Shows
Talking Too Loud with Chris SavageMarketing Throughlines — from SaaS to Climate Tech — with Meghan Keaney AndersonWith twenty years of experience at the intersection of brand, product marketing and demand generation, Meghan Keaney Anderson has seen a lot of marketing tactics come and go. But there are some that just have staying power. On the latest episode of Talking Too Loud, learn why simple messaging, savvy storytelling, and creative risk taking will always be part of Meghan’s marketing playbook, regardless of industry. Links Follow Meghan Keaney Anderson on LinkedInLearn more about WatershedFollow Chris Savage on LinkedInLearn more about WistiaSu...2024-09-0351 min
Standout Startup BrandsMeghan Keaney Anderson, Head of Marketing at JasperThis conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the shift away from pure performance marketing towards a holistic approach to marketing that leans more heavily on brand for awareness and differentiation.Follow Meghan on LinkedIn.Thanks for listening!2024-05-0240 min
Standout Startup BrandsMeghan Keaney Anderson - Head of Marketing at JasperThis conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the shift away from pure performance marketing towards a holistic approach to marketing that leans more heavily on brand for awareness and differentiation.Follow Meghan on LinkedIn.Thanks for listening!2024-05-0148 min
Attributed - A podcast by DreamdataMeghan Keaney Anderson: AI powered Revenue AutomationAI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper!Can Revenue be Automated? - yesCan AI power that Automation? - yes but how?AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents.We are excited to have Meghan Keaney Anderson, Head of Marketing at Jasper joining us to give her insights and expertise on:The AI...2024-04-0131 min
Unsolicited FeedbackMeghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s GeminiThis week, Product Marketing experts Meghan Keaney Anderson (Jasper.AI, HubSpot) & Mary Sheehan (Author, AdRoll) joins us to discuss how to navigate and cut through the intricate clutter of Artificial Intelligence while contextualizing the most recent developments from Google’s Gemini. We discuss how to tackle crowded markets, what makes a great marketer, and strategies that can help companies stand out amidst the AI chaos. For a full episode summary, exclusive Youtube clips, and more, please join our newsletter at UnsolicitedFeedback.co!2023-12-121h 00
B2B BetterHow to Use AI for Marketing Strategy, Not Just Execution w/ Meghan Keaney AndersonIn this episode, I speak with Meghan Keaney Anderson, VP of Marketing at Jasper.
We met on stage at SaaStock in Dublin and had a fascinating conversation on the application of AI in marketing strategy.
Sure, we all know how to whip up a blog post or create an image of a duck playing the trumpet. But can artificial intelligence help us with budgeting, competitive analysis, developing strategic insights, and journey mapping?
That's what we set out to answer.
What I love about this interview is the importance Megan places on...2023-11-2124 min
The Marketing MillennialsWhy AI is a Marketer’s Best Friend, with Meghan Keaney Anderson of Jasper AIUnless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way? Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals.Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your all...2023-10-1926 min
Cockpit Counsel PodcastPrepare for AI-powered Takeoff with Meghan Keaney AndersonTim Parilla sits down with Meghan Keaney Anderson, the Head of Marketing at Jasper.ai. Their discussion takes us on a journey from the rapidly-changing world of AI, to collaboration between marketing, legal teams, and the rest of the organization, and reveals the hidden gems of how to craft your personal brand along the way. Buckle up, this is a conversation you don’t want to miss! Key takeawaysThe transformative power of AI in the workplace The importance of working cross-functionally and sharing your skillset Qualities of highly effective in-house co...2023-08-1056 min
GTM LiveRV89 - AI & The Future of Marketing | Meghan Keaney AndersonChris sat down with Meghan Keaney Anderson of Jasper AI to talk about the impact AI has had on the current state of marketing, and forecast what marketers can do to keep up in the constantly shifting landscape.They start by talking about AI and content, looking at the ways the technology can increase acceleration and efficiency, as well as the ease of adaptation to new audiences in tone, style, and language. Meghan remains positive about the benefits while warning listeners on the wrong way to use AI, and the dangers of relying too heavily on these...2023-08-0937 minGTM LiveRV 88 - LEAKED: Vault Event | Tracking Effectiveness of Every Pipeline Source & AI’s Impact on SEOChris Walker hosts weekly Private Coaching Events for Vault Subscribers, and this week he opened by covering a couple important and timely industry observations. First, he dives into a Split the Funnel epiphany he recently had that should help companies get a more holistic view of their entire business, not just how low intent and declared intent leads are performing. He suggests building out views of up to seven different sources, and running a split the funnel analysis on each pipeline source. Even if some programs don’t traditionally fall under the marketing umbrella, converging these processes cou...2023-08-0510 min
Revenue Today#109 - Meghan Keaney Anderson - Head of Marketing, Jasper - Leveraging AI in your GTMIn this episode of Revenue Today, host Jared Robin interviews Meghan Keaney Anderson, Head of Marketing at Jasper, one of the fastest-growing companies in AI. With her background as the VP of Marketing at HubSpot, Megan brings a wealth of experience and expertise to the table. She is known for her insights on revenue growth and customer expansion strategies.Meghan discusses the potential impact of AI on search engine results pages and the implications for organic search traffic as an acquisition channel. She advises go-to-market leaders to diversify their acquisition sources and be prepared for changes in...2023-07-0352 min
The CEO Teacher PodcastLet’s Plan Your Biggest Revenue Spike Ever for Back to School SeasonBack To School Marketing Promotions Don’t Have To Begin On A Particular Date With school start times varying throughout the US, sales can begin anywhere from mid- to late July. Continue through August, and end in mid-September. As we head even deeper into 2023, I want to remind you that consumers trust their friends and family. Just remember that word-of-mouth is even more effective than paid ads, and can result in up to 5X the sales. The reach and impact that you have by being inside someone's inbox, the voice they turn to through a podcast or as...2023-06-1419 min
Women in Product MarketingJasper VP of Marketing, Meghan Keaney Anderson on GenAIQuestions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?)5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?9:15 Is GenAI a huge product marketing fit already?13:01 How do you think GenAI will change what product marketing does?18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?21:32 How did you make the jump from Director of PMM to VP o...2023-05-0940 min
Allison Pickens' PodcastJasper's Journey: From First-Mover to Defensible Generative AI ProductThe application layer of generative AI has become very crowded. How can your startup stand out from the pack?Jasper is a generative AI company that has grown at an astounding pace. When I invested in the fall of 2021, CEO Dave Rogenmoser and his team of 9 people had grown the company from zero to $40M in ARR in 9 months.Although they had the advantage of being among the first to market, they’ve also deftly and steadily built walls around their business, as a flock of talented folks start new generative AI companies.I...2023-03-2823 min
The Content Cocktail HourFinding the Balance Between AI Generated Content and Content Marketing with Meghan Keaney Anderson of Jasper
Meghan Keaney Anderson is the Head of Marketing at Jasper (formerly HubSpot), your AI sidekick to help you create amazing content fast. Brett asks Meghan practical questions about finding the balance between AI generated content and content marketing. While AI is only getting better at writing, it’s still necessary to utilize an editor and rewrite with a personal touch. She also differentiates what Jasper offers compared to ChatGPT. Sign up for Modern Day Marketer (the newsletter)Follow Meghan:| LinkedIn | Jasper Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn
2023-03-1000 min
Marketing Against The GrainThe Future Of A.I. Marketing w/ Jasper’s VP Of MarketingCan AI figure out what your customers hate?Kipp is joined by Meghan Keaney Anderson (VP at Jasper AI) to dive into how YOU can be a pioneer in generative AI in 2023. Learn how generative AI can be a competitive advantage for early adopters, which AI is the most important for marketers, and what role generative AI will have in product marketing, content marketing, and demand gen.Connect with Meghan!Twitter https://twitter.com/meghkeaney LinkedIn https://www.linkedin.com/in/meghankeaney/ ...2023-02-1640 min
The Marketing Millennials139 - How to use AI as a Marketer, with Meghan Keaney AndersonHow should marketers use AI?Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.And thanks to our...2023-02-1625 min
AMP: The Amplified Marketing PodcastHow B2B Podcasts Grow Up: What’s in a Number? Debunking Podcast ROI“To measure listenership or not to measure listenership. That is the question.” — Shakespeare, probablyIs your show all about sales attribution? What about strengthening current customer relationships? Or do you want to reach new partners and in turn, a new audience?In the second episode of the How B2B Podcasts Grow Up series, Casted CEO Lindsay Tjepkema interviews Megan Collins, Tina Rozul and Heike Young and Sam Balter and Meghan Keaney Anderson to reveal the various ways in which the world’s most successful podcast companies measure ROI.2023-01-0310 minAMP: The Amplified Marketing PodcastHow B2B Podcasts Grow Up: 3 Lessons from Launching Hit Shows at Salesforce and HubSpotWhat makes a podcast good or bad? Why do some succeed where others fail?As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed.In the first episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema interviews podcast veterans and experts from Salesforce and HubSpot. They reveal the do’s and don’ts of Stage 1 of the Maturity Curve and how to be confident in your show’s positionin...2023-01-0316 minAMP: The Amplified Marketing PodcastHow B2B Podcasts Grow Up: From the BeginningWelcome to our new series, How B2B Podcasts grow up. Join host and CEO of Casted Lindsay Tjepkema as she finds out what makes a podcast good or bad—and, why do some succeed where others fail?As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed. Listen in as Lindsay dives deep with podcast experts from Salesforce and Hubspot share their expertise.Special shoutouts to Megan Collins, Tina Rozul, Conor Wiegmann and Heike Young, and Meghan...2023-01-0303 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops10X your product marketing career using AI with Meghan Keaney Anderson (Jasper, Hubspot)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Meghan Keaney Anderson of Jasper (formerly of HubSpot) about how AI is changing the way marketers work, some of the hesitation around AI, and why it’s important to balance conviction with customer research when launching new campaigns.
🔗 Links
Meghan on Twitter: https://twitter.com/meghkeaney
One of Meghan’s favorite tools, Canva: https://www.canva.com/
Meghan’s current company, Jasper: https://www.jasper.ai/
Meghan’s previous company, HubSpot: https://www.hubspot.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launch...2022-11-2540 min
I Am Not Alone with Jessica Kim & Steven LeeRedefining the Relationship Between Care & Work | Meghan Keaney AndersonWe’ve all read and heard about The Great Resignation, work-life balance, etc. But we need to dig deeper into WHY these are such important movements, and why they haven’t yet been solved. How can we create systemic change in the workplace that better supports women and care needs? Jessica & Meghan Keaney Anderson, CMO of The Wanderlust Group & former VP of Marketing at Hubspot, discuss how the culture of work needs to change to support every part of an employee.
Connect with us directly on social media @ianacare. We love hearing your stories, answering your ques...2021-11-1715 min
Protect the Hustle | A SaaS PodcastMeghan Keaney Anderson on creating valuable contentTopics discussed in this episode:
Creating Content with Desirable Value
Which Marketing Metrics Make the Most Sense
Surviving the No-Exit Situation
Finding Comfort in Uncertainty
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 2021-06-2223 min
This Empty Nest Life17. Getting Comfortable with Uncomfortable ThingsSend Jay comments via textHow many uncomfortable things in your life are holding you back from being successful? 1, 5, 10, more? The most successful people focus on doing uncomfortable things, not because it gives them pleasure, but because they understand that getting comfortable with hard things and doing them well is the path to success.In today’s episode, host Jason Ramsden shared his take on 15 uncomfortable things that can help you be more successful and talks about his own struggles with many of them as well. We’re all on a journey to b...2021-04-1723 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] Nail Your Product Launch in 3 StepsI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the w...2021-03-091h 00
The Product Marketing ExpertsThe Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust GroupConnect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/Questions we cover in this episode:So, we of course worked together for a while at HubSpot! And now we’re both onto new things. Tell us about what you’re working on now. One thing I think everyone who has worked with you would say about you, is that you’re a great writer. Is that something you were born with, or how did that happen?When did you decide that you wanted to make that such a strength? What do you think makes so...2021-01-2040 min
touch point podcastThe TPS5 - Week of Dec 4, 2020Welcome to the TPS5 for the week of Dec 4. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news, as curated by the expert hosts of the Touch Point Media Network. To learn more about Touch Point Media, visit us online at http://touchpoint.health.This week: putting doctors at the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.The week’s TPS5:
Put Doctors at the Center of He...2020-12-0408 min
Healthcare Insight for MarketersGuiding Marketers toward Growth: How Meghan Keaney Anderson Helps Hubspot Win Hearts and MindsAs VP at Hubspot and one of the most brilliant marketing minds on the planet, Meghan Keaney Anderson is building a worldwide community while driving revenue for the company's all-in-one growth platform. Her expert perspective on making paid ads more effective, writing for search and why content quality beats quantity (among other topics) is guaranteed to raise your marketing game.Show mentions:Hubspot AcademyThe Growth Show Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices2020-11-2745 min
Social PR Secrets by Lisa BuyerHubSpot’s Meghan Keaney Anderson - Future Trends in Digital MarketingWhat’s the secret to HubSpot’s success? According to HubSpot’s VP of Marketing Meghan Keaney Anderson, it’s putting clients at forefront of your business! At the end of the day, clients and customers should always come first. HubSpot’s overarching mission is to empower customers and provide educational tools that drive long-term success.
In this forward-thinking episode of Social PR Secrets, Lisa Buyer explores upcoming digital marketing trends and more with Meghan Keaney Anderson, Vice President of Marketing at HubSpot. Meghan shares her insights and understandings of the PR industry and discusses how to provide va...2020-09-2931 min
Lights, Camera, GrowROI is Overrated (With the VP of Marketing at HubSpot, Meghan Keaney Anderson)Should you start a marketing campaign when ROI can be hard to measure? How do you convince your boss (and yourself) that it’d be worth it? In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a step back from the question of ROI, and asking the most important question in marketing: “What is the goal of this content?”Meghan pulls from her 10+ years of marketing experience to talk about the benefits of creating video and podcasts f...2020-09-2400 min
The Casted PodcastWhat Happened When HubSpot Hit Record with Lindsay Tjepkema at INBOUNDWe’re all fans of HubSpot here at INBOUND, but you’ve never heard the origin story of some of the brand’s most important content: its network of podcasts and videos. This story starts more than a decade ago and includes characters who went on to become big marketing names you follow today, like Dave Gerhardt, Mike Volpe, Jeanne Hopkins, Ellie Mirman, and Meghan Keaney Anderson. Listen in to this special episode of the Casted Podcast to hear about their common thread - the throughline that differentiated HubSpot, these marketing leaders, and the brands they went on to build.
Key Ta...2020-09-2242 min
The Casted PodcastEstablishing the Audience and Goals for Your Podcast with HubSpot's Meghan Keaney AndersonToday’s conversation is with Meghan Keaney Anderson, Vice President of Marketing at HubSpot, and host of The Growth Show podcast. Meghan’s journey with podcasting started with The Growth Show five years ago. At the time, HubSpot had popular blogs that attracted mid-level marketers. However, her team needed a vehicle to reach people later in their careers — in decision-making roles — that didn’t have time to read blogs. They believed a podcast could capture the attention of those executives during their own little windows of time, and they were right. For Meghan, each podcast has a distinct problem it is trying...2020-09-0925 min
Avidly UK&CA Marketing PodcastLOVE INBOUND 2020: Meghan Keaney Anderson - Evolving your content strategy.“Breakthroughs only happen when you are completely and utterly blocked.”
This was the beginning of Meghan Keaney Anderson’s talk at LOVE INBOUND 2020. Anderson is the VP of Marketing at HubSpot, so as you can imagine, she knows her stuff.
During her first five years at HubSpot, Keaney enjoyed an ever-increasing amount of views on their content. But then, in 2011 - disaster. Those views started plateauing, in what Keaney calls “The Great Flattening.” Her talk at LOVE INBOUND covers how the HubSpot team evolved their content strategy to get over this lull.2020-04-0333 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastNail Your Product Launch in 3 Steps (No Matter How Small Your Business)I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Are you on the verge of launching your product but unsure about your go-to-market strategy?After 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.It was well worth the w...2020-03-171h 00
Metrics & Chill - Predictable Growth for B2B68: Meghan Keaney Anderson / A Decade(ish) of Marketing at HubSpotMeghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth.
In this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including:
- how the team is structured
- how their planning process works
- how they set goals and cascade them down to the individual contributor
- how they stay flexible to make adjustments...2020-02-1845 min
The SaaS Revolution ShowHow to build company culture right with Diane Adams, SprinklrOn this week’s episode of the SaaS Revolution Show we speak with Diane Adams, Chief Culture and Talent Officer at Sprinklr and author of the book It Takes More than Casual Fridays and Free Coffee.
Diane has devoted her career to building and studying the role of culture in a company’s success. As the Chief Culture and Talent Officer at Sprinklr, Diane and her team are charting the course for building a high-performing and inclusive culture. No wonder then that the word her colleagues would use to describe her is obsessive in relation to figuring the...2019-05-2338 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomScale #9 - The future of customer acquisition with HubSpot’s Meghan Keaney AndersonThe rise of the Big 3 - Amazon, Google and Facebook - means that the way we find and consume information is ever-changing. This has deep impact on the way people discover and make purchase decisions. For our final episode of Scale, we talk with HubSpot's VP of Marketing Meghan Keaney Anderson on how marketers should adapt their customer acquisition strategies in the age of the internet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2019-05-0930 min
The SaaS Revolution ShowHow HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial StrategyOn this bonus episode of the show, we bring you the keynote that Meghan Keaney Anderson, VP Marketing at HubSpot, gave at last year’s SaaStock on Tour in New York. Meghan goes in great detail on the year-long traffic plateau HubSpot’s blog went through in 2017 and how after the initial heart palpitations, the team upended the editorial strategy and are stronger than ever today.
A creative writing major, Meghan joined HubSpot in 2011 when the growth graph of the blog looked like any content marketers dream - a hockey stick. That lasted for a few years unti...2019-01-2933 min
Content LabThe Internet Has Changed, Meghan Keaney Anderson of HubSpotAccording to Meghan Keaney Anderson, VP of Marketing for HubSpot, the internet has changed -- but what does that mean for those of us who care about content? Are our jobs in jeopardy? Does the quality of our content even matter anymore? How will Facebook, Google, and Amazon shape our strategies?2018-09-2641 min
Content LabThe Internet Has Changed, Meghan Keaney Anderson of HubSpotBack in July, HubSpot’s VP of Marketing Meghan Keaney Anderson wrote an article for HubSpot’s thinkgrowth publication called, “What Happened to the Internet?” In it, Meghan discusses how we’ve moved from an internet where content won out based on merit to one where giants like Amazon, Facebook, and Google have control over who wins and loses in the world of content. On the one hand, I found her well-researched think piece absolutely fascinating, because the implications for marketing and society are significant. (And that's putting it lightly.) On the other hand, if I'm bein...2018-09-2600 min
The Ticket: Discover the Future of Customer Service, Support, and Experience, with IntercomBoston Startup Panel, Inside Intercom World TourAt the Boston stop of the Inside Intercom World Tour, managing editor John Collins hosts a panel of leaders from local startups. It's all about how to start and scale a successful product. Panelists include Eli Rosen, VP of Customers Success at Dispatch; Meghan Keaney Anderson, VP of Marketing at HubSpot; and Nikos Moraitakis, Founder and CEO at Workable.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2016-06-2325 min
Louder Than Words | Creative Talks with John BoniniMeghan Keaney Anderson: HubSpot's VP of Marketing On Why Content is Moving Away from the WebsiteMeghan Keaney Anderson, HubSpot's VP of Marketing, has been with the company for five years. Here she talks about the levers that have inspired growth and why content and SEO will be radically different over the next five years.2016-04-1056 min
Louder Than Words with John BoniniMeghan Keaney Anderson: HubSpot's VP of Marketing On Why Content is Moving Away from the WebsiteMeghan Keaney Anderson, HubSpot's VP of Marketing, has been with the company for five years. Here she talks about the levers that have inspired growth and why content and SEO will be radically different over the next five years.2016-04-1056 min
The Growth ShowProduct Strategy with Intercom Co-Founder Des TraynorDes Traynor is one of the best in the business when it comes to product strategy and managing growth. He joins HubSpot’s Meghan Keaney Anderson on this bonus episode of The Growth Show to talk about why product strategy means saying no, the best ways to get customer feedback, and why you should think about a cupcake instead of baking a wedding cake.2015-05-0720 min
The Growth ShowHow Shopify Grew 10X in 3 YearsOn this episode of The Growth Show, HubSpot’s Mike Volpe and Meghan Keaney-Anderson sit down with Craig Miller, Chief Marketing Officer at Shopify, to talk about the techniques that his team has used to help fuel Shopify's 10x growth since joining the company just three years ago. Miller also talks about why he thinks engineers make great marketers, his decision to re-brand the marketing team to the growth team, and why there are huge opportunities in things that are often boring like your Terms of Servic2015-01-2900 min