Shows
Values-First MarketingEmail Sequence Tips That Actually WorkIf your email sequences looks good on paper but isn’t bringing in buyers……this episode is your roadmap to what’s off—and how to fix it fast.We’re walking through what’s changed in buyer psychology and how to make your evergreen emails convert for today’s more discerning buyer.I’m breaking down the real reasons your sequence isn’t working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to:Spot outdated languag...2025-07-2925 minValues-First Marketing3 Shifts for Profitable Podcast Marketing with Beth NydickMost of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.Beth Nydick is here to flip that script.In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we’re talking $10K+ per appearance). We’re talking storytelling, systems, and strategy—not just “being everywhere.”🎧 Whether you’ve guested on a dozen shows or you’re just starting out...2025-07-2245 minValues-First MarketingThe Real Reason Your Conversion Copywriting Isn’t WorkingIf your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Plus, what it takes to build marketing that finally works.You’ll hear:What’s usually missing when good copy doesn’t convertThe problem with being handed a “plan” with no implementation supportIs fractional marketing worth it? We’re talking ROI, s...2025-07-1614 min
The Feminine Founder132: {Interview} Unlocking the Power of Values-Based Marketing with Megan KachiganText me!In this conversation, Megan Kachigan and I explore the concept of values-based marketing, emphasizing its importance in today's business landscape. Megan shares her entrepreneurial journey, highlighting the significance of understanding one's values in marketing strategies. We discuss how shared values can build trust and loyalty with clients, the necessity of consistent marketing, and practical ways to implement values-based marketing on social media. The conversation concludes with insights into client success stories and the importance of simplifying marketing efforts.takeawaysValues-based marketing is essential in today's b...2025-06-2424 min
Marketing #UnfilteredEp 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan KachiganContent creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).We cover:➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week ➡️ The specific systems she has in place to maximize ef...2025-06-0456 min
Health Coach Nation3 Email Strategies That Tripled Sales With Megan KachiganFULL SHOW NOTES: https://www.haileyrowe.com/email-strategiesJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe2025-04-3030 minValues-First MarketingThe Marketing Strategy That Leaves Room for Rest and RevenueWhat if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin. Because going non-stop is a sign your strategy needs reworking.I’m sharing the exact rhythm I use (and recommend to my multi-6 and 7-figure clients) that keeps them visible, trusted, and fully booked—without posting every day or feeling glued to their phone.If your marketing feels scattered and exhausting, this episode is for you—espec...2025-04-1511 minValues-First Marketing3 Secrets to Grow Your Brand Community with Kristina BartoldYou need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community.You’ve likely heard things like, “Just show up consistently” or “Engage with your audience!” But if that advice hasn’t helped you build a thriving brand community that of fans that love you and your work…this episode is for you.The truth is: It’s not about paid ads or complicated launches. And you don’t need a massive following or a huge team to build a powerful, profitable, heart-ce...2025-04-0825 minValues-First MarketingBuild Fierce Brand Loyalty with Values-First MarketingIf “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We started to help people. To create freedom. To make an impact. And yes, to make money—but in a way that feels aligned. And yet, here we are. Tired of marketing formulas that don’t feel like us. Side-eyeing another bro-style launch with countdown timers and FOMO-laced subject lines. Wondering if there's a better way to market. How ca...2025-04-0133 minValues-First MarketingThe Fastest Path To A 7-Figure Business with Megan HuberBuilding a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the needle for them.Our guest today is Megan Huber, who has worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They’re the same. The challenges don’t go away as you scale—they just get...2025-03-2540 minValues-First MarketingThe 10-Minute Marketing Audit Every CEO Should Do Before Q2This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually took a step back and assessed what’s working?Not what feels busy. Not what looks good on social. But what’s actually bringing in revenue without requiring you to be ‘on’ all the time?If your marketing has been more reactive than strategic (no shame! We’ve all been there), this quick 10-minute marketing audit will help...2025-03-1819 min
Streamlined CEOSteal My Content Workflow That Runs Itself And Drives Results In 1 Hour Per Month with Megan KachiganFeeling like you're constantly creating content but not seeing the results? You're not alone! In this episode, we chat with messaging strategist and copywriter Megan Kachigan about how to streamline your marketing and get off that content creation hamster wheel.Megan Kachigan is a direct-response copywriter and strategist with a track record of sold-out launches. She helps purpose-driven course creators, speakers, and service providers articulate their brilliance and make more sales with her signature 3M Roadmap method. A Stanford University teaching award winner with a Master’s in Education, Megan knows how to turn attention into action. Sh...2025-03-1830 minValues-First MarketingHow Owning Her Brand Voice Doubled Revenue with Holly HaynesYour brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.In this episode, she break...2025-03-1132 minValues-First MarketingWhy You’re Doing Too Much Marketing (and What to Do Instead)There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌If you’ve been showing up everywhere—posting, launching, creating, engaging—but still not seeing the results you want, this episode is for you.We’ve all heard the advice: Post more. Show up more. Sell every day. But here’s the truth—more marketing doesn’t always mean more clients, more revenue, or more impact. 🙅♀️With the right strategy, you can spend one hour per month on your marketing, while achieving so much more.If you’re r...2025-03-0425 minValues-First MarketingGet More Clients Through Relationship Selling With Nikki RauschSales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It’s a good one!No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads...2025-02-2530 minValues-First MarketingStep Back From Marketing Without Losing Brand Voice or Audience TrustFeeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing t...2025-02-1815 minValues-First MarketingReinventing Yourself in Business with Tracy MatthewsReinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before.We’ve all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren’t sure where to start or if it’s worth it. You don’t want to risk losing all the success you’ve had thus far. Reinvention...2025-02-1134 minValues-First Marketing3 Fast Fixes for Underperforming Landing Pages (With Examples!)Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?If your landing page isn’t converting, you’re not alone. It’s frustrating, but here’s the good news: sometimes, small tweaks can make a massive difference. You don’t need to start from scratch or hire an entire marketing team to fix the problem. Instead, I’m sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more e...2025-02-0418 min
Creatives Rule the WorldEpisode #514: Your Website Copy and Brand Voice Messaging Makeover with Megan KachiganAre you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with...2025-01-2834 minValues-First MarketingLow-Content Books as Smart Marketing Tools with Rachel Harrison-SundLow-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.The beauty of low-content books lies in their simplicity. You don’t need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your...2025-01-2826 min
Built to LastMastering Magnetic Messaging: Copywriting Strategies feat. Megan KachiganIn this episode of the Built to Last show, host Megan interviews Megan Ketchigan, a seasoned copywriter, to explore her journey from teaching to entrepreneurship and the intricacies of effective communication in business. Their conversation underscores the significant overlap between copywriting and teaching and Megan K reveals that her role involves more than just writing; it’s about excavating her clients’ true messages through strategic questioning.The discussion expands to encompass the evolving landscape of copywriting in light of AI technologies like Chat GPT. Megan K. acknowledges the utility of these tools, suggesting that they can streamline cert...2025-01-2442 minValues-First Marketing3 Tips To Create Content Consistently Without BurnoutThe pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out. The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.This episode is for those of you who want to ma...2025-01-2122 minValues-First MarketingThe One Product Launch KPI You Need With Sherry WardIt’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going inward, healing, and connecting with your audience on a meaningful level. We’ll explore how letting go of control and embracing imperfection can help you launch high, without bu...2025-01-1420 minValues-First MarketingThe 4 Copywriting Trends To Stay Ahead in 2025I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities.Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren’t about chasing shiny objects or reinventing the wheel—they’re about cutting through the noise, getting back to wh...2025-01-0730 minValues-First MarketingNatural Energy Boosts For Better Focus with Allison JordanWhether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…until I met Allison Jordan. Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the B...2024-12-3137 minValues-First MarketingHow To Relax Without Reducing Rest To ProductivityHow Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math. Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to. There’s a misconception that rest means yo...2024-12-2426 min
Sales MavenHow To Identify Your Clients Blind Spot To Deliver A Better Buying Experience With Megan KachiganAre you finding it difficult to connect with clients in a way that feels genuine and impactful? Building authentic client relationships doesn’t have to be a struggle. In this Mastering Excellence Series episode, Nikki is joined by special guest Megan Kachigan who shows you how to identify your clients' hidden concerns and deliver a better buying experience that truly resonates. You learn how to listen deeply and identify the blind spots that may be preventing your clients from fully engaging with you. We reveal how to ask the right questions, find recurring them...2024-12-2332 minValues-First MarketingThe Copywriting Mindset to Crush Self-Doubt with Brian McCarthyWhat if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding th...2024-12-1736 minValues-First MarketingHow I Wrote 5 Emails in 55 Minutes: Email Writing Productivity TipsWant to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted. I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send...2024-12-1021 minValues-First MarketingAttract Profitable Partnerships & Clients Using LinkedIn with Hailey RoweLinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Ch...2024-12-0321 minValues-First MarketingUse These 3 Power Words In Copywriting To Increase ConversionsThere are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you!If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.This is one of the simplest ways to make your copy cut through nois...2024-11-2620 minValues-First MarketingStorytelling in Business Is Key to Growth with April PertuisYour biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way. If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even ta...2024-11-1930 minValues-First MarketingCase Study: Consistent Emails 5x’d Yummmm!Bar’s Email RevenueThis case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.We first started working together in August 2023 and have seen incredible results, including:In the first 4 months of working together we made more money through email marketing than the previous two years combined tr...2024-11-1213 minValues-First MarketingWhy Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine PomerantzHere’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjami...2024-11-0548 min