Mekanism And Jason Harris - Podcast Details

Shows

Soul & Science: Fast Forward Your Marketing Mind#90: What Marketers Can Learn from StockX (and Its Sneakerhead Hype Machine) | StockX CMO Nicholas KarratNot every brand explodes. Some rise slowly, and win big.In this episode, Jason talks with Nicholas Karrat, CMO of StockX, about the Soul & Science of marketplace models—and what it takes to build brand trust, cultural relevance, and business performance at the same time. A veteran marketer with experience across Fortune 100 companies and DTC startups, Nick has held leadership roles at AT&T, Citibank, Plated, Boll & Branch, and Tommy John. Now at the helm of marketing for StockX, he’s focused on staying true to the brand’s core while expanding its reach.2025-06-2336 min

Soul & Science: Fast Forward Your Marketing MindMini: What the Adidas Pet Collection Gets Right (and What It Misses)🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute.In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.For marketers, this launch raises big questions:🧠 Is this a clever test-market move or a missed brand moment?📍 Why China first—and why not global?📱 How could influencer strategy have amplified the rollout?Whether you're building brand love or exploring new categories, there's a lot to learn from...2025-06-1602 min

Soul & Science: Fast Forward Your Marketing Mind#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at FiCreative teams have the most impact when they’re trusted stewards of the brand—not just executors.In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align teams, collaborate with agencies, and use design to drive results. He also shares how Fi brings those lessons to pet tech—blending emotion, data, and surprising uses of AI.2025-06-0938 min

Soul & Science: Fast Forward Your Marketing MindMini: The Return of HBO MaxWhat do you call a streaming service that can’t sit still? Apparently, HBO Max… again.In this Soul & Science mini-episode, Jason unpacks why the HBO brand is once again reclaiming its name, and what this says about brand equity, consumer sentiment, and the fine art of knowing when to walk it back. From Gap to Tropicana to the Twitter-that-shall-not-be-named, some branding detours are better left reversed.Key Takeaways:✅ Don’t mess with strong brand equity—especially when it’s called “HBO.”✅ A reversal doesn’t have to be a failure if you own it...2025-06-0203 min

Soul & Science: Fast Forward Your Marketing Mind#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLANDWhy does doing good still feel risky in the boardroom even when it’s good for business?In this episode, OBERLAND Founder & Creative Chairman Bill Oberlander joins Jason Harris to explore the Soul & Science of purpose-driven marketing and talk about why creativity, commerce, and consciousness can (and should) coexist.Bill shares his journey from Madison Avenue to launching a values-first agency that's now AdAge’s Purpose-Led Agency of the Year. He opens up about building OBERLAND from scratch, pitching campaigns like ELF’s So Many Dicks, and why he believes hustle, resilience, and un...2025-05-2833 min

Soul & Science: Fast Forward Your Marketing Mind#87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNowJust because it’s B2B doesn’t mean it has to be boring.This week on Soul & Science, Jason sits down with Jim Lesser, Chief Brand Officer at ServiceNow, the enterprise platform helping organizations simplify workflows and put AI to work across their business.Before stepping into the world of B2B tech, Jim led award-winning campaigns as CEO and Executive Creative Director at BBDO San Francisco, including the well-known "Imagine the Possibilities" campaign for Barbie. He shares how creative thinking, operational reinvention, and a people-first approach have shaped his leadership path.2025-05-1237 min

Soul & Science: Fast Forward Your Marketing MindMini: Why Do Influencers Start Beverage Brands?From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle.In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hydration = $$$.Key Takeaways:✅ Beverages are easy to produce and offer premium profit margins.✅ Built-in audiences become built-in distribution channels.✅ Drinks match the lifestyle-driven narratives influencers are already selling.Forget merch drops. The new influencer flex? Something you can sip...2025-05-0503 min

Soul & Science: Fast Forward Your Marketing MindMini: Leadership in Times of UncertaintyIn a world that feels more chaotic by the day, leading with clarity has never been harder — or more important.In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselves—and their organizations—when everything else is shifting.Key Takeaways:✅ Ask the big questions: What do you value, where do you stand, and how can you move ahead?✅ Focus on fundamentals: core purpose, collaboration, and resilience.✅ Lead with stability and hope, even w...2025-04-2104 min

Soul & Science: Fast Forward Your Marketing Mind#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of SupersideWhy are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results?In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.Fredrik shares how Superside is reshaping the creative industry, using AI to optimize workflows, scale production, and help brands break through the noise. He reveals the surpri...2025-03-1731 min

Soul & Science: Fast Forward Your Marketing Mind#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2)How do you go from leading an agency to coaching the next generation of leaders?In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach—talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional back to transformational.Rob breaks down where and how his GROW coaching framework works best, why deep listening is a leadership superpower, and how simply showing up—whether for a client, a team, or yourself—can make...2025-03-0322 min

Soul & Science: Fast Forward Your Marketing Mind#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1)How do you turn creative vision into leadership success—and inspire a team to grow through disruption?This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day. Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “Clarify, Simplify, Unify, Amplify,” Rob revitalized TBWA\Chiat\Day New York and led iconic brands like Nissan, Visa, and McDonald's to global success.Rob shares how his bias towards action and deep listening skills shaped his leadership style, a...2025-02-2421 min

Soul & Science: Fast Forward Your Marketing Mind#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPopThis week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved over a decade, how they turned personal challenges into groundbreaking products, and why community is at the heart of their mission to deliver happiness and wellness to all.What’s Inside:How Dustin and Maya’s entrepreneurial chemistry fuels their success.Lessons from launching Koia, a plan...2025-01-0637 min

Soul & Science: Fast Forward Your Marketing Mind#81: Disrupt and Scale | Erika Badan, CEO at Food52Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry.Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for reimagining Food52’s role in the market, and the importance of building brands that connect authentically with their communities. From navigating investor relationships to cultivating a team capable of disruption, Erika’s insights offer a fresh pers...2024-12-0937 min

Soul & Science: Fast Forward Your Marketing MindMini: What happened? From Brat Summer to Fascist FallThere’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not have been the best move. Brought to you by Mekanism.2024-11-0404 min

Soul & Science: Fast Forward Your Marketing MindMini: The Future of Influencer MarketingHow is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content gaps, and optimize strategies for lasting brand success.Brought to you by Mekanism. 2024-10-2803 min

Soul & Science: Fast Forward Your Marketing Mind#80: Walmart US SVP and CMO William White | The Soul & Science of Retail MarketingBuilding a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail. In today’s episode, you’ll learn: How to balance long-term brand strategy with t...2024-10-2136 min

Soul & Science: Fast Forward Your Marketing MindMini: Mekanism’s New ValuesIs it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future.Brought to you by Mekanism. 2024-09-1604 min

Soul & Science: Fast Forward Your Marketing MindNew Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand TransformationHave you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for exa...2024-08-0530 min

Soul & Science: Fast Forward Your Marketing Mind#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie HutchisonIn this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome.Carrie started her career in sustainability and marketing with National Geographic as their Director of Corporate Communications and has worked with universities such as Georgetown. Now, she campaigns for sustainability in brands and the planet around the world. In today’s episo...2024-06-0341 min

Soul & Science: Fast Forward Your Marketing Mind#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and AuthorIt’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? The constant critic. The complainer. It really doesn't serve us. But the simple practice of mindfulness might offer a solution. And our guest this week believes that everyone can be at least 10% happier if they work mind...2024-04-2246 min

Soul & Science: Fast Forward Your Marketing Mind#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus CollinsThis week on the Soul & Science podcast, we take a look at the power of culture and consumption. Take the rise of social media marketing as an example of consumption as culture. Companies have piggybacked on viral sounds, trends, and cultural moments from TikTok and Instagram as a way to promote their products. On the flip side, a seemingly clever campaign can flop if it jumps on a trend too late or misses the point entirely. So, if culture ultimately drives everything that people do, how do brands keep pace? Today, we’re talking with Dr. Marcus Col...2024-04-1547 min

Soul & Science: Fast Forward Your Marketing MindMini: Why Unexpected Ideas WinWhat’s the true value of breaking free from conventional marketing mediums? In this week’s mini episode, we delve into some unconventional branding strategies that made impactful results. Oatly's 'Oatmilkers' initiative in Minor League Baseball, Stoked Dispensary's clever ads in neighboring stores, and Adidas' liquid billboard in Dubai showcase innovative approaches to circumvent restrictions and leave a lasting impression. Join us as we explore thinking outside the box in branding and advertising.Brought to you by Mekanism. 2024-04-1104 min

Soul & Science: Fast Forward Your Marketing Mind#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel GroupAt some point in their career, everyone has had to answer the dreaded interview question: “Where do you see yourself in the next five years?” You might have a well-scripted answer, but do you really know? This week on the Soul & Science podcast, we sit down with the founder and CEO of the Handel Life Coaching Group, Lauren Zander, to explore how we can rebrand the mind, body, and soul. In today’s episode, you’ll learn: The true power of auditing your life in an honest wayHow our minds, bodies, and souls are far more interc...2024-04-0849 min

Soul & Science: Fast Forward Your Marketing MindMini: Rules for a RebrandEver wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transformation to 'X'. Brought to you by Mekanism. 2024-03-2806 min

Soul & Science: Fast Forward Your Marketing Mind#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric EdgeModern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. So how can an airline fly themselves back to customers' good graces? This week, we aim to answer that question with Eric Edge, Managing Director of Advertising and Marketing at Alaska Airlines. In today’s episode, you’ll learn: 2024-03-2541 min

Soul & Science: Fast Forward Your Marketing MindMini: Winning PR StrategiesHow crucial to your brand’s success is PR really? Today, we’re talking about the four main reasons you need to invest in your PR strategy. Amplified media coverage for faster brand recognition, improved website traffic and SEO, strategic crisis management, and solidified thought leadership; these aspects are vital for enhancing your brand’s visibility, credibility, and resilience. Brought to you by Mekanism. 2024-03-2104 min

Soul & Science: Fast Forward Your Marketing Mind#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFsWhat’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. He provides oversight and mentorship for all aspects of content on GIPHY, including partner content acquisition strategy, original content creation, search and trending algorithm refinement, and moderation guideline creation and enforcement. In today’s episode, you’ll learn: Creativity and authenticity are at the core of Giphy's approach to curating engaging content and fostering...2024-03-1844 min

Soul & Science: Fast Forward Your Marketing MindMini: Navigating AIWe all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by assisting in content creation, copywriting, and generating images and videos for marketing materials. Tune in for a concise breakdown of AI's applications in advertising agencies.Brought to you by Mekanism. 2024-03-1405 min

Soul & Science: Fast Forward Your Marketing Mind#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream RecoveryRise and grind or work yourself into the ground? In the past few years, a sole focus on constant productivity and hustle has spread throughout the world of marketing and business, and frankly, it’s burning people out. This culture of overworking is forcing some people to live on autopilot and burn out. Let’s be honest for a moment: Nothing good is ever created after 10 cups of coffee and only 3 hours of sleep. Today, I’m sitting down with the founder of Dream Recovery, Todd Anderson, to reshape the stigma around rest and recovery. Before startin...2024-03-1150 min

Soul & Science: Fast Forward Your Marketing MindMini: Three Laws to Live ByWhen you’re presented with a problem, how do you go about solving it? This week, we introduce three powerful laws that can transform the way you tackle challenges in life.Kidland's Law: If you can write the problem down clearly, then the matter is half solved.Gilbert's Law: The biggest problem with a job is that no one tells you what to do.Falkland's Law: If you don't have to make a decision, don't make a decision.These three laws offer invaluable insights into problem-solving and decision-making. Apply them in your daily life to overcome challenges with cl...2024-03-0704 min

Soul & Science: Fast Forward Your Marketing MindGirl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023)This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Jocelyn is a brilliant marketer and a champion for the future females of the world.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.In this epis...2024-03-0429 min

Soul & Science: Fast Forward Your Marketing MindMini: What makes a brand partnership work?What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected yet trendsetting Balenciaga and Crocs duo, this episode explores the strategic brilliance and potential pitfalls of brand alliances. Brought to you by Mekanism. 2024-02-2906 min

Soul & Science: Fast Forward Your Marketing Mind#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus CompanyThe marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change.Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism. Before Brett Marchand was heading one of the world's largest media and marketing firms, Brett was a marketing native. He championed campaigns at P...2024-02-2644 min

Soul & Science: Fast Forward Your Marketing MindMini: How important is company culture?Is company culture the secret sauce that sets thriving businesses apart? From the inception of Mekanism, culture has been paramount, shaping behaviors and interactions within and beyond the office walls. Explore the significance of values, from entrepreneurial spirit to collaborative mindset, driving success and innovation. Discover the pivotal role of leadership in upholding and evolving cultural norms, alongside the necessity of periodic value reassessment. Brought to you by Mekanism. 2024-02-1607 min

Soul & Science: Fast Forward Your Marketing Mind#62: Simplifying the Wellness Sector | Ned Co-founder Adriaan ZimmermanWhen it comes to marketing wellness products, a lot of brands make a lot of big claims. But how do consumers figure out who to trust and what’s best for them? Today’s episode is all about demystifying the world of wellness marketing with the co-founder of Ned, a wellness brand that offers simple and effective natural remedies.Adriaan Zimmerman, who co-founded Ned in 2018, is an entrepreneur and brand-builder. Prior to co-founding Ned, he was a founding partner of BroBible.com, a popular men’s lifestyle and entertainment brand that grew to over 15 millio...2024-02-1245 min

Soul & Science: Fast Forward Your Marketing MindMini: When is a Super Bowl Ad Worth It?Ever wondered if a $7M Super Bowl spot is worth the investment? Join me on a special mini-episode of the Soul & Science Podcast as I delve into the power of these ads. From celebrity cameos to humorous storytelling, discover why brands invest millions for just a few seconds of airtime. Plus, get a sneak peek into this year's trends and predictions for the big game. Let's dive in! Brought to you by Mekanism. 2024-02-0807 min

Soul & Science: Fast Forward Your Marketing Mind#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at TombrasAll companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.Before Tombras, Lindsay wa...2024-02-0530 min

Soul & Science: Fast Forward Your Marketing Mind#60: David Yurman CMO Carolyn Dawkins | The Value of Story in LuxuryWhen it comes to marketing a luxury brand, the brand is queen and storytelling is king. This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google. In today’s episode you’ll learn: Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxuryAgility becomes a superpower during high-growth periodsHow curiosity helps keep...2023-12-1829 min

Soul & Science: Fast Forward Your Marketing Mind#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel ProgramThis week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation. Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.Today’s conversation is not a history lesson on the Israeli-Palestinian conflict. Instead, here’s what you’ll learn in today’s episode: How black and white thinking has...2023-12-1129 min

Soul & Science: Fast Forward Your Marketing Mind#58: From CMO to Chief Soul Officer | Shelley Paxton, Author of Soulbbatical & Former CMO at Harley DavidsonAuthenticity can drastically transform your life. But what if it means stepping away from what you thought was your dream job? Shelley Paxton is a thought leader, speaker, and author of the bestselling book Soulbattical. Formerly the CMO at Harley-Davidson, Shelley took a courageous leap to redefine success on her own terms, and has since emerged as a sought-after expert in culture transformation and personal development.On today’s episode you’ll learn: How to live authentically and allow it to be a catalyst for both personal and professional tran...2023-11-2729 min

Soul & Science: Fast Forward Your Marketing Mind#57: How Inclusivity Drives Growth | David Dancer, Founder of D2 Marketing StrategiesA few years ago, the Mekanism team worked with David Dancer and the brilliant Spike Jonze to help Medmen create the first ever cannabis commercial. Today on the show, I’m speaking with David, who is the Founder of D2 Marketing Strategies, and also an accomplished CEO and six-time CMO.Since coming out in his first job, David has been committed to the fight for LGBTQ+ workplace equality. And he recently started a new bi-weekly podcast called Clout for Good, that showcases prominent LGBTQ+ identified executives who are out in the workplace.2023-11-1329 min

Soul & Science: Fast Forward Your Marketing Mind#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore)A few weeks ago the Soul & Science podcast won three Signal Awards. And two of those awards were for this episode featuring Andy Pearson, the VP of Creative at the water brand Liquid Death that we first aired last year. Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood an...2023-11-0629 min

Soul & Science: Fast Forward Your Marketing Mind#56: WHOOP SVP of Marketing John Sullivan | Building a Durable BrandToday, I’m speaking with John Sullivan. He’s the Senior Vice President of Marketing at WHOOP, which is a wearable fitness tracker with a devoted fan base and an impressive list of celebrity ambassadors. John is a proponent of brand durability and he has helped re-center WHOOP from a niche software utilized by sports organizations like the New York Yankees to a wildly popular personal performance coach that you wear on your wrist. He joined me LIVE at Advertising Week New York to talk about how to build a durable brand and today, we’r...2023-10-3029 min

Soul & Science: Fast Forward Your Marketing Mind#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business IdeaToday on the show, I’m speaking with Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills.As his title suggests, Doug is a disruptive marketer and brand growth champion with over 22 years of experience. In his role at General Mills, he’s worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.On today’s episode you’ll learn: How a company that’s not only a household name, but 167 years old – can still di...2023-10-2329 min

Soul & Science: Fast Forward Your Marketing Mind#54: Fighting Cancer Literally and Figuratively | Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for HopeToday on the show, I’m talking with Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope.In 2009, Andrew and Julie participated in the New York City Golden Gloves. They decided that competing against the city’s best boxers wasn’t enough, and decided to raise money for cancer research. This planted the seeds for Haymakers for Hope. Today, their non-profit gives everyday people the once-in-a-lifetime opportunity to compete in their first sanctioned boxing event. The experience is impactful, challenging, and life-changing, and the march towards a cure will continue long after the last match...2023-10-1630 min

Soul & Science: Fast Forward Your Marketing Mind#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right ReasonsToday on the show, I’m talking with Heidi Andersen, Chief Revenue and Marketing Officer at Nextdoor. Heidi is a corporate athlete with two decades of Business Leadership. She is Nextdoor’s CMO and CRO, where she oversees the global revenue team, revenue streams, and marketing. On today’s episode you’ll learn: Service is a powerful business styleDo the right things for the right reasonsObserve and then solveBrought to you by Mekanism. 2023-10-0929 min

Soul & Science: Fast Forward Your Marketing Mind#52: Harmless Harvest CEO Ben Mand | Marketing for ImpactToday on the show, I’m talking with Ben Mand. He’s the CEO of Harmless Harvest, a pioneer in U.S. refrigerated premium coconut water and plant-based dairy products. And if you’ve had Harmless Harvest’s coconut water, you know it’s the best. Since joining the company as CEO in 2018, Ben has expanded the brand beyond coconut water, more than doubled its business, and radically streamlined its supply chain. In today’s episode, you’ll learn: How Ben uses solution-based thinking to help his team run efficientlyHow to build up a bra...2023-10-0228 min

Soul & Science: Fast Forward Your Marketing Mind#51: Beia Beauty Founder and CEO Brittany Lo | Magnetic AuthenticityToday on the show, I’m talking with Brittany Lo, Founder and CEO of Beia Beauty, a premium skincare brand that brings skincare and sexual wellness together in a new and luxurious way. Before founding Beia, Brittany’s NYC-based bridal beauty experience was featured in People Magazine, The New York Times, The Knot, BRIDES and more. In today’s episode, you’ll learn: There’s a huge value in surrounding yourself with a great support team of like minded individuals.Living authentically draws more of the people and opportunities that align with your values and...2023-09-1829 min

Soul & Science: Fast Forward Your Marketing Mind#50: BBC Correspondent Katty Kay | Rethinking PowerThis week, for our 50th episode, we’re doing something a little different. We're joined by the US Special Correspondent for BBC Studios Katty Kay to discuss power and the joy and fulfillment we can all find when we make an impact. Katty is an award-winning journalist and the co-author of several New York Times bestselling books including The Confidence Code, and most recently, The Power Code. In today’s episode, you’ll learn: Women’s instincts have a special kind of power. Katty argues that women's inherent qualitie...2023-09-1129 min

Soul & Science: Fast Forward Your Marketing Mind#49: Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, ReturnThis week, I’m joined by Jocelyn Johnson. She’s a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-centric marketing strategies helped grow revenue from $50 million to $20 billion.In this episode, you’ll learn:The importance of being able to make a quick decision when needed, coupled with an ability to pivot just as quicklyThe powerful filter that values provide to an organization when it com...2023-07-3128 min

Soul & Science: Fast Forward Your Marketing Mind#48: Disruptive Innovation | Dan Josebachvili, CEO and Founder of SilvertreeCreating a tech device specifically designed for older adults might seem like a tough sell. But having the right approach and a great spokesperson makes all the difference. This week, I’m speaking with Dan Josebachvili. He’s the Founder and CEO of Silvertree, which makes a safety wearable for older adults. Dan was part of the founding team at Urban Escapes, an adventure-travel company which was eventually acquired by LivingSocial. After that, he spent a few years developing strategic partnerships for ad-tech giant, Epsilon, got a graduate degree, and worked with ZX Ventures, the...2023-07-2428 min

Soul & Science: Fast Forward Your Marketing Mind#47: Oishii VP of Brand Marketing Lesia Dallimore | Power in PartnershipsIf you live on the East Coast, you may have seen Oishii strawberries for sale at Whole Foods or a smaller specialty food retailer. If not, you’ve definitely seen them online. We did a taste test in the Mekanism office and they were amazing. Today, I’m speaking with Lesia Dallimore, the VP of Brand Marketing at Oishii. A passionate storyteller with a diverse background and extensive expertise in the field of marketing luxury goods, including lululemon, Lunya, and Erewhon. What is it that makes Oishii strawberries so special and how do you comm...2023-07-1729 min

Soul & Science: Fast Forward Your Marketing Mind#46: Finding Your Voice ft. The Parr Method Founder Wendy ParrHave you ever wondered how Grammy-winning singers get so good at what they do? Most of them have a great teacher helping them along the way. Today I’m speaking with Wendy Parr, acclaimed holistic artist coach and founder of The Parr Method. Wendy has spent more than 20 years helping artists develop their authentic voice with Grammy and Academy Award Winning results. In this episode you’ll learn: The importance of stepping outside your disciplineWhether data should be a main influence in your creative processSome methods Wendy uses to help artists discover and cult...2023-07-1029 min

Soul & Science: Fast Forward Your Marketing Mind#45: It Gets Better Director of Communications & Public Relations Ross von Metzke | Impact and AuthenticityThis week, we’re talking with Ross von Metzke, Director of Communications & Public Relations at It Gets Better. It all started more than a decade ago in 2010, when more than 70,000 people took to social media to share their stories and provide hope and encouragement to young LGBTQ+ people.Today, It Gets Better is a non-profit that reaches millions of young people all over the world through inspiring media programming, educational resources, and more. Ross is a communications and PR specialist with over 12 years experience working in the non-profit and multimedia space. He co...2023-06-2629 min

Soul & Science: Fast Forward Your Marketing Mind#44: Peace Out Skincare Co-founder Junior Pence and SVP of Global Marketing Amanda Knappman | Be an Ally 365 Days a YearYou’ve probably seen Peace Out Skincare at Sephora, it’s hard to miss. And their most well-known product is their pimple patches. Today, I’m talking with Co-founder and CMO Junior Pence and Senior Vice President of Global Marketing Amanda Knapmann about the founding of the brand and their commitment to supporting the LGBTQ+ community. Over the past 20 years, Junior has worked for or with inspiring companies and people across the fashion, eyewear, entertainment and music space. Amanda has a passion for puzzles and people, and has worked with brands...2023-06-2039 min

Soul & Science: Fast Forward Your Marketing Mind#43: OkCupid Director of Brand Marketing & Communications Michael Kaye | Reaching the LGBTQ+ CommunityIn celebration of Pride month, we’re taking some time to focus on brands that both address and uplift the LGBTQ+ community. Maybe the most inclusive dating app out there is OkCupid. Michael Kaye is the Director of Brand Marketing & Communications at OkCupid and now Archer, which you’ll learn about today, both under the Match Group umbrella. Michael leads communications, influencer marketing and social media. And since being there, he has secured more press for the brand than any other year since it launched in 2004, and got OkCupid data mentioned in a White House press briefing. 2023-06-1229 min

Soul & Science: Fast Forward Your Marketing Mind#42: The Knot CMO Jenny Lewis | Engage the CustomerJenny Lewis is the Chief Marketing Officer and President at The Knot Worldwide, where she leads all Marketing, Insights, and Editorial initiatives for the company and its 19 global brands across 16 Countries. With expertise in scaling two-sided marketplaces and growing and advancing the visibility and impact of well-known brands, Jenny was the Head of US and Canada Marketing for Uber and UberEats prior to joining The Knot Worldwide. As one of Uber’s earliest marketing hires, she helped transform the start-up into an iconic household name, and was the driving force behind a number of product and br...2023-06-0529 min

Soul & Science: Fast Forward Your Marketing Mind#41: Mekanism Social Strategy Director Jeff MacDonald | AI Works for UsJeff MacDonald is the Social Strategy Director here at Mekanism. A born teacher, we’ve been learning from him ever since he joined the Mekanism team in 2015 as our first Experience Designer. Jeff has been named one of the 15 advertising executives leading the charge into generative AI by Business Insider and he’s our in-house AI guru. He currently works alongside strategists and creatives to bring as many innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q-tips, and Lenovo. Jeff uses creative prototyping and social listening to i...2023-05-2241 min

Soul & Science: Fast Forward Your Marketing Mind#40: OWYN CMO Julia Perez | Be In Love With Your IndustryJulia Perez, CMO at OWYN, is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in th...2023-05-1529 min

Soul & Science: Fast Forward Your Marketing Mind#39: Shaping Freedom Founder and CEO Lisane Basquiat | Balance Is KeyLisane Basquiat is an entrepreneur and growth champion in addition to being the older sister of artist Jean Michel Basquiat. After a successful corporate career in staffing and operations at financial institutions like American Express and Prudential, she decided to pivot her experience into helping shape individuals’ personal growth. She’s now the Founder and CEO of Shaping Freedom, a personal growth company that trains individuals to strengthen and amplify their personal power through internal congruence. With her family, she recently developed the King Pleasure exhibit, a retrospective on her brother’s art, which...2023-05-0830 min

Soul & Science: Fast Forward Your Marketing Mind#38: Uber VP of Marketing David Mogensen | Soul Informed by ScienceDavid Mogensen, VP of Marketing at Uber, oversees a global team of marketers responsible for building the Uber and Uber Eats brands across more than 70 countries. Before Uber, David held leadership positions at Google, YouTube, and BMW, giving him extraordinary insight into marketing, brand positioning, and advertising, which he shared with us. In this episode you’ll learn: In marketing, good communication is key. And internal communication is at least as important as external communication. Know the user, know the magic, and connect the two. It’s a Google mantra, but it w...2023-05-0129 min

Soul & Science: Fast Forward Your Marketing Mind#37: Sam’s Club CMMO Ciara Anfield | Have the AudacityCiara Anfield’s Harvard MBA education led her into marketing roles at big companies like JP Morgan Chase and Johnson & Johnson. Now in her 15th year at Sam’s Club, Ciara serves as the Chief Member and Marketing Officer for Sam’s Club where she oversees a broad portfolio of responsibilities that collectively make up Sam’s Club’s end-to-end member strategy. In this episode you’ll learn: It may sound simple, but by putting the customer first, you can accelerate every other part of your business. Connect in new and interesting...2023-04-2428 min

Soul & Science: Fast Forward Your Marketing Mind#36: Rhone CEO & Co-Founder Nate Checketts | Forever ForwardNate Checketts is the Co-Founder & CEO of Rhone, a premium men's performance lifestyle company founded in 2014, and the entrepreneurial spirit has been with him since childhood. Before the age of 30, Nate had founded four companies, including one of the first iPhone apps Mangia, whose patents were later acquired by the San Francisco 49ers. Nate’s interests have always been broad and ambitious, and over the years he’s learned that there’s more than one way to be an entrepreneur. But when sales and marketing attribution gets tough to decipher, he reminds his team that it’s all about th...2023-04-1730 min

Soul & Science: Fast Forward Your Marketing Mind#35: Hampton Water Co-Founder Jesse Bongiovi | Turning “Pink Juice” into a Lifestyle BrandJesse Bongiovi’s Hampton Water rosé is as much a lifestyle brand as it is a Wine Spectator darling. Bongiovi started the company with his Notre Dame college roommate, Ali Thomas, and the brand took off through spot-on social marketing that included Happy Half Hour livestreams during lockdown. There’s another co-founder at Hampton Water, Bongiovi’s famous father, Jon Bon Jovi, whose love of the “pink juice” during their Hamptons summers inspired the brand. A famous parent can help, but Bongiovi, who walked onto the Notre Dame football team, is determinedly building a bartender-referral network, innovating rosé cocktails an...2023-02-2728 min

Soul & Science: Fast Forward Your Marketing Mind#34: Supplyframe CMO Richard Barnett | The Backbone of the Supply ChainBefore any consumer product or service comes to market, there is a history of B2B activity that’s already taken place. Supplyframe CMO Richard Barnett serves the full range of engineers, manufacturers, supply-chain experts and B2B brand leaderswith a continuous loop of online resources, such as Hackaday for engineers, business connections across manufacturing and supply chains and predictive trends that go on to imbue new applications. Rooted in a Stanford education in political science and international policy, Barnett chose globalization over academia. Now, at Supplyframe, he’s focused on fulfilling the individual’s need to connect, learn...2023-02-1330 min

Soul & Science: Fast Forward Your Marketing Mind#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMOMagnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school intern...2023-02-0627 min

Soul & Science: Fast Forward Your Marketing Mind#31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMOSeth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins’ first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world’s most iconic brands and promoting civic ideals, such as voting and truth in advertising. At Forbes, Matlins markets marketing to marke...2023-01-2327 min

Soul & Science: Fast Forward Your Marketing MindIndeed CMO Jessica Jensen | The Future of Work (2022)As we settle into the new year, we thought we'd bring back one of our favorite episodes from last year. Indeed CMO Jessica Jensen came on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B...2023-01-1623 min

Soul & Science: Fast Forward Your Marketing Mind#30: Buddhist Monk and Zen Teacher Koshin Paley Ellison | Becoming UntangledIn this special edition episode of The Soul & Science Podcast, Jason shares his discussion with author, zen teacher and monk Koshin Paley Ellison during the launch event for his new book, Untangled. Untangled is a welcoming guidebook to finding expansive ease and joy through the Eightfold Path, one of Buddhism’s foundational teachings. In his book, Koshin, shares anecdotes from his life dealing with abuse and discrimination as well as the path of teachings from Eastern and Western wisdom traditions. Together, Zen teacher and monk, Jungian psychotherapist, and the co-founder of the New York Zen Center for Contemplative Ca...2023-01-0937 min

Soul & Science: Fast Forward Your Marketing Mind#29: AU Holdings Founder Bing Chen | Using Your Platform to Lift Up OthersTo this day, investor, founder and dreammaker, Bing Chen fondly recalls his first big-screen experience. It was “Beauty and the Beast” and the movie, along with the Disney brand magic to make dreams come true, have inspired Chen’s own prolific suite of businesses: AU Holdings, a family of companies that incubates and invests in creators; Gold House, a collective of multicultural leaders who bring equity to multicultural communities through strategic investment and promotion; and Aum Group, a premier multicultural film fund. True to this era’s version of dream-making, Chen’s early career at YouTube was to develop an...2023-01-0229 min

Soul & Science: Fast Forward Your Marketing Mind#28: SERHANT. Founder Ryan Serhant | Take Care of the Work and the Work Will Take Care of YouRyan Serhant rose to fame on Million Dollar Listing: New York. Now running his own luxury real-estate company, SERHANT., he is the star of his own billion dollars in listings. From building a personal brand, de facto for CMOs, to creating a global business and writing best-sellers, Serhant is an intuitive marketer. “The greatest businesses of the next generation aren't going to be those that are disrupted purely by technology, they're going to be those that are disrupted by marketing,” he says. Forged by downturns–as a young soap actor, his character was killed off by 2007’s writer’s strike–S...2022-12-0529 min

Soul & Science: Fast Forward Your Marketing Mind#27: CAULIPOWER CMGO Stuart Smith | Pioneering the “Better for You” CategoryCAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and Gail had successful careers at global PR giant Edelman. Stuart uses his PR savvy to shape a broader marketing plan - such...2022-11-2829 min

Soul & Science: Fast Forward Your Marketing Mind#26: Four Sigmatic Founder Tero Isokauppila | Marketing Functional Foods to EveryoneTero Isokauppila grew up in a fairy-tale setting on land his ancestors settled on 13 generations ago in Finland. The family farm forms the roots of his company, Four Sigmatic, a highly functional foods business that helps people focus, gain energy and relax. But this Finnish nomad strayed far from home to build it. Through careers in consulting and online marketing, across continents, Isokauppila has made mushrooms, some native to Finland's deep forests, and other nutrient-packed ingredients, into a functional foods mainstay sold at behemoth retailers like Target and Walmart. He talks about marketing research on PubMed...2022-11-1429 min

Soul & Science: Fast Forward Your Marketing Mind#25: Trinny London CMO Shira Feuer | How Authenticity Creates Fast GrowthShira Feuer is the CMO of Trinny London, the social-media driven beauty brand founded by entrepreneur, CEO, and style icon Trinny Woodall that generated $72m by December 2021. For the last four years, Feuer has helped build the global brand and its passionate following, the Trinny Tribe, overseeing revenue growth, customer acquisition and retention, brand and product marketing and prolific, highly engaging digital content. After a career round 1 in banking, which served to establish the Canadian in London (Feuer could tell during the job interview finance wasn’t for her), she started over as an unpaid ag...2022-11-0728 min

Soul & Science: Fast Forward Your Marketing Mind#24: Shake Shack CMO Jay Livingston | There’s More than One Way to do ThingsIn a special live recording from New York’s Advertising Week, the week’s episode features Shake Shack CMO Jay Livingston. Livingston, who has held top marketing roles at Bank of America and BarkBox, is emulating Shake Shack’s foundational, high-low strategy of elevating basic fare and democratizing fine dining on a national and global scale. It was a pattern set by founder, New York City restaurateur Danny Meyer, whose first Shake Shack was a cart in a park across from his Michelin-starred restaurant. Now, Shake Shack is well on its way to becoming a billion dollar burger brand...2022-10-3127 min

Soul & Science: Fast Forward Your Marketing Mind#23: Olipop Co-Founder & President David Lester | Breaking Your Way to Better OutcomesThere’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of r...2022-10-2429 min

Soul & Science: Fast Forward Your Marketing Mind#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike GoldShoestring marketing budgets are common at startups and create an environment of innovation. Andy Pearson, VP of Creative at the water brand Liquid Death jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood and his soul (and maybe yours) online. In this episode, Pearson, an ultra-marathoner and ad agency veteran, explains his process, where he takes a favorite playlist, and pen to paper to grasp an...2022-10-1729 min

Soul & Science: Fast Forward Your Marketing Mind#21: Artsy CMO Everette Taylor | Marketing as an ArtformEverette Taylor, the CMO of the online art-collector’s marketplace, Artsy, is “just a kid from the hood,” which is not the typical profile of a global art dealer. His fast-track career is not based on connections but on something far more valuable–inner drive, creative risk-taking and listening to mom. Taylor grew up in a neighborhood where many were trapped by a cycle of street life, drugs and prison, so his mom nudged him to interview for a marketing job, which he got at the age of 14, despite wanting to work at Chick-fil-A with his friends. A natural...2022-10-0329 min

Soul & Science: Fast Forward Your Marketing Mind#20: Vidcon General Manager Jim Louderback | Inside the Creator EconomyThe creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback’s vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/T...2022-09-2628 min

Soul & Science: Fast Forward Your Marketing Mind#19: Rare Beauty CMO Katie Welch | The Beauty of Leading with PurposeIs Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That’s what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez’s Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt’s Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate’s stepmother, who was an Estee Lauder exec. She moonlights as a TikTok influencer herself, with 80,000 following her marketing/career advice.2022-09-1929 min

Soul & Science: Fast Forward Your Marketing Mind#18: Proximo Spirits CMO Lander Otegui | Marketing Mixology & the MetaverseAs CMO of Proximo Spirits, Lander Otegui markets a host of spirits, including Bushmills Irish Whiskey and Boodles British Gin. But the most renowned brand under Otegui’s watch, legendarily comes from Mexico. Jose Cuervo is the world’s No. 1 tequila, and the first tequila brand on Earth. Now, it’s also the first tequila distillery in the metaverse. It’s one way Cuervo remains relevant with consumers. Sustainability is another. Agave-plant fibers, once discarded at the distillery, now fashion straws and other items, eagerly snapped up online. A native of Mexico City, Otegui was set for life as...2022-07-2529 min

Soul & Science: Fast Forward Your Marketing Mind#17: New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand TransformationNew Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for example) and 20% into purely experimental vehicles that may fail spectacularly or succeed later. Davis, who is also SVP Global Merchandising, says the only unacceptable risk is one that compr...2022-07-1929 min

Soul & Science: Fast Forward Your Marketing Mind#16: Vista CMO Ricky Engelberg | The Power of CommunityGrowing up, Ricky Engelberg loved both computers and playing baseball. While your basic 1990s high schooler would say the two sit on opposite sides of the cafeteria, it was the perfect mix for Nike, where Engelberg worked for almost 20 years after college. There at the dawn of the internet era, Engelberg helped Nike create digital products for athletes and sneakerheads alike, including Nike Plus Running, nurturing passionate communities. Today, as CMO at Vista (formerly VistaPrint), Engelberg is bringing a spirit of community among small business owners, who tackle marketing after regular business hours, helping them conquer pandemic-era digital transformations.2022-07-1129 min

Soul & Science: Fast Forward Your Marketing Mind#15: Best of Soul & ScienceWe’ve had a blast talking to some of the marketing world’s most brilliant minds here on Soul & Science. Instead of a new episode this week, we’ve compiled some of our favorite Soul & Science insights from the last 14 weeks.Thank you to all of the insightful guests for sharing your knowledge with us. We have a lot more exciting interviews coming up. Listen to Soul & Science, and fast forward your marketing mind in about 20 minutes.Brought to you by Mekanism 2022-07-0416 min

Soul & Science: Fast Forward Your Marketing Mind#14: The Hustle Founder Sam Parr | How to HustleIs success as seemingly simple as putting one foot in front of the other? Sam Parr, founder of The Hustle, one of the fastest-growing media companies, focusing on millennials, tech and culture, fueled his rise by curiosity, action and googling. Segueing from helping “American Pickers” Mike Wolfe set up a Nashville store to running a hot dog stand to feed the fans, Sam googled how to start an internet business and then did. He moved to Silicon Valley, started and sold a few ventures, then the self-proclaimed nobody started a blog which evolved into The Hustle. Sam’s career...2022-06-2729 min

Soul & Science: Fast Forward Your Marketing Mind#13: Lockstep Ventures Founder Bonin Bough | If You’re Not Early, You’re LateBonin Bough’s first flare of marketing genius came at the age of 12, when the executive who would later set the pace for big brands entering online and social channels, launched a magazine in the NYC Public Schools. In college, the physics major built websites for brands, and one millennium-era internet party later, he joked, the vodka fountain and shrimp boat steered him into a marketing career. Bonin built internet practices at two global PR firms, then became the client and a prodder of global CPG companies, like PepsiCo, Mondelez and Kraft, to be digital innovators. You might recall him fr...2022-06-1329 min

Soul & Science: Fast Forward Your Marketing Mind#12: EBOOST Founder & CEO Josh Taekman | Eat What You Kill: Building a Brand from ScratchMy guest on the pod this week, Josh Taekman is the Founder & CEO of the functional wellness brand, EBOOST. Inspired by hip-hop, Josh’s career started in the mailroom at Bad Boy Entertainment where he learned that you “eat what you kill” and hustled to start his own agency. Eventually, he saw a space for a functional wellness product that spoke to the pop culture audience. EBOOST, was born as a wellness supplement that supports immunity, boosts your energy and gives you essential vitamins. By focusing on building small, close communities, Josh has been able to triple...2022-06-0626 min

Soul & Science: Fast Forward Your Marketing Mind#11: Carter's CMO Jeff Jenkins | Outlasting the Competition: How an Old Brand Stays YoungMy guest on the pod this week, Jeff Jenkins, is CMO of Carter’s. He has one of those serendipitous career journeys that started when he was a 16-year-old tennis player coming home from a trip to Europe obsessed with this band, Ace of Base. As a young actor in New York, appearing on “Star Trek '' and in soap operas, he tempted in between at MTV and this sync with popular culture led to a stellar career at Taco Bell, where he learned to love the life of a 16-year-old audience to sell a lot of t...2022-05-2328 min

Soul & Science: Fast Forward Your Marketing Mind#10: Founder of Hint Water Kara Goldin | UndauntedWater with a hint of flavor but not of sugar was the simple but genius concept behind Hint Water. Founder Kara Goldin joins the pod today to tell us about a 17-year entrepreneur’s journey that has had her staring down category captains at retail, telling DTC brand stories and making the correlation between larger bottle openings and sales. Her acumen has brought accolades from Fortune–she’s both a Most Powerful Entrepreneur and Most Innovative Woman in Food and Drink–and a Huffington Post Disruptor in Business. Kara took a career hiatus from big tech to raise...2022-05-1625 min

Soul & Science: Fast Forward Your Marketing Mind#9: Former Zillow CMO Aimee Johnson | To Move Is To GrowAs a former senior executive at Starbucks, Aimee Johnson knows a thing or two about customer experience. While waiting in line was part of the community experience for some, the Starbucks’ app was also a critical timesaver for others. Aimee had to convince leaders at the democratized brand that tech could also have heart. In her most recent role as CMO of the Zillow Group, Aimee juggled how to build an online brand that showcased the dream of real estate with the realities of qualifying for a mortgage. With more than 30 years of high-level marketing experience, including years at...2022-05-0929 min

Soul & Science: Fast Forward Your Marketing Mind#8: GE CMO Linda Boff | Success Through ReinventionGE CMO Linda Boff joins the pod this week to tell us about achieving success through reinvention. Through her career, including 18 years at GE, Linda has continually revitalized both career and company through practicing a restart mindset, knowing the difference between being recognized and being relevant and tapping into the innovation and marketing chops of Thomas Edison. Linda has one of the biggest jobs in marketing, overseeing global marketing, brand content, digital and sponsorships. Linda is also GE’s Vice President, Learning and Culture, meaning she manages the company’s legendary GE Crotonville center, and she is President of G...2022-05-0226 min

Soul & Science: Fast Forward Your Marketing Mind#7: World 50 CEO David Wilkie | The Power of Peer CommunitiesWorld 50 CEO David Wilkie joins the pod this week to share insights on his exclusive company, discuss the power of peer networks, and how alignment of purpose, trust, curiosity, and diversity of thought promote growth. As CEO of World 50, David is responsible for the strategic direction, growth and development of the company. David joined the company 17 years ago, and has been CEO of World 50 for the last 11 years.Founded in 2004, World 50 consists of private peer communities that enable board directors, CEOs and C-level executives at globally respected organizations to discover better ideas...2022-04-2524 min

Soul & Science: Fast Forward Your Marketing Mind#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful BrandsLendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world.Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an...2022-04-1825 min

Soul & Science: Fast Forward Your Marketing Mind#5: Comic Relief CEO Alison Moore | Marketing a MissionComic Relief CEO Alison Moore joins Jason this week to discuss how she moved from a profession to a purpose, how she effectively markets a mission, and how Comic Relief is using entertainment to make positive change in the world.Alison Moore is a media and tech industry veteran who is bridging the worlds of entertainment, social change, storytelling, and fundraising to break the cycles that perpetuate intergenerational poverty. Alison joined Comic Relief US in 2019 to build upon the organization’s ambitious mission to drive positive change through entertainment. Under Alison’s leadership, Comic Relief US is l...2022-04-1124 min

Soul & Science: Fast Forward Your Marketing Mind#4: eos CMO Soyoung Kang | Calculated Riskeos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI.Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product...2022-04-0425 min

Soul & Science: Fast Forward Your Marketing Mind#3: Indeed CMO Jessica Jensen | The Future of WorkIndeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable...2022-03-2523 min

Soul & Science: Fast Forward Your Marketing Mind#2: Foot Locker Global CMO Jed Berger | Future-Proofing RetailFoot Locker Global CMO Jed Berger joins Jason on the pod to discuss how omni retail is future-proofing Foot Locker.Jed Berger currently serves as the Chief Marketing Officer for the Foot Locker family of brands in North America. During his nine-year tenure at Foot Locker, Jed also served as Vice President of Marketing for Foot Locker. Prior to joining Foot Locker, Jed’s professional experience has deep roots in youth culture. After co-founding Dime Magazine and building the agency 94x50, he moved on to serve as the Senior Vice President of Marketing for Modell’s Spor...2022-03-2523 min

Soul & Science: Fast Forward Your Marketing Mind#1: OkCupid Global CMO Melissa Hobley | Moral Capital vs. Business CapitalOkCupid Global CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital?As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior...2022-03-2518 min

Soul & Science: Fast Forward Your Marketing MindIntroducing Soul & ScienceDoes marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during thes...2022-03-1801 min