Shows
Built On PurposeCoffee with Max: The End of Job Boards, Smarter Hiring & The Who Not How MindsetIs your hiring process stuck in the past? ⏳ Max Hansen dives into the death of job boards like CareerBuilder and Monster, and what this means for the future of executive hiring. Learn how to shift from outdated, high-volume strategies to high-trust, strategic approaches that attract top talent and ensure a better fit for your organization. Plus, discover the dangers of over-relying on assessments and AI in hiring, and how to use these tools effectively.
Watch this episode to revolutionize your talent acquisition strategy! Learn how to hire with clarity using Role Visioning — a proven framework that...2025-07-2243 min
Built On PurposeBeyond the Supercars: Culture, Community & the Gumball 3000 Legacy with Maximillion CooperUnleash Your Inner Gumball: The Visionary Behind Gumball 3000!
Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand.
Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar...2025-07-1552 min
Built On PurposeClarity Beats Persuasion: Crafting Messaging That Truly Connects with Kevin RogersIn this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com.
Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right people.
You’ll also hear Kevin’s take on how AI can sharpen your message—but why human imperfection is what really connects.
💡 If you’re a...2025-07-0858 min
Built On PurposeWhy Smart People Stay Stuck (And What to Do About It) with Michael Bernoff🚀 What if the success you're chasing is being blocked by the version of you that feels safest?
In this episode of the Built On Purpose Podcast, Max Hansen sits down with Michael Bernoff, founder of the Human Communications Institute and author of Average Sucks. Michael shares how identity traps even high-functioning people, why willpower is overrated, and how your language patterns determine your outcomes.
💡 What You’ll Learn:
✅ Why your current average is quietly running your life
✅ How small language changes can lead to massive behavior shifts
✅ Why mindset isn’t an add-on, it’s...2025-07-011h 13
Built On PurposeThe Secret to Speaking Success Isn’t Performance with Joel Weldon🚀 What if the fear you’ve been avoiding is the doorway to the clarity your team needs most?
In this episode of the Built On Purpose Podcast, Max Hansen sits down with Joel Weldon, Hall of Fame speaker and creator of the Ultimate Speaking System. Joel has coached over 10,000 speakers and delivered more than 3,000 talks. He explains why great speakers aren’t born, they’re built and why performance doesn’t matter nearly as much as results.
💡 What You’ll Learn:
✅ Why great speaking isn’t about charisma — it’s about results
✅ The single mindset...2025-06-2446 min
Built On PurposeCoffee with Max: How AI is Reshaping the Future of Hiring🚀 AI isn’t just a buzzword. It’s changing how companies hire.
In this episode of the Built On Purpose Podcast, Max Hansen shares how artificial intelligence is transforming the hiring game and why getting your fundamentals right still matters most. From resume screening to candidate scoring, AI has already changed the playing field. But without the right framework, it’s easy to fall behind or misuse the tools entirely.
Max outlines what leaders need to know about AI in hiring, how to stay competitive in a shifting talent landscape, and what a modern, high-performing process r...2025-06-1718 min
Built On PurposeHow to Build a Business That Doesn’t Depend on You with Chris Ronzio🚀 How to build a business that doesn’t depend on you.
In this episode of the Built On Purpose Podcast, Max Hansen talks with Chris Ronzio, founder and CEO of Trainual, the world’s leading playbook platform for growing businesses.
Chris breaks down how he scaled from a one-man consulting gig into a global SaaS company, what founders get wrong about SOPs, and why delegation is the secret to freedom.
💡 What You’ll Learn:
✅ Why most founders document SOPs for the wrong reasons
✅ How to delegate ongoing responsibilities, not just tasks
✅ The step-b...2025-06-101h 01
Built On PurposeLeading with Values and Building Cultures That Perform with Ann Rhoades🚀 From JetBlue to Southwest, culture architect Ann Rhoades has helped shape some of the most admired brands in the world.
In this episode of the Built On Purpose Podcast, Ann shares how to define values, link them to behaviors, and make culture a measurable performance driver.
💡 What You’ll Learn:
✅ Why defining values is only step one
✅ How behaviors connect values to action
✅ Why culture is not soft — it's measurable
✅ How to make values a daily leadership habit
🔥 Memorable Quotes:
✨ “Your values should be a promise to every employee, every customer...2025-06-031h 03
Built On PurposeCoffee with Max: Purpose, Hiring, and Culture🚀 What happens when a leader loses their purpose?
In this solo episode of the Built On Purpose Podcast, Max Hansen shares how he lost his own sense of purpose, how that led to founding Y Scouts, and why meaningful work and values-driven leadership are more critical now than ever before.
💡 What You’ll Learn:
✅ Why the promise of tech and social media has failed to connect us
✅ How to structure job roles and hiring around purpose
✅ Simple ways to prevent offer rejections and counteroffers
✅ Why leadership starts with clear values and accountability2025-05-2747 min
Built On PurposeBuilding Elite Organizations from the Inside Out with Michael Erath🚀 From collapse to clarity.
In this episode of the Built On Purpose Podcast, Michael Erath shares how losing everything during the Great Recession led him to redefine what it means to lead and build elite organizations from the inside out.
💡 What You’ll Learn:
✅ Why emotional intelligence is critical in leadership
✅ The five obsessions that drive elite organizations
✅ Why your people strategy is your growth strategy
✅ How to lead through systems without losing your soul
🔥 Memorable Quotes:
✨ “Success is a lousy teacher. It seduces intelligent people into thinking they can’t fail.” – Mic...2025-05-201h 12
Built On PurposeThe Power of Energy and Self-Healing with Dr. Kevin Preston🚀 What if your pain isn’t the problem, but the signal?
In this episode of the Built On Purpose Podcast, Dr. Kevin Preston shares how true healing requires presence, energy alignment, and deep inner listening.
💡 What You’ll Learn:
✅ Why most modern health systems overlook the root cause of illness
✅ The power of Chinese medicine and energy clearing to restore balance
✅ What hooks and cords are and how they drain our energy
✅ Why healing often starts with slowing down and listening within
🔥 Memorable Quotes:
✨ “I don’t heal people. They heal themselve...2025-05-131h 28
Built On PurposeLeading Through Trauma and Emotional Health with Andy Maurer🚀 From trauma to transformational leadership.
In this episode of the Built On Purpose Podcast, Andy Maurer shares how emotional health shapes leadership success, how unresolved trauma impacts executive performance, and how leaders can step into wholeness.
💡 What You’ll Learn:
✅ Why trauma is often the hidden driver behind leadership struggles
✅ How emotional health impacts decision-making, relationships, and results
✅ The tools leaders can use to process stress and avoid burnout
✅ How Pursue Whole equips executives to lead from a place of strength and wholeness
🔥 Memorable Quotes:
✨ “You cannot lead others if you are not f...2025-05-061h 07Built On PurposeThe Power of Letting Go and Reinvention with Cal Callahan🚀 From trading floors to emotional freedom.
In this episode of the Built On Purpose Podcast, Cal Callahan shares how deep inner work and courage to reinvent led to a life filled with authenticity, purpose, and clarity.
💡 What You’ll Learn:
✅ Why traditional success often masks deeper desires
✅ How to heal emotional wounds through inner work
✅ Why simplifying your life can lead to more abundance
✅ How betting on yourself creates true freedom
🔥 Memorable Quotes:
✨ “When you finally connect to your heart, you get to truly give that to everyone around you.” – Cal Call...2025-04-291h 09Built On PurposeFrom Law Enforcement to Live TV with Sean Larkin🚀 From gang unit to national television.
In this episode of the Built On Purpose Podcast, Sean “Sticks” Larkin shares his 25-year law enforcement journey and how a twist of fate led him to co-host On Patrol: Live.
💡 What You’ll Learn:
✅ What most people misunderstand about police work
✅ How Sean transitioned from chasing suspects to hosting crime shows
✅ The importance of emotional balance for first responders
✅ Why purpose matters more than rank or spotlight
🔥 Memorable Quotes:
✨ “Being a police officer is not my identity. It’s a job.” – Sean Larkin
✨ “We thought we...2025-04-221h 07Built On PurposeBuilding Apex and a Motorsport Community with Jason Plotke🚀 From canceled leases to a world-class racetrack.
In this episode of the Built On Purpose Podcast, Jason Plotke shares how he turned a canceled track lease and a few phone calls into one of the top motorsport destinations in the country.
💡 What You’ll Learn:
✅ What it takes to build a business around your passion
✅ How Apex became one of the most member-centric racetracks in the country
✅ Why Radical racing cars created radical growth
✅ The importance of building a brand through experience and community
🔥 Memorable Quotes:
✨ “We thought we were just building a...2025-04-151h 03Built On PurposeFrom Stunts to Sobriety with Mathew Pritchard🚀 From chaos to clarity.
In this episode of the Built On Purpose Podcast, Mathew Pritchard shares his journey from fame and addiction to fitness and purpose. The former Dirty Sanchez star now inspires through plant-based living, cold water swims, and ultra-endurance events.
💡 What You’ll Learn:
✅ What it’s like to walk away from fame and start over
✅ How extreme endurance transformed his mind and body
✅ Why sobriety gave him more than the party ever could
✅ Tips for eating clean, staying focused, and living on purpose
🔥 Memorable Quotes:
✨ "You don't need to nail...2025-04-0852 minBuilt On PurposeBuilding an Anti-Fragile Life with Eric Partaker🚀 Most people don’t need more time. They need more clarity.
In this episode of the Built On Purpose Podcast, Eric Partaker shares how to build an anti-fragile life, the power of identity, and a simple habit that can change everything.
💡 What You’ll Learn:
✅ Why identity is the foundation of performance
✅ How to use the 3 Alarms to align your day with your goals
✅ The difference between resilience and anti-fragility
✅ How to think, plan, and live like a high-performer
🔥 Memorable Quotes:
✨ “You can’t outperform your identity” – Eric Partaker
✨ “Resilience help...2025-04-011h 02Built On PurposeUnlocking Your True Self with Jerrid Sebesta🚀 From forecasting the weather to forecasting purpose.
In this episode of the Built On Purpose Podcast, we explore Jerrid Sebesta’s journey from local meteorologist to speaker, coach, and author of Life Undeferred. He shares how aligning mind, body, and spirit changed his life and how it can change yours, too.
💡 What You’ll Learn:
✅ How to rewrite your story by changing how you think
✅ Why your healing is actually a revealing
✅ The importance of aligning with your true self
✅ Why grit alone will burn you out and what works instead
🔥 Memorable...2025-03-2555 minBuilt On PurposeThe Blueprint for Innovation & Growth with Jared Smith🚀 How do you turn branding into an immersive experience?
In this episode of the Built On Purpose Podcast, we explore how Blue Media revolutionized event branding and large-scale activations, executing everything from the Super Bowl to the World Cup. Jared Smith shares his lessons in business growth, leadership, and what it means to innovate at scale.
💡 What You’ll Learn:
✅ How Blue Media grew from a small print shop to a global branding powerhouse
✅ The leadership lessons from handling Super Bowl-level activations
✅ How innovation and technology transformed event marketing
✅ Why focusing on fewer, high-v...2025-03-181h 05Built On PurposeHow AI is Reshaping Business with Chris Johnson🚀 AI is transforming business, are you ready?
In this episode of the Built On Purpose Podcast, host Max Hansen sits down with Chris Johnson, CEO of LaneTerralever and Managing Partner at TomorrowToday, to explore how AI is revolutionizing industries, leadership, and the future of work.
💡 What You’ll Learn:
✅ The biggest misconceptions business leaders have about AI
✅ How AI is enhancing productivity and decision-making across industries
✅ Why data quality is crucial for AI implementation
✅ The future of AI automation, AI-driven workflows, and leadership in the digital age
🔗 Resources & Mentions:
📱 Follow Chris...2025-03-1157 minBuilt On PurposeUnlocking Peak Performance After 50 with Scott Jagodzinski
Episode Overview
In this episode, Max sits down with Scott Jagodzinski, founder of Argent Alpha, a community dedicated to helping men over 50 optimize their health, mindset, and overall performance. Scott shares his journey into health and fitness, why he created Argent Alpha, and how men can take control of their future by implementing strong habits, fitness routines, and community-driven accountability.
Scott also dives into the importance of resistance training, hydration, longevity-focused fitness, and mindset shifts that allow men to stay strong, agile, and high-performing as they age.
What You’ll Learn in This Episode:
✅...2025-02-2559 minBuilt On PurposeThe Psychology of Leadership & Self-Acceptance with Dr. Laura GallaherEpisode Summary:
In this episode of Built on Purpose, Max Hansen sits down with Dr. Laura Gallaher to explore the psychology of leadership, self-acceptance, and organizational culture. Dr. Gallaher shares insights from her early career at NASA, where she was hired to help transform the agency’s culture after the Columbia Space Shuttle tragedy. Together, they discuss the importance of psychological safety, self-awareness, and accountability in leadership, and how leaders can foster environments that drive both high performance and employee well-being.
Key Topics Discussed:
1. Introduction to Dr. Laura Gallaher
Founder and CEO of Gallaher Edge (est. 2013)
PhD in Or...2025-02-181h 00Built On PurposeThe CrossFit Revolution: Greg Glassman on Fitness, Science & Fighting the Status QuoIn this episode of Built on Purpose, Max Hansen sits down with Greg Glassman, the founder of CrossFit, to discuss his revolutionary impact on fitness, business, and beyond.
Key Highlights:
✅ The Origins of CrossFit
Glassman’s journey started as a young gymnast seeking functional strength and endurance beyond traditional training.
His early work with police and firefighters exposed gaps in conventional fitness, leading him to develop CrossFit’s high-intensity, functional movement approach.
CrossFit’s rapid expansion, from a small garage gym to a global fitness movement with thousands of affiliates.
✅ Community & Competition in CrossFit
The unexpe...2025-02-111h 18Built On PurposeJason Kennedy on Hollywood, Sports, and Finding Purpose in MediaOn this episode of Built on Purpose, host Max Hansen sits down with renowned TV personality Jason Kennedy. From years of interviewing Hollywood’s biggest stars on E! News to hosting new sports shows like The Wager and Swing By, Jason shares his journey of reinvention. He opens up about the challenges of having his show canceled during COVID, the lessons he’s learned along the way, and how fatherhood has become his greatest and most fulfilling role yet. Tune in for an inspiring conversation on resilience, storytelling, and finding purpose in every season of life.
2025-02-041h 00Built On PurposeTeeing Up Success with Noah DipasqualeIn this episode of The Built on Purpose Podcast, host Max Hansen sits down with Noah Dipasquale, founder of Epic Golf, to explore how his company is transforming the golf industry. Described as the Napster of golf memberships, Epic Golf is redefining access to the game by offering a unique shared membership model that continues to grow at an impressive rate.
Noah shares insights into the evolving golf landscape, the entrepreneurial journey of building and scaling a business, and the challenges of navigating growth, especially through the pandemic. He also dives into the company’s vetting process, ge...2025-01-2856 minBuilt On PurposeThe Toughest Fight: Kelly Chase’s Journey On and Off the IceIn this episode of the Built on Purpose Podcast, Max Hansen sits down with former NHL enforcer Kelly Chase. Known for his grit and determination on the ice, Kelly shares how those same qualities helped him face his toughest opponent yet—leukemia. Hear Kelly’s inspiring story of resilience, family, and finding purpose in life’s biggest battles. Don’t miss this powerful conversation about leadership, legacy, and the fight for what matters most.
2025-01-141h 03
Second in Command: The Chief Behind the Chief with Cameron HeroldEp. 439 - Y Scouts CEO, Max HansenIn today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models. You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into a...2025-01-0922 min
10000 AdventuresEp 63 University of Minnesota Professor Dr. Gretchen HansenOn today's show (30:24) Matt is joined by Dr. Gretchen Hansen. Dr. Hansen is an associate professor of Fisheries Ecology in the Fisheries, Wildlife, and Conservation Biology department at the University of Minnesota.Dr. Hansen recently coauthored a published paper in the Science of the Total Environment looking at increased mercury concentrations in walleye and yellow perch in lakes invaded by zebra mussels.The study can be found here: https://doi.org/10.1016/j.scitotenv.2024.177515 This study was supported by the Minnesota Environment and Natural Resources Trust Fund as recommended by the Minnesota Aquatic In...2025-01-021h 04
Heather Hansen OneillFranchising with Max EmmaThis week’s theme: Franchising
Franchising offers a proven playbook that simplifies the path to success. It’s not just about learning what to do but understanding what not to do. While anyone can figure out how to run a business independently, the trial-and-error process can be costly in both time and money. Franchising helps eliminate this learning curve by providing a detailed roadmap, allowing franchisees to bypass common mistakes and focus on growth from the start.
With franchising, everything is laid out step-by-step, from operational procedures to the layout. This structure ensures cons...2024-12-3031 min
The Blueprint by Smoking Gun Creative AgencyLeading and Living Well with Max Hansen | The Blueprint by Smoking GunIn this week’s episode, we sat with Max Hansen (https://www.instagram.com/mhansen44) of YScouts (https://www.instagram.com/yscouts/) to talk about building winning teams, scaling businesses, and maintaining personal wellness along the way. Max shares insights from his leadership journey, tips on hiring smarter, and how he balances the hustle of business with staying fit. If you're interested in learning how to grow a company without losing sight of your own well-being, this one's for you!--Follow us:https://www.instagram.com/smokingguncreativeagency/https://www.facebook.co...2024-10-071h 25
The Process Fixer, with Derrick MainsFinding the Right Fit - Recruiting in the AI Age ft. Max HansenOn this episode of The Process Fixer Podcast, we're joined by Max Hansen from Y Scouts. They specialize in streamlining and fixing the recruiting process, using new understandings of psychology and the hiring process, to prevent candidates from 'gamifying' the recruitment experience. Derrick and Max's conversation ranges from employee retention, to the value of shoulder-to-shoulder interactions, bringing new perspectives to the way we view the employee-employer relationship. Don't miss this episode of The Process Fixer Podcast!
Show Notes:
0:00 - 3:35 - Introduction to Max Hansen and Y Scouts
3:35 - 10:18 - Knowing a Candidate
2024-06-2051 minBuilt On PurposeCharity Auctions Today Founder, Tom KellyOn this episode, Max Hansen interviews Tom Kelly, the founder of Charity Auctions Today and the Co-Founder of CompCorePro.
Tom Kelly is a dynamic entrepreneur and consultant known for his innovative approaches to reducing costs and enhancing efficiency for businesses and nonprofits. With a remarkable track record of launching three successful companies, Tom has made significant strides in both sectors.
--
For Businesses:
Tom is renowned for his expertise in managing workers' compensation. His unique process, which involves close oversight by doctors and adjusters, has helped companies lower their medical costs per claim...2024-06-1356 minBuilt On PurposeRelationship Toolbox LLC Founder & CEO, Dr. Patty Ann TublinOn this episode, Max Hansen interviews Dr. Patty Ann Tublin, the CEO and Founder of Relationship Toolbox LLC.
Dr. Patty Ann is a human behavior, motivation, and performance expert, specializing in the development of emotional intelligence and communication skills that promote optimal individual and group performance, impacting the bottom line.
On top of that, she has extensive academic credentials, including a Doctorate in Clinical Psychology, two Master’s Degrees, and a coaching certification. She is also a registered nurse (RN). Her expertise allows her to seamlessly navigate between the corporate and entr...2024-05-3150 min
The Real Estate Espresso PodcastTax Sheltering with Max HansenMax Hansen has been practicing law for more than 40 years and is a true expert in tax sheltering with section 1031 of the US tax code. On today's show we are talking about some of the common pitfalls of using the 1031 exchange. Coming up on May 21 at 8PM EDT, 6PM MDT, we are going to be hosting an educational webinar where Max will be available to answer your questions live on sheltering capital gains. The best way to understand the process is with your own specific questions.
To register for the webinar, click on the...2024-05-1216 minBuilt On PurposeOperio Group CEO, Alastair SandersonOn this episode, Max Hansen interviews Alastair Sanderson.
Alister Sanderson is the CEO of Operio Group, a transformative enterprise specializing in comprehensive solutions for the food, beverage, nutraceutical, and pharmaceutical manufacturing industries. Since its inception in 2022, merging the expertise of LFA Machines and Vivion Inc, Operio Group has rapidly evolved from a small-scale operation with under 30 employees and $10 million in revenue, to a robust organization with over 300 employees and surpassing $100 million in revenue.
Under Alastair's leadership, the group has developed an approach that leverages the extensive ingredient knowledge of Vivion and th...2024-05-0152 min
Land Investor1031 Exchanges: Max Hansen and Jonathan BargeIn this episode of Land Investor podcast, Matt and Ryan are accompanied by Max Hansen and Jonathan Barge from Accruit. Max and Jonathan cover the historical context of 1031 exchanges, practical examples of their use in today's market, and their implications for investors at various stages of their investment journey. The guests provide a fountain of knowledge, offering insights not just for seasoned investors but also for those new to the concept of 1031 exchanges, highlighting the benefits of how it can support investment strategies from coast to coast in the United States.2024-04-111h 25
Venture VibesInbox singularity | Max Brenssell (Co-Founder & CEO @ Spoke.ai)We've all been there -- a million notifications across Slack, Gmail, Jira... Tools meant to increase productivity overwhelm us. Max is on a journey to change that.
In this episode, Hansen and Seed chat with Max Brenssell (Co-Founder & CEO @ Spoke.ai) to learn about the idea, the founder, and how he thinks about the to-do list of life.
Topics:
AI / Artificial intelligence
Max's first job as an investment analyst
Plant club
Biggest learnings
Diversity at work
What is success
How AI might impact society and different classes
2024-02-1955 min
Unfinished BusinessMax Hansen’s Blueprint for Transforming Ideas into ImpactJoin David Sliman into an engaging conversation with Max Hansen, a visionary in the tech industry, on the latest episode of the Sales Proformance podcast.
Max shares his experiences of breaking new ground in technology, from the early stages of startup challenges to achieving remarkable growth.
This episode unveils:
Max's unique approach to innovation and problem-solving.
Key strategies for tech startups looking to scale.
Insights into future trends in technology and entrepreneurship.
Connect with:
David Sliman
https://www.linkedin.com/in/davidslimansalespro/
Max Hansen
https://ww...2024-02-1442 min
American Land Seller Podcast#19 - Navigating 1031 Exchanges with Max Hansen and Jonathan BargeIn this insightful episode of The American Land Seller, we are honored to host two distinguished guests from Accruit, Max Hansen and Jonathan Barge, who bring a wealth of expertise in 1031 Exchanges.🌟 About Max Hansen, JD, CES®, Managing Director:With over 40 years of experience in 1031 Exchanges, Max Hansen is the Managing Director at Accruit. A member of the Idaho, Montana, and Utah bars, Max is a seasoned legal advisor who conducts seminars and provides national guidance on Section 1031 exchanges. Born and raised on a cattle and sheep ranch in Southwestern Montana, Max's roots in a...2024-02-0254 min
The CWB Association Welding PodcastEpisode 150 with Jim Hansen and Max CeronThe CWB Association hosted this year's annual CanWeld Conference in Moncton, NB. Join us as we bring you special episodes recorded in person to keep our members on top of what’s new and exciting in the steel and welding industry. Ever wondered what it takes to revolutionize welding in shipbuilding? Buckle up as weembark on an insightful journey with Jim Hansen, a Project Engineer at EWI. From his captivating drive across borders to his anticipated work with Irving Shipbuilding, Jim shares his in-depth knowledge and experiences in a way that will keep you hooked fr...2023-11-2959 min