Shows
Hit and Hustle presented by Irish Sports DailyDimes with Dara | How Good Is Hannah Hidalgo And How Is The Notre Dame Season Shaping Up?Dara and Greg are back from their whirlwind schedule to check in on the Notre Dame women's basketball team with a discussion on Hannah Hidalgo, Natalija Marshall, and how the ACC is shaping up.
They end with a discussion on the meaning of Muffet McGraw statue unveiling over the weekend. 2023-12-1533 min
Marketing InsightsConversational MarketingConversational marketing aims to create relationships with the customer by building trust through conversations and by making the buying experience as smooth and easy as possible. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.Podcast Transcript2023-02-0913 minMarketing InsightsThe Impact of Block Chain on the Future of MarketingBlockchain in marketing can create a more secure relationship between brands and their customers, allowing them to design more targeted advertisements without needing to share so much data with so many companies. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.Podcast Transcript2023-01-1209 minMarketing InsightsRevisiting Gen Z Consumers – How will they Redefine Marketing?Generational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been engaged in the most transformational period from childhood to adulthood and did not have the traditional “American” experience during those years due to the pandemic’s disruption. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/. #McGrawHill #GenZ #Marketing #StrategicMarketing #generationalmarketing #segmentation #targeting #postioningPodcast Transcript2022-12-0210 minMarketing InsightsThe Reality of Augmented Reality MarketingPutting the customer into the product experience is an important mantra in today’s marketing strategy. Augmented Reality enables a company to enhance the customer experience by placing them in the middle of the experience whether it’s trying on clothes or redesigning their living room. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.Podcast Transcript2022-11-1409 minMarketing InsightsPolitical Correctness in MarketingIn this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness. To read more from Greg and Mark, visit https://marshall-johnstonmm.com/2021-03-2312 minMarketing InsightsTeaching, Learning, Supporting and Pivoting during a PandemicLike many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term. How can you still engage students who desire a connection more than ever?How can you keep the student at the center of the learning process during these unprecedented times?What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent a year ago?Listen in for some i...2020-11-2314 min
Freshstart Podcast with Author D.L. HenningNir Bashan Author: The Creator MindsetI hope you enjoy my interview with Nir as much as I did. Excellent.
Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, upgrade customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity.
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That formula is found in The Creator Mindset, which has been translated into two languages and just released worldwide by...2020-09-2645 minMarketing InsightsImplications for Marketers--Emerging from the Global CrisisListen in for 4 Emerging Implications for Marketers from Global Crisis!Learn more about:· Customer Interactions and Customer Experience· Messaging Content· Changes in Consumer Attitudes and Behaviors and· Some Anticipated NEW NORMAL in MarketingGuest Hosts: Greg Marshall and Mark Johnston, Rollins Collegehttps://marshall-johnstonmm.com/2020-06-0817 minMarketing InsightsThe Role of Marketing in Crisis ManagementWhat is the role of marketing in crisis management?!?What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!How can marketing best assist the process of getting things back on track after the crisis is over?For a firm that didn’t have a crisis management plan at present, what should firms begin doing right away to make sure they are not caught short next time?Lean in to hear what researchers, master educators and authors Greg Marshall and Marshall John...2020-03-1912 minMarketing InsightsCancel Culture & Implications for the MarketerWhat is cancel culture anyway? (Other terms for this include outrage culture, call-out culture, consumer boycott, and more) What are the implications for marketers with respect to cancel culture?What is a marketer to do in order to avoid this type of consumer emotive outrage?Tune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic.Interested in learning more about timely topics the way they are practiced in today's successful organizations? Check out their regularly updated blog at https://marshall-johnstonmm.com/.2020-01-1319 minMarketing InsightsThe Gig Economy: The Role of Marketing and the Potential ImpactWhat is the "gig economy" anyway!? What is the role of marketing in the gig economy?How is the connection between the gig economy trend and marketing management relevant?What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy?What are some of the personas for gig workers? Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience. 2019-12-0615 minMarketing InsightsB2BMail.Com - Email Usage in B2B MarketingToday’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing. CRM software company SuperOffice recently published a report on B2B email marketing and in it, they cite that email marketing as the most effective channel to generate leads for a B2B company. However, their research showed that a surprising 59% of B2B companies do not use email marketing at all, and the remaining 41% do not use it optimally. Listen in as Greg and Mark share their insight on email marketing tips, strategies for engagement and re...2019-04-1613 minMarketing InsightsThe Next Generation of Men is WatchingThis topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues. How a marketer might quantify the weight of capturing loyalty from the growing market (Millennial and Gen Z) over lost sales now? Listen in as authors and educators Greg Marshall and Mark Johnston discuss this very topic. To learn more, visit their blog site at https://marshall-johnstonmm.com/. 2019-03-2010 minMarketing InsightsWeighing in on WellnessA new year means a time of new resolutions, many of which are fitness based! According to market research agency Hall and Partners, we are living in the most health-engaged era there has ever been. Consumers are more engaged, better educated, and more empowered to make smarter decisions to make their health a priority. Many brands are certainly hoping to capitalize on this boom- which has implications for marketing managers for those brands. What are the implications and considerations of this? Listen in to hear what authors and educators, Greg Marshall and Mark Johnston have to say on this very...2019-03-1009 minMarketing InsightsInfluencer MarketingInfluencer Marketing could not be HOTTER these days with social media becoming a driving force for buyer behavior. In this edition of the Marketing Insights Podcast Series, authors and educators Greg Marshall and Mark Johnston discuss key considerations and important metrics marketers should consider when determining if influencer marketing is a good fit for their brand. For more information on this topic, please visit their blog site at https://marshall-johnstonmm.com/. 2019-01-1412 minMarketing InsightsMarketers Will Be Hacked!Marketers Will Be Hacked: It’s not a matter of if, it’s a matter of when. Data hacking is unfortunately something we often hear about in the news. And as marketers, we often have customer information related to a number of things from demographics to preferences to credit card information. What should a marketer do to guard against this? How and when should information about a data breach be communicated? Tune in to hear insights from authors and educators, Greg Marshall and Mark Johnston, both of Rollins College. For more information on this topic, please visi...2019-01-0712 minMarketing InsightsWhat's In a Name?! Branding and RebrandingVery recently, two major brands have announced brand makeovers that go as far as changing their names. Such a decision can’t be made lightly as brand loyalty and customer confusion are obvious concerns. What are some key factors a company should consider when evaluating the decision not change its name? What type of metrics are important when considering such a decision? What if it doesn’t work…. can they get a do over? Lean in to learn more from authors and educators, Greg Marshall and Mark Johnston, both of Rollins College in Winter Park, Florida. Click...2018-11-1912 min