Shows
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursOptimizing Your Facebook Marketing for Maximum Impact with Meg BrunsonAs content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode 165 of Listeners to Leads is about optimizing your Facebook marketing for maximum impact! Online m...
2024-08-1536 min
Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven EntrepreneursHow to Make Your Podcast More Accessible with Meg BrunsonAccessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should always be top of mind, but often we forget to include the needs of those that are differently abled or those who benefit from extra tools and accommodation. Meg Brunson is here today to guide us through a whole host of things we can do to make our podcasts and social media content more accessible across the board. This week, episode 104 of Listeners to Leads is about how to make your podcast more accessible! Online m...
2023-06-1545 min
Just Marketing™Growing an Engaged Email List: Climbing The Email Staircase with Liz WilcoxOn this episode of Just Marketing, we've got Liz Wilcox dropping knowledge on how to turn your followers into customers using the power of email.
Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.
But that's not...
2023-05-0341 min
Just Marketing®Growing an Engaged Email List: Climbing The Email Staircase with Liz WilcoxLiz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email.Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.But that's not all, Liz is sharing some of her top tips and strategies for keeping...
2023-05-0343 minJust Marketing®Growing an Engaged Email List: Climbing The Email Staircase with Liz WilcoxLiz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email.Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.But that's not all, Liz is sharing some of her top tips and strategies for keeping...
2023-05-0343 minJust Marketing™31. Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.
In This Episode You'll Learn:
How to build an Ideal Client Avatar (ICA)
What is an Inclusive ICA and how does it differ from what you were taught?
Before you post your next piece of content online, be sure to download...
2023-04-2609 minJust Marketing®Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.In This Episode You'll Learn:How to build an Ideal Client Avatar (ICA)What is an Inclusive ICA and how does it differ from what you were taught? Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.c...
2023-04-2611 minJust Marketing®Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.In This Episode You'll Learn:How to build an Ideal Client Avatar (ICA)What is an Inclusive ICA and how does it differ from what you were taught? Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.c...
2023-04-2611 minJust Marketing™30. Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford SeaweedThis episode is a conversation between Meg Brunson, the founder of Just Marketing, and Alison Tedford Seaweed, an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. They discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.
In This Episode You'll Learn:
What is a diversity statement and why your business should have one.
How to write your diversity statement.
What to do on...
2023-04-1937 minJust Marketing®Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford SeaweedAlison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years.In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.In This Episode You'll Learn:What is a diversity statement and why your business should have one.How to write your diversity statement.What to do once your diversity statement is written. ...
2023-04-1939 minJust Marketing®Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford SeaweedAlison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years.In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.In This Episode You'll Learn:What is a diversity statement and why your business should have one.How to write your diversity statement.What to do once your diversity statement is written. ...
2023-04-1939 minJust Marketing®How To Write A Call-To-Action That Converts On Social MediaA CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.In this episode you will learn:Three elements of a successful call to actionHow to write effective CTAs to drive your customers to take the action that you want them to take.Just Marketing considerations to keep in mind when crafting CTAsFREEBIE: Download 90+ CTAs that...
2023-04-1210 minJust Marketing™29. How To Write A Call-To-Action That Converts On Social MediaA CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.
In this episode you will learn:
Three elements of a successful call to action
How to write effective CTAs to drive your customers to take the action that you want them to take.
Just Marketing considerations to keep in mind when crafting CTAs
FREEBIE: Download 90+ CTAs that...
2023-04-1208 minJust Marketing®How To Write A Call-To-Action That Converts On Social MediaA CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.In this episode you will learn:Three elements of a successful call to actionHow to write effective CTAs to drive your customers to take the action that you want them to take.Just Marketing considerations to keep in mind when crafting CTAsFREEBIE: Download 90+ CTAs that...
2023-04-1210 minJust Marketing®Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne LeesonBrianne Leeson originally joined me on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!In this episode, I introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people, so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively.
2023-04-0533 minJust Marketing™28 - Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne LeesonTodays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!
In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn’t and how to better accommodate Autistic peop...
2023-04-0532 minJust Marketing®Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne LeesonBrianne Leeson originally joined me on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!In this episode, I introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people, so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively.
2023-04-0533 minJust Marketing®How To Write A Good Hook That Leaves Your Audience Hungry For MoreA well-crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.In This Episode You'll Learn:3 types of hooks commonly used by marketersJust Marketing principles to keep in mind when crafting your hooksFREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at
2023-03-2908 minJust Marketing®How To Write A Good Hook That Leaves Your Audience Hungry For MoreA well-crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.In This Episode You'll Learn:3 types of hooks commonly used by marketersJust Marketing principles to keep in mind when crafting your hooksFREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at
2023-03-2908 minJust Marketing™27. How To Write A Good Hook That Leaves Your Audience Hungry For MoreA well crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.
In This Episode You'll Learn:
3 types of hooks commonly used by marketers
Just Marketing principles to keep in mine when crafting your hooks
FREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks
Before you post your next piece of content online, be sure...
2023-03-2907 minJust Marketing®Online Course Creation: Align Learning Intentions To Positive Impact with Nina EverflowNina Everflow, who runs the content design agency Everflow Consulting, joins Meg to discuss aligning learning intentions with positive impact when creating online courses.Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online.In This Episode You'll Learn:What is instructional designWhy on...
2023-03-2244 minJust Marketing™26. Online Course Creation: Align Learning Intentions To Positive Impact with Nina EverflowIn this episode, Meg Brunson introduces Nina Everflow, who runs the content design agency Everflow Consulting. Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online.
In This Episode You'll Learn:
What is instructional design
Why online educators need to understand instructional design
How you can be...
2023-03-2242 minJust Marketing®Online Course Creation: Align Learning Intentions To Positive Impact with Nina EverflowNina Everflow, who runs the content design agency Everflow Consulting, joins Meg to discuss aligning learning intentions with positive impact when creating online courses.Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online.In This Episode You'll Learn:What is instructional designWhy on...
2023-03-2244 min
Talk Copy to Me | Content + Copywriting PodcastInclusivity and Connecting on Facebook with Meg BrunsonAre you looking to create an inclusive online presence? Do you want to connect with your audience on Facebook but don't know where to start? Then you won't want to miss this episode of the Talk Copy to Me podcast.Former Facebook employee and marketing specialist Meg Brunson joins us to discuss the importance of inclusivity and accessibility when it comes to social media and online content. From writing alt text for your images to using diverse visuals on your website, Meg shares practical tips and insights on how to create an inclusive online presence that truly...
2023-03-1940 minJust Marketing™25. What Role Will You Play In The Just Marketing Movement?In this video, Meg Brunson, the founder of Just Marketing, talks about how her movement relates to successful social movements. Meg emphasizes the importance of each role in the success of a social movement and encourages people to adopt Just Marketing strategies to center society's overarching values of justice in their marketing.
In This Episode You'll Learn:
four roles that people play in a successful social movements and how these roles apply within the Just Marketing movement.
What role you play in the Just Marketing movement
Before you...
2023-03-1510 minJust Marketing®What Role Will You Play In The Just Marketing® Movement?I recently read the book Doing Democracy: The MAP Model for Organizing Social Movements by Bill Moyer. This book not only outlines what it takes for social movements to be successful, but it references many case studies of past social movements.While reading the book, I couldn’t help but think about the Just Marketing® Movement. While it’s not a true social movement like the US Civil Rights Movement or the Breast Cancer Social Movement, I began to recognize parallels between what the book was describing and what we’re trying to accomplish through Just Marketing® – primarily...
2023-03-1511 minJust Marketing™24. Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian AbbyJillian Abby joins Meg Brunson to discuss inclusive messaging.
Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.
So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?
(I said "when" because we're all bound to mess up at some point - let's prepare in advance!)
2022-11-1643 minJust Marketing®Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian AbbyJillian Abby joins Meg Brunson to discuss inclusive messaging.Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?I said "when" because we're all bound to mess up at some point - let's prepare in advance!In This Episode You'll Learn:
2022-11-1644 minJust Marketing®Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian AbbyJillian Abby joins Meg Brunson to discuss inclusive messaging.Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?I said "when" because we're all bound to mess up at some point - let's prepare in advance!In This Episode You'll Learn:
2022-11-1644 minJust Marketing®Pricing Your Products and Services Ethically … It's Just MarketingIn This Episode You'll Learn:What is psychological pricingWhat is charm pricingWhat is odd-even pricingHow we can price ethicallyHow to join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Con...
2022-11-0220 minJust Marketing™23. Pricing Your Products and Services Ethically … It's Just MarketingIn This Episode You'll Learn:
What is Psychological Pricing
What is Charm Pricing
What is Odd-Even Pricing
How we can Price Ethically
How to Join the Just Marketing Movement
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
Watch the videos at MegB...
2022-11-0218 minJust Marketing®Pricing Your Products and Services Ethically … It's Just MarketingIn This Episode You'll Learn:What is psychological pricingWhat is charm pricingWhat is odd-even pricingHow we can price ethicallyHow to join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Con...
2022-11-0220 minJust Marketing™22. Ditch Those Sales Funnels and Focus On the Customer Journey ... It's Just MarketingIn This Episode You'll Learn:
The Downside of Sales Funnels
Why We Need To Shift Our Mindset
How To Go About Mapping Your Customer Journey
How You Can Join the Just Marketing™ Movement
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
Watch...
2022-10-2614 minJust Marketing®Ditch Those Sales Funnels and Focus On the Customer Journey... It's Just Marketing®In This Episode You'll Learn:The downside of sales funnelsWhy we need to shift our mindsetHow to go about mapping your customer journeyHow you can join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!
2022-10-2616 minJust Marketing®Ditch Those Sales Funnels and Focus On the Customer Journey... It's Just Marketing®In This Episode You'll Learn:The downside of sales funnelsWhy we need to shift our mindsetHow to go about mapping your customer journeyHow you can join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!
2022-10-2616 minJust Marketing™21. Money, Marketing, & Mission: 3 Money-Generating Messaging Strategies for Businesses That Give a Damn with Mia Francis-PoulinMia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022.
In This Episode You'll Learn:
What *is* ethical copywriting
5 harmful tactics that business owners should reconsider
3 things *to* do instead
Words are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their products confidently — and without the sleaze. She's the CEO and Copywriter-in-Chief of The Copy Haus® -- the one-stop, fla...
2022-10-1938 minJust Marketing®Money, Marketing, & Mission: 3 Money-Generating Messaging Strategies for Businesses That Give a Damn with Mia Francis-PoulinMia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022.In This Episode You'll Learn:What *is* ethical copywriting5 harmful tactics that business owners should reconsider3 things *to* do insteadWords are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their products confidently — and without the sleaze. She's the CEO and Copywriter-in-Chief of The Copy Haus® -- the one-stop, flat-rate cop...
2022-10-1940 minJust Marketing®Money, Marketing, & Mission: 3 Money-Generating Messaging Strategies for Businesses That Give a Damn with Mia Francis-PoulinMia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022.In This Episode You'll Learn:What *is* ethical copywriting5 harmful tactics that business owners should reconsider3 things *to* do insteadWords are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their products confidently — and without the sleaze. She's the CEO and Copywriter-in-Chief of The Copy Haus® -- the one-stop, flat-rate cop...
2022-10-1940 min
Positively Living®: Shame-Free Productivity ConversationsAccessible and Inclusive Marketing with Meg BrunsonText your thoughts and questions!The way we communicate in business can either isolate or include. Unfortunately, much of what has been shared has divided and harmed historically marginalized groups but when we become aware and know better, we can do better! This week, episode 127 of the Positively Living Podcast is about accessible and inclusive marketing!In this episode of the Positively Living Podcast, my guest Meg Brunson helps us become aware of where we might be blocking certain groups of individuals from accessing our content and gives actionable steps you can take right now t...
2022-10-1737 minJust Marketing™20. A Just Marketing™ Guide to Tragedy ResponseIt is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.
Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?
There are typically two ways to react when a national tragedy occurs:
You either,
1. Halt marketing efforts altogether, which allows people time to process the event and do what you can...
2022-10-1015 minJust Marketing®Tragedy Response: A Just Marketing® GuideIt is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?There are typically two ways to react when a national tragedy occurs:You either,1. Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensitive by continuing business as usual...
2022-10-1017 minJust Marketing®Tragedy Response: A Just Marketing® GuideIt is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?There are typically two ways to react when a national tragedy occurs:You either,1. Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensitive by continuing business as usual...
2022-10-1017 minJust Marketing™19. A Just Marketer’s Guide To Sales Tactics and Marketing PsychologySo many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics.
Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implimenting so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable ... tune in to lea...
2022-10-0310 minJust Marketing®Sales Tactics and Marketing Psychology: A Just Marketing® GuideSo many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics.Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implementing so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable ... tune in to learn more! ...
2022-10-0311 minJust Marketing®Sales Tactics and Marketing Psychology: A Just Marketing® GuideSo many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics.Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implementing so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable ... tune in to learn more! ...
2022-10-0311 minJust Marketing®Trigger Warnings, Tone Tags and Just Marketing®Trigger warnings and tone tags are two Just Marketing® tools that make your content more equitable and inclusive.Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer.Tune into this episode to learn more... Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe s...
2022-09-2610 minJust Marketing®Trigger Warnings, Tone Tags and Just Marketing®Trigger warnings and tone tags are two Just Marketing® tools that make your content more equitable and inclusive.Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer.Tune into this episode to learn more... Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe s...
2022-09-2610 minJust Marketing™18. Trigger Warnings, Tone Tags and Just Marketing™Trigger warnings and tone tags are two Just Marketing™ tools that make your content more equitable and inclusive.
Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer.
Tune into this episode to learn more ...
Before you post your next piece of content online, be sure to download the Just...
2022-09-2608 minJust Marketing™17. The Just Marketing™ Guide to Amplifying Diverse VoicesDiversity brings strength. Diverse voices create growth. Diversity drives success.
And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic.
One Black voice does not speak for all Black people
One Queer person’s experience is not that of another Queer person’s
In our attempts to raise the voices of diversity, we must be careful not to amplify the voices who will negatively impact our purpose. We must be careful this isn’t done unintentionally ... tune in to dive deeper!
2022-09-2008 minJust Marketing®Amplifying Diverse Voices: A Just Marketing® GuideDiversity brings strength. Diverse voices create growth. Diversity drives success.And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic.One Black voice does not speak for all Black peopleOne Queer person’s experience is not that of another Queer person’sIn our attempts to raise the voices of diversity, we must be careful not to amplify the voices who will negatively impact our purpose. We must be careful this isn’t done unintentionally... tune in to dive deeper!
2022-09-2009 minJust Marketing®Amplifying Diverse Voices: A Just Marketing® GuideDiversity brings strength. Diverse voices create growth. Diversity drives success.And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic.One Black voice does not speak for all Black peopleOne Queer person’s experience is not that of another Queer person’sIn our attempts to raise the voices of diversity, we must be careful not to amplify the voices who will negatively impact our purpose. We must be careful this isn’t done unintentionally... tune in to dive deeper!
2022-09-2009 minJust Marketing™16. Your Words Matter — Just Marketing™ Language 101Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language.
As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselves and their worldviews in your branding.
...
2022-09-1209 minJust Marketing®Your Words Matter: Just Marketing® Language 101Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language.As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselves and their worldviews in your branding.With this rapidly growing population, we’re...
2022-09-1211 minJust Marketing®Your Words Matter: Just Marketing® Language 101Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language.As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselves and their worldviews in your branding.With this rapidly growing population, we’re...
2022-09-1211 minJust Marketing™15. Just Marketing™ Best Practices: Social Media FormattingWhen it comes to creating online content, the need to be creative and stand out is pretty obvious.
I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with the hopes and dreams of more followers and likes looming in front of you.
However, as a Just Marketer who actively seeks to b...
2022-09-0510 minJust Marketing®Social Media Formatting: Just Marketing® Best PracticesWhen it comes to creating online content, the need to be creative and stand out is pretty obvious.I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with the hopes and dreams of more followers and likes looming in front of you.However, as a Just Marketer who actively seeks to be as accessible and inclusive as p...
2022-09-0510 minJust Marketing®Social Media Formatting: Just Marketing® Best PracticesWhen it comes to creating online content, the need to be creative and stand out is pretty obvious.I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with the hopes and dreams of more followers and likes looming in front of you.However, as a Just Marketer who actively seeks to be as accessible and inclusive as p...
2022-09-0510 minJust Marketing®Websites & Blogs: Just Marketing® Best PracticesThe Americans with Disabilities Act (ADA) was passed in 1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. After all, in 1990 we never could have imagined how technology would change over the next 20+ years.While there is no formal law mandating websites be made accessible, nor what that should look like, as Just Marketers, we understand that ensuring our content is accessible is simply the right thing to do!I suspect there may be regulations coming over the...
2022-08-2914 minJust Marketing®Websites & Blogs: Just Marketing® Best PracticesThe Americans with Disabilities Act (ADA) was passed in 1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. After all, in 1990 we never could have imagined how technology would change over the next 20+ years.While there is no formal law mandating websites be made accessible, nor what that should look like, as Just Marketers, we understand that ensuring our content is accessible is simply the right thing to do!I suspect there may be regulations coming over the...
2022-08-2914 minJust Marketing™14. Just Marketing™ Best Practices: Websites & BlogsThe Americans with Disabilities Act (ADA) was passed in1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. Afterall, in 1990 we never could have imagined how technology would change over the next 20+ years.
While there is no formal law mandating websites be made accessible, nor what that should look like, as Just Marketers, we understand that ensuring our content is accessible is simply the right thing to do!
I suspect there may...
2022-08-2914 minJust Marketing®Text Formatting: Just Marketing® Best PracticesCommunicating via written text has to be done strategically in order to be effective.Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely.If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to formatting your text as a part of your marketing strategy. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to h...
2022-08-2212 minJust Marketing®Text Formatting: Just Marketing® Best PracticesCommunicating via written text has to be done strategically in order to be effective.Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely.If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to formatting your text as a part of your marketing strategy. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to h...
2022-08-2212 minJust Marketing™13. Just Marketing™ Best Practices: Text FormattingCommunicating via written text has to be done strategically in order to be effective.
Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely.
If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to your marketing.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your ma...
2022-08-2212 minJust Marketing®Diverse Imagery In Marketing MattersThere is a frustrating lack of diversity in marketing.While the trend is shifting slightly, it’s a change that is way overdue, and there is still progress to be made.There is a whole world of difference in the people around us, and if you want to be truly inclusive in your marketing, it’s time to start thinking about the diversity of your existing audience, and who you want to be in your audience - and ensure that same diversity is reflected in the images you use to promote your business. ...
2022-08-1513 minJust Marketing®Diverse Imagery In Marketing MattersThere is a frustrating lack of diversity in marketing.While the trend is shifting slightly, it’s a change that is way overdue, and there is still progress to be made.There is a whole world of difference in the people around us, and if you want to be truly inclusive in your marketing, it’s time to start thinking about the diversity of your existing audience, and who you want to be in your audience - and ensure that same diversity is reflected in the images you use to promote your business. ...
2022-08-1513 minJust Marketing™12. Diverse Imagery In Marketing MattersThere is a frustrating lack of diversity in marketing.
While the trend is shifting slightly, it’s a change that is way overdue, and there is still progress to be made.
There is a whole world of difference in the people around us, and if you want to be truly inclusive in your marketing, it’s time to start thinking about the diversity of your existing audience, and who you want to be in your audience - and ensure that same diversity is reflected in the images you use to p...
2022-08-1513 minJust Marketing®The Role Of Captions and Transcriptions In Just Marketing®According to a 2019 study from Verizon Media and Publicis Media, 69% of people watch videos without sound in public places.Another research by Facebook also found that 85% of its users watch or begin watching videos with the sound off.Different people have unique learning styles — and different ways that they prefer to consume content. The 3 primary ways people consume content these days are via video, audio, and/or text. Certain people also require assistive technology to be able to consume content mostly for 2 reasons:They may be unable to see (or read) and require audio co...
2022-08-0813 minJust Marketing®The Role Of Captions and Transcriptions In Just Marketing®According to a 2019 study from Verizon Media and Publicis Media, 69% of people watch videos without sound in public places.Another research by Facebook also found that 85% of its users watch or begin watching videos with the sound off.Different people have unique learning styles — and different ways that they prefer to consume content. The 3 primary ways people consume content these days are via video, audio, and/or text. Certain people also require assistive technology to be able to consume content mostly for 2 reasons:They may be unable to see (or read) and require audio co...
2022-08-0813 minJust Marketing™11. The Role Of Captions and Transcriptions In Just Marketing™According to a 2019 study from Verizon Media and Publicis Media, 69% of people watch videos without sound in public places.
Another research by Facebook also found that 85% of its users watch or begin watching videos with the sound off.
Different people have unique learning styles — and different ways that they prefer to consume content. The 3 primary ways people consume content these days are via video, audio, and/or text. Certain people also require assistive technology to be able to consume content mostly for 2 reasons:
They may be unable to see (or read) an...
2022-08-0813 minJust Marketing®Ensuring Your Brand Colors are Accessible - 4.5:1 Color Contrast is Just Marketing®According to the World Health Organization (WHO), roughly 350 million people across the globe are visually impaired.One in 12 men (including my stepdad) are color blind. The number is one in 200 for women.Marketing for everyone has to be just that…for EVERYONE.So, if you consider yourself a just marketer, which means that all of your marketing is produced through an ethical, equitable, and accessible lens, it only makes sense to keep this huge portion of the population in mind.Color-blind folks aside, grayscale is also a preferable option for people wh...
2022-08-0113 minJust Marketing®Ensuring Your Brand Colors are Accessible - 4.5:1 Color Contrast is Just Marketing®According to the World Health Organization (WHO), roughly 350 million people across the globe are visually impaired.One in 12 men (including my stepdad) are color blind. The number is one in 200 for women.Marketing for everyone has to be just that…for EVERYONE.So, if you consider yourself a just marketer, which means that all of your marketing is produced through an ethical, equitable, and accessible lens, it only makes sense to keep this huge portion of the population in mind.Color-blind folks aside, grayscale is also a preferable option for people wh...
2022-08-0113 minJust Marketing™10. Ensuring Your Brand Colors are Accessible - 4.5:1 Color Contrast is Just Marketing™According to the World Health Organization (WHO), roughly 350 million people across the globe are visually impaired.
One in 12 men (including my step-dad) are color blind. The number is one in 200 for women.
Marketing for everyone has to be just that…for EVERYONE.
So, if you consider yourself a just marketer, which means that all of your marketing is produced through an ethical, equitable and accessible lens, it only makes sense to keep this huge portion of the population in mind.
Color-blind folks as...
2022-08-0114 minJust Marketing™9. Camel Case Is The Only Way To Write Just Marketing™ HashtagsBeing active online, particularly as a business owner or brand representative of any kind, there are a lot of layers to take into consideration. Often, we get so caught up in trying to grow our brand that we forget that we are speaking to real humans.
Real humans who have all sorts of different backgrounds, cultures, and abilities. Whether you are posting on Facebook, YouTube, TikTok or Instagram, my guess is that you are familiar with the concept of hashtags.
If you are using them in your content, and...
2022-07-2508 minJust Marketing®Camel Case Is The Only Way To Write Just Marketing® HashtagsWhether you are posting on Facebook, YouTube, TikTok, or Instagram, my guess is that you are familiar with hashtags.If you are using hashtags in your content, and you really want to ensure that what you are sharing online is inclusive and accessible, tune in to this episode... Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone y...
2022-07-2508 minJust Marketing®Camel Case Is The Only Way To Write Just Marketing® HashtagsWhether you are posting on Facebook, YouTube, TikTok, or Instagram, my guess is that you are familiar with hashtags.If you are using hashtags in your content, and you really want to ensure that what you are sharing online is inclusive and accessible, tune in to this episode... Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone y...
2022-07-2508 minJust Marketing™8. A Just Marketing™ Guide to Emojis and Assistive TechnologyEmojis are always a great way to make your messaging more personal; I know I love them. However, to make your marketing more accessible, here are a few things to keep in mind ... tune in to discover 9 things you absolutely must know if you want to be a Just Marketer!
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!
Ju...
2022-07-1811 minJust Marketing®A Just Marketing® Guide to Emojis and Assistive TechnologyEmojis are always a great way to make your messaging more personal; I know I love them. However, to someone who accesses your content with a screen reader, emojis can be a headache that limits their accessibility. Tune in to discover 9 things you absolutely must know about emojis if you want to be a Just Marketer®! Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest revi...
2022-07-1811 minJust Marketing®A Just Marketing® Guide to Emojis and Assistive TechnologyEmojis are always a great way to make your messaging more personal; I know I love them. However, to someone who accesses your content with a screen reader, emojis can be a headache that limits their accessibility. Tune in to discover 9 things you absolutely must know about emojis if you want to be a Just Marketer®! Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest revi...
2022-07-1811 minJust Marketing®Alt Text: A Necessary Step in Your Just Marketing® StrategyAlt-Text: Short for Alternative Text, and sometimes called an Alt Tag, Alt Attribute, or Image Description. Alt Text is a physical summary of an image; or written copy that accurately describes an image to a user.Missing or ineffective Alt Text is the most problematic aspect of web accessibility. Tune in to today's episode to learn all about Alt Text, including 7 Tips For How to Write Descriptive Alt Text for Images and Gifs. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at Ju...
2022-07-1111 minJust Marketing™7. Alt Text: A Necessary Step in Your Just Marketing™ StrategyTune in to today's episode to learn all about Alt Text, including 7 Tips For How to Write Descriptive Alt Text for Images and Gifs.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
Watch the videos at MegBrunson.com/YouTube
Read the blog...
2022-07-1111 minJust Marketing®Alt Text: A Necessary Step in Your Just Marketing® StrategyAlt-Text: Short for Alternative Text, and sometimes called an Alt Tag, Alt Attribute, or Image Description. Alt Text is a physical summary of an image; or written copy that accurately describes an image to a user.Missing or ineffective Alt Text is the most problematic aspect of web accessibility. Tune in to today's episode to learn all about Alt Text, including 7 Tips For How to Write Descriptive Alt Text for Images and Gifs. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at Ju...
2022-07-1111 minJust Marketing®If you're being performative, you're not Just Marketing®If you want to market your product ethically, you must eliminate performative behavior.Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you don’t put real effort into reform.You’re trying to benefit off the struggles of others.This episode explores:Identifying How You May Be Using Performative Marketing7 Ways to Eliminate Performa...
2022-06-2115 minJust Marketing™6. If you're being performative, you're not Just Marketing™If you want to market your product ethically, you must eliminate performative behavior.
Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you don’t put real effort into reform.
You’re trying to benefit off the struggles of others.
This episode explores:
- Identify...
2022-06-2115 minJust Marketing®If you're being performative, you're not Just Marketing®If you want to market your product ethically, you must eliminate performative behavior.Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you don’t put real effort into reform.You’re trying to benefit off the struggles of others.This episode explores:Identifying How You May Be Using Performative Marketing7 Ways to Eliminate Performa...
2022-06-2115 minJust Marketing®The Just Marketing® Guide to Dealing With TrollsSocial media breeds bullies and trolls.People who seem to enjoy being mean and stirring up drama.People who are often able to hide behind the anonymity of their keyboards and the internet.People who face no accountability for the things that they say.People who are more rude and crass than I expect they would be if you encountered them in real life.People who are proudly and/or ignorantly racist and bigoted.…you get the gist.It’s a harsh reality that as mark...
2022-06-2112 minJust Marketing™5. The Just Marketing™ Guide to Dealing With TrollsSocial media breeds bullies and trolls.
People who seem to enjoy being mean and stirring up drama.
People who are often able to hide behind the anonymity of their keyboards and the internet.
People who face no accountability for the things that they say.
People who are more rude and crass than I expect they would be if you encountered them in real life.
People who are proudly and/or ignorantly racist and bigoted.
…you get the gist.
It’s a...
2022-06-2112 minJust Marketing®The Just Marketing® Guide to Dealing With TrollsSocial media breeds bullies and trolls.People who seem to enjoy being mean and stirring up drama.People who are often able to hide behind the anonymity of their keyboards and the internet.People who face no accountability for the things that they say.People who are more rude and crass than I expect they would be if you encountered them in real life.People who are proudly and/or ignorantly racist and bigoted.…you get the gist.It’s a harsh reality that as mark...
2022-06-2112 minJust Marketing®What To Do When You Mess Up on Your Just Marketing® JourneyNobody is perfect.Your company is bound to mess up sometimes, and that’s okay.Your Just Marketing® journey is dependent on your reaction to the situation, not on the situation never happening in the first place. Your reaction determines the reputation you hold.It also depends on the relationship between the intent and the impact of your actions.Intent: The “why” behind an action. Intent is simply the reason you do something.Impact: The effect your action has on others. It is independent of the action’s intent.
2022-06-2117 minJust Marketing®What To Do When You Mess Up on Your Just Marketing® JourneyNobody is perfect.Your company is bound to mess up sometimes, and that’s okay.Your Just Marketing® journey is dependent on your reaction to the situation, not on the situation never happening in the first place. Your reaction determines the reputation you hold.It also depends on the relationship between the intent and the impact of your actions.Intent: The “why” behind an action. Intent is simply the reason you do something.Impact: The effect your action has on others. It is independent of the action’s intent.
2022-06-2117 minJust Marketing™4. What To Do When You Mess Up on Your Just Marketing™ JourneyNobody is perfect.
Your company is bound to mess up sometimes, and that’s okay.
Your Just Marketing™ journey is dependent on your reaction to the situation, not on the situation never happening in the first place. Your reaction determines the reputation you hold.
It also depends on the relationship between the intent and the impact of your actions.
» Intent: The “why” behind an action. Intent is simply the reason you do something.
» Impact: The effect your action has on others. It is independen...
2022-06-2117 minJust Marketing®3 Steps To Get Started Just Marketing®You’ve got your feet wet in the Just Marketing® pool; now you wanna learn to swim in the deep end without drowning. I’ve got you. First, much like swimming, you do not learn how to practice Just Marketing® overnight.You have to learn the right practices.You have to try them out and be okay with making some mistakes along the way. Swimming into the deep end of Just Marketing® involves awareness, understanding, and intentional practice.In this episode, I have outlined three steps you can take to help you get started...
2022-06-2112 minJust Marketing®3 Steps To Get Started Just Marketing®You’ve got your feet wet in the Just Marketing® pool; now you wanna learn to swim in the deep end without drowning. I’ve got you. First, much like swimming, you do not learn how to practice Just Marketing® overnight.You have to learn the right practices.You have to try them out and be okay with making some mistakes along the way. Swimming into the deep end of Just Marketing® involves awareness, understanding, and intentional practice.In this episode, I have outlined three steps you can take to help you get started...
2022-06-2112 minJust Marketing™3. 3 Steps To Get Started Just Marketing™You’ve got your feet wet in the Just Marketing™ pool; now you wanna learn to swim in the deep end without drowning. I’ve got you. First, much like swimming, you do not learn how to practice Just Marketing™ overnight.
You have to learn the right practices.
You have to try them out and be okay with making some mistakes along the way. Swimming into the deep end of Just Marketing™ involves awareness, understanding, and intentional practice.
In this episode, I have outlined three step...
2022-06-2112 minJust Marketing®What is Just Marketing®?In This Episode We Discuss: Why Inclusivity Matters in MarketingWhy Accessibility Matters in MarketingWhy a Shift to Just Marketing® is Just NecessaryAdvantages (and Disadvantages) of Just Marketing®How To Practice Just Marketing® Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!
2022-06-2113 minJust Marketing®What is Just Marketing®?In This Episode We Discuss: Why Inclusivity Matters in MarketingWhy Accessibility Matters in MarketingWhy a Shift to Just Marketing® is Just NecessaryAdvantages (and Disadvantages) of Just Marketing®How To Practice Just Marketing® Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.comBe sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!
2022-06-2113 minJust Marketing™2. What is Just Marketing™?In This Episode We Discuss:
Why Inclusivity Matters in Marketing
Why Accessibility Matters in Marketing
Why a Shift to Just Marketing™ is Just Necessary
Advantages (and Disadvantages) of Just Marketing™
How To Practice Just Marketing™
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist at JustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
2022-06-2113 minJust Marketing™1. Introducing, Just Marketing™If you want to run a sustainable business in today’s market, you must implement a Just Marketing™ strategy.
There’s also the fact that it’s just a good, human-centered approach to business (and life!).
This inaugural episode introduces the concept of Just Marketing™ and breaks down why inclusivity and accessibility matter in marketing.
We explore the advantages of a Just Marketing™ approach, and some quick and easy ways to get started - whether this is a brand new concept for you, or not.
While market...
2022-06-1403 min