Shows
Always Off Brand“LIVE from Digital Shelf Summit” with Meghan Corroon & Brian HennessyLive shows from New Orleans at the Digital Shelf Summit conference. Meghan Corroon CEO of Clerdata and Brian Hennessy CEO of Talkoot sit down with Scotty O to talk ad measurement and story telling powered by AI. Super interesting conversation as both stories, copy and how we measure paid and organic sales are all that matters! Guest: Betsy Meghan Corroon LinkedIn:https://www.linkedin.com/in/meghan-corroon-67a30b5/ Guest: Brian Hennessy LinkedIn: https://www.linkedin.com/in/brian-hennessy-91b9413/ FEEDSPOT TOP 1...2025-04-0924 min
The Digital Deep Dive With Aaron ConantIncremental Retail Media Measurement With Meghan CorroonMeghan Corroon is the Co-founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before co-founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gates Foundation portfolio evaluation. In this episode… Retail media has evolved from a “growth at all costs” strategy to a demand for measurable ROI, forcing brands to rethink their ad investments. With nearly 700 retail media networks, companies struggle to allocate their budgets. As execu...2025-02-1330 min
Ecommerce BraintrustMeasuring Retail Media Incrementality With Andrew Lipsman & Meghan Corroon - Episode 366Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. Today we’re joined by two amazing guests: Meghan Corron, Co-founder & CEO at Clerdata, and Andrew Lipsman, a notable industry analyst who heads up Media, Ads, and Commerce. We’ll be diving into some of the key takeaways from a report Andrew recently presented at RMN Ascendant called “The Future of Retail Media is the Future of ALL Media”, as well as getting Meghan’s take on a lot of the cu...2024-11-0434 min
Always Off Brand“Retail Media - What Goes Out Isn’t Always Coming back!” with Meghan CorroonSea 3 Ep 49 “Retail Media - What Goes Out Isn’t Always Coming back!” with Meghan Corroon 2/22/2024 We explore with our brilliant guest, Meghan Corroon, CEO and founder of Clerdata what is actually coming back to brands for their marketing spend? How are we tracking it and why is the traditional analytics not as accurate as they could be? Our guest co-host Mathew Adam Smith gives a great, but different rendition of “What’s That Keyword?” and a great NEWS segment. Is Barnes & Noble on a huge comeback? “Always Off Brand is Ecommerce Simplified, Learn & Laugh! 2024-02-221h 09
Unpacking the Digital ShelfAttribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at ClerdataThe data sources that the industry has used to measure the performance of media are disintegrating around us. Basically, attribution is dead. And the slowness, expense, and limitations of media mix modeling is not up to this moment of needing to drive both top line and bottom line growth with media investments. What will replace it? Meghan Corroon, Founder and CEO Clerdata, along with her mighty team of statistical modeling and data science brains, have a very compelling new SaaS-based, real-time answer to that most difficult question,, and she joined the podcast to share it.2024-01-2935 min
In The SoupPros & Cons of BootstrappingOn this week’s episode, host Jenn Summe and her sidekick Melissa Crosby dig into the age-old debate: should I bootstrap or take venture capital funding? This topic will be divided into two episodes.
They are joined by two local entrepreneurs, Meghan Corroon of Clerdata and Chris Geiss of Seguno, who both bootstrapped their companies and delve into the pros and cons.
We would like to thank our podcast sponsor, Liles Law.2023-10-1816 minThe Digital Deep Dive With Aaron ConantMeasuring Incremental Retail Media ROIMeghan Corroon is the Founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gates Foundation portfolio evaluation. In this episode… Incrementality has become imperative in distributing retail media spend and measuring sales growth from marketing efforts. With so many trending advertising channels and retailers, brands often invest in each one simultaneously, creating data silos and inhi...2023-10-1245 minIn The SoupThe Secret to Finding the Perfect MentorOn this week's episode, host Jenn Summe and her sidekick Melissa Crosby dive deep into the topic of mentorship in the startup world. They are joined by two local founders, Rachael Classi of Tiny Earth Toys and Meghan Corroon of Clerdata, who provide invaluable advice on finding the right mentor as an entrepreneur, and what makes a good one. 2023-10-1118 minIn The SoupWhen to Take the Leap & Start a CompanyHost Jenn Summe and her sidekick Melissa Crosby are debuting the first episode of "In The Soup", a podcast that answers the most pressing questions from the Triangle startup community.
This week’s question: At what point do I quit my full-time job to pursue my startup? How long can I keep doing both?
Local experts: Anil Chawla (Founder of ArchiveSocial) and Meghan Corroon (Founder of Clerdata)2023-09-2014 min
The Friday NoonerGuest Meghan Corroon (Clerdata) And “Peace Corps Lite”Pete, Jackie and Chantal talk about Elon Musk’s new daughter and the U.S dollar possibly going digital via a Central Bank Digital Currency (CBDC) before welcoming Meghan Corroon, co-founder and CEO of Clerdata. 2022-03-1139 min