Shows
Talk with Linda Reed-EneverEffective Strategies to Maximise Your Audience through Content RepurposingCreating content takes time, effort and strategy, so why let it go to waste after one post?
In this episode of Talk, I’m diving into the power of content repurposing and how it can help you reach more people, expand your impact, and make the most of what you’ve already created.
If you’ve ever felt like you’re on a content treadmill, this is your permission slip to step off and let your existing content do the heavy lifting.
What You'll Learn in This Episode
Why Repurposing Is a Smart Strategy
Your content is valuable. Repurposing gives it new l...2025-06-2605 min
Talk with Linda Reed-EneverHow to Integrate Marketing Automation with a Human ApproachLet’s explore the beautiful balance between automation and authenticity. As busy business owners, there’s a mountain of marketing tasks to handle, and it’s easy to drop the ball. That’s where automation steps in.
But how do we do it without losing the human touch that makes our brand unique?
Let’s explore the systems, tools, and mindset shifts that help you automate the repetitive stuff, while keeping your personality and care front and centre.
What You'll Learn in This Episode
The Purpose of Automation in Marketing
Why automation is essential for productivity and consistency
How it helps redu...2025-06-1207 min
MicroConf On AirMicroConf Tactics: She Had a 7-Figure SaaS Exit with MeetEdgar Founder, Laura RoederWe're unpacking the remarkable journey of Laura Roeder, founder of MeetEdgar. Discover how her SaaS business strategies propelled MeetEdgar to a 7-figure SaaS exit. We'll delve into the strategies behind her success and the innovative approach that set her apart in the competitive tech landscape.
Laura Roeder is the innovative mind behind MeetEdgar, a social media automation platform. As the founder, her visionary leadership propelled the company to success, empowering users to streamline content sharing.
With a passion for entrepreneurship and marketing, Laura's journey began with her expertise in online marketing strategies, later inspiring her...2024-02-2118 min
Marketing PowerupsGeorgiana Laudi's The 3-phase Customer-Led Growth framework (Forget the Funnel, Unbounce)Leading marketing at a growing startup feels like a chicken running around with its head cut off. That’s exactly what Georgiana (or Gia) Laudi felt like when she was hired as the marketing hire at Unbounce:"We were doing e-courses in e-books and white papers and strategic partnerships and co-marketing campaigns. It was chaos because of the amount of work we were expected to do in a marketing role at a startup!"I was in a similar situation when I joined to lead marketing at a startup many years ago. It often felt like throwing spaghetti at...2023-02-0138 min
Free Time with Jenny BlakeDownshifting to a Delightfully Part-Team Team with Laura RoederWhat type of business would you build if you no longer needed the money? After a life-changing exit from her previous company, Meet Edgar, Laura Roeder’s answer: a fun one. She is now more focused than ever on building a business that is bootstrapped, agile, asynchronous, joyful for all involved, and powered by part-time team members who love what they do. In this conversation, we discuss why Laura downshifted from a structure with 30 full-time employees to one that’s leaner, saying no to the Business Ops Police, the perks of part-time team members (for you and them...2023-01-2455 min
Bootstrapped Stories#15 Growing to $1M in just 11 months | Laura Roeder, founder at MeetEdgar & PaperbellLaura Roeder bootstrapped MeetEdgar to $4M+ ARR to then sell the company and start a new project, Paperbell.
How did she manage to reach $1M ARR in less than one year? Why sell a profitable company to start a new one? Best tips for managing social media for your startup? All the answers in the episode!2022-05-031h 08
WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups#671 WP-Tonic This Week in WordPress & Bootstrap SaaS With Special Guest Laura Roeder Joint Founder of PaperBell I’m Laura Roeder, the former joint founder and CEO of MeetEdgar and now PaperBell.
Since I was 22, I’ve been an independent entrepreneur. I’ve always felt most at home in the small business community, and that’s why I’ve always been focused on giving other entrepreneurs the tools they need to be totally independent.
In 2009, I founded LKR Social Media, where I taught business owners how to harness the power of social media marketing and create their own online fame. I was named one of the top 100 entrepreneurs under 30 in 2011, 2013, and 2014, and I even spo...2022-03-0330 min
Social Media Archives - Success UnscrambledMeetEdgar Review 2021: Features, Pricing, Extended Trial
So you’ve heard a lot of hype about MeetEdgar and you want to read a MeetEdgar review to see if the excitement is real.
As a small business owner, you know how important it is to show up on social media daily.
You know that showing up frequently will help you generate leads for your business.
Because posting on social media feels like a constant content hamster wheel.
It is imperative for you to find a way to remain authentic but still post regularly.
Here are some of th...2021-08-3023 min
ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications15 of the Best Social Media ToolsJust like Batman's tool belt, a #social media marketer's toolbox is equally important. Neither fight crime or publish tweets without it.
Since #social media barged its way into our lives there have been thousands of #social media tools released into the wild.
While you may have started with a simple tool like Hootsuite to manage your social channels, there are now an overwhelming number of choices. A quick search tells me there are over 200 apps on the Google Play Store alone to help you repost photos on Instagram. With so many options, how can you determine what tools are the...2021-06-0805 min
Social Post🤝 Confident Networking Strategies for Entrepreneurs with Carolyn LandesmanNetworking develops the skills of self-leadership, self-awareness, and self-management all of which give you the momentum you need to develop a powerful network that gets results.
Carolyn has even written a book on the subject, and you can find it here:
https://lnkd.in/ddkNfPg (https://lnkd.in/ddkNfPg)
You need to find the strategies that work for YOU! Identifying your strengths and knowing what to walk away from will take some time.
It’s important to actually spend that time and do those things, or else you’ll have too small a sample to accurately determine whether or not your...2021-03-1024 minSocial Post📈 How To Use Marketing Funnels In Your Business with Kate McKibbinJoin MeetEdgar and Kate McKibbin for a chat about Marketing Funnels! Kate loves helping people to create, launch and grow their own profitable and impactful online businesses (using funnels!)Kate is the founder of https://hellofunnels.co/ and she believes funnels can be something any business owner falls in love with. And all you need is 3 simple things;1 - You need a simple + effortless way to sell your product (that actually works!)2 - You need a step-by-step plan to drive more of your dream customers to it3...2021-03-0328 minSocial Post✍️ The Ultimate Copywriting Makeover For Your Business with Josh GarofaloToday we're joined by Josh Garofalo.
Download his copy makeover guide here: https://swaycopy.com/freelance-as-a-business/
Josh believes when your copy misses the mark, you scare away would-be customers, even if you have the best solution.
Instead of choosing you, your prospects buy from an inferior competitor who nails their messaging, or they plod along as they always have. I hate when better technology loses to better messaging or the status quo.
That’s why you need copy that bridges the gap between their pain points and your SaaS product. Copy that catapults you out of the ‘me too’...2021-02-2428 minSocial Post👑 Creating, Engaging, And Advertising on Facebook with Mari SmithOften referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”
You can find more from Mari and tune into her FB Livestreams here: https://www.facebook.com/marismith/
This episode will address the following most common questions regarding Facebook content marketing:
* What should I post and when?
* How ca...2021-02-1728 minSocial Post⚡️ Keep Your Marketing Team Engaged in 2021 with Ashley LevesqueToday we dive into a fascinating conversation with http://demio.com/ (Ashley Levesque).
As Director of Marketing at https://demio.com/ (Demio), Ashley is responsible for empowering scrappy marketing teams with the skills and confidence they need to run engaging events with their prospects and customers. She is dedicated to making marketers' lives easier and happier.
If you want to read more and go further on her tips for keeping an engaged team, check them out here: https://learn.demio.com/6-ways-to-keep-your-marketing-team-engaged-in-2021/
And connect with Ashley more on LinkedIn: https://www.linkedin.com/in/ashleylevesque/
if you want...2021-02-1025 minSocial Post🎯 Goal Setting & Mindset Strategies For Social Media with Jessica WilliamsonJessica Williamson is the Founder of Ete Swimwear turned online business success coach. Learn more about Jessica Here: https://www.jessicawilliamson.com.au/
Hailing from a background in digital marketing and advertising, and with no formal training in fashion, Jessica launched Ete at just 22 years of age. With Ete receiving almost instantaneous success, having been invited to showcase at New York Fashion Week just one week after launching making its fashion week debut in September 2016.
And that was just week one... Since launching Jess has grown Ete Swimwear to over 55,000 social media followers, has customers in over 46 countries and turned...2021-02-0331 minSocial Post📩 DM Strategies You Need To Use In Your Business with Sue ZimmermanIn this episode, Sue gives actionable tips to build relationships and use social media to position yourself as an authority in your field.
Have you been seeing everyone profiting on Instagram™ growing their followers and connecting to the right people who want to buy products and services? Well, you can absolutely do it too! Instagram™ might seem overwhelming, but it's actually pretty simple when you have the right strategy.
If you're ready to show up on Instagram™ and start gaining engaged and excited Instagram™ followers and buyers, this is the episode for you!
Sue's website: https://www.suebzimmerman.com/
Her...2021-01-2729 minSocial Post💰 Instagram, TikTok & Copywriting Tips to Convert Your Followers with Elise DarmaWhat is this episode all about? Instagram followers that become customers! Elise dives into tips for writing copy, upcycling the video content you have to make sure you have social media that actually sells and you can have your best month ever.
We also dive into TikTok for business. TikTok is a social media network that revolves around video sharing. TikToks are 15 or 60 seconds in length and can be created right in the TikTok App. The app allows for integration with other social media channels and you can create, edit, and share your videos right in the app itself without...2021-01-2029 min
UI Breakfast: UI/UX Design and Product StrategyBDTP. Helping Users Do Their Work with Kristina QuinonesWe’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSwitch Interviews & Strategic Content with Alli BlumMeetEdgar’s content batching parties playlistDemio — webinar software“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journeyMixpanel — a product analyt...2021-01-1542 minSocial Post📣 "Obviously Awesome" Marketing Tips with April DunfordApril believes: You know your product is awesome—but does anybody else?
Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of filling in the blanks on an old-school positioning statement. Positioning is the foundation of everything we do in marketing and sales. It forms the backbone of our go-to-market strategy. Yet we don’t have a defined methodology for DOING it. At least we didn’t until now.
Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any...2021-01-1323 min
Better Done Than PerfectHelping Users Do Their Work with Kristina QuinonesHow can we improve SaaS onboarding, if user success requires doing hands-on work? How can you motivate them? Should you hire an onboarding specialist? Today’s guest, Kristina Quinones, divulges her onboarding secrets and strategies as Head of Customer Experience at MeetEdgar. You’ll get a glimpse into how they do onboarding, learn about their 7-day free trial experiment, content batching parties, and much more.Visit our website for the detailed episode recap with key learnings.Show notesSwitch Interviews & Strategic Content with Alli BlumMeetEdgar’s content batching parties playlistDemio — webinar software“First Friend” — MeetEdgar’s co...2021-01-1242 minSocial Post✅ Behind The Scenes: MeetEdgar's LEAD Program with Tia CalvinThis week on Social Post we are joined from a member of Team Edgar Tia Calvin.
LEAD stands for Learn Experience As a Delegate.
Our objective is to open our doors to students and recent graduates from marginalized communities and welcome them into the world of a tech startup.
LEAD is a paid three month experience where you are assigned a functional team to work with and mentored by.
Tia is our first delegate and is working with our marketing department so we are diving deep into her experience to give a little behind the scenes at MeetEdgar.
Get...2021-01-0623 minSocial Post✏️ Blogging Strategies To Get More Traffic In 2021 with Ryan RobinsonHow You Can Tell If Your Blog Is Actually Working? Ryan Robinson of ryrob.com gets more than 4 million views on his blog and is here to share his strategy!
Optimizing your blog’s performance doesn’t end here. Monitoring stats like your bounce rate, for example, can help you identify even more places with room for improvement.
Blogging has evolved over the years.
At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible.
Then, you needed...2020-12-3029 minSocial PostThe Instagram Strategy You've Been Searching For with Alex BeadonIf your clients are searching for you online, you want to make sure they see you as an expert in your industry. Providing value and sharing relevant tips on Instagram will showcase your expertise and can help sell you to future clients. Alex Beadon breaks down the strategy she uses to sell and establish her courses and business on Instagram. She is the founder and creator of GramSlam and Project storyline and has helped thousands get their Instagram strategy working for their business, and not the other way around.
We chat today about how it can take some time to...2020-12-2328 minSocial PostHow Logic & Entertainment Improve Your Marketing with Dan KnowltonDan Knowlton is one brother part of the Knowlton Marketing Company, a multi-award-winning Kent-based Video & Social Media Marketing Agency.
Most marketers understand the power of social media. They get that it’s filled with audiences who match your ideal buyer personas, and a presence on social media is expected of any brand today. Adding video to the mix makes for a pairing that can elevate the trajectory of a brand. Dan shares the things to think about before and during a video marketing campaign that will lead to success and return on the investment you put into making that vi...2020-12-1624 min
Podcast Junkies - Storytelling Interviews & Conversations with Podcasters Podcasting Passionately243 Maura Hughes - Podcasting is a Community06:00 – Maura Hughes joins the podcast to discuss the culture of MeetEdgar, the work she’s doing there and the impact that COVID-19 has had on her work 12:25 – Maura shares her podcast origin story and the production of the MeetEdgar’s Social Post podcast 21:29 – Maura speaks to the importance of making podcast content relatable for your audience 25:14 – How Maura approaches ideas to make podcasts better 30:18 – Maura provides best practices and tips for repurposing and sharing content 45:14 – What excites Maura about the future of marketing and podcasting 48:02 – What is something that Maura has...2020-12-1250 minSocial PostThe Data-Driven Way of Digital Marketing with Julian JünemannTune in to hear tips from Julian Junemann on how to use data to structure your social media strategy.
Julian is the founder of: https://measureschool.com/
Learn from his free courses here: https://measureschool.com/products/
If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending your time on things that work.
One of the best things a...2020-12-0928 minSocial PostIs Your Content Right For A Marketing Bundle with Kyle YoungBeing part of a marketing bundle has many benefits:
- Your name gets associated with dozens of other high-quality brands
- You reach a larger audience
- You have people who are able to affiliate for your product to an audience that already trusts them
- And you get to help cut through people's limiting beliefs and help them achieve their dreams.
What could be better than that!
Today Kyle Young walks us through the type of content that works in bundles, how to position yourself properly to convert the right people...2020-12-0226 minSocial PostDiscovering Pinterest Profitability with Laura RikePinterest is one of the best platforms for driving consistent traffic to your blog, especially if you have an https://meetedgar.com/blog/evergreen-content-strategy/ (evergreen content strategy). Pinterest is not just another social media platform. It acts more like a search engine, which means people on Pinterest are actively looking for content and you’re missing out on potential website traffic, followers and customers by not putting your content on Pinterest. There are https://www.oberlo.com/blog/pinterest-statistics (over 2 billion searches) on Pinterest every month. That is a lot of opportunities for your Pins to show up...2020-11-2531 minSocial PostBatching Your Holiday Content with Alyssa ColemanToday we chat to Alyssa Coleman about all things productivity to make your holiday season enjoyable. Find more from Alyssa here: https://www.alyssacoleman.ca/
The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed.
We know that some things are a little tougher when you’re the one calling the shots in the business and the holiday season is just one of them. Before you go r...2020-11-1822 minSocial PostProlific Online Copywriting with Laura BelgrayLaura Belgray is the founder of Talking Shrimp: https://talkingshrimp.com/
When it comes to growing an audience and driving consistent traffic to your website, there’s nothing quite as useful as a big ol’ email list.
No matter how big your email list grows, though, it won’t do you any good unless you know what to actually send people.
So what are the ingredients of an email newsletter that your audience can’t resist opening? What can you send people that’ll make them click week after week?
Tune in to find out from Laura who has used h...2020-11-1130 minSocial PostLessons From Creating 3 Successful Online CompaniesLaura Roeder started with an online education business and shifted into created two successful software companies. She shares how she started, and where she's going - tune in and read more of her tips here:
1. You can’t do it all yourself, so delegate early and oftenWe all have to face the facts: your time is finite. You can’t get more of it, and you certainly can’t recover any of that lost or wasted time. You only have a certain number of hours in the week, so trying to do absolutely everything in your business is tantamount to runnin...2020-11-0431 minSocial PostNeuroscience Tips To Help Increase Your Efficiency with Kate BeedersIt’s tempting to “just get going” with your business efforts – to operate without a real strategy or even a loose plan.
We’ve all done it.
A random task here, a minor tweak there. Before you know it, you’re aimlessly meandering through your day like a kitten on roller skates.
It’s not pretty and, well, it’s not very productive.
(Not to mention dangerous!)
Reel it in for a moment and get back on steady ground. We’re here to share Kate's secret sauce to productivity!
Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Inst...2020-10-2829 min
The Angel Rated ShowLaura Roeder: Creating software to make business easierLaura Roeder is the founder and CEO of MeetEdgar and Paperbell. She has been an independent entrepreneur since the age of 22 and has always felt most at home in the small business community. Her focus is on giving other entrepreneurs the tools they need to be totally independent. Laura founded LKR Social Media in 2009, where she created online courses that taught entrepreneurs how to harness the power of social media marketing. In 2014, she launched MeetEdgar to make it easier than ever for marketers to share their best evergreen content on social. Her latest software creation is...2020-10-2824 minSocial PostDon't Miss Your StartUp Shot with Scott ManningScott shares how he co-founded BoozApp, a crowd-sourced liquor app that's on a mission to equalize pricing in the industry. Having no coding skills Scott built a successful app & shares how there is always a way to achieve your goals & create something that solves problems in the world!
Your Turn!Share you biggest take aways and tag @meetedgar on Twitter or Instagram.
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And speaking of email, if you want to keep up to date on the latest episodes of Social Post, and other marketing tips, be sure to subscribe to our newsletter: https://meetedgar...2020-10-2126 minSocial PostSolving Your Productivity Problems with Megan Mitzel & David BudimirWe’ve all experienced the mind-numbing, pointless monotony of filling out time tracking forms & using "productivity tools" that monopolize the day, strip us of joy, and destroy every bone in our once motivated and productive bodies.
(Or something like that.)
Point is, we all know these tools shouldn’t be that way, but yet round and round we go, right?
So, how do you transform your workflow into the powerhouse of productivity that you and your business deserve?
Here’s where to start!
Today we chat with Megan Mitzel & David Budimir about their productivity app Squad
We go...2020-10-1420 minSocial PostCreating A Business Using An Audience First ApproachToday Andrew Michael shares how his podcast and his network on social media has helped him launch a new business.
Marketers constantly act on false assumptions and misinterpret signals about their target audiences, resulting in similar well-intentioned blunders.
However, there is hope for the savvy marketer!
(And for the DIY gift-givers of the world, but we’ll have to cover that in a different post.)
It all starts with audience personas, or semi-fictional archetypes, that represent your ideal type of customer.
When approached correctly, audience personas help you:
Anticipate and address audience needs (make them think yo...2020-10-0722 minSocial PostThe Niche Tribe Model Of Starting A BusinessWant to learn more from Stephen, check out his resources here:
https://lifeskillsthatmatter.com/start-creating-your-own-work/
This week we are chatting with Stephen Warley from Life Skills That Matter. Stephen believes the simplest business model to try first is making money from what you already know by doing it for people you already know, and that starts with taking a Nitch Tribe model to your business practices.
Stephen's example of stating a Nitch Tribe Business for himself:
"I spent the first 5 years of my career in broadcasting, so as I refined my digital marketing skills, it was only...2020-09-3022 minSocial PostPinterest: Your New Marketing SuperpowerThere’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, it’s eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use. Pinterest makes it easy for users to search for content, collect the posts they like, and organize it in a way that is personal to their needs. And unlike Instagram, the biggest advantage is that content can be linked-to another source, allowing t...2020-09-2300 minSocial PostHow To Create A Time Based Lead MagnetRemember when receiving email felt exciting?
You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days are long gone. Today, we are all inundated with emails and consumers are no longer itching to hand over their email addresses to a business.
But you know that there is “money in the list.” And that a bigger list can mean more opportunities to make money and build your business.
So how can you entice people to sign up for your list?
LEAD MAGNETS TO THE RESCUE
A lead… magnet? Yep, you read...2020-09-1629 minSocial PostHow To Start A Lifestyle Blog From ScratchToday we chat with Alicia Trautwein from The Mom Kind.
www.themomkind.com
Her blog, The Mom Kind, has been recognized as one of the best Autism blogs for the past three years.
Alicia Trautwein is a special needs parent and advocate. She an inspiring mother of three Autistic children. She uses her experience as a certified life coach to help parents who are struggling to raise their children with Autism.
We dive deep into what it takes to set the right boundaries in your business and family life, yet still get the behind the scenes...2020-09-0919 min
Bootstrapped#147: "You get to do this however works for you" with Laura Roeder, founder of MeetEdgarLaura Roeder talks about why she doesn't do demo calls unlike most other SaaS founders - and how bootstrapping frees you up to run your business the way that works for you.Laura is the founder of MeetEdgar, a social media scheduling tool, and cofounder of Paperbell, coaching software.LinksLaura on Startups for the Rest of UsLaura's talk at Business of Software Europe 2018: Bootstrapping A Business In The Face Of Well-Funded CompetitionRemember, as Laura says, "You get to do this however works for you"
2020-09-0431 minSocial PostMeetEdgar's a Pinterest Marketing Partner 🎉📌It’s official! MeetEdgar is now a Pinterest Marketing partner. You can now use Edgar’s powerful automation features to grow your brand with Pinterest and schedule Pinterest Pins so we’re celebrating with a Pinterest party!
Tune in to learn what you should be thinking about while making your pins to show up in people's smartfeed, and why Pinterest is a keyword & graphically driven search engine (and how you can take advantage of that!)
Pinterest is a powerful tool for small business owners, especially those of you who use content marketing to grow your business. If you’re...2020-09-0222 minSocial PostThe Power of Listening to Your Customers with the CEO of Flodesk Martha BitarMartha is the founder and CEO of Flodesk, a platform founded to serve businesses email needs.
And as you can tell from this interview, she passionately believes in putting the customer first, building content strategy around your community, and having an all around customer centric attitude.
We just love her ambition and how she leads by doing and iterating. Her down to earth approach to business and marketing makes us think how more people should ditch the marketing plan with a gazillion pages and jargon.
Instead, draft a simple one with clearly defined goals. Remember, the tactics you employ...2020-08-2623 minSocial PostFind Your Content Creation Flow State with Derren OhanianThis week we are joined by Derren Ohanian from Social Sensei. Social Sensei is the leading Instagram influencer marketing agency. By leveraging the power of celebrity and micro influencers they help you gain followers who want to have a real relationship with your. brand.
Darren Dives deep into what content creation on Instagram should be all about: Adding value to your followers without burning you out. Because let's be real, it can be tempting to create content ALL DAY, but if you're not taking time for yourself to recharge, your content suffers.
And with almost https://techcrunch...2020-08-1927 minSocial PostBecome A Productivity Powerhouse with Sagan MarrowA random post here, a minor profile tweak there. Before you know it, you’re aimlessly meandering through your social channels like a kitten on roller skates.
It’s not pretty and, well, it’s not very productive.
(Not to mention dangerous!)
Reel it in for a moment and get back on steady ground. We’re here to share our secret sauce to social media productivity.
As our guest today Sagan puts it:
It’s hard to get stuff done when life gets in the way (as it has a tendency of doing!)… but that doesn’t mean that the time doesn...2020-08-1317 min
Growth Fanatics - By 408 MediaHow To Create a Social Media Strategy For SME's (Plus 5 hacks to get ahead)In this episode of The Growth Fanatics Podcast, we interview Megan McMullin from Meetegar to find out how small businesses can start to use social media to grow their business and generate leads and sales.
Meetegar promo code for a free month = success
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2020-05-0629 min
Brands That PodcastMeetEdgar: Growing Through Podcast Tours w/ Laura RoederThe power of podcast tours."Pound for pound, I think a brand is always better off being featured as the content rather than the advertiser."Laura doesn't hide the fact that getting invited on as a guest to other people's shows is the #1 way MeetEdgar has gained customers. At one point, she makes the analogy that podcast tours (being a guest on other shows) is like guest blog posting, but without all the work of writing and editing an article.Essentially, when you're a guest on someone else's show, you get to talk...2020-04-0737 min
Today In SpacePeople of Science - Vera Rubin | Dark Matter Haloes & Astrophysics | TIS183Welcome to our newly revamped segment for 2020 called the People of Science where we breakdown the common misconception of what someone in science is like. Let's be honest, when I say that someone is a person of science, or a scientist what do you think of? Probably someone in a lab coat, maybe holding a beaker of some neon colored liquid. Maybe safety glasses on, if you're lucky? On this week's episode - we're talking about Astronomer and Astrophysicist Vera Rubin who is responsible for the discovery of Dark Matter Haloes which expands our search to understanding...2020-01-3024 min
Mastering RemoteLaura Roeder (MeetEdgar) - How to Build a Company That Doesn't Need You - S1E16Today we have Laura Roeder, CEO and founder of MeetEdgar!
In this episode we covered how Laura built a company that can run without her, why MeetEdgar has a “CEO” _and_ a “President,” and the importance of transparency in company culture.
We also talked about why MeetEdgar doesn’t believe in deadlines, why they use the title “advocates” instead of “managers,” and how you can give better criticism and feedback in a remote team.
Laura also has a special gift for Outside The Valley listeners! Get one free month of MeetEdgar with the coupon code PODCAST here.
If you’re enjoying the podcast...2020-01-2154 min
Mads Singers Management PodcastMSMP 26: Laura Roeder's Unique Take in People ManagementMany entrepreneurs or business owners right now take businesses so seriously that people management becomes second or third on their list without fully comprehending the amount of effective people management could generate. More than just managing businesses, engaging as qualified, being another form of managing people poses relevant increases in people’s productivity as well as their level of energy, and output. All these are possible when viewed and done in a different light. What I just shared is the reason why I am not missing out to be joined in today's episode of Mads Sing...2020-01-0133 min
She PodcastsEnd Of The Year She Podcasts 2019 ReviewSo much anxiety and looking back from Elsie and Jess about the past decad! E & J are torn about the whole thing and we RECORDED LIVE FOR THE FIRST TIME in our She Podcasts SuperSquad! Elsie leads a complete year and review on the key topics and conversations of She Podcasts 2019. Then, Jess takes over with her top hits of the year and adds some of the biggest lessons learned. Elsie finishes off by sharing her biggest podcasting faves as well as our top She Podcasts episodes of 2019! Send us your feedback, email feedback@shepodcasts...2019-12-301h 02
You are techY - A Podcast for Moms New to TechEp. 5 - Interview with Sarah BrownMeet Sarah Brown, Usability Program Manager at MeetEdgar - the Octopus company! This mother of three went from piloting T-37 and T-38 aircraft for the United States Air Force to a tech career via a stint as a SAHM and a Social Media Manager. Sarah works 100% remotely, as do all MeetEdgar employees. She works directly to improve the already fantastic user experience at MeetEdgar which helps entrepreneurs and small business owners grow their business through social media. Sarah is an outstanding example of women in tech achieving meaningful, flexible, and well-paid work! We are so excited to share her...2019-12-1836 min
You are techY Podcast with Ellen TwomeyEp. 5 - Interview with Sarah BrownMeet Sarah Brown, Usability Program Manager at MeetEdgar - the Octopus company! This mother of three went from piloting T-37 and T-38 aircraft for the United States Air Force to a tech career via a stint as a SAHM and a Social Media Manager. Sarah works 100% remotely, as do all MeetEdgar employees. She works directly to improve the already fantastic user experience at MeetEdgar which helps entrepreneurs and small business owners grow their business through social media. Sarah is an outstanding example of women in tech achieving meaningful, flexible, and well-paid work! We are so excited to share her...2019-12-1836 min
CHURN FMEP39 | Megan McMullin - How MeetEdgar reduces churn by scaling a personal onboarding experience and building a communityToday on the show, we have Megan McMullin, Outreach Lead at MeetEdgar.In this episode, we discussed in-depth how MeetEdgar uses office hours, webinars and educational content as a channel to talk to customers at scale, gather feedback, build a robust community, and ultimately improve retention.Megan also shares the exact formula MeetEdgar uses to measure the effectiveness of their efforts in reducing churn, how she passes the qualitative data collected to the product team, and how they use Facebook ads as an engagement and reactivation channel for their users.As usual, I'm...2019-12-1144 min
Scale or Die#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own termsRunning a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance. In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not dominated by due dates and deadlines but one in which meaningful work is done over a period of time. Learn how Laura applies this idea into both her personal life and her busi...2019-10-1500 minSocial PostThe Easy Way to Start a Podcast for your BusinessCheck out the whole post here: https://meetedgar.com/blog/start-a-podcast/ (https://meetedgar.com/blog/start-a-podcast/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=create_podcast)
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Podcasting is hot right now and we’re not just saying that because we have one 😉
According to PodCast Insights, there are 30 million podcast episodes and 51% of people in the United States have listened to a podcast! So those customers you want to reach? They probably listen to a podcast.
And not only are people listening to podcasts, but they are also actively engaged with podcasts. According to th...2019-09-1700 minSocial Post10 Ways to Grow Your PodcastCheck out the full post over at https://meetedgar.com/blog/grow-your-podcast/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=grow_podcast (https://meetedgar.com/blog/grow-your-podcast/)
Transcript:
You started a podcast! Congratulations! Those first weeks after a launch are exciting and you might be filled with hope.
But things can slow down a little after that initial launch and it’s common to see your numbers slow down. That’s when you move from launching a podcast into running a podcast and part of running a podcast is promoting and marketing it so you...2019-09-1010 min
Organize ChaosLaura Roeder: How to Keep Remote Employees Engaged and ConnectedLaura Roeder is the founder of MeetEdgar, a social media application that provides an effective way of scheduling, and organizing content to automate publishing. She’s been a featured speaker at South by Southwest and the White House and writes about independent entrepreneurship for Forbes, Inc., and Fast Company.
In this episode, we talk about what it's like having a fully remote team, keeping remote employees engaged, the MeetEdgar employee handbook, work-life balance, and building a business that can run without you.
Find the show notes for this episode here!
Check out Laura's new...2019-09-0328 minSocial PostThe Ultimate Guide to a Successful Podcast LaunchCheck out the full post over at https://meetedgar.com/blog/successful-podcast-launch/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=podcast_launch (https://meetedgar.com/blog/successful-podcast-launch/)
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Did you know there are about 700,000 active podcasts today and there are more launching every single day! It’s safe to say we might be reaching the “Age of the Podcast.”
It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a...2019-09-0308 minSocial PostHow to Create Click Worthy Social Media PostsCheck out the full article at https://meetedgar.com/blog/click-worthy-social-media-posts/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=clickworthy (https://meetedgar.com/blog/click-worthy-social-media-posts/)
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Have you ever felt that you’re screaming into the void when you post on social media? You’re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts.
According to a study by Rival IQ, brands see an average engagement of:
0.9% on Facebook posts
1.6% on Instagram posts
0.048% on Twitter
Yes, that means on average, most people see less than 2% of e...2019-08-2711 min
The Fizzle ShowBootstrapping Your Way to a Sellable Business with Laura Roeder of MeetEdgarShownotes: http://fizzleshow.com/333
Who are your online business heroes? Which businesses are doing this entrepreneurial thing brilliantly? Someone we look up to a lot is Laura Roeder, founder and CEO of MeetEdgar. Today we will be doing an inspirational deep dive on her path and philosophy behind bootstrapping her business and growing online!
There are so many ways to build the company that you have always wanted! Hearing from someone who has worked in this space and managed to achieve many of their own goals in their own unique and tailored way, can be...2019-08-2046 minSocial Post5 Easy Ways to Upcycle Your ContentRead the full post here: https://meetedgar.com/blog/easy-ways-upcycle-content/ (https://meetedgar.com/blog/easy-ways-upcycle-content/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=upcycle_content)
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If you’ve ever been on Pinterest or watched HGTV, you’ve probably heard of “upcycling.” You take an old dresser and stain it and repaint it and you’ve upcycled it! Upcycling is simply the process of taking something old and creating something new or equally more valuable than what it was before.
And it’s not just for clothes and DIY projects! You can upcycle your content too...2019-08-2000 minSocial PostSocial Media Tests: How to Get Great Results From A/B TestingCheck out the full post at:
https://meetedgar.com/blog/ab-test-social-media/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=split_testing (https://meetedgar.com/blog/ab-test-social-media/)
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The big question most people have about their social media marketing is, “Will it work?”
There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing that you can find and you might still not have the secret sauce that will work magic on y...2019-08-1308 minSocial PostAre You Seeing These 5 Benefits of Content Curation?Check out the full post at https://meetedgar.com/blog/benefits-content-curation/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=content_curation (https://meetedgar.com/blog/benefits-content-curation/)
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Content curation is one of the most talked about strategies in social media. Whether you have heard of the 80/20 rule or read “Jab, Jab, Jab Right Hook,” or any other article about building your social media calendar (ahem, we hope you read ours!), you probably know the importance of curating content. But while many people employ some form of content curation, not everyone maximizes the benefits they can...2019-08-0611 minSocial PostHow To Have Influence (Without Becoming An "Influencer")Check out the full post at https://meetedgar.com/blog/how-to-have-influence/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=influence (https://meetedgar.com/blog/how-to-have-influence/)
The term “influencer” has crept into our everyday language and stuck there, thanks to the rise of today’s internet influencers.
Whether you’ve purchased some vitamins because your favorite Instagrammer showed them off during an Instagram story or you’ve stopped following a YouTuber after they posted their first unboxing video that was, of course, #sponsored, you probably have feelings about influencers.
But love them or hate them, there is n...2019-07-2309 minSocial PostThe Future of Social Media MetricsCheck out the full post at https://meetedgar.com/blog/future-social-media-metrics/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=social_media_metrics (https://meetedgar.com/blog/future-social-media-metrics/)
Transcript:
Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success.
But now things are changing and the metrics everyone thought were important, may not matter as much.
Ea...2019-07-2310 minSocial PostThe Power of Small AudiencesCheck out the full post at https://meetedgar.com/blog/small-audiences/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=small_audiences (https://meetedgar.com/blog/small-audiences/)
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Is bigger always better?
If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach.
Social media influence is too often defined by how many people like your stuff.
But recent trends are signaling a change.
Instagram is experimenting with hiding like counts. YouTube is adjusting how they show subscriber counts. Even...2019-07-2310 min
The Remote ShowSarah Park, President of MeetEdgarThis week were were fortunate enough to chat with Sarah Park! Sarah is the President of MeetEdgar, a popular social media scheduling tool. Sarah was an absolute pleasure to chat with; we were able to dive into her career, how the company has evolved and what "culture" means at MeetEdgar!
I found Sarah's career particularly interesting to learn about; she is a great example of what can happen when you take advantage of opportunities, and you can't help but be inspired by her story. We spoke about what it means to grow culture within a company and...2019-06-2847 min
Founder Coffee026 Laura Roeder - MeetEdgarFor this twenty-sixth episode, I talked to Laura Roeder, co-founder of MeetEdgar, a social media tool that automatically keeps your content in front of your customers.
Before MeetEdgar, Laura was a junior designer at an agency, a freelance web designer and then a social media marketing consultant. She built a spreadsheet system to organize the resharing of existing content and figured “why is this a spreadsheet and not an actual tool?”. That’s when MeetEdgar was conceived.
Recently, Laura appointed a President for MeetEdgar and left the daily operations in her capable hands. We talk about why she did that, the ch...2019-04-0233 minFounder Coffee - Intimate SaaS Chats026 Laura Roeder - MeetEdgarFor this twenty-sixth episode, I talked to Laura Roeder, co-founder of MeetEdgar, a social media tool that automatically keeps your content in front of your customers.
Before MeetEdgar, Laura was a junior designer at an agency, a freelance web designer and then a social media marketing consultant. She built a spreadsheet system to organize the resharing of existing content and figured “why is this a spreadsheet and not an actual tool?”. That’s when MeetEdgar was conceived.
Recently, Laura appointed a President for MeetEdgar and left the daily operations in her capable hands. We talk about why she did that, the ch...2019-04-0233 min
Wendy Susan Richmond, CEO Results Matter Dental Marketing "aka" 5 Star SmilesPodcast #22: My Most Embarrassing Interview: Your Marketing Doesn’t Have to Be PerfectI wish I were perfect in all of my marketing. Unfortunately, I am not.
Recently I did an interview with MeetEdgar.com. The interview was about how I was using social media to drive up new patients. I really like MeetEdgar as a tool, so when they put out a call to get professionals, who were using their tool, to see if they wanted to be interviewed, I jumped at the chance...2018-11-1704 min
Founder Views - Conversations that matter to youLaura Roeder - Bootstrapping a $4 million company in 4 years with no sales repsIn today’s episode, I'm speaking with Laura Roeder, the founder and CEO of MeetEdgar. MeetEdgar helps professionals and small businesses manage their content and promote it on social media. Laura founded MeetEdgar in 2014. In less than 4 years, they’ve grown to over $4 million in annual recurring revenue, all while being fully remote, and bootstrapped, which is absolutely incredible. We dive into a lot of different topics, including how she grew to $100k MRR in less than 12 months, her bootstrapping story, marketing tips, challenges of managing a remote team, tips on churn, and much much more. I had a grea...2018-11-1234 min
The Customer Success ChannelZachary Schulte, from MeetEdgar - Customer Experience & Usability; Essential components of customer successCustomer experience and usability is an essential part of customer success. You first need to make sure that you have a product that is built and working in a way that is for the customer, and is constantly considering how the customer is going to be using it to gain value. If your product loses sight of this, it’s likely it will flop. I spoke with Zachary Schulte, a member of the Customer Experience team at MeetEdgar, and we talked about how his team, the Customer Experience team, is the voice of the customer and working to ensure th...2018-07-1035 min
Onward NationIt’s not real until it’s live, with Laura RoederLaura Roeder is the CEO and founder of MeetEdgar, a social media automation tool designed to prevent status updates from going to waste. She has given talks at conferences like BlogHer and South by Southwest, and has spoken about the value of independent entrepreneurship at The White House. Laura’s also appeared in Forbes, Fast Company, Mashable, CNET, and other major publications. What you’ll learn about in this episode: The value of independent entrepreneurship How time blocking helps increase productivity The importance of consistently focusing on the priorities of your company The value of giving your...2018-04-0400 min
Marketing Speak123. Secrets to Social Media Marketing at Scale with Laura RoederIn this conversation with Laura Roeder, you’ll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar, a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and other major publications. Find Out More About Laura Here: Laura Roeder MeetEdgar @lkr on Twitter Laura Roeder on LinkedIn Laura Roeder on Facebook In This Episode: [01:08] - Laura talks about what inspired her to...2018-02-2854 min
The HeartbeatInterview with Laura Roeder, Founder + CEO of MeetEdgarLaura Roeder is the founder and CEO of MeetEdgar, a social media scheduling platform tool with over 7,000 customers. As a founder who bootstrapped her company to $4MM in annual recurring revenue in 2.5 years, Laura shares her biggest leadership lessons around letting go as a manager. Claire Lew: Hi everyone, my name is Claire Lew and I’m… Read the full article2018-01-2415 minThe HeartbeatInterview with Laura Roeder, Founder + CEO of MeetEdgarLaura Roeder is the founder and CEO of MeetEdgar, a social media scheduling platform tool with over 7,000 customers. As a founder who bootstrapped her company to $4MM in annual recurring revenue in 2.5 years, Laura shares her biggest leadership lessons around letting go as a manager. Claire Lew: Hi everyone, my name is Claire Lew and I’m… Read the full article2018-01-2400 min
Dreams In DriveHow To WIN On Social Media w/ Laura RoederHow important is social media when it comes to building your brand? As any 2018 business knows - it can be everything for engaging with your audience and bringing new prospects into your sales and marketing funnels! We chat with Laura Roeder- founder of Edgar, a social media automation tool designed to prevent status updates from going to waste. Laura has given talks at conferences like BlogHer and South by Southwest and has appeared in Forbes, Fast Company, Mashable, CNET, and other major publications. Here's a little about her own story: In 2009, she started LKR Social Media, where she...2018-01-2251 min
21st Century Work LifeClarity and Transparency at Meet EdgarLaura Roeder, founder of Meet Edgar, talks about how her company is structured and the role that clarity and transparency play in ensuring the right culture-employee fit. visit www.virtualnotdistant.com What is Meet Edgar, why it was set up and how. https://meetedgar.com/ Bootstrapping it, decisions around funding in the company. How Meet Edgar was/is funded and why Laura decided not to raise any venture capital for the business. How this funding model influences how people make decisions in the company. Apart from salaries, the company's financials are shared throughout the company...2018-01-1136 min
Sales for NerdsLaura Roeder of MeetEdgar.comMeetEdgar.com founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts. Laura also discusses: How to connect with thought leaders online How she got her own panel at SXSW when she was just 29 How she got clients for her consulting business And much more.2017-11-2727 min
The How of Business - How to start, run, grow and exit a small business.Social Media with Laura RoederSocial Media for Small Business with Laura Roeder. Laura is an entrepreneur and founder of MeetEdgar - an online social media automation tool. Laura shares her personal story, from studying advertising, working as a freelance designer, and founding her first social media business. She also shares her experiences with launching and bootstrapping MeetEdgar, and tips and advice for social media for small business owners. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)2017-11-2746 min
Crack the Customer Code272: Kristina Quinones, MeetEdgar Customer ServiceJeannie and Adam interview Kristina Quinones, head of customer experience at MeetEdgar, about amazing growth through a unique approach at customer service. Explosive growth and the MeetEdgar customer service approach Thanks to its unique approach at customer service, MeetEdgar has grown from 2 to 30 employees in three years. So we're proud to interview their head of customer experience, Kristina Quinones. Kristina shares how to use the same approach at your business! The customer service team at MeetEdgar has struck a magical balance between customer service and customer experience. Not only do they deliver the...2017-09-0521 min
Ever Better TodayLaura Roeder of MeetEdgar - Surround Yourself With Talented PeopleThe extraordinary Laura Roeder is a CEO who started her first business at the age of 22. During our discussion, Laura talks about how her parents inspired her to start a business, why she can’t imagine working for anyone else, and how she balances her work-life with her life-life, while caring for a two-year-old child. As she's grown MeetEdgar, a company that helps businesses and individuals manage their social media management through a very cool tool, Laura hasn't taken venture capital. She's invested profits back into the company and grown it from the ground up. Sh...2017-05-2630 min
Maximum LawyerEpisode 39 ft. Jill Nelson: The Power of First Impressions“Attorney customers, almost all of them, are going through a time of stress. Recognizing that and acting accordingly is key.” In this episode Jim and Tyson interview Jill Nelson, the founder and CEO of Ruby Receptionists, a virtual & live answering reception service, and will explain why creating a wonderful phone experience can help us grow our business. “We live and breathe to keep alive those personal meaningful connections…” Jill Nelson: https://www.linkedin.com/in/callruby “Wonderful receptionist + great technology”. https://www.callruby.com/ 2017-04-1826 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastLaura Roeder: Here's Why Digital Marketers Should Never LieI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time. Laura is a former social media consultant who built her audi...2017-04-0156 min
Digital Bounds Podcast29: Casey is Vlogging and Leon's playing ZeldaWelcome to episode [insert number],
Twitter:
@Leonhitchens
@sunnysinghio
Follow us on:
Twitter.com/digitalbounds
Like us on:
Facebook.com/digitalbounds
Add us on:
Snapchat.com/add/digitalbounds
Personal News:
- MeetEdgar: It's a smarter way to manage social media. It creates a library of content which is magically shared based on shares, interaction, and other junk. It's $79.99 a month but makes sharing and managing content easier than Buffer or HootSuite which forces you to compose tweets nd schedule them.
https://meetedgar.com/
- Nintendo Switch: I finally purchased a Nintendo Switch. The story and what tools I used to find...2017-03-2700 min
Perpetual TrafficEP81: How Laura Roeder Grew MeetEdgar to 7,000+ UsersSpecial guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company. IN THIS EPISODE YOU’LL LEARN: The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too). The three strategies MeetEdgar uses to generate le...2017-01-2435 min
Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital MarketingEP81: How Laura Roeder Grew MeetEdgar to 7,000+ UsersSpecial guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar’s success, along with how they’re reducing customer churn. Listen and learn how you can apply these same strategies in your own company. IN THIS EPISODE YOU’LL LEARN: The “catch-all” strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too). The three strategies MeetEdgar uses to generate le...2017-01-2435 min
The SaaS Revolution ShowHow we got 7k+ customers using Direct Response Marketing: With Laura Roeder CEO of MeetEdgarLaura Roeder is the Founder and CEO of MeetEdgar, a SaaS Social Media platform that schedules your best content to get more traffic to your site. Laura Joined Alex Theuma on this episode of the SaaS Revolution Show podcast to discuss direct response marketing for startups: how MeetEdgar got to 7k+ paying customers while completely avoiding some of the most popular marketing tactics like partnerships, sponsorships and referral programs.
Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland2016-12-0825 min
Love, your Money - Wealth, Money, and Financial Advisor for WomenEp 43: Laura Roeder of MeetEdgar on How to Manage a Fast-Growing Company & CareerLaura Roeder is the founder of MeetEdgar, a powerful piece of software that organizes your social media posts, re-uses them, and distributes them intelligently. Before MeetEdgar, she ran a super successful coaching business, and has packed countless lessons into her already awesome career. While we don’t usually focus on entrepreneurship on this show, Laura’s story and advice were too good to pass up. We talk about how Laura got her businesses going (and thriving) at such an early age, and some of the core beliefs about money that got her there. Laura shares the key distinc...2016-11-1538 min
The Innovation Engine Podcast107. The Art of the Pivot, with Laura RoederLaura Roeder joins us on this episode to talk about "the art of the pivot." We start with looking at some of the pivots Laura has made over the course of her career to go from Junior Designer to CEO of Edgar. Edgar's SaaS social media product, available at MeetEdgar.com, allows users to get more mileage out of their social media posts. We also look at the types of questions the leader of a business like Edgar is considering when looking to make a big change in pricing, as recently happened with MeetEdgar.com. On a more micro...2016-10-1023 minThe Innovation Engine Podcast107. The Art of the Pivot, with Laura RoederLaura Roeder joins us on this episode to talk about "the art of the pivot." We start with looking at some of the pivots Laura has made over the course of her career to go from Junior Designer to CEO of Edgar. Edgar's SaaS social media product, available at MeetEdgar.com, allows users to get more mileage out of their social media posts. We also look at the types of questions the leader of a business like Edgar is considering when looking to make a big change in pricing, as recently happened with MeetEdgar.com. On a more micro...2016-10-1023 min
Can I Pick Your Brain?42: Making Millions from an Octopus called Edgar with Laura Roeder
Laura Roeder is the founder of MeetEdgar – a social media scheduling tool that has helped thousands of people and has generated over $3.2 million in revenue this year with no funding and no free version!
Laura has been featured in too many places for me to mention in this short introduction but I will say that she was asked by president Obama to speak at the White House. Which I’m pretty sure trumps any other place I have mentioned before on this show!
What you will learn:
Why you shouldn’t offer a free trial
...2016-08-2900 min
Hello Tech Pros - Motivation, Soft Skills & Business AdviceMasterful Social Media Strategies with MeetEdgar — Laura Roeder on ProductivityLaura Roeder began her entrepreneurial journey at the age of 22, when she quit a design job and decided to launch her first business. MeetEdgar.com was created out of a need Laura had in her own business to more effectively manage social media - and so in 2014 Laura pivoted her business to dive into the SaaS world. Since Edgar’s launch in June 2014, their remote team has grown to 18 people, they've hit more than $240,000 in monthly recurring revenue, AND they've bootstrapped the entire way. Edgar is now happily providing social solutions to more than 5,000 customers. Show n...2016-08-1638 min