Shows
The Digital HandshakeThe Digital Handshake Episode 12: Trust Before the Consult with Dr. Mark EpsteinLegendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.
2026-01-2218 min
The Digital HandshakeThe Digital Handshake Episode 11: Authentic Growth with Dr. Raghu Athre In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine.
2025-12-1820 min
The Digital HandshakeThe Digital Handshake Episode 10: Keeping It Real Online with Dr. Gianfranco FrojoHost Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients.
2025-12-0414 min
The Digital HandshakeSocial Media, Patient Connection, and Growth with Dr. Charlie RiccioHost Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success.
2025-11-2014 min
The Digital HandshakeInnovation, Integrity, and Image with Dr. Barry DiBernardoHost Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts.
2025-11-1322 min
The Digital HandshakeBuilding Trust Through Results with Dr. Johnny MaoHost Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography, and patient reviews fuel his growing digital presence.
2025-11-0614 min
Beauty & the Beasts PodcastThe Consultation Episode: What Really Happens Before Surgery A great consultation can be the difference between anxiety and confidence. In this episode of Beauty and the Beast, the surgeons walk listeners through a real consult from start to finish, how they evaluate goals, when they say “yes” (and when they say “no”), how they use 3D imaging and photos to set expectations, and the practical financing conversations patients need to plan for a procedure. Honest, useful, and reassuring: this is the inside look every prospective patient needs. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your opti
2025-11-0413 min
Beauty & the Beasts PodcastPlastic Surgery Trends That Actually Make Sense (and Some That Don’t)From “natural” breast aesthetics to the rise of younger facelift patients, the world of plastic surgery is evolving fast. In this episode of Beauty and the Beast, the doctors break down which trends actually deliver better outcomes and which ones are pure social media hype. From internal bras and Motiva implants to the growing use of GLP-1s and peptides, this is a no-filter discussion about what’s shaping the future of beauty, health, and surgical innovation. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0415 min
Beauty & the Beasts PodcastFat Transfer: From Waist to Face to BreastFat isn’t the enemy, it’s a secret weapon. In this episode of Beauty and the Beast, the doctors break down fat transfer: how it works, where it’s used, and why it’s become one of the most natural, versatile tools in aesthetics. From restoring youthful facial volume to enhancing curves, they explain what makes an ideal candidate and what patients need to know about fat survival.Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0412 min
Beauty & the Beasts PodcastRevision Breast Surgery: When Things Go Wrong (and How to Fix Them)Sometimes, things don’t go as planned, whether it’s a poor result, implant issues, or changes over time. In this episode of Beauty and the Beast, the doctors share what really happens during revision breast surgery, how advanced techniques like the internal bra and fat grafting help restore confidence, and what to look for when choosing a true revision specialist. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0413 min
Beauty & the Beasts PodcastMen Get Plastic Surgery Too – And Here’s WhyMen are breaking the stigma around cosmetic surgery and realizing that confidence has no gender. In this episode of Beauty and the Beast, the doctors dive into the fastest-growing segment in aesthetics: male plastic surgery. From eyelid lifts to jawline contouring, they discuss what’s trending, how male anatomy shapes surgical technique, and why these transformations are about strength and self-assurance, not vanity.
2025-11-0413 min
Beauty & the Beasts PodcastAre You a Candidate for a Facelift or Fillers?In today’s beauty culture, it’s easy to get lost between injectables and surgery. In this episode of Beauty and the Beast, the doctors break down the “filler vs facelift” conversation, explaining when injectables enhance and when they can actually start to distort. They’ll tackle filler fatigue, “Ozempic face,” and the real signs it’s time to consider a facelift. If you’ve ever wondered how to age gracefully without overdoing it, this is your roadmap.
2025-11-0412 min
Beauty & the Beasts PodcastNose Jobs Explained: The Art of RhinoplastyRhinoplasty is equal parts art and anatomy, one of the most intricate procedures in plastic surgery. In this episode of Beauty and the Beast, the doctors break down everything you’ve ever wondered about nose surgery: function, form, and finding balance.Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0413 min
Beauty & the Beasts PodcastThe Mommy Makeover: Real Talk on Tummy Tucks, Breasts & Everything ElseMotherhood changes everything, including your body. In this episode of Beauty and the Beast, our surgeons sit down for an honest conversation about the modern mommy makeover: what it really is, who it’s for, and what recovery looks like in real life. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0412 min
Beauty & the Beasts PodcastBreast Aug 101: What No One Tells You About Breast AugmentationThere’s a lot of noise and a lot of myths around breast augmentation. In this episode of Beauty and the Beast, we break down everything patients really need to know before surgery. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0419 min
Beauty & the Beasts PodcastThe Eyelid Episode: How to Avoid the #1 Facial Surgery DisasterFew procedures are as delicate or misunderstood as eyelid surgery. In this episode of Beauty and the Beast, we spotlight Dr. Pacella's unique expertise in oculoplastic surgery and reveal why even a small mistake around the eyes can have major consequences. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0418 min
Beauty & the Beasts PodcastFacelifts at 40? The Truth About Aging and Timing Your SurgeryThink facelifts are only for your 60s? Think again. In this episode of Beauty and the Beast, we unpack the truth about aging and why more people in their 40s are turning to facial rejuvenation earlier than ever. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0415 min
Beauty & the Beasts PodcastWhy We Became Plastic Surgeons: The Art and Science Behind the ScalpelIn Beauty & the Beast, we explore the dual sides of plastic surgery, the art and the obsession, the beauty and the burden. Two leading surgeons open up about how they got started, the mentors who shaped them, and what perfectionism really means behind the scalpel. Ready to learn more or schedule a consultation? Contact Dr. Pacella here or Dr. Jejurikar here to explore your options.
2025-11-0412 min
The Digital HandshakeAuthenticity and Social Media Strategy with Dr. Roger CasonIn this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.
2025-10-3015 min
The Digital HandshakeBuilding Trust Early in Practice with Dr. Joseph KellingHost Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice
2025-10-2313 min
The Digital HandshakeAuthenticity in Plastic Surgery Marketing with Dr. Jason PoznerIn this episode of The Digital Handshake, host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the foundation of long-term success.
2025-10-2014 min
The Digital HandshakeBuilding Trust Through the Digital Handshake with Dr. Edward GronetIn this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes education, that are reshaping how surgeons connect with their communities.
2025-10-0914 min
The Digital HandshakeKickoffEpisode 1 – Kick OffIn the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-moving digital landscape. From websites and social media to video content and reputation management, this podcast wi...
2025-09-2003 min
The Digital HandshakeMastering Your Digital Handshake with Dr. William Adams, Jr.Episode 2 – Interview with Dr. William Adams, Jr.In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice.
2025-09-2018 min