Shows
MediaJel | The PodcastAdvertising Attribution: How to Know Which Cannabis Ads Are Driving DollarsMany cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Digital Out-of-Home (DOOH), Display, Google Search, SEO, and more—before making a purchase. Yet, most businesses still rely on outdated last-click attribution, which only credits the final interaction and ignores the role of brand awareness and the halo effect.
In this webinar, we’ll break it all down in simple terms. You’ll learn what an attribution model is, why it matters, and how to ass...2025-05-011h 00MediaJel | The PodcastText Your Way to More Sales: The Ultimate Cannabis SMS & MMS Marketing PlaybookReady to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing!
Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, where we’ll uncover how text-based marketing can ignite engagement, build customer loyalty, and drive repeat sales—all while keeping you compliant with text message regulations.
SMS and MMS marketing aren’t just effective—they’re essential for staying ahead in a competitive market. Learn when to use text vs. multimedia messages for maximum impact, and discover how to craft messages that grab...2025-04-2558 minMediaJel | The PodcastYou Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases RetentionA dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market.
The challenges of acquiring new customers go beyond creating a cost-effective strategy. To ensure a high acquisition cost is worthwhile, you must also find ways to ret...2025-01-1752 minMediaJel | The PodcastLights, Camera, Cannabis Amplify Your Brand with CTVIf you're not including connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.
In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting consumer loyalty. Connected TV (CTV) offers a unique opportunity to communicate your brand’s personality and values directly to consumers in a highly engaging, visual format. This webinar, featuring Andrew Rose...2024-11-011h 01MediaJel | The PodcastHow Cannabis Customer Lifetime Value Impacts Return On Ad SpendKnowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how leveraging these data points can transform your campaigns into precise, ROI-driving machines. By understanding how much you can afford to spend on acquiring new customers and how much value each customer brings over time, you can allocate your budget more efficiently and focus on high-impact programmatic strategies.
Joining us is media pro, Jenny Shi, VP of Media Strategy & Operations, who will show us how in...2024-10-101h 00MediaJel | The PodcastIntegrating AI into the Cannabis Business: Enhancing In-Store and Online ExperiencesAI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..
Our speaker, Dr. Nathan Johnson, President & CEO of Verne Bio is here to show you how AI for cannabis businesses can transform your operations and elevate your customer experiences both in-store and within your organization.
In this...2024-08-171h 01MediaJel | The PodcastMastering LinkedIn Thought Leadership For The Cannabis IndustryJoin us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.
Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s vi...2024-07-181h 00MediaJel | The PodcastElevate Your Cannabis Brand: Strategies for Market DominanceJoin us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share.
During our 60-minute session, you’ll uncover:
• Effective techniques for building and maintaining a strong cannabis brand.
• How to pivot your product offerings in response to mar...2024-06-1359 minMediaJel | The PodcastExpanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROIIn the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.
One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.
Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience that is ready to convert translates to...2024-04-2531 minMediaJel | The PodcastHarnessing Geo-Targeted Ad Technology for Location-Based Cannabis MarketingIn the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.
Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?
• Increase store visits and sales by serving ads tailored to audiences interested in your products that li...2024-03-2849 minMediaJel | The PodcastPuff, Puff, Post: Cannabis Direct Mail Tactics for Customer AcquisitionJoin Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data.
Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.
During our 60-minute we...2024-02-2957 minMediaJel | The PodcastUnlocking Competitive Advantage Through Data Analytics and Customer Data EnrichmentIn today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind.
Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!
There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment...2024-01-1138 minMediaJel | The PodcastHigh Impact Mid-Funnel Marketing Tactics For Cannabis ECommerce BrandsWhat Is MOF and Why Is It Crucial in Cannabis Marketing?
The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?
The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your br...2023-11-0247 minMediaJel | The PodcastImmersive In-Store Experiences That Convert Cannabis Customers with Jonathan Black and Brooke MangumWelcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.
Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but increased brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.
In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's where Jonathan Black, CEO, and Brooke...2023-10-051h 04MediaJel | The PodcastBubbles and a Buzz: The Business of Cannabis BeveragesCan you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.
Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.
Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest growing product segment. (BDSA no...2023-09-221h 13MediaJel | The Podcast3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt TavernaUnlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data
Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.
How First-Party Cannabis Data Enhances Customer Engagement
With this level of hyper-personalization at your fingertips, you’re not just improving custom...2023-09-2142 minMediaJel | The Podcast4 Ways to Re-Engage High Value Cannabis Consumers with Happy Cabbage Analytics CEO Andrew WatsonIt's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy.
There are massive opportunities for cannabis businesses to create customer re-engagement experiences that translate into sales. During this week's podcast, we are meeting with Andrew Watson, CEO and Co-Founder at Happy Cabbage Analytics to discuss how to segment and...2022-09-0857 minMediaJel | The PodcastProduct Release: How to Maximize Sales with Multi Touch Attribution ReportsMediaJel's cannabis retail marketing dashboard is here to solve your attribution headaches.
It’s one thing to launch a marketing campaign, it’s another to accurately attribute revenue.
If you can’t determine how well your cannabis digital marketing initiatives are performing, allocating budgets will be an uphill battle.
Here at MediaJel, we’re on a mission to revolutionize digital marketing for cannabis brands and retailers, and setting revenue attribution as an industry standard is a key step for marketing success.
Learn how to make smarter marketing decisions, use your budgets more effectively, and gain insight into campaigns that are influencin...2022-07-151h 00MediaJel | The Podcast$1M Cannabis Marketing Return on Investment Case StudyJoin us as we walk through our most successful cannabis MSO case studies and the marketing strategies that resulted in significant ROI.
Joined by our top MediaJel strategists in SEO, Google Ads, and Programmatic Display Ads, we will examine the campaign types, timelines, and budgets required to see a significant return on ad spend.
During our 60-minute webinar, we’ll cover:
Defining your cannabis marketing goals and designing campaigns that drive serious ROAS
The tech, budget, and marketing plan you’ll need in place to generate a $1M ROAS
Understanding multi-touch attribution and tracking your advertising metrics
Whether your goals are to...2022-07-081h 01MediaJel | The PodcastLife Beyond Cookies: Increase Ad Personalization with Cannabis Consumer Identity GraphsThe disappearance of cookies and Apple’s ATT implementation have thrown marketers for a loop. Don’t fear, there is a superior long-term solution!
Building and using an identity graph provides both long-term stability and intriguing new possibilities in the face of diminishing addressability.
With the rise of people-oriented marketing, identity graphs have become the cornerstone for identifying and connecting with people across all channels and devices.
Identity graphs enable large-scale, multi-channel marketing for connecting with customers at every stage of their journey. Rather than looking at clients as numbers, people-based marketing looks at them as individuals and allows you to c...2022-06-1057 minMediaJel | The PodcastEmerging Market Alert: New Jersey Cannabis DispensariesAs cannabis acceptance increases in the U.S, more states are expanding legalization from medical to recreational sales.
New Jersey recently passed legislation allowing its medical cannabis retailers to transition to adult-use sales. Wondering how your marketing strategy should shift to include this estimated 1.3M recreational cannabis user market?
What You'll Learn
States that allow adult-use cannabis see about $37.5 million more in revenue than medical-only cannabis states. The opportunity for growth in New Jersey marijuana dispensaries is available, is your business ready for the influx of customers?
Join our webinar to understand more about how to prepare your business for...2022-05-0543 minMediaJel | The PodcastSEO 101 for Cannabis DispensariesJoin us and we will share how we increased dispensary online revenue by 330% for an east coast retailer using cannabis SEO strategies plus our top 3 easy-to-implement onsite SEO tactics that you can execute today.
What You'll Learn
Cannabis dispensary SEO is one of the most underutilized marketing services in our industry. Why? SEO takes technical skill to implement and full results can take 3 – 6 months to materialize.
Even with longer timelines, SEO is one of the most valuable marketing tactics to get your cannabis business to the top of organic search results.
During our 60-minute webinar, you’ll discover:
• How to do key...2022-04-291h 01MediaJel | The Podcast4 Music Festival Marketing Strategies for Cannabis BrandsOver 25 million people are expected to attend music festivals in 2022, don’t miss out on reaching these attendees with our top music festival marketing strategies for your cannabis brand!
Capturing cannabis audiences from a local music festival can benefit your business year over year. Short-term benefits could mean boosting website traffic, moving product off the shelves, and potentially huge increases in sales.
Music festival goers are a loyal bunch, so make sure your cannabis brand is front and center. Tune in and learn how to target this valuable audience.
During our 60-minute webinar, you’ll learn:
• To build your audience pool...2022-04-2127 minMediaJel | The PodcastGet Seen: 10 Different Ways to Advertise Your Cannabis Store on GoogleGoogle Ads are not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive more sales.
Show up at the top of Google search results and increase your online sales. When you make it easy for potential customers to find you on the world’s number 1 search engine, you can grow your web traffic and boost your revenue.
With few dispensaries taking advantage of Google Ads, launching ads now can help you score a la...2022-04-141h 05MediaJel | The PodcastHow to Build A Thriving Cannabis Digital Marketing EcosystemThe cannabis digital marketing ecosystem refers to the entire process of developing a cannabis marketing strategy to improve brand positioning in the market.
It’s called the cannabis digital marketing ecosystem because it’s carried out in a unified, natural, and symbiotic way. For this process to be successful, brands must expand their customer base, gain more consumer loyalty, increase website traffic, and most importantly, generate sales for their business.
What You'll Learn:
Learn how to build a thriving cannabis digital marketing ecosystem, from content creation to sales, we will outline the steps to take to build your business in the...2022-04-0758 minMediaJel | The PodcastGetting Out of the Weeds: A How-To Guide for Compliant Cannabis Online AdvertisingNot sure what the next move is to advertise your cannabis brand or retail store compliantly? We’ve got you covered. This week, we’re going on a deep dive into the state of advertising for cannabis to break down what programmatic advertising is and how it can transform your cannabis business’s marketing strategy.
Join us for an open discussion about programmatic advertising and how it can help your cannabis business avoid compliance-related roadblocks. Hosted by Guillermo Bravo, previously recorded from Hall of Flowers in Palm Springs, CA, and joined by Sam Hollander from Enlighten, Edward Montanus from Smart AdServ...2022-03-311h 20
MediaJel | The PodcastProgrammatic Advertising 101 with MediaJel CEO Jake LitkeThe world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI.
Interested in learning about cannabis programmatic advertising and how it can transform your cannabis advertising strategy? Join us for an exclusive Q&A session with MediaJel CEO, Jake Litke, as we explore programmatic advertising and the latest on cannabis advertising.
During our 30-minute webinar, you’ll discover:
• What programmatic advertising is
• How programmatic advertising can help y...2022-01-2759 minMediaJel | The PodcastBranding with a Buzz: Strategies to Scale your Cannabis Business with David PaleschuckMaking your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers?
Branding expert, consultant, and author, David Paleschuck, joins us to share tips from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Tune in as we analyze the current landscape of the cannabis world and provide tips on how to differentiate your brand from the competition.
What You'll Learn...2022-01-211h 02MediaJel | The PodcastMaster the Art of Cannabis Public Relations with Brett PuffenbargerIncrease your brand's credibility and image with PR with special guest Brett Puffenbarger.
Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition.
During our 30-minute webinar, you’ll discover:
• Crucial PR best practices that will draw press attention to your cannabis business
• Core principles for developing your identity and image
• Insightful metrics so you can measure the performance of your PR campaigns
This is one webinar you won’t want to miss!
________________________________________
Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified w...2022-01-1357 minMediaJel | The PodcastCandid Cannabis Marketing with Blunt Creative Social Media Pro Eman AbdouAre you marketing your cannabis brand on social media only to be shut down? Get insights from Eman Abdou on how to market your cannabis brand on social media and beyond.
During our 30-minute webinar, you’ll discover:
• How can cannabis brands best leverage social media to grow awareness without getting flagged?
• What foundations should a cannabis brand have in place that will benefit the company’s marketing?
• How to launch co-branded digital marketing campaigns with measurable results.
This is one webinar you won’t want to miss!
________________________________________
Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we laun...2022-01-061h 01MediaJel | The PodcastHow to Execute on a Cannabis Brand Marketing Campaign with a Retail PartnerCalling on cannabis brands! We can’t recommend it enough: Partner up with your cannabis retailers to launch co-marketing campaigns that will promote brand awareness: in-store, and via e-commerce sales.
During our 30-minute webinar, you’ll discover:
• How to leverage in-store marketing tactics and in-store product placement and store sponsorships to drive sales
• Create a content marketing and distribution strategy to increase brand awareness and product information.
• How to launch co-branded digital marketing campaigns with measurable results.
This is one webinar you won’t want to miss!
________________________________________
Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch ou...2021-12-231h 00MediaJel | The Podcast7 Ways to Activate Cannabis Big Data to Grow Retail SalesGetting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people.
So how can you do this?
By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost.
It’s vital that you get as much for your marketing dollars as you can. Tune in to learn how!
During our 30-minute webinar, you’ll discover:
• What you need to track (and how)
• The best ways to use y...2021-12-1026 minMediaJel | The Podcast6 Ways Local Cannabis Dispensaries Can Compete With Large MSOsThrive in Today's Highly Competitive Market
Not all dispensaries are created equal! In this webinar, you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitters.
While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their businesses, smaller dispensaries have significantly less to work with.
But that doesn’t mean that smaller dispensaries can’t thrive in today’s highly competitive legal cannabis industry.
On the contrary, by staying small and lean, smaller dispensaries actually have several advantages that they can leverage in order to bette...2021-12-1029 min
MediaJel | The PodcastThe Proven Method For Getting More From Your Cannabis Dispensary Marketing BudgetA cannabis dispensary marketing budget outlines all the money a retailer intends to spend on marketing-related projects over the quarter or year. Marketing budgets include paid advertising, website, PR, events, content, new staff, automation software, and more.
During our 30-minute webinar, you’ll learn:
• How to evaluate your sales funnel, and define your operational costs.
• How to determine your marketing investment based on business goals
• Understand the current and future trends and reflect on your growth stage
________________________________________
Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain acc...2021-11-1936 min
MediaJel | The PodcastGoogle Update Alert: Make These Changes to Your Dispensary SEO StrategyWhen it comes to search, we’re beholden to Google. As the most popular search engine, it’s crucial to show up high in Google search results to get valuable organic traffic to your website.
In order to maintain its dominance, though, Google is constantly updating its search engine algorithm. It’s rare that Google advertises when an update is coming. Often, they just make changes to the algorithm without advising anyone and SEO specialists take note because of shifts in rankings and organic traffic.
So when the world’s largest search engine makes a big deal about an update, you know...2021-09-2436 min
MediaJel | The PodcastCannabis Dispensary Mergers: The Surprising Things You Need for an M&AM&As are powering tons of growth in the cannabis industry as MSOs acquire dispensaries or merge with other companies, however, these deals take months or even years to engineer.
And despite all of the hard work that goes into making them happen, there’s no guarantee that any particular merger or acquisition will be successful.
Whether an M&A is your exit strategy or just part of your growth plan, it’s important to plan ahead so that you’re prepped for success.
But where do you get started?
Just like you’ve taken the time to build a sustaina...2021-07-2325 min
MediaJel | The PodcastHow to Use Dispensary Data to Drive New SalesGetting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people.
So how can you do this?
By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost.
It’s vital that you get as much for your marketing dollars as you can. Tune in to learn how!
During our 30-minute webinar, you’ll discover:
• What you need to track (and how)
• The best ways to use y...2021-07-0844 minMediaJel | The PodcastHow to Do SEO for Marijuana Dispensary MSOsRunning stores in different markets means creating different strategies that address the needs and wants of each shop’s target audience. This may seem obvious when it comes to creating ads and deals, but what about your SEO strategy? If you’ve put your SEO strategy on the back burner or have implemented a one-size-fits-all approach, it’s time to restructure your plan to drive more organic traffic to your different local menus. Implement a strategy that works.
Just posting without a plan? Creating pages with no strategy?
There’s a better way! SEO is crucial for driving traffic to your web...2021-06-1731 minMediaJel | The PodcastHow to Boost Cannabis Concentrates Sales for the 710 HolidayShare the excitement and bring the party to your customers
710 is around the corner, is your dispensary ready?
Concentrate sales are on the rise, and it’s no surprise. With more people feeling comfortable with cannabis use, experimentation with consumption methods is sure to rise. Why not help your customers learn more about these powerful products?
The 710 holiday is the perfect opportunity to dive headfirst into cannabis concentrates and share the love with your customers. With in-person and online events and a strong digital marketing strategy to share your message far and wide, you can continue to propel your business fo...2021-06-1024 minMediaJel | The PodcastCannabis Advertising & the iOS 14 Update: How It Will Impact Your Ads & Cross-Channel TrackingWe’re big believers in tracking the effects of your digital strategy and understanding your ROAS. So when we heard that the latest Apple iOS update could affect the performance of some ad types, we knew we had to dig deeper in order to protect our clients.
Join us as we share what we’ve uncovered about cannabis advertising and the iOS 14 update and share tips for protecting your digital marketing strategy.
What happens when one of the most popular mobile operating systems gets updated...and makes it easier for users to opt-out of tracking?
With its latest release, Apple and...2021-06-0430 minMediaJel | The PodcastGrow Your Cannabis Delivery Service with These Fast & Easy Targeted CampaignsMore and more dispensaries are offering delivery. So how can you differentiate your delivery service and get your ads right in front of potential customers?
If you’re ready to stand apart from the competition and connect with more people in your delivery zone, tune in to learn about the easy advertising campaigns you can get off the ground fast.
Building a core customer base is hard enough without advertising regulations and a saturated market. So how can you reach the people most likely to buy from you and convince them to place their first order?
Thanks to Covid, the de...2021-05-2029 minMediaJel | The PodcastCreate a Winning Dispensary Business Plan: Follow These 10 StepsSuccess starts with careful planning. For a dispensary, that means having a thorough business plan that showcases your knowledge of both the industry and running a business. Are you ready to take on the challenges? Join us as we cover the crucial steps you need to follow to build a winning dispensary business plan.
Make an impression with a business plan that highlights all the unique points of your dispensary while showcasing everything potential investors want to see.
Stop procrastinating—dive right in with our ten steps for creating a winning dispensary business plan.
During our webinar, we’ll spell out...2021-05-1327 minMediaJel | The Podcast6 Dispensary Programmatic Advertising Campaigns You Should Run Right Now to Get More CustomersLeverage Display Ads to Reach Your Target Audience
Show up right where your customers are. With dispensary programmatic advertising, you can get your ads on the websites and apps that your customers love. Plus, getting started is easy. Join us to learn which campaigns you need to launch ASAP!
Tackle all of your advertising concerns with dispensary programmatic advertising.
Compliant ads? Check.
Extensive customer reach? Check.
Real-time reporting? Check.
With programmatic advertising such as display ads, you can easily reach people interested in cannabis on their favorite websites and apps. This week, we’re diving deep into this type of ad...2021-05-0630 minMediaJel | The PodcastFight Dispensary Shopping Cart Abandonment with Win-Back CampaignsAbandoned carts are a hallmark of ecommerce. Whether put off by additional costs like taxes or annoyed at having to create an account, online shoppers fail to check out at an alarming rate. And your dispensary is suffering because of it. Stop letting those abandoned carts limit your potential revenue. Join us as we talk about how you can win back those customers and reduce dispensary shopping cart abandonment.
Abandoned shopping carts are an online business’s worst nightmare. All of that work to get a customer to shop with you, only to have it wiped away when they disappear wi...2021-04-2929 minMediaJel | The PodcastCannabis Tourism: The Secrets for Targeting Tourists with AdsSet your sights on travelers and take advantage of the popularity of cannabis tourism in your area. With targeted ads, you can focus on specific user segments based on location, behavioral data, and more.
These ads are more effective than regular display ads—and more likely to score you sales. Combine them with insight into your city’s popular tourist destinations and you have a winning strategy for boosting your revenue.
How can you reach people traveling in your area?
Sure, your billboards might get noticed if they drive a rental, but there’s no guarantee.
Yeah, maybe they’ll do a sea...2021-04-2229 minMediaJel | The PodcastGet Under the Influence: Launch a Cannabis Instagram Influencers CampaignWe’ve all seen those #sponsoredposts—and maybe you’ve even taken steps to create a #cannabis Instagram influencer campaign—but do people even pay attention to those posts?
YES!
And if you want to take advantage of the instant credibility and cachet that an influencer campaign can provide your brand, then tune in to learn how to successfully launch your own.
Authentic influencers can help provide your dispensary brand with credibility and trust, all by being themselves and sharing why they like your shop.
But is it really worth it to try to make that connection?
And how do you even go...2021-04-1527 minMediaJel | The PodcastGet Your Scan On: How to Introduce Cannabis QR Codes to Boost Your Customer ExperienceShare Info about Products, Your Store & More!
QR Code use in the US and the UK has increased by about 18.8% since the start of the pandemic, and for good reason. Cannabis QR codes are easy to implement and make it easy to share information with your customers. Join us as we dive into how to get the most from these scannable codes and boost your customer experience!
Many different state and local regulations require that cannabis products be displayed and stored out of reach of customers.
So how can customers learn about the cannabinoid ratios and beneficial terpenes if they...2021-04-0929 minMediaJel | The PodcastIncreasing Dispensary Sales: Leverage Deals to Boost Your Loyalty Program EnrollmentDeals encourage customers to buy more from you. If you want to keep your loyal customers coming back time and time again, give them something worth stopping by for!
There are a lot of KPIs to keep track of when running a dispensary. When it comes to customers, you want to know how much it costs to acquire a new customer (customer acquisition costs of CAC) and the lifetime value of a customer.
To maximize these KPIs and get as much value from your advertising as possible, you need to nurture customer relationships to build loyalty.
Now, that’s pretty mu...2021-04-0129 minMediaJel | The PodcastSpark Your Imagination with These Creative Cannabis Virtual EventsLet’s be honest: last 420 was a bust. With COVID bursting onto the scene, dispensaries had to go virtual, fast. There wasn’t enough time to plan a true event and make the party worthwhile. Now, with many events still on pause, it’s time to create a 420 event to remember—even if it’s just online.
Gear up for 420!
Cannabis virtual events can be fun and engaging. Plus, they’re a great way to connect with your customers.
If you’re hitting a wall when it comes to brainstorming how to tackle 420 this year, don’t worry! We have some great ideas...2021-03-2529 minMediaJel | The PodcastThe Anatomy of a High-Engagement Instagram PostThanks to their algorithms, social media posts with more engagement are more likely to get seen in your followers’ feeds. If you want to make the most of your social media channels, then follow our cannabis Instagram marketing tips to get those valuable likes and spark conversation.
With a focus on visual content, Instagram has grown into a powerful marketing tool that dispensaries should leverage to boost brand awareness, increase customer loyalty, and nurture relationships.
There are over a billion active users on Instagram. It’s one of the most popular social media platforms, and yet, many dispensaries have found it h...2021-03-1830 minMediaJel | The PodcastNail Down the Perfect Dispensary Location: Check for These 10 ThingsScore More Foot Traffic With an Ideal Spot
Where your shop is located can impact your sales and growth potential. Make sure you get started on the right foot by picking a spot that is primed for success. Join us to unpack the 10 things you need to think about before signing a lease.
You know that real estate mantra, location, location, location?
Well, it applies to retail too. If you want people to stop by your dispensary, you need to find the perfect location for your target audience. A place where they enjoy going or walking by. A spot they...2021-03-1128 minMediaJel | The PodcastCurate an Exceptional Customer Experience for Cannabis ConsumersHow people feel when they visit your store impacts whether they’ll bother to leave you a review or shop with you again. If you want to develop loyalty and score 5 stars for your service, then tune in to hear our top tips for creating a customer experience that gets people to come back time and time again.
Consumers have more options than ever before. If you want to convert them into loyal customers, you need to offer them a customer experience they won’t find elsewhere.
Not only will it get you more sales, but it could even boost your...2021-03-0428 minMediaJel | The PodcastSpy on the Competition: Start Using These Cannabis Market ResearchSpy on the Competition: Start Using These Cannabis Market Research Tips Today: Check Prices, Ads & More!
What your competitors are doing can impact your bottom line. Don’t get outsold! Use our cannabis market research tips to learn their secrets and get ahead.
Dispensary espionage?
Not quite.
Understanding what the competition is doing is simply Business 101. Staying on top of the current business climate and understanding the market in which you’re operating is crucial for ensuring you’re maintaining a competitive edge and setting yourself apart from the competition.
So how can you do this?
If you want boost your p...2021-02-2528 minMediaJel | The Podcast20 Must-Know Cannabis Advertising Terms to Demystify Your Digital Ads20 Must-Know Advertising Terms to Demystify Your Digital Ads:
Learn These Terms to Better Capitalize on Your Ads
We know that digital advertising can be confusing. Don’t let the different terminology stop you from investing in some of the most profitable advertising channels!
Join us as we cover the top 20 cannabis advertising terms you need to know to understand the online advertising landscape and confidently invest in your dispensary’s future.
Have you ever sat through a digital advertising pitch and walked away more confused than when it started?
Don’t let the marketing mumbo-jumbo stop you from taking advantage of hig...2021-02-1830 minMediaJel | The PodcastThe Secrets to a Marijuana Local SEO Strategy that Drives Traffic to Your Website & Store88% of searches for local businesses on a smartphone either call or visit the business within 24 hours. If you don’t show up in those searches, you’re losing sales!
Rank higher and show up when it counts with a robust local SEO strategy for your dispensary. Sign up for our latest webinar to learn what your marijuana local SEO strategy needs to include.
Whether you’re a one-store dispensary or a multi-state operator, having a local SEO strategy in place is crucial for ranking for location-specific and “near me” search terms. These types of searches are more likely to lead to online...2021-02-1129 minMediaJel | The PodcastCannabis Website Tips: Make Sure Your Website Has These 11 ThingsGet More Online Orders: Make Sure Your Website Has These 11 Things
Improve Conversions & Increase Your Revenue!
Your website is your digital storefront. Make sure it’s working for you! Join us as we talk about the 11 components you need to convert more visitors into customers.
A bad website can turn customers off and drive them to your competition.
Too many dispensaries still think that cannabis sells itself and they fail to invest in a quality website and digital advertising.
But cannabis is a product, and consumers have a variety of choices. If you want to be their number 1, then you ne...2021-02-0531 minMediaJel | The PodcastCannabis SEO Success: The 10 KPIs You Need to Track to SucceedSEO Success: The 10 KPIs You Need to Track to Succeed
Track These & Watch Your Sales Grow
Tracking provides you with the insight you need to make sound business decisions and propel your growth. Make sure you’re tracking what matters. Join us to hear the 10 SEO KPIs you need to be monitoring to get more people to your website and dispensary menu.
When you don’t measure your progress, you’re less likely to hit your goals. Knowing where your dispensary stands when it comes to SEO can help you get more people to your website and your menu.
How?
By con...2021-01-2831 minMediaJel | The PodcastThe Dispensary Menu Wars: Which is Best for You?Options are great, but when it comes down to picking which ecommerce menu is going to help you reach your revenue goals, choosing between the various platforms can be a mind-numbing experience. Join us as we help you decode the sales talk and pick your ideal menu to get your online sales off to the right start.
Choosing the right dispensary menu can have a huge impact on your sales and your ability to track the effectiveness of your advertising efforts.
With so much on the line, it’s crucial that you consider all the options and compare and contrast th...2021-01-2130 minMediaJel | The PodcastCannabis Direct Mail Advertising: Score New Customers with a Dispensary Direct Mailer Campaign73% of Americans say they prefer direct mail from their favorite brands because they can read it when they want. Take advantage of this and get your message in front of cannabis lovers to increase your sales.
The Direct Marketing Association reports that 79% of Americans will act on direct mail immediately, while only 45% will act on emails.
That means you have a better chance of converting a reader into a customer with a skillfully created cannabis direct mail advertising campaign than an email campaign.
Why?
Well, for one, consumers still tend to trust physical mail more than email. There’s just so...2021-01-1429 minMediaJel | The PodcastGet Writing Fast: 15 Tips for Creating Content Your Customers Want to ReadYour website is crucial for sharing information with your customers, but how do you know what information they want? Tune in for our latest webinar to learn how to uncover the topics your customers want to read about and our top cannabis content marketing tips.
WordPress users produce about 70 million new posts and 77 million new comments each month.
That’s a lot of content.
Unfortunately, that doesn’t mean that those posts are being read.
If you want to capture your customers’ attention and get them reading your blog posts and educational pages, then you need to develop a strategy that t...2021-01-0729 minMediaJel | The PodcastGet Found: List Your Dispensary On These Directories to Boost VisibilityGet Found: List Your Dispensary On These Directories to Boost Visibility
When you use marijuana business listings, you create more spaces for customers to find you. Join us to learn more about why this is a valuable strategy and where you should be listing your dispensary.
Setting up a profile on sites like Leafly and Weedmaps can put your dispensary in front of more customers. But where else should you list your shop for maximum visibility?
And is it really worthwhile to take the time to create multiple profiles?
There’s more to marijuana business listings than meets the eye. Si...2020-12-1730 minMediaJel | The Podcast11 Crucial Website Optimization Tips To Boost Your Google Rankings11 Crucial Website Optimization Tips To Boost Your Google Rankings:
Implement Now to Boost Your Dispensary SEO
Your website is your digital storefront. But if you want people to find it via Google, you need to focus on certain factors to boost your search ranking. Tune in to learn our best dispensary SEO tips and discover the secrets for a high ranking site!
Website optimization not only makes your page more user friendly, when done right, it also helps it rank higher on Google. With better ranking websites scoring more clicks (and sales), it vital that your site is fully optimized...2020-12-1030 minMediaJel | The PodcastRank Higher on Google: Cannabis Link Building 101Rank Higher on Google: Cannabis Link Building 101:
Improve your search authority and get more sales
The higher you are in Google search results, the more likely potential customers will visit your website and buy from you. But if you want to improve your ranking, you need to invest in cannabis link building. Tune in to learn more about this strategy and how you can get started increasing your links.
If you want to show up when potential customers are searching for a dispensary, then you need to implement a robust SEO strategy that includes cannabis link building. Getting quality sites...2020-12-0328 minMediaJel | The PodcastThe Crucial Google Ranking Factors Your Cannabis SEO Strategy Must IncludeLocal SEO is more important than ever thanks to the ubiquitousness of cell phones and Google. Make sure you show up when it counts—focus on these local ranking factors in your cannabis SEO strategy.
Google search remains the most popular way to find nearby dispensaries. These “dispensary near me” searches almost always lead to store visits. If you want to capitalize on these mobile queries, you need a local cannabis SEO strategy that delivers results.
Right now, focusing on SEO is even more important. Early 2021 will see another Google algorithm update. To preserve or improve your search ranking, you must c...2020-11-1931 minMediaJel | The PodcastStar Power: Learn How to Get More Reviews & Keep a 4.7+ RatingGet More People Talking About Your Dispensary
What people say about your dispensary online can help score you even more customers—but you need to be a part of making that conversation happen. Tune in to get the down-low on dispensary reputation management and how you can increase your reviews.
Ignoring reviews can lose you sales.
82% of customers check reviews for local businesses [BrightLocal].
If your dispensary doesn’t stack up—if people are saying negative things about you or if they just aren’t leaving reviews at all—they’ll head straight to the competition.
But there’s more…
If you don’t res...2020-11-1227 minMediaJel | The PodcastGet Seen: 10 Different Ways to Advertise Your Cannabis Store on GoogleShow up at the top of results and increase your online sales. When you make it easy for searchers to find you on the world’s number 1 search engine, you can grow your web traffic and boost your revenue.
Google Ads is not just text ads at the top of a search page. Uncover the different ways you can use Google Ads to reach your target audience and learn how to make the most of each method to drive more sales.
With few dispensaries taking advantage of Google Ads, launching ads now can help you score a larger piece of th...2020-11-0631 minMediaJel | The PodcastHow MediaJel’s Machine Learning Software Supercharges Google Ads CampaignsLet Our AI Software Make You Money
With our machine learning platform, you get the analytic and data compiling power of the first cannabis Google Ads AI behind each of your PPC campaigns.
Get to the top of search results—and stay there.
With MediaJel’s machine learning software, you can create Google Ads campaigns that take into account current trends, weather patterns, and the latest news. Benefit from AI’s ability to compile and analyze data quickly and efficiently and discover how machine learning can support your sales goals and help you grow your revenue.
During our 30-minute webinar, you’ll...2020-11-0329 minMediaJel | The PodcastIntroduction To Marijuana Delivery Service MarketingCannabis doesn't sell itself—you need a fine-tuned marketing strategy to get noticed and beat the competition.
But how do you get your advertising in front of potential customers with so many regulations?
Join us as we dive into cannabis delivery marketing and learn how to score more sales for your dispensary.
Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us on Linkedin: https://www.linkedin.com/com...2020-10-2730 minMediaJel | The PodcastHow To Write A Successful Cannabis Retail Chain Marketing StrategyCannabis retail chain marketing is much more of a relay race than a marathon: the corporate brand and retail store manager must work together to build a profitable brand. Learn how to write a marketing strategy in the webinar.
Cannabis retail chain marketing is much more of a relay race than a marathon: the corporate brand and retail store owners/managers must work collaboratively to effectively build a profitable brand. Having a transparent and actionable marketing strategy can avoid a lot of confusion, conflict, and stepping on one another’s toes.
Join our 30-minute results-driven webinar where we will be di...2020-10-2728 minMediaJel | The PodcastHow to Use Geotargeting Advertising to Get More Online OrdersMore people are online on their phones than ever before. Reach them with our geotargeting advertising strategy and increase your online orders today.
With geotargeting advertising, you can get your banner and display ads seen by customers in specific geographic areas and at certain times.
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us on Linkedin: https://www.linkedin.com/company/mediajel/
Follow us on Instagram: https://www.instagram.com/mediajel/
Let's strategize about your 2020-10-2729 minMediaJel | The PodcastSell More Now: 20 Ways to Quickly Grow Your SMS ListWant to kickstart your SMS campaign?
Running out of ideas for growing your subscriber list?
Let us help you!
According to the Pew Research Center, text messaging is the most frequently used smartphone feature—which means that your customers are using it and you should be too.
We’ve compiled the best ways to grow your list quickly so that you can reach more people and drive traffic to your online menu—and we want to share it with you.
During our free webinar, we’ll share why you can’t ignore SMS marketing and unlock crucial tactics that will help you q...2020-10-2731 minMediaJel | The PodcastHow to Unlock the ROI of Your Dispensary Marijuana SEO CampaignHow do you know if your SEO strategy is working?
SEO has a lot of different components that help make it one of the most effective dispensary digital marketing tools. Those same components, though, can make it hard to understand and measure.
This week, we’re demystifying the ROI of SEO so you can unlock the SEO potential of your dispensary website and discover how to get more people to your online menu.
When you understand the ROI of your SEO campaign, you can invest in strategies that work and create a digital marketing plan that drives sales while making th...2020-10-2729 minMediaJel | The PodcastDispensary Retargeting: Your Secret Weapon for Winning More CustomersRetargeted ads have a click-through rate that’s ten times higher than a regular ad. Plus, retargeted consumers are 43% more likely to buy from you. As one of the most effective methods for keeping your brand top-of-mind with customers, retargeting is crucial for increasing your dispensary sales.
Think of a retargeted ad as a reminder.
“Oops, you forgot to place your order!”
When a potential customer sees a retargeted ad, they’re reminded that they’re interested in your products and it keeps you top of mind.
With retargeting, you can nurture customer relationships and re-engage with people who are interested...2020-10-2727 minMediaJel | The PodcastSmoke the Competition: Steal Their Customers with Targeted Dispensary Mobile AdsCompetitor targeting through Geo-Ads can help you steal customers from the competition and convert them into loyal customers. Join us for our next webinar and learn how to make the most of this strategy and increase your market share.
Imagine the power of showing ads to people who are physically close to your shop — or close to your competition.
With MediaJel’s Geo-Ads, you can get your message right in front of customers. Thanks to the proliferation of smartphones, your display ad can be targeted to show up when potential customers are in certain locations during certain times.
And you can...2020-10-2729 minMediaJel | The PodcastHow To Get Started With Targeted Dispensary Mobile AdsYou’ve seen mobile ads. They’re those display ads that show up when you browse a mobile website or play a game on an app. Imagine taking advantage of that valuable real estate to promote your dispensary.
Also known as geo-ads, mobile ads allow you to get your message right into potential customers’ hands.
With mobile ads, you can get your banner and display ads seen by customers in specific geographic areas and at certain times. Use our tips to get more people to your online menu or to sign up for your VIP text program and watch your sales...2020-10-2731 minMediaJel | The PodcastThe Do's And Don'ts Of Instagram Dispensary MarketingSuffering from lack of engagement?
Not getting enough followers?
Have you had posts flagged or your account shut down?
Too many dispensaries have seen all of their hard work erased because Instagram says they crossed the line. Don’t let this happen to you!
Your social media presence allows you to create relationships with your customers and attract new people to your dispensary. When it gets snatched away, it can be devastating and push you back months or years.
So how do you stay on the right side of Instagram’s terms of service while showcasing your amazing products and grow...2020-10-2730 minMediaJel | The PodcastGet More Customers: Target These 10 Places with Dispensary Mobile AdsWhen you target specific areas, you can control who sees your ad and when, thus making it more likely that you’ll get a sale. Join us as we count down the top ten places that you need to be targeting to build brand awareness, score online sales, and drive traffic to your retail dispensary location.
If you aren’t using all of the features of dispensary mobile ads, then you’re leaving sales on the table.
By targeting specific locations to show your ads to potential customers, you can increase the likelihood that they’ll engage with your menu or stop...2020-10-2729 minMediaJel | The PodcastOur Data Secret: How Our MediaJel Google Ads AI Gets InfoGoogle Ads AI pulls information from a variety of sources. Uncover how it works and see for yourself how it can improve your campaigns and drive more revenue for your dispensary.
No more stagnant campaigns! Power your Google Ads with the cannabis industry’s only AI solution.
AI makes creating and running more effective ads easier. MediaJel AI, Machine Learning for Google Ads, improves our clients’ bidding and campaign strategies by compiling and introducing dynamic data sets into the process. Blow past the competition with the amazing power of artificial intelligence.
During our 30-minute webinar, you’ll learn:
• The different places o...2020-10-2729 minMediaJel | The PodcastHow to Open a DispensaryThere's a lot to think about when it comes to opening a dispensary.
Sure, you need a great location and a license—but you also need to consider compliance, tech tools, staffing, digital marketing, and more.
Join us as we talk with Gary Cohen, CEO of Cova, about what it takes to make your vision a reality.
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us on Linkedin: https://www.linkedin.com/company/mediajel/
...2020-10-271h 03MediaJel | The PodcastHow to Get Your Promotion Seen by 99% of Your Customers Within 90 SecondsText message marketing is a game-changing marketing strategy that your dispensary must leverage. It allows you to get your message and promotions in the palm of your customer’s hands and compel them to order online.
Join our 30-minute webinar where we will be discussing:
• How you can dramatically elevate your dispensary brand’s reach, loyalty and consistently stay top of mind with your customers.
• Text Message How To’s and Best Practices
• Examples of high-converting text message campaigns that will drive increased online orders.
• Advanced text message marketing strategies of personalization, targeting and automation that get your customers coming back again and...2020-10-2730 minMediaJel | The PodcastHow NOT to Lose Business this 420: Recession-Proof Your DispensaryEvery day is 4/20 this April—are you making the most of it?
The current climate has changed up the game, but that doesn't mean you can't score big—especially if you have 4/20 marijuana dispensary marketing in place.
Join us to learn what you need to do to step up your game to dominate 420 sales and help recession-proof your business.
You'll learn:
• How to take the 420 party online
• The essential website page you need to convert visitors into sales
• Creative product promotion ideas and the best way to share them digitally
• The critical customer support tool you need in place for 420 to run smoot...2020-10-2733 minMediaJel | The PodcastHow To Grow Your Sales - Get More Customers With The Right DataStay Compliant and Retain More Customers With These Tips.
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us on Linkedin: https://www.linkedin.com/company/mediajel/
Follow us on Instagram: https://www.instagram.com/mediajel/
Let's strategize about your business: https://www.mediajel.com/contact-us/2020-10-2751 minMediaJel | The PodcastUncover Your Marketing ROI with Your Jane Ecommerce MenuCombine Google Analytics and Jane Analytics for a comprehensive look at the effectiveness of your digital marketing efforts. Learn how to maximize your marketing by implementing sales tracking and discover your highest-ROI tactics.
If you haven’t combined digital marketing and revenue attribution with your I Heart Jane menu, you’re missing out on valuable insights that can help you allocate your marketing budget more wisely and score more sales.
I Heart Jane is a great eCommerce platform—but it doesn’t work as well in isolation. By implementing revenue attribution, you can get even more info from your menu data and...2020-10-2726 minMediaJel | The PodcastHow To Not Get Sued: Dispensary Marketing ComplianceDispensaries and cannabis companies stand at the intersection of federal prohibition and state legality.
With this unique position comes extra regulations and a slew of fines and penalties that can bankrupt even the most successful MSOs. Lack of compliance can even lead to having your license revoked—don’t let this happen to you!
This week, we’ll be covering different dispensary marketing regulations and laws that you must comply with in order to safeguard your operations.
During our 30-minute webinar, you’ll learn:
• Which federal regulations apply to your marketing
• How to create ads, emails, and texts that are compliant
•...2020-10-2730 minMediaJel | The PodcastHow To Market Your Marijuana DispensaryThere’s never been a better time to get started with digital marketing. With more people and services moving online, implementing a strategy that drives customers right to your website is key for riding out the wave of the current recession.
From your website and SEO to content marketing and SMS, we’ll cover the tools that will get you more visibility and sales.
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us on Linkedin: https...2020-10-2730 minMediaJel | The PodcastHow To Identify And Boost Underperforming Dispensary MSO LocationsHow do I know which of my dispensaries is underperforming?
That’s the question we get the most from MSOs. Why? Because it’s not as clear cut as it seems. You can’t compare an urban dispensary with a suburban dispensary—they just aren’t the same.
Every dispensary needs its own marketing strategy. What works at one, won’t always work at another. By learning more about your underperforming locations, you can find the key to boosting their sales and implement strategies that will lead to higher ROIs.
Join our 30-minute webinar and learn:
• The metrics you need to check acros...2020-10-2732 minMediaJel | The PodcastHow To Do SEO (Search Engine Optimization) For Marijuana Dispensary Multi - Store Operators (MSOsJust posting without a plan? Creating pages with no strategy?
There’s a better way!
SEO is crucial for driving traffic to your website, but when dealing with multiple locations, you need to create strategies for boosting each one.
From keywords and location pages to dispensary listings—we’ll be covering everything you need on our latest webinar.
Watch our 30-minute webinar and learn:
• Which SEO tactics you need to implement
• The tools that will help you succeed
• How to evaluate whether your SEO is working
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain ac...2020-10-2731 minMediaJel | The PodcastHow Revenue Attribution Can Help You Maximize Your Dispensary Marketing BudgetMost dispensaries don’t even know what they’re missing...
Revenue attribution is par for the course in most industries—except cannabis. Understanding where your revenue comes from is pivotal for allocating your marketing budget, yet cannabis e-commerce platforms don’t always make this clear, and some don’t even give you the option to review your data.
How can you actively track whether your marketing is actually leading to sales?
We’re on a mission to transform how digital marketing works for dispensaries and introducing revenue attribution as the standard for the industry is a crucial component. When you can determin...2020-10-2729 minMediaJel | The PodcastGoogle Ads: The Best Kept Secret In Dispensary AdvertisingLagging sales got you down?
Feel like your dispensary advertising is going stale?
Not sure what else to try?
Finding compliant marketing channels can be confusing and frustrating. With federal and state regulations to contend with, dispensaries must be creative to get their message out.
Digital marketing provides a compliant avenue for retailers to increase their reach and get their brand in front of interested potential customers. And Google Ads is one of the best ways to do this.
But if it’s so great, why isn’t everyone doing it?
Because of the confusion that surrounds Google Ads, many disp...2020-10-2731 minMediaJel | The PodcastDispensary SEO The Secret Weapon You Didn’t Know You NeededYou can invest thousands of dollars on a gorgeous website and still not get found via Google.
What gives?
93% of all online activities begin with a simple search, and most of those happen on Google. To show up, you need to ensure that your site showcases all of the things the search giant is looking for.
If you don’t, then you won’t score that valuable organic traffic that helps drive sales.
Search Engine Optimization (SEO) is crucial for getting your site to rank on Google and other search engines. If you’re not doing it, then you’re not goin...2020-10-2727 minMediaJel | The PodcastCreating A Marijuana Delivery Service Marketing StrategyYour marketing plan should show how you’re going to reach your goals
At the same time, your marketing plan needs to be a living document that you can update with new information and improve upon.
Join our 30-minute webinar and learn:
• What needs to be in your marketing plan
• How to assess whether you’re meeting your goals
• The high-ROI tools that will boost your sales
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us o...2020-10-2730 minMediaJel | The PodcastBoost Revenue & Unlock Your Sales Potential With Targeted Dispensary Geo - AdsGet your ads in front of the people most likely to buy from you. With the ability to target customers by location and online behavior, Geo-Ads allows you to get the most value from your marketing budget while increasing your sales.
Is your marketing working for you?
If you aren’t measuring your return on ad spend (ROAS), you probably don’t have a clear picture of whether your marketing is effective or not.
Which means you could be letting thousands of dollars just wash down the drain.
With marketing budgets scaled back because of the current recession, every penny coun...2020-10-2728 minMediaJel | The Podcast10 Actionable Marketing Tips To Boost Your Marijuana Dispensary Revenue & LineCannabis doesn't sell itself — you need a fine-tuned marketing strategy to get noticed and beat the competition.
But how do you get your dispensary advertising in front of potential customers with so many regulations?
Join us as we talk with Gary Cohen, CEO of Cova, about how to get more for your marketing dollars and boost your bottom line.
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/
Follow us on Linkedin: https://www.linkedin.com/company/media...2020-10-2752 minMediaJel | The PodcastAnswers To Your Most Burning Cannabis Marketing QuestionsWe get it—digital marketing can be confusing.
As experts in the field, we want to share our knowledge so you can implement the best strategies for your dispensaries. Join us for our latest webinar and ask Guillermo Bravo, Chief Evangelist at MediaJel, anything you want about digital marketing!
Guillermo has 15 years experience building impactful marketing teams. He’s passionate about spearheading initiatives to drive sales, expanding lead generation and develop intuitive strategies. Guillermo’s strength is in combining big-picture thinking, innovation, collaboration, and creativity to drive ROI-driven marketing campaigns.
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinars.
Join thous...2020-10-2732 minMediaJel | The PodcastAMA Get Your Canadian Cannabis Compliance Questions AnsweredNot sure about how to advertise your Canadian dispensary? Worried about having your ads taken down or getting a hefty fine from Health Canada?
It may not seem like it, but Canadian dispensaries can market their brands. You just have to do it strategically.
Find out how to work within the current legal framework and get your Canadian cannabis advertising questions answered by a legal professional!
You can grow and prosper, even in the current climate.
During this webinar, you’ll learn about:
• The different Canadian laws your dispensary needs to be compliant with
• How you can draw more customers to you...2020-10-2759 minMediaJel | The PodcastDon't Sabotage Your Marketing: How To Track Your SalesIf you haven’t combined digital marketing and revenue attribution with your dutchie menu, you’re missing out on valuable insights that can help you get more sales.
dutchie is a great ecommerce platform—but it doesn’t work in isolation. By putting revenue attribution in place, you can get even more info from your menu data so you can invest in the marketing channels that are getting you the highest returns.
During our free webinar, you’ll learn:
• Why you should implement revenue attribution
• How digital marketing can increase traffic to your menu
• The highest-ROI channels we’ve seen for dispensaries
—...2020-10-2728 minMediaJel | The PodcastBoost E-Commerce Sales with the World’s First Dispensary Google Ads AIIncrease your e-commerce sales with the only dispensary Google Ads powered by AI. When you combine MediaJel’s Google Ads management and machine learning, you can practically print money.
Aligning your advertising with your goals is crucial for increasing your revenue. By implementing tested strategies that maximize your return on ad spend, you can improve your e-commerce sales while optimizing your budget.
That’s exactly what you get with our dispensary Google Ads AI service.
We combine our experience with the effectiveness and efficiency of artificial intelligence to supercharge your Google Ads campaign. It’s a first-of-its-kind service that helps put yo...2020-10-1729 minMediaJel | The PodcastGet More Customers Target These 10 Places With Dispensary Mobile AdsWhen you target specific areas, you can control who sees your ad and when, thus making it more likely that you’ll get a sale. Join us as we count down the top ten places that you need to be targeting to build brand awareness, score online sales, and drive traffic to your retail dispensary location.
If you aren’t using all of the features of dispensary mobile ads, then you’re leaving sales on the table.
By targeting specific locations to show your ads to potential customers, you can increase the likelihood that they’ll engage with your menu or stop...2020-10-0929 minMediaJel | The PodcastCracking the Google Ads Code for DispensariesMaximize your digital strategy’s reach with the world’s biggest search engine.
Yes, dispensaries can use Google Ads!
There are 3.5 billion searches run on Google daily and advertisers are making $8 for every dollar they spend on the platform. Show up ahead of search results and reap the benefits.
Take advantage of what others don’t know and get ahead. Start using marijuana dispensary Google Ads now to lock down crucial space on search results and get noticed.
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Join thousands of others and gain access to exclusive cannabis marketing content, t...2020-10-0330 minMediaJel | The PodcastStop Paying to Play with Weedmaps93% of all searches occur on Google, not Weedmaps.
Leveraging Weedmaps for the first 90 days of launching your marijuana delivery service makes sense, but if you aren’t building out your phase 2 launch strategy—or worse yet, if you’ve been in business for a while and haven’t pivoted to building your brand on your own terms—then this webinar is for you!
Do you feel like you are being held captive by Weedmaps’ Pay-to-Play model?
Join our 30-minute webinar where we’ll take you on a transformative journey to realize your untapped potential from “just another Weedmaps delivery service” to becoming a full...2020-09-0926 min