Shows
Conscious Marketing Movement#8 Climate Communication in 2025: Moving Past Doom and Gloom NarrativesWhat if marketing changes from putting profits at the forefront to putting people and the planet first? In this episode, Daiva Dominyka is joined by Megan Thudium, founder of Content for Good & Co., for an inspiring and honest conversation about reshaping marketing.From walking away from B2B tech work in search of meaning to building a purpose-led agency, Megan shares her personal journey into eco-marketing and the mindset shifts that followed.Together, they explore what is effective climate communication, how to balance urgent...
2025-09-1234 min
Let's Be Diverse: Solutions for HR Leaders, Managers and the WorkforceBuilding Relationships Across Boarders: The Art Of Making ConnectionsBuilding trust in business becomes a lot easier when we build trust and respect in the building. How do we build relationships when language and culture is a barrier? In this episode we discuss ways to build those strong relationships across borders. Our guest today is Megan Thudium.
If you would like to reach out or connect with Megan:
linkedin.com/in/meganthudium
contentforgood.co/
meganthudium.com/
Thank you again to my Gold Sponsors Nicole Donnelly, with Hello Moxie, and Alexandra Bowden, Will Kruer with PEOPLEfirst Talent & Retention Co...
2025-06-0527 min
The Leadership Podcast by Niels Brabandt EMBA MBA / NB Networks#400 How to deliver sustainable and eco-friendly marketing - an Interview with Megan ThudiumMarketing, as a business activity, needs to focus on becoming more sustainable, eco-friendy and carbon-neutral. However, how do I deliver sustainable and eco-friendly marketing without losing the successful results from it? Megan Thudium is an expert on this topic. In this interview with Niels Brabandt, she answers every question you need to know about how to make your marketing more sustainable. Host: Niels Brabandt / NB@NB-Networks.com Guest: Megan Thudium Contact Guest: https://www.linkedin.com/in/meganthudium/ Contact Host: https://www.linkedin.com/in/nielsbrabandt/
2025-03-1213 min
The AtlasZero PodcastTackling Greenwashing - with Megan ThudiumIn this episode of the AtlasZero podcast, I talk to Megan Thudium from MTC The Content Agency, who knows how to tackle Greenwashing. She has extensive marketing experience and supports companies in their communication around sustainability. In our conversation, we discuss the issue of greenwashing and how the EU Green Claims Directive is trying to solve the problem.
We hope that this episode proves helpful to your CSRD journey. If you want more content around the CSRD check out our website. We have free guides and other helpful content for you to find the right sustainability solution.
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2024-05-2127 min
B2B Content Corner020 Vocalizing Your Climate Message On LinkedIn (With Lubomila Jordanova)In episode 20 of the B2B Content Corner Podcast, Megan sits down with co-founder and CEO of Plan A, Lubomila Jordanova, to discuss LinkedIn, personal branding, and climate messaging.
2022-06-2214 minB2B Content CornerWhy Is Thought-Leadership Content Important? B2B Marketer Insider AdviceStraight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy.Elena Iordache Stoica, Head of Marketing at STOICAVictor Ijidola, Founder of the Premium Content ShopMandy McEwen, CEO of Mod Girl MarketingViola Eva, Founder of FLOW SEONabeel Keblawi, CEO at Provectus DigitalSamirah Tabassum, Content Marketing Manager at SentiSum Megan Thudium, CEO at MTC | The Content AgencyGain relevant insights!
2022-04-1115 minB2B Content Corner019 Why Is Thought-Leadership Content Important? B2B Marketer Insider AdviceStraight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy.Elena Iordache Stoica, Head of Marketing at STOICAVictor Ijidola, Founder of the Premium Content ShopMandy McEwen, CEO of Mod Girl MarketingViola Eva, Founder of FLOW SEONabeel Keblawi, CEO at Provectus DigitalSamirah Tabassum, Content Marketing Manager at SentiSum Megan Thudium, CEO at MTC | The Content AgencyGain relevant insights!
2022-04-1115 minB2B Content Corner018 Climate Change Journalism: Communicating The ComplexIn episode 18 of the B2B Content Corner Podcast, Megan sits down with Melina Costa, a climate change business journalist who is forever searching for stories of startups (in all sectors) that are paving the way towards a low carbon economy. In this episode, you will learn important takeaways on climate crisis communication and how you can leverage the social media platform, LinkedIn, to get your CleanTech brand known in the market.
2022-03-1038 minB2B Content Corner017 2022 B2B Content Marketing TrendsIn episode 17 of the B2B Content Corner podcast, Megan presents the top 2022 B2B Content Marketing trends from leading industry publications like B2B Marketing Alliance and B2B Content Marketing Institute. And of course, it’s with her take on the topic, too. Tune in to this short and digestible episode on B2B content trends.
2022-01-2014 min
B2B Content Corner016 How To Host Webinars That Engage And ConvertIn this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars. In the episode, we discuss How B2B companies get webinars wrong How you can create more engaging [...]The post How To Host Webinars That Engage And Convert (Episode 16) appeared first on MTC | The Content Agency.
2021-05-2026 minB2B Content Corner016 How To Host Webinars That Engage And ConvertIn this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars. In the episode, we discuss How B2B companies get webinars wrong How you can create more engaging [...]
The post How To Host Webinars That Engage And Convert (Episode 16) appeared first on MTC | The Content Agency.
2021-05-2026 minB2B Content Corner015 Staying Focused: How To Approach Content Strategically As A 1-Person Marketing DepartmentIn this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy. In the episode, I discuss the Importance of choosing your marketing channels [...]
The post Staying Focused: How To Approach Content Strategically As A 1-Person Marketing Department (Episode 15) appeared first on MTC | The Content Agency.
2021-04-2920 minB2B Content Corner015 Staying Focused: How To Approach Content Strategically As A 1-Person Marketing DepartmentIn this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy. In the episode, I discuss the Importance of choosing your marketing channels [...]The post Staying Focused: How To Approach Content Strategically As A 1-Person Marketing Department (Episode 15) appeared first on MTC | The Content Agency.
2021-04-2920 minB2B Content Corner014 Organic SEO for B2B: Why It Matters For Long-Term Growth (With Alex Price)
In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B tech, software & SaaS, about the importance of organic SEO for B2B SaaS companies. They discuss:
* Stats taken from the 2021 B2B Marketing Trend Report & surprising findings
* Why organic SEO is an opportunity many B2B brands miss out on
* Common mistakes B2B companies...
2021-04-1428 minB2B Content Corner014 Organic SEO for B2B: Why It Matters For Long-Term Growth (With Alex Price)In this episode of the B2B Content Corner podcast, Megan talks with Alex Price, Founder of 93digital, a leading UX, design and development digital agency working with marketers to build the websites that sit at the heart of their growth, and the community group FINITE, a global membership community for marketers in B2B tech, software & SaaS, about the importance of organic SEO for B2B SaaS companies. They discuss: * Stats taken from the 2021 B2B Marketing Trend Report & surprising findings* Why organic SEO is an opportunity many B2B brands miss out on* Common mistakes B2B companies...
2021-04-1428 min
B2B Content Corner013 What Works: B2B Content Tactics To Focus On In 2021In the new podcast series "What Works", B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what's currently working in the industry. Every guest was asked to comment on the specific question, What content tactics [...]
The post What Works: Popular B2B Content Tactics In 2021 (Episode 13) appeared first on MTC | The Content Agency.
2021-03-2923 minB2B Content Corner013 What Works: B2B Content Tactics To Focus On In 2021In the new podcast series "What Works", B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what's currently working in the industry. Every guest was asked to comment on the specific question, What content tactics [...]The post What Works: Popular B2B Content Tactics In 2021 (Episode 13) appeared first on MTC | The Content Agency.
2021-03-2923 minB2B Content Corner012 How To Find Your Audience When Your B2B Product Is NicheOn episode 12 of the B2B Content Corner podcast, I sit down with B2B marketing guest, Kaitlynn Buchbaum, to chat everything niche B2B content marketing. Kaitlynn is the Marketing Manager for a B2B energy startup called appygas. She specializes in brand development, project management, and crafting marketing campaigns that put the audience first. She [...]
The post How To Find Your Audience When Your B2B Product Is Niche (Episode 12) appeared first on MTC | The Content Agency.
2021-03-1022 minB2B Content Corner012 How To Find Your Audience When Your B2B Product Is NicheOn episode 12 of the B2B Content Corner podcast, I sit down with B2B marketing guest, Kaitlynn Buchbaum, to chat everything niche B2B content marketing. Kaitlynn is the Marketing Manager for a B2B energy startup called appygas. She specializes in brand development, project management, and crafting marketing campaigns that put the audience first. She [...]The post How To Find Your Audience When Your B2B Product Is Niche (Episode 12) appeared first on MTC | The Content Agency.
2021-03-1022 minB2B Content Corner011 B2B Blog Posts: How To Write Top-Notch ContentTune into episode 11 of the B2B Content Corner Podcast, a solo episode by me, Megan Thudium. In this episode, we cover how to best write your B2B blog posts and a few tips & top questions on creating great B2B content. Also keep in mind, there are a lot of things happening behind [...]
The post B2B Blog Posts: How To Write Top-Notch Content (Episode 11) appeared first on MTC | The Content Agency.
2021-02-2415 minB2B Content Corner011 B2B Blog Posts: How To Write Top-Notch ContentTune into episode 11 of the B2B Content Corner Podcast, a solo episode by me, Megan Thudium. In this episode, we cover how to best write your B2B blog posts and a few tips & top questions on creating great B2B content. Also keep in mind, there are a lot of things happening behind [...]The post B2B Blog Posts: How To Write Top-Notch Content (Episode 11) appeared first on MTC | The Content Agency.
2021-02-2415 minB2B Content Corner010 B2B Content Strategy: Is Your Strategy 2021 Ready?A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction? In episode 10 of the B2B Content Corner podcast, we cover B2B content strategy foundational and [...]
The post B2B Content Strategy: Is Your Strategy 2021 Ready? (Episode 10) appeared first on MTC | The Content Agency.
2021-02-1021 minB2B Content Corner010 B2B Content Strategy: Is Your Strategy 2021 Ready?A documented content strategy is your guidebook. It provides the content framework, the content tactics, and needed direction to fulfill the goals and expectations of your content marketing. Without a strategy, are you walking in the right direction? In episode 10 of the B2B Content Corner podcast, we cover B2B content strategy foundational and [...]The post B2B Content Strategy: Is Your Strategy 2021 Ready? (Episode 10) appeared first on MTC | The Content Agency.
2021-02-1021 minB2B Content Corner09 Human-Centered Marketing: The Key To Modern B2B GrowthHuman-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant now. Now in 2020. And it will continue to be relevant to stay ahead [...]
The post Human-Centered Marketing: The Key To Modern B2B Growth (Episode 09) appeared first on MTC | The Content Agency.
2020-12-1620 minB2B Content Corner09 Human-Centered Marketing: The Key To Modern B2B GrowthHuman-centered marketing is a hot topic within our agency. We cover the topic thoroughly in blog posts, LinkedIn Content, and we’ve even dabbled on this topic in the B2B Content Corner podcast. We’ve said this before, human-centered marketing is relevant now. Now in 2020. And it will continue to be relevant to stay ahead [...]The post Human-Centered Marketing: The Key To Modern B2B Growth (Episode 09) appeared first on MTC | The Content Agency.
2020-12-1620 min
Actionable Marketing PodcastAMP 212: Empathy Is More than Emotion: How to Infuse The Basics of Human Relatability Into Your Content Strategy With Megan Thudium From MTC - The Content AgencyThe belief that being empathetic means being emotional is not actually very empathetic. Marketers often misunderstand customers when crafting messaging and marketing content. How can marketers be genuinely empathetic? Today’s guest is Megan Thudium from MTC - The Content Agency. Megan discusses how to adjust, adapt, and authentically understand the needs of customers from different cultures and countries. Some of the highlights of the show include: MTC: Berlin-based B2B organic content marketing agency w/empathetic mindset COVID and Cultural Barriers: Stay connected and relevant during tough times Empathy Marketing: Long-term gain...
2020-11-2422 minB2B Content Corner08 Messaging: A Key Piece To Your B2B Growth (With Jennifer Glass)Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you’ll nurture the right [...]
The post Messaging: A Key Piece To Your B2B Growth With Jennifer Glass (Episode 8) appeared first on MTC | The Content Agency.
2020-11-1934 minB2B Content Corner08 Messaging: A Key Piece To Your B2B Growth (With Jennifer Glass)Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you’ll nurture the right [...]The post Messaging: A Key Piece To Your B2B Growth With Jennifer Glass (Episode 8) appeared first on MTC | The Content Agency.
2020-11-1934 min
B2B Content Corner07 How to Build A LinkedIn Advocacy Program (With Nicole Gottselig)LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior [...]The post How to Build A LinkedIn Advocacy Program With Nicole Gottselig (Episode 7) appeared first on MTC | The Content Agency.
2020-11-1228 minB2B Content Corner07 How to Build A LinkedIn Advocacy Program (With Nicole Gottselig)LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior [...]
The post How to Build A LinkedIn Advocacy Program With Nicole Gottselig (Episode 7) appeared first on MTC | The Content Agency.
2020-11-1228 minB2B Content Corner06 Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-HouseAre you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk through all these scenarios, and provide you with key insights for [...]The post Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House (Episode 6) appeared first on MTC | The Content Agency.
2020-10-2915 minB2B Content Corner06 Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-HouseAre you seeking to scale your content marketing program? Or maybe you simply need extra support? In this episode, I outline the core differences between how a content agency, a freelancer, or an in-house marketer can help you with these challenges. I walk through all these scenarios, and provide you with key insights for [...]
The post Who Should You Hire For Your Content Marketing? Agency vs. Freelancer vs. In-House (Episode 6) appeared first on MTC | The Content Agency.
2020-10-2915 minB2B Content Corner05 What Content Marketing Trends do you Anticipate for 2021?It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are our guests Allison Frieden is a [...]The post Expert Insight: What Content Marketing Trends do you Anticipate for 2021? (Episode 5) appeared first on MTC | The Content Agency.
2020-10-1517 minB2B Content Corner05 What Content Marketing Trends do you Anticipate for 2021?It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five. Who are our guests Allison Frieden is a [...]
The post Expert Insight: What Content Marketing Trends do you Anticipate for 2021? (Episode 5) appeared first on MTC | The Content Agency.
2020-10-1517 minB2B Content Corner04 How to Repackage Your ContentContent creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content. In episode four, [...]The post How to Repackage Your Content (Episode 4) appeared first on MTC | The Content Agency.
2020-10-0112 minB2B Content Corner04 How to Repackage Your ContentContent creation is a time sucker. We publish content, and then we're back in the planning process to create more content. How can we become more efficient at this process? How can we ensure the content is seen by our target audience? The answer is to repackaged and relaunch that content. In episode four, [...]
The post How to Repackage Your Content (Episode 4) appeared first on MTC | The Content Agency.
2020-10-0112 min
Radically TransparentSYSKA Our Changed New World with Megan ThudiumCan traditional and enterprise focused industries learn to thrive on social media? With her strategic marketing insight featured in publications like Forbes, Business.com, Upwork.com and Managers.org.uk, founder of MTC | The Content Agency, Megan Thudium, an expert in all things B2B content marketing, shares stories of how these industries, very much impacted by COVID-19, are evolving overnight. Together with host Colin Day, Oktopost's Managing Director EMEA, they tackle best practices across social media to drive awareness, credibility and leads through content marketing.
2020-09-2421 min
B2B Content Corner03 How to Start With B2B Content MarketingHow do you start your B2B content marketing strategy? It might be overwhelming to boldly plan your 2021 B2B marketing agenda. Whether your a small business or a startup, finding the right B2B marketing tactics, strategies, and best practices is overwhelming. Learn from the content marketing experts in this next B2B Content Corner episode. In this session, we'll dive into the basic building blocks of a B2B content strategy, how to approach it, best practices, and strategies to adopt.
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Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing...
2020-09-1615 minB2B Content Corner03 How to Start With B2B Content MarketingHow do you start your B2B content marketing strategy? It might be overwhelming to boldly plan your 2021 B2B marketing agenda. Whether your a small business or a startup, finding the right B2B marketing tactics, strategies, and best practices is overwhelming. Learn from the content marketing experts in this next B2B Content Corner episode. In this session, we'll dive into the basic building blocks of a B2B content strategy, how to approach it, best practices, and strategies to adopt.---Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing. Subscribe...
2020-09-1615 min
B2B Content Corner02 How to Grow Your LinkedIn Audience (From Scratch!)LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it's a social media channel to connect with your peers—but also make business connections. Currently, it's one of the top lead generation methods for B2B companies. And since COVID-19 has closed off opportunities for in-person visits and trade shows, LinkedIn is a popular tool to bridge the gap. In this episode, I'll deep-dive into three tips to grow your presence on LinkedIn.---Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on...
2020-09-0215 minB2B Content Corner02 How to Grow Your LinkedIn Audience (From Scratch!)LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it's a social media channel to connect with your peers—but also make business connections. Currently, it's one of the top lead generation methods for B2B companies. And since COVID-19 has closed off opportunities for in-person visits and trade shows, LinkedIn is a popular tool to bridge the gap. In this episode, I'll deep-dive into three tips to grow your presence on LinkedIn.
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Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog co...
2020-09-0215 min
B2B Content Corner01 Welcome to the B2B Content Corner PodcastIn this episode, I start at the beginning of the story during my first job in marketing. Then I fast-forward to how I became involved in B2B specifically. In between, I share my travel experiences and why I decided to settle in Berlin, Germany. It's one of the more frequently asked questions that I receive. And lastly, you will hear why I started a B2B content agency in this very cool city in Germany. What MTC | The Content Agency is trying to solve and who we're trying to help through our work.---Please visit MTC | The Content Agency...
2020-09-0212 minB2B Content Corner01 Welcome to the B2B Content Corner PodcastIn this episode, I start at the beginning of the story during my first job in marketing. Then I fast-forward to how I became involved in B2B specifically. In between, I share my travel experiences and why I decided to settle in Berlin, Germany. It's one of the more frequently asked questions that I receive. And lastly, you will hear why I started a B2B content agency in this very cool city in Germany. What MTC | The Content Agency is trying to solve and who we're trying to help through our work.
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Please visit MTC | The Content...
2020-09-0212 min
B2B Content Corner00 B2B Content Corner Podcast (Trailer)Welcome to the B2B Content Corner Podcast! On this show, you’ll find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies.---Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing.Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner).Twitter: @mtccontentLinkedIn: Megan Thudium
2020-08-1300 minB2B Content Corner00 B2B Content Corner Podcast (Trailer)Welcome to the B2B Content Corner Podcast! On this show, you’ll find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies.
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Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing.
Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner).
Twitter: @mtccontent
LinkedIn: Megan Thudium
2020-08-1300 min