Shows
Morning Brew for Marketing Executives13 Behind the scenes | One year of podcasting: the stats, the strategy, and the learnings from 15 episodesIn this special solo episode, host Jani Hovila takes the mic alone to wrap up the first full year of the Mavenfirst podcast. It has been a journey of 15 recorded episodes, 12 published conversations, and lots of learning. Why did we decide to launch a podcast in the first place? What was the business case and the goals? Jani shares more about the strategic reasoning and filling a "white space" in the market for Northern European B2B leadership content and building brand familiarity in key Nordic markets.You also get to hear behind-the-scenes details about t...
2025-12-2227 min
Morning Brew for Marketing Executives12 Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potentialStop being the flyer factory: How do you transform a decades-old industrial B2B marketing team into a strategic, data-driven revenue engine? In this episode, you will hear more about leading marketing at traditional maritime technology company Danelec as it has shifted from hardware to software and data. Our guest is Asbjørn Severin, SVP of Marketing and Communications at Danelec. Asbjørn joined Danelec in 2023 to help the company realize the full potential of its marketing and support ambitious growth goals. Asbjørn has significant experience in management consulting, branding, and communications. He has worked as a co...
2025-12-1149 min
Morning Brew for Marketing Executives11 Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boringHow do you navigate the shift when your lean marketing team of nine integrates with a corporation that has a global marketing headcount of 85 professionals? What can you learn when getting buy-in from top management that you should produce up to 343 videos in-house? And how do you communicate marketing's business value when direct attribution is "delusional”?From using videos and humor to leadership philosophies and business impact, these topics were covered in a discussion with Delfin Vassallo, Global Head of Marketing Communications for the Infrastructure Division at George Fisher. Delfin has had a career in marketing for ov...
2025-12-021h 25
Morning Brew for Marketing Executives10 Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at ValtraWhat is the role of marketing in an industrial brand that has one of the highest retention rates in Europe? And what is the leadership philosophy behind running the commercial engine with a strong focus on customer experience?In this episode, we sit down with Matti Tiitinen, VP for Sales and Marketing at Valtra, a key member of both the European and global Fendt/Valtra leadership teams. Valtra is a legendary brand with a long history, part of the global AGCO Corporation. Valtra is the leading tractor brand in the Nordics, one of the best g...
2025-10-2846 min
Morning Brew for Marketing Executives09 Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis managerToday, we’re excited to welcome Viktor Wallström, the Senior Vice President and Head of Group Communication and Sustainability at Saab. With an impressive career, Viktor has established himself as a thought leader in crisis management and communication within the defense and security sector. In addition to his position at Saab, he serves as a Board Member of several organizations, including the Swedish Marketing Federation.In today’s episode, we jump into crisis management and communication – discussing how to prepare for the unexpected, effectively handle a crisis, and recover from it.When a crisi...
2025-09-2549 min
Morning Brew for Marketing Executives08 Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with AndreaHow do you empower your team to embrace challenges and learn from mistakes? What does it take to create a truly safe space for your team to innovate and experiment without fear? And how do you strike that crucial balance between giving accountability and ensuring your marketing hits its targets?In this episode, we hop into these questions and more with Andrea Alter, a marketing executive at Workday with over twenty years of B2B experience, including time with the Big Four. Andrea started with a degree in French literature and international economics, which she c...
2025-08-1257 min
Morning Brew for Marketing Executives07 Helena Kappen from Microsoft | CMO’s perspective on AILet’s step into the world of AI with Helena Kappen, Chief Marketing Officer for Microsoft Sweden!How is AI truly transforming B2B marketing? How can AI be more than just a tool, but a 'transformational engine' for your marketing? What strategies can B2B marketing executives implement to leverage AI effectively? And how can you, as a marketing leader, ensure you’re not just keeping up, but staying ahead? Where to start? In this episode, you’ll hear directly from a top CMO at Microsoft about navigating this AI transformation. Helena shares a practic...
2025-06-2446 min
Morning Brew for Marketing Executives06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on changeToday, we have the pleasure of hearing from Pia Posio, an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through transformation. With a long career, she has previously worked, e.g., at Wärtsilä and spent over 15 years at IBM in sales and marketing.In this episode, we're diving into the critical topic of change management and communications. Pia will share practical tips and strategies on how to effectively drive change, manage stakeholders, and maintain momentum in the face of co...
2025-06-041h 01
Morning Brew for Marketing Executives05 Matti Salakka from KPMG | What’s the role of marketing when every executive knows your brand?Let’s step inside the world of professional services marketing, a space where brand recognition is high, strong executive relationships matter, and knowledge is key. It’s a world where the lines between selling and consulting blur, and understanding the true value of marketing can be a unique challenge.Where does marketing fit when consultants are also driving sales? What happens if marketing stops? And can marketing truly be a competitive advantage in this space? In this episode, you can listen more about the role of marketing in a unique environment: a Big Four professional services firm.
2025-05-1450 min
Morning Brew for Marketing Executives04 Bita Popovic from Trimble | The Engineering Mindset: Revolutionizing Customer Experience in B2BWho should own the customer experience within a company in a B2B complex industry? How do you measure its impact? How do you translate strategic vision into actionable, data-driven initiatives that drive real results? Why is marketing uniquely positioned to lead customer experience initiatives and drive organizational alignment? And where to start if you work in an industry where customer experience has not traditionally been a priority?Today, we discuss customer experience and retention with Bita Popovic from Trimble. As the Global Head of Customer Retention Marketing, Bita has a diverse background in customer success leadership...
2025-04-101h 07
Morning Brew for Marketing Executives03 Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leaderIn this episode, we welcome Sirpa Ikola, a seasoned business leader with a global career in the telecom, consumer electronics, and energy industries. Currently, she is Vice President for Strategy and Development, and the Country Sales Director for Home and Distribution & Power Products at Schneider Electric Finland.With nearly 20 years in telecom at Ericsson, Nokia, and HTC, she has led international marketing and sales teams across Europe and Asia before transitioning to B2B marketing and leadership in the energy sector. In this episode, she shares her thoughts and learnings on how to succeed at the executive...
2025-04-021h 13
Morning Brew for Marketing Executives02 Patrícia Namba from Atlas Copco | How do you succeed in decentralized marketing? Lessons from PatríciaThis episode highlights a conversation with Patrícia Namba, Senior Global Marketing Communications Manager from Atlas Copco. With over 15 years of global experience in marketing, communications, and sustainability, she shares her thoughts on working in a decentralized company.Patrícia has an interesting and somewhat unconventional background for someone in marketing. She studied law before switching to communications and marketing. As she puts it, "That's the beauty of academics: We learn how to learn." This background has equipped her with strong analytical and strategic thinking skills, allowing her to analyze various perspectives and understand the bigger picture be...
2025-03-0336 min
Morning Brew for Marketing Executives01 Sandra Anderstedt from Sandvik | How do you make a 60-member ambassador program thrive in marketing?In this episode, we’re joined by a seasoned marketing and communication leader with nearly 20 years of experience in Sandvik, a global, stock-listed engineering company. As Vice President and Head of Marketing and Communications, and member of the business area segment management team at Sandvik Manufacturing Solutions, Sandra Anderstedt leads a global team with 8 employees. In this conversation, she shares insights on one of her favorite topics: setting and following up on goals and targets, as well as empowering team members by providing them with clear responsibilities and expectations. You will also...
2025-03-031h 09