Shows
Google Partners#41 - 5 Steps to Strategic Copywriting, with Joanna WiebeRecent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down to words. There’s a lot riding on our ability to find the right message at the right time for any audience we’re reaching. If we’re going to succeed, we need to create or curate copy that sparkles, engages, convinces—and converts. The good news is that like many skills, good writing can be learned. So this ep...2018-12-1750 minGoogle Partners#40 - Voice Assistance: The New Frontier for Brands, with Wally BrillTwenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of people with voice-activated speakers use them as part of their daily routine. Clearly, if you’re in the digital agency space, you need to understand voice user interfaces (VUIs) and get yourself in front of the trend. Wally Brill, Head of Conversation Design Advocacy & Education for the Google Assistant, is a perfect guest to walk us through this subject. He has twenty years’ experi...2018-11-2832 minGoogle Partners#38 - Are You Leaving Money on the Table? with Robin WaiteThe conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes that track expenses, calculate hourly rates, and arrive at a margin. Others go mainly on instinct or observations of what other companies are doing. But if marketers avoid looking closely at their pricing, do they run the risk of losing money? What are the gains of pricing more strategically?Pricing really comes down to two things: 1) What’s your value to your clients, and 2) How do...2018-10-2532 minGoogle Partners#36 - Wisdom from a Millennial Leader, with Brian WongEntrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the start of their careers, few figures could be as interesting as Brian Wong. At 27, has has already pioneered a category-defining rewards network that’s redefining mobile advertising. And he has amassed a level of savvy far beyond his years.In this episode, Brian shares some of the insights he’s gathered and lessons he’s learned as a rising b...2018-09-2633 minGoogle Partners#31 - Fueling an Innovation Engine, with Frederik G. PferdtGoogle has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt, grow and thrive. That’s why Google does so much to foster creativity. It informs who they hire, how they acculturate employees, how they design workspaces, how employees collaborate, and so on.We’re excited to have as our guest Frederik G. Pferdt, Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford University. In this episode, Frederik helps us unp...2018-06-2036 minGoogle Partners#30 - Mindfulness in the Business World, with Ben FederAsk just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to the high levels of stress so many of us face in our professional lives. If we aren’t giving attention to our personal state and to our close relationships, our lives can fall apart regardless of how successful we are at work. This episode sheds light on how mindfulness meshes with high performance in the corporate...2018-05-3025 min
Google Partners#24 - Smart Tips for Selling Your Business, with Tom CrowleyYou’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you hire an advisor? What makes you attractive to potential buyers? How do you know it’s a good fit?Tom Crowley joins us to share his expertise and advice on the most important steps to selling your business. From how to get organized to how selling is like marriage, he spares no details in the arduous proces...2018-02-2132 min
Google Partners#2 - Clients: The good, the bad and the uglyClients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you through the client management trinity and teach you how to balance communication and expectations.Guest - Andrew Swinand, CEO Leo Burnett North AmericaAndrew started his career at advertising agency BBDO, and later became a marketing director for P&G. He als...2017-02-1525 min