Shows
A Passionate Inquiry#49 Max Learmont | The 'Normal' Dude Behind a $1 Million/month Business...Max is one of the few guy mates I've made this year moving to Sydney. Testament to his general easy-going vibe and openness to new experiences and new people.It also was not made immediately obvious the exact level of success his online business 'Chill Chair' was generating.One late-night car ride he started to reveal the reality of journey. I was not just shocked, but incredibly excited to be getting such insight into a world that is so often muddied by out of touch internet grifters, spruiking a questionable online course...We, of...
2025-11-021h 47
The Seller's EdgeBrand Spotlight: Chill Chair with Max LearmontDiscover the inspiring journey of Max Learmont, founder of Chill Chair, in this captivating episode of The Seller's Edge Podcast. Learn how Max transformed a pandemic-inspired idea into a thriving e-commerce business, selling innovative massage office chairs. 🔑 Key Topics: Product development during COVID-19 Overcoming initial setbacks in e-commerce Scaling a high-ticket item business Effective Facebook advertising strategies Targeting stressed professionals in the US market Episode 27 of The Seller's Edge - Max and Jonathan talk about: [00:00] Creating the Chill Chair [04:15] Troubleshooting Design and Supply [05:55] The Implications of Product Size [06:59] Cost Vs. Logis...
2025-01-3137 min
Sweathead, A Strategy PodcastTalking To People In Power - Vince Usher, Max LearmontHow do you get people with power to talk?
Vince and Max host the podcast Son Of A Pitch from Sydney, Australia. Vince works as a strategist in advertising; Max used to.
They've interviewed many agency leaders and we found ourselves discussing the power of naivety and dealing with power dynamics in interviews.Â
We also discuss:
- Whether advertising is a compelling career
- Making podcasts
- Australian banter
You can find the Son of a Pitch podcast here: https://podcasts.apple.com/us/podcast/son-of-a-pitch-podcast/id1483296304
Vince is here: https://www.vinceusher.com/
Max is here: https://www.maxlearmont.c...
2020-10-2753 min
Son of a Pitch Podcast#17 - Ali Tilling, Chief Strategy Officer ANZ, VMLY+R - I can't believe it's 'nut' butter...We're back! And with one of Australia's best, no less. Ali Tilling, she's survived rabid dogs in Bolivia, studied Middle Ages Law at Oxford, and now runs VMLY+R's strategy department. In the pitch, we get nutty with nut butter!
2020-08-2300 min
Son of a Pitch Podcast#16 - David Bates, CEO Bokeh - Do the Dumb Thing, Light Phone 2In this episode, Vince and Max chat with California Native, and entrepreneur extraordinaire David Bates about how to start a company at 23, what it's like to travel the world on Googles dime, smuggling "equipment" into Cuba, and how to do a "Dumb Phone" campaign.
2020-05-2400 min
Son of a Pitch Podcast#15 - Dee Madigan, Executive Creative Director Campaign Edge - Male Contraceptive PillThe incredible Bianka Krook and Matilda Treloar take over the show to interview one of Australia's most popular creatives Dee Madigan. A regular on Gruen, and fulltime creative/ political strategist, Dee breaks down how to make it in adland, and if a male contraceptive pill was available how to get it in the gobs of Aussie males nationwide. #yeahthegirls
2020-05-1200 min
Son of a Pitch Podcast#14 - Ian Perrin, CEO SPEED - Nuts and Bolts Robot BrothelNew co-host Tilly Treloar sits down with Vince, and industry legend Ian Perrin, CEO of SPEED to talk about the world of SEX ROBOTS! We also shoot the sh*t about the world of Media Planning, how to get good at strategy, what you can learn from stinky feet in South Africa, and who the hell Matt Baker is...
2020-04-1600 min
Son of a Pitch Podcast#13 - Ryan Jordan - Strategy Director BC&F Dentsu - Would you eat a Weta Whopper?Vince & Max talk to Ryan Jordan, an award winning strategy director at Dentsu. In the episode we chat about: the road to becoming a strategist, early wins, shaping culture with ideas and how New Zealand keeps punching above its weight with epic creative work. In the pitch segment - Ryan attempts to market a new line of snacks… made from insects. How will he do it? Listen to find out!
2020-04-1400 min
Son of a Pitch Podcast#12 - Mark Pollard, Founder of Mighty Jungle - Drum up demand for DrambuieVince and Max locked down Mark Pollard of Mighty Jungle Fame to talk Hip Hop magazines, adopting us as his favourite sons, Aussie masculinity, winning Cannes Titaniums, and life’s work in strategy projects. In the pitch, Mark attempts to get young people drinking a Scottish legend. How will he do it? Listen to find out...
2020-04-1000 min
Son of a Pitch Podcast#11 - Julian Cole - Strategy Consultant - Bing and you will chimeVince and Max talk to strategy's favourite son, Julian Cole. An educator, a comms planner, a consultant, and a diplomat Julian schools us on how to ask for cash, sell in crazy creative ideas, and avoid existential disaster in your fourties. In the pitch segment we gave Julian the hardest task for the podcast so far, and that’s to get 40% of the world’s search engine users to switch from Google, to BING. How will he do it? Listen to find out.
2020-04-1000 minSon of a Pitch Podcast#10 - Nick Cummins, Creative Partner The Royals - Stop Skipping SkippyVince drills Nick about his nickname 'cowpoo' cummins, selling agencies to colombian fraudsters, benevolent advertising, and much more . In the pitch segment, Nick Cummins devises a way to get Australians eating more kangaroo. Brief Author: Vince Usher
2019-12-1400 min
Son of a Pitch Podcast#9 - Justin Graham, CEO M&C Saatchi - Ban Cars in the CBDVince & Max talk to Justin Graham, Chief Strategy Officer Of M&C Saatchi Australia about innovation, consulting, landing a job in New York, resilience and advertising that ain't just advertising. In the pitch segment, Justin tells us how we would go about transforming Australia's cities into car-free oasis'. Brief Author: Vince Usher
2019-12-1000 min
Son of a Pitch PodcastSpecial Announcement - BandT Fast30If you'd like to learn a little more about the industries loveliest idiots, Vince and Max head over to BandT's Fast 30 Podcast
2019-12-0300 min
Son of a Pitch Podcast#8 - Fran Clayton, Chief Strategy Officer DDB - Sell Sh*t CoffeeVince & Max talk to Frances Clayton, CSO McCann Sydney about how she left the land of the long white cloud for the big sexy lights of manhattan, what to do when you encounter survive a terrible agency experience and how to convince your bosses to send you across China in search of insights and exploratory gold. In the pitch segment, Frances tries to convince us that a sh*t robot from Tasmania can convince people to buy our sh*tty coffee. Enjoy. Brief Author: Vince Usher
2019-12-0100 min
Son of a Pitch Podcast#7 - Ben Peacock, Founder Republic of Everyone - Street Art AmnestyVince & Max talk to Ben Peacock, founder of the Republic Of Everyone, about purpose-led advertising, life's 2nd chances and working overseas. Ben then gives us his strategy on how to make Street Art Legal. Brief Author: Vince Usher
2019-11-2400 min
Son of a Pitch Podcast#6 - Leif Stromnes Managing Director, Strategy and Innovation, DDB - Win with WeedVince & Max talk to Leif Stromnes, Managing Director of Innovation and Strategy at DDB. We discuss emotion at scale, not giving up on your job after 1 year & growing the biggest brands in the world. In the pitch segment, Leif devises the strategy for the “Yes Campaign” in an entirely hypothetical weed referendum. Brief Authors: Vince Usher & Max Learmont
2019-11-1900 min
Son of a Pitch Podcast#5 - Jason Lonsdale, Head of Brand Strategy, Ogilvy New York - Make Heely's Great AgainVince & Max talk to Jason Lonsdale Head of Brand Strategy at Oglivy New York about finding insights in fly fishing, the joy of driving around tight corners and meditation on the subway. In our pitch segment, Jason (a self-proclaimed sneakerhead) attempts to do the impossible in making Heelys cool again. Brief Author: Vince Usher
2019-11-1000 min
Son of a Pitch Podcast#4 - John Halpin, Head of Strategy, Apparent - Sell the NBLVince & Max talk to John Halpin the Head of Strategy Apparent about stealing Banksy artwork, building deck chairs and launching Coke Zero around the world. John then tells us how he would make Australians caremore about the National Basket League (NBL). Brief Author: Vince Usher
2019-11-0300 min
Son of a Pitch Podcast#3 - Adam Ferrier, Founder of Thinkerbell - One Million DollarsVince & Max talk to Adam Ferrier the Founder of Thinkerbell about philosophy, strategy and why he legally changed his name to Max. Adam said he would need us to pay him a million dollars to participate in the pitch segment.
2019-10-1200 min
Son of a Pitch Podcast#2 - Dan Gregory + Kieran Flanagan, Founders of Impossible Institute - Whip out your Whippy'sVince & Max talk to Dan Gregory & Kieran Flanagan, Founders of The Impossible Institute a strategic think-tank that helps leaders, teams and organisations be people smart and make change positive. In the pitch segment, Dan & Kieran tell us how they would revive the beloved ice cream truck company, Mr Whippy. Brief Author: Vince Usher
2019-10-1200 min
Son of a Pitch Podcast#1 - Tristan Burrell, National Head of Strategy - Solve SolvolVince & Max talk to Tristan Burrell, National Head of Strategy at Ikon about how he went from the poorest man in media to a strategy juggernaut. In the pitch segment, Tristan tells us how he would market the soap brand Solvol to a millennial audience.
2019-10-1200 min