MediaDev - Podcast Details

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Set to FailFrom PR to an Amazing Entrepreneur and Business Leader | Devinsider President Co Founder and MediaDev COO Liz Lemarchand | Ep.0001From PR to an Amazing Entrepreneur and Business Leader Devinsider President Co Founder and MediaDev COO Liz Lemarchand on embracing uncertainty and mitigating risk in setting up businesses, how independent software vendors are changing their expectations towards outsourcing, Liz's take on the Philippines' technology priorities | Ep.0001 Links: Liz Lemarchand https://www.linkedin.com/in/liz-lemarchand/ MediaDev Website https://www.mediadev.com/ Book: Tune in and Dial Out How to Win at B2B Cold Calling Amazon Link Devinsider https://www.mediadev.com/tune-in-and-dial-out-how-to-win-at-b2b-cold-calling/ We love feedback! Connect with Joseph Indolos: https://www.linkedin.com/in/jose...2022-09-2843 min

storia.riassuntiDalla Restaurazione al 1848L'Europa dalla Restaurazione al 1848 Tematiche: il concetto di "Restaurazione", ideologie politiche ottocentesche, aspetti generali dei "Moti" del 1820-21 e 1830-31, le classi borghese e operaia, le insurrezioni del 1848. Video lezione preparata per una Quarta superiore professionale e collegata al libro di testo De Vecchi, Giovannetti, "La nostra avventura", volume 4, Editrice Pearson. LINK al documento PDF: http://bellodie.altervista.org/Prof4_file/15.Europa_fino_al_48_per_LIM.pdf LINK al materiale video indicato: Aspetti principali del Romanticismo (3min): https://www.youtube.com/watch?v=XR963200oYY Borghesia...2021-12-1800 min

SMplified: Software Marketing Made SimpleWhy we decided to create an online masterclassLiz shares the thought process and the "why" behind putting together Mediadev Marketing Masterclass for you software marketers!Essentials to Lead Generation for software vendors is MediaDev's pilot online marketing course. We're really excited to be able to share this project with you, and we hope that it will serve the purpose of enabling you or your BDR's to be more successful as you do outbound lead generation activities. We have provided vast information about: how to do outreach what channels to use what types of messaging to create how to understand your buyer person...2021-11-2307 min

SMplified: Software Marketing Made SimpleWhy OEM Program Holders Should Help Their ISV Partners to Market Their SolutionsIn order to create a win-win situation, the more products your partner sells, the more revenue you're generating for yourself. So, it's really in your best interest to help your partners market their product. And there's a number of different ways that you can do that. Listen in, OEM program holders!2021-11-1009 min

SMplified: Software Marketing Made SimpleAre Prospects Tired of Outreach Because of the Pandemic? B2B Lead Generation Tips for ISVsLiz talks to Joseph Indolos, a Lead Generation Guru, about navigating lead generation during the pandemic. Which industries are best for outreach now and which ones to hold off for the time being. He shares insights, tips, and practical advice on how to be a better marketer in this new normal. Listen in!2021-10-2721 min

SMplified: Software Marketing Made SimpleHow Culture Influences MarketingIn this episode, Liz talks about how your grasp of the culture of the market you're trying to serve can indicate how your marketing efforts will translate. Having lived in France for 22 years as an American, she shares how her very American-centric outlook to marketing, business, and the world, in general, has changed over the years. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging. Listen in, especially if you cater to a multi-cultural, multinational market.2021-10-1907 min

SMplified: Software Marketing Made SimpleSuccessful Outbound Lead Generation Tactics for Q4It's the mad dash at the end of the year. We're in Q4 and time is going by fast. Everyone wants to finish off 2021 with a bang and kick off 2022 on the right foot. So what are some strategies that you can be doing in order to generate better leads? That is the topic for today's Software Marketing Made Simple episode. Listen in!2021-10-1208 min

SMplified: Software Marketing Made SimpleHow Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?Liz discusses with William Philipps, one of outbound lead generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.2021-08-1717 min

SMplified: Software Marketing Made SimpleThe Truth about Losing B2B Software Sales Deals : Why it’s Not About PriceRyan Sorley, Founder and CEO of DoubleCheck Research, talks about what's more important in the overall scheme of the software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.2021-08-1018 min

SMplified: Software Marketing Made SimpleIs Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales LeadsLiz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.2021-08-0310 min

SMplified: Software Marketing Made SimpleHow Market Intelligence Reports are Crucial to Any Sales Person’s Bag of ToolsWilliam Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.2021-07-2711 min

SMplified: Software Marketing Made SimpleHow To Be Authentic When Marketing SoftwareIn this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.2021-07-1305 min

SMplified: Software Marketing Made SimpleHow to Create B2B Software Content that’s Fun – Is it Even Possible?Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.2021-07-0525 min

SMplified: Software Marketing Made SimpleMaking Great Video Content – Professional Tips to Get you StartedLiz talks with Romain Menu who is a videographer and photographer. Learn as they discuss about the process of creating a great video content and some professional tips to get you started.2021-06-2815 min

SMplified: Software Marketing Made SimpleHow Marketing Is Like Weight LossLike losing weight, marketing is a journey. It's not easy, and it doesn't happen overnight. To find success in both, know that consistency is the key and you should keep in mind that it's important to work with a strong support group that is working towards the same end goal that will help you when the going gets rough.2021-06-2107 min

SMplified: Software Marketing Made SimpleThe Best Practices of Managing Remote TeamsLiz talks with Liam Martin, Co-Founder of Staff.com and Co-Organizer of Running Remote, who shares his expertise in managing remote workforces and what will happen post-pandemic.2021-06-1427 min

SMplified: Software Marketing Made SimpleIntroduction to Lead Generation Strategies: What Is a Lead?Liz walks us through the criteria for validating a lead as a valid business opportunity.2021-06-0708 min

SMplified: Software Marketing Made SimplePreparing the Groundwork for Successful Marketing OutreachLiz talks about the best practices on field marketing with Heike Marquordt, who is the Senior Director for Central Europe & UKI Marketing at Unit4.2021-06-0209 min

SMplified: Software Marketing Made SimpleBest Practices For LinkedIn AdvertisingLiz talks with Sander Oostewechel (MediaDev Marketing Manager) about the value of launching ad campaigns to promote your content or events on the world's largest professional social network.2021-05-3125 min

SMplified: Software Marketing Made SimpleSoftware Marketing Campaigns That Work – What’s the Secret?Liz talks about the key to effective marketing campaigns with Celine Nabais Kahoudji, who is the Senior Field Marketing Manager (South Europe/Benelux) at Couchbase.2021-05-2411 min

SMplified: Software Marketing Made SimpleBest Practices For Making Any Software Lead Generation Campaign For Software A SuccessLiz talks with Shai Schneiderman (MediaDev Client Operations Manager) about campaign management, with a focus on client onboarding, market segmentation, campaign launch, and reporting.2021-05-1725 min

SMplified: Software Marketing Made SimpleWhy Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales StrategyLiz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.2021-05-1027 min

SMplified: Software Marketing Made SimpleCreating Content for Independent Software Vendors (ISVs)Liz talks about content writing for ISVs with Bernadette Wilson, who is a regular contributor to the DevPro Journal and has 20+ years of experience as a journalist, writer, editor and B2B marketer.2021-05-0311 min