would it be like to see the face of God? This question stirred up a sweet encounter one morning that shifted my heart in a surprising and deeply meaningful way. It's a question that might do the same for you if you allow it.
Links and Resources from this episode:
Discovering our Spiritual Identity by Trevor Hudson
The Other Half of Church by Jim Wilder and Michel Hendricks
Numbers 6:24-26
Passages for question 2:
John 8:1-11, Luke 10:38-42, Matthew 14:22-23
Find me at Kaley Ehret on F...
2021-09-1612 minMe: When I'm FreeEpisode 19: How to Re-Center a Spinning SoulIn today's episode I share the story of a moment last month that left me in tears - partially out of sadness, partially out of shame, but mostly out of a soul that needed to be tended. What happened next reminded me of one of my soul's most vital needs in these days of distraction.
Links and Resources from this episode:
Discovering our Spiritual Identity by Trevor Hudson
Invitation to Solitude and Silence by Ruth Haley Barton
1 Kings 19:11-13 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
2021-09-0913 minMe: When I'm FreeEpisode 18: Rhythms of RevolutionIf you know me, it's likely you know about pumpkin chip cookies. They are a family legacy and a lifeline on days filled with unknowns and learning curves, like the first day of school. The process of making them reminds me that the revolutionary life is a series of quiet, ordinary rhythms tethering me to the One who makes me whole.
Links and Resources from this episode:
Liturgy of the Ordinary by Tish Harrison Warren
My Facebook Community
My Pumpkin Chip Cookie Recipe
Psalm 23:1-4 (The Message)
Fin...
2021-09-0213 minMe: When I'm FreeEpisode 17: How to Change a HeartIt's the age-old problem - our hearts just don't want to change, even when we try our best to make them change. A conversation with my son years ago opened my eyes to the depth of this struggle and it's been a journey of understanding how Jesus can help change my heart ever since.
Links and Resources from this episode:
Renovated by Dr. Jim Wilder
Romans 7:24, 25 (The Message)
Find me at Kaley Ehret on Facebook and Instagram.
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2021-08-2612 minMe: When I'm FreeEpisode 16: What's your Capacity?Capacity refers to the maximum amount something can hold. For many of us, our stories and our wounding have decreased our capacity for relationship, for love, for connection, for calling. So how do we change that? It's possible we don't know the answer because we have been asking the wrong question, friend. Let's see what happens when we shift our focus.
Links and Resources from this episode:
The Great Omission by Dallas Willard
Matthew 11:28-30 (The Message)
Find me at Kaley Ehret on Facebook and Instagram.
Listen on:
Appl...
2021-08-1915 minMe: When I'm FreeEpisode 15: If I Were Truly FreeWhat happens when we fail at living freely - when we do the wrong thing or we find ourselves wrestling with patterns of fear or anxiety? In this episode, I share a moment from a few months ago, when the thought "If I were really free" hung heavy for me, and what is freeing me from this unhelpful way of thinking.
Links and Resources from this episode:
The Divine Conspiracy by Dallas Willard
John 8:9-11 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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2021-08-1213 minMe: When I'm FreeA Quick AnnouncementSign up for my Email Newsletter here: https://kaleyehret.com/start-here/
Find me at Kaley Ehret on Facebook and Instagram.
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2021-07-0501 minMe: When I'm FreeThe Stories We Tell Ourselves Part 2In part 2 of this episode I share more about my journey with wrestling with the stories I told myself as a woman in the church. I began to see that the hurt ran deep, but in a surprising turn of events, God began to write a new story.
Links and Resources from this episode:
Strong and Weak by Andy Crouch
Healing America’s Wounds by John Dawson
Genesis 1:27, 28 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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S...
2021-07-0114 minMe: When I'm FreeEpisode 14: The Stories We Tell Ourselves Part 1In part 1 of this episode, I dig deeper into the question "What do we need to receive?" and what do we do when what we need to receive simply is not offered to us? Most of us begin to tell ourselves stories to make sense of this gap and the result is a trail of unresolved painful feelings. I begin to share how this played out in my life as a woman in ministry.
Links and Resources from this episode:
Rising Strong by Brene Brown
Living from the Heart Jesus Gave You by Ji...
2021-06-2417 minMe: When I'm FreeEpisode 13: The MosaicSo far this podcast series has focused on two important questions that each person needs to answer to live into their place in God’s Kingdom: They are “Who am I?” and “What do I have to offer?”
But there is one more question to be asked that is just as important as the first two. Listen in to find out.
Links and Resources from this episode:
Bread for the Journey by Henri Nouwen
Anatomy of the Soul by Curt Thompson
Try Softer by Aundi Kolber
John 15:5, 9 (NIV)
...
2021-06-1715 minMe: When I'm FreeEpisode 12: The ResistanceWe have an Enemy and the Resistance is real, friend. Your gifts were given to bring light to the darkness and the darkness wants to shut you up. But maybe there is a gift hidden in the resistance if we pay attention.
Links and Resources from this episode:
Adorning the Dark by Andrew Peterson
A Million Little Ways by Emily P. Freeman
Let Your Life Speak by Parker Palmer
Curt Thompson at Grace College
John 10:10 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
L...
2021-06-1015 minMe: When I'm FreeEpisode 11: What is Calling?A couple of years into this journey into freedom and I was discovering I had more questions than answers. What is calling and how do we discover ours? Is calling something that we do or something that we are? Why is calling so difficult to live into? Let's explore these questions together.
Links and Resources from this episode:
A Million Little Ways by Emily P. Freeman
Let Your Life Speak by Parker Palmer
Ephesians 1:18, 19 (The Message)
Find me at Kaley Ehret on Facebook and Instagram.
Listen on:
2021-06-0313 minMe: When I'm FreeEpisode 10: On LanguishingWhat is it about hard seasons that leaves us feeling empty and aimless? Is it even possible to flourish all the time? What do we do about the pain of our particular calling? Let's explore these ideas in today's episode.
Links and Resources from this episode:
Article on Languishing
Article on Dormancy
Article on Acedia
Emotionally Healthy Spirituality by Peter Scazzero
Life Together in Christ by Ruth Haley Barton
Strong and Weak by Andy Crouch
Ecclesiastes 3 (NIV)
Find me at Kaley Eh...
2021-05-2716 minMe: When I'm FreeEpisode 09: Accepted in the BelovedIn this episode, I share the story of a 1990 spelling bee and an unfortunate newspaper quote that revealed my ideas about the version of me that Christ loves. It stemmed from a belief that God just wants to put us to good use. But there is a much deeper truth where real freedom lies.
Links and Resources from this episode:
Journey of Desire by John Eldredge
Abba's Child by Brennan Manning
Luke 1:28 (NIV)
Ephesians 1:5,6 (KJV and NAS)
Find me at Kaley Ehret on Facebook and Instagram.
List...
2021-05-2715 minMe: When I'm FreeEpisode 08: What's Your Name?What's in a name? More than we might know. We spend our lifetime seeking to be named. It is when we turn toward the only One who can rightfully name us that we find what we are looking for.
Links and Resources from this episode:
To Be Told by Dan Allender
Ann Voskamp's Email Newsletter
Isaiah 43:1 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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Apple Podcasts
Podbean
Spotify
2021-05-1313 minMe: When I'm FreeEpisode 07: The Path to FlourishingIs flourishing really possible? And if so, why does it seem so difficult? In this episode I share about a simple 2x2 chart that opened my eyes to the path and paradox of flourishing.
Links and Resources from this episode:
Strong and Weak by Andy Crouch
Paradox of Flourishing 2x2 Chart (Scroll down)
Life Together in Christ by Ruth Haley Barton
Psalm 37:4 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
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Podbean
Spotify
2021-05-0612 minMe: When I'm FreeEpisode 06: Homeward BoundWhat do the movie Hook and the Emmaus Rd. have in common? The journey homewards that changes everything.
Links and Resources from this episode:
The Deeply Formed Life by Rich Villodas
Walking on Water by Madeleine L'Engle
Luke 24:30-32 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
Listen on:
Apple Podcasts
Podbean
Spotify
2021-04-2913 minMe: When I'm FreeEpisode 05: Seat at the TableOnce I left the counselor's office I began to discover that living freely was not as easy as I had imagined. I found myself at a wall, unsure how to move forward. But there was a moment of shift that led to my second lesson in living loved.
Links and Resources from this episode:
The Truths that Free Us by Ruth Haley Barton
Anatomy of the Soul by Curt Thompson
Emotionally Healthy Spirituality by Pete Scazerro
John 5:39-40 (The Message)
Find me at Kaley Ehret on Facebook and In...
2021-04-2213 minMe: When I'm FreeEpisode 04: True YouIn this episode, I share about a moment in my counselor's office when I moved toward an emotion I had been afraid of for a long time, and as a result discovered the first lesson of living loved.
Links and Resources from this episode:
Emotionally Healthy Spirituality by Pete Scazerro
The Soul of Shame by Curt Thompson
Changes that Heal by Henry Cloud
The Broken Way by Ann Voskamp
1 Corinthians 8:3 (NIV)
Find me at Kaley Ehret on Facebook and Instagram.
Listen on:
App...
2021-04-1512 minMe: When I'm FreeEpisode 03: The Beast of ShouldI share a story of some childhood journals that helped me to unpack ways I've sought belonging from others and from God by becoming who I thought I should be.
Links and Resources from this episode:
The Soul of Shame by Curt Thompson
The Deeper Journey by Robert Mulholland
The Weight of Glory by C.S. Lewis
Abba's Child by Brennan Manning
1 John 4:19 (The Message Translation)
Find me at Kaley Ehret on Facebook and Instagram.
Listen on:
Apple Podcasts
Podbe...
2021-04-0812 minMe: When I'm FreeEpisode 02: You're No BunnyThis week on the podcast, I share a tender story from my childhood that invites us to consider the ways that we are wired to look for love and belonging.
Links and Resources from this episode:
Sacred Rhythms by Ruth Haley Barton
The Soul of Shame by Curt Thompson
Luke 1:52, 53
Find me at Kaley Ehret on Facebook and Instagram.
Listen on:
Apple Podcasts
Podbean
Spotify
2021-04-0111 min
Me: When I'm FreeEpisode 01: Join Me on the JourneyWelcome, friend. This is your invitation to join me on this journey toward wholeness. I’d love a traveling companion. My hope is that you’ll see yourself in these stories that I share here - and if nothing else - you’ll feel less alone.
Find me at Kaley Ehret on Facebook and Instagram or at KaleyEhret.com.
Links and resources from this episode:
Mere Christianity by C.S. Lewis
John 8:36 NIV
2021-03-2511 minMe: When I'm FreeIntroducing - Me: When I'm FreeWho am I when I'm free and why does it even matter? This is the question that has spurred me on for years now. If you've ever wondered why there is a gap between who you are and who you were meant to be, join me on the journey.
Find me at Kaley Ehret on Facebook and Instagram or at KaleyEhret.com
2021-03-1501 min
Gold Derby HorsesEp. 6 - AFI, National Board of Review, and Indie Spirit NominationsJoin hosts George Ehret, Tristan French, and Brett Schutt and guest Jared Rocha as they talk about the AFI top 10, National Board of Review awards, USC Scripter nominations, and Indie Spirit Awards nominations. Along the way, we make our 5,000th Richard Jewell reference, find out about AFI putting Happy Feet on their top 10, and freak out about Mank and Trial of the Chicago 7 missing NBR. It's a hell of a ride!
2021-01-311h 02
Gold Derby HorsesEp. 5 - SAG Nomination PredictionsJoin hosts George Ehret, Tristan French, and Brett Schutt and guest Jared Rocha as they predict the 2021 SAG Awards nominations. As we echo along, we make bold predictions for Promising Young Woman, George and Tristan have a less heated debate on Malcolm and Marie, and even more Richard Jewell references are made. Come listen and vote for us in SAG Ensemble!
2021-01-231h 53
Gold Derby HorsesEp. 4 - Golden Globe Nomination PredictionsJoin hosts George Ehret, Tristan French, and Brett Schutt and guest Dan Azbel as they predict the 2021 Golden Globe nominations. George and Dan get into it about whether or not Mank is an indie, we all make bold predictions about Drama Actress, and shit on the HFPA for putting Minari in Foreign and letting Hamilton compete for Comedy/Musical. Highly entertaining!
2021-01-221h 54
Gold Derby HorsesEp. 3 - Screenplay and a Whole Bunch of Extra BullshitJoin hosts George Ehret and Tristan French and guest Brett Schutt as they discuss the Screenplay categories and delve really deep into memes. After an hour of actually serious discussion, we spend 20 whole minutes making memes about Frances McDormand playing Kyle Kulinski and both Oscar Experts. It's better than Hillbilly Elegy!
2021-01-141h 22
Gold Derby HorsesEp. 2 - Director and ActingJoin hosts George Ehret and Tristan French and guest Brett Schutt as they discuss the Directing and Acting categories. Tristan hypes up Cherry too much, George brags about how he called Amanda Seyfried being the Supporting Actress frontrunner in October, and Brett predicts that Peter Segal will rise up for My Spy. Enjoy!
2021-01-042h 11
Gold Derby HorsesEp. 1 - Best PictureJoin hosts George Ehret and Tristan French and guests Jared Rocha and Brett Schutt as they take a dive into the Best Picture race and discuss every movie that could possibly get nominated. We manifest Frances McDormand as Hillary Clinton into existence and make Richard Jewell memes throughout the podcast. Have a seat and enjoy the show!
2020-12-212h 47
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingBonus Episode: Powering DownThis podcast will reformatted and premier as a brand new show next week, April 24, 2014. But don't unsubscribe! I will post the new show in this feed for the first month so you can get a taste and see if you like it. It will be a focused, marketing podcast with lots of actionable ideas, AND a plan for you to become the business you've always dreamed you could be.
Big promise, right? Tune in next episode to see if I can deliver. Meantime....
I invite you to enjoy the most popular episode in the history of the previous 99 episodes:
Megan...
2014-04-1728 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingShould Small Business Leave Facebook with Jason Falls of Social Media Explorer - Episode 98Jason Falls of Social Media Explorer joins Jay to discuss the news that Facebook is ratcheting back the exposure of content posts from brand pages. Now, as few as 1-2% of your fans will actually see your posts organically.
Jason Falls and Jay Ehret discuss:- Is this the end of small businesses using Facebook?- How will brands, both big and small react to this move?- It will not be important to be great at content marketing- Businesses who are proficient in PPC (pay per click) advertsing will have the advantages.- Was there every really such a...
2014-03-2740 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingBrand Communication: How to Explain Your Business with Lee Lefever of Common Craft - Episode 97This episode is about better brand communication. Do you feel like customers have a difficult time "getting it" about your business? Then you may have an explanation problem.
Lee Lefever is the voice behind all the Common Craft videos that changed how we explain things on the internet. His videos have had more than 50 million views. Lee is also the author of The Art of Explanation and he joins host Jay Ehret to discuss how to craft a better explanation for your business.
Topics Discussed:
What a good explanation is.
What you should be communicating about your business.
The curse...
2014-03-2035 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 96 - Answering Your Burning Marketing QuestionsJay Ehret, Dean of Marketing Know-How at The Marketing Spot.com answers the most common marketing questions and gives advice and tips to small businesses on how to handle these marketing issues.
Questions answered are:
- How do I get my name out there with impact?
- What local marketing tactics am I neglecting?
- How do I know my tagline is good?
Jay also previews how to get a discount on his new virtual workshop:
Create a Custom Marketing Plan to Transform Your Business
Use discount code 97 to get the entire workshop for only $97 atTheMarketingspot.com/plan
2014-03-1426 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 95 - LinkedIn Marketing TacticsIn this episode, how to used LinkedIn to market your business, network and directly go after business. Josh Turner, founder of LinkedSelling.com and LinkedUniversity.com joins host Jay Ehret to discuss beginning, intermediate, and advanced LinkedIn marketing tactics.
Also in this episode:- How effective is social media marketing?- New online workshop announced: How to Create a Custom Marketing Plan to Transform Your Business.Get more details on the workshop at TheMarketingSpot.com/plan
See the show notes and links at themarketingspot.com/linkedin-marketing-solutions.html
2014-03-0639 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 93 - What Great Brands DoAccording to Denise Lee Yohn, there are seven principles, seven things, that a selective group of businesses do to make themselves a great brand. She lays out those seven principles in her new book: What Great Brands Do.
Denise joins Jay Ehret to talk about her new book and those seven principles. They also discuss if it's possible for an existing business to shift gears and become a great brand.
TOPICS DISCUSSED:
Brand influence in business strategy
What is a brand?
The role of marketing and advertising in shaping brand perception
How to operationalize a brand.
For complete show notes...
2014-02-0525 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 92 - A Radical Approach to MarketingFlinging ads at a problem does not a marketer make, not in today's business world. That's the opinion of Gareth Kay as he joins host Jay Ehret for a discussion on radical marketing. What is radical marketing? What should be the role of a marketer, CMO, and marketing agencies going forward?
TOPICS DISCUSSED:
A Radical Approach to Marketing
The Role of Marketers Today
Hacking and Doing Things Differently
The Unimportance of Brands
The Ineffectiveness of Advertising
See complete show notes and links on the website:www.PowerToTheSmallBusiness.com
2014-01-2127 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 91 - Phenomenal Experience DesignBrian Clark of GMD Studios mixes philosophy with experience design to create and amplify customer stories. The result is a powerful form of word of mouth that gives potential customers a vicarious taste of your business. Clark joins host Jay Ehret to discuss the application of phenomenology is experience design to enhance brand meaning.
TOPICS DISCUSSED:
Phenomenology
Experience Design
Storytelling
Making Meaning
Get complete shownotes on the podcast website:Create Customer Stories by Creating Phenomenal Experiences
2013-11-1328 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 89 - Inspiring Word of Mouth Through PassionWord of mouth marketing is about passion, but not just the customer's. First, businesses must love their customers. Say what? John Moore and Geno Church from Brains on Fire, co-authors of The Passion Conversation, join host Jay Ehret to discuss the two-way conversation between businesses and customers and how the results can inspire passionate word of mouth.
TOPICS DISCUSSED
Word of Mouth Marketing
The relationships between customers and businesses
Being a talkable brand
Inspiring customers to start conversations
Can any business do this?
For complete show notes and links, see the podcast site: Inspiring Word of Mouth Through Passionate Conversations
2013-10-1627 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 88 - Counterintuitive MarketingRoger Dooley, author of Brainfluence, joins Jay Ehret to discuss neuromarketing and marketing tactics that just don't make sense. Get ready for some of your most cherished beliefs to be challenged. Trust your gut and market by shooting from the hip? Hold on there, cowboy!
Topics Discussed
Neuromarketing
Consumer behavior
Decoy products
Paradox of choice
Elevator pricing and anchor pricing
Emotional vs. rational marketing
For complete show notes and links, see: Counterintuitive Marketing: When not to trust your gut.
2013-10-0226 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 87 - Belief in Your BusinessWould you like to know the three most important steps to improving your business? Sorry, but you won't find them in this episode. What you will do, however, is start to examine your beliefs, and the desires and beliefs of your customers. Perhaps you will begin to adopt a new way of thinking that will lead you to develop your own A-B-C's of how to be a better business.
In this episode of Power to the Small Business, Tom Asacker, author of The Business of Belief, joins host Jay Ehret to discuss what drives your customers' actions. But also, and...
2013-09-2526 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 86 - Who is Spoiling Your Customer?Your customer is receiving the best-of-the-world customer experiences and they are judging you against those experiences. Your competition is not just your competition. It's time to exceptionalize your customer's experience. Lior Arussy, President of the Strativity Group joins host Jay Ehret to discuss how you can turn your customer experience into a loyalty-building asset.
Guest: Lior Arussy, President of Strativity Group Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Customer Loyalty
Customer Expectations vs. Your Beliefs
Exceptionalizing Customer Experiences
Customers Paying You Back
Your Real Competition
2013-04-3017 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 85 - Holly Jolly Marketing FollyThere's marketing prudence, and then there's marketing foolishness. In this episode of Power to the Small Business, Spike Jones of WCG joins host Jay Ehret to discuss how business get caught up in the wrong marketing. It's a fun, post-holiday look at what not-to-do.
Spike Jones is Group Director, Engagement at WCG in Austin, Texas and is author of Brains on Fire.
Guest: Spike Jones of WCGHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Crowd-sourcing misteps
Hijacked Hashtags
Great Content is Great Advertising
Looking for the Next Big Thing
Relying only on Free Tools
Not having a website.
2013-01-0924 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 84 - Tapping Brand Advocates for Word of MouthBrand Advocacy and Word-of-Mouth Marketing
Author and Social Media Marketing CEO Rob Fugetta joins host Jay Ehret to talk about your most powerful word-of-mouth marketing weapon: your brand advocates. In this episode you will learn a simple way build a natural and effective word-of-mouth marketing plan. Fugetta is CEO and founder of Zuberance and is author Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
Guest: Rob Fugetta of ZuberanceHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
How to identify your brand advocates.
The ultimate question for customer loyalty.
How to use the advocate marketing playbook.
How to get ad...
2012-12-0724 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 83 - What's Going on With the Future of Business BooksBusiness book expert Todd Sattersten joins host Jay Ehret to discuss the trends that are shaping the future of business books. Sattersten also gives his business book recommendations for entrepreneurs and shares how to find a good business book to read.
Guest: Todd Sattersten of Biz Book LabHost: Jay Ehret of The Marketing Spot
Topics Discussed:
The Business Book e-book Trend
The Length of Business Books
The Role of the Retail Store
The Definition of a Book
Top Business Books for Entrepreneurs
How to Choose a Good Business Book
Complete show notes and links can be found at the podcast w...
2011-08-2927 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 82 - Top Local Search Results Ranking FactorsLocal search expert Mike Ramsey joins host Jay Ehret to discuss the shift in the top local search ranking factors. Local SEO continues to evolve and this years rankings have shifted significantly in some areas. Mike Ramsey of Nifty Marketing reviews this year's survey of top local search factors and then gives the results of his own study.
Guest: Mike Ramsey of Nifty MarketingHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
The different types of search engine results
The top five local search ranking factors
Mike Ramsey's study of the correlation and causation of local search factors
Google Places pages
...
2011-07-2826 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingWebsite Conversion Science - Episode 81Conversion Scientist Brian Massey joins Jay Ehret to talk website conversion. How to convert website visitors into customers. He discusses conversion strategy for the five major patterns of business websites.
Guest: Brian Massey, The Conversion Scientist Host: Jay Ehret, TheMarketingSpot.com
Topics Discussed:
What is conversion?
The key to a website conversion strategy.
The five major patterns of business websites.
Conversion strategies for the five patterns.
Complete show notes and links can be found at the official website of the Power to the Small Business website: Website Conversion Science
2011-07-2028 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 80 - How to Create Great AdvertisingAuthor and advertising expert Luke Sullivan joins host Jay Ehret to discuss the role of creativity in advertising, and how to create great advertising. Sullivan also answers the burning question: What is great advertising?
Guest: Luke Sullivan, author of Hey Whipple, Squeeze ThisHost: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
What is great advertising?
The advertising creative process
The importance of creativity in advertising
Rules for creating great advertising
Complete show notes and links can be found at the official website of the Power to the Small Business podcast:How to Create Great Advertising
2011-07-0229 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 79 - Social Media and 140 Characters ConferenceSocial media and branding lessons learned from 140 Characters Conference in NYC, organized by Jeff Pulver.
Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
Being trapped in the now by social media.
Allowing for differentiation between businesses.
Using "Hybrid Higor" to create a "Corridor of Opportunity."
Using social media to network instead of marketing.
Premium webinar: How to create, write and leverage a blog.
Complete show notes and links: Hybrid Vigor and the Corridor of Opportunity
2011-06-2021 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 77 - The Spend Shift to Local BusinessesAuthor and social theorist John Gerzema joins host Jay Ehret to talk about local business share of local spend. The time is right for local businesses to gain a larger market share. Consumers are losing trust in larger institutions. They want to spend more money with locally owned businesses, but the business must still earn it.
Guest: John Gerzema, co-author of the book: Spend Shift.Host: Jay Ehret of TheMarketingSpot.com
Topics Discussed:
The virtuous circle between local businesses and the community
Why consumers may be willing to pay a premium to local businesses
The three keys to earning local b...
2011-05-0217 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 76 - Using WordPress for Small Business WebsitesThe WordPress for Websites episode. WordPress trainer Bob Dunn joins Jay Ehret to discuss control and content management for small business websites.
How much time do you spend managing the content of your website. A typical small business owner either spends too much time or not enough time. That's because managing a website is not easy. But that has changed in the past couple of years with WordPress, the free, open-source software that is a user-friendly content management system. WordPress allows any entrepreneur to take control of their website content.
In this episode of Power to the Small Business, WordPress...
2011-04-1931 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 75 - Magic Marketing: Light and Dark TacticsPodcast host and small business marketing specialist Jay Ehret discusses "Marketing Magic," both the good and the bad. The importance of magic moments in the customer experience and why the search for magic marketing pixie dust is fruitless.
Topics Discussed:
Why quality products, good service and a fair price are not enough.
How to become more than just a bullet point to customers
What is customer experience magic.
Also:
What you get from the hyped-up online providers of magic marketing pixie dust
Why there are no marketing secrets
Success is not determined by a secret, it’s guided by a pl...
2011-03-0816 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 74 - The Where and What of Word-of-Mouth MarketingA double shot of word of mouth in this episode with two guests. First Ed Keller of Keller Fay Group joins podcast host Jay Ehret to discuss where most word of mouth conversations are sparked. Then, John Moore of Brand Autopsy discusses his concept of "Deliberate Intention" and how businesses can bake word-of-mouth into their business everyday.
Topics Discussed:
The roles of social media and advertising in word of mouth.
How to use advertising to spark word-of-mouth conversation.
Why word of mouth is important to the marketing mix.
How to give customers a reason to talk to you.
Injecting personality...
2011-02-2138 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 73 - Branding the U.S. MarinesFormer Marines Chief Marketing Officer Andrew Fortunato joins host Jay Ehret to glean branding lessons from one of America's best brands: The Few. The Proud. The Marines. Mr. Fortunato shares how The Marines built, and then maintained a powerful brand.
Topics Discussed:
The foundations of a strong brand
Brand positioning
The rules of branding
Taglines
Adapting brands to demographic shifts
The role of pop culture in branding
Logos?
Guest: Andrew Fortunato - Marketing Consultant, former Chief Marketing Officer at U.S. MarinesHost: Jay Ehret - of The Marketing Spot.com
Local SEO and Google Analytics Webinar:http://budurl.com/LocalSEOpod
See...
2011-02-0828 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 72 - Biggest Marketing Impact of the YearSpecial Marketers Rountable episode: Marketers Tamsen McMahon, Kyle Lacy and Ken Briscoe join host Jay Ehret to discuss the biggest marketing impact of 2010, and what will have the biggest marketing impact in 2011.
Topics discussed:
The Social Media Barrier
Business Operations
Mobile Marketing
Facebook Pages and Places
Guests:
Tamsen McMahon of Sametz BlackstoneKyle Lacy of MindframeKen Briscoe of A6 MediaJay Ehret of The Marketing Spot (podcast host)
Complete show notes and links are available at:Marketers Roundtable - Marketing Impact Episode
2011-01-2427 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 71 - Advertising Creativity :: Generating Creative IdeasCreative Director and author Tom Altstiel joins host Jay Ehret as they discuss the creative process and the benefits of creativity in your advertising. Jay shares some tips on how you can generate creative ideas.
Topics discussed:
What is real creativity in advertising
Benefits of creativity
Creative avenues
Creative process
Generating creative ideas
Creative advertising examples
Guest: Tom Altstiel PKA Marketing AgencyHost: Jay Ehret of The Marketing Spot http://www.TheMarketingSpot.com
Complete Show Notes: http://www.powertothesmallbusiness.com/?p=447
Facebook for Business Webinar:http://budurl.com/FBbizwebinar
2010-12-2227 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingConsumerology: The Psychology of Shopping and How Customers Make Purchase DecisionsConsumer behavior consultant and author Philip Graves joins Jay Ehret to discuss the psychology of shopping and how customers make purchase decisions. What you think about how consumers decide to buy may be totally wrong. Jay and Philip discuss how you can better tune in to the customer to help them buy.
Topics discussed:
The role of the conscious and subconscious mind in making purchase decisions.
Why customers decide not to buy anything at all.
How much information and how many choices customers need.
How to get the data you need to make decisions about the future.
Guest: Philip GravesHost...
2010-12-0627 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 69: The Facebook for Business RundownThe complete rundown of Facebook tools for business. Mike Whaling of 30 Lines joins Jay Ehret to discuss how businesses can set up and use Facebook Pages, Facebook Places and the new Facebook Deals. Also a discussion on the role of Facebook for business and the relevance of websites.
Guest: Mike Whaling - CEO of 30 Lines, Online Marketing - http://www.30lines.com
Host:Jay Ehret - The Marketing Spot - www.TheMarketingSpot.com
2010-11-2125 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 68: The Decline and Fall of Marketing DisciplineThree marketers join host Jay Ehret to discuss what the lack of traditional marketing discipine has done to today's generation of marketers. Guests: Stephen Denny, Emanuel Brown and Mike Wagner.
Topics Include:
Why advertising and marketing is so bad
How to test new ideas and products
Why good ideas are not the best way to advertise
How to build brand value over time
The affect of social media on marketing discipline
Bad marketing campaigns like Old Spice and Dodge Journey
Guests:Stephen Denny of Denny Marketing and author of Killing Giants (April 2011)Emanuel Brown, Creative Technologist, Portland, OregonMike Wagner, CEO...
2010-11-0834 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 67: Building a Small Business BrandBrand-building clinic. Podcast host Jay Ehret delivers a mini-branding seminar. Learn what a brand is, how it works, and how to build a brand for your small business. Included is a brand-building checklist.
Topics include:
Definition of a brand
How a brand gives customers choices
Unique selling proposition
Inside-out thinking
Why you need a brand
How you can build a brand for your business.
Guest: Podcast host, Jay Ehret goes solo on this one. No guests.
Get complete show notes, links and the Brand-Building checklist at the official podcast website of Power to the Small Business: Small Business Branding Clinic
2010-10-2219 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 66: Facebook Pages for Small BusinessFacebook business page optimization. Host Jay Ehret talks with technology consultant Thomas Umstattd about Facebook best practices and how to optimize your Facebook business page for marketing efectiveness.
Topics include:
Having a personality on your Facebook page
Facebook page optimization
Best practices of starting a Facebook page for your business
B2B marketing through social media
Moderating the online conversation
Guest: Thomas Umstattd, Technology Consultant
Complete show notes and links can be found at the official Power to the Small Business podcast website: Getting Your Business in the Facebook Game
2010-10-0927 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 65: Amazing Customer Experiences - Building Customer LoyaltyCustomer experience expert and best-selling author Shep Hyken joins host Jay Ehret to discuss building amazing customer experiences through what Hyken calls "The Cult of Amazement."
Topics Include:
The 5 Phases of the Customer
Customer Loyalty
Creating "Moments of Magic"
Being better-than-average
The advantage of small business access
Employee engagement
Guest: Shep Hyken, Customer Experience Expert
Complete show notes and links can be found at the official Power to the Small Business podcast website: Shep Hyken & The Cult of Customer Amazement
2010-09-2628 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 64 - Marketers Roundtable 7: A discussion of current marketing issues.Marketers talking shop and debating hot marketing topics. Marketers Shashi Bellamkonda of Network Solutions, Scott Ellis, Erica Campbell of ForRent.com and host Jay Ehret of The Marketing Spot.
Topics Include:
Using office as a networking tool
Organizing your online content
Social media contests and consumer loyalty
The current online coupon and discount craze
Marketers Roundtable Guests:
Shashi Bellamkonda, Social Media Swami at Network Solutions in Washington D.C.Scott Ellis, translating technology in Dallas, TexasErica Campbell, Senior Manager of New Media Marketing at ForRent.com in Norfolk, VirginiaJay Ehret, Chief Officer of Awesomeness at The Marketing Spot in Waco, Te...
2010-09-1329 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 63 - Email Marketing with Christopher S. PennChristopher Penn of Blue Sky Factory talks email marketing with host Jay Ehret. Penn shares tips and best practices for harnessing the power of email marketing.
Topics discussed:
Where email fits in the marketing mix
How to avoid spam problems
Free email tools
Email best practices
Get extended show notes and links here: Email Marketing Featuring Christopher S Penn
Host: Jay EhretGuest: Christopher S Penn
For special VIP registration at Optimization Summit, click the image below.
2010-08-3025 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 62 - The Keys to Transformational BrandingJay Ehret and Eric Brown discuss the keys to changing your brand into something that achieves differentiation. A preview of their Transformation Branding presentation at Optimization Summit.
The Keys to Transformational Branding
Reframing your business into a different class (second-order change).
Analysis and alignment of key business function. Elimination of functions that don't contribute.
Changing the rules. Discarding the old rules and creating some new ones.
Conquering the fear of becoming a business that’s different.
Get extended show notes and links here: The Keys to Transformational Branding
Host: Jay Ehret of The Marketing SpotGuest: Eric Brown of The Urbane Wa...
2010-08-1824 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 61 - The Social Media Marketing FormulaAuthor and business instructor Stephen Woessner talks about using social media marketing to increase conversion sales rates of online products with host Jay Ehret
Real results from social media marketing are difficult to quantify. Can you actually generate sales through social media marketing? There's one man who believes he can, and for good reason: he's done it. Through research, practical application, and trial and error, he's come up with a formula of sorts. Meet Stephen Woessner of the University of Wisconsin La Crosse and author of the soon to be published book: Increase Online Sales Through Viral Social Marketing.
Woessner...
2010-08-0225 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 59 - Marketers Roundtable 6: A discussion of current marketing issues.Marketers talking shop and discussing current marketing issues. Marketers Jay Miletsky, Rich Becker, C.B. Whittemore and Jay Ehret sit down at the Marketers Roundtable to decide the future of marketing!
Topics include:
Marketers giving advice on social media. Are they dealing in reality?
What is the best way to manage and measure the marketing mix? Can it be done?
How do you blend online and offline marketing?
Do companies really want to be different, or are they just trying to be better?
Marketers Roundtable Guests:
Jay Miletsky, CEO at Mango Marketing in New York
Rich Becker, President of Copywrite...
2010-07-0634 minPower to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 58: Instinct and Remarkable Customer Experience CreationAuthor and customer experience consultant Shaun Smith joins host Jay Ehret as they discuss the power of instinct in creating remarkable customer experiences. Smith shares advice and practical examples from his book See Feel Think Do.
Click the play button below to listen. Complete show notes are available at this link: Using Your Instinct to Create a Remarkable Customer Experience
2010-06-2129 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 57 - Getting Seen with Online VideoOnline video expert and author Steve Garfield joins host Jay Ehret to reveal some of his online video secrets.
Garfield has written a book called Get Seen: Online Video Secrets to Building Your Business. In this episode, you will get tips on cameras, audio, lighting, editing, uploading to YouTube, and more.
For complete show notes and links from the episode, see Getting Seen with Online Video
2010-06-1735 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingCultivate the Customer - Episode 56Host Jay Ehret discusses ideas and tips to spark word of mouth by making your customer better.Cultivate the Customer - Growing the customer by making the customer better. Developing them and improving them...for free
The Objective: Stimulating word of mouth and enlisting customer evangelists who recommend your business, even if they've never purchased from you.
In this episode, host Jay Ehret, small business marketing coach, tells how to decide what you can offer the customer that will make them better, then gives you tips to put the cultivation into usable form. Finally Jay will brainstorm ideas and give...
2010-06-0817 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 55 - The Legal Side of MarketingBusiness-law attorney Danny Bronski discusses trademarks, copyright law and intellectual property.
Dive into the murky waters of the legal side of marketing it this episode of Power to the Small Business. Host Jay Ehret speaks with Seattle attorney Danny Bronski. The discussion includes:
What should you trademark?
What is your obligation with a trademark?
What protection does a trademark provide?
Also
What should you copyright?
What are the differences between copyright and trademark?
What are the legal costs involved.
For complete show notes and links on The Marketing Spot Blog, see: The Legal Side of Marketing
Check out Jay Ehret's...
2010-05-1026 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 54 - Local Search Engine Optimization ClinicSEO expert Glenn Gabe joins host Jay Ehret for a case study of Kati's Kupcakes in Moorestown NJ. How a local SEO project improved the bottom line. Business owner Kati Angelini also joins the panel.
You can get a lot of advice and theory about local search engine optimization, but how about real proof? In this episode of Power to the Small Business we examine a real Local SEO project and how it impacted the bottom line. Glenn Gabe of G-Squared Interactive had a contest to help a local business with search engine optimization. Kati Angelini of Kati's Kupcakes in M...
2010-04-2531 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 53 - Marketers RoundTable 5: Discussion of Current Marketing Issues4 Marketers discussing today's important marketing issues including integration, messaging in social media, leveraging your brand, and listening to customers.
Guests: Bill Schley – David ID Denise Lee Yohn - Brand as Business Harry Hoover - My Creative Team Jay Ehret - The Marketing Spot (Podcast Host)
For complete show notes, including quotes and links, see The Marketing Spot Blog
2010-04-1133 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 52 - Filling in Your Brand GapConversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap.
Link to Show Notes: http://budurl.com/khbu
Guest: Marty Neumeier - Director of Transformation at Liquid Agency
Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot
2010-03-2826 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 51 - How to Start Crawling With Mobile MarketingGary Schwartz of Impact Mobile joins host Jay Ehret to discuss how local, small businesses can get started with mobile marketing using a "crawl strategy."
Learn how to use short codes and a simple SMS (text messaging) campaign to engage the mobile consumer and build an interactive relationship with customers.
You will also get information on mobile commerce and how to merge mobile marketing and traditional advertising. Plus get information on Mobile University 101, an affordable one-day event in Chicago on April 28th.
Complete show notes and links can be found on Jay Ehret's The Marketing Spot Blog: http://budurl.com...
2010-03-1424 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 50 - Local Search: The Game is ChangingLocal search expert Mike Ramsey of Nifty Marketing joins host Jay Ehret to discuss how local businesses get found on search engines and what the business can do to influence their position in the Google local "7-Pack." The discussion brings a few surprises and questions.
1. Are Google search engine results no longer unbiased?
2. How does Google determine which businesses get into the 7-pack?
3. What's the role of websites and blogs in local search results?
For complete show notes and links on The Marketing Spot Blog: http://budurl.com/pv38
Jay Ehret's website is: http://www.TheMarketingSpot.com
Mike Ramsey's website...
2010-02-2834 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 49 - Marketers Roundtable 4: Discussion of Current Marketing IssuesPower to the Small Business: The Internet Show About Small Business Marketing
Topics: Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule
Guests:
Jason Falls - Social Media ExplorerGeno Church - Brains on FireMark Roberge - Hubspot
Host: Jay Ehret - The Marketing Spot
Four marketers sit down at the Marketers Roundtable and discuss current marketing issues and how they apply to small business. Get complete show notes, including quotes and links, here: http://budurl.com/MRT4Pod
2010-02-1538 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 48 Debunking Word-of-Mouth BunkGuests John Moore and Paul Williams and host Jay Ehret tackle the nonsense surrounding word of mouth, social media and creating conversations about your business.
Creating word of mouth doesn't just happen online through social media, it also happens offline. In fact, more often than online. In this episode of Power to the Small Business we discuss what word of mouth really is, the purpose of word of mouth, the role of social media, and how to create conversation about your business that leads to transactions.
Get complete show notes on The Marketing Spot Blog: http://budurl.com/DeBunk
Power...
2010-01-3128 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 46 - Branding Reality CheckupCheck the health of your brand in this branding reality check-up with Jay Ehret and tagline specialist Jim Morris (a.k.a. Tagline Jim)
This branding reality check up helps you analyze how your business is doing in three core branding functions: Branding Foundation, Brand Identity, Brand Integration. If you find your brand is not healthy, register for the free branding webinar on January 20th: Branding U - Revive, Refresh, Revitalize your brand for 2010: Webinar Registration
Also, get information on Jay's full day webinar: Building an Awesome Brand, to be presented in Dallas on April 23rd at Optimization Summit 2010. Get...
2009-12-1835 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 45 - Marketers Roundtable Discussion of Current Marketing IssuesWill the social media bubble burst? What's the real value of inbound marketing? What's the effect of price advertising? Should you be pitching journalists?
Marketers at the Roundtable:
Spike Jones of Brains on Fire
Jay Ehret of The Marketing Spot (host & moderator)
Chris Wilson of Fresh Peel
Joan Stewart the Publicity Hound
Get complete show notes on The Marketing Spot blog: http://bizy.be/stOEe
SPECIAL ANNOUNCEMENT: Coming to The Marketing Spot Blog in January, "Building a Better Brand" series of articles and webinar. Be sure to subscribe to the blog to receive details: Receive The Marketing Spot by Email o...
2009-12-0835 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 44 - What's the Secret to a World-Class Customer Experience?Featuring customer experience expert John DiJulius and host Jay Ehret. DiJulius is author of the book: What's the Secret to Providing a World-Class Customer Experience. Discussion about the customer satisfaction crisis and how your business can provide a world-class customer experience.John DiJulius is hired by some of the top companies in the world to help them provide one-of-a-kind customer experiences. Companies such as: The Ritz Carlton, Lexus and Panera Bread. But John is also an entrepreneur. He founded John Robert's Spa, one of the top 20 salons in America. In this episode of Power to the Small Business, DiJulius discusses...
2009-11-2936 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 41 - Marketers RoundTable 2: A marketers discussion of current marketing issues.Guests: Al Lautenslager - Author of Guerilla Marketing in 30 Days, Stephen Denny - President of Denny Marketing and author of the Note to CMO blog, Connie Reece - Chief Community Officer of New Media Lab and blogger at Every Dot Connects. Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot and author of The Marketing Spot blog.
Topics discussed:
Marketing Plan, their importance, purpose and direction
Social Media Strategy and the mantra of "Listen First."
The effectiveness of social media marketing
The Marketing of books by authors and publishers.
Complete show notes, including links and quotes, can...
2009-10-3034 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 40 - Tom Hopkins Discusses the Sales-Marketing Mix for Small BusinessTom Hopkins joins Jay Ehret to discuss how sales and marketing work together in the small business. Hopkins is recognized as the world’s leading authority on selling techniques and salesmanship. He is author of the best-selling classic: How to Master the Art of Selling.
Sales and marketing must work together in every organization, no matter what size. Tom gives some perspective and advice on how that can work in your business. He also addresses the sales profession and the myth of the natural born salesperson. His message is that anyone can, and must, sell.
Complete Show notes can be fo...
2009-10-2125 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 39 - From the Trenches: An Entrepreneur's View of MarketingMegan Duckett has a great perspective on marketing, but she's not a marketer, at least not professionally. Megan is an entrepreneur and she owns a pretty cool small business called Sew What that makes custom theatrical curtains. She was recently the winner of the Dell Small Business Excellence Award and has some really sensible thoughts about marketing. Take a listen as host Jay Ehret discusses marketing with Sew What owner, Megan Duckett
Complete show notes are available on The Marketing Spot Blog: http://bizy.be/fRsf9
2009-09-2923 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 38 - Building, Protecting, Destroying Your Online BrandSimon Salt of IncSlingers joins Jay Ehret to discuss strategy and tactics for your online brand. How do you build an online brand, protect one that already exists, and prevent damage to your online brand?
Complete show notes, including links, can be found on The Marketing Spot Blog: http://bizy.be/eZBCQ
Subscribe to The Marketing Spot in iTunes: http://bizy.be/ZgRdM
2009-09-1824 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 37 - Marketers' RoundTable #1Impact of economic uncertainty on marketing, spam and social media, customer service is the new marketing, social media blindness.
Four marketers sit down at the Marketers' RoundTable to discuss important small business marketing issues. Guests are Paula Pollack of the Pollack Marketing Group in San Francisco, Steve McKee of McKee Wallwork Cleveland in Albuquerque, Esteban Kolsky of ThinkJar, and Jay Ehret of The Marketing Spot
Show notes & links: http://budurl.com/MRT1
2009-09-0734 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 36 - Mitch Joel & Six Pixels of SeparationMitch Joel discusses digital marketing and his new book, Six Pixels of Separation. Joel says that everyone is connected, so connect your business to everyone. In the book he makes the case why your company should be marketing online and why it's not too late to start now.
Mitch Joel joins host Jay Ehret to talk marketing in the world of new media, while not forgetting the traditional ways. Complete show notes and links are available on The Marketing Spot Blog at this link: http://budurl.com/6PixelsPod
Press the little play button in the lower left-hand corner or subscribe...
2009-08-2828 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 33 - Local Marketing Strategies & TacticsA lively discussion on what local businesses can do to market more effectively. Local marketing specialist Bob Lauck and host Jay Ehret discuss 5 areas of focus for small businesses. You can see show notes and links on The Marketing Spot blog: http://budurl.com/localmkt
2009-07-2723 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 32 - Personal Branding with Peter MontoyaPersonal branding is not right for all businesses. But it is very appropriate for businesses when the personality is the center figure.
In this episode of Power to the Small Business, Peter Montoya joins Jay Ehret to discuss personal branding:
1. What is personal branding?
2. What are the steps to building a personal brand?
3. What tools do you need to build a personal brand identity.
Complete show notes and show links are available on The Marketing Spot Blog: http://budurl.com/PerBranding
2009-07-1922 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 31 - Baking, Making, Faking Word of MouthWord of mouth may be the most powerful form of marketing for your small business. But it's becoming the forgotten marketing discipline because of the attention being focused on the sexy social media tools. In this episode Jay Ehret hosts Word of Mouth Enthusiast John Moore as they discuss John's recipe for sparking conversation for your business. John shares practical examples, timely advice and startling statistics. Get the links and complete shownotes on The Marketing Spot Blog: http://budurl.com/WOMpodcast
2009-07-0626 min
Power to the Small Business | Branding / Marketing Plans & Ideas / Social Media / Customer Experience Design / Digital MarketingEpisode 30: Wasting Time on Social MediaAre you wasting your time on social media? Facebook and Twitter are all the rage, but are they really viable marketing tools? Bryan Person, social media evangelist for Live World discusses the best use of your social media time with host, Jay Ehret.
The time you have to spend on marketing is limited. You must choose wisely and that means choosing the right social media channel for you. In this episode of Power to the Small Business, Jay Ehret and Bryan Person discuss how to avoid wasting time on social media marketing.
Get complete show notes on The Marketing Spot...
2009-06-2728 min