Shows
The Extra ShotAI influencers for TikTokWill we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream?That's the topic of this week's bonus chat with May King Tsang and Amanda Webb Learn more about your ad choices. Visit megaphone.fm/adchoices2024-05-0111 minThe Extra ShotWhy has it taken so long to get DMs on Threads?Grok loses the internet this week for creating fake news. And a tractor company wins.Plus, Threads just added direct messaging but it happens in a weird way. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-04-2927 minThe Extra ShotWhat is UTM tracking and why is it magic?A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-04-2212 minThe Extra ShotWhat content drives the best results on social media?A report from Hubspot reveals the content types that deliver the best ROI for marketers.May King and Amanda discuss the top 10. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-04-1721 minThe Extra ShotSocial network notification spam isn't going awayInstagram just launched a new sticker for stories that allows users to get notifications when you post content.Which seems like a good idea but won't it end up annoying your audience?Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&S uses Aldi wine Learn more about your ad choices. Visit megaphone.fm/adchoices2024-04-1537 minThe Extra ShotIs April Fools Relevant In The Fake News Era?An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts.With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant.Amanda May King and guests discuss that, Uber Lyft & Beyonce, and how more women are listening to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-04-0841 minThe Extra ShotLinkedIn Ads and Dynamic UTMsAmanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-3013 minThe Extra ShotDoes Anyone Read LinkedIn Collaborative Posts? Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-2711 minThe Extra ShotWhy share your comments to your Instagram stories? Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-2543 minThe Extra ShotThe TikTok AccentCan you do the TikTok accent? May King and Amanda give it a try Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-2009 minThe Extra ShotThe royals, Photoshop, and the TikTok banMay King and Amanda are joined by guest Steve Saul to talk about *that photo* of Kate Middleton, low-effort design and the impending TikTok ban. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-1853 minThe Extra ShotIs disappearing social media content a good thing?Instabos Adam Mosseri floated the idea of auto-archiving posts on Threads after a set amount of time.People were not mad about the idea.But should this be a thing? Will it be better for the world if our old social media posts disappear?May King and Amanda discuss it Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-1314 minThe Extra ShotDoes social media engagement mean more website traffic?Who won the internet this week? You may be surprised.Who lost?And more importantly, is there a correlation between social media engagement and link clicks?May King and Amanda are joined by Tim and Teodora to discuss this week's hot internet marketing news. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-1146 minThe Extra ShotWhen is a conversion not a conversion? When Google changes the nameGoogle are changing the name of 'conversions' to 'key events'. But why?And why is your site suddenly getting a lot of traffic from Poland?Amanda and May King discuss the latest updates to Google Analytics 4 Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-0614 minThe Extra ShotThe Secrets Of The LinkedIn AlgorithmReal life people who work for LinkedIn have shared some of the secrets behind the algorithm. And it's good news.We also discuss Wonka world, Channel 4 and Elon's swipe at Gmail Learn more about your ad choices. Visit megaphone.fm/adchoices2024-03-0443 minThe Extra ShotDon't make these FOMO mistakesMay King is a FOMO creator. That means she uses social media and her wonderful interview skills to build buzz and excitement about your events, your launches, your online marketing.It sounds like fun but there's a lot of pitfalls. Amanda talks to May King about the top 3 mistakes people make when creating FOMO. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-2620 minThe Extra ShotHelp GA4 Ate My Website TrafficA glitch in Google Analytics means that users are seeing no traffic to their website before September 2023. But there's a fix. Find out more on this week's Bonus Shot with May King and Amanda Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-2112 minThe Extra ShotIs it all over for hashtags?An Instagram glitch started notifying Instagram users that they could only add 5 hashtags to their posts this week.Instagram claim it was a glitch but it is a sign of things to come. May King and Amanda discuss the future of tags on Instagram, there's more Taylor Swift news and how reality TV plus smoothies are winning the internet. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-1939 minThe Extra ShotWhy oh why oh why LinkedIn?LinkedIn just added a new tab to some connection menus. Amanda is annoyed... May King concurs Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-1411 minThe Extra ShotWhat has Threads stolen from X this time?Threads knows it can win if it steals *all* the best Twitter/X features, without bringing the baggage with it.A new feature is on the way. It's official, trending topics are coming. But Instaboss Adam Mosseri says it won't grow the platform.Also how TikTok AI is losing the internet, how an Irish courier company has build a strong community of fans, and what animal is May King? (she's not a bear) Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-1231 minThe Extra ShotWill Video Spaces Drag Us Back To Twitter/X?Twitter/X is about to launch video spaces. Could this be a new way to connect and engage with your audience and grow your personal brand?Is this the next Blab (do you remember Blab?) Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-0714 minThe Extra ShotWill This Change Everything?TikTok made vertical video vital for marketers. Is it about to change everything again as it embraces landscape?We discuss that. The AI Taylor Swift Porn disaster, Mark Zuckerberg and the senate and more on this week's Extra Shot. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-02-0537 minThe Extra ShotGlastonbury for Businesses?Small business conferences can be dry, boring, tiring and full of sales pitches.When Abi Sea and Niki Hutchison got together to create Adventures in Marketing they wanted a fun festival vibe. Instead of bands, there were business heroes on stage.May King and Amanda talk to Abi about what inspired the event, how she got into business and why you really should visit Edinburgh. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-3124 minThe Extra ShotTeens Are Going Old Skool With Instagram NotesAre you old enough to remember when Twitter was just text? Or when Facebook had a 'status update'? If so you might get a burst of nostalgia with Instagram notes.They're popular with teens, could they be popular with the older generation too? May King and Amanda are joined by special guests Abi Sea and Tim Lewis on this week's show. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-2922 minThe Extra ShotCreate Your Own Stickers On InstagramYou can now create your own stickers on Instagram and use them in your stories. How could businesses use this new feature?May King and Amanda discuss some options in this episode Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-2410 minThe Extra ShotIs TikTok Really A Search Engine?Turns out, TikTok isn't just for youngsters and it isn't just a social network. May King and Amanda discuss how search isn't just about Google and Bing anymore and what we can do to make our content discoverable on social. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-2232 minThe Extra ShotWill Marketers Kill Threads?Threads is launching its API. The thing that connects it to third party tools including scheduling and social media management.Are we about to be hit with a flood of scheduled marketing posts? Will it make Threads a less exciting place to be? Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-1649 minThe Extra ShotAre Marketers About To Ruin Threads?Threads is finally creating an API. That's the thing that connects the platform to third party tools, including scheduling tools.Great news for social media managers, but does this mean the marketers are coming? And when they do will they destroy it? Learn more about your ad choices. Visit megaphone.fm/adchoices2024-01-153h 12The Extra ShotEngage Like No One Is WatchingWould you like to engage like no one was watching?Back in September, it was rumoured that Instagram would let you hide your post engagements from other people. It doesn't seem to have been rolled out but would it be a good thing?Do you fear engaging with accounts? Maybe you worry about a backlash? Maybe you just can't keep up with replies? Maybe you prefer a one-2-one conversation in direct messages.This week we revisit that news s...2023-11-2734 minThe Extra ShotNow That Tagfest Is Upon UsBack in August we reported on a new feature which thankfully, doesn't seem to have made it to Instagram yet. The feature would allow you to quickly tag multiple people in a post. Who loves to be tagged in irrelevant Instagram posts? Not me!But Meta seems keen on tagging and there isn't a day that passes that I don't get a notification that I've been tagged, with everyone, in a Facebook group or on a Facebook page. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-11-2016 minThe Extra ShotBarbie, Nike, and What Happened When Twitter became X?Amanda looks back on a 'classic' episode where we see Twitter change it's name to X. Were we impressed?Maybe not but Barbies extensive marketing did get out praise, and we had a disagreement about Nike. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-11-1352 minThe Extra ShotFOMO Is Not Just For StartersBusinesses are great at promoting their events and launches before they happen, but they often forget to promote them during and after.May King tells us why this is a crucial part of FOMO creation. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-11-0424 minThe Extra ShotWould You Take A Whole Week Out To Plan Your Business?Amanda took a week out of the regular day-to-day of running her business to plan the future of the business. Did it work? What did she do? What did she learn?May King asks her all the questions Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-2825 minThe Extra ShotSocial Media Links In Google Business Profiles?In this bonus episode, May King and Amanda discuss the addition of social links to Google Business Profiles.Why is linking to social important? Why are Google Business Profiles important? Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-2510 minThe Extra ShotWagatha Christie Your Instagram MarketingInstagram is officially testing a new feature that will let you share your stories with select groups of people. A fabulous feature for businesses that serve more than one type of customer.Plus this week's internet winner is a bunch of Twitter/X users who are quietly protesting one of the platform changes.The loser is a rather bizarre TikTok Meme generator Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-2333 minThe Extra ShotYou don't need an event to get FOMOFOMO is usually associated with an event. Whether it's a launch, an online summit or an in-person meet-up, people who don't attend get the FOMO.But FOMO creator and co-host May King tells us that you can actually create FOMO about anything you do. And she tells us how. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-1621 minThe Extra ShotDo you care if you don't get personalised ads on social?Reddit is taking away the ability to opt-out of personalised ads on the site. Except for in some countries (we're guessing EU countries).It says that users will see better, more relevant ads as a result. Which is great for advertisers, but do people really care if they see relevant ads?We're not sure... Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-1112 minThe Extra ShotWould You Pay To Get Rid Of Ads On Social?Would you pay to get rid of ads on social media?TikTok is testing a new subscription service that offers and ad free experience. But will people be willing to pay to get rid of ads there.May King & Amanda discuss this topic with their friends on LinkedIn. They also talk about this week's internet winner, Canva, that just launched a rake of easy to use AI tools. And the internet loser... Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-0943 minThe Extra ShotIs Everything A Vanity Metric?Is everything just a vanity metric? Even your sales figure?May King is away creating FOMO this week so the show is a bit different. We get into the nitty-gritty of vanity metrics. What is a vanity metric?Can any metric be a vanity metric? Including sales revenue? Learn more about your ad choices. Visit megaphone.fm/adchoices2023-10-0222 minThe Extra ShotShould You Pay For Customer Service?Imagine you bought something from a shop, when you got it home you found out it was faulty, but when you bring it back to the shop they won't help you out unless you pay them for customer service.Is this what Meta is doing by asking businesses to pay for their 'Verified' service?May King and Amanda get ranty in this bonus episode of The Extra Shot. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-09-2719 minThe Extra ShotWill We All Have To Pay For X?We can only hope that this was a flight of fancy from Elon Musk.In a conversation with Israeli Prime Minister Benjamin Netanyahu, Musk suggested he may start charging everyone a small monthly fee to use X. Apparently it’s a bid to combat bots.The problem is, whilst it may help get rid of bots, it will definitely help get rid of humans. It reminded me to cancel my premium account.However, who thought people would pay for verification? Could this be a ne...2023-09-2534 minThe Extra ShotThe AI Politicians Are Coming To Getcha Learn more about your ad choices. Visit megaphone.fm/adchoices2023-09-2015 minThe Extra ShotThe Fear Of LikingPeople are posting and engaging on social media publicly less than they ever have before. Which leaves the social platforms with a problem.Less content, less engagement will make the whole place less interesting for users. And, it means less space from ads.So Instagram are testing the option to hide your like engagement from users. Will this encourage more people to engage, knowing that their boss, their stalker, their partner can't see every move they make? Learn more about your ad choices. Visit megaphone.fm/adchoices2023-09-1835 minThe Extra ShotOne Social Network To Rule Them AllMeta, X (formally known as Twitter) and now TikTok are all vying to be the one social network to rule them all.Like WeChat in China they want to *be* the internet.We think it's a bad idea. But there's a rumour that TikTok is about to ban links to external e-commerce sites like Amazon, they deny it but it would make sense if they want to be the ONE.There's fun news too. Amanda talks about one big brand that won the internet...2023-09-1126 minThe Extra ShotMaking better managers with Reg FriddleReg Friddle works with managers to make their lives easier. In this episode we talk about the challenges managers face and how to get out of the cycle of firefighting and micro-managingSubscribe to Reg's Webinar here: https://us02web.zoom.us/meeting/register/tZElcO2tqj8jH9XelfTRFjRiIxzocOzTvsDZ#/registrationAnd visit his website here: https://www.preferred-future.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices2023-09-0624 minThe Extra ShotA new way to get more comments on InstagramThis week, May King and Amanda are joined by Reg Friddle. They discuss how the Rolling Stones won the internet and how scammers on X lost it. The hot topic of the week is how to get more comments on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices2023-09-0422 minThe Extra ShotShould you be able to block people on social media?Elon Musk says he's getting rid of the block feature on X (formally Twitter). Is this a terrible idea?May King and Amanda talk about the people they block and why we really need this feature. We also talk about the new CEO and some of Musk's other weirdness. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-3014 minThe Extra ShotWatch out for the lurkers!In this episode, May King tells us why it's important to create content for the lurkers on social media.Who are the lurkers? Why do you need them? Why is talking to them important for FOMO? Find out.This is a replacement episode for this week's LinkedIn Live because someone (looks at Amanda) messed up the recording. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-2821 minThe Extra ShotIs the Tag Fest upon us? @Everyone comes to InstagramMay King and Amanda discuss a new way to tag on Instagram. Which could be super useful or terribly spammy. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-2313 minThe Extra ShotAre you about to lose your Facebook groupMay King and Amanda talk about a bizarre update from Facebook that means if you're not active in your own Facebook group, it may replace you as admin.The Internet winner is an AI bot that is trying to take over Snapchat, the losers... those cage fighters.We're also joined by Ella Orr who shares news about a LinkedIn issue currently doing the rounds. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-2136 minThe Extra ShotBonus: What will we use WhatsApp screen sharing for?WhatsApp is rolling out screen-sharing for mobile and Windows desktop.How can businesses use this cool new tool? Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-1609 minThe Extra ShotShould Influencers ask for freebies? TikTok makes e-commerce easyIt all gets a bit heated this week when May King and Amanda disagree about an influencer campaign that either won or lost the internet.They also discuss TikTok's new Fulfilled By TikTok e-commerce offering for the UK and welcome guest contributions from Jaysica Marvell and Hanna Laatio McDonnell Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-1440 minThe Extra ShotDo we secretly love the algorithms?We all hate the algorithms right? They're just robots that seem to think they know what we want (but don't). Would a chronological feed be better? Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-0914 minThe Extra ShotBad influencers, Uno and scam adsThis week in the topical digital marketing show for business. May King and Amanda award Mattel the won the internet award. But who lost the internet?They also discuss the rise of scam ads on social and search. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-0734 minThe Extra ShotIs Twitter still Twitter? The Nike Soccer Scandal & BarbieMay King and Amanda talk about Elon Musk's Twitter rebrand, a potential brand-damaging move from Nike, and a bit of Barbie Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-0149 minThe Extra ShotMay King gives Amanda Threads FOMOMeta's Twitter alternative Threads was launched but people in the EU can't get it.Amanda is in Ireland which is still in the EU, May King is in the UK. They meet in a pub to discuss the newest network on the block. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-08-0113 min
Two Geeks and A Marketing PodcastThe one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:26 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:27 Content Spotlights ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul...2021-09-081h 10