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Max Fenton
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The PPC Cave
The Secret To Google Ads Lead Gen Success | EP 116
In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you!04:37 The Secret To Lead Gen Success07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads qu...
2026-06-08
21 min
The PPC Cave
5 Questions Before Hiring A PPC Manager | EP 115
In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success04:57 Account structure07:44 Conversion tracking10:30 Campaign that failed11:54 First 30 days15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.Fo...
2026-06-01
19 min
The PPC Cave
Google Marketing Live 2026 Recap | EP 114
In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational05:16 Google Wants To Own Commerce06:31 First-Party Data Became Mandatory08:46 Demand Gen Is Google’s Meta/TikTok Competitor11:20 Creative Is Becoming AI-Generated12:36 Measurement Is Becoming Predictive15:03 Ask Advisor = Google’s AI Marketing Assistant16:38 Biggest Overall Message18:31 Questions to Think AboutGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shoppi...
2026-05-25
20 min
The PPC Cave
How To Do Negative Keywording Like A Pro | EP 113
In Episode 112, Ryan shows his negative keywording process for Google Ads!Timestamps00:13 Intro00:39 Opteo 28 Days01:45 Episode 11304:30 Search Terms15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@Th...
2026-05-18
25 min
The PPC Cave
OpenAI Launches Self-Serve Ads Manager for ChatGPT Ads | EP 112
In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads.Timestamps04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters09:34 ChatGPT Ads vs Google Ads14:15 Early Features14:42 Key Questions for Marketers29:15 My TakeGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign op...
2026-05-11
37 min
The PPC Cave
How AI Can MAKE or BREAK Your Google Ads Campaign (Recap) | EP 111
In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:08 Setting the Scene: AI in PPC Today01:48 How Opteo is Using AI05:48 Demo Segment20:1 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping ca...
2026-05-04
24 min
The PPC Cave
PPC & A.I. With Shaquira From Opteo | EP 110
In Episode 110, Gene and Shaquira dive into their thoughts on AI and how it can improve your workflow for managing PPC, but also being cautious of automation.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:46 Setting the Scene: AI in PPC Today09:59 How Opteo is Using AI15:12 Demo Segment38:10 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, le...
2026-04-27
44 min
The PPC Cave
Broad Vs Phrase Match, Which is Better? | EP 109
In Episode 109 Gene discusses his take on broad match vs phrase match.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:00 Phrase02:31 Broad04:10 Reddit Question 06:22 My TakeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit...
2026-04-20
16 min
The PPC Cave
2026 Google Ads Optimization Score Explained | EP 108
In Episode 108 Gene dives into the truth of Google Ads' optimization score and if its really worth trusting.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:14 What Is It?05:14 Based On Recommendations09:18 Based on Budget11:13 Why You Shouldn’t Listen Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping ca...
2026-04-13
16 min
The PPC Cave
Best Way To Optimize P-Max For eCommerce | EP 107
In Episode 107 Gene dives into ways you should be optimizing Performance Max for your e-comerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:09 What is P-Max03:21 When Should You Use P-Max 05:06 Product Consolidation Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related...
2026-04-06
14 min
The PPC Cave
Optimal Google Ads Shopping Set Up | EP 106
In Episode 106 Ryan dives into the most optimal Google Ads shopping setup you could have for you and your client's campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:56 High Margin vs Low Margin11:52 Product Specific15:44 Best Sellers vs Low PerformersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit...
2026-03-30
24 min
The PPC Cave
Lead Gen Google Ads Done Wrong | EP 105
In Episode 105 Gene and Ryan dives into all the different reasons you could be handling Lead Gen incorrectly.Ryan Last Episodehttps://youtu.be/Tv8mnuKyYeU?si=J2cW0Su5r2uQq_HHEpisode 84 | Lead Gen For P-Max?https://youtu.be/sBlhT7h2pB0?si=f6DDc5NFzmEfpQyLUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:05 Bad Conversion Tracking07:23 Optimizing for the Wrong Goal10:19 Poor Keyword Strategy13:50 No...
2026-03-23
35 min
The PPC Cave
We Need To Talk About AI Max... | EP 104
In Episode 104 Ryan dives into a much needed conversation about AI Max for Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:21 It’s Just Broad Match All Over Again03:50 More Keywords Doesn’t Mean More Conversions08:32 Prioritize Quality Keywords/Search Terms Report10:33 Should We Try AI Max?Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...
2026-03-16
15 min
The PPC Cave
Manual CPC First for New Search Campaigns | EP 103
In Episode 103 Gene dives into why Manual CPC should be prioritized for your new search campaigns in Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 Story: eCom Vs Lead-Gen Search Campaigns03:43 1. Automated Bidding Needs Data to Work04:52 2. Manual CPC Gives You Immediate Cost Control06:03 3. Prioritize Keywords/Search Terms 12:58 4. When To Switch? Gene & Ryan, 2 Fiverr Pros...
2026-03-09
17 min
The PPC Cave
Low TROAS eCommerce Strategy & Screenshare | EP 102
In Episode 102 Ryan dives into how a Low Target ROAS Strategy can be beneficial for your Google Ads campaigns.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:47 Introduction to Low Target ROAS Strategy07:20 Benefits of Low Target ROAS12:19 Real-World Application and ResultsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2026-03-02
21 min
The PPC Cave
What To Do When Clients Don't Listen | EP 101
In Episode 101 Gene & Ryan dives into some reasons when your Google Ads client doesn't listen, and how to handle it.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps10:51 Diagnose Why They’re Not Listening17:00 No Trust Built Yet22:16 Consultant Vs Worker 24:28 They Don’t Understand the Strategy33:36 If It’s Constant…Gene & Ryan, 2 Fiverr Pros that co-host The PPC...
2026-02-23
41 min
Kyle Meredith With...
Fenton Bailey & Randy Barbato on Murder, Ghost Stories, and Louisville
Fenton Bailey and Randy Barbato stop by to talk with Kyle Meredith about their latest HBO Max documentary Murder In Glitterball City, a true-crime story that hits especially close to home since it was shot in Louisville, just blocks from where Kyle’s sitting. The World of Wonder founders (the same duo behind The Eyes Of Tammy Faye and Party Monster) dig into why this case — involving a body found in a Victorian mansion basement and two lovers blaming each other — demanded a different kind of true-crime approach, one that looks beyond the crime itself and into community, queer histor...
2026-02-18
27 min
The PPC Cave
Exposing Google Ads Reps | EP 100
In Episode 100 Gene dives into a recent experience with a Google Ads rep that should make you question your next interaction with one.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:21 Who Are Google Ads Reps 05:39 Can You Trust what They Say09:42 My Experience Right Now 13:43 How To NavigateGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads...
2026-02-16
16 min
The PPC Cave
Microsoft Ads vs Google Ads | EP 99
In Episode 99 Gene dives into the pros and cons of using Microsoft Ads vs Google ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:31 Google Ads Overview07:25 Microsoft Ads Overview12:42 Key Differences That Matter15:26 When to Use Google Ads16:31 When to Use Microsoft Ads17:31 Final TakeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2026-02-09
21 min
The PPC Cave
ChatGPT Ads News 2026 & Listener Questions | EP 98
In Episode 98 Gene & Ryan dive into some questions from listeners, and chat about recent news for ChatGPT ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:28 Google Ad Ranking / Quality Score09:32 More Client Communication = Higher Monthly Fee? 12:36 Click Fraud Software17:34 OpenAI Will Soon Test Ads On ChatGPT22:05 OpenAI To Charge Based On Ad View Impressions, Not ClicksGene & Ryan, 2 Fiverr Pros that co-host The...
2026-02-02
33 min
The PPC Cave
When Should You Use AI Max? | EP 97
In Episode 97 Gene dives into all the reasons you should be using AI Max for Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:38 You have adequate conversions in Google Ads05:50 Your landing page SEO On-Page Optimized 07:07 In New Campaigns For Testing10:01 Make sure your Search Campaigns Are Built Out Gene & Ryan, 2 Fiverr Pros that co-host The PPC...
2026-01-26
15 min
The PPC Cave
What Should I Do First, SEO or PPC? | EP 96
In Episode 96 Gene dives into the tough choice of where to begin when it comes to digital advertising, SEO or PPC?Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:15 What is SEO?05:52 SEO First = Long Game Foundation06:31 What is PPC?07:17 PPC First = Fast Data + Fast Sales08:21 Best Order for Most BusinessesGene & Ryan, 2 Fiverr Pros that...
2026-01-19
17 min
The PPC Cave
3 Reasons Google Ads Failed Your Business | EP 95
In Episode 95 Gene dives into how you may be using Google Ads wrong and how it affects your business.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:52 Reason #1: Wrong Intent (Bad Targeting)08:54 Reason #2: Your Website Couldn’t Convert17:49 Reason #3: Unrealistic Budget & TimelineGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, di...
2026-01-12
24 min
ON THE LAM WITH MARC FENTON
TASTE OF 2026: LANGHORNE SLIM, MAKTHVERSKAN; 2025 LEFTOVERS: TURNSTILE, NOURISHED BY TIME, NICK CAVE
LANGHORNE SLIM – “Rock N Roll” MAKTHVERSKAN – “Pity Party” NOURISHED BY TIME – “Max Potential” LOADED HONEY – “Don’t Speak” REX LAURANT – “Coinstar” NUSANTRA BEAT – “Tamat MICHAH P. HINSON – “Oh, Sleepyhead” THE GNOMES – “I’m Not The One” ORACLE SISTERS – “Marseilles” FLOCK OF DIMES – “Long After Midnight” GOOD FLYING BIRDS – “Down On Me” YVES JARVIS – “All Cylinders” GENESIS OWUSU – “Death Cult Zombies” ANNA VON HOUSWOLFF, IGGY POP – “The Whole Woman DANGER MOUSE, BLACK THOUGHT, RAG N BONE MAN – “UP” ROOTS JULIANA RIOLINO – “Seed” TURNSTILE...
2026-01-08
1h 35
The PPC Cave
2026 Google Ads Resolutions | EP 94
In Episode 94 we kick off the new year with Gene's top Google Ads Resolutions for 2026!Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:47 Audit every account like it’s brand new03:56 Develop a creative pipeline06:52 Use automation — but verify the outputs08:23 Communicate proactively with clients09...
2026-01-05
15 min
The PPC Cave
Google Ads in a Nutshell for 2025 (Recap Episode) | EP 93
In Episode 93 we recap Gene and Ryan's Christmas episode to wrap up Google Ads for 2025!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:07 AI-Powered Campaign Tools Everywhere07:08 Campaign Types & Cross-Channel Expansion12:40 Prediction | ChatGPT Ads (Ryan Screen Share)Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related...
2025-12-30
18 min
The PPC Cave
2025 Google Ads Wrap Up Episode | EP 92
In Episode 92 of the PPC Cave Gene & Ryan wish everyone a Happy Holidays & Merry Christmas, as they dive into the most important takeaways for Google Ads in 2025.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:38 Personal Chat10:32 AI-Powered Campaign Tools Everywhere18:23 Campaign Types & Cross-Channel Expansion25:26 Prediction | ChatGPT Ads (Ryan Screen Share)Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...
2025-12-22
33 min
The PPC Cave
How Many Keywords In A Search Campaign? EP 91
In Episode 91 of The PPC Cave Gene answers a reddit questions about the appropriate amount of keywords that should be used for a search campaign.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:40 Reddit Question06:14 Bid Strategy07:30 Does Number of Keyword Matter08:49 How I Go About A Search CampaignGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max...
2025-12-15
11 min
The PPC Cave
The Importance of Google Ads for YMYL Clients | EP 90
In Episode 90 of The PPC Cave Gene dives into what YMYL (your money your life) means and his tactics for Google Ads when it comes to YMYL clients.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:53 What is YMYL?05:57 Reddit Question07:01 TacticsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions...
2025-12-08
15 min
The PPC Cave
How I Create Search Ads On ChatGPT | EP 89
In Episode 89 of The PPC Cave Gene dives into the best ChatGPT prompt for creating search ads.My ChatGPT Prompthttps://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:43 Search Ads & Procrastination 03:04 Quick Testing = Faster Results04:27 ChatGPT Prompt + MethodGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital...
2025-12-01
12 min
The PPC Cave
Q4 eCommerce Campaign Structure & Client Case Study | EP 88
In Episode 88 of The PPC Cave Ryan dives into the campaign structure of a client case study.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps2:32 Best Converting Campaign3:25 Segment Consolidations4:43 Why Lower TROAS?12:00 Layering On CampaignsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor...
2025-11-24
15 min
The PPC Cave
Stop Wasting Spend: P-Max Consolidation for eCommerce EP 87
In Episode 87 of The PPC Cave Gene dives into his tips and tricks for P-Max campaign consolidation for e-commerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:24 Test06:47 Pick Your Winners11:12 Consolidate Hard13:56 Scale the Best SellersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising...
2025-11-17
21 min
The PPC Cave
How To Learn Google Ads? Listener Q&A | EP 86
In Episode 85 of PPC Cave Gene and Ryan dive into their advice for starting out in Google Ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:20 How Did Gene Learn Google Ads09:08 How Did Ryan Learn Google Ads22:15 Gene Methods28:45 Ryan Methods Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping...
2025-11-10
39 min
The PPC Cave
Google Ads Black Friday, Cyber Monday & Q4 Secrets For 2025 | EP 85
In Episode 85 of PPC Cave Gene dives into what you need to know when it comes to setting up your Google Ads for Black Friday & Cyber Monday in 2025.2025 BFCM CHECKLIST: https://www.tempus59.com/blog/2025-bfcm-checklistUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:39 Setting The Stage For Q4 (All of these tips will be on my website)05:06 BFCM Prep 08:56 Google Ads Strategy
2025-11-03
29 min
The PPC Cave
Using P-Max for Lead Generation? | EP 84
In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps05:04 High Quality Creative Assets09:32 Audience Signals10:36 Conversion Tracking11:48 Call Tracking Software14:24 Landing Page Experience17:55 Search Categories & Asset ReportingGene & Ryan, 2 Fiverr Pros that...
2025-10-27
24 min
The PPC Cave
BEST ChatGPT Google Ads Keyword Research Prompt | Episode 83
In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:44 Efficiency & Iteration04:16 Chat GPT Prompt09:13 Product KnowledgeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...
2025-10-20
15 min
The PPC Cave
How I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82
In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:59 Testing05:00 Importance of lifestyle images on Google Ads07:26 Black Friday + Cyber Monday07:48 ChatGPT ProcessGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google...
2025-10-13
11 min
The PPC Cave
Everything You Need to Know About ChatGPT Ads I EP 81
In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:20 ChatGPT Ads Introduction08:00 My Thoughts on ChatGPT Ads10:21 Generative Engine Optimisation10:56 Low Competition to Take Advantage Of (To begin with)15:32 How AI Focused will ChatGPT Ads be?18:07 ChatGPT Ads WILL be a big deal...Gene & Ryan, 2 Fiverr Pros that...
2025-10-06
23 min
The PPC Cave
September 2025 Google Ads News I EP 80
In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 GMC Brand Profile03:52 Auto Created P-Max?05:50 Google Upgrades Demand Gen to Drive More ConversionsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit...
2025-09-29
10 min
The PPC Cave
Google Ads Audit Checklist I EP 79
In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:18 Start with the Big Picture06:11 Conversion Tracking & Attribution07:02 Campaign Settings11:44 Keywords & Search Terms13:15 Ad Copy & Extensions13:48 Landing Page Experience15:02 Performance Metrics Deep Dive15:48 Opteo: Making Auditing Easier21:03 Quick Wins You Can...
2025-09-22
22 min
ON THE LAM WITH MARC FENTON
ALL-NEW, ANIMALS! GORILLAZ, THE MOUNTAIN GOATS, BEACH BUNNY, RAINBOW KITTEN SURPRISE, GEESE
PILLOW QUEENS – “Be Big Girl Now” WESTSIDE COWBOY – “Drunk Surfer” TCHOCHKE – “Did You Hear?” SAINT ETIENNE – “Brand New Me” PETEY USA – “Ask Someone Else” THE BELAIR LIP BOMBS – ”Hey You” LAWN – “Davie” GUIDED BY VOICES – (“Don’t Go Back To) Oxford Talawanda” GORILLAZ, SPARKS – “The Happy Dictator” SUNFLOWER BEAN -”Crashing Highs” THE BLUETONES – “London Weekend Television” BEACH BUNNY – “The Year Of The Optimist” RACING MOUNT PLEASANT – “Heavy Red” MELODY’S ECHO CHAMBER – “Daisy” FOXWARREN – “Yvonne” CARSON McHONE – “Downhill” MILITARIE...
2025-09-18
1h 33
The PPC Cave
Using Opteo for Google Ads (Opteo Episode Recap) | Episode 78
In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:05 What is Opteo?01:07 The Wasted Spend Problem05:07 Core Features & How They Work08:09 Technical Deep Dive18:06 The Future of OpteoGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2025-09-15
22 min
The PPC Cave
6 Questions Before Hiring a Google Ads Agency I EP 77
In Episode 77 of the PPC Cave, Gene and Ryan dive into what precautions you should consider before working with a Google Ads agency.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:50 Define Your Goals First10:25 Look for Transparency in Reporting18:40 Test Their Process, Not Just Their Pitch25:50 Check Their Fit With Your Business29:54 Start With a Short Commitment33:57 What is their...
2025-09-08
44 min
The PPC Cave
Don’t Obsess About Google Ads Attribution I EP 76
In Episode 76 of the PPC Cave, Gene dives into the pitfalls that lie into fully relying on Google Ads attribution!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:22 Intro01:54 The 3 Big Pitfalls in 202504:00 Last-Click Bias Still Persists10:33 Performance Max = Black Box12:13 Don’t Obsess Over Attribution15:37 Key Takeaways16:44 Closing ThoughtsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, sh...
2025-09-01
18 min
The PPC Cave
Google Ads for Business Owners: Where to Start? I EP 75
In Episode 75 of the PPC Cave, Gene dives into the essentials of where to start with Google Ads as a business owner!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:18 Intro02:41 The Beginner Crossroads (DIY, Freelancer, or Agency?)07:56 YouTube/Podcast 08:30 Consultant vs. Manager09:56 Beyond AdsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...
2025-08-25
13 min
The PPC Cave
Learning Opteo’s Optimization Secrets for Google Ads w/ Shaquira Jeyasingh I EP 74
In Episode 74 of the PPC Cave Gene & Ryan welcome special guest Shaquira Jeyasingh and talk about Wasted Spend, on top of Opteo's optimization secrets with Google Ads!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:17 Intro08:18 What is Opteo?13:09 The Wasted Spend Problem21:52 Core Features & How They Work32:43 Technical Deep Dive59:43 The Future of Opteo01:08:17 Wrap UpGene & Ryan, 2 Fiverr...
2025-08-18
1h 11
The PPC Cave
Using Google Ads as Your Only Marketing (Smart or Not?) I EP 73
In Episode 73 of the PPC Cave Gene & Ryan dive into whether or not Google Ads is okay to use as your only marketing strategy.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:59 We are ppc Managers, Not CMOs12:00 All-In Mindset Pressure 17:52 Omni Channel27:30 Opteo!30:38 Demand Capture vs Positioning Your Brand to Create DemandGene & Ryan, 2 Fiverr Pros that co-host The PPC...
2025-08-11
41 min
The PPC Cave
Should I Bid On Brand Keywords? I EP 72
In Episode 72 of the PPC Cave, Gene Villanoz addresses the strategic considerations of bidding on brand keywords.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:42 Why Not?06:45 Why Should I?09:52 Snoopy Dog Food Example18:25 What I Would Do19:28 Client Example28:53 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2025-08-03
30 min
The PPC Cave
How To Create Negative Keywords On P-Max I EP 71
In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Opteo free 28 day trial!Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro05:50 Why Need Negative Keywords P-Max10:10 P-Max Negative Keywords 12:22 P-Max Negative Keywords Opteo VersionGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2025-07-28
27 min
The PPC Cave
Creating Negative Keyword Lists In Chat GPT | Episode 70
In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:33 My Chat GPT Prompt03:08 Why This Prompt Works Best06:40 Make It Work Around YOUR Niche08:04 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor...
2025-07-21
10 min
The PPC Cave
Signs You’re Out of Touch With Google Ads | EP 69
In this episode of the PPC Cave, Gene Villanoz dives into the evolving landscape of Google Ads in 2025. Discover the signs that you might be out of touch with the latest trends and strategies, and learn how to stay ahead in the ever-changing world of digital advertising.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:38 You're obsessed with exact match06:04 You mistrust automation instead of feeding it09:16 You think your job is...
2025-07-14
19 min
The PPC Cave
How I Use Chat GPT To Create Google Ad Copy | EP 68
In this episode of The PPC Cave, Gene Villanoz introduces a new series focused on Google Ads tools, specifically highlighting the use of ChatGPT for creating ad copy.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro00:40 Google Ads Tool Series02:37 Step 1: Get The Paid Version 03:40 Step 2: Create a new project 06:27 Step 3: Use Deep Research 11:58 Wrap Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...
2025-07-07
13 min
The PPC Cave
3 On-Site Fixes to Boost Google Ads Conversions | EP 67
In this episode, Gene Villanoz and Ryan Fenton discuss various strategies to boost Google Ads conversions, focusing on onsite fixes, email marketing, and optimizing user experience. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro06:48 Tip 1 (Speed Up Your Site)10:19 Tip 2 (Improve Product Page Trust Signals)15:16 Tip 3 (Email Marketing)20:04 Tip 4 (Streamline Checkout/Submit Form UX)25:24 Bonus (Cross Sell & Up Sell)33:14 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave...
2025-06-30
35 min
The PPC Cave
Google Ads Reddit Q&A for Beginners | EP 66
In this episode, Gene dives into popular Reddit questions related to PPC management, discussing strategies for high-budget e-commerce campaigns, the role of Google Ads representatives, and advice for aspiring paid search specialists.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:16 Question 111:28 Question 214:20 Question 320:05 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google...
2025-06-24
21 min
The PPC Cave
3 Common Google Ads Mistakes in 2025 | EP 65
In this episode, Ryan Fenton discusses three common mistakes found in 90% of Google Ads accounts he audits. He emphasizes the importance of using negative keywords, ensuring proper conversion tracking, and managing broad match keywords effectively.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:40 Not Using Negative Keywords05:20 No Conversion Tracking08:42 Broad Match Keywords Without Control14:50 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...
2025-06-16
16 min
The PPC Cave
The Most Common Google Ads Myth... | EP 64
In this episode, Gene Villanoz debunks the myth that Google Ads can be set up and left alone. He emphasizes the importance of continuous analysis and optimization in PPC management, discussing various factors that can affect campaign performance, including market dynamics, consumer behavior, and the implications of automated bidding strategies. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:01 Myth: Set It & Forget It02:15 Why People Believe It05:14 Why It’s Dangerous11:02 My...
2025-06-09
14 min
The PPC Cave
Answering Reddit Google Ads & P-Max Questions | EP 63
In this episode, Gene Villanoz discusses Performance Max (P Max) campaigns and answers Reddit questions related to their effectiveness, particularly in lead generation and shopping campaigns. Timestamps00:00 Intro00:47 "My experience with P-Max"04:44 "P-Max Feed Only or Standard Shopping?"10:23 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC...
2025-06-03
12 min
The PPC Cave
Google News: AI Max + P-Max Channel Reporting I EP 60
In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the recent updates from Google, particularly focusing on AI Max and Performance Max.Timestamps00:00 Intro02:07 Defining AI Max05:10 Skepticism of AI Max11:15 AI and PPC23:03 Ask A Freelancer 23:27 Difficulties for working B to B27:38 P-Max channel reporting38:44 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave...
2025-05-12
40 min
The PPC Cave
What We Know About Search Max | EP 55
In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max.Timestamps:00:00 Intro01:53 What is one piece of advice as a PPC Manager08:31 What Is Search Max?42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
2025-04-07
48 min
The PPC Cave
The New Way TROAS Works | Episode 53
In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently.Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use TROAS?40:06 Gene Should You Use TROAS?41:23 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/th...
2025-03-24
45 min
The PPC Cave
2025 Big Performance Max Updates I EP 47
In this episode we continue our series "Google Ads For Beginners" and review the new Performance Max updates here in January 2025. Have you seen any of the betas roll out in the accounts you manage? Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
2025-02-03
34 min
Locked On Buffs - Daily Podcast on Colorado Football and Basketball
Is Deion Sanders Due for Transfer Portal Domination| FT Caroline Fenton of Yahoo Sports
Prior to the 2024 college football season, Deion Sanders was selling a vision or a dream to players in the portal. Now? He's selling cold hard facts of what he can do for a player that Transfers to Colorado. Myself and Caroline Fenton of Yahoo Sports dive into just how different things could be for Deion Sanders and the Buffs. 11:03 Next, we dive into Travis Hunter's legacy and impact on college football. We break down just how much he has changed the game, and why he is a player that we would tell our future kids about. We also dive...
2024-12-17
38 min
The Fold
What does Sky's big win with Max mean?
This week Sky announced it had secured the rights to run Max as a channel within Neon, bringing one of the strongest and deepest TV catalogues to its streaming service, and taking a potential competitor off the map (for now, at least). Glen Kyne joins Duncan Greive to discuss the implications of the deal, why it's great for Sky now, and what risks it contains for the future. They also discuss Amazon launching its ad tier into NZ, and how that impacts TVNZ and Three. There's also the shock resignation of NZ Rugby Commercial head Craig Fenton, and an...
2024-10-28
39 min
The PPC Cave
P-Max Asset Groups: Segmented Vs Catch All | EP 38
In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
2024-10-14
25 min
The PPC Cave
Google Ads News: ECPC Leaving in 2025 & More I EP 34
In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC. -P-Max Introduces Automatic Video Resizing 2:02 -Why P-Max Assets Are Important 5:33 -Confidential Matching 7:33 -Enhanced CPC Deprecated by March 2025 12:55 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
2024-09-16
18 min
The PPC Cave
Should I Use Auto Create Text Assets & Final URL for P-Max? | EP 25
Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Google Defines Auto Create Text Asset & Final URL 1:46 Who Can Benefit? 4:58 Conversion-Optimized Webpages 7:20 Testing For Scale 8:33 When It Is Not Useful 9:34 Varying Product Categories 9:50 Inadequate Final URL Exclusions 13:06 Crippling P-Max Signals With Exclusions 16:30 Losing Control To Test & Segment 18:03 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube...
2024-07-15
26 min
The PPC Cave
Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22
Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Manual Bidding -Max Clicks -Target CPA -Test of the Week -Max Conversion Value -Max Conversion -Target ROAS For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr...
2024-06-24
1h 06
The PPC Cave
What Campaign Type Should I Run Series Recap? | EP 15
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series. Search Ep7 & Ep8 Standard Shopping Ep11 Youtube Campaign Ep13 P-Max Ep9 & Ep 10 Small Budget eCom Store Ep12 All Other Campaign Types Ep14 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com...
2024-05-06
43 min
The PPC Cave
All Other Campaign Types in Google Ads 2024 | EP 14
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today We Discuss Google Ads YouTube Campaign 2024 Best Practices Google Ads Apps & Games Distinguish Campaign Subtype Android Vs iPhone Apps Focus Display's Nature Why Display is Cheaper Remarketing Understand Your Product & Service Demand Gen P-Max Is Better Why a Smart Campaign Is Not Smart
2024-04-30
39 min
The PPC Cave
Google Ads YouTube Campaign 2024 Best Practices | EP 13
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today We Discuss Google Ads YouTube Campaign 2024 Best Practices P-Max YT Make It Concise Like A Vine Works Well With Local Multiple Touchpoints With Video Awareness Campaign For any Google Ads related questions, email ThePPCCave@Gmail.com! ...
2024-04-22
35 min
The PPC Cave
Which Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today Gene discusses which 3 campaigns to run for a small budget eCommerce store. Brand Search Brand Search Locations Low Budget P-Max Campaign Provide Perceived Deals Shipping Content API Mistakes Competitive Visibility Sculpting Towards Relevancy For any Google Ads related questions, email ThePPCCave@Gmail.com!
2024-04-15
50 min
The PPC Cave
Performance Max Campaign Creation: Full Setup Walkthrough I EP 10
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Continuing with our series, which Google Ads campaigns should I run. Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel. Bidding Strategy Customer Acquisition Performance Max Google Definition When & How To Use P-Max? Brand Exclusion Brand Keyword Vs Longtail Generic Keyword AI Google Asset Generation...
2024-04-01
46 min
The PPC Cave
Google Ads P-Max Campaign Best Practices 2024 I EP 9
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. New Podcast Episode & YouTube Drop Mondays 12AM Mountain Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run? Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024 Thoughts On P-Max Why Run P-Max? P-Max Is On All Platforms Smart Shopping On P-Max Max Conversions Vs Max Conversion Value Product Listing Optimization Revisit Your Search Campaign P-Max Videos P-Max...
2024-03-25
1h 12
ON THE LAM WITH MARC FENTON
BLACK KEYS, BRITTANY HOWARD, METRONOMY, MARY TIMONY, ERIC CARMEN/KARL WALLINGER TRIBUTES
THE LAST WORDS OF SAM COOKE – Barry Adamson COLOMBIA RECORD – Halloweens I DON’T – Brittany Howard I RUN – The Shop Window BEAN FIELDS – Shannon and the Clams DOMINOES – Mary Timony THIS IS NOWHERE – The Black Keys HI-RISE DECADE – Bolts of Melody HOLD-UP – Ethan Tasch, Claude NICE TOWN – Metronomy, Pan Amsterdam HAPPINESS IS A BIRD – The Hanging Stars UNREAL – Cardinals ANNA MADONNA – Max Mansjaar TIME MACHINE 2 – Daisy the Great, illuminati hotties THE LARGEST MUSCLE – Cheekface...
2024-03-21
1h 17
Vroom - Your Motorsport Fix
Episode 63 - Max Toth, Fenton Seabright
Episode 63 of the VROOM Podcast hosted by Michael Hill. With special guests Max Toth - Moto2 European Championship racer, and Fenton Seabright - WorldSSP300 racer... plus a look back at the latest motorsport action. • Michael Hill Promotions • Vroom Media • The Rain Dogs
2023-12-18
55 min
SLEEP MEDITATION with Lauren Ostrowski Fenton
Too easy guided sleep meditation a simple basic relax to the max
Welcome to my channel dedicated to GUIDED SLEEP MEDITATIONS and inspirational content designed to help you fall asleep faster, sleep more deeply, reduce stress, manage anxiety, achieve your dreams, and take back control over your life. Using cognitive behavioural therapy, a CBT therapeutic framework, my guided sleep meditations are suited to adults, parents, children, students, and babies looking for help and guidance to achieve a night of deep sound sleep, peace, direction, and relaxation. My name is Lauren, and I am a qualified, certified Counsellor (M.A) providing online counselling and life coaching. Subscribe to my...
2023-05-14
1h 00
Rotary Wing Show – Helicopter News, Safety, Training & Pilot Stories
What Do Army Loadmasters Do and an Amazing Story of Flood Rescue in the Town of Eugowra Nov 2022 with Kylle Fenton
Kylle Fenton is an Air Crew Officer (ACO) involved in air rescue and ambulance operations supporting NSW, Australia communities. He is more accustomed to being the one to bring the resources, rescue and safety to others in “the worst day of their life”. In this episode Kylle tells a gripping story of when he and … Continue reading "RWS 112 – What Do Army Loadmasters Do and an Amazing Story of Flood Rescue in the Town of Eugowra Nov 2022 with Kylle Fenton"The post RWS 112 – What Do Army Loadmasters Do and an Amazing Story of Flood Rescue in the Town of...
2022-11-26
1h 32
NC F&B Podcast
Oscar Gnapi is Keeping the Wood Fired Oven Running
Fenton in Cary is the new "IT" spot and inside of it is Coletta helmed by Parisian born Chef Oscar Gnapi. Inside the episode contains: The great debate of Gorogonzola vs Goat Cheese How you can constantly keep a pizza oven above 400 degrees. Why doing pull ups in the French Army will allow you to eat. What to do this month? Music & Drinks: Oktoberfest at Capital Club 16 Oct 14! Comedy: Bop or Flop Podcast Headlining Goodnights Pop-up Support our Sponsors: Drink Joe Van Gogh Coffee! Learn a...
2022-10-13
50 min
NC F&B Podcast
On Top Of The World To Tarboro - Part 2
Exploring current culinary topics with Stephen Ribustello: Eco-Green Kitchens Fenton, Cary Inflation Mexican Pizza Support our Sponsors: Adopt a Lemur Package at the JB Duke Hotel! Drink Joe Van Gogh Coffee! Learn about Bordeaux wine with Matt at Triangle Wine Company The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact: max@ncfbpodcast.com or matt@ncfbpodcast.com
2022-09-08
21 min
Primitive Republic Podcast
EP# 40 Max Fenton
In this episode Primitive Republic Podcast host Aaron Schmaus talks to Max Fenton. Max is a founder of True Blue Broadheads and has developed a design that is lights out for anything it hits! From Australian water buffalo to North American Elk, this broached takes the cake when it comes to shear devastation. Besides talking about True Blue, Aaron and Max cover a wide array of topics which will be sure to peak your curiosity and cause a few laughs. To save 15% on True Blue Broadheads use the Promo Code AUSSIE www.truebluebroadheads...
2022-08-08
1h 31
#BEAGOODSPORT "Unplugged"
1. Meet Hannah Wilks & Sam Ward
We are back! Season 2 welcomes Sam Ward (Umbel Restaurants) and Hannah Wilkes (Sky Sports) to the show. From Macau to Northampton, we've got one hell of an episode for you, that you won't want to miss..
2022-05-15
1h 23
C21Podcast
Max Dankevich, Taras Stadnikov, Fredrik af Malmborg, Johannes Larcher, Fenton Bailey and Scott Greenberg
This bumper episode from MipTV 2022 features: Ukrainian producers Max Dankevich and Taras Stadnikov; Eccho Rights's Fredrik af Malmborg; HBO Max International's Johannes Larcher; World of Wonder's Fenton Bailey; Blockchain Creative Labs and Bento Box Entertainment's Scott Greenberg; and the C21 team in Cannes.
2022-04-08
1h 30
#BEAGOODSPORT "Unplugged"
6 - Meet Helen Moon & Rak Kalidas
Our final episode of Series 1 sees us meet Helen Moon, Chief Executive @ EventWell and Rak Kalidas, Commercial Director @ Levy UK.
2022-03-25
1h 04
Matt Holman Talks Mental Health
113. Anxiety and Helping Others with Max Fenton
In this episode I had a the chance to chat with the amazing human Max about his journey with mental health. 7 years ago Max started to experience Anxiety challenges. He got help and support and is now helping others by talking openly about his experience. In the Winter of 2020 Max Founded #BEAGOODSPORT - All about connecting the Sports & Events Industry. https://www.linkedin.com/company/beagoodsport/
2021-12-02
33 min
#BEAGOODSPORT "Unplugged"
5 - Meet Rosie Tapner & Magdalena Sadlo
We welcome Model and Presenter, Rosie Tapner & Hospitality Sales Guru, Magdalena Sadlo to the #BEAGOODSPORT Podcast! From riding a racehorse to keeping the faith through a global pandemic we hear honest, open and powerful insights from those at the heart of our industry.
2021-11-28
52 min
#BEAGOODSPORT "Unplugged"
4 - Meet Sue Anstiss MBE
In episode 4 it's all about girl power as we explore the unstoppable rise of women's sport, with author of the book with exactly that title, Sue Anstiss MBE. Yes mum. A real life MBE. Jess and Tara talk to Sue about what being in the sports and events industry means as a woman in 2021, and reflect on the perceptions of the past and those that still remain today. An empowering listen, teaching you to be braver and more confident, knowing you have the support of the #BEAGOODSPORT community by your side.
2021-10-05
47 min
#BEAGOODSPORT "Unplugged"
3 - Meet Tony Davison & Rich Isom
This time round myself, Max Fenton & Jess Southworth chew the fat with industry legends Tony Davison & Richard Isom. From dressing up as a cat and being punched by Joe Calzaghe to ringing the bell to call the Jockeys for the start of the Derby, we cover all aspects of their careers and of course share some laughs along the way. Join us if you like!
2021-09-17
1h 03
#BEAGOODSPORT "Unplugged"
2 - Meet Hayley Wood & Ali Spiers
Welcome one and all to #B.A.G.S "Unplugged" Episode 2, bought to you in partnership with UFit drinks! We are proud to welcome our first guests to the #BEAGOODSPORT "Unplugged" podcast. Hayley Wood and Ali Spiers join #BEAGOODSPORT ambassadors Tara Fenner and Marc Lee in this powerful episode. From Dog Friendly Coffee Shops, Headliners at the O2, Patrick Bamford and real, honest insights on life in the constantly evolving events world we tackle all sorts in our time together. Whether you are well established in events, love to hear about events or perhaps thinking of making your first move...
2021-08-18
1h 08
#BEAGOODSPORT "Unplugged"
1 - Meet Marc, Tara, Jess & Max
So it's finally time to release the first episode of our brand new podcast series. Featuring guests from across the sports and events industry we start with the team behind #BEAGOODSPORT. In this episode we discuss all things events, mental health, the C word and much more ft. Jessica Southworth from Hotel Football Marc Lee from the Principality Stadium Tara Fenner from Twickenham Stadium Max Fenton Founder of #BEAGOODSPORT. We hope you enjoy and as always appreciate all of your support!
2021-07-09
49 min
#BEAGOODSPORT "Unplugged"
#BEAGOODSPORT "Unplugged" (Trailer)
2021-07-08
00 min
Kadlec geht Eheim
Neidisch auf Daniel Fenton?! #Vol.39
In dieser Episode sprechen unsere Protagonisten nicht nur über coole Fähigkeiten und alte Zeiten, sondern auch über ihren Sommer und wie lange die Titanic war!
2021-06-13
50 min
Class Horror Cast (Horror Movie Podcast)
Talking Horror With SAW IV Writer Thomas Fenton (Part 2)
Thomas Fenton is a screenwriter who's credits include I Spit On Your Grave 2, Saw IV, Chain Letter, Slay Per View, Max Payne and many more. While working relentlessly on undisclosed projects, Thomas found the time to write 'The Screamwriters Handbook - How To Write A Terrifying Screenplay In 10 Bloody Steps. Tom's 10 step approach shares a proven process for developing story ideas, characters and dialogue. You will learn the rule of 3 and how to build your own arsenal of horror to craft a terrifying screenplay. Throughout the book Tom shares his wisdom in a no bullshit way and gets...
2020-12-17
1h 13
Class Horror Cast (Horror Movie Podcast)
Talking Horror With SAW IV Writer Thomas Fenton (Part 1)
Thomas Fenton is a screenwriter who's credits include I Spit On Your Grave 2, Saw IV, Chain Letter, Slay Per View, Max Payne and many more. While working relentlessly on undisclosed projects, Thomas found the time to write 'The Screamwriters Handbook - How To Write A Terrifying Screenplay In 10 Bloody Steps. Tom's 10 step approach shares a proven process for developing story ideas, characters and dialogue. You will learn the rule of 3 and how to build your own arsenal of horror to craft a terrifying screenplay. Throughout the book Tom shares his wisdom in a no bullshit way and gets...
2020-12-09
1h 28
Fanonball
Panic! at the Disco (with Nicole Fenton)
Is it still us that makes you sweat? Are we who you think about in bed? Probably not, but a podcast can dream, right? Anyway, we're BACK and we're wrapping up our series on bandom with an episode about Panic! at the Disco, joined by Nicole Fenton. We talk about celebrities breaking the fandom fourth wall, shipping theories and... dairy products.Sources and relevant links for this episode:P!atD, Ryden, Brencer, Dallon Weekes, Divorce!fic on fanlorePanic primer on LJPanic origin story on tumblrAnother Panic primer on LJPanic primer on dreamwidthSlashatthediscoLots of Ryden masterpostsBrencer manifestoCatfishing...
2020-11-18
1h 21
The Hunt Sessions
#13 - Bowhunting Australia with Max Fenton
Today, I sit down with Max Fenton of Australia. Although we're a world apart, Max was able to link up with me and talk about the ins and outs of the bowhunting culture in Australia. In this episode: • Max's bowhunting tradition • Max talks about his broadhead company, True Blue Broadheads and The Crossbreed • The bowhunting culture in Australia • species • seasons • broadheads
2019-09-11
47 min
LA ESPÍA ROJA
MAX IN JAIL
Banda sonora original de la película LA ESPÍA ROJA Tema: MAX IN JAIL Compositor: GEORGE FENTON
2019-05-16
02 min
SLEEP MEDITATION with Lauren Ostrowski Fenton
My MAD MAX & THE MANIA & MEANING OF LIFE
SERIES TWO Episode 1 MAD MAX & THE MANIA & MEANING OF LIFE POUR YOURSELF A WARM CUPPA...and lets sit down and chat as friends about wellbeing, life, sleep, health, loss, and happiness. Lets walk this road called life hand in hand IF YOU ENJOY THIS PODCAST....Help keep us on air and Please support me here at Patreon https://www.patreon.com/laurenostrowskifenton Join my mailing list for FREE MEDITATIONS and gifts - http://eepurl.com/ch4lsn Please Buy my High-quality wav meditations( please) here https://sellfy.com/LaurenOstrowskiFenton
2018-07-10
46 min
Free Audiobook: Read Without Reading | Mysteries & Thrillers, Suspense
Now You See by Max Manning | Audiobook
Listen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Now You SeeAuthor: Max ManningNarrator: Nick UnderwoodFormat: UnabridgedLength: 8 hrs and 41 minsLanguage: EnglishRelease date: 11-01-17Publisher: WildfireGenres: Mysteries & Thrillers, SuspenseSummary:Will you look her in the eyes, just before she dies? A terrifying crime thriller that will set your pulse pounding. Perfect for fans of M. J. Arlidge, Robert Bryndza, and Angela Marsons.A psychopath calling himself I, Killer has posted two photos of his...
2017-11-01
8h 41
SLEEP MEDITATION with Lauren Ostrowski Fenton
Episode 176 Being well with Lauren
Episode 176 Being well with Lauren The worst mothers day ever Hi gentle souls- today I talk about my worst mother day ever...( naughty max picking off the icing of my cakes)and our right to feel the feelings we have while honoring others and feeling empathy for their story along the way x Lauren Please- Join my mailing list for FREE MEDITATIONS and gifts - http://eepurl.com/ch4lsn Please Buy my High-quality wav meditations( please) here https://sellfy.com/LaurenOstrowskiFenton My name is...
2017-05-16
38 min
Earth Ancients
Bruce R. Fenton: The Forgotten Exodus, A New Theory on Human Evolution
What happens when paleoanthropologists discover that their only candidate for a human ancestor in Africa is shown to be invalid by both genetic investigations and comparative fossil studies?We might imagine that the collapse of a scientific paradigm would bring with it lots of noise, but judging by the lack of any media furor I think it is safe to say, ‘not much happens’ because this is exactly the situation. Analysis of both nuclear and mitochondrial DNA from hominin fossils uncovered at the Sima de los Huesos site in Spain, headed by Matthias Meyer of the Max Planck Inst...
2017-05-06
1h 51