Measurelab - Podcast Details

Shows

The Measure PodProactive pipelines - the power of shifting left (with Chad Sanderson at Gable)Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shifting left in data quality 00:28:19 Tools for data engagement 00:31:12 Data contracts as agreements 00:34:06 Power dynamics in data relationships 00:37:27 Data contracts for marketing analytics 00:41:28 Bridging tech language gaps 00:45:12 Adoption challenges in technology 00:50:17 Coordination and structure in data 00:54:10...2025-07-251h 14

The Measure PodTransforming tag management with server-side GTMFull show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:23 - WhatsApp Introducing Advertising 00:11:13 - VO3 Video Model from Gemini 00:12:55 - AI-Generated Content and Deepfakes 00:14:29 - Webinar Announcement 00:15:23 - Introduction to Guest: Dennis from Stape.io 00:17:04 - Dennis' Background and Stape.io Overview 2025-07-111h 05

The Measure PodWhy teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native analytics solution 00:22:37 Data warehousing accessibility and democratisation 00:24:37 Data warehouse monetisation challenges 00:29:10 Transitioning to a data warehouse 00:32:45 Data integration process explained 00:36:17 SQL optimisation without LLMs 00:39:23 Data quality and user...2025-06-201h 00

The Measure PodDigital transformation in the age of AI (with Anthony Mayfield at Brilliant Noise)Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6 Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude Models 00:06:55 - AI Model Benchmarks and Comparisons 00:08:34 - Practical Uses of New Claude Versions 00:09:45 - AI in Data Engineering and Analysis 00:10:30 - Google Ads Data Manager API 00:11:02 - Google Tag...2025-06-061h 12

The Measure PodUsing Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technical and Business Communication 00:10:30 - Experience with Data Tools 00:11:30 - Tech Stack and Tools Used 00:13:30 - Data Culture in the Workplace 00:14:30 - Project Collaboration with Measurelab 00:15:30 - Overview...2025-05-2350 min

The Measure PodMarketing analytics updates and a BigQuery health checkFull show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer responsibilities in marketing 00:39:47 – Importance of monitoring data integrity 00:42:51 – Documentation and data governance 00:46:56 – Derelict data warehouse issues 00:49:12 – Data governance and documentation 00:54:26 – Principles of least privilege 00:58...2025-05-021h 01

The Measure PodGoogle Cloud Next 25 roundupFull show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Data tools and data quality. 00:27:01 - Data quality challenges and solutions. 00:30:15 - Building with good foundations. 00:36:08 - Unstructured data in AI platforms. 00:40:10 - BigQuery as enterprise advantage. 00:42:56 - BigQuery vector...2025-04-181h 00

The Measure PodMMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction 00:01:55 - Christmas Message and Podcast Plug 00:03:03 - Janos' Background and Career Journey 00:07:01 - Founding Atriba and Early Challenges 00:09:19 - Impact of GDPR on Attribution Modeling 00:10:58 - Factors Beyond Clicks in Marketing Measurement 00:15:25 - Defining Attribution Modeling and MMM 00:20:03 - Data-Driven Multi-Touch Attribution 00:22:17 - Pros and Cons of MMM vs. MTA 00:27:10 - Limitations and Realities of Attribution Models 00:30:43 - Measurelab Advertisement 00:33:42...2024-12-1358 min

The Measure PodProduct analytics tool assessmentFull show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover. 00:04:24 - Brighton meetup for analytics. 00:08:32 - Product analytics platforms vs GA4. 00:11:05 - Product analytics platform considerations. 00:14:46 - Lifetime value and retention analysis. 00:18:28 - Product analytics and event data. 00:22:07 - Google Analytics limitations discussed. 00:24:58 - Measurelab advertisement 00:25:39 - Data discrepancies between analytics tools. 00:27:24 - Data collection and platform discrepancies. 00:30:09 - Product analytics integration challenges. 00:32:40 - GA4 platform...2024-11-2952 min

The Measure PodROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction 00:05:15 - Crap Talks Brighton 00:07:11 - Analytics as an investment 00:10:57 - Analytics as a profit enabler 00:14:47 - Analytics team success without proof 00:18:19 - Thermostat vs. Thermometer analogy 00:23:54 - Optimising sales call strategies 00:24:04 - Measurelab Ad 00:25:22 - Simplicity in analytics adoption 00:29:41 - Empowering analysts through problem-solving 00:32:12 - Product-led growth experiment outcomes. 00:36:01 - End of Google Analytics era 00:40:03 - Modular data stack...2024-11-1552 min

The Measure PodBumbling around dating analytics (with Rosie Kipling @ Bumble)Full show notes, transcript and AI chatbot - https://bit.ly/4fmRrud Watch on YouTube - https://youtu.be/LE4Qb59aBdg 00:00:00 - Introduction and Episode Overview 00:01:19 - Rosie's Background and Career Path 00:02:03 - Insights from the Episode 00:03:30 - Rosie's Role at Bumble 00:07:09 - Decision Making in Product Analytics 00:12:00 - Testing and Iteration at Bumble 00:20:23 - Data Collection and Ecosystem Analysis 00:23:05 - Algorithm Testing and Causal Impact 00:27:01 - The Role of AI in Dating Apps 00:27:50 - Measurelab Training Ad 00:29:59 - Generative AI in Data Analysis 2024-08-0246 min

The Measure Pod101 Daralytics (with Dara Fitzgerald @ Measurelab)Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro. [00:05:28] Podcast milestones and statistics. [00:09:36] Changing Views on Google Analytics. [00:14:19] Nostalgia in analytics evolution. [00:15:54] Data refinement analogy. [00:20:30] Outsourcing analytics services. [00:22:10] Analytics in company resource management. [00:25:32] Industry-changing technology trends. [00:30:11] The magic sauce or ingredient. [00:34:20] Importance of having a business partner. [00:37:22] Rapid fire questions. ----- Episode Summary: In this week's episode of...2024-03-0847 min

The Measure PodAnalytics on form (with Alun Lucas @ Zuko Analytics)Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics 00:03:11 - Alan Lucas's background and Zuko Analytics 00:06:28 - Comparing Zuko with GA4 capabilities 00:10:03 - The problem of form analytics longevity 00:13:09 - The continuous need for form optimisation 00:18:49 - The value of a friction score metric 00:26:08 - The impact of tracking limitations on form analytics 00:28:09 - Generative AI and it's...2024-01-1943 min

The Measure PodSound Bite: How can we improve accessibility on the web?Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their...2024-01-1703 min

The Measure PodWhy don't people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics 00:09:25 - The challenge of proving SEO value 00:15:06 - Justifying the spend on Tech SEO 00:21:23 - Explaining Tech SEO to non-experts 00:24:15 - Keeping up with SEO and algorithm changes 00:31:31 - The challenges of experimentation in...2024-01-1255 min

The Measure PodSound Bite: Costs and considerations when migrating to server-side GTMEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks...2024-01-1003 min

The Measure PodGA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in...2024-01-0548 min

The Measure PodSound Bite: GA4 vs BigQuery data, what are the use cases?Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from...2024-01-0304 min

The Measure PodChristmas Special: Year in review and predictions for 2024Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction 00:00:15 - Festive greetings and episode overview 00:00:47 - Personal reflections on 2023 00:01:00 - Video games and platform updates 00:02:28 - Career changes and joining MeasurePod 00:03:33 - Launching new tools and projects 00:04:53 - Dan's focus on education and training 00:07:45 - Looking ahead to 2024 00:16:52 - The impact of ChatGPT and GA4 in 2023 00:25:06 - Predictions for tech and tools in 2024 2023-12-2253 min

The Measure PodSound Bite: Neurodiversity in data, technology and ITEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have...2023-12-2003 min

The Measure PodWarehouse native analytics (with Adam Greco @ Amplitude)Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro 03:52 Topic 53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future. We also go his thoughts around marketing and product analytics, as...2023-12-1559 min

The Measure PodSound Bite: What are the differences between ePrivacy and GDPR?Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent. Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and...2023-12-1304 min

The Measure PodSound Bite: Building effective learning experiences in analyticsEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences. Full episode here: https://shorturl.at/fjmDG ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the...2023-12-0604 min

The Measure PodSound Bite: Unraveling the meaning of personalisation with David MannheimEpisode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way. ----- ...2023-11-2906 min

The Measure PodSound Bite: Rick Dronkers discusses data privacy and GDPREpisode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along...2023-11-2205 min

The Measure PodGathering insights at MeasureCamp London 2023Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought provoking questions. What is the biggest challenge today that will be gone in five years time? And what will be the biggest challenge in th...2023-10-2508 min

The Measure PodSelf-serve analytics yay or nayFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro. 00:28 Self-serve analytics failure. 03:20 Self-serve analytics debate. 07:16 Data democratisation and self-service. 09:41 People misusing self-serve analytics. 13:14 Self-serve data analysis. 16:49 Self-serve analytics challenges. 18:10 Data literacy. 21:11 Overcoming learning challenges. 24:01 Understanding what people want. 26:01 Centralised document for company questions. 29:23 Self-serve analytics solution. 32:00 Pursuit of self-serve culture. 36:00 AI in self-serve analytics. 38:33 How to ask better questions. 40:24 Predefined list of curated questions. 43:05 Retention and success metrics. 46:21 The pursuit of self-servant data democratisation. 49:13...2023-10-1349 min

The Measure PodIntegrating analytics into teams (with Barry Pace @ Penfold)Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro. 01:04 The product world from a marketing perspective. 04:26 Intellectual gap in project management. 06:31 Product management journey. 08:29 Analytics in game development. 12:10 When to have a dedicated analyst. 14:14 Introducing a marketing analyst. 19:35 Data engineering within software engineering. 21:56 Hiring junior analysts in startups. 23:02 Analytics team structure. 26:33 Different types of measures. 30:05 Communication in data analysis. 33:28 Product and analytics across industries. 36:07 External support in startups. 38:57 Clients seeking analytics catch-up. 40:39 Building a business case...2023-10-0651 min

The Measure PodAnalytics as a data product (with Weiting Xu @ Cazoo)Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro. 01:05 Data analysis as a product. 05:02 Analytics as a data product. 06:48 Advanced analytics and data science. 10:44 Organizing data products. 14:21 Managing people's expectations. 18:15 Data product maturity. 22:41 Operational model and analytics engineering. 24:36 Productizing analytics and adoption. 28:06 Admin stuff and backlog management. 30:23 Agile coaching and Jira best practices. 36:19 User experience for stakeholders. 37:20 Positive user experience and documentation. 41:42 Battle of the hearts. 43:29 Monetizing analytics as a product. 47:18 Hair grip revelation. -----2023-09-2949 min

The Measure PodA/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro. 00:00:32 Data expert discusses A-B testing and generative AI. 00:05:03 Different perspectives on data science. 00:09:34 Be holistic in data analysis. 00:14:16 Experimentation is both science and art. 00:18:02 Value of experimentation in CRO. 00:25:55 Data democratization is essential. 00:29:53 AI has the potential to revolutionize data analytics. 00:33:39 Data people should focus on efficiency. 00:36:18 Promote better question asking. 00:40:39 Data analysts need to adapt or risk being left behind. 00:44:56 Data perfection is a myth. ----- Episode...2023-09-2247 min

The Measure PodThe evolving challenge of SEO measurement (with Alex Harvey @ ASOS)Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro. 00:01:49 SEO and unexplored territories. 00:05:31 SEO changes over time. 00:07:58 Using generative AI for content. 00:09:24 Upskilling with data and analytics. 00:12:23 SEO ROI and prioritizing efforts. 00:17:02 Keywords and changing intent. 00:18:29 Multifaceted analytics process. 00:22:03 SEO and competitor analysis. 00:24:15 SEO testing and involvement. 00:29:50 Traffic forecasting and control. 00:31:35 Handling new product categories. 00:33:37 The region beta paradox. 00:37:37 Shifting retail experience within platforms. 00:40:52 Google's generative AI experience. 00:42:23 The Google halo effect. 00:44:42 Biases in AI-generated content.2023-09-1553 min

The Measure PodWho cares about data literacy?Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro. [00:00:19] Data literacy discussion. [00:04:42] Data literacy and translation. [00:07:29] Overcoming fear of data. [00:10:38] The next extension of language. [00:13:38] Interpreting data and domain expertise. [00:16:41] AI and data interpretation. [00:19:41] Internal problems of data literacy. [00:22:10] Creating something from nothing. [00:26:42] Being a good data communicator. [00:28:30] Data communication is key. [00:31:04] Data democratisation and communication. [00:33:23] Data communication in organizations. [00:37:08] Ensuring a data literate environment. [00:39:29] Breaking down data literacy. [00:42:32] Building a data-driven organization. [00:45:29] Assessing data literacy.2023-09-0853 min

The Measure PodThe future of product analytics toolsFull show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro. [00:01:35] Future of product analytics tools. [00:03:33] Product analytics toolset changes. [00:07:40] Product-led growth. [00:10:35] The next evolution in analytics. [00:12:07] Google's dominance in analytics. [00:16:00] The cost models of event based tracking. [00:19:36] Pattern matching and data analysis. [00:22:24] Using one platform for efficiency. [00:24:24] Data collection and tool diversity. [00:27:14] Platforms should bring things together. [00:30:47] Escalating costs of these products. [00:32:09] Google's strategy with BigQuery. [00:35:30] Moving to first party data. [00:37:08] Difficulties with product managers. [00:41:05] Self-building or...2023-09-0148 min

The Measure PodThe person in personalisation (with David Mannheim @ Made With Intent)Full show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro 04:10 - Conversation 46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds...2023-08-1849 min

The Measure PodLearning design in analytics (with Phil Gomm and Tony Reeves @ Ding)Show notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro 03:33 - Topic 37:88 - Wind down 39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that...2023-03-3140 min

The Measure PodThe UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)Show notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro 02:16 - Topic 33:28 - Wind down 34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned from doing many sGTM migrations, and what the top things to consider when migrating are. The post #74 The UPDATE framework for server-side GTM...2023-03-2435 min

The Measure PodSafari is at it again - capping 1P cookie lifetimes and redefining 3rd party!All resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:48] Wind down [28:52] Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least." Quote of the episode from Dara: "we'll throw the...2022-12-1631 min

The Measure PodDebunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)All resources and the full transcript is available at https://bit.ly/3UHsQ7u. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [02:37] Wind down [35:57] Outro [37:31] --- Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way forward." ...2022-12-0938 min

The Measure PodWTF Google?! GA4’s Data API quotas are breaking things!All resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:30] Wind down [23:48] Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done ever since they've rolled out Google Analytics 4." Quote of the episode from Dara: "It feels like a bit of a...2022-12-0227 min

The Measure PodThe inevitable… Google postpones sunsetting GA360Full transcript available at https://bit.ly/3UnLhir. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [01:21] Wind down [23:10] Outro [24:57] --- Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it." Quote of the episode from Dara: "just because you have been using UA360 doesn't mean you're going...2022-11-1125 min

The Measure PodDigital accessibility in social media and analytics (with Ellen Cole @ Little Seed Group)Pictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15] Topic [03:29] Wind down [42:00] Outro [45:09] --- Quote of the episode from Ellen: "I think people don't realise that disabilities is such a vast group, you can't just bring one person in to resolve all the disability issues. You need to bring people...2022-11-0446 min

The Measure PodIn the GA4 trenches (with Stacey Harper @ Sharper Digital)**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:15 Topic 05:33 Wind down 32:55 Outro 36:14 --- Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious" Quote of the episode from Dan: "it probably took me longer than I'd care to admit to really understand GA4 well...2022-10-2837 min

The Measure PodWho you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00:15 Topic 00:07:03 Wind down 00:31:50 Outro 00:33:40 --- Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it" Quote of the episode from Dan: "a lot of people don't know that Google isn't doing what it says on the...2022-10-2134 min

The Measure PodWhy GA4 means you need to get on board with BigQuery - MeasureFest (with Katie Kaczmarek @ Measurelab)**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro - [00:00] Topic - [01:11] Wind Down - [32:22] Outro - [34:45] --- Quote of the episode from Katie: "the cool thing about BigQuery is I think the only limitations to it is your own imagination and your courage as well" Quote of the episode from Dara: "there's an entry point for people, which is probably been made more accessible...2022-10-1435 min

The Measure PodBREAKING changes in the GA4 Data API**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00 Topic 00:48 Wind Down 27:41 Outro 29:54 --- Quote of the episode from Dan: "Google can try to guess what it is you mean, but it's a stupid machine and often gets that wrong." Quote of the episode from Dara: "I get what you're saying about how maybe there's an argument for this one, but I'm greedy and now...2022-10-0730 min

The Measure PodThe current state of play with GA4**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Dan: "Time and time again, we get people with Universal Analytics and they're using their data and just assume it's complete, without realising their cookie banner is not tracking a bunch of stuff when people don't accept the cookie to be set." Quote of the episode from Dara: "People who are desperately trying to get upskilled on GA4 then...2022-09-3036 min

The Measure PodA conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of...2022-09-2337 min

The Measure PodTalking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- DISCLAIMER: Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions. --- Quote of the episode from Rick: "It's good for us to realise Google An...2022-09-1643 min

The Measure PodFrom marketing to milk (with Bastien Eymery @ Lilk)**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Bastien: "There's nothing like a sexy graph!" Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent." Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun." --- This...2022-09-0931 min

The Measure PodWho wants to be an analyticsionaire!This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too. Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe too!). Dan and Dara are taking a few well deserved weeks...2022-08-1938 min

The Measure PodWill you still need GA360 in a GA4 world?This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more! The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now) The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po. The Google...2022-08-1229 min

The Measure PodCookies and consent in Google AnalyticsThis week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff! The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr. Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694. A...2022-08-0532 min

The Measure PodDigging into Snowplow (with Jordan Peck)This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation. See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc. Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4. For good measure, here's...2022-07-2936 min

The Measure PodGoogle Analytics for apps (i.e. Firebase) vs. websitesThis week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics! Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8. This blog from Todd Kerpelman is a funny account of all the confusion around the Firebase/Google/Analytics names, well...2022-07-2223 min

The Measure PodForecasting analytics with machine learning (with Richard Fergie)This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for. Her's Richard's rules for using any machine learing forecast model: 1) No machine learning is allowed until you've plotted the data! 2) Make the simplest Forecast that you can 3) Look at where is it that this simple forecast is wrong, and correct for it 4) Repeat te process until you get fed up, or you get diminishing returns 2022-07-1532 min

The Measure PodWhat we’ve learned from teaching analyticsThis week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers! Shameless but whatevs, here's a link to our GA4 Kickstarter training - https://bit.ly/3RcfwI5. And a link to the in-person GA4 training Dan runs via brightonSEO - https://bit.ly/3amGBra. In other news, Dan sees (more) love being cemented...2022-07-0831 min

The Measure PodWhat is data retention in GA?This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes. Google documentation on the data retention setting - https://bit.ly/3yvEZok. Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data - https://bit.ly/3sEwNPI. In...2022-07-0123 min

The Measure PodConsent Mode and behavioral modelling in GA4This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think? Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu Consent Mode - https://bit.ly/3NdRqJB Behavioural modelling for consent mode - https://bit.ly/3OiNatB Reporting Identity in G...2022-06-2433 min

The Measure PodLittledata's GA4 journey (with Edward Upton)This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space. See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce at https://bit.ly/3NWuAY6. Find Ed over on LinkedIn at https...2022-06-1728 min

The Measure PodWhat is the modern data stack? (with Mark Rittman)This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup. Check out Rittman Analytics - agile analytics consulting for the modern data stack - https://bit.ly/3LTE9oV. Mark's Medium article on his Rittman Analytics' modern data stack setup called "How Rittman Analytics does Anal...2022-05-2730 min

The Measure PodProduct analytics and CRAP Talks (with Bhavik Patel)This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics, CRAP Talks, and the concept of 'analytical debt'. Find Bhav on his platform of choice - Twitter at https://bit.ly/3PntANX. Check out the blog Bhav wrote on "Data Privacy is the Latest Natural Resource in Tech" on the CRAP Medium on https://bit.ly/3sJM41d. Visit the CRAP Talks website for info on the next event and links to their Slack community (it's nice I promise!) - https...2022-05-2029 min

The Measure PodHow do you measure the return on analytics?This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible return for their hard work. The key ways that were discussed to measure the impact (or return if you will...) of analytics is via: - Optimising marketing campaign ROAS - Improving website/app CVR via testing and CRO programs - Product optimisation to reduce churn or improve engagement and thus LTV - Time...2022-05-1321 min

The Measure PodHow attribution works in Google Analytics 3 and 4This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models. The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is at https://bit.ly/3LRdolG. Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from Krisjan Oldekamp at Stacktonic - https://bit.ly/3sdfuVa. ...2022-05-0633 min

The Measure PodEvents, events, events - explaining the various GA4 event typesThis week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised. The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU. The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG. The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at https://bit.ly/3vOiete. The event types...2022-04-2941 min

The Measure PodIs tracking too much a bad thing?This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4. Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)! Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool...2022-04-2226 min

The Measure PodMeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible. Check out Dan's Marvel-themed Google Analytics 4 presentation slides on "The role of GA in the future MarTech stack" over at https://bit.ly/3JKL3M9. Dan's pick is from Will Critchlow on "Lessons from hundreds of SEO A/B tests" - https://bit.ly/3vh2vTj. Matthew's pick is from Michael Van Den Reym...2022-04-1534 min

The Measure PodWhat to do as the sun is setting on Universal AnalyticsThis week Dan and Dara talk more about the announcement from Google on sunsetting Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage. The key takeaway is DO NOT PANIC! Just focus on getting GA4 setup up to a good level before 1st July 2022, and we can think about how to get at the UA data after 1st July 2023. The PIVOT framework to help get GA4 set up - https://bit.ly/38w00Vx. And check out episode #7 for the deep-dive of PIVOT with...2022-04-0831 min

The Measure PodMeasuring SEO (with Jenni Stacey)This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful. Jenni shares how they work across different search engines, and how things like Core Web Vitals changes things in SEO. See our post on the announcement from Google on the sunsetting of Universal Analytics in 2023 - https://bit.ly/3uqhvhl. See more details on Core Web Vitals over at https://bit.ly/3tygzIl. Jenni mentions a few products in the conversation, they include: - Semrush - https://bit.ly/3...2022-03-2530 min

The Measure PodThe brightonSEO and MeasureFest story (With Kelvin Newman)This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest. Kelvin shares how they come about, what the future holds and the ideas behind the fringe events in general. Details on the new UTMs GA4 have just stealthily released - https://bit.ly/3qejLHa. And for the new GA4 homepage (sure, why not) - https://bit.ly/3ie5d5S. Find out more information on brightonSEO and get your tickets for the April 2022 conference at https://bit.ly/360DFi4. And get your tickets for...2022-03-1833 min

The Measure PodBONUS Google is sunsetting Universal Analytics!Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit.ly/3Ka513y If you want to join Dan and Dara on the podcast, or want to suggest a topic for them to chit-chat about, email podcast@measurelab.co.uk or find them on LinkedIn...2022-03-1606 min

The Measure PodWhy use both GA and AA? (With Liam Galliers)This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about some of the differences and their strengths and weaknesses, and who they think the target audiences are for each. The Measure Slack gets yet another honourable mention, this time for their #adobe-analtyics channel. Join your fellow analytics enthusiasts over at https://bit.ly/3CzzRji, whatever your flavour. Liam also shouts out Adobe Experience League for AA support as a good resource - https://adobe.ly/3I2XuSL. 2022-03-1138 min

The Measure PodCan you track offline marketing in GA?This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods of doing are, and what to look out for when analysing the performance of the offline channels. Check out Simo Ahava's post on the best practice (and recommended) Custom Dimensions you should set up in Universal Analytics asap - https://bit.ly/3sEwNPI. Here a nice picture of a happy red car :) - https://bit.ly/3hCNJzY. Check out Dan's new blog Danalaytics and sign up the the mailing list to get his...2022-03-0427 min

The Measure PodCommon Google Analytics mistakes to avoidThis week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business. The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X. GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3...2022-02-1833 min

The Measure PodApp attribution for dummies, and web analysts (with Derek Ooi)This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app. Check out Derek on LinkedIn - https://bit.ly/3gCfSX9. Register for the next MeasureSummit - https://bit.ly/3rFLwJz. UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1. How to link Google...2022-02-1132 min

The Measure PodDan and Dara’s analytics journeyThis week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics. Episode 4 - What makes a good analytics consultant - https://bit.ly/3L5Qszb. Episode 18 - What is analytics maturity today? (with Steen Rasmussen) - https://bit.ly/3AUzNtV. In other news, Dan and Dara go to the pub! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk...2022-02-0434 min

The Measure PodWhat will the role of GA be in the future?This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. Check out the announcement from Looker back in November 2021 stating they are rolling in the Data Studio team into their own https://bit.ly/3r6V2Fv. Grab yourself a ticket to MeasureFest on 6th...2022-01-2828 min

The Measure PodHow to keep up with analyticsThis week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general. In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc. There are many references and links to resources and people in this episode, please visit the show page for them all! 2022-01-2124 min

The Measure PodData-driven attribution - the past, present and future (with Tom Woods)This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model. Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R. Check out Jellyfish at https://bit.ly/33jrKdJ. The announcement of DDA in GA4 is at https://bit.ly/3trPcA7. In other news, Dan falls over and Tom cooks up a storm! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join...2022-01-1426 min

The Measure PodGA4 feature we need to see in 2022 (with George Mendham)This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass). The main features we see GA4 needing are: - Views (or a good enough replacement) - Session and product/item scope custom dimensions and metrics - Updates to the Data API for the rest of the standard dimensions and metrics - Enhanced report filtering and sorting (including regex filters) - Release of a Google Optimize integration - Release of an Admin API - Full launch of Measurement...2022-01-0726 min

The Measure PodSheets, the unsung hero of GAThis week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a bid deal or not. They get into the use cases it fulfils for UA and how/if tools like Google Data Studio, BigQuery and the GA4 explore workspace will be able to fill the gap. Check out the GA Google Sheets add-on over at https://bit.ly/3IdEFNJ, or find it in Google Sheets under Extension>Add-ons>Get add-ons. In other news, Dan pots some...2021-12-0319 min

The Measure PodWhat is analytics maturity today? (with Steen Rasmussen)This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19. Check out IIH Nordic's 4-day work week over at https://bit.ly/3HTtjyr. In other news, Dan measures himself, Dara stays in and Steen gets social! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something...2021-11-2632 min

The Measure PodWhy you should be using Segments in Universal AnalyticsThis week Dan and Dara discuss Segments in GA (Universal Analytics). It's a favourite topic for both of them, both having done their fair share over the years. They discuss some good use cases, lesser-known hacks and applications. The release notes of the new GA4 channel updates are at https://bit.ly/3oDeeYY, and the full channel definitions are at https://bit.ly/3wWgvlV. The announcement of the updates to Facebook (Metta?) Ads targeting coming 19th January 2022 is at https://bit.ly/3nswTay. ...2021-11-1925 min

The Measure PodThe quantified self: Whoopcast (with Steven Elliott)This week Dan and Dara are joined by Steven Elliott, Measurelab's Commercial Director. Steve discusses how tracking as much data as possible about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery. THIS IS NOT AN AD... But here is Steve's WHOOP referral link if you're interested - https://bit.ly/3CcPA6s. The Google Data Studio (GDS) interactivity updates are at https://bit.ly/3ocUc7u. The Google Analytics 4 (GA4) user roles updates are...2021-11-1227 min

The Measure PodWhen is GA not the answer?This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work. The Google Analytics for Firebase upgrade to Google Analytics 4 has until the 15th February 2022 before data is deleted, and 17th January 2022 before new data stops being processed https://bit.ly/3CLTF2u. The announcement of Google Ads Performance Max campaign rollout and update for local and shopping campaigns early 2022 https://bit.ly/3k0lgph. 2021-11-0519 min

The Measure PodHow COVID-19 impacts data analysis (with Jake Birch)This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months. See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov. Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W. Find the announcement on data-driven attribution rolling out to all GA4 properties...2021-10-2920 min

The Measure PodServer-side GTM, what is it?This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going. Check out the Dune trailer at https://bit.ly/3B5vLx8, we are very excited! In other news, Dan has a holiday and Dara starts a book! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about...2021-10-2219 min

The Measure PodWhy impartiality is important in marketing analytics (with Mark Rochefort)This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf. The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf. Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota...2021-10-1526 min

The Measure PodIs this the end of real data in analytics?This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future. The article from Google that inspired this is titled "How modeling technology enhances your analytics and prioritizes privacy" - https://bit.ly/3AkDJST. The article from Google Ads announcing the...2021-10-0827 min

The Measure PodBetter metrics for web measurementThis week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age. Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr. Dara's new find Agency Hackers is https://bit.ly/3hY0VQr. In other news, Dan and Dara watch some TV! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and...2021-09-2434 min

The Measure PodIs attribution modelling important?This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in. Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)." In other news, Dan gets a new skateboard and Dara goes out singing! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello...2021-09-1725 min

The Measure PodThe 15 minute GA auditThis week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them. Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP. View setup best practices from Steven Johnson - https://bit.ly/3A0MqCu. Important view filters to use from Benjamin Mangold - https://bit.ly/3zWBp4R. In other news, Dan plays more games and Dara goes campervanning! ...2021-09-1017 min

The Measure PodDo you really need GA360?This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions. The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj. In other news, Dan finally gets to talk about Star Trek and Dara books a real-life holiday! Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara...2021-08-2714 min

The Measure PodWhat makes a good analytics consultant?This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit. The company values we discuss are tenacity, curiosity, integrity and compassion. The webinar from Peter O'Neill from ZHS Orchards on "Quadfurcation of Digital Analytics tools" can be found over at https://bit.ly/3iDODNO. Definitely worth a watch and signing up for their future events! 2021-08-1313 min