Shows
Soul & Science: Fast Forward Your Marketing Mind#104: Building a Brand That Lasts Beyond the Hype | Sara Kear, CMO at Condado Tacos and TequilaEnergy gets attention. Trust builds loyalty.In a world obsessed with virality, longevity still wins. The best brands aren’t just loud—they’re reliable, repeatable, and relentlessly consistent.With a background in digital strategy and brand storytelling, Sara Kear, Chief Marketing Officer at Condado Tacos and Tequila, has turned a regional taco spot into a fast-growing national brand built on creativity, consistency, and community.In this episode, Sara joins Jason to talk about balancing creative energy with operational discipline, rebuilding a bran...
2025-11-0938 minSoul & Science: Fast Forward Your Marketing Mind#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling EmpathyEmpathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how vulnerability has become one of the most effective...
2025-11-0337 minSoul & Science: Fast Forward Your Marketing Mind#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling EmpathyEmpathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how vulnerability has become one of the most effective...
2025-11-0237 minSoul & Science: Fast Forward Your Marketing Mind#102: Redefining Success Through Service | Stinson Parks III, Former Marketing Executive at PepsiCo & AmexBuilding a brand takes focus. Building a meaningful career takes range.From leading global campaigns at L’Oréal, PepsiCo, and American Express to driving purpose-driven change in accessibility, youth empowerment, and the arts, Stinson Parks III has built a career by refusing to be boxed in. After surviving a near-death experience, he redefined what success means—shifting his focus from building brands to building impact. Today, Stinson is using his marketing mindset to drive change across four pillars: accessibility, youth, community, and the arts. In this episod...
2025-10-2638 minSoul & Science: Fast Forward Your Marketing Mind#101: When a Movement Becomes a Brand | Kyle Lierman, CEO of Civic NationHow do you turn civic engagement into a brand people actually want to join?Kyle Lierman, CEO of Civic Nation and former Obama White House staffer, joins Jason Harris to talk about leading large-scale movements—It’s On Us, When We All Vote, Made to Save—and the organizing principles that make them work.Kyle shares how his time at the White House shaped his leadership philosophy, why Gen Z is the most pivotal generation for social change, and how cause-driven campaigns can harness creativity and data to mov...
2025-10-1937 minSoul & Science: Fast Forward Your Marketing Mind#100: From Viral Content to Retail Scale | Black Rifle Coffee CMO Donny JensenHow do you build “America’s coffee” without getting lost in politics?Donny Jensen, CMO of Black Rifle Coffee, joins Jason Harris to share lessons from a career that’s spanned Nike, Red Bull, Beats by Dre, Spartan Race, and now one of America’s fastest-growing coffee companies. Donny explains why brand is the ultimate differentiator, how Black Rifle balances irreverent viral content with disciplined growth marketing, and what it means to stand for veterans and first responders without playing politics.Key Takeaways:✅ Below $1B, CMOs must...
2025-10-0537 minSoul & Science: Fast Forward Your Marketing Mind#99: Oura CMO Doug Sweeny | Turning Wellness Into a MovementHow do you scale a wellness brand without losing the mission?Doug Sweeny, CMO of Oura, joins Jason Harris to unpack the playbook behind Oura’s evolution—from a sleep device born in Finland to a holistic health platform used by pro teams, biohackers, and everyday members. Doug shares why the internal reset comes first (“align the company, then tell the world”), how revenue ownership changes the CMO seat, and what it takes to balance brand campaigns with hard-nosed performance.Key Takeaways:✅ Revenue responsibi...
2025-09-2936 minSoul & Science: Fast Forward Your Marketing Mind#98: What Makes a Brand Worth Betting On | John Lowe, Managing Director at Amok Consumer GrowthHow do you recognize a “super concept” before it goes mainstream?John Lowe, Managing Director at Amok Consumer Growth and former CEO of Jeni’s Splendid Ice Creams, joins Jason Harris to share his playbook for identifying breakout food and beverage brands.During his 14 years as CEO, John scaled Jeni’s by more than 100x in revenue—while also serving on the boards of White Castle, Watershed Distillery, and more. Today, he’s bringing that experience to founders through Amok Consumer Growth, backing companies like Fox in the Snow and...
2025-09-2137 minSoul & Science: Fast Forward Your Marketing Mind#97: Meta CMO & VP of Analytics Alex Schultz | Measuring the UnmeasurableWhat you can measure drives growth, but what you can’t often drives breakthroughs.Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta (and author of the upcoming book Click Here), joins Jason Harris to unpack the soul and science behind decisions that move billions of people: the rebrand from Facebook to Meta, launching Threads to 400M MAU, the retention curve that signaled Ray-Ban Meta glasses were a hit, and why a great creative brief is the beating heart of iconic work.Key Takeaways:
2025-09-1547 minSoul & Science: Fast Forward Your Marketing Mind#96: Hinge CMO and President Jackie Jantos | Long-Term Thinking in a Short-Term WorldIn a world obsessed with instant results, Jackie Jantos makes the case for brand building that lasts.From Coca-Cola to Spotify to Hinge, Jackie has spent two decades shaping brands that endure by focusing on cultural insights, inclusive teams, and work that actually serves audiences. Now, as President and CMO at Hinge—the dating app “designed to be deleted”—she’s proving that long-term growth comes from products that deliver real outcomes.In this episode of Soul & Science, Jason Harris sits down with Jackie to explore why usefulness...
2025-09-0837 minSoul & Science: Fast Forward Your Marketing Mind#95: Why Clients Don’t Want Collaborators | Michael Palma, Founder of The Palma GroupWhat do basketball, brand reviews, and $400M in agency wins have in common? Michael Palma.From being a Parade All-American athlete to coaching under Jim Valvano, Michael Palma pivoted into advertising recruitment—eventually placing more than 1,300 top talents and helping agencies win over $400 million in revenue. Today, as founder of The Palma Group, he manages reviews for global brands like Coca-Cola, Heineken, Peugeot, and Zaxby’s.In this episode of Soul & Science, Jason Harris sits down with Michael to unpack what makes partnerships last, how to spot red...
2025-08-2537 minSoul & Science: Fast Forward Your Marketing Mind#94: Future-Proofing Your Brand | Jason Feifer, Editor-in-Chief of Entrepreneur magazineChange is inevitable—but the most successful leaders know how to turn it into their greatest advantage.In this episode, Jason sits down with Jason Feifer, Editor-in-Chief of Entrepreneur magazine and author of Build for Tomorrow. From walking away from his first reporting job to pitching national outlets cold, Feifer has built a career on spotting opportunities no one asked him to pursue—and helping others do the same. They unpack how to future-proof your career or brand, the filter he uses to separate hype from lasting change, and why your...
2025-08-1839 minSoul & Science: Fast Forward Your Marketing MindMini: Cannes Lions Scandal — When AI Crosses the LineThis year’s Cannes Lions Festival — the world’s biggest celebration of creativity — made headlines for all the wrong reasons. Brazilian agency DM9 was stripped of multiple awards — including a Grand Prix — after using AI to fabricate campaign case study results.Jason Harris breaks down how they pulled it off, why it’s a symptom of a bigger problem in the industry, and what Cannes is doing to prevent it from happening again. From deepfakes to fabricated results, AI is making award scams easier than ever — and the fallout could change the way we measure creative...
2025-08-1103 minSoul & Science: Fast Forward Your Marketing Mind#93: AI-Native Storytelling Is Already Here | Jason Zada, Founder of Secret LevelAI isn’t just speeding up production—it’s rewriting the rules of storytelling.In this episode, Jason sits down with award-winning director and creative pioneer Jason Zada, founder of the AI-native entertainment studio Secret Level. From Elf Yourself to Take This Lollipop to an AI-generated Coca-Cola ad that sparked headlines and backlash, Zada has spent his career pushing the boundaries of how audiences engage with content.They dive into the power of participatory storytelling, what it means to build with AI from the ground up, and why creative leaders need to think less like t...
2025-08-0435 minSoul & Science: Fast Forward Your Marketing Mind#92: When Creative Trust Changes Everything | Kate Torrance, VP of Brand at SickKids & Josh Budd, CCO at Citizen RelationsHow do you take a hospital’s 150th birthday and make it feel like a city-wide celebration instead of just a line in a press release?In this episode, Jason sits down with Kate Torrance, VP and Head of Brand at SickKids, and Josh Budd, Chief Creative Officer at Citizen Relations, to unpack one of the boldest healthcare campaigns in recent memory. They share how SickKids transformed a milestone into a powerful storytelling opportunity through creative risk-taking, clear brand strategy, and a true partnership between client and agency. From crafting 150 stories of im...
2025-07-2039 minSoul & Science: Fast Forward Your Marketing Mind#91: Build Bold. Invest Early. Stay Human. | Ben Lerer, Founder of Thrillist & MP at Lerer HippeauHe built Thrillist. He bet on media. Now Ben Lerer is navigating a world obsessed with AI.In this episode, Jason sits down with Ben Lerer, co-founder of Thrillist, creator of Group Nine Media, and now Managing Partner at Lerer Hippeau. They talk about the shifting tides of media, tech, and early-stage investing. From building one of the first great digital brands to navigating the rise of creators, platforms, and AI, Ben shares hard-earned insights on what it takes to survive—and thrive—through disruption.Key Takeaways:
2025-07-0734 minSoul & Science: Fast Forward Your Marketing MindMini: Launching a Product in Uncertain TimesLaunching a new product is never easy. But doing it during economic uncertainty? That’s a whole different challenge.In this mini episode, we explore how today’s shifting landscape—from tariffs to market instability—requires a smarter, more agile approach.Jason shares three core principles that can help entrepreneurs and innovators not just survive, but thrive during turbulent times. Key Takeaways:Agility beats the grand revealFocus on value without slashing pricesHarness power of community and brand trustBrought to you by Mekanism.
2025-06-3005 minSoul & Science: Fast Forward Your Marketing Mind#90: What Marketers Can Learn from StockX (and Its Sneakerhead Hype Machine) | StockX CMO Nicholas KarratNot every brand explodes. Some rise slowly, and win big.In this episode, Jason talks with Nicholas Karrat, CMO of StockX, about the Soul & Science of marketplace models—and what it takes to build brand trust, cultural relevance, and business performance at the same time. A veteran marketer with experience across Fortune 100 companies and DTC startups, Nick has held leadership roles at AT&T, Citibank, Plated, Boll & Branch, and Tommy John. Now at the helm of marketing for StockX, he’s focused on staying true to the brand’s core while expanding its reach.
2025-06-2336 minSoul & Science: Fast Forward Your Marketing MindMini: What the Adidas Pet Collection Gets Right (and What It Misses)🐶 Adidas just launched a China-exclusive pet collection—and it’s more than just cute.In this Soul & Science mini, Jason unpacks the marketing strategy behind Adidas Originals’ latest capsule: apparel and accessories designed for pets and their owners. Matching outfits? Yes. Global rollout? Not yet.For marketers, this launch raises big questions:🧠 Is this a clever test-market move or a missed brand moment?📍 Why China first—and why not global?📱 How could influencer strategy have amplified the rollout?Whether you're building brand love or exploring new categories, there's a lot to learn from...
2025-06-1602 minSoul & Science: Fast Forward Your Marketing Mind#89: Building Brands from the Inside Out | Bryant Brennan, Chief Creative Officer at FiCreative teams have the most impact when they’re trusted stewards of the brand—not just executors.In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align teams, collaborate with agencies, and use design to drive results. He also shares how Fi brings those lessons to pet tech—blending emotion, data, and surprising uses of AI.
2025-06-0938 minSoul & Science: Fast Forward Your Marketing MindMini: The Return of HBO MaxWhat do you call a streaming service that can’t sit still? Apparently, HBO Max… again.In this Soul & Science mini-episode, Jason unpacks why the HBO brand is once again reclaiming its name, and what this says about brand equity, consumer sentiment, and the fine art of knowing when to walk it back. From Gap to Tropicana to the Twitter-that-shall-not-be-named, some branding detours are better left reversed.Key Takeaways:✅ Don’t mess with strong brand equity—especially when it’s called “HBO.”✅ A reversal doesn’t have to be a failure if you own it...
2025-06-0203 minSoul & Science: Fast Forward Your Marketing Mind#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLANDWhy does doing good still feel risky in the boardroom even when it’s good for business?In this episode, OBERLAND Founder & Creative Chairman Bill Oberlander joins Jason Harris to explore the Soul & Science of purpose-driven marketing and talk about why creativity, commerce, and consciousness can (and should) coexist.Bill shares his journey from Madison Avenue to launching a values-first agency that's now AdAge’s Purpose-Led Agency of the Year. He opens up about building OBERLAND from scratch, pitching campaigns like ELF’s So Many Dicks, and why he believes hustle, resilience, and un...
2025-05-2833 minSoul & Science: Fast Forward Your Marketing Mind#88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLANDWhy does doing good still feel risky in the boardroom even when it’s good for business?In this episode, OBERLAND Founder & Creative Chairman Bill Oberlander joins Jason Harris to explore the Soul & Science of purpose-driven marketing and talk about why creativity, commerce, and consciousness can (and should) coexist.Bill shares his journey from Madison Avenue to launching a values-first agency that's now AdAge’s Purpose-Led Agency of the Year. He opens up about building OBERLAND from scratch, pitching campaigns like ELF’s So Many Dicks, and why he believes hustle, resilience, and un...
2025-05-2736 minSoul & Science: Fast Forward Your Marketing Mind#87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNowJust because it’s B2B doesn’t mean it has to be boring.This week on Soul & Science, Jason sits down with Jim Lesser, Chief Brand Officer at ServiceNow, the enterprise platform helping organizations simplify workflows and put AI to work across their business.Before stepping into the world of B2B tech, Jim led award-winning campaigns as CEO and Executive Creative Director at BBDO San Francisco, including the well-known "Imagine the Possibilities" campaign for Barbie. He shares how creative thinking, operational reinvention, and a people-first approach have shaped his leadership path.
2025-05-1237 minSoul & Science: Fast Forward Your Marketing MindMini: Why Do Influencers Start Beverage Brands?From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle.In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hydration = $$$.Key Takeaways:✅ Beverages are easy to produce and offer premium profit margins.✅ Built-in audiences become built-in distribution channels.✅ Drinks match the lifestyle-driven narratives influencers are already selling.Forget merch drops. The new influencer flex? Something you can sip...
2025-05-0503 minSoul & Science: Fast Forward Your Marketing MindMini: Leadership in Times of UncertaintyIn a world that feels more chaotic by the day, leading with clarity has never been harder — or more important.In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselves—and their organizations—when everything else is shifting.Key Takeaways:✅ Ask the big questions: What do you value, where do you stand, and how can you move ahead?✅ Focus on fundamentals: core purpose, collaboration, and resilience.✅ Lead with stability and hope, even w...
2025-04-2104 minSoul & Science: Fast Forward Your Marketing Mind#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of SupersideWhy are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results?In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.Fredrik shares how Superside is reshaping the creative industry, using AI to optimize workflows, scale production, and help brands break through the noise. He reveals the surpri...
2025-03-1731 minSoul & Science: Fast Forward Your Marketing Mind#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2)How do you go from leading an agency to coaching the next generation of leaders?In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach—talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional back to transformational.Rob breaks down where and how his GROW coaching framework works best, why deep listening is a leadership superpower, and how simply showing up—whether for a client, a team, or yourself—can make...
2025-03-0322 minSoul & Science: Fast Forward Your Marketing Mind#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1)How do you turn creative vision into leadership success—and inspire a team to grow through disruption?This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day. Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “Clarify, Simplify, Unify, Amplify,” Rob revitalized TBWA\Chiat\Day New York and led iconic brands like Nissan, Visa, and McDonald's to global success.Rob shares how his bias towards action and deep listening skills shaped his leadership style, a...
2025-02-2421 minSoul & Science: Fast Forward Your Marketing Mind#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPopThis week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved over a decade, how they turned personal challenges into groundbreaking products, and why community is at the heart of their mission to deliver happiness and wellness to all.What’s Inside:How Dustin and Maya’s entrepreneurial chemistry fuels their success.Lessons from launching Koia, a plan...
2025-01-0637 minSoul & Science: Fast Forward Your Marketing Mind#81: Disrupt and Scale | Erika Badan, CEO at Food52Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry.Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for reimagining Food52’s role in the market, and the importance of building brands that connect authentically with their communities. From navigating investor relationships to cultivating a team capable of disruption, Erika’s insights offer a fresh pers...
2024-12-0937 minSoul & Science: Fast Forward Your Marketing MindMini: What happened? From Brat Summer to Fascist FallThere’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not have been the best move. Brought to you by Mekanism.
2024-11-0404 minSoul & Science: Fast Forward Your Marketing MindMini: The Future of Influencer MarketingHow is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content gaps, and optimize strategies for lasting brand success.Brought to you by Mekanism.
2024-10-2803 minSoul & Science: Fast Forward Your Marketing Mind#80: Walmart US SVP and CMO William White | The Soul & Science of Retail MarketingBuilding a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results.With a career spanning several major brands like Coca-Cola, Target, and KitchenAid, William shares insights on the world of long-term brand building for some of the largest brands in retail. In today’s episode, you’ll learn: How to balance long-term brand strategy with t...
2024-10-2136 minSoul & Science: Fast Forward Your Marketing MindMini: Mekanism’s New ValuesIs it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future.Brought to you by Mekanism.
2024-09-1604 minSoul & Science: Fast Forward Your Marketing MindNew Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand TransformationHave you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for exa...
2024-08-0530 minSoul & Science: Fast Forward Your Marketing Mind#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie HutchisonIn this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome.Carrie started her career in sustainability and marketing with National Geographic as their Director of Corporate Communications and has worked with universities such as Georgetown. Now, she campaigns for sustainability in brands and the planet around the world. In today’s episo...
2024-06-0341 minSoul & Science: Fast Forward Your Marketing Mind#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and AuthorIt’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? The constant critic. The complainer. It really doesn't serve us. But the simple practice of mindfulness might offer a solution. And our guest this week believes that everyone can be at least 10% happier if they work mind...
2024-04-2246 minSoul & Science: Fast Forward Your Marketing Mind#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus CompanyThe marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change.Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism. Before Brett Marchand was heading one of the world's largest media and marketing firms, Brett was a marketing native. He championed campaigns at P...
2024-02-2644 minSoul & Science: Fast Forward Your Marketing MindMini: How important is company culture?Is company culture the secret sauce that sets thriving businesses apart? From the inception of Mekanism, culture has been paramount, shaping behaviors and interactions within and beyond the office walls. Explore the significance of values, from entrepreneurial spirit to collaborative mindset, driving success and innovation. Discover the pivotal role of leadership in upholding and evolving cultural norms, alongside the necessity of periodic value reassessment. Brought to you by Mekanism.
2024-02-1607 minSoul & Science: Fast Forward Your Marketing Mind#61: A Purpose Beyond Profits | Lindsay Harris, Chief Purpose Officer at TombrasAll companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Officer at Tombras, an impact-driven creative agency that has created campaigns for FritoLay, ESPN, and Samsung, among many other iconic brands.Before Tombras, Lindsay wa...
2024-02-0530 minSoul & Science: Fast Forward Your Marketing Mind#57: How Inclusivity Drives Growth | David Dancer, Founder of D2 Marketing StrategiesA few years ago, the Mekanism team worked with David Dancer and the brilliant Spike Jonze to help Medmen create the first ever cannabis commercial. Today on the show, I’m speaking with David, who is the Founder of D2 Marketing Strategies, and also an accomplished CEO and six-time CMO.Since coming out in his first job, David has been committed to the fight for LGBTQ+ workplace equality. And he recently started a new bi-weekly podcast called Clout for Good, that showcases prominent LGBTQ+ identified executives who are out in the workplace.
2023-11-1329 minSoul & Science: Fast Forward Your Marketing Mind#22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold (Encore)A few weeks ago the Soul & Science podcast won three Signal Awards. And two of those awards were for this episode featuring Andy Pearson, the VP of Creative at the water brand Liquid Death that we first aired last year. Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood an...
2023-11-0629 minSoul & Science: Fast Forward Your Marketing Mind#56: WHOOP SVP of Marketing John Sullivan | Building a Durable BrandToday, I’m speaking with John Sullivan. He’s the Senior Vice President of Marketing at WHOOP, which is a wearable fitness tracker with a devoted fan base and an impressive list of celebrity ambassadors. John is a proponent of brand durability and he has helped re-center WHOOP from a niche software utilized by sports organizations like the New York Yankees to a wildly popular personal performance coach that you wear on your wrist. He joined me LIVE at Advertising Week New York to talk about how to build a durable brand and today, we’r...
2023-10-3029 minSoul & Science: Fast Forward Your Marketing Mind#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business IdeaToday on the show, I’m speaking with Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills.As his title suggests, Doug is a disruptive marketer and brand growth champion with over 22 years of experience. In his role at General Mills, he’s worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Walt Disney Studios.On today’s episode you’ll learn: How a company that’s not only a household name, but 167 years old – can still di...
2023-10-2329 min