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Max Sinclair
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The New Frontier: The Agentic Commerce Optimization Podcast
Dunnhumby ventures Invests in Azoma | Max Sinclair on The Agent Economy
What happens when AI starts deciding what goes in your shopping basket?Azoma CEO and co-founder Max Sinclair joins us in person for episode 15 of The Agent Economy, sharing news of investment from dunnhumby ventures and what it could mean for connecting AI recommendations to real-world sales.We explore how shopping assistants like Amazon Rufus, Walmart Sparky, ChatGPT and Gemini are changing product discovery, why AI visibility metrics can be misleading, and how brands can respond using the five Cs of agentic commerce: completeness, context, citations, correctness and customer acquisition.Plus, Max shares...
2026-10-02
46 min
The Agent Economy
Max Sinclair CEO @ Azoma (In person) | EP 15
This week we sat down n person with Max Sinclair - CEO of Azoma to talk through all things Agentic Commerce and how Azoma is helping Enterprises navigate this new and ever changing industry.
2026-10-02
46 min
The FMCG Guys
350. Max Sinclair, CEO & Founder at Azoma: A big Announcement, Agentic, Rufus & Sparky, LLMs, Data, 5 Cs
Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This is the impact of LLMs and AI Agents on the relationship between brands and consumers, from discovery to purchase. Max has placed his business and himself at the forefront by being unapologetically Agentic-first, hosting their own events and actively sharing knowledge on a podcast and LinkedIn. He joins us at a particularly pivotal moment for Azoma, as...
2026-09-19
52 min
Climb Show
The Future of Search Is NOT Google: Max Sinclair on AEO, AI Agents & What’s Coming Next
AI is changing the way we search, shop, work and make decisions and according to Max Sinclair, we’re only at the beginning.In this episode, we sit down with Max Sinclair, Founder & CEO of Azoma, an AI search and Answer Engine Optimization (AEO) agency working with some of the world’s biggest brands, including Mars, Colgate, P&G, Reckitt, Unilever and Zappos.Max breaks down what comes after traditional SEO, why brands need to start thinking about AEO, and how AI agents could completely change the way consumers discover and buy products.We also get into...
2026-08-24
41 min
The New Frontier: The Agentic Commerce Optimization Podcast
How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager
Welcome to the first episode of Agentic Commerce Architects. Max Sinclair sits down with Emma Lifer, Marketplace SEO and Merchandising Manager at Grüns, one of the fastest growing supplement brands on Amazon, to unpack how a real practitioner is winning visibility across Alexa for Shopping, Walmart Sparky, ChatGPT, Gemini and beyond.Emma leads SEO, AEO, affiliates and marketplace sales at Gruns, and previously spent three years leading SEO at Front Row Group. In this conversation she shares exactly how she manages agentic commerce day to day, including why she treats AI shopping as another aisle, how s...
2026-08-09
32 min
The New Frontier: The Agentic Commerce Optimization Podcast
The 5Cs of Agentic Commerce: A framework that actually makes sense for the era of Shopping Agents with Lauren Livak of the Digital Shelf Institute, Aaron Conant of BWG Connect, & Max Sinclair of Azoma
Agentic commerce is moving from buzzword to boardroom priority - but what should brands actually do next? In this episode of Digital Deep Dive, Aaron Conant is joined by Lauren Liv Gilbert of the Digital Shelf Institute and Max, founder and CEO of Azoma, to translate a fast-changing landscape into a clear, practical strategy for brand and ecommerce leaders.Together, they unpack the 5 Cs of Agentic Commerce: Completeness, Context, Citations, Correctness, and Customer Acquisition. (Download the full whitepaper).The conversation explores how structured product data makes products eligible for AI recommendations, why listings must answer real shopper...
2026-07-27
30 min
The Digital Deep Dive With Aaron Conant
Agentic Commerce Decoded - The 5 C's With Lauren Livak Gilbert and Max Sinclair
Lauren Livak Gilbert is the Executive Director of the Digital Shelf Institute, a community of more than 11,000 brands and retailers navigating eCommerce and the digital shelf. She leads research, education, and industry collaboration on emerging commerce trends. Lauren specializes in agentic commerce, product content, citations, measurement, and helping brands turn complex digital shifts into practical strategies that drive customer acquisition and growth. Max Sinclair is the Founder and CEO of Azoma (formerly Ecomtent), an agentic commerce platform helping brands improve visibility and performance across AI-powered shopping. He leads company strategy, growth, and enterprise partnerships while advising brands...
2026-07-23
36 min
The New Frontier: The Agentic Commerce Optimization Podcast
The Agentic Commerce Revolution: Max Sinclair on the SheCommerce Podcast live at Women in Amazon Business Summit
AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased.In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce.Max spent six years at Amazon, including helping establish its search operations in Singapore. Now, he’s helping brands understand a very different kind of discovery landscape—one where shoppers may no longer scrol...
2026-07-17
24 min
SHeCOMMERCE
Episode 30: Max Sinclair - The AI Visibility Revolution & Why Women Need To Shape It
AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased.In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce.Max spent six years at Amazon, including helping establish its search operations in Singapore. Now, he’s helping brands understand a very different kind of discovery landscape—one where shoppe...
2026-07-14
27 min
The New Frontier: The Agentic Commerce Optimization Podcast
The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma)
In this episode, Max Sinclair, founder of Azoma and ex-Amazonian, breaks down how AI shopping agents—like ChatGPT, Gemini, Amazon Rufus, and Walmart’s Sparky—are completely rewriting the rules of how consumers discover and buy products online. From monumental algorithmic shifts to the collapse of traditional keyword SEO, discover why optimizing for Agentic Commerce is the mandatory new frontier for brands and retailers.The Agentic Discovery Shift: Why we are currently at an early-2000s inflection point resembling Google’s massive takeover of Yahoo search.The Shrinking Digital Shelf: Moving away from Page 1 on Amazon t...
2026-06-07
13 min
The New Frontier: The Agentic Commerce Optimization Podcast
60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers
In this episode of The New Frontier, Max sits down with Ian Simpson, SVP of Innovation at Sensor Tower, to unpack new data on how Amazon shoppers are using Rufus, Amazon’s AI shopping assistant. Based on a panel of 60,000 real U.S. shoppers tracked over 18 months, Sensor Tower found that heavy Amazon users now include Rufus in around 60% of shopping sessions—and shoppers who use Rufus are up to 2.74x more likely to purchase than those who don’t.Ian explains why the headline is less about Rufus magically creating demand, and more about high-intent shoppers adopti...
2026-04-25
35 min
The Digital Deep Dive With Aaron Conant
2026 Predictions on AI & Agentic Commerce With Max Sinclair
Max Sinclair is the Founder and CEO of Azoma (formerly Ecomtent), which generates AI-powered product content across eCommerce sites. Before founding Azoma, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… AI is no longer just influencing how people search; it's starting to decide what they buy. As intelligent agents take on more decision-making, brands are facing a future where visibility depends less on ad...
2026-01-22
31 min
The New Frontier: The Agentic Commerce Optimization Podcast
2026 AI & Ecommerce Predictions with Jo & Max (Agentic Commerce, AI Wearables, The Death of Prompting and more)
In the first 2026 episode of The New Frontier, as is tradition, Max and Jo dive into their annual predictions. They start with a quick look back at their 2025 predictions, many of which, from the AI infrastructure boom to Google’s dip in dominance, proved accurate.Looking ahead, they forecast a sharp rise in synthetic content, predicting that 30–40% of social media posts will be AI-generated or enhanced by year’s end. This tidal wave of “AI slop” will trigger a backlash, sparking renewed interest in human-made content, premium communities, and slower, more intentional creation. Hyper-personalization will define digital experience...
2026-01-03
45 min
The New Frontier: The Agentic Commerce Optimization Podcast
Sponsored Prompts: Amazon Ads' new format for the era of AI Search [Recorded Live from the Amazon Ads Educators' Summit]
This special Episode of the New Frontier recorded live from the Amazon Ad Summit in Milan, to mark a landmark announcement: the launch of Sponsored Prompts groundbreaking new Ads format. Host Max Sinclair was joined by Oana Padurariu to discuss their workshop with Amazon’s Lead Global AI Advertising Product Manager, who explained how these AI-powered follow-up questions are reshaping shopper engagement. Unlike traditional ads, Sponsored Prompts appear as follow-up queries beneath Rufus responses, offering a more native, customer-friendly experience that blends seamlessly with the evolving landscape of answer engines.Currently in its free rollout ph...
2025-12-18
13 min
Poetry Power Hour on KJHK
An Hour with Conlynn Sinclair
This week features Conlynn Sinclair as we discuss folk traditions, epics, and Ireland.
2025-12-02
58 min
The UFOcast
Max Headroom – For Your Consideration 19
Download Listen on YouTube It’s Michael’s pick this month as he takes us back to the early days of Channel 4 with the creation of Max Headroom. T-shirts can be found here – https://www.redbubble.com/people/ufocast Follow us on twitter @ufo_cast Like us on Facebook Review us on iTunes Email the show – ufocast@yahoo.com SaveSave
2025-12-01
1h 04
For Your Consideration – UFOcast
Max Headroom – For Your Consideration 19
Download Listen on YouTube It’s Michael’s pick this month as he takes us back to the early days of Channel 4 with the creation of Max Headroom. T-shirts can be found here – https://www.redbubble.com/people/ufocast Follow us on twitter @ufo_cast Like us on Facebook Review us on iTunes Email the show – ufocast@yahoo.com SaveSave
2025-12-01
00 min
Digital Shelf Insider
Is Amazon Rufus Rewriting Product Discovery? | Ft. Max Sinclair
Amazon is no longer behaving like a traditional search engine. With Rufus, it’s becoming a shopping agent; one that remembers your preferences, interprets your intent, and decides which products deserve to be surfaced before you even scroll. That shift is quietly redefining how discoverability works for every brand on the platform.In this episode, our host Shreshta Joy sits down with Max Sinclair, Founder & CEO of Azoma, to break down what Rufus really is, how it thinks, and why its reasoning layer matters more than rankings.Max also sh...
2025-11-25
26 min
Ignite: Conversations on Startups, Venture Capital, Tech, Future, and Society
Ignite Startups: The Startup Giving Brands an Edge in AI-Powered Search with Max Sinclair | Ep213
Max Sinclair is the founder and CEO of Azoma, an AI SaaS company helping global brands win in AI-powered search. A former Amazon product lead, he helped launch Amazon Business in the UK, led search and browse for Amazon Singapore, and headed EU Grocery before jumping into founder life. With deep experience across e-commerce search, item data quality, and now answer engine optimization (AEO), he offers sharp, battle-tested insights into how AI is reshaping product discovery, growth, and go-to-market for enterprise brands. In this episode, he discusses leaving a fast-track Amazon career to join Entrepreneur First, building one of...
2025-11-16
31 min
The New Frontier: The Agentic Commerce Optimization Podcast
The New Rufus: Reason, Research & Remembrance with Max Sinclair
In this episode, Max, founder of Azoma, breaks down insights from his team's latest whitepaper (read here), co-authored with Andrew Bell, on Amazon’s AI shopping assistant, Rufus, and its transformative role in the future of e-commerce. Drawing from this deep dive and his own years at Amazon, Max explains how Rufus is rapidly evolving into a hyper-personalized shopping agent—one that remembers user preferences, reasons contextually, and incorporates data from external sources to deliver smarter product recommendations. He explores how Amazon is shifting from building the best e-commerce website to creating the most advanced shopping AI, poised to rede...
2025-10-28
22 min
The New Frontier: The Agentic Commerce Optimization Podcast
The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization)
This week, our usual host Max Sinclair, founder of Azoma and former Amazon search leader, takes a turn in the hot seat to dive deep into the transformation AI is bringing to consumer search. With clients like Mars, Zappos, Arla and Mars, Zoma helps global brands optimize their visibility within AI-powered platforms like ChatGPT and Perplexity. Max explains how the shift from keyword-based ranking to reasoning models with memory and personalization is forcing brands to rethink how they surface online—and how this new era rewards early adopters.Max shares how Azoma has driven 5–7x in...
2025-09-07
21 min
AI Chronicles with Kyle James
Max Sinclair: The Future of GEO – Getting Your Brand Listed on AI
In this episode of the AI Chronicles podcast, host Kyle James interviews Max Sinclair, founder and CEO of Azoma, an AI-powered information and technology company. They discuss how Azoma helps businesses get listed on AI search engines like ChatGPT and the differences between traditional SEO and the new GEO (AI search optimization). Max shares his journey from working at Amazon to founding Azoma, the impact of AI on consumer behavior, and the results clients have seen since implementing Azoma's services. They also explore future initiatives and the evolving role of AI in e-commerce. Links:
2025-08-01
17 min
The New Frontier: The Agentic Commerce Optimization Podcast
Cracking ChatGPT (and ruling Rufus): Azoma founder Max Sinclair’s Guide to Generative Engine Optimization (GEO) in 2025
In this episode, Max Sinclair, founder and CEO of Azoma, a pioneering scale-up specializing in Generative Engine Optimization (GEO), goes deep into everything AI Engine Optimization (AEO). Max, a former Amazon search expert, highlights why traditional SEO methods are quickly becoming obsolete in the face of AI-driven search platforms such as ChatGPT, Perplexity, and Amazon Rufus. He breaks down the fundamental differences between SEO and GEO, emphasizing the critical role of creating high-quality, AI-optimized content tailored to user intent rather than relying solely on keyword-based strategies.Max shares insightful data revealing that 58% of consumers have shifted from...
2025-07-15
14 min
The New Frontier: The Agentic Commerce Optimization Podcast
BREAKING: Walmart Launches Sparky - Here’s How to Get it to Recommend Your Products
In this emergency episode of The New Emergency, hosts Jo and Max dive into the latest AI Engine for Brands to Optimize for: Walmart Sparky (see more). Framed similarly to Amazon's Rufus, now accounting for 14% of Amazon Searches, Sparky represents Walmart's deepening commitment to integrating AI across its entire value chain. The duo discuss the broader implications of Sparky’s launch alongside Walmart’s merchant-facing AI tool, Wally, signaling a strategic push to embed AI in both consumer and backend operations. This move not only sets up a compelling rivalry with Amazon but also points to a future dominated by “...
2025-06-24
18 min
Ecommerce Revamped
How to Get Your Brand Mentioned by ChatGPT with GEO | Max Sinclair
On this episode of the Ecommerce Revamped Podcast, Max Sinclair, founder of Azoma.ai, dives deep into the emerging world of Generative Engine Optimization (GEO)—a cutting-edge strategy to get your brand mentioned by AI engines like ChatGPT, Perplexity, and Gemini. As the digital landscape rapidly shifts toward conversational search, GEO is fast becoming the new SEO. Max breaks down the stark differences between traditional search engine optimization and GEO, revealing why keyword stuffing and backlinks are no longer enough. Learn how large language models (LLMs) interpret prompts, tokenize data, and weigh contextual signals—completely changing how brand visibility work...
2025-06-12
30 min
The New Frontier: The Agentic Commerce Optimization Podcast
How to Launch an AI Startup, Get Funding and Disrupt an Industry with Max Sinclair
Max Sinclair sits down with Simon Cockram to reflect on his biggest learnings as a Founder from his three years building Azoma (previously Ecomtent) thus far, in a must-listen episode for prospective tech founders. Max starts by emphasising the importance of having a distinct edge and a counterintuitive belief when launching a venture. He walks through the ideation process learned at Entrepreneur First, and the power of leveraging inflection such as a rapidly changing technological or regulatory landscape. Max then dives into the intricacies of validating ideas quickly through MVPs, and how he raised early...
2025-06-01
1h 05
The Digital Deep Dive With Aaron Conant
LLM's, SEO, and the Future of Voice Commerce With Max Sinclair
Max Sinclair is the Founder and CEO of Azoma (formerly Ecomtent), which generates AI-powered product content across eCommerce sites. Before founding Azoma, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… Traditional search engines are losing their dominance as consumers turn to AI-powered tools for product discovery. This shift challenges eCommerce brands to stay visible in a digital landscape driven by conversational interfaces and pe...
2025-05-29
36 min
Simon Cockram Presents
#77 Max Sinclair - How to Launch an AI Startup (And Actually Get Funding)
Curious about how to launch and scale an AI startup in 2025? In this episode, we’re joined by Max Sinclair—founder of www.ecomtent.ai—to uncover the reality of building a venture-backed startup in the age of AI. Max spent 6 years in global leadership roles at Amazon before founding Ecomtent, a cutting-edge AI tool helping sellers generate visual and written content optimised for AI-powered search. Ecomtent is already a favourite in the Amazon seller community and has secured backing from eBay Ventures. We dive into how Max turned his idea into a funded...
2025-05-27
1h 22
The New Frontier: The Agentic Commerce Optimization Podcast
Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO
In this episode Max Sinclair dives into the rapidly evolving world of AI-driven commerce. The discussion kicks off with a deep dive into GEO, or Generative Engine Optimization, a fresh paradigm that parallels SEO but targets visibility within AI platforms like Amazon’s Rufus, ChatGPT, and Google’s Gemini. Max shares how AI tools are fundamentally reshaping customer discovery, revealing just how pervasive AI has become in the modern shopping experience—especially on platforms like Amazon, where Rufus now influences up to 14% of all searches.Max unpacks the technological leap from traditional algorithms to large...
2025-04-25
34 min
The New Frontier: The Agentic Commerce Optimization Podcast
From Prompt to Product Page: ChatGPT 4o's Image Generation & Genspark Breakthroughs with Sim Mahon
In this special edition of The New Frontier, hosts Max and Jo dive into the breakthrough developments in ChatGPT-4o’s image generation capabilities, joined by Sim, who operates an eight-figure business across 11 private-label Amazon brands. The conversation unpacks how OpenAI’s new image model has evolved from the cartoonish limitations of DALL·E 3 into photorealistic rendering that rivals — and often exceeds — traditional tools like MidJourney. Sim and Jo discuss the implications of this for eCommerce, from generating A+ content to ad creatives, and discuss whether AI imagery is finally good enough for high-end brand builders.Sim offers a...
2025-04-18
48 min
Unpacking the Digital Shelf
From SEO to GEO - How to Win the Battle for the AI Agent’s Attention, with Max Sinclair, Founder & CEO at Ecomtent
In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the intent of the shopper, and many never even make it to a product page. Winning your place in those shopping journeys will require mastering the new capabilities of generative engine optimization, or GEO. Max Sinclair, Founder & CEO at Ecomtent, joined the podcast to provide a primer of what’s changing and what’s possible to start seizing the opportunity faster than your competitors. Early mover’s advantage is at stake, and the answer won’t be more key
2025-03-10
36 min
The New Frontier: The Agentic Commerce Optimization Podcast
Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair
In this episode, Max takes a turn in the hot seat to discuss the rapidly evolving landscape of Generative Engine Optimization (GEO) and its impact on search and shopping behaviors. With 60% of U.S. adults using AI chatbots in the past 30 days and ChatGPT receiving a billion messages daily, brands need to rethink their digital strategies. Max highlights how search queries are becoming longer and more intent-driven, shifting how consumers find products and information. He emphasizes that optimizing for AI-driven search engines like ChatGPT, Perplexity, and Amazon's Rufus is not just an extension of SEO but a new marketing...
2025-03-04
36 min
The New Frontier: The Agentic Commerce Optimization Podcast
How to Start, Scale and Sell a Software Business with Rael Cline
In the 50th episode of The New Frontier, we welcome, Rael Cline, a seasoned entrepreneur who transitioned from private equity to building and selling multiple companies, including Nozzle. Rael shares his journey from founding Nozzle, reflecting on the challenges and lessons learned along the way. The conversation touches on the importance of customer discovery, strategic hiring, and the evolving role of AI in software businesses.Rael dives deep into the ideation process behind Nozzle, explaining how he identified a gap in Amazon's data ecosystem and built a solution to provide brands with customer lifetime...
2025-02-06
1h 16
The New Frontier: The Agentic Commerce Optimization Podcast
Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen
In this episode of The New Frontier, Max is joined by Tim Cameron-Kitchen, (youtube) founder of Exposure Ninja, a leading digital marketing agency pioneering in Generative Engine Optimization (GEO). Exposure Ninja was among the first to explore ranking strategies for Google's AI overviews and how businesses can adapt to ensure visibility in AI-powered search experiences.Tim explains how search behavior is shifting, citing statistics like ChatGPT reaching 300 million weekly active users by December 2024 and Google’s first-ever decline in UK user numbers, signaling a shift away from traditional search engines. He emphasizes that AI search tools like Ch...
2025-01-30
51 min
The New Frontier: The Agentic Commerce Optimization Podcast
Using AI for Business Productivity in 2025 with Ritu Java
Jo and Max kick-off 2025 with a deep dive into the transformative power of AI in e-commerce, featuring Ritu, CEO of PPC Ninja, international speaker, and thought leader in the Amazon Community. Ritu discusses how in 2025, AI tools are reshaping productivity and decision-making for businesses. From automating repetitive tasks using Google Apps Script to leveraging AI-powered decision support tools like ChatGPT and Claude, Ritu explains how her team integrates AI without the need for software engineers, empowering data-driven operations in innovative ways. The conversation shifts to Ritu’s 2025 predictions for AI's role in e-commerce. She hi...
2025-01-09
1h 01
The New Frontier: The Agentic Commerce Optimization Podcast
2025 AI Predictions
In this exciting finale for the year, hosts Max and Jo dive into their bold predictions for 2025, focusing on the ever-evolving impact of AI on our personal and professional lives. Among their forecasts, they predict that by 2025, AI agents could outnumber humans in many industries, transforming tasks like legal, accounting, and sales. Jo builds on this idea, envisioning the rise of hyper-personalized AI assistants that know users intimately, creating a deeper emotional bond between humans and machines while revolutionizing decision-making across work and personal domains. The discussion broadens to include wilder possibilites such as...
2024-12-26
45 min
The New Frontier: The Agentic Commerce Optimization Podcast
2024 AI 'Wrapped': Reviewing the biggest AI launches of the year
In this listener-favourite format, Max and Jo review and reflect on the biggest AI launches in 2024. 2024 was a massive year of AI innovation across the board, with companies raising a staggering $38 billion in funding. OpenAI led the charge with its revolutionary o1 model, designed to “think before it acts” through chain-of-thought reasoning. Unlike traditional generative AI, o1 tackles multi-step, complex problems with human-like accuracy, excelling in benchmarks like the International Mathematics Olympiad and GPQA. This breakthrough signals the dawn of agentic AI systems, paving the way for billions of autonomous agents in ecommerce, personal productivity, and specialized role...
2024-12-17
58 min
The New Frontier: The Agentic Commerce Optimization Podcast
Founding Ecomtent: Max Sinclair's Story behind the Start-up Success
In this special episode, Max, Founder and CEO of Ecomtent, takes his turn in the hot seat. Ecomtent is a generative AI tool that helps Amazon sellers optimize their product listings by generating visual and written assets. Max shares insights from his time at Amazon, where he worked in strategic roles spanning account management and global program launches. Drawing from his experience with top brands and emerging innovators, Max discusses what separates successful sellers from those struggling to adapt to the competitive e-commerce landscape.Max then provides a deep dive into...
2024-12-10
49 min
The New Frontier: The Agentic Commerce Optimization Podcast
AI Governance & Regulation with Zahra Shah
Max welcomes Zahra Shah, a renowned expert in AI and Frontier Technologies, to discuss the rapidly evolving landscape of artificial intelligence, its governance, and its societal implications. Zahra, who has advised at the House of Lords and serves on various technology panels, shares insights on the UK's principles-based approach to AI regulation and compares it with the EU's risk-based model and the US's minimal regulation stance. They explore how balanced, innovation-friendly regulation could position the UK as a global leader in ethical AI development while addressing public trust and transparency concerns. The conversation dives...
2024-11-28
55 min
The New Frontier: The Agentic Commerce Optimization Podcast
The Honeymoon Period: Debunking Amazon's Algorithm's myths with Oana Padurariu
In this episode of New Frontier, Max and Joe dive into the ever-evolving world of Amazon with guest Oana, a leading expert in advertising and SEO. Oana sheds light on her groundbreaking research debunking the long-held "honeymoon period" myth for product launches on Amazon. Drawing from in-depth analysis of Amazon patents and scientific papers, she explains how the platform’s algorithm has shifted to prioritize personalized, data-driven ranking updates in near real-time. The conversation also explores practical advice for Amazon sellers in 2024, emphasizing the importance of meticulous preparation before launch day. Oana shares tips on...
2024-11-20
48 min
The New Frontier: The Agentic Commerce Optimization Podcast
Jon Derkits on the best Amazon Seller Software Tools, and Amazon's recent AI announcements at Unboxed and Accelerate
Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines, where he provides full-service Amazon channel management for omni-channel brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. He joins Max and Jo to discuss...
2024-11-06
1h 03
The New Frontier: The Agentic Commerce Optimization Podcast
SearchGPT: How to optimize for ChatGPT's new search functionality
SearchGPT is finally here. Max and Jo record a special quick episode to discuss OpenAI’s new SearchGPT feature which enables ChatGPT to retrieve relevant, real-time information from across the web. For eCommerce sellers, this innovation presents both an opportunity and a challenge: how to ensure that their content ranks well and is viewed as authoritative by this new generation of AI-driven search tools. They discuss Key Strategies for SearchGPT Optimization: 1. Content Depth & Relevance: Go beyond keywords to fully address user questions. Create rich content that provides real value and context. 2. Au...
2024-11-05
25 min
Velocity Sellers Podcast
#47 - Unlocking E-Commerce Success with Max Sinclair: Mastering AI Innovations, Amazon's Cosmo Algorithm, and the Future of Visual SEO in Online Retail
Max Sinclair, the visionary behind EcomTent and a veteran of Amazon's groundbreaking projects, unveils the future of AI in e-commerce. Gain exclusive insights as Max shares his journey from launching Amazon Singapore to revolutionizing the grocery market in Europe, bringing a unique perspective on how AI is reshaping the marketplace. Discover how AI is not just about search and keywords anymore; it's about creating products that genuinely connect with consumers. Prepare to be amazed as we explore Amazon's cutting-edge Cosmo algorithm, a game-changer in product search. By tapping into large language models, Cosmo understands product context, offering r...
2024-11-04
47 min
The New Frontier: The Agentic Commerce Optimization Podcast
AI & Democracy: US 2024 Presidential Election Special
As the U.S. election approaches, this special episode of the New Frontier dives into the intersection of AI and politics with special guest Zac Weisz from the National Journal. Zach, who has closely covered both presidential candidates, shares insights from rallies and recent campaign strategies, shedding light on how AI is subtly shaping this election. The discussion also covers both Kamala Harris and Donald Trump's policies on AI. Finally, Max and Jo share some ideas on what the political discourse around AI, which they believe is one of the critical issues we uniquely face at this time, could (an...
2024-10-30
58 min
The New Frontier: The Agentic Commerce Optimization Podcast
Pricing Strategies on Amazon & RUFUS with Chad Rubin
In this episode, Max and Jo sit down with Chad Rubin, a seasoned entrepreneur with over 15 years of experience in the e-commerce industry. Chad has built a remarkable career by founding and scaling multiple companies, including Skubana, The Prosper Show, Sellers Choice, and Profasee, all of which were designed to solve critical problems for Amazon sellers. During the conversation, Chad delves into one of the most pressing issues for Amazon sellers: how to compete on pricing in an increasingly competitive marketplace. He explains that while many sellers fear being outpriced by international manufacturers, especially...
2024-10-24
51 min
The Digital Deep Dive With Aaron Conant
The Future of Content and Search on Amazon With Max Sinclair
Max Sinclair is the Founder and CEO of Ecomtent, which generates AI-powered product content across eCommerce sites. Before founding Ecomtent, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this episode… As content creation becomes increasingly sophisticated, brands rely on AI to produce visual and written product content. Additionally, Amazon's new AI-powered search engine, Rufus, has created more personalized and in-depth searches, making optimized content essential. How...
2024-10-24
39 min
The Smartest Amazon Seller
Episode 280 - Transforming Your Amazon Business with AI-Driven Content Creation with Max Sinclair
In this episode, we're joined by Max Sinclair, Founder and CEO at Ecomtent, to explore how AI tools can revolutionize your e-commerce strategy. Discover how AI can help you craft product titles and descriptions that rank higher in Amazon search results. Learn why visual context is crucial in the age of AI-powered search algorithms, and how to optimize your listings accordingly. Explore innovative templates that make it easier to create stunning primary images and A+ content. Don't miss this opportunity to learn how AI can help you save time, boost sales, and stay...
2024-10-22
31 min
Lunch With Norm - The eCommerce & Amazon FBA Podcast
The Latest AI Updates in the World of Amazon | Max Sinclair
In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI’ are different from ‘Generative AI’ such as previous Chat GPT and other LLMs? 🚨 Get 15% off Ecomtent with code: NORM15 → Here Make your profits bright this holiday season with Walmart Marketplace. Sign up today. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Mo...
2024-10-21
45 min
The New Frontier: The Agentic Commerce Optimization Podcast
BREAKING: Amazon Personalizing Product Titles and Descriptions [Max on Seller Sessions Rebroadcast]
In this rebroadcast of Seller Sessions, host Danny McMillan welcomes Max Sinclair to discuss key developments from the Amazon Accelerate event and the future of AI-driven ecommerce. The conversation centers around Amazon’s new approach to product listing personalization, where AI will dynamically adjust product titles and descriptions based on customer searches. This move could disrupt traditional SEO practices, as sellers lose some control over content optimization. Max shares his experience at Accelerate, revealing a lack of coordination among Amazon teams and limited seller control over opting out of these changes. The discussion also to...
2024-10-10
23 min
Amazon Legends Podcast
How to Sell More Products with Amazon's Shopping Assistant Rufus - Max Sinclair - Amazon Legends - Episode #341
In this week’s episode, we explore how sellers can leverage Rufus, Amazon's Shopping Assistant, to boost sales and optimize product listings. Join Max Sinclair, founder of Ecomtent, as he shares insights on utilizing AI-powered search, enhancing customer engagement, and implementing data-driven strategies for inventory and pricing. With over six years at Amazon, Max provides best practices for optimizing listings and using marketing tools effectively. Passionate about the future of AI and a host of The New Frontier podcast, he helps sellers unlock Rufus's potential. Don’t forget to like, comment, and subscribe for more tips on improving your Amaz...
2024-10-08
1h 01
The New Frontier: The Agentic Commerce Optimization Podcast
Implementing Scalable Processes in an Ecommerce Business with Yoni Kozminski
In this episode of The New Frontier, Jo and Max welcome Yoni Kozminski, a seasoned global digital marketing entrepreneur with over 15 years of experience working with major brands like Mercedes-Benz, MasterCard, and Sony. Yoni shares his journey, starting from his early career in launching social media strategies for big brands, to his transition into the e-commerce and Amazon space. He discusses how he helped scale an e-commerce business and built systems and processes that led to significant growth. Now, Yoni focuses on helping other companies streamline operations and hire top-level talent through his two companies, MultiplyMii and Escala.
2024-10-03
51 min
The New Frontier: The Agentic Commerce Optimization Podcast
Amazon Accelerate 2024: The unofficial debrief
Following an action packed week in Seattle, Jo and Max sit down to reflect on the biggest launches announced at Amazon Accelerate 2024. And there were a lot. Amazon announced 23 AI launches, including many surprises such as; Personalised Product listings: Amazon showing each individual customer personalised titles and bullet points, completely changing the Amazon SEO game again Amelia AI: An AI-powered personal assistant for sellers. AI SeSu: an AI Seller support agent! Prime Day badges on Tiktok/Google Shopping/Shopify/Paypal Free Profitability tracker: Analyze profits from Amazon, eBay, Shopify, Walmart, and other selling channels in one place. and...
2024-09-25
49 min
The New Frontier: The Agentic Commerce Optimization Podcast
How to Start, Grow, Scale and Exit a Profitable eCommerce Brand on Amazon FBA with Neil Twa
In this episode Jo and Max welcome Neil Twa, a veteran entrepreneur with over 17 years of experience in e-commerce and Amazon FBA and author. Neil has served over 1000+ people during his coaching and consulting career, and currently support over 200 clients in his Voltage Holdings organization which purchases and sells Amazon FBA brands and ecommerce software. Neil reveals his unconventional yet highly effective strategies for launching and scaling Amazon businesses, advocating for a lean operational structure driven by AI and automation. He discusses how modern Amazon sellers must focus on optimizing profitability and...
2024-09-16
54 min
The New Frontier: The Agentic Commerce Optimization Podcast
Practical, Lesser Known Ways to Use AI for Amazon Sellers
This week Jo and Max was joined by Mike Danford, Chief Strategy Officer at Adverio. Mike plays a pivotal role in driving innovative strategies for sellers on Amazon, Walmart, and Target for multi-million dollar e-commerce brands. Rather than trudging over the same generic tips on ChatGPT heard on most podcasts, Jo, Max, and Mike have an in-depth geek out on the less-known ways all three help Amazon Seller practically implement AI in their businesses. These include, but are not limited to: - Getting ChatGPT to give you confident scores to control for hallucinations
2024-09-10
52 min
The New Frontier: The Agentic Commerce Optimization Podcast
DEBATE! Is Web3 at all useful (for ecommerce)?
In this episode, a sceptical Max debates Nadir, the founder and CEO of Tenamint, on the usefulness of 'Web3'. Nadir brings over a decade of experience in e-commerce, having generated millions of dollars in revenue through ecommerce ventures such as PureFilters and Maswell. Nadir, now a Web3 founder, puts his case forward about how blockchain technology, NFTs, and decentralization could revolutionize e-commerce. Jo and Max probe beyond the buzzwords to investigate if there are any practical applications of Web3 in e-commerce (or more broadly) in a lively new...
2024-09-02
45 min
The New Frontier: The Agentic Commerce Optimization Podcast
AI takeaways from Lunch with Norm Podcast with Norm Farrar
In this episode, hosts Jo and Max are joined by seasoned e-commerce expert Norm Farrar, host of the industry-leading Lunch with Norm podcast. Known for his deep insights into AI and e-commerce, Norm shares his thoughts on how AI is reshaping the Amazon marketplace and the broader e-commerce industry. He emphasizes the importance of staying ahead in a rapidly evolving field where AI tools are becoming essential for everything from optimizing product titles to enhancing ad campaigns and even translating content across multiple languages. Norm underscores that embracing AI is no longer optional—it's cr...
2024-08-28
40 min
Online Seller UK - Podcasts for Amazon Sellers
Optimizing for COSMO, Amazon's new AI powered search | Episode 150 #OnlineSellerUK Podcast with Max Sinclair
Joining us is Max Sinclair, an expert in navigating the complexities of Amazon's algorithm. We'll be discussing Amazon's new AI-powered search, codenamed COSMO, and how it's reshaping the way sellers optimize their listings. With the introduction of COSMO, the Amazon landscape is changing rapidly. We'll explore how this new AI system works and what it means for traditional keyword optimisation strategies. Max will share insights on how sellers can adapt to this new era and optimize their listings for AI-powered search. Host: Prabhat Shah Guest: M...
2024-08-20
12 min
The New Frontier: The Agentic Commerce Optimization Podcast
The Google SEO Leak, and it's implications for Ecommerce Sellers
On May 29, the SEO community was rocked by a major Google documentation leak of over 2,500 files and 14,014 ranking features, providing major insights into how Google evaluates and ranks content on its search platform (read more). This week, Max is joined by Nick Trueman, host of Winning with Shopify podcast, to discuss the takeaways from the Google SEO Leak and its' implications for ecommerce sellers. Nick’s been working in SEO & PPC for over 16 years and runs expert consultancy Spec Digital. Starting out as a PPC exec in 2007, Nick has worked with thousands of brands to...
2024-08-20
47 min
AM/PM Podcast
#408 - Innovating E-Commerce Through AI with Max Sinclair
What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces.
2024-08-15
54 min
The New Frontier: The Agentic Commerce Optimization Podcast
Optimizing Amazon Listings for COSMO and Rufus with Max Sinclair & Vanessa Hung [SELLERFEST REPLAY]
This is an audio replay of Max Sinclair and Vanessa Hung's joint presentation at SellerFest. Watch the full presentation (including video) here. Introduction COSMO is Amazon's back-end AI algorithm that uses large language models and vast amounts of data to understand customer search intent and surface the most relevant products. This powerful AI system taps into a wealth of customer behavior, catalog data, and web information to create a comprehensive understanding of user needs and preferences. By harnessing the power of commonsense reasoning, COSMO is able to fill the gap between basic product attributes and...
2024-08-14
1h 13
The New Frontier: The Agentic Commerce Optimization Podcast
How to Build a Custom GPT with Andrew Bell
Andrew Bell is the creator of the 1st, 2nd, 5th and 6th ranked GPTs under the search term “Amazon” on the GPT store. He has created over 200 GPTs, with an average rating of 4.4 stars from over 1,500 reviews and 50,000+ chats - a leading voice in AI for ecommerce. He is the former director of Amazon for Touch of Class and currently the Amazon ecommerce manager for the NFPA. Andrew joins Max and Jo to discuss how to create a Custom GPT, his best prompt engineering tips, the GPT store, and the future of AI and human...
2024-08-07
50 min
The New Frontier: The Agentic Commerce Optimization Podcast
Perfect Ted's journey to £1m a month via Dragons' Den with co-founder Levi Levinfiche
Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch (youtube video) which they opened by stating their "mission to spread positive energy", ended with all five Dragos offering to invest, from who they chose a £50k investment from Stephen Bartlett. He has since followed this up with a second of investment of £1m. PerfectTed have fully capitalized on t...
2024-08-01
56 min
Step Inside This Edge-Of-Your-Seat Full Audiobook And Feel The Difference.
Bloody Habits by Max Sinclair
Please visithttps://thebookvoice.com/podcasts/2/audible/222964to listen full audiobooks. Title: Bloody Habits Series: Barrett Johnson Espionage Thrillers Author: Max Sinclair Narrator: John Andrews Format: mp3 Length: 1 hr and 46 mins Release date: 07-24-24 Ratings: Not rated yet Genres: Terrorism Publisher's Summary: In the relentless heat of northern Iraq, Captain Barrett Johnson is on a mission to save American lives. "Bloody Habits" is the explosive new novella from the Barrett Johnson Espionage Thrillers series, guaranteed to keep you on the edge of your seat. Decorated hero Barrett Johnson is a man of unyielding loyalty and fierce determination. Battling his own...
2024-07-24
1h 46
The New Frontier: The Agentic Commerce Optimization Podcast
Mina Elias on Prime Day, RUFUS, COSMO, and TikTok Shop
Mina (@theminaelias) is the founder of Trivium Group, a verified Amazon growth partner and marketing agency managing 180+ brands and 700 million in revenue Trivium manages. Mina is also a 7 figure supplement seller and owns MMA Nutrition, a brand he created and scaled using his expertise as a chemical engineer, and his passion for supplements as an MMA fighter. Mina joins Jo and Max to discuss Prime Day and Deal best practices, RUFUS, COSMO, Tiktok shop, and more. This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/
2024-07-19
54 min
Hear Powerful Literary Journeys Unfold Naturally Through Passionate Audiobook Storytelling Experiences
The Omerta Covenant Audiobook by Max Sinclair
Listen to full audiobook for free :https://litupbook.com/freeTitle: The Omerta CovenantSubtitle: Barrett Johnson Espionage Thrillers, Book 3Series: #3 in Barrett Johnson Espionage ThrillersCategories: Crime, Suspense, ThrillerAuthor: Max SinclairNarrator: John AndrewsPublisher: Back in Black LLCRelease date: 07-12-2024Language: EnglishSummary:Barrett, Saxon, and Mitch defy the law to uphold a sacred vow—a blood oath forged in the fires of loyalty and retribution. At ten years old, Mitch was bullied and beaten by a Catholic priest because of hi...
2024-07-12
00 min
The New Frontier: The Agentic Commerce Optimization Podcast
Optimising for Customer Objections on Amazon with Danny McMillan
Danny McMillan is a world-renowned public speaker and veteran in the Amazon community. He is founder of Seller Sessions, the longest-serving Amazon podcast with over a thousand episodes of 2017, and the sell out yearly event in London since 2019. He is best know for his insights into A9, from experimentation and analysing scientific papers. Danny discusses what he things is the key overlooked metric to success on Amazon - Customer Objections. He discusses how launching a successful product on Amazon isn't just about clever marketing or outmaneuvering the competition - it's about truly understanding and addressing your customers' needs and...
2024-07-11
1h 07
The New Frontier: The Agentic Commerce Optimization Podcast
Selling on Amazon Professionally with Yoni Mazor
Max and Jo are joined by Yoni Mazor, Co-founder and CGO of Getida. Getida is the global leader in Amazon FBA auditing and reimbursement solutions. Yoni began developing Getida after successfully operating a $20 million yearly Amazon FBA business. Yoni discusses how Amazon has changed in the last 10 years, where he believes its is going, how sellers can optimize for profit and build a scalable global business. This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW
2024-06-25
50 min
The New Frontier: The Agentic Commerce Optimization Podcast
UK Election Special: The impact of AI on Democracy
This week, Max is joined by Ben Stetson. Ben is a policy and communications consultant currently advising his clients on how to prepare for a change in Government after 14 years of Conservative-led Governments in the UK. He has work on three general election campaigns, including the Conservatives 2019 General Election when Boris Johnson was leader of the Conservative Party. They discuss: - How AI is impacting elections all over the world - How AI influencing this summer’s UK 2024 election This podcast is brought to yo...
2024-06-21
48 min
The New Frontier: The Agentic Commerce Optimization Podcast
AI Videos for ecommerce, with Sparka founder Kadel
Max is joined by Founder of Sparka Kadel to discuss videos, AI and ecommerce. They discuss what is possible now, and where the space is heading. This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp
2024-05-30
48 min
The Dropship Unlocked Podcast
The AI Revolution in E-Commerce With Max Sinclair (Episode 64)
👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/start?utm_source=podcast&utm_medium=podcast&utm_campaign=ep64-ai-revolution-with-max-sinclairUse code ‘DSU15’ for 15% off Max's Ecomtent at checkout ➡️ https://www.ecomtent.ai/ 🗣 In this episode of the Dropship Unlocked Podcast, hosts Lewis Smith and James Eardley welcome Max Sinclair, the Founder and CEO of ecomtent.ai, a cutting-edge platform revolutionising e-commerce catalogue management.👉 Prefer to watch this on Youtube? Check it out here ➡️ https://youtu.be/fVpfLmk_gSMTopics Discussed:★ The Genesis of Ecomtent: Max recounts his transiti...
2024-05-27
34 min
Firing The Man
Insider Secrets to Amazon AI Listing Optimization - Max Sinclair - Ecomtent
Unlock the keys to Amazon triumph as we sit down with e-commerce maestro Max Sinclair, the visionary behind eComptentai. He peels back the curtain on his journey from igniting Amazon Business in the UK to fostering Amazon Grocery's growth in the EU, all while nurturing his brainchild eComptentai. Max's insights are a goldmine for sellers aiming to craft an unbeatable strategy, one that marries top-tier products and content with Amazon's customer-centric ethos. Forego the shortcuts; Max's philosophy is all about the long game, where quality reigns supreme and customer satisfaction is the true benchmark of success.Embark...
2024-05-21
38 min
The New Frontier: The Agentic Commerce Optimization Podcast
Seller Sessions '24 recap with Vincenzo Toscano
Max is joined by friend of the podcast and Seller Sessions' event sponsor Vincenzo Toscano (successful Amazon Seller and founder of Ecomcy) to recap the key takeaways from the biggest UK Seller Event. Topics include the "keywords vs context" debate on Amazon COSMO (read the referenced blog here), Understanding your audience, A/B testing, and Amazon Comprehend. This podcast is brought to you by Ecomtent and Amazing Wave. Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on
2024-05-16
53 min
The New Frontier: The Agentic Commerce Optimization Podcast
Optimizing for COSMO & "context vs keywords" with Vanessa Hung
Vanessa Hung is renowned in the industry for her expertise with flatfiles and what she describes as "the unsexy stuff". She is the founder of Online Seller Solutions, and her Journey from an eCommerce Account Manager to a trusted industry expert and Community Ambassador for Carbon6 showcases her commitment to connecting and sharing knowledge with the community. In this Episode, Jo and Max discuss optimizing for COSMO, how to best use flatfiles to rank on RUFUS, and her take on the "keyword vs context" debate that is raging through the Amazon community at the...
2024-05-12
1h 12
The New Frontier: The Agentic Commerce Optimization Podcast
Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling
Bradley is the H10 Chief Evangelist and Director of training. He is also the host of the Serious Sellers podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Bradley joins Max & Jo to discuss Helium 10 and their strategy, his take on Amazon's latest AI developments and much more. This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: h
2024-05-07
46 min
Power-Up With This Thought-Provoking Full Audiobook And Feel The Difference.
The Brink by Max Sinclair
Please visithttps://thebookvoice.com/podcasts/2/audible/222676to listen full audiobooks. Title: The Brink Series: The Johnson Files, Book 3, Barrett Johnson Espionage Thrillers, Book 4 Author: Max Sinclair Narrator: John Andrews Format: mp3 Length: 8 hrs and 7 mins Release date: 05-03-24 Ratings: 5 out of 5 stars, 2 ratings Genres: Espionage Publisher's Summary: It's the year 2025. Russia nukes Dresden and Israel destroys Tehran. The world is on the brink of global war. It gets worse. China invades Taiwan and the Arab nations surround Israel. The US President flies to Moscow to negotiate with the Russian leader, only to be taken hostage. The stage is set...
2024-05-03
8h 07
Explore Thousands of Audiobook Titles in High Quality
The Hangman (Written by Max Sinclair)
Please visit https://thebookvoice.com/podcasts/2/audible/158074 to listen full audiobooks. Publisher's Summary: When SEC Investigator Barrett Johnson uncovers a sinister scheme to profit from America’s downfall, he knows he has to act fast. Someone is making secret financial trades from the Middle East that could only benefit in the event of a catastrophic terrorist attack on America. But when the CIA refuses to listen, Johnson realizes only one other person in the world can help him: The Hangman, an elusive assassin now more known for the noose left wrapped around his victim’s neck than his brilliant banking skil...
2024-04-12
8h 09
Experience The Most Riveting Full Audiobook Today!
The Hangman by Max Sinclair
Please visithttps://thebookvoice.com/podcasts/2/audible/158074to listen full audiobooks. Title: The Hangman Series: Barrett Johnson Espionage Thrillers, Book 1, The Johnson Files, Book 2 Author: Max Sinclair Narrator: John Andrews Format: mp3 Length: 8 hrs and 9 mins Release date: 04-11-24 Ratings: 4.5 out of 5 stars, 3 ratings Genres: International Mystery & Crime Publisher's Summary: When SEC Investigator Barrett Johnson uncovers a sinister scheme to profit from America’s downfall, he knows he has to act fast. Someone is making secret financial trades from the Middle East that could only benefit in the event of a catastrophic terrorist attack on America. But when the CIA re...
2024-04-11
8h 09
Listen Anywhere While Enjoying Stories Designed to Inspire Curiosity and Thoughtful Personal Reflection
The Hangman Audiobook by Max Sinclair
Listen to full audiobook for free :https://audiobookzap.com/freeTitle: The HangmanSubtitle: Barrett Johnson Espionage ThrillersSeries: #1 in Barrett Johnson Espionage Thrillers, #2 in The Johnson FilesCategories: Action, Adventure, Crime, Crime FictionAuthor: Max SinclairNarrator: John AndrewsPublisher: Back in Black LLCRelease date: 04-11-2024Language: EnglishSummary:One man is determined to stop an imminent terrorist attack on American soil, but only the wrong ally can make it work... When SEC Investigator Barrett Johnson uncovers a sinister scheme to profit from...
2024-04-11
00 min
The New Frontier: The Agentic Commerce Optimization Podcast
Q1 2024 AI recap: the most significant updates in AI this quarter
In this experimental new format, Max and Jo wrap up the biggest developments in AI from Q1'2024, with an ecommerce lens. They discuss the Claude 3, Perplexity, Apple, Open AI, Figure 01, Sora, and Ecomtent's newly filed patent, and more. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp
2024-04-08
49 min
Agency Operators Podcast
Rufus AI by Amazon with Max Sinclair: Agency Operators Podcast 008
Episode 8of the Agency Operators Podcast!Are you ready to learn more about Amazon's new AI tool named Rufus? Max Sinclair, Founder and CEO of Ecomtent, will join our host Pasha Knish, Founder and CEO of AMZ Optimized, to speak about how to optimize for Amazon's new AI-powered search, Rufus⭐️Why Tune In?-Learn from experienced agency owners about Amazon AI Search.-Gain exclusive insights into how to optimize AI for your business.✨Don’t miss out on this new episode of Agency Operators Podcast!This podcast is tailor-m...
2024-04-08
49 min
The New Frontier: The Agentic Commerce Optimization Podcast
Product Development in 2024 & Amazon's AI Updates with Amy Wees
Amy Wees is a 7-figure e-commerce seller and CEO of Amazing at Home E-Commerce Consulting. She is recognized in the industry for her exceptional expertise in AI for ecommerce, product development, sourcing, marketing, and sales on Amazon, TikTok and beyond. Co-founder of the exclusive LATAM tradeshow (evolatam.com), Amy curates unique events like the Mexico Trip and Amazing in China Canton Fair Sourcing Trip, offering entrepreneurs unparalleled sourcing opportunities. A seasoned globetrotter, international public speaker, and inventor, Amy shares her cutting-edge insights with Max and Jo on selling online in 2024. This podcast is brought...
2024-04-05
1h 13
The New Frontier: The Agentic Commerce Optimization Podcast
Mastering Social Media Ads in the age of AI with Alex Kennedy
Alex is the co-founder and CEO of Purposely.ai, which is software that delivers AI insights and streamlined workflows around advertising creative. He has over a decade of experience in digital media strategy, and has worked with brands like Team USA during the Rio Olympics, Sonos, Dolby, Google, and Sierra Club. Max and Alex discuss how ecommerce sellers should optimize their social media ads, ecommerce automation, and best practices Alex's vast experience. The conversation then shifts to learnings from Techstars, an a start-up accelerator where Max and Alex met, and fundraising strategies.
2024-03-25
1h 03
The New Frontier: The Agentic Commerce Optimization Podcast
Sourcing from China, Selling on Amazon Japan, and Optimizing with AI with Gary Huang
This week, Max and Jo talk to Gary Huang, founder of 80/20 Sourcing and the 7 Figure Seller Summit. Gary has been selling online multichannel (Amazon, eBay and Shopify) for over 10 years, and has helped thousands of e-commerce entrepreneurs save time and money sourcing products from China and scale their businesses. Gary has worked with hundreds of Chinese suppliers, having managed multimillion-dollar sourcing campaigns for clients in the US and Latin America. He is fluent in Mandarin Chinese and culturally fluent in doing business between China and the West. He also previously served as the Chair of the American Ch...
2024-03-13
57 min
The New Frontier: The Agentic Commerce Optimization Podcast
AI Takeaways from Lunch With Norm with Kelsey Farrar
This week Jo and Max are joined by Kelsey 'son of the beard guy' Farrar to discuss organic community building & growth, the best AI insights and takeaways from +500 episodes of Lunch with Norm, and Amazon's latest AI release COSMO. Kelsey is a master of organic growth hacking and community building - with +300k views on Youtube; +160k podcast downloads across Spotify, Apple, etc; +20k Amazon Seller subscribers on his newsletter and more recently building 12k followers on TikTok in the last 4 months with no advertising spend. He has also interviewed almost 100 experts on AI for...
2024-03-06
1h 02
Ecomm Breakthrough
Warning! You Are Not Ready for the AI Changes Coming to Amazon With Max Sinclair
Max Sinclair is the Founder and CEO of Ecomtent, the next generation of e-commerce catalog management. Bringing a wealth of experience from his six-year tenure at Amazon, he played pivotal roles in several notable projects. Beyond launching Amazon Business in the UK, Max was responsible for catalog quality for the country debut of Amazon.sg in Singapore, and spearheading the introduction of Amazon Grocery across the EU. In this episode… In the ever-evolving landscape of e-commerce, the emergence of generative AI technology is poised to revolutionize the way businesses operate and interact with consumers. With the integration of...
2024-02-27
50 min
Prime Talk - eCommerce Podcast
PT200 - Max Sinclair - Founder and CEO of Ecomtent.ai
In this Prime Talk Podcast Sponsored by Getida – Max Sinclair - Founder and CEO of Ecomtent.ai - talks about how he speed dated for co-founders after 6 Years at Amazon, and also more information about his life's journey. About Max Sinclair of Ecomtent.ai - https://www.ecomtent.ai/ Prior to founding Ecomtent, Max spent 6 years at Amazon. Here he worked on the launch of Amazon Business in the UK, the country launch of Amazon.sg in Singapore, and the launch of Amazon Grocery across the EU. Throughout this time, Max worked directly with 100s of...
2024-02-06
49 min
The G&T Sessions
Max Sinclair - eCommerce & AI, Oil and Water or perfect harmony ?
In this next episode of Series 4, Max Sinclair discusses his experience in San Francisco and the contrasts between the vibrant tech scene and the social problems in the city. He also shares his journey of leaving Amazon and starting his own business. Max explains the importance of experimentation with pricing and the challenges of finding the right pricing model. He highlights the intersection of e-commerce and AI as a white space that his company aims to dominate. Max Sinclair, co-founder and CEO of Ecomtent.ai, shares the origin story of the company and how they discovered the potential of...
2024-01-18
57 min
Discover Unforgettable Adventures While Multitasking Through Your Busiest Modern Lifestyle Moments
Undisclosed Location Audiobook by Max Sinclair
Listen to full audiobook for free :https://litupbook.com/freeTitle: Undisclosed LocationSubtitle: A Financial Crime Thriller (The Johnson Files, Book 1)Series: #2 in Barrett Johnson Espionage Thrillers, #1 in The Johnson FilesCategories: Crime, Law, Suspense, ThrillerAuthor: Max SinclairNarrator: John AndrewsPublisher: Back in Black LLCRelease date: 09-20-2023Language: EnglishSummary:Mitchell Roth is a billionaire hedge fund mastermind whose life turns into a nightmare in the blink of an eye. But his fate is just the tip of the iceberg of...
2023-09-20
00 min
Sellernomics
Generative AI to Revolutionize Selling on Amazon | Max Sinclair
In this exciting episode of the Sellernomics Podcast, we dive into the future of selling on Amazon with special guest Max Sinclair, the visionary founder of Ecomtent. Get ready to explore the fascinating world of generative artificial intelligence (AI) and its potential to revolutionize the way we sell on Amazon. As an Amazon seller, you know that staying ahead of the competition is crucial. And that's where generative AI comes in. Max Sinclair shares his deep insights on how this cutting-edge technology can supercharge your product listings, enhance customer engagement, and skyrocket your sales. Discover the power of generative...
2023-09-14
38 min
Transforming Amazon Listings through Generative AI: Amplify Your Sales with Max Sinclair
In the competitive landscape of e-commerce, standing out and capturing your target audience's attention is paramount. One of the most crucial aspects of achieving this is by optimizing your Amazon listings. However, the traditional approach to creating listings can be time-consuming and resource-intensive. Enter Generative AI, a revolutionary technology that has the potential to transform the way you create Amazon listings, boost your sales, and maximize your brand's visibility. [00:00:00] Introduction to technological revolutions and their scale. [00:04:18] Max Sinclair's background and transition to working with generative AI. [00:08:05] Importance of using generative AI for Amazon listings and staying competitive. [00:12:09] Challenges of AI...
2023-09-06
37 min
Startup Talk
AI-Powered Product Image Magic: How Max Sinclair's Ecomtent is changing photoshoots and the E-commerce Landscape
In this episode of Startup Talk, we delve into the world of AI-powered content creation with Max Sinclair, the co-founder and CEO of Ecomtent.ai. Drawing from his extensive background at Amazon, Max shares how he and his co-founder were inspired to revolutionize e-commerce by harnessing the potential of AI-generated content. Max’s journey unfolds as he […]
2023-08-07
00 min
The Ecommerce Lab By Ecomcy
[EP #105] [ENG] - How to Use AI to generate your Amazon product listing images with Max Sinclair
Welcome back to another episode of ecomcy's e-commerce lab podcast. On this occasion, we will have the honor of receiving Max Sinclair, the founder, and CEO of Ecotent, a leading company in the use of artificial intelligence for the generation of product images for online stores.On this occasion, Max will talk to us about the importance of using AI to create high-quality and attractive images for products offered on Amazon, one of the largest e-commerce platforms in the world.Max will walk us through how his AI technology works, which uses advanced algorithms to...
2023-03-29
33 min
Online Seller UK - Podcasts for Amazon Sellers
AI Product Images for Amazon Sellers| 107 #OnlineSellerUK Podcast with Max Sinclair from Ecomtent
In this podcast, we discuss the following: What is Generative AI? How AI works to create product images? Demo of Ecomtent Host: Prabhat Shah Guest: Max Sinclair ( https://www.ecomtent.ai/ ) Amazon Sellers Conference, 6th October 2023, Brighton | Get £10.00 OFF using this code POD2023 | Tickets: https://amafestuk.com/ ═══════════════════════════════════════ Scale your Amazon Sales with Online Seller UK Services https://onlineselleruk.com/amazongrowth/
2023-02-12
11 min
The Dine One Six
Chris Sinclair from Bodega
Chris Sinclair fell in love with cocktails when a salty San Francisco bartender schooled him on what a real martini was. Since that moment Chris has dedicated his life to teaching other aspiring bartenders and guests, wherever he has worked, the art of the craft cocktail. Chris is from New York but has made Sacramento his home having spent the last decade working at the likes of Red Rabbit, La Cosecha, Kasbah, Sail Inn, Jungle Bird and more. He is also the founding president of the Sacramento chapter of the U.S. Bartenders Guild. Chris lo...
2022-10-12
46 min
The Swamp - The ECC Eels Podcast
Episode 3 - Fantasy Chat w Callum Sinclair
This week, the new fantasy competition is discussed in detail with guru Cal Sinclair. All the tips and tricks needed are covered as well as a preview of the coming weekend.
2021-11-30
21 min
Do By Friday
Poppin’ Black Pills
This week’s challenge: watch the first episode of The Sopranos. You can hear the after show and support Do By Friday on Patreon! Edited by Quinn Rose Engineered by Cameron Bopp Show Notes Idiocracy - Wikipedia Alejandra Gaxiola on Twitter: “👏🏻💖🙏Gracias!… “ The Subway | Whitney Museum of American Artnn What’s Next for Restaurants Shut Out of Paycheck Protection Program - The New York Times Anthony Adragna on Twitter: "Republican senators are on message… “ Monty Ashley on Twitter: “I have just learned that you can buy escape room supplies online, so there’s a chance that by...
2020-04-23
1h 23
UAV News Talk – Drone News, eVTOLs, UAS Policy & Air Mobility
Altavian and Sinclair Print Masks
Altavian and the Sinclair National UAS Training and Certification Center team up to 3D print and distribute PPE masks, coronavirus resources from Drone Girl, US government anti-drone guidelines, a 360-degree onboard detect-and-avoid system, and an omnidirectional drone.UAV NewsSinclair, Altavian partner to use 3-D technology to print masksDrone manufacturer Altavian teamed up with doctors from local hospitals and improved on a 3D-printed PPE mask design from the Billings Clinic. It uses recycled materials commonly found in hospitals, is reusable, and was has N95-99 filter material. The 3D printing equipment at the...
2020-04-17
24 min
The Stories I Write
Max and Me on WWE: Seth Rollins vs Montez Ford
Me and my mate Max commentating on WWE
2020-02-26
22 min
The Stories I Write
Max and Me on WWE: R Truth vs Bobby Lashly
Me and my friend Max commentating on WWE.
2020-02-26
05 min
Felkelők [Tilos Rádió podcast]
Felkelők x Treto (SK) x Max Sinclair
ezúttal a szomédos Szlovákiából 🎆 Treto 🎆 vendég mixe és Max Sinclair hallható majd
2017-12-18
1h 45