Shows
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsSilly rabbit, Play *isn't* just for kidsIn this episode, we’re talking about play. Hear us riff on the power of play and personality in our lives and businesses. We explore our different expressions of play as children and how it impacts our businesses today (hint: Meg was a dancer and playwright and Jessica loved to tinker with her Erector sets and handwoven crafts. Totally on brand for both of us). We talk we both experiment in our businesses (once we have the foundations in place), including our plans for the summer. We look at play as a regenerative act: one that requires en...2025-05-081h 02
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsPick Up the Damn Phone: Max Traylor on Selling like a HumanAutomation. Funnels. AI-generated content. Scale at all costs. New leads.You’ve been sold a load of garbage about what it takes to grow a business today. And in this episode of Aggressively Human, we’re getting back to the truth about sales.Max Traylor—agency churn physician and LinkedIn truth-teller—joins us to break down why so much of what passes for “sales strategy” today was never actually working. (It just didn’t matter when money was cheap.)We talk about how most of us have never learned (or needed to learn) real sales ski...2025-05-0151 min
First Dates & Soulmates51 | Fake Dating the Hot Mess: Hothead by Stella RhysFirst off, Meg’s new book All Twerk No Play drops May 15th! So get thee to the ‘Zon and download/buy your copy ASAP. Support indie writers! https://amzn.to/3Ee2O9Z Now onto the show…This week on First Dates and Soulmates, Nikki and Meg unpack “Hothead” by Stella Rhys—a spicy sports romance that kicks off with a bar fight, a public meltdown, and a viral paparazzi photo that leads to fake dating. They talk about:* When fake dating is survival, not strategy* How power dynamics shi...2025-04-3052 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsThe Case For Curation before Creation“Nickelback had the last big rock song of our generation because songs just aren't counted the same way. So I feel like this is actually a fairly good example of: what is popular is Nickelback, but it's not the best music. It's not the critically acclaimed music. This is what gets played on the radio because it can be played while you're barbecuing and it's non-offensive.And that's what AI-curated content is, it's the Nickelback of content.” - MegThere’s a lot of pressure in online business to be original. To create someth...2025-04-2448 min
First Dates & Soulmates50 | Science, Sex, and Spreadsheets: The Love Hypothesis by Ali HazelwoodIn this episode of First Dates and Soulmates, Nikki and Meg dive into The Love Hypothesis by Ali Hazelwood—a fan-favorite academic rom-com that sparked an entire wave of STEM heroines. Click play on this week’s episode to hear:* Why Olive is a chronic overthinker and why Adam is a misunderstood grump (who totally has a soft side)* How this book walks the line between swoony slow-burn and sexy payoff* The balance of realistic vs. wildly fictional about academiaBooks & Media We Mention...2025-04-2356 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsOwning Your Work in the Age of AI: Intellectual Property with Erin AustinIn the age of AI-generated content, content repurposing, and ideas being “created” with a screenshot of your site, the question of ownership is more urgent than ever:How do you protect what you’ve created when so much of what you’re creating lives online?In this episode of Aggressively Human, we’re joined by Erin Austin, founder of Think Beyond IP, to dig into what intellectual property really is, what you can protect, and how to turn your expertise into an asset—not just a deliverable.If you’ve been asking, “How do I protect my...2025-04-1757 min
First Dates & Soulmates49 | Same Trope, Three Ways: Eden Finley's Fake Boyfriend SeriesThis week on First Dates and Soulmates, Nikki and Meg dive into the first three books in Eden Finley’s Fake Boyfriend series—Fake Out, Trick Play, and Deke. Each features the beloved fake dating trope, but through different emotional, thematic, and public/private lenses. Listen in as they break down:* What works and what stresses us the hell out * The joys of chaos gremlin side characters* The ethics of journalism in romance novels (looking at you, A Christmas Prince),* and what it means when your characters start bossing you...2025-04-1654 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsWhat's "enough" for you? Exploring the Zone of EnoughnessMore money. More growth. More scale. It’s not enough to be a six-figure business, you have to be a “seven-fig mentor” and even a billion-dollar creator. The online business world feeds us a constant stream of messages about needing to do more, earn more, and be more.But what if you don’t want a million-dollar business? What if you want a smaller business that’s satisfying?In this episode, co-host Jessica shares her framework for the “Zone of Enoughness”—a way to reimagine business growth not as endless expansion, but as aligned sustainability. Jessica and Meg...2025-04-1045 min
The Art BizWhat Artists Need to Know About SEO with Meg Casebolt (222)You work hard on your art. You want people to discover it. But if you’re relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you’re strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your c...2025-04-1045 min
First Dates & Soulmates48 | Just Go With It: a fake divorce romcom?!Continuing our April theme of fake dating, this week’s pick is Just Go With It (2011), starring Adam Sandler and Jennifer Aniston—and spoiler: Meg hated it.In This Episode:* When your “Save the Cat” moment is… never* Catherine deserved a raise, not a ring* Hawaii as the ultimate fake dating backdrop* How this movie failed at its own emotional payoff* Why all rom-coms should show the reveal AND the falloutSubscribe. Review. Come yell with us about why male protagonists never have to grovel...2025-04-0950 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsStay or go? Social media, compromise, and contradictions with Illana BurkShould we stay or should we go?Leaving social media has been an increasingly popular choice in the past few years. But is leaving always the most impactful choice?In this episode, we sit down with Illana Burk, business coach and advocate for human-first business, to talk about the messy middle of visibility, values, and doing business inside systems you didn’t build.Illana shares why she’s choosing to stay on social media; not because she’s ignoring the harm, but because of how social media is an important place our voices can be...2025-04-0359 min
First Dates & Soulmates47 | Where Absurd Meets Heartfelt: Why We Love The Fake Dating TropeStrap in. We’re going deep. This week on First Dates & Soulmates, it’s a trope episode! And we’re dissecting every glorious and absurd nuance of fake dating.Nikki may think this trope is the Chardonnay of romance (she’ll drink it if you serve it), while Meg is out here creating full frameworks while waiting in line at Disneyland.In This Episode:* Why so many fake dating books fall apart if the initial premise isn’t strong* Why romantic vulnerability matters more than jellybeans* The difference between fake datin...2025-04-0253 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsThe myth of "set it and forget it": The realities of launching with Dusti ArabYou have the right offer. The right audience. A launch plan you’ve run before. So why… isn’t it working?This week, we go behind the scenes of a real launch with Dusti Arab, founder of Referral Worthy and longtime marketing strategist, to talk about what happens when a launch starts strong—and then doesn’t go to plan. Dusti walks us through what she planned for her latest launch, what actually happened, and how she adapted in real time by listening to her audience, adjusting her messaging, and staying rooted in what actually matters: relationships and referr...2025-03-2748 min
First Dates & Soulmates46 | Romance, but Make It Rich? Secret Billionaire RomanceThis week we wrap up our month-long Secret Identity theme with the most opulent trope of all: Secret Billionaires. We discuss “Butt-Dialing the Billionaire” by Annika Martin and…* The "specialist boy" framework: time, money, title—and how power imbalance is managed (or not).* What readers love about billionaire books: wish fulfillment, lifestyle fantasy, and… not having to cook dinner.* Why this book had us yelling “That’s not how phones work!” for the first 20 pages.* A breakdown of billionaire romance structure: the transformation from emotionally stunted workaholic to romantic marshmallow....2025-03-2656 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsThe Requirements for Real Community with April MacLeanReal community isn’t just a forum full of brand users—it’s something deeper, more intentional, and, if done wrong, more likely to fail. So what does it actually take to build a community that works, one that people want to return to again and again? And more importantly, should you even be building one at all?April MacLean joins Aggressively Human to break down what real community building looks like in 2025. * Why most business communities fail (and why just starting a Facebook group won’t cut it).* What must be present in a bus...2025-03-2049 min
First Dates & Soulmates45 | "My boring husband is a super spy!" True Lies & Mr. and Mrs. SmithHow do you fix a secret spy marriage? Blow some stuff up. This episode, Nikki and Meg discuss two classic secret identity action romance films, 1994’s True Lies & 2005’s Mr. and Mrs. Smith.Inside this episode:* Which spy couple actually had the healthier marriage?* How do you balance of action, romance, and insane sexual tension WITH GASLIGHTING?* Why do both of these movies feature the worst best friends ever (looking at you, Tom Arnold & Vince Vaughn).* Would Nikki & Meg survive if they were secretly spies? (Spoiler: one of t...2025-03-1951 min
First Dates & Soulmates44 | “I just want to be normal!” Secret Princes & Princesses Seek LoveThis week the March theme of secret identities continues by diving into secret royalty romance: the ones where princes, princesses, and future kings just want a little taste of normalcy… until love (and a dramatic reveal) ruins their plans.Nikki & Meg are diving deep into two secret royal books: Cordina’s Crown Jewel by Nora Roberts, and Felix & The Prince by Lucy Lennox. Listen in as they discuss:* What makes the “secret royalty” trope so fun? And why is it different in MF vs. MM romance?* The pressure of public vs. private...2025-03-1248 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsBeyond "Not Spam": Heart-Centered Email Marketing with Bev FeldmanEmail automation specialist and Kit Ambassador Bev Feldman believes that we can use email marketing software as a way to build relationships while giving your subscribers agency over their inbox experience.There are the illegal “no-nos”: the most egregious email practices that make us want to throw away our phones or hit the spam button. There are the morally gray areas of more manipulative email marketing, or just even a sub-par experience.But in an aggressively human fashion, we can actually not just maintain but enhance our relationship with subscribers by incorporating consent-based practices like land...2025-03-0650 min
First Dates & Soulmates43 | Royalty, Spies, & Billionaires: Secret Identity RomancesHave you ever fallen for someone only to realize they’re secretly a billionaire? Or a prince? Or, oh, just a government spy with a kill count? This week, Nikki and Meg are diving deep into one of the most over-the-top, high-drama romance tropes of all time: SECRET IDENTITY ROMANCE.What’s inside this episode:* The "Love Me Despite" Factor: Why the conflict in these stories is always I want to be loved for me, not my title/wealth/dangerous profession.* The Aladdin Effect: How romance novels use this trope to expl...2025-03-0554 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsEscaping Default Decisions: Designing a Calmer Business with Susan BolesIn the constant push for growth, productivity, and squeezing every ounce of output from our businesses, we rarely stop to ask: What if the goal isn’t to do more? What if it’s to create more space?Operating at 150% capacity might feel like the norm, but that’s only because we’re operating with what Susan Boles calls “default decisions.” Instead, what if we focused on building businesses with margin. Yes financial margins, but going beyond those margins to include emotional and energetic margins?“When you broaden your definition of margins, it gives your business a lot...2025-02-2753 min
First Dates & Soulmates42 | Set It Up: The Millennial Rom Com We DeserveWhat do you get when you mix Cyrano, The Parent Trap, and two insanely charming leads? You get “Set It Up”, the Netflix rom-com that had us yearning for the days of classic romantic comedies. Push play and hear all about:* Workplace romances that don’t make us feel bad and don’t require an HR intervention* Meet cutes, friends to lovers, grand gestures, and other common tropes that are given a modern touch* Why this movie hits differently when you’ve been a burnt-out 20-something (or just a busy entrepreneur)* A s...2025-02-2658 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsDepth as a Feature, Not a Bug: Winning clients through genuine care with Jeremy EnnsIn a sea of marketing advice and growth hacks, let’s address the elephant in the room. What if the product is the problem?If your product - your podcast, your service, your course - isn’t good enough, no amount of marketing is going to make that product grow. And yet, most courses, cohorts, or even higher-priced coaching programs don’t get into the actual experience of your work. Many providers are just not in the business of experiencing your business and your product (because it’s not as scalable).And so podcast strategist Jeremy E...2025-02-2045 min
First Dates & Soulmates41 | Regency Romance: Sarah MacLean's Nine Rules to Break When Romancing a RakeIf you’ve ever read a historical romance and thought, “I would 100% sneak into a gambling den just for the drama”, then this week’s episode is for you!This week, Nikki and Meg are diving into Nine Rules to Break When Romancing a Rake by Sarah MacLean, a book that’s all about flouting societal expectations and reforming the bad boys of the aristocracy. Inside the Episode:* Why we think regency romance is basically motorcycle club romance (but with cravats)* How historical romance tropes hit different in 2025* The public vs...2025-02-191h 00
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsWho gets human thoughts? The Fight for Trust in Content with Jessica Mehring“It's because even if you end up completely rewriting it, it starts out without the human soul. And it's really hard to add the human soul. But if you can start with even the messiest human written draft, and then use AI to make it better, it has human soul to begin with, and it just ends up a much more human and resonant piece of writing.” - Jessica MYou’ve probably noticed it—the emails that don’t sound quite right, the sales pages full of word salad, the content that feels like it was written by...2025-02-1346 min
First Dates & Soulmates40: A Romantic Birthday MailbagIt’s Nikki & Meg’s birthday, and they’ll rant about romance tropes if they want to! Our hosts are back with a special mailbag episode, where they challenge each other with the most ridiculous, thought-provoking, and delightfully unhinged romance scenarios they could find. No prep. No planning. Just pure chaos and strong AF opinions.Check inside this birthday episode and their debates on:🎁 Grand gestures: Romantic or gross?🎁 The worst possible job for a romance protagonist🎁 The ultimate pet name cringe factor (Are we team "Babe" or "Absolutely...2025-02-1255 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsSoftware in Service: Simplicity over Systems with Nikki McKnightWho hasn’t set up a system (or hired someone else to do so) that seems to make your efficiency dreams come true... and that just didn't happen. Or worse? Broke your business.The alternative? Embracing Simplicity over Systems. Embracing Simplicity over Systems, another core Aggressively Human pillar. How can we be thoughtful about where and how we use systems to be in service, instead of just buying systems as a service.And who better to bring in our episode is fellow Ops brain Nikki McKnight. Nikki McKnight (she/her) is an operations and systems st...2025-02-0655 min
First Dates & Soulmates39: Football Romance with Alexa MartinStrap in, romance fans, because this episode is intercepting all your expectations! We’re chatting with the MVP of football romance, Alexa Martin, about romance in the era of Taylor Swift’s NFL, the behind the scenes stories of being (and writing) football WAGS (wives and girlfriends). 🏆What’s in the playbook this week for Meg, Nikki, & Alexa?* How Vanity Fair declared Alexa the queen of football romance (and why she both cheered and cringed at the article).* Why her heroines are always hot messes (in the best way) and what makes a t...2025-02-0558 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsWhen a week feels like a year: January 2025 State of Play“So maybe we're leaving or maybe we're staying, but we're staying as a person versus as a business owner. But then everyone is scattering. As a business, how are we marketing to people when it's diffuse? And then as a person, it's like, well, where's everyone going now? And how can I be there with my friends?” - JessicaEvery year, it feels like January is just the longest month ever.But this year has felt like a whiplash between the beginning of the year until recording on January 24, 2025. Meta policy changes, TikTok ban and un-b...2025-01-301h 01
First Dates & Soulmates38: An Interview with K. StirlingOn today’s episode of First Dates and Soulmates, we are welcoming author K. Stirling! Listen in as Meg, Nikki, and K talk:* how K’s writing career started as a dare* whether or not billionaires deserve romance * navigating the ever-changing social media landscape* when you’re stuck, you just need characters to fight and fornicate! About Our Guest:K. Sterling writes like a demon and is mother to Alex, Zoe, Stella, and numerous queer superheroes. She’s also a history nerd, a Lord of the Ring...2025-01-2952 min
Aggressively Human: Online Business in the Age of AI, Algorithms & Automations"PIVOT!!" How to navigate a changing business landscape with Lacy Boggs“AI cannot come up with new ideas. It can paste things together in new ways perhaps, but it's still it's still the monkeys on the typewriters, right? It's still the infinite monkey thing. It's just mashing together old ideas in new ways perhaps, but it can't come up with truly unique new ideas.” - Lacy BoggsThis week, we’re talking with Lacy Boggs, founder of the Content Direction Agency but also has done every business model in the online entrepreneurship space. We talk pivots, thought leadership, and how to stand out in the age of more conten...2025-01-2348 min
First Dates & Soulmates37: The Weight Of It All by NR WalkerCan you fall in love at the gym?Continuing our theme of self improvement this month, this week Meg and Nikki are talking about NR Walker’s book, The Weight Of It All. Listen in as they talk:* how to write a romance about weight loss without feeling fat phobic* the importance of the post-breakup encounter with the ex* why we want to be karaoke friends with Henry* the importance of besties who talk about p*ggingThen, join us on Substack and tell us ab...2025-01-2256 min
Aggressively Human: Online Business in the Age of AI, Algorithms & Automations"Where everybody knows your name": the power of community over commodity“I don't want to calculate my churn without knowing every single person who leaves.” - MegFor businesses like ours, community is the lifeblood of a strong business. And when we are talking about community, we’re not just talking about an online platform where you can post in a forum. We’re talking about, as Meg says, “people who give a sh*t about each other”.In today’s podcast, we dive into the Aggressively Human philosophy of Community > Commodity.- Why being part of a community where everybody knows your name is a business...2025-01-1649 min
First Dates & Soulmates36: Journeys of Self ImprovementContinuing our series on characters who want to improve their lives, this week we’re diving DEEP into stories that start with characters who resolve to “upgrade” their lives through love, career, health, or hobbies. Listen in as Meg & Nikki discuss:* why this trope is like self help books, but with sex* our own approach to New Year’s resolutions (or lack thereof)* those “hit by a bus” moments that can change your life* SO MANY COLOUR CODED CHECKLISTS!Then, join us on Substack and tell us about your r...2025-01-151h 03
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsReal voices in your ears: Human-centered podcasting with Amelia HrubyThe act of podcasting - recording it, editing it, and listening to it - is one of the most embodied acts in content creation. Because no matter how good the AI bots sound, there’s something simply human about listening to someone else’s authentic voice in your earbuds.Today’s interview is with amelia hruby, founder of Softer Sounds podcast production studio and host of the Off the Grid podcast. Amelia has some strong points of view about AI in the podcasting industry, and the power of a human-oriented podcast process.In today’s episode...2025-01-0945 min
First Dates & Soulmates35: "Get a Life, Chloe Brown" by Talia HibbertWe are kicking off a series about main characters who seek out to improve some aspect of their lives and first up, “Get a Life, Chloe Brown” by the wonderful Talia Hibbert. Join Nikki & Meg as they discuss:* where the thing isn’t actually the thing* why we LOVE a man who goes to therapy* beautiful f***ing prose (and how it makes Meg want to quit writing)* the epic badass that is Chloe BrownThen, join us on Substack to share your thoughts and how you too ar...2025-01-0851 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsStop yelling into the echo chamber: Engage in Dialogue over MonologueDialogue over Monologue: Our next Aggressively Human pillar.AI and automations can make it easy to have “faux-dialogue”: where you’re sent tons and tons of “personalized” emails, or you think you’re having a conversation with someone but you’re really just talking to an AI agent or a bot. And dialogue comes with risk: when you open up your world for real conversations, you might hear “no” or get people disagreeing with you.In today's podcast we dive into:- Why we might shy away from dialogue, but why Meg and Jessica chose this...2025-01-0248 min
First Dates & Soulmates34: The First Annual Tingly AwardsWelcome to 2025 and our first annual Tingly Awards!Join Nikki and Meg as they look back at the books that made them blush, tingle, squee, and smile. Then, check out https://bit.ly/fdsmbingo for a link to the official First Dates & Soulmates 2025 book bingo card. Be sure to tag us @firstdatesandsoulmates on your socials as you fill yours out. Meg’s List of Categories & Winners:Best Space Odyssey* Earth Boys are Easy by C. Rochelle* Ruby Dixon’s Risdaverse series* Good Deeds by K...2025-01-0158 min
First Dates & Soulmates[Re-Release] Christmas in July: 30+ holiday romance novel recsHo, ho, ho, everyone. This week, because it is the holidays, and both Meg and Nikki are enjoying some well deserved time off, we come to you to the pod this week with a re-release of our Christmas in July episode.This episode was released back in July as we were gearing up for the release of Meg's debut novel, Peppermint Bark No Bite. We talked all about the different Christmas tropes and small town holiday romances that we enjoy. So enjoy this little blast from the past and we will see you in the new year.2024-12-2555 min
Aggressively Human: Online Business in the Age of AI, Algorithms & Automations"But that won't scale!": High Touch (without High Pressure) Community Sales with Dr. Michelle MazurDr. Michelle Mazur - messaging strategist and community builder for experts - has a point of view about sales for experts and other service-based businesses. Because the lower-touch approach to sales that might have worked a few years ago isn't working as well anymore.In today’s episode, you’ll hear about how Michelle is taking a human-centric approach to sales and community building.- Private tours, 80% conversions, zero sleaze—hear her sales process that is part college tour, part vibe check.- “But it doesn’t scale!!” How to think about sales...2024-12-1945 min
First Dates & Soulmates33: NaNoWriMo Roundtable- The ResultsThe month of November has passed and it’s time for us to check in with our NaNoWriMo authors from episode 27 to see how it went!Join Nikki, Meg, Lee, and Megan as they chat about:* why November is a horrible month* the importance of creating spaces for creative work * Nikki finding out about a disney villains series* why you should always bet on come Follow the show on Instagram https://www.instagram.com/firstdatesandsoulmates/Follow the show on Ti...2024-12-1841 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsIt's not the size, it's what you do with it: a human approach to audience and list growthBig audiences mean big revenue.... right? Maybe. But maybe not.What if the money isn’t actually in your list, but instead in the relationships with the people on your list?What if for service providers, it’s about the right people on your list, versus more people on your list?What if it’s not about contacts and conversion rates, but instead about connections and conversations?In this episode, hear our Aggressively Human philosophy #1: Conversations over Contacts.- When the money isn’t in the banana stand (o...2024-12-1248 min
First Dates & Soulmates32: Christmas Falls Season 2What kind of romantic shenanigans can happen in the small town of Christmas Falls? A hell of a lot, as it turns out! In this week’s episode, our hosts are talking all about the shared universe series of Christmas Falls, back for its seconds season. Join Nikki & Meg as they talk about the town of the season and:* how ugly Christmas sweaters can still be sexy * the work that goes into writing a shared universe series* why Nikki wanted to see someone get hurt (because being carried is se...2024-12-1158 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsDe-scaling isn't just for Keurigs! Selling her social media agency with Andréa JonesWhen your family expands, the goal should be to automate more, to delegate more, and keep business as usual, right? Not for today’s guest.Andréa Jones is a marketing and social media strategist that recently left the high-pressure agency world behind after the birth of her second child, focusing now on marketing strategy and a marketing strategy membership. In this episode, learn her aggressively human approach to marketing, community management, her business model and oh yes - doing business while being a parent.- The shift from the Savvy Social brand to the Min...2024-12-0542 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsOur radioactive spider bite: The origin story of Aggressively Human“I'm just a girl looking around the internet trying not to stare at my own reflection on Zoom all day.”What does being Aggressively Human mean? And why would two very busy service-based business owners start yet another podcast, when we could be instead posting 5 times a day on social media?Tune in to hear the origin story of the Aggressively Human idea: what it is and where it came from and why we're collaborating on it.- The Birth of “Aggressively Human”: How Jessica and Meg met, and the turn of phrase that got...2024-12-0531 min
First Dates & Soulmates31: Meet Me Next Christmas, a holiday romcomCould it be a holiday miracle meet-cute involving the beautiful harmonies of Pentatonix? Why yes, it could! This week on the show Nikki & Meg are diving into Netflix’s latest holiday flick, Meet Me Next Christmas with Christina Milian and Devale Ellis. Listen in as they discuss:* the chemistry of the two leads and how we became Teddy superfans* the logistics of concert venues for holiday shows * our slightly cynical leanings on a certain…sparkly plot device* Nikki’s experience in filming the big ending sceneand...2024-12-0457 min
First Dates & Soulmates30: Sex Lives of Superheroes with Diana McCallumYour friendly neighbourhood spider person with radioactive sperm, an Amazonian warrior who gets tied up, and a caped crusader who likes to fight with his female opponents - it’s time for some heroic bedroom activities!In this episode, Nikki & Meg are joined by writer & podcaster Diana McCallum to discuss her book, Sex Lives of Superheroes, and the many considerations about what it takes to date & mate a super powered human.Join their very scientific conversation about:* how to talk to your lover about your superhuman sperm, super stretchy genitals, or your many sp...2024-11-2755 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsTeaser: What does it mean to be 'Aggressively Human'?Our world is becoming increasingly automated & AI-generated. What does that mean for your business? For experts & service-based businesses, the answer isn’t always to chase the trends … it’s to be Aggressively Human.Join co-hosts Jessica Lackey, business strategist, and Meg Casebolt, search marketing specialist, as we share behind-the-scenes of running our own businesses by embracing connection and discussing how we can use technology to be more human. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com2024-11-2402 min
First Dates & Soulmates29: Back for Seconds, a hedonistic holiday taleIn this ode to American Thanksgiving, this week our hosts are diving into platters full of stuffing, phallic vegetables, and creams of all kinds. Meg & Nikki are talking about Back For Seconds, an erotic holiday novella. In this episode, they talk about:* why 2nd person POV should NEVER be used in erotica* the chore porn involved when people do housework for us * Meg’s many excellent food puns * the f***ed up pantheon of gods that must exist in this books’ world* Then head on over...2024-11-2043 min
First Dates & Soulmates28: Romance That Makes Us HungryAre you hungry? Famished? Voracious for something…delicious?In this week’s episode, Meg & Nikki dive deep into a prix fixe framework of delicious romance novels that focus on folks in the food industry or where food plays a role in the romantic plot lines. Get your aprons handy and whisks at the ready as they talk about:* why folks who work in food service are GODS! GODS WE SAY!* the romance created by a well-constructed meal * how Nikki is the easiest sloot if you bring her food…a...2024-11-131h 05
First Dates & Soulmates27: A NaNoWriMo Author RoundtableFor many creative folks the world over, the month of November is spent in pursuit of writing 50,000 words. Today, Meg & Nikki welcome 3 of Meg’s author & entrepreneurial friends to see how they’re approaching this month.Listen into the roundtable as they discuss:* The reason why they’re not doing the “official” NaNoWriMo challenge* Why writing succinctly is so freaking hard (we’re looking at you, Meg)* Their differing approaches to outlining and story creationA slightly sad note, during this recording session Megan Flatt’s audio decided to die so she doe...2024-11-0649 min
First Dates & Soulmates26: Bride by Ali HazelwoodTake one strong alpha male shifter and one super smart yet culturally naive vampire, put them in an arranged marriage with a dash of political intrigue and a soupçon of sexual tension, and what do you get? Bride, by Ali Hazelwood! Join Meg & Nikki this week as they talk:* why we all KNOW what it means when you sniff a neck* the importance of secret friendship languages for surprise unveilings* the “science” of shifters changing with or without their clothes* the…physics… of interspecies tingles in the groiny bits ...2024-10-3050 min
First Dates & Soulmates25: Spooky Teen Romance Films (Twilight & Warm Bodies)This week on the podcast Nikki & Meg are diving into YA spooky romance films Twilight and Warm Bodies! Yes, we are biting our lips, touching our cold boyfriends, and being that girl that everyone loves from the get-go!Nikki walks us through the 4 signs you’re in a spooky teen romance and:* Meg shares her trauma about watching the Twilight film for the first time* Why parents aren’t ALWAYS the bad guys in these teen scenarios* The reasons why we would all want to be the best friend character...2024-10-2354 min
First Dates & Soulmates24: The Hidden Species series by Louisa Masters“Hellhounds declaring a glitter fight? Vampires at war with accounting? It’s another day at the Community of Species Government.”In a bit of surprise twist this week, Nikki & Meg decide to add in a completely unplanned episode! So inspired by Nikki waxing poetic about this series during our episode on Paranormal Romance (see episode #22), Meg decided to download and read The Hidden Species series in one week just so they could talk about it!Join them this week as they talk about:* Nikki’s love of demonic bureaucracy* How this...2024-10-1654 min
First Dates & Soulmates23: A Book Launch Review (and update) with Bailey SeabornIt’s been almost two months since host Meg (aka author Bailey Seaborn) released her debut novel, Peppermint Bark No Bite. This week, we are checking in with how the book launch went, some lessons from a new(ish) author, and got a sneak peak at what’s coming next!Listen in to hear all about:✏️ how Meg wrote the series almost in reverse, and 4 books at once✏️ the challenges in promoting a romance book to your…not romance book audience✏️ the Avengers-level team of support that Meg worked with ✏️ the BEST THIN...2024-10-0952 min
First Dates & Soulmates22: Paranormal RomancesAre spooky scary skeletons sending shivers down your spine?Will dastardly demons and alpha shifters send tingles into your groiny bits?This week on the podcast, it’s Paranormal Romances!Join Meg & Nikki as they talk:🎃 the things we love that go bump in the night🎃 what type of vampire we’d be - sparkly or scary 🎃 how paranormal and fantasy are NOT the same thing🎃 S-class superpowers & the mortals they love to dateBooks & Media We MentionHeaving Bosoms...2024-10-0258 min
First Dates & Soulmates21: Heartless by Elsie Silver | cowboy, nanny, surprise baby grumpy-sunshine romanceFor many of us, romance is an escape from our day to day lives where we can just focus on the witty repartee, brooding good looks, and all of the tingles in the groiny bits.This month, Nikki and Meg are sharing a book they somehow love yet it contains their most hated trope(s).Nowhere on Meg’s TBR list would we expect to see a grumpyXsunshine western single dad romance with a nanny AND A SURPRISE BABY. But surprise, it’s time for Meg’s pick, Heartless by Elsie Silver. In t...2024-09-251h 00
First Dates & Soulmates20: The Best of RomanceBooks subreddit with Andréa JonesToday, we’re diving deep into the bowels of our FAVOURITE subreddit to pick out the most curious of questions, the hottest of hot takes, and share the super spicy stuff that we’ve been reading lately. We’re also joined by our podcast SuperFan (and the reason this show exists), marketing expert extraordinaire, podcaster, and all around romantic, Andréa Jones! Check out this week’s episode for:⭐ which Harry Potter fanfic pairing is our main ship⭐ the weird Anime North viewing rooms that Nikki spent her teen years in⭐ how Me...2024-09-1859 min
First Dates & Soulmates19: Secret Identity Rom Coms with Shenee HowardDear Fellow Plant Daddies, what would you do if you discovered that the anonymous person you have been chatting with is the horrible shirtless plant influencer from next door?This week on the podcast Meg is playing host to author Shenee Howard and we talk all about:* sexy plant daddies inspired by BTS members* what makes a great rom com story* Shenee’s sci fi rom com plans (and more Long Beach stories!)* why we love (and hate?) reddit and AIM and how it’s evolved in the books we r...2024-09-111h 00
First Dates & Soulmates18: Trope We Hate/Book We Love - Kissing Tolstoy by Penny ReidWe all have our favourites when it comes to tropes and storylines that we love. We also have ones that we hate with the burning fiery passion of a thousand hells. And yet somehow we can find authors or books that manage to turn our most hated narrative frameworks into something we like, and maybe even love. This month, Nikki and Meg are sharing a book they somehow love yet it contains their most hated trope(s). Starting with Nikki’s pick, Kissing Tolstoy by Penny Reid. In...2024-09-041h 11
First Dates & Soulmates17: Sensitivity Readers 101 with Sydney FowlerIs it true that we should only write what we know?In this episode of #FirstDatesAndSoulmates, Meg & Nikki sit down with Sydney Fowler, a sensitivity reader who also worked on Meg’s debut novel Peppermint Bark, No Bite. We ask Sydney so many questions including:✏️ the role of a sensitivity reader (and what they are NOT)✏️ the importance of dialogue between author & any type of reader✏️ how Sydney helped shape Meg’s book content and storytelling ✏️ when and why an author should engage with a sensitivity readerAbout Ou...2024-08-281h 09
First Dates & Soulmates16: Bro’s Best Friend Romances with Mikayla ChristyIs dating your brother’s best friend… taboo?How shocking!In this week’s episode of #FirstDatesAndSoulmates, Nikki and Meg are joined by guest Mikayla Christy to talk all about the trope of best friend’s brother/brother’s best friend. A favourite trope of Meg’s, we talk all about:❤️ how Mikayla DID date her brother’s best friend (and Nikki’s best friend married HER brother)❤️ the 3 “F’s” of this trope (and yes, one of them is what you’re thinking)❤️ the STRESS of secret relationships❤️ and wh...2024-08-2159 min
First Dates & Soulmates15: Josh and Hazel's Guide to Not DatingWe all know Nikki read her first romance novel (Born in Ice by Nora Roberts) when she was around 10 years old - but what about Meg’s first romance read?! In this week’s episode, Meg and Nikki are doing a read-along of Meg’s first romance novel (that she read in 2018!!), Josh and Hazel’s Guide to Not Dating by Christina Lauren.We talk:❤️ whether your first trope is really the best trope❤️ Nikki's Korean blindness❤️ Meg's thoughts on "that girl" heroines❤️ Crazy helvetica merch ideas❤️ and why we hate surprise babiesBooks & Media We Mention In This Episode:2024-08-1455 min
First Dates & Soulmates13: An Alien Mate for ChristmasIn this last episode of First Dates and Soulmates’ “Christmas in July” series, Meg and Nikki are doing a read-a-long of a Christmas novella, An Alien Mate for Christmas by Melody Beckett.Warning: this episode is not for the weak when it comes to graphic depictions of alien peens. If you like a good sci-fi holiday romance, this episode (and book) is for youMeg and Nikki discuss the fated mate trope, their favorite parts of the novella, their not-so-favorite parts, and more.Melody Beckett’s Website: https://www.melodybeckett.com/ Melody’s...2024-07-3158 min
First Dates & Soulmates12: Peppermint Bark, No Bite with Author Bailey SeabornIn this week’s episode of First Dates & Soulmates, Nikki is interviewing soon-to-be-famous author, Bailey Seaborn.Bailey Seaborn (Meg Casebolt’s pen name) is the author of the romance novel you may have heard the first handful of chapters of on this podcast, Peppermint Bark, No Bite.And she’s here to answer all of your questions about herself as a romance novelist, author, and entrepreneur.She talks about:* Where the pen name Bailey Seaborn originated* How she went about plotting the novel, Peppermint Bark, No Bite* Inspir...2024-07-241h 11
First Dates & Soulmates11: Peppermint Bark, No Bite: Chapters 4 & 5Get a sneak peek of Meg Casebolt's (written under the pen name, Bailey Seaborn) debut romance novel, Peppermint Bark, No Bite, a witty heartwarming, romantic comedy about a woman who recruits the grinchiest man alive to be her stand-in for Santa, and then she melts his frosty facade.The novel will be released on July 25th in celebration of Christmas in July. Pre-order your copy so it'll go right to your inbox when it's released: https://amzn.to/4dJlnjeThis episode includes Chapters 4 and 5. Chapters 1-3 are also available right here on the podcast! Follow the show on...2024-07-1726 min
First Dates & Soulmates10: Love, Actually: Film ReviewWhen Love, Actually came out in November of 2003, so many critics hated it. Meg and Nikki are here today, continuing with Christmas in July to talk about the Love, Actually, which many people consider a Christmas movie.Although there were many iffy parts to this film, it did spark a cultural phenomenon. In this episode, Meg and Nikki discuss their favorite and least favorite romantic storylines, couples, tropes, and WTF moments from the film. Some of the couples they hate, some they love, and some are just kinda… meh. Tune in if you love romance mo...2024-07-101h 00
First Dates & Soulmates09: Christmas in July: Holiday RomancesMeg and Nikki are kicking off the month by celebrating Christmas in July.In this week’s episode of First Dates & soulmates, Meg and Nikki talk about holiday romance novels as they discuss their favorite Christmas tropes and the ones they think lack originality. This episode is packed with lots of great holiday book recommendations, as well as holiday microtropes they LOVE, and the four ways Christmas can be built into a novel. If you’re a holiday romance lover, this episode is for you. And if you’re NOT, then this episode might just make y...2024-07-0355 min
First Dates & Soulmates08: Bridgerton Season 3 RecapSeason 3 of Bridgerton is out and Meg and Nikki have THOUGHTS. In this week’s episode of First Dates & Soulmates, Meg and Nikki discuss their favorite moments from Season 3, as well as some of their biggest disappointments.If you’re not caught up with parts 1 and 2, beware - there ARE spoilers in this episode.You can also expect from this episode:* Meg and Nikki’s thoughts on the way the season was released; Should they have released it weekly instead?* Queer representation in the season* The most import...2024-06-261h 00
First Dates & Soulmates07: Trope Deep Dive: Enemies to LoversIn this week’s episode of First Dates & Soulmates, Meg and Nikki are doing a deep dive of one of the most popular romance tropes, enemies to lovers. In this episode, you can expect:* What exactly IS the “enemies to lovers” trope? Including Nikki’s five different types or subcategories of the trope* The history of the trope* Class, power, and privilege within the trope* What Meg and Nikki like and dislike about the trope* Several books that feature the enemies to lovers trope (and ones that are SUPPOSED to, but...2024-06-1950 min
First Dates & Soulmates06: Peppermint Bark, No Bite Chapter 3: The Midnight Meet CuteGet a sneak peek of Meg Casebolt's (written under the pen name, Bailey Seaborn) debut romance novel, Peppermint Bark, No Bite, a witty heartwarming, romantic comedy about a woman who recruits the grinchiest man alive to be her stand-in for Santa, and then she melts his frosty facade.The novel will be released on July 25th in celebration of Christmas in July. Pre-order your copy so it'll go right to your inbox when it's released: https://amzn.to/4dJlnjeThis episode includes Chapter 3: The Midnight Meet Cute. Come back next month (July) for Chapters 4 and 5! Get full...2024-06-1222 min
First Dates & Soulmates05: Their Last Resort by R.S. GreyMeg and Nikki sure do, but in the case of Their Last Resort by R.S. Grey, they were left a little disappointed with the execution of some of these tropes. In this week's episode of First Dates & Soulmates, Meg and Nikki discuss the things they liked in this novel and the things they think could've been implemented differently. You can also expect to hear:* Is this REALLY an "enemies to lovers" novel?* The development of Paige and Cole's relationship and the pacing of the overall storyline* Perceived conflict versus actual conflict2024-06-0545 min
First Dates & Soulmates05: Their Last Resort by R.S. GreyWho doesn't love a good enemies to lovers, forced proximity romance?! Meg and Nikki sure do, but in the case of Their Last Resort by R.S. Grey, they were left a little disappointed with the execution of some of these tropes. In this week's episode of First Dates & Soulmates, Meg and Nikki discuss the things they liked in this novel and the things they think could've been implemented differently. You can also expect to hear:Is this REALLY an "enemies to lovers" novel?The development of Paige and Cole's relationship and the pacing of the o...2024-06-0545 min
First Dates & Soulmates04: The Bridgerton Prosaic UniverseIn this week's episode of First Dates & Soulmates, Meg and Nikki are diving into the Bridgerton universe. Written by Julia Quinn and brought to T.V. by Shonda Rhimes, The Bridgerton series is an epic Regency romance tale, set throughout eight novels. In this episode, you can expect:* Meg and Nikki's experience with Bridgerton and why they love Regency romance* How the show differs from the books, as well as what they liked and didn't like* The differentiation between the Regency time period and other historical time periods in terms of the number...2024-05-291h 12First Dates & Soulmates04: The Bridgerton Prosaic UniverseIn this week's episode of First Dates & Soulmates, Meg and Nikki are diving into the Bridgerton universe. Written by Julia Quinn and brought to T.V. by Shonda Rhimes, The Bridgerton series is an epic Regency romance tale, set throughout eight novels. In this episode, you can expect:Meg and Nikki's experience with Bridgerton and why they love Regency romanceHow the show differs from the books, as well as what they liked and didn't likeThe differentiation between the Regency time period and other historical time periods in terms of the number of books soldWho are the readers of...2024-05-291h 12
First Dates & Soulmates03: Peppermint Bark, No Bite sneak preview: Chapters 1-2Get a sneak peek of Meg Casebolt's (written under the pen name, Bailey Seaborn) debut romance novel, Peppermint Bark, No Bite, a witty heartwarming, romantic comedy about a woman who recruits the grinchiest man alive to be her stand-in for Santa, and then she melts his frosty facade.The novel will be released on July 25th in celebration of Christmas in July. Pre-order your copy so it'll go right to your inbox when it's released: https://amzn.to/4dJlnjeThis episode includes Chapters 1 and 2 of the novel. Come back next month for Chapter 3!...2024-05-2026 min
First Dates & Soulmates02: My First Read: Born in IceCan you remember the very first romance novel you've ever read? For Nikki, it was Born In Ice by Nora Roberts. And in this episode of First Dates & Soulmates, Meg and Nikki are going all in on their favorite tropes, the clashing of plots, some romance "no-no's", and more from Born In Ice. And don't worry - if you've never read this novel, Nikki and Meg give a very short overview of the plot before diving into the discussion.Follow the show on Instagram https://www.instagram.com/firstdatesandsoulmates/ Follow the show...2024-05-191h 05
First Dates & Soulmates01: Why We Love Romance So Much That We Can’t Shut Up About ItIn the first official episode of First Dates & Soulmates, Meg and Nikki talk about where their love for romance and reading began and why they're making it into a passion project. You'll also hear about Meg and Nikki's favorite genres (there may be some controversy here), the genres they tend to stay away from, what you can expect to hear in episodes going forward, and, as Nikki puts it, "discussion, giggles, and what the fuckery".Follow the show on Instagram https://www.instagram.com/firstdatesandsoulmates/ Follow the show on TikTok https://www.tiktok.com/@firstdatesandsoulmates2024-05-1522 min
First Dates & SoulmatesTEASER: First Dates & SoulmatesPremieres Wednesday, May 22nd, 2024. Join Meg Casebolt and Nikki Mcknight for their weekly conversations on their latest romance reads. Each week, listen in to get Meg and Nikki's takes on their favorite (and most cringey) romance stories. Plus, hear from authors and get sneak peeks of Meg's upcoming releases.Follow the show on Instagram https://www.instagram.com/firstdatesandsoulmates/ Follow the show on TikTok https://www.tiktok.com/@firstdatesandsoulmates View the full show notes on our Substack https://firstdatesandsoulmates.substack.com/ Pre-Order Meg’s debut novel, Peppermint Bark, No Bite (affiliate li...2024-05-1301 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)More Than A Name Change: The Dawn of Mindful Marketing with Meg CaseboltEpisode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. Join Meg and me for a heart...2024-04-0957 min
The Autonomous CreativeHow to find clients and build your audience without relying on social media, with Meg CaseboltWhat happens to your business when you take an extended break from social media? Will it fall apart? Wither on the vine?
What if the answer is…not much?
Meg Casebolt is an SEO expert and the founder of Love at First Search, an agency that helps online businesses get found in search results, and to turn new readers into leads, subscribers and sales.
Meg’s business used to be super active on social media, until a few years ago when she took a 100-day social media brea...2024-01-1155 min
The Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches and Service ProvidersCan you market your business without social media? with Meg CaseboltMarket your business without social media and improve your mental health. It is possible to grow your business without social media. You can market your business without social media and build a successful, sustainable business. Is investing in social media worth it? At first, Meg used a Facebook group to market her business, get clients, and serve her community. But then she realized that because of the algorithm she was losing money on the Facebook group. When she evaluated the metrics, she was losing money. So you let her social media manager go...2023-12-0553 minThe Robyn Graham Show - Success without Social - Life and Business Growth Strategies for Christian Women, Coaches and Service ProvidersCan you market your business without social media? with Meg CaseboltMarket your business without social media and improve your mental health. It is possible to grow your business without social media. You can market your business without social media and build a successful, sustainable business. Is investing in social media worth it? At first, Meg used a Facebook group to market her business, get clients, and serve her community. But then she realized that because of the algorithm she was losing money on the Facebook group. When she evaluated the metrics, she was losing money. So you let her social media manager go...2023-12-0553 min
The Belief ShiftEp 58: Breaking Away from the Social Media Echo Chamber (with Meg Casebolt)In this episode, we have a special guest, Meg Casebolt, joining our hosts for an interview that delves deep into the world of social media, marketing strategies, and the ever-changing landscape of online businesses.
Meg shares insightful observations about the role of organic reach, the impact of social media on various industries, and the importance of adapting to market trends. Throughout the conversation, Meg emphasizes the need to find personalized marketing strategies and highlights the dangers of relying solely on social media for business success.
So grab your headphones and get ready for an engaging a...2023-10-0349 min
The Belief ShiftEp 58: Breaking Away from the Social Media Echo Chamber (with Meg Casebolt)In this episode, we have a special guest, Meg Casebolt, joining our hosts for an interview that delves deep into the world of social media, marketing strategies, and the ever-changing landscape of online businesses.
Meg shares insightful observations about the role of organic reach, the impact of social media on various industries, and the importance of adapting to market trends. Throughout the conversation, Meg emphasizes the need to find personalized marketing strategies and highlights the dangers of relying solely on social media for business success.
So grab your headphones and get ready for an engaging a...2023-10-0349 min
Social Slowdown: sustainable digital marketing for entrepreneursSNEAK PEEK: Social Slowdown Book IntroductionLast week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health.So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction.If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed paperback for $20.About this book:In a digital world dominated by social media, Meg Casebolt made a bold decision...2023-08-0120 min
Bombshell Business Podcast with Amber HurdleBreak up with your Social Media to Boost Sales & Recoup Time with Meg CaseboltThis week’s episode features SEO strategist, and fellow 90’s music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media.
Meg and I discuss:
The expectations vs reality of social media marketing
Why web copy should be written to solve a problem or answer a question
Why social media is not a...2023-07-2038 min
Herpreneur ShowLove At First Search with Meg CaseboltLove At First Search with Meg Casebolt
Learn how to naturally optimise your exposure without being dependent on one social platform. Meg Casebolt uncovers the secret power behind search engine optimisation, and driving a ton of free traffic to your website.
This episode is a must-listen for anyone looking to enhance their online presence, and attract more customers.
What we’ve discussed:
[00:02:50] SEO isn’t dead and why!
[00:05:44] Easy ways to boost search engine optimisation.
[00:07:06] SEO myths debunked.
[00:11:15] Content marketing vs social media.
[00:15:45] How to diversify social medi...2023-06-1400 min
Episode 269: Breaking Up With Social Media with Meg CaseboltIn today’s episode of the Brand Strategy Podcast, I’m joined by SEO expert Meg Casebolt to talk about breaking up with social media without negatively impacting your quantity or quality of client leads! In this no-holds-barred conversation, Meg shares how her relationship with social media shaped her, her business strategy, and how to reduce your […]
The post Episode 269: Breaking Up With Social Media with Meg Casebolt appeared first on b is for bonnie design | brand design, strategy & education for creative entrepreneurs.2023-06-0754 min
Social Slowdown: sustainable digital marketing for entrepreneursChallenge Day 3: Choosing Your Marketing IntentionallyIn this episode we're talking all about the ECONOMICS of marketing (it should come as no surprise that Meg is a total nerd about this stuff 🤓). But don't worry, there won't be any supply & demand charts here ... just a conversation about making choices with limited resources.Here are the five economic principles discussed in relationship to our marketing:Tradeoffs: Every yes is a no to something else -- where one thing increases, and another must decreaseOpportunity costs: The cost of something isn’t just money, it’s also w...2023-01-2517 min
Talk Copy to Me | Content + Copywriting PodcastDon't Snooze on SEO and Content with Meg CaseboltHow do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more frequently without having to do anything?On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.2022-04-1244 min
Make Marketing Suck Less for Expertise-Driven Solo BusinessesDo You Really Have to be on Social Media to Market Your Business with Meg CaseboltDo you have to be on social media to market your business? If you’re becoming more and more disenchanted with social media, know this: you are not alone. The number one question I get asked lately is if there is an alternative to marketing on social media. My clients are requesting marketing strategies that don’t have a social media component because the platforms are demanding more and more of our time. Whether it’s video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on invest...2022-03-2932 minMake Marketing Suck Less for Expertise-Driven Solo BusinessesDo You Really Have to be on Social Media to Market Your Business with Meg CaseboltDo you have to be on social media to market your business? If you’re becoming more and more disenchanted with social media, know this: you are not alone. The number one question I get asked lately is if there is an alternative to marketing on social media. My clients are requesting marketing strategies that don’t have a social media component because the platforms are demanding more and more of our time. Whether it’s video, reels, lives, stories, the constant cycle of content creation seems never ending. And the return on invest...2022-03-2932 minThe Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)How to Get Discovered through SEO with Meg CaseboltOption 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That’s why it’s so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week’s show. In this episode of the podcast, we talk about: What exactly SEO is and why you need it SEO for...2022-03-1530 min
Social Slowdown: sustainable digital marketing for entrepreneursEp. 1: What is the Social Slowdown Podcast?Welcome to Social Slowdown, the podcast for entrepreneurs and micro-businesses looking for sustainable marketing strategies without relying on social media. I'm Meg Casebolt, your host, and founder of Love At First Search. Before we dive into the episodes, I wanted to give you an idea of what to expect from this podcast.Support the Show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit loveatfirstsearch.substack.com2021-11-1206 min