Shows
The PPC CaveThe Secret To Google Ads Lead Gen Success | EP 116In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you!04:37 The Secret To Lead Gen Success07:16 Google Ads Is The Hammer / Landing Pages Are The Wall / HouseGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads qu...
2026-06-0821 minThe PPC Cave5 Questions Before Hiring A PPC Manager | EP 115In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success04:57 Account structure07:44 Conversion tracking10:30 Campaign that failed11:54 First 30 days15:27 Bonus red flagsGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.Fo...
2026-06-0119 minThe PPC CaveGoogle Marketing Live 2026 Recap | EP 114In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational05:16 Google Wants To Own Commerce06:31 First-Party Data Became Mandatory08:46 Demand Gen Is Google’s Meta/TikTok Competitor11:20 Creative Is Becoming AI-Generated12:36 Measurement Is Becoming Predictive15:03 Ask Advisor = Google’s AI Marketing Assistant16:38 Biggest Overall Message18:31 Questions to Think AboutGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shoppi...
2026-05-2520 minThe PPC CaveHow To Do Negative Keywording Like A Pro | EP 113In Episode 112, Ryan shows his negative keywording process for Google Ads!Timestamps00:13 Intro00:39 Opteo 28 Days01:45 Episode 11304:30 Search Terms15:23 Keyword PlannerGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube: youtube.com/@ThePPCCaveTikTok: tiktok.com/@Th...
2026-05-1825 minThe PPC CaveOpenAI Launches Self-Serve Ads Manager for ChatGPT Ads | EP 112In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads.Timestamps04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters09:34 ChatGPT Ads vs Google Ads14:15 Early Features14:42 Key Questions for Marketers29:15 My TakeGene & Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign op...
2026-05-1137 minThe PPC CaveHow AI Can MAKE or BREAK Your Google Ads Campaign (Recap) | EP 111In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:08 Setting the Scene: AI in PPC Today01:48 How Opteo is Using AI05:48 Demo Segment20:1 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping ca...
2026-05-0424 minThe PPC CavePPC & A.I. With Shaquira From Opteo | EP 110In Episode 110, Gene and Shaquira dive into their thoughts on AI and how it can improve your workflow for managing PPC, but also being cautious of automation.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:46 Setting the Scene: AI in PPC Today09:59 How Opteo is Using AI15:12 Demo Segment38:10 Where It’s All GoingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, le...
2026-04-2744 minThe PPC CaveBroad Vs Phrase Match, Which is Better? | EP 109In Episode 109 Gene discusses his take on broad match vs phrase match.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:00 Phrase02:31 Broad04:10 Reddit Question 06:22 My TakeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit...
2026-04-2016 minThe PPC Cave2026 Google Ads Optimization Score Explained | EP 108In Episode 108 Gene dives into the truth of Google Ads' optimization score and if its really worth trusting.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:14 What Is It?05:14 Based On Recommendations09:18 Based on Budget11:13 Why You Shouldn’t Listen Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping ca...
2026-04-1316 minThe PPC CaveBest Way To Optimize P-Max For eCommerce | EP 107In Episode 107 Gene dives into ways you should be optimizing Performance Max for your e-comerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:09 What is P-Max03:21 When Should You Use P-Max 05:06 Product Consolidation Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related...
2026-04-0614 minThe PPC CaveOptimal Google Ads Shopping Set Up | EP 106In Episode 106 Ryan dives into the most optimal Google Ads shopping setup you could have for you and your client's campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:56 High Margin vs Low Margin11:52 Product Specific15:44 Best Sellers vs Low PerformersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit...
2026-03-3024 minThe PPC CaveLead Gen Google Ads Done Wrong | EP 105In Episode 105 Gene and Ryan dives into all the different reasons you could be handling Lead Gen incorrectly.Ryan Last Episodehttps://youtu.be/Tv8mnuKyYeU?si=J2cW0Su5r2uQq_HHEpisode 84 | Lead Gen For P-Max?https://youtu.be/sBlhT7h2pB0?si=f6DDc5NFzmEfpQyLUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:05 Bad Conversion Tracking07:23 Optimizing for the Wrong Goal10:19 Poor Keyword Strategy13:50 No...
2026-03-2335 minThe PPC CaveWe Need To Talk About AI Max... | EP 104In Episode 104 Ryan dives into a much needed conversation about AI Max for Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:21 It’s Just Broad Match All Over Again03:50 More Keywords Doesn’t Mean More Conversions08:32 Prioritize Quality Keywords/Search Terms Report10:33 Should We Try AI Max?Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...
2026-03-1615 minThe PPC CaveManual CPC First for New Search Campaigns | EP 103In Episode 103 Gene dives into why Manual CPC should be prioritized for your new search campaigns in Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 Story: eCom Vs Lead-Gen Search Campaigns03:43 1. Automated Bidding Needs Data to Work04:52 2. Manual CPC Gives You Immediate Cost Control06:03 3. Prioritize Keywords/Search Terms 12:58 4. When To Switch? Gene & Ryan, 2 Fiverr Pros...
2026-03-0917 minThe PPC CaveLow TROAS eCommerce Strategy & Screenshare | EP 102In Episode 102 Ryan dives into how a Low Target ROAS Strategy can be beneficial for your Google Ads campaigns.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:47 Introduction to Low Target ROAS Strategy07:20 Benefits of Low Target ROAS12:19 Real-World Application and ResultsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2026-03-0221 minThe PPC CaveWhat To Do When Clients Don't Listen | EP 101In Episode 101 Gene & Ryan dives into some reasons when your Google Ads client doesn't listen, and how to handle it.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps10:51 Diagnose Why They’re Not Listening17:00 No Trust Built Yet22:16 Consultant Vs Worker 24:28 They Don’t Understand the Strategy33:36 If It’s Constant…Gene & Ryan, 2 Fiverr Pros that co-host The PPC...
2026-02-2341 min
Kyle Meredith With...Fenton Bailey & Randy Barbato on Murder, Ghost Stories, and LouisvilleFenton Bailey and Randy Barbato stop by to talk with Kyle Meredith about their latest HBO Max documentary Murder In Glitterball City, a true-crime story that hits especially close to home since it was shot in Louisville, just blocks from where Kyle’s sitting. The World of Wonder founders (the same duo behind The Eyes Of Tammy Faye and Party Monster) dig into why this case — involving a body found in a Victorian mansion basement and two lovers blaming each other — demanded a different kind of true-crime approach, one that looks beyond the crime itself and into community, queer histor...
2026-02-1827 minThe PPC CaveExposing Google Ads Reps | EP 100In Episode 100 Gene dives into a recent experience with a Google Ads rep that should make you question your next interaction with one.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:21 Who Are Google Ads Reps 05:39 Can You Trust what They Say09:42 My Experience Right Now 13:43 How To NavigateGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads...
2026-02-1616 minThe PPC CaveMicrosoft Ads vs Google Ads | EP 99In Episode 99 Gene dives into the pros and cons of using Microsoft Ads vs Google ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:31 Google Ads Overview07:25 Microsoft Ads Overview12:42 Key Differences That Matter15:26 When to Use Google Ads16:31 When to Use Microsoft Ads17:31 Final TakeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2026-02-0921 minThe PPC CaveChatGPT Ads News 2026 & Listener Questions | EP 98In Episode 98 Gene & Ryan dive into some questions from listeners, and chat about recent news for ChatGPT ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:28 Google Ad Ranking / Quality Score09:32 More Client Communication = Higher Monthly Fee? 12:36 Click Fraud Software17:34 OpenAI Will Soon Test Ads On ChatGPT22:05 OpenAI To Charge Based On Ad View Impressions, Not ClicksGene & Ryan, 2 Fiverr Pros that co-host The...
2026-02-0233 minThe PPC CaveWhen Should You Use AI Max? | EP 97In Episode 97 Gene dives into all the reasons you should be using AI Max for Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps04:38 You have adequate conversions in Google Ads05:50 Your landing page SEO On-Page Optimized 07:07 In New Campaigns For Testing10:01 Make sure your Search Campaigns Are Built Out Gene & Ryan, 2 Fiverr Pros that co-host The PPC...
2026-01-2615 minThe PPC CaveWhat Should I Do First, SEO or PPC? | EP 96In Episode 96 Gene dives into the tough choice of where to begin when it comes to digital advertising, SEO or PPC?Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:15 What is SEO?05:52 SEO First = Long Game Foundation06:31 What is PPC?07:17 PPC First = Fast Data + Fast Sales08:21 Best Order for Most BusinessesGene & Ryan, 2 Fiverr Pros that...
2026-01-1917 minThe PPC Cave3 Reasons Google Ads Failed Your Business | EP 95In Episode 95 Gene dives into how you may be using Google Ads wrong and how it affects your business.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:52 Reason #1: Wrong Intent (Bad Targeting)08:54 Reason #2: Your Website Couldn’t Convert17:49 Reason #3: Unrealistic Budget & TimelineGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, di...
2026-01-1224 min
ON THE LAM WITH MARC FENTONTASTE OF 2026: LANGHORNE SLIM, MAKTHVERSKAN; 2025 LEFTOVERS: TURNSTILE, NOURISHED BY TIME, NICK CAVELANGHORNE SLIM – “Rock N Roll”
MAKTHVERSKAN – “Pity Party”
NOURISHED BY TIME – “Max Potential”
LOADED HONEY – “Don’t Speak”
REX LAURANT – “Coinstar”
NUSANTRA BEAT – “Tamat
MICHAH P. HINSON – “Oh, Sleepyhead”
THE GNOMES – “I’m Not The One”
ORACLE SISTERS – “Marseilles”
FLOCK OF DIMES – “Long After Midnight”
GOOD FLYING BIRDS – “Down On Me”
YVES JARVIS – “All Cylinders”
GENESIS OWUSU – “Death Cult Zombies”
ANNA VON HOUSWOLFF, IGGY POP – “The Whole Woman
DANGER MOUSE, BLACK THOUGHT, RAG N BONE MAN – “UP” ROOTS
JULIANA RIOLINO – “Seed”
TURNSTILE...
2026-01-081h 35The PPC Cave2026 Google Ads Resolutions | EP 94In Episode 94 we kick off the new year with Gene's top Google Ads Resolutions for 2026!Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:47 Audit every account like it’s brand new03:56 Develop a creative pipeline06:52 Use automation — but verify the outputs08:23 Communicate proactively with clients09...
2026-01-0515 minThe PPC CaveGoogle Ads in a Nutshell for 2025 (Recap Episode) | EP 93In Episode 93 we recap Gene and Ryan's Christmas episode to wrap up Google Ads for 2025!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:07 AI-Powered Campaign Tools Everywhere07:08 Campaign Types & Cross-Channel Expansion12:40 Prediction | ChatGPT Ads (Ryan Screen Share)Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related...
2025-12-3018 minThe PPC Cave2025 Google Ads Wrap Up Episode | EP 92In Episode 92 of the PPC Cave Gene & Ryan wish everyone a Happy Holidays & Merry Christmas, as they dive into the most important takeaways for Google Ads in 2025.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:38 Personal Chat10:32 AI-Powered Campaign Tools Everywhere18:23 Campaign Types & Cross-Channel Expansion25:26 Prediction | ChatGPT Ads (Ryan Screen Share)Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...
2025-12-2233 minThe PPC CaveHow Many Keywords In A Search Campaign? EP 91In Episode 91 of The PPC Cave Gene answers a reddit questions about the appropriate amount of keywords that should be used for a search campaign.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:40 Reddit Question06:14 Bid Strategy07:30 Does Number of Keyword Matter08:49 How I Go About A Search CampaignGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max...
2025-12-1511 minThe PPC CaveThe Importance of Google Ads for YMYL Clients | EP 90In Episode 90 of The PPC Cave Gene dives into what YMYL (your money your life) means and his tactics for Google Ads when it comes to YMYL clients.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:53 What is YMYL?05:57 Reddit Question07:01 TacticsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions...
2025-12-0815 minThe PPC CaveHow I Create Search Ads On ChatGPT | EP 89In Episode 89 of The PPC Cave Gene dives into the best ChatGPT prompt for creating search ads.My ChatGPT Prompthttps://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:43 Search Ads & Procrastination 03:04 Quick Testing = Faster Results04:27 ChatGPT Prompt + MethodGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital...
2025-12-0112 minThe PPC CaveQ4 eCommerce Campaign Structure & Client Case Study | EP 88In Episode 88 of The PPC Cave Ryan dives into the campaign structure of a client case study.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps2:32 Best Converting Campaign3:25 Segment Consolidations4:43 Why Lower TROAS?12:00 Layering On CampaignsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor...
2025-11-2415 minThe PPC CaveStop Wasting Spend: P-Max Consolidation for eCommerce EP 87In Episode 87 of The PPC Cave Gene dives into his tips and tricks for P-Max campaign consolidation for e-commerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:24 Test06:47 Pick Your Winners11:12 Consolidate Hard13:56 Scale the Best SellersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising...
2025-11-1721 minThe PPC CaveHow To Learn Google Ads? Listener Q&A | EP 86In Episode 85 of PPC Cave Gene and Ryan dive into their advice for starting out in Google Ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:20 How Did Gene Learn Google Ads09:08 How Did Ryan Learn Google Ads22:15 Gene Methods28:45 Ryan Methods Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping...
2025-11-1039 minThe PPC CaveGoogle Ads Black Friday, Cyber Monday & Q4 Secrets For 2025 | EP 85In Episode 85 of PPC Cave Gene dives into what you need to know when it comes to setting up your Google Ads for Black Friday & Cyber Monday in 2025.2025 BFCM CHECKLIST: https://www.tempus59.com/blog/2025-bfcm-checklistUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:39 Setting The Stage For Q4 (All of these tips will be on my website)05:06 BFCM Prep 08:56 Google Ads Strategy
2025-11-0329 minThe PPC CaveUsing P-Max for Lead Generation? | EP 84In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps05:04 High Quality Creative Assets09:32 Audience Signals10:36 Conversion Tracking11:48 Call Tracking Software14:24 Landing Page Experience17:55 Search Categories & Asset ReportingGene & Ryan, 2 Fiverr Pros that...
2025-10-2724 minThe PPC CaveBEST ChatGPT Google Ads Keyword Research Prompt | Episode 83In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:44 Efficiency & Iteration04:16 Chat GPT Prompt09:13 Product KnowledgeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...
2025-10-2015 minThe PPC CaveHow I Use ChatGPT to Generate Lifestyle Images for Clients | EP 82In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:59 Testing05:00 Importance of lifestyle images on Google Ads07:26 Black Friday + Cyber Monday07:48 ChatGPT ProcessGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google...
2025-10-1311 minThe PPC CaveEverything You Need to Know About ChatGPT Ads I EP 81In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:20 ChatGPT Ads Introduction08:00 My Thoughts on ChatGPT Ads10:21 Generative Engine Optimisation10:56 Low Competition to Take Advantage Of (To begin with)15:32 How AI Focused will ChatGPT Ads be?18:07 ChatGPT Ads WILL be a big deal...Gene & Ryan, 2 Fiverr Pros that...
2025-10-0623 minThe PPC CaveSeptember 2025 Google Ads News I EP 80In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 GMC Brand Profile03:52 Auto Created P-Max?05:50 Google Upgrades Demand Gen to Drive More ConversionsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit...
2025-09-2910 minThe PPC CaveGoogle Ads Audit Checklist I EP 79In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:18 Start with the Big Picture06:11 Conversion Tracking & Attribution07:02 Campaign Settings11:44 Keywords & Search Terms13:15 Ad Copy & Extensions13:48 Landing Page Experience15:02 Performance Metrics Deep Dive15:48 Opteo: Making Auditing Easier21:03 Quick Wins You Can...
2025-09-2222 minON THE LAM WITH MARC FENTONALL-NEW, ANIMALS! GORILLAZ, THE MOUNTAIN GOATS, BEACH BUNNY, RAINBOW KITTEN SURPRISE, GEESEPILLOW QUEENS – “Be Big Girl Now”
WESTSIDE COWBOY – “Drunk Surfer”
TCHOCHKE – “Did You Hear?”
SAINT ETIENNE – “Brand New Me”
PETEY USA – “Ask Someone Else”
THE BELAIR LIP BOMBS – ”Hey You”
LAWN – “Davie”
GUIDED BY VOICES – (“Don’t Go Back To) Oxford Talawanda”
GORILLAZ, SPARKS – “The Happy Dictator”
SUNFLOWER BEAN -”Crashing Highs”
THE BLUETONES – “London Weekend Television”
BEACH BUNNY – “The Year Of The Optimist”
RACING MOUNT PLEASANT – “Heavy Red”
MELODY’S ECHO CHAMBER – “Daisy”
FOXWARREN – “Yvonne”
CARSON McHONE – “Downhill”
MILITARIE...
2025-09-181h 33The PPC CaveUsing Opteo for Google Ads (Opteo Episode Recap) | Episode 78In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:05 What is Opteo?01:07 The Wasted Spend Problem05:07 Core Features & How They Work08:09 Technical Deep Dive18:06 The Future of OpteoGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2025-09-1522 minThe PPC Cave6 Questions Before Hiring a Google Ads Agency I EP 77In Episode 77 of the PPC Cave, Gene and Ryan dive into what precautions you should consider before working with a Google Ads agency.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:50 Define Your Goals First10:25 Look for Transparency in Reporting18:40 Test Their Process, Not Just Their Pitch25:50 Check Their Fit With Your Business29:54 Start With a Short Commitment33:57 What is their...
2025-09-0844 minThe PPC CaveDon’t Obsess About Google Ads Attribution I EP 76In Episode 76 of the PPC Cave, Gene dives into the pitfalls that lie into fully relying on Google Ads attribution!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:22 Intro01:54 The 3 Big Pitfalls in 202504:00 Last-Click Bias Still Persists10:33 Performance Max = Black Box12:13 Don’t Obsess Over Attribution15:37 Key Takeaways16:44 Closing ThoughtsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, sh...
2025-09-0118 minThe PPC CaveGoogle Ads for Business Owners: Where to Start? I EP 75In Episode 75 of the PPC Cave, Gene dives into the essentials of where to start with Google Ads as a business owner!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:18 Intro02:41 The Beginner Crossroads (DIY, Freelancer, or Agency?)07:56 YouTube/Podcast 08:30 Consultant vs. Manager09:56 Beyond AdsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...
2025-08-2513 minThe PPC CaveLearning Opteo’s Optimization Secrets for Google Ads w/ Shaquira Jeyasingh I EP 74In Episode 74 of the PPC Cave Gene & Ryan welcome special guest Shaquira Jeyasingh and talk about Wasted Spend, on top of Opteo's optimization secrets with Google Ads!Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:17 Intro08:18 What is Opteo?13:09 The Wasted Spend Problem21:52 Core Features & How They Work32:43 Technical Deep Dive59:43 The Future of Opteo01:08:17 Wrap UpGene & Ryan, 2 Fiverr...
2025-08-181h 11The PPC CaveUsing Google Ads as Your Only Marketing (Smart or Not?) I EP 73In Episode 73 of the PPC Cave Gene & Ryan dive into whether or not Google Ads is okay to use as your only marketing strategy.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:59 We are ppc Managers, Not CMOs12:00 All-In Mindset Pressure 17:52 Omni Channel27:30 Opteo!30:38 Demand Capture vs Positioning Your Brand to Create DemandGene & Ryan, 2 Fiverr Pros that co-host The PPC...
2025-08-1141 minThe PPC CaveShould I Bid On Brand Keywords? I EP 72In Episode 72 of the PPC Cave, Gene Villanoz addresses the strategic considerations of bidding on brand keywords.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:42 Why Not?06:45 Why Should I?09:52 Snoopy Dog Food Example18:25 What I Would Do19:28 Client Example28:53 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2025-08-0330 minThe PPC CaveHow To Create Negative Keywords On P-Max I EP 71In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Opteo free 28 day trial!Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro05:50 Why Need Negative Keywords P-Max10:10 P-Max Negative Keywords 12:22 P-Max Negative Keywords Opteo VersionGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation...
2025-07-2827 minThe PPC CaveCreating Negative Keyword Lists In Chat GPT | Episode 70In this episode, we explore the power of ChatGPT in streamlining the creation of negative keyword lists for your PPC campaigns. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:33 My Chat GPT Prompt03:08 Why This Prompt Works Best06:40 Make It Work Around YOUR Niche08:04 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor...
2025-07-2110 minThe PPC CaveSigns You’re Out of Touch With Google Ads | EP 69In this episode of the PPC Cave, Gene Villanoz dives into the evolving landscape of Google Ads in 2025. Discover the signs that you might be out of touch with the latest trends and strategies, and learn how to stay ahead in the ever-changing world of digital advertising.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:38 You're obsessed with exact match06:04 You mistrust automation instead of feeding it09:16 You think your job is...
2025-07-1419 minThe PPC CaveHow I Use Chat GPT To Create Google Ad Copy | EP 68In this episode of The PPC Cave, Gene Villanoz introduces a new series focused on Google Ads tools, specifically highlighting the use of ChatGPT for creating ad copy.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro00:40 Google Ads Tool Series02:37 Step 1: Get The Paid Version 03:40 Step 2: Create a new project 06:27 Step 3: Use Deep Research 11:58 Wrap Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead...
2025-07-0713 minThe PPC Cave3 On-Site Fixes to Boost Google Ads Conversions | EP 67In this episode, Gene Villanoz and Ryan Fenton discuss various strategies to boost Google Ads conversions, focusing on onsite fixes, email marketing, and optimizing user experience. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro06:48 Tip 1 (Speed Up Your Site)10:19 Tip 2 (Improve Product Page Trust Signals)15:16 Tip 3 (Email Marketing)20:04 Tip 4 (Streamline Checkout/Submit Form UX)25:24 Bonus (Cross Sell & Up Sell)33:14 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave...
2025-06-3035 minThe PPC CaveGoogle Ads Reddit Q&A for Beginners | EP 66In this episode, Gene dives into popular Reddit questions related to PPC management, discussing strategies for high-budget e-commerce campaigns, the role of Google Ads representatives, and advice for aspiring paid search specialists.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:16 Question 111:28 Question 214:20 Question 320:05 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google...
2025-06-2421 minThe PPC Cave3 Common Google Ads Mistakes in 2025 | EP 65In this episode, Ryan Fenton discusses three common mistakes found in 90% of Google Ads accounts he audits. He emphasizes the importance of using negative keywords, ensuring proper conversion tracking, and managing broad match keywords effectively.Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro02:40 Not Using Negative Keywords05:20 No Conversion Tracking08:42 Broad Match Keywords Without Control14:50 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC...
2025-06-1616 minThe PPC CaveThe Most Common Google Ads Myth... | EP 64In this episode, Gene Villanoz debunks the myth that Google Ads can be set up and left alone. He emphasizes the importance of continuous analysis and optimization in PPC management, discussing various factors that can affect campaign performance, including market dynamics, consumer behavior, and the implications of automated bidding strategies. Use our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:00 Intro01:01 Myth: Set It & Forget It02:15 Why People Believe It05:14 Why It’s Dangerous11:02 My...
2025-06-0914 minThe PPC CaveAnswering Reddit Google Ads & P-Max Questions | EP 63In this episode, Gene Villanoz discusses Performance Max (P Max) campaigns and answers Reddit questions related to their effectiveness, particularly in lead generation and shopping campaigns. Timestamps00:00 Intro00:47 "My experience with P-Max"04:44 "P-Max Feed Only or Standard Shopping?"10:23 WrapGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC...
2025-06-0312 minThe PPC CaveGoogle News: AI Max + P-Max Channel Reporting I EP 60In this episode of the PPC Cave, Ryan Fenton and Gene Villanoz discuss the recent updates from Google, particularly focusing on AI Max and Performance Max.Timestamps00:00 Intro02:07 Defining AI Max05:10 Skepticism of AI Max11:15 AI and PPC23:03 Ask A Freelancer 23:27 Difficulties for working B to B27:38 P-Max channel reporting38:44 Outro Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave...
2025-05-1240 minThe PPC CaveWhat We Know About Search Max | EP 55In this episode, Gene and Ryan go in depth about a newly expected Google Ads feature, search max.Timestamps:00:00 Intro01:53 What is one piece of advice as a PPC Manager08:31 What Is Search Max?42:10 Advice for Small Business Owners doing Google Ads ManagementGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
2025-04-0748 minThe PPC CaveThe New Way TROAS Works | Episode 53In this episode, Gene and Ryan go in depth about target return on ad spending (TROAS) and how it works currently.Timestamps:00:00 Intro03:45 What is TROAS10:57 Gene’s Thoughts14:15 When do we want to use TROAS?18:57 TROAS vs Max Conv. Value in PMax25:51 Does Gene use TROAS?28:26 Time as a Metric31:46 Time is Data33:56 Ryan's Horror Story36:14 Gene's Horror Story38:39 Ryan Should You Use TROAS?40:06 Gene Should You Use TROAS?41:23 Wrap UpGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.For any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/th...
2025-03-2445 min
The PPC Cave2025 Big Performance Max Updates I EP 47In this episode we continue our series "Google Ads For Beginners" and review the new Performance Max updates here in January 2025.
Have you seen any of the betas roll out in the accounts you manage?
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
reddit.com/r/thePPCCave/
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2025-02-0334 min
Locked On Buffs - Daily Podcast on Colorado Football and BasketballIs Deion Sanders Due for Transfer Portal Domination| FT Caroline Fenton of Yahoo SportsPrior to the 2024 college football season, Deion Sanders was selling a vision or a dream to players in the portal. Now? He's selling cold hard facts of what he can do for a player that Transfers to Colorado. Myself and Caroline Fenton of Yahoo Sports dive into just how different things could be for Deion Sanders and the Buffs. 11:03 Next, we dive into Travis Hunter's legacy and impact on college football. We break down just how much he has changed the game, and why he is a player that we would tell our future kids about. We also dive...
2024-12-1738 min
The FoldWhat does Sky's big win with Max mean?This week Sky announced it had secured the rights to run Max as a channel within Neon, bringing one of the strongest and deepest TV catalogues to its streaming service, and taking a potential competitor off the map (for now, at least). Glen Kyne joins Duncan Greive to discuss the implications of the deal, why it's great for Sky now, and what risks it contains for the future. They also discuss Amazon launching its ad tier into NZ, and how that impacts TVNZ and Three. There's also the shock resignation of NZ Rugby Commercial head Craig Fenton, and an...
2024-10-2839 min
The PPC CaveP-Max Asset Groups: Segmented Vs Catch All | EP 38In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2024-10-1425 min
The PPC CaveGoogle Ads News: ECPC Leaving in 2025 & More I EP 34In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC.
-P-Max Introduces Automatic Video Resizing 2:02
-Why P-Max Assets Are Important 5:33
-Confidential Matching 7:33
-Enhanced CPC Deprecated by March 2025 12:55
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr.com/gene_villanoz
Tune in and subscribe to The PPC Cave today!
2024-09-1618 minThe PPC CaveShould I Use Auto Create Text Assets & Final URL for P-Max? | EP 25Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
Google Defines Auto Create Text Asset & Final URL 1:46
Who Can Benefit? 4:58
Conversion-Optimized Webpages 7:20
Testing For Scale 8:33
When It Is Not Useful 9:34
Varying Product Categories 9:50
Inadequate Final URL Exclusions 13:06
Crippling P-Max Signals With Exclusions 16:30
Losing Control To Test & Segment 18:03
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube...
2024-07-1526 minThe PPC CaveLead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how.
Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
-Manual Bidding
-Max Clicks
-Target CPA
-Test of the Week
-Max Conversion Value
-Max Conversion
-Target ROAS
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com/@ThePPCCave
tiktok.com/@ThePPCCave
instagram.com/ThePPCCave
fiverr.com/ryanfenton
fiverr...
2024-06-241h 06The PPC CaveWhat Campaign Type Should I Run Series Recap? | EP 15Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.
Search Ep7 & Ep8
Standard Shopping Ep11
Youtube Campaign Ep13
P-Max Ep9 & Ep 10
Small Budget eCom Store Ep12
All Other Campaign Types Ep14
For any Google Ads related questions, email ThePPCCave@Gmail.com!
youtube.com...
2024-05-0643 minThe PPC CaveAll Other Campaign Types in Google Ads 2024 | EP 14Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
Google Ads Apps & Games
Distinguish Campaign Subtype
Android Vs iPhone Apps
Focus
Display's Nature
Why Display is Cheaper
Remarketing
Understand Your Product & Service
Demand Gen
P-Max Is Better
Why a Smart Campaign Is Not Smart
2024-04-3039 minThe PPC CaveGoogle Ads YouTube Campaign 2024 Best Practices | EP 13Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today We Discuss Google Ads YouTube Campaign 2024 Best Practices
P-Max YT
Make It Concise Like A Vine
Works Well With Local
Multiple Touchpoints With Video
Awareness Campaign
For any Google Ads related questions, email ThePPCCave@Gmail.com!
...
2024-04-2235 minThe PPC CaveWhich Campaigns Should I Run For A Small Budget eCommerce Store? I EP 12Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Gene discusses which 3 campaigns to run for a small budget eCommerce store.
Brand Search
Brand Search Locations
Low Budget P-Max Campaign
Provide Perceived Deals
Shipping Content API Mistakes
Competitive Visibility
Sculpting Towards Relevancy
For any Google Ads related questions, email ThePPCCave@Gmail.com!
2024-04-1550 minThe PPC CavePerformance Max Campaign Creation: Full Setup Walkthrough I EP 10Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Continuing with our series, which Google Ads campaigns should I run.
Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel.
Bidding Strategy
Customer Acquisition
Performance Max Google Definition
When & How To Use P-Max?
Brand Exclusion
Brand Keyword Vs Longtail Generic Keyword
AI Google Asset Generation...
2024-04-0146 minThe PPC CaveGoogle Ads P-Max Campaign Best Practices 2024 I EP 9Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.
New Podcast Episode & YouTube Drop Mondays 12AM Mountain
Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run?
Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024
Thoughts On P-Max
Why Run P-Max?
P-Max Is On All Platforms
Smart Shopping On P-Max
Max Conversions Vs Max Conversion Value
Product Listing Optimization
Revisit Your Search Campaign
P-Max Videos
P-Max...
2024-03-251h 12ON THE LAM WITH MARC FENTONBLACK KEYS, BRITTANY HOWARD, METRONOMY, MARY TIMONY, ERIC CARMEN/KARL WALLINGER TRIBUTESTHE LAST WORDS OF SAM COOKE – Barry Adamson
COLOMBIA RECORD – Halloweens
I DON’T – Brittany Howard
I RUN – The Shop Window
BEAN FIELDS – Shannon and the Clams
DOMINOES – Mary Timony
THIS IS NOWHERE – The Black Keys
HI-RISE DECADE – Bolts of Melody
HOLD-UP – Ethan Tasch, Claude
NICE TOWN – Metronomy, Pan Amsterdam
HAPPINESS IS A BIRD – The Hanging Stars
UNREAL – Cardinals
ANNA MADONNA – Max Mansjaar
TIME MACHINE 2 – Daisy the Great, illuminati hotties
THE LARGEST MUSCLE – Cheekface...
2024-03-211h 17
Vroom - Your Motorsport FixEpisode 63 - Max Toth, Fenton SeabrightEpisode 63 of the VROOM Podcast hosted by Michael Hill. With special guests Max Toth - Moto2 European Championship racer, and Fenton Seabright - WorldSSP300 racer... plus a look back at the latest motorsport action.
• Michael Hill Promotions
• Vroom Media
• The Rain Dogs
2023-12-1855 min
SLEEP MEDITATION with Lauren Ostrowski FentonToo easy guided sleep meditation a simple basic relax to the max Welcome to my channel dedicated to GUIDED SLEEP MEDITATIONS and inspirational content designed to help you fall asleep faster, sleep more deeply, reduce stress, manage anxiety, achieve your dreams, and take back control over your life. Using cognitive behavioural therapy, a CBT therapeutic framework, my guided sleep meditations are suited to adults, parents, children, students, and babies looking for help and guidance to achieve a night of deep sound sleep, peace, direction, and relaxation. My name is Lauren, and I am a qualified, certified Counsellor (M.A) providing online counselling and life coaching. Subscribe to my...
2023-05-141h 00
Rotary Wing Show – Helicopter News, Safety, Training & Pilot StoriesWhat Do Army Loadmasters Do and an Amazing Story of Flood Rescue in the Town of Eugowra Nov 2022 with Kylle FentonKylle Fenton is an Air Crew Officer (ACO) involved in air rescue and ambulance operations supporting NSW, Australia communities. He is more accustomed to being the one to bring the resources, rescue and safety to others in “the worst day of their life”. In this episode Kylle tells a gripping story of when he and … Continue reading "RWS 112 – What Do Army Loadmasters Do and an Amazing Story of Flood Rescue in the Town of Eugowra Nov 2022 with Kylle Fenton"The post RWS 112 – What Do Army Loadmasters Do and an Amazing Story of Flood Rescue in the Town of...
2022-11-261h 32
NC F&B PodcastOscar Gnapi is Keeping the Wood Fired Oven RunningFenton in Cary is the new "IT" spot and inside of it is Coletta helmed by Parisian born Chef Oscar Gnapi. Inside the episode contains: The great debate of Gorogonzola vs Goat Cheese How you can constantly keep a pizza oven above 400 degrees. Why doing pull ups in the French Army will allow you to eat. What to do this month? Music & Drinks: Oktoberfest at Capital Club 16 Oct 14! Comedy: Bop or Flop Podcast Headlining Goodnights Pop-up Support our Sponsors: Drink Joe Van Gogh Coffee! Learn a...
2022-10-1350 minNC F&B PodcastOn Top Of The World To Tarboro - Part 2Exploring current culinary topics with Stephen Ribustello: Eco-Green Kitchens Fenton, Cary Inflation Mexican Pizza Support our Sponsors: Adopt a Lemur Package at the JB Duke Hotel! Drink Joe Van Gogh Coffee! Learn about Bordeaux wine with Matt at Triangle Wine Company The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact: max@ncfbpodcast.com or matt@ncfbpodcast.com
2022-09-0821 min
Primitive Republic PodcastEP# 40 Max FentonIn this episode Primitive Republic Podcast host Aaron Schmaus talks to Max Fenton. Max is a founder of True Blue Broadheads and has developed a design that is lights out for anything it hits! From Australian water buffalo to North American Elk, this broached takes the cake when it comes to shear devastation. Besides talking about True Blue, Aaron and Max cover a wide array of topics which will be sure to peak your curiosity and cause a few laughs. To save 15% on True Blue Broadheads use the Promo Code AUSSIE www.truebluebroadheads...
2022-08-081h 31
#BEAGOODSPORT "Unplugged"1. Meet Hannah Wilks & Sam WardWe are back! Season 2 welcomes Sam Ward (Umbel Restaurants) and Hannah Wilkes (Sky Sports) to the show. From Macau to Northampton, we've got one hell of an episode for you, that you won't want to miss..
2022-05-151h 23
C21PodcastMax Dankevich, Taras Stadnikov, Fredrik af Malmborg, Johannes Larcher, Fenton Bailey and Scott GreenbergThis bumper episode from MipTV 2022 features: Ukrainian producers Max Dankevich and Taras Stadnikov; Eccho Rights's Fredrik af Malmborg; HBO Max International's Johannes Larcher; World of Wonder's Fenton Bailey; Blockchain Creative Labs and Bento Box Entertainment's Scott Greenberg; and the C21 team in Cannes.
2022-04-081h 30
#BEAGOODSPORT "Unplugged"6 - Meet Helen Moon & Rak KalidasOur final episode of Series 1 sees us meet Helen Moon, Chief Executive @ EventWell and Rak Kalidas, Commercial Director @ Levy UK.
2022-03-251h 04
Matt Holman Talks Mental Health113. Anxiety and Helping Others with Max FentonIn this episode I had a the chance to chat with the amazing human Max about his journey with mental health.
7 years ago Max started to experience Anxiety challenges. He got help and support and is now helping others by talking openly about his experience.
In the Winter of 2020 Max Founded #BEAGOODSPORT - All about connecting the Sports & Events Industry. https://www.linkedin.com/company/beagoodsport/
2021-12-0233 min
#BEAGOODSPORT "Unplugged"5 - Meet Rosie Tapner & Magdalena SadloWe welcome Model and Presenter, Rosie Tapner & Hospitality Sales Guru, Magdalena Sadlo to the #BEAGOODSPORT Podcast! From riding a racehorse to keeping the faith through a global pandemic we hear honest, open and powerful insights from those at the heart of our industry.
2021-11-2852 min
#BEAGOODSPORT "Unplugged"4 - Meet Sue Anstiss MBEIn episode 4 it's all about girl power as we explore the unstoppable rise of women's sport, with author of the book with exactly that title, Sue Anstiss MBE.
Yes mum. A real life MBE.
Jess and Tara talk to Sue about what being in the sports and events industry means as a woman in 2021, and reflect on the perceptions of the past and those that still remain today.
An empowering listen, teaching you to be braver and more confident, knowing you have the support of the #BEAGOODSPORT community by your side.
2021-10-0547 min
#BEAGOODSPORT "Unplugged"3 - Meet Tony Davison & Rich IsomThis time round myself, Max Fenton & Jess Southworth chew the fat with industry legends Tony Davison & Richard Isom.
From dressing up as a cat and being punched by Joe Calzaghe to ringing the bell to call the Jockeys for the start of the Derby, we cover all aspects of their careers and of course share some laughs along the way.
Join us if you like!
2021-09-171h 03
#BEAGOODSPORT "Unplugged"2 - Meet Hayley Wood & Ali SpiersWelcome one and all to #B.A.G.S "Unplugged" Episode 2, bought to you in partnership with UFit drinks!
We are proud to welcome our first guests to the #BEAGOODSPORT "Unplugged" podcast.
Hayley Wood and Ali Spiers join #BEAGOODSPORT ambassadors Tara Fenner and Marc Lee in this powerful episode.
From Dog Friendly Coffee Shops, Headliners at the O2, Patrick Bamford and real, honest insights on life in the constantly evolving events world we tackle all sorts in our time together.
Whether you are well established in events, love to hear about events or perhaps thinking of making your first move...
2021-08-181h 08
#BEAGOODSPORT "Unplugged"1 - Meet Marc, Tara, Jess & MaxSo it's finally time to release the first episode of our brand new podcast series.
Featuring guests from across the sports and events industry we start with the team behind #BEAGOODSPORT.
In this episode we discuss all things events, mental health, the C word and much more ft.
Jessica Southworth from Hotel Football
Marc Lee from the Principality Stadium
Tara Fenner from Twickenham Stadium
Max Fenton Founder of #BEAGOODSPORT.
We hope you enjoy and as always appreciate all of your support!
2021-07-0949 min
2021-07-0800 min
Kadlec geht EheimNeidisch auf Daniel Fenton?! #Vol.39In dieser Episode sprechen unsere Protagonisten nicht nur über coole Fähigkeiten und alte Zeiten, sondern auch über ihren Sommer und wie lange die Titanic war!
2021-06-1350 min
Class Horror Cast (Horror Movie Podcast)Talking Horror With SAW IV Writer Thomas Fenton (Part 2)Thomas Fenton is a screenwriter who's credits include I Spit On Your Grave 2, Saw IV, Chain Letter, Slay Per View, Max Payne and many more. While working relentlessly on undisclosed projects, Thomas found the time to write 'The Screamwriters Handbook - How To Write A Terrifying Screenplay In 10 Bloody Steps. Tom's 10 step approach shares a proven process for developing story ideas, characters and dialogue. You will learn the rule of 3 and how to build your own arsenal of horror to craft a terrifying screenplay. Throughout the book Tom shares his wisdom in a no bullshit way and gets...
2020-12-171h 13Class Horror Cast (Horror Movie Podcast)Talking Horror With SAW IV Writer Thomas Fenton (Part 1)Thomas Fenton is a screenwriter who's credits include I Spit On Your Grave 2, Saw IV, Chain Letter, Slay Per View, Max Payne and many more. While working relentlessly on undisclosed projects, Thomas found the time to write 'The Screamwriters Handbook - How To Write A Terrifying Screenplay In 10 Bloody Steps. Tom's 10 step approach shares a proven process for developing story ideas, characters and dialogue. You will learn the rule of 3 and how to build your own arsenal of horror to craft a terrifying screenplay. Throughout the book Tom shares his wisdom in a no bullshit way and gets...
2020-12-091h 28
FanonballPanic! at the Disco (with Nicole Fenton)Is it still us that makes you sweat? Are we who you think about in bed? Probably not, but a podcast can dream, right? Anyway, we're BACK and we're wrapping up our series on bandom with an episode about Panic! at the Disco, joined by Nicole Fenton. We talk about celebrities breaking the fandom fourth wall, shipping theories and... dairy products.Sources and relevant links for this episode:P!atD, Ryden, Brencer, Dallon Weekes, Divorce!fic on fanlorePanic primer on LJPanic origin story on tumblrAnother Panic primer on LJPanic primer on dreamwidthSlashatthediscoLots of Ryden masterpostsBrencer manifestoCatfishing...
2020-11-181h 21
The Hunt Sessions#13 - Bowhunting Australia with Max FentonToday, I sit down with Max Fenton of Australia. Although we're a world apart, Max was able to link up with me and talk about the ins and outs of the bowhunting culture in Australia.
In this episode:
• Max's bowhunting tradition
• Max talks about his broadhead company, True Blue Broadheads and The Crossbreed
• The bowhunting culture in Australia
• species
• seasons
• broadheads
2019-09-1147 min
LA ESPÍA ROJAMAX IN JAILBanda sonora original de la película LA ESPÍA ROJA
Tema: MAX IN JAIL
Compositor: GEORGE FENTON
2019-05-1602 min
SLEEP MEDITATION with Lauren Ostrowski FentonMy MAD MAX & THE MANIA & MEANING OF LIFESERIES TWO Episode 1 MAD MAX & THE MANIA & MEANING OF LIFE POUR YOURSELF A WARM CUPPA...and lets sit down and chat as friends about wellbeing, life, sleep, health, loss, and happiness. Lets walk this road called life hand in hand IF YOU ENJOY THIS PODCAST....Help keep us on air and Please support me here at Patreon https://www.patreon.com/laurenostrowskifenton Join my mailing list for FREE MEDITATIONS and gifts - http://eepurl.com/ch4lsn Please Buy my High-quality wav meditations( please) here https://sellfy.com/LaurenOstrowskiFenton
2018-07-1046 min
Free Audiobook: Read Without Reading | Mysteries & Thrillers, SuspenseNow You See by Max Manning | AudiobookListen to full audiobooks for free on :https://hotaudiobook.com/freeTitle: Now You SeeAuthor: Max ManningNarrator: Nick UnderwoodFormat: UnabridgedLength: 8 hrs and 41 minsLanguage: EnglishRelease date: 11-01-17Publisher: WildfireGenres: Mysteries & Thrillers, SuspenseSummary:Will you look her in the eyes, just before she dies? A terrifying crime thriller that will set your pulse pounding. Perfect for fans of M. J. Arlidge, Robert Bryndza, and Angela Marsons.A psychopath calling himself I, Killer has posted two photos of his...
2017-11-018h 41
SLEEP MEDITATION with Lauren Ostrowski FentonEpisode 176 Being well with LaurenEpisode 176 Being well with Lauren The worst mothers day ever Hi gentle souls- today I talk about my worst mother day ever...( naughty max picking off the icing of my cakes)and our right to feel the feelings we have while honoring others and feeling empathy for their story along the way x Lauren Please- Join my mailing list for FREE MEDITATIONS and gifts - http://eepurl.com/ch4lsn Please Buy my High-quality wav meditations( please) here https://sellfy.com/LaurenOstrowskiFenton My name is...
2017-05-1638 min
Earth AncientsBruce R. Fenton: The Forgotten Exodus, A New Theory on Human EvolutionWhat happens when paleoanthropologists discover that their only candidate for a human ancestor in Africa is shown to be invalid by both genetic investigations and comparative fossil studies?We might imagine that the collapse of a scientific paradigm would bring with it lots of noise, but judging by the lack of any media furor I think it is safe to say, ‘not much happens’ because this is exactly the situation. Analysis of both nuclear and mitochondrial DNA from hominin fossils uncovered at the Sima de los Huesos site in Spain, headed by Matthias Meyer of the Max Planck Inst...
2017-05-061h 51