Shows
Beyond Awareness: Closing the Gap Between Knowing and Doing186. How to Grieve the Life You ExpectedFor when life feels like nothing you had planned. You did the thing — the career, the family, the move, the reinvention — but you wake up with an ache or disconnect you can’t name. Everything looks “fine” from the outside, but inside, something feels off. That might be grief — and no, nobody has to die for you to feel it.Alyssa Rose joins me to unpack what grief can look like when it’s not about death — but about change.We talk about the quiet ways grief shows up during major life transitions — career pivots, iden...
2025-10-1450 min
Emotionally Uncomfortable1233: Big Kids, Bigger Feelings: Navigating Defiance, Meltdowns & Anxiety with Alyssa Blask Campbell"It’s not our job to remove every obstacle from our children’s path. It’s our job to walk with them through it." In this conversation, Heather sits down with Alyssa Black Campbell, author of Big Kids, Bigger Feelings, for a powerful discussion on emotional safety, nervous system regulation, and what kids really need to thrive at home and in the classroom. They explore the myth of middle childhood being the “easiest” phase, how trauma-informed education changes lives, and why parenting is deeply personal, emotional, and yes sometimes selfish. 🩶What happens when we stop tryin...
2025-10-0839 min
The Wedding Reporter Podcast79. Celebrity Wedding Recap - Summer 2025 w/ Zachary RealityReality‑TV commentator Zachary Reality—known for his bubbly, tea‑spilling interviews with reality stars and content creators (just check his podcast feed 🎧) — sits down as special guest on The Wedding Reporter Podcast. He’s here with Alyssa to spill all the glam, grit, and global vibes from four of summer 2025’s most talked‑about celebrity weddings. Zachary takes listeners off‑screen and ringside to Brody Jenner & Tia Blanco's heartfelt Malibu ceremony, Hannah Brown & Adam Woolard’s elegant chateau in France, Mel B & Rory McPhee’s cathedral‑to‑Marrakech love fairytale, and Jeff Bezos & Lauren Sanchez’s over‑the‑top Venice extravaganza.Fol...
2025-08-0642 min
Let's Rock - Um podcast da Idade da PedraLet's Rock Stories: Mel, Cera e AbelhasNeste episódio, celebro as abelhas, heroínas discretas da biodiversidade, a propósito do seu dia mundial a 20 de maio. Muito além do mel, a sua importância ecológica é imensa — e hoje elas enfrentam sérias ameaças como pesticidas, poluição e perda de flora. Viajamos até à Pré-História para descobrir como o ser humano sempre valorizou o mel, com provas desde a arte rupestre até resíduos arqueológicos de cera de abelha. Exploramos práticas com as dos povos Hadza da Tanzânia, que arriscam escalar baobás em busca de mel, usando técnicas ancestr...
2025-05-2407 min
Detours: Bikepacking, Ultra-Cycling and Adventures by BikeFor the Vibes: Alyssa Gonzalez on Building Inclusive Spaces and Joyful Movement in CyclingIt’s wild how something as simple as walking into a bike shop can make you feel like you don’t belong. It's a feeling many folks, especially marginalized identities, have encountered, and one that Alyssa Gonzalez has made her goal to change. She wears so many hats. She is a designer advocate, cyclist runner, community organizer, model, content creator, and she owns a bike shop. And at the heart of everything she does, is the goal of elevating marginalized communities and creating welcoming spaces for folks in the outdoors. Her bike shop, which she co-founded, Tree...
2025-05-021h 08
Sh!t That Goes On In Our HeadsAnxiety, Self-Trust, and Joy: A Mental Health Deep Dive with AlyssaThis week on Sh!t That Goes On In Our Heads, we’re joined by the incredible Alyssa Kushner, LCSW—a licensed therapist and fierce mental health advocate who helps clients navigate anxiety, trauma, burnout, and self-doubt. In this honest and empowering conversation, Alyssa shares how she built her private practice, overcame impostor syndrome, and framed her approach to self-trust and joy heading into 2025. Whether you’re feeling paralyzed by perfectionism or just trying to figure out where to begin, Alyssa’s story and practical insights will leave you feeling seen, supported, and inspired to take that next step.
An...
2025-03-2540 min
The Real UsLet it go bitch🎙️ Affirmation: I accept what I cannot change.Life has a way of throwing curveballs, and sometimes, the hardest lesson to learn is letting go of what’s out of our control. In this episode of The Real Us, Benji DeSomer and Alyssa Joy Chambers dive into the power of release—why clinging to the uncontrollable only weighs us down and how true freedom comes from surrender.🔥 Just the Tip: Read The Let Them Theory by Mel Robbins—it just might change the way you see things.💬 Comment Your Favorite "Let It Go" Expression! Whether it’s "Not my circus, n...
2025-03-2049 min
Taking Back MondayPermission to Thrive: Taking Ownership of Your Workday Mindset feat. Lori RogersIs your Sunday ruined by the dread of Monday? In this episode, we’re tackling the Sunday Scaries and transforming them into an opportunity for growth and success. Join Alyssa as she chats with Lori Rogers, founder of PositiveActivity.net, about the science-backed strategies that elevate happiness, productivity, and sales performance. Lori shares her journey of shifting from negativity to abundance, the life-changing power of the High-Five Habit, and the surprising hacks that make positivity a competitive edge in business.Whether you're a team leader looking to energize your crew or an individual contributor battling bu...
2025-02-0323 min
The New Garde with Alyssa VinganPop Style Symposium (w/Brittany Spanos)This is a free preview of a paid episode. To hear more, visit thenewgarde.substack.comIt’s been an incredibly fun year for pop music, and the same can be said about the fashion that’s come along with it. This week, Alyssa sits down with Brittany Spanos, a senior writer at Rolling Stone and pop connoisseur, to discuss how the newest names on the scene are using aesthetics strategically to brand themselves and introduce their personas to the world. The ladies touch on the biggest breakout talents of 2024, particularly Sabrina Carpenter, Addison Rae, Chappell Roan, Tate...
2024-10-2910 min
Full Minded with Alyssa BetteEP 25: Let ThemIn this mini episode, I dive into the transformative concept known as the "Let Them" theory, introduced by Mel Robbins. I share the profound impact it has had on my life and how it can also help improve yours.
2024-07-3118 min
The M Take010: Taking on infertility with Alyssa TuckerIt is time to take on infertility. Listen in as Mel & Michelle dive deep with Alyssa Tucker (@livefromsnacktime), as she shares her remarkable journey with infertility. Whether you are personally affected by infertility or looking to deepen your empathic lens, this episode is a powerful reminder of the support found in shared experiences and knowing that while each journey is unique, you are never alone. If you are currently struggling with infertility, we see you, we feel for you, and we’ve shared Alyssa’s recommended support groups below. Join for support, information, and community!🌸 Facebook Support Group...
2024-05-2845 min
The Inspired Media Podcastlessons fr. launching a podcast in 14 days: combatting perfectionism + taking actionMel Robbins said that most people give up on their goals 19 days into starting them. SOOOOO, i wanted to make it IMPOSSIBLE to be a quitter and decided to launch this podcast in 14 days (spoiler: WE DID IT) and i learned a TON in just those 14 days that i HAVE TO share with you. whatever project that's been on your mind, the podcast, the youtube channel, the series, the new service, new product, WHATEVER IT IS....i hope these lessons light a fire under you to take action
2024-03-2016 min
The Silver Scream50. Hotel Transylvania 2It's our 50th episode! Welcome to the Silver Scream, a podcast where two friends try to find some good werewolf movies. This week we are checking back into Hotel Transylvania with the second installment of this blockbuster children's franchise. In this film, Dracula is now a grandpa who must reckon with the fact that his grandson may not have inherited any vampire powers. Meanwhile, Dracula's daughter Mavis and her husband Johnny must decide whether or not to leave the hotel in order to give their son a "normal" life. The original voice cast returns with a few...
2024-02-2852 min
Arcane DamesNine of Wands & Letting GoJoin Mel & Alyssa for a deep dive into the energy of the Nine of Wands! We discuss the heaviness of this card, how we get ourselves into it, and how we can get ourselves out.
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2024-02-061h 06Arcane DamesThe High Priestess & TruthMel & Alyssa finally tackle Alyssa's favorite card in the Tarot: The High Priestess! Join us for a chat about intuition, truth, and the power of knowing.
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2024-01-301h 14
Side ScrollersMicrosoft FIRES Physical Media Team, Alyssa Milano DRAGGED | Side Scrollers
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2024-01-261h 30Arcane DamesAce of Pentacles & Working With RealityIn this episode Mel & Alyssa explore the fertile energy offered by the Ace of Pentacles! We deep dive into all the different types of new beginnings this card can signify, and discuss how we navigate the tension between our personal power & structural forces when it comes to finances and success. Enjoy!
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2024-01-2352 minArcane DamesThe Moon & What's HiddenIn this episode, Mel & Alyssa explore their contradictory views of The Moon card. Is it a mystical card full of potential for divine understanding, or is it a deceptive card shrouded in mystery and bad intentions? You'll have to listen to find out!
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2024-01-161h 33Arcane DamesEight of Wands & SpeedIn this week's episode, Mel & Alyssa catch you up on their 2024 goals and intentions before diving into an episode all about SPEED. We share our best Eight of Wands prediction stories and dive into all the different ways this card can show up in your practice.
New Year Intention Setting Retreat
Sunday, January 14th 9-11:30am
The Suite, Hudson Falls, NY
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2024-01-091h 24Arcane DamesSeven of Pentacles & The Fruits of Our LaborIn this honest & personal episode, Mel & Alyssa discuss the role of the Seven of Pentacles energy as it relates to their own careers, ambitions, and doubts. We explore more traditional meanings for this card and are candid about the frustrations that can accompany its energy.
New Year Intention Setting Retreat
Sunday, January 14th 9-11:30am
The Suite, Hudson Falls, NY
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2023-12-261h 26Arcane DamesA Very Arcane ChristmasIn this surprise Bonus Episode, the Mel & Alyssa share their winter traditions around everything from the winter solstice to Christmas & New Year's! Tune in to hear us chat about gift giving, celebration, honoring the cycles of nature & manifesting for 2024!
Sign Up for Our New Year Retreat!
Mindful Meetup | Kelsey Lynn Yoga
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2023-12-241h 06Arcane DamesThe Hierophant & PowerJoin Mel & Alyssa for a juicy conversation exploring the role of The Hierophant in our social, cultural & spiritual worlds. We discuss the virtues and vices of this energy, our ex-Catholic aversion to authority, and how we can keep in touch with our own personal power even as we consult spiritual teachers and authorities for advice and guidance. You don't want to miss this one!
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2023-12-191h 10Arcane DamesKnight of Cups: Playboy or Mr. Right?Deep dive into the dreamy & romantic world of the Knight of Cups with Mel & Alyssa this episode! Hear all about the compelling imagery, possible interpretations, and juicy situations associated with this card. Be prepared to be serenaded by Mel more than once and listen in as we spill the tea about the behind-the-scenes of professional tarot reading.
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2023-12-121h 22Arcane DamesFour of Wands & Accepting LoveThrough an enriching conversation about family, relationship patterns, and Christmas traditions, the Dames explain how they view the Four of Wands in the tarot. Creeping up on the winter solstice, Mel & Alyssa are their most introspective selves in this cozy yet candid episode.Follow the Arcane Dames:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramArcane Dames | Patreonhttps://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of WandsFollow Alyssa:@missplacedvisionary Instagram@missplaced visionary TikTokMissPlaced Visionary
2023-12-051h 05Arcane DamesQueen of Pentacles: Giving, Receiving, & Hard WorkIn this episode, Mel & Alyssa explore the energy of the Earth Goddess that is the Queen of Pentacles! We discuss how we experience this energy in our own lives and, as two air signs, are honest about our struggles to fully embody this Queen. You'll also get a window into our varying experiences with smoking weed and a discussion on how to embrace the Queen of Pentacles when you have a fear of structure. Enjoy!Follow the Arcane Dames:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramArcane Dames | Patreon
2023-11-281h 21Arcane DamesAce of Swords: Inspiration & ClarityIn this episode, Mel & Alyssa discuss the divine inspiration and clarity that often accompanies the appearance of the Ace of Swords. We also dive into the limits of this type of idealistic clarity in navigating complex situations in the real world. This is one of those weeks where you come for the tarot lesson & stay for the anti-capitalist rant. Enjoy!Follow the Arcane Dames:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramArcane Dames | Patreonhttps://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel...
2023-11-141h 05Arcane DamesThe Magician & ManifestationThe Arcane Dames are back for a witchy woo-woo Season 3, and we're kicking it off with The Magician! Tune in to catch up with Mel & Alyssa and hear all about their personal manifestation techniques, how they incorporate the five elements of The Magician card into their own practice, and some tips and tricks for going deeper with this card. How to Survive the End of the World: Ceasefire on Apple PodcastsFollow the Arcane Dames:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramArcane Dames | Patreonhttps://l...
2023-11-071h 08Arcane DamesHalloween Bonus EpisodeThe Arcane Dames emerge from their hiatus to bring you a very special Halloween Bonus Episode! Join Mel & Alyssa as they discuss all of the witchy and non-witchy traditions that make this holiday special. We dig into body image and food norms surrounding Halloween, our personal autumnal rituals, Cemetery etiquette, and what we're calling in for the witch's new year. Creators referenced in the episode:Aja Vines (@ajavines) | TikTokDollar Tree Dinners (@dollartreedinners) | TikTokFollow the Arcane Dames:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramA...
2023-10-241h 33Arcane DamesAutumn Equinox Bonus EpisodeMel & Alyssa take a break from their hiatus to share a bonus episode all about the autumn equinox, Mabon, and catching you all up with what we've been up to between seasons! In addition to covering the basics, tune in to hear us chat about the podcasts and audiobooks we're loving right now, what being queer means to us, and the difference between toxic positivity and radical optimism. The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramArcane Dames | Patreonhttps://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram...
2023-09-191h 03
The Quote Goats PodcastEpisode 38 | Stand On it🎙️ Welcome to a riveting episode of Quote Goats Podcast! 🐐 In this week's explosive installment, we're diving headfirst into some of the most thought-provoking and controversial topics with none other than the talented rapper, Artillery Da God, and a panel of insightful friends.
🔥 Prepare yourself for a rollercoaster of discussions as we tackle the latest scoop on the sensational singer Ne-Yo's cancellation saga. We're digging deep into the question: Is speech truly free in the era of cancel culture? 💬💥
🎶 But that's not all – get ready to rewind to the old school days as we dissect the legendary Melle Mel's...
2023-08-213h 15
Arcane DamesAfter Dark 3 (Season 2 Finale)Mel & Alyssa celebrate the conclusion of another successful season of the Arcane Dames Podcast! We play another round of the infamous Tarot Truth or Drink, the game where we have assigned "truth" questions to each tarot card. We pull cards and decide whether to tell the truth, or drink! This episode is particularly saucy as we pull the Two of Cups, The Lovers, and the Knight of Wands. Don't miss it!Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane...
2023-06-201h 09Arcane DamesTarot & The Romani Community w/ Romanistan PodcastHi Arcane Babes! We're proud to bring you our highly anticipated collaboration with the Romanistan Podcast! Hosts Jez and Paulina treated us to an eye-opening conversation about the roots of fortune telling in Romani culture and the significant impact the Romani people have had on tarot as a form of divination.Find them on Instagram to discover and support all the amazing work they're doing:Romanistan (@romanistanpodcast)Jez (@jezmina.vonthiele)Paulina Stevens Verminski (@_paulina_v_)Works and creators mentioned:The Hoodoo Tarot - Book Summary & Video
2023-06-161h 00Arcane DamesTwo of Swords & Trusting Your GutIn exploring the final card of Season 2, Mel and Alyssa discuss the factors that can make listening to our own internal compass so difficult when it comes to decision making. Listen along as the Dames unpack their struggles with asking for what they need, feeling heard, and ultimately learning to trust their intuition over any external factors. Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay updated on new episodes...
2023-06-161h 17Arcane DamesOur Complicated Relationships with the Knight of PentaclesIn this unfiltered conversation, Mel and Alyssa explore how to balance working and maintaining your personhood under the oppression of capitalism. We share a refresher of the Tarot court and look inward to our past experiences of embodying this Knight card's energy.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTok...
2023-06-0648 min
Shifties with SwiftiesSwifty Minutes: Messy MattyTime for the newest dose of Tay-Lore for this latter half of May! Who the hell is Matty Healy, and is he a Nazi?? Let's speculate! Also, let's find out about this book that all these dumb-dumb Swifties spent a bunch of money on! Also, let's talk about Jen showing the Passion of the Christ to Olivia last year. Q: Who's messier; Matty or Mel Gibson? A: Definitely Mel Gibson (for now)
2023-05-3133 minArcane DamesEight of Cups: Tears, Laughter & Taylor SwiftIn this episode hosts Mel & Alyssa tackle their opposing views on the Eight of Cups debating whether it is a positive omen or a sign of hardship and ultimately entertaining the possibility that it's both. The Dames get personal about their own struggles with feeling emotionally fulfilled in relationships, debate the merits of Alyssa's favorite Taylor Swift song, and receive divine inspiration for the theme of Season Three of the Arcane Dames Podcast. Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTube
2023-05-301h 11Arcane DamesFive of Wands & Silly VibesThe rumors are true: Mel & Alyssa are the silliest gooses around. Join us this week for goofy, messy, heartfelt conversations surrounding the tense Five of Wands.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of WandsFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTokCooperative...
2023-05-2354 min
Deliverability DefinedWhy Is Email Still a Key Player in Today’s Marketing Landscape?Email is a universal method of communication that brings together people of all different ages and backgrounds. While some people may check their emails more than others, it remains true that everyone needs an email address to survive in the digital world. Whether you use your email to stay up-to-date on current events, manage your reservations, or collect discount codes, email is a versatile tool to stay informed and connected.Email is a more reliable form of communicating with your audience because its popularity is not as volatile as social media. As w...
2023-05-1624 minArcane DamesThe Tower w/ Special Guest LINZI SILVERMANThe author of one of our absolute favorite tarot decks, The Intuitive Night Goddess Tarot, joins us to unpack one of the most difficult cards in the tarot. In this episode, Linzi, Mel & Alyssa explore the destruction traditionally associated with this card, as well as the empowerment inherent in a tower moment through Linzi's reimagination of the card as "Revolution." Tune in to hear Linzi tell us all about her process of creating this deck and share with us her sage advice surrounding art and spirituality!Connect with Linzi Silverman:EYE OF ASTRO — LINZI SILVERMANLi...
2023-05-161h 19Deliverability DefinedAnswering Your Deliverability QuestionsThe way our email inboxes operate has changed dramatically with the evolution of the internet and increased awareness and caution around email scams. Email security and privacy have become a top priority for users, resulting in enhanced protection measures and more stringent regulations.With so many changes happening in the email deliverability world, several factors could be affecting your success metrics as an email marketer or a content creator. Email strategies need to be adapted according to the sender’s needs and their intended audience.In this episode, Alyssa an...
2023-05-0931 minArcane DamesSeven of Swords, Loyalty, & BetrayalThe Seven of Swords: a card of mischief, deception, and trickery is the lens through which Mel and Alyssa look at the ways us humans can affect one another, and how we can learn about those interactions through tarot reading.Labeling your sexuality and coping with paranoia spirals are just a few of the topics the Dames dissect this week.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to...
2023-05-0954 minDeliverability DefinedWhat We Learned From a Promotions Tab ExperimentEmail service providers are committed to providing their users with the best possible experience, increased security and safety measures may come at the expense of content creators’ success. A content creator’s biggest fear may be their emails landing in the spam folder, but emails landing in the promotions tab is also a major worry.The promotions tab is determined by Gmail’s ever-changing and unpredictable algorithm. While these messages are not technically labeled as spam, they imply to your audience that there is promotional or advertising content inside. While the promotions tab is meant...
2023-05-0231 minArcane DamesFour of PentaclesJoin Mel & Alyssa to discuss the many faces and interpretations of the Four of Pentacles along with the financial messages and trauma inherent in this card. We get real about spiritual misinformation around money, our own experiences with frugality vs. Scrooge behavior, and plenty of side bars along the way. Alyssa also recounts her favorite episode of the hit TLC series Extreme Cheapskates. What else could you possibly need in a podcast? Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTube...
2023-05-021h 12Arcane DamesPage of Cups & Communicating With GhostsThis week is a spooky one! Mel and Alyssa talk about the inner world of the Page of Cups. This tarot card is one that represents many themes from naivety, to wonder, to connecting with the paranormal. Join the Arcane Dames as they unpack this multi-faceted member of the court!Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedames
2023-04-2557 minArcane DamesQueen of Wands, Depression & IntegrationIn this episode, The Dames reveal why the Queen of Wands is such a powerful and important archetype in the Tarot. She is Mel's favorite card and the inspiration for her business name, Mel of Wands. We explore how this Queen has taught us to integrate our shadow side and thrive through, with, and despite of our personal mental illness struggles.Content Warning: Discussion of Depression & Suicidal IdeationArcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames...
2023-04-181h 06Deliverability DefinedWhat to Do if You Are Looking to Move to a New ESP?Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your subscribers, especially if you’re seeking analytics on email performance and engagement. Email service providers, or ESPs, are services that allow you to send campaigns to subscriber lists. Different ESPs have different features, such as automation, audience segmentation, template builders, A/B testing, and customer support. Not all ESPs are created equally, and the type of ESP that is right for you can vary depending on your goals.I...
2023-04-1133 minArcane DamesThe Devil & Christian IndoctrinationIn this episode, the Dames analyze The Devil as a metaphor, a vehicle for fear, and a stop along the fool's journey of the tarot. Mel and Alyssa face the complexity of straying from your religious upbringing, embracing your sexuality, and finding self-liberation.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTok
2023-04-111h 22Deliverability DefinedHow to Run an Inbox Placement TestWhen emails don’t perform well, creators will do whatever it takes to uncover the root cause of the issue and win back their subscribers. Senders can learn whether their messages could get lost in the spam folder by running an inbox placement test that predicts deliverability issues. This type of test gives creators more insight into their emails, especially if open rates have been lower than usual. Perhaps there’s a single word in the copy that’s causing the entire email to default to the “promotions” tab, and a quick revision could prevent thi...
2023-04-0424 minArcane DamesTen of Swords & Political OptimismIn this episode, Mel and Alyssa dive into the defeat and despair that the Ten of Swords brings with it. We discuss how to make space for the very real pain of this card while recognizing and welcoming the opportunity it provides for growth and healing on both an individual and collective level. Trust that the hosts will tie it all together in the end. Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our...
2023-04-041h 13
Bits and Pieces : The friendliest cricket podcastEp 65: It’s Mel-in-da Bits&Pieces House!Aussie cricket media allrounder, Melinda Farrell first puts the gang at ease on their own podcast and then proceeds to rock it with her inimitable brand of humour and her insights laced with empathy about the goings on in cricket across the men’s and the women’s games. She also traces the key events in her own career, reflects on how she started writing long form and explains how she’s such a natural in front of the camera too. There’s also her stellar performance at our carefully curated rapidfire questions and her recollection of the brilliant #PoliteEn...
2023-04-031h 26Deliverability DefinedGrowing Your Audience Through RecommendationsWord-of-mouth has proven to be one of the most consistent business tactics of all time. If someone we admire and trust recommends something to us, we are much more likely to take their recommendation seriously and take action. The same holds true for creators. Successful creators who have already built their audiences know which newsletters are worth subscribing to and which creators are worth following, and they only recommend the content they believe in to maintain their audience’s trust. ConvertKit’s Creator Network is a place where creators can work together to grow their...
2023-03-2825 minArcane DamesFive of PentaclesMel and Alyssa explore the lonely nature of the Five of Pentacles in this high-energy episode. With both of us having unhinged days in our own ways, the conversation goes to some hilarious places, bringing humor to a rather depressing tarot card.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTok...
2023-03-281h 04Deliverability DefinedDeliverability Horror StoriesWe’ve all been there: you press “send” on an email and immediately recognize there’s a mistake. Recalling an email requires quick reflexes, and unfortunately, there’s no guarantee that your request will be successful. The good news is that we are all human, and email mistakes such as typos, inaccessible links, and failed deliverability are much more common than you’d expect. When sending emails, you may occasionally have more control over a situation than others and can take preventative measures to avoid common issues. There are also scenarios where deliverability issues are unrelated...
2023-03-2133 minArcane DamesFour of Cups & ReversalsMel and Alyssa dive into the Four of Cups to unpack exactly what it is that makes this card so melancholy. We talk about the factors in our own lives that can cause us to disconnect from the love and divinity around us, and we discuss how we've learned to find gratitude and grounding through some of our most depressing times. Join us to deep dive into all the imagery, history & more!Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTube...
2023-03-2159 minDeliverability DefinedHow Deliverability Impacts Newsletter SponsorshipsCreators are always looking for a way to earn income through their efforts, which traditionally evolves into sponsorship or brand deals. Of course, creators want to earn this extra income, but they struggle to keep their audiences happy; no one likes to feel like they’re being sold to when reading their favorite newsletter. Is there an option that balances the needs of creators, audiences, and sponsors alike?One solution is newsletter sponsorship. Creators spend a long time crafting relationships with their audiences to keep them loyal and engaged, and this can pay off fo...
2023-03-1433 minArcane DamesTen of Wands & The Crushing Weight of CapitalismMel and Alyssa take on the Ten of Wands to unpack the ways our passions, ambitions, and day-to-day activities can weigh us down. We discuss the Ten of Wands as it relates to the sociological concept of Emotional Labor, cycles of abuse, internalized capitalism, and trauma dumping. Join us to learn about the traditional and personal ways this card can resonate!Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeArcane Dames | PatreonJoin our mailing list to stay...
2023-03-141h 09Arcane DamesDeath & Rebirth: Reflecting on Season One & Celebrating Season Two!In this episode, Mel and Alyssa are back with a bang! We tackle one of the most infamous and spooky cards of the tarot through unpacking what makes this card so difficult to digest, how to interpret it in a reading, and how it has come up in our own spiritual paths. We also discuss the role of White Supremacy in our socialization as white women and how a fundamental part of transformation is unpacking internalized systems of oppression. Man, are we glad to be back! Arcane Dames Socials:The Arcane Dames Podcast - TikTokT...
2023-03-071h 37
Arcane DamesAfter Dark 2 (Season 1 Finale)Mel and Alyssa reflect on a season of growth, friendship, spirituality & silliness over a few glasses of wine and everybody's favorite Tarot card drinking game. Listen as the Dames share their best kept secrets and realest truths about spirituality, love, sex & Circus Carnies. Full Episode Available on YouTube:The Arcane Dames Podcast - YouTubePurchase The Game:Tarot Truth or DrinkArcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramJoin our mailing list to stay updated on new episodes & projects:
2023-01-3145 minArcane DamesTwo of CupsIn this episode, the Dames cover their last tarot card of Season 1: the sweet and sometimes saucy Two of Cups. Mel & Alyssa discuss discuss different types of friendships, decks for beginners, and the importance of using tarot spreads while reading.We'll see you next week for our Season 1 finale: another episode of After Dark where we play Tarot Truth or Drink!Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on...
2023-01-2442 minArcane DamesThe Hanged Man & The Golden DawnIn their last Major Arcana episode of Season 1, Mel and Alyssa explore the deep and mysterious connections between the tarot and the spiritual organization The Golden Dawn. They discuss The Hanged Man in relation to the surrounding cards on the Fool's Journey, and in relation to their own winding journeys through life. Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow M...
2023-01-211h 06Arcane DamesQueen of SwordsJoin your favorite air signs, Mel & Alyssa as they commend their queen. They sound off on the misogyny and misrepresentation clouding the Queen of Swords, share tips for reading court cards, and thirst over some sexy tarot illustrations.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of WandsFollow Alyssa:...
2023-01-1041 minArcane DamesCrystals, Ethics & Metaphysics: Oh, My!In this bonus episode, the Arcane Dames welcome special guest Gabby Hammond of Virgo Vibes to discuss all things crystals! We leave no *stone* unturned as we explore witchcraft, the metaphysical properties of crystals, the ethics of sourcing and selling, along with our personal philosophies and experiences working with stones. Gabby gives us some insight into the world of buying and selling crystals and shares some of her wealth of knowledge on the geology and categorization of rocks. She also provides some helpful tips for identifying fake crystals when you're shopping for your personal collection.Connect with...
2023-01-061h 26Arcane DamesThree of Wands & Getting to Know Your Tarot DeckIn their first episode of 2023, the Dames define the Three of Wands, talk through the signs of spiritual fear-mongering, and reveal the spreads they use to connect with new decks.Arcane Dames Socials:The Arcane Dames Podcast - TikTokThe Arcane Dames Podcast - InstagramThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of WandsFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTokCooperative...
2023-01-0349 minArcane DamesEight of Swords & Internalized OppressionIn this week's episode, Mel and Alyssa reimagine some of the most commonly held beliefs and myths surrounding the Eight of Swords. They explore the relationship between internal and external barriers to growth, and how internalized oppression and cycles of abuse can blur the line between the two. Through all of their usual tangents and distractions, the Dames are able to explore the true depths of this Minor Arcana card.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to st...
2022-12-271h 09Arcane DamesSaturnaliaMel teaches us about the ancient Roman festival of Saturnalia and how it corresponds with the Yule/winter solstice celebrations we know today. She also shares her message to those who struggle with boundaries and family dysfunction during the holidays.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of Wands
2022-12-2213 minArcane DamesThe Chariot & What is Witchcraft, Anyway?You're in for a treat this week, Arcane Babes!Mel and Alyssa get inspired by The Chariot's determined and driven energy. This leads them into a conversation about what being a witch and magick practitioner really means. They explore concepts of willpower, intention, and warning signs of delusion that can lead to spiritual psychosis.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Me...
2022-12-2058 minArcane DamesSpiritual Psychosis (Part 1)In this week's bonus episode, Alyssa takes to the mic to discuss her very personal experience with Brief Psychotic Disorder and the relationship between psychosis and spirituality. Big content warning for an honest discussion of depression. As per usual, Alyssa finds herself connecting her experiences to larger structural issues of the white-supremacist, capitalist, hetero-patriarchy. Join in for part one of this rollercoaster ride!Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:ht...
2022-12-1627 minArcane DamesFive of Swords & Ouija BoardsIn this week's episode, Mel and Alyssa let the conversation take you on a journey through the chaos that is the inside of our minds. In addition to a deep dive on the dynamic Five of Swords, we cover topics ranging from tarot reversals and shuffling techniques to the existence of Santa Claus and other spiritual beings. You get a window into our beliefs surrounding witchcraft, Ouija boards, and the ethics of reading tarot for children. Buckle up!Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - Yo...
2022-12-131h 05Arcane DamesWTF is Lenormand?In this bite-sized bonus episode, Mel begins her Lenormand learning journey! She shares her research on how Lenormand cards differ from tarot cards, ways to practice reading them, and her favorite resources for discovering more about this cartomancy system.Mentioned in this episode:Why I Don't Use the Term "Straight-Passing Privilege"Emily ChandlerOld Style Lenormand by Alexander RayArcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on ne...
2022-12-0911 minArcane DamesSeven of CupsIn this episode, Mel and Alyssa show their true feelings about finding your passions, following your dreams, and the crucial decisions that doing so requires. They discuss how there is no "right path" to be on, and encourage their listeners to create their own definitions of fulfillment.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of Wa...
2022-12-0651 minArcane DamesDream WorkIn this episode, Alyssa shares a basic how-to on working with your dreams for spiritual healing and growth. She explores different reasons you may want to engage in "Dream Work," shares some of her coolest dream experiences, and gives her best tips for inducing vivid and lucid dreams. Highlights include a discussion of prophetic dreaming, connecting with spirit guides through dreams, and using mugwort to enhance dream recall. Don't *sleep* on this one (heh heh).Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJo...
2022-12-0535 minArcane DamesWheel of FortuneMel and Alyssa are back with a lively episode unpacking the rich imagery of the Rider-Waite Smith Wheel of Fortune, spiritual misappropriation, the divinity inherent in everything, and how to keep your feet on the ground as you embrace your spirituality. This episode is filled with blunt honesty and sage advice on psychic abilities, interpreting signs, and dealing with Karma.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee...
2022-11-2957 minArcane DamesConfessions of a Lone Lesbian WitchIn Mel's first solo bonus episode, she discusses the trials and tribulations of growing up as a lesbian. From her dating history to her coming out story, she unpacks it all.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of Wands
2022-11-2518 minArcane DamesFive of CupsMel and Alyssa find themselves in the trenches of the Five of Cups this week- a disappointing and concerning card of loss. They discuss empathy for clients, relationship turmoil, and make plenty of unhinged jokes on their own behalf.Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeTo see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:
2022-11-1545 minArcane DamesIs Science the New Religion?Alyssa kicks off the Arcane Dames' new bonus episode series where the hosts tackle topics in spirituality outside of the regularly scheduled weekly tarot episodes. Today, Alyssa uses her background in sociology to explore the roles of science and religion and society and why so many of us are feeling called to spirituality in this cultural moment. Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFol...
2022-11-1131 minArcane DamesNine of SwordsIn this episode, Mel and Alyssa explore the confusing, exhausting agony of the Nine of Swords through the lens of their own struggles with anxiety, CPTSD, psychosis, and mental health more broadly. Join us as we discuss varying imagery and consider how we can find strength and hope in one of the Tarot's most troubled cards. Content Warning: brief discussion of miscarriage. Arcane Dames Socials:The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosThe Arcane Dames Podcast - YouTubeTo see/purchase the decks and books we reference (affiliate links):htt...
2022-11-0842 minArcane DamesAce of CupsThe cup is full of tea and we are spilling it! Mel and Alyssa discuss healing through sex, dream symbolism and interpretation, and the function of our subconscious minds in this episode.Our Instagram: The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosOur YouTube Channel:The Arcane Dames Podcast - YouTubeTo see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee...
2022-11-0143 minArcane DamesKnight of SwordsIn this episode, Mel and Alyssa discuss the Knight of Swords in all his intense and confrontational glory. Mel graces us with a special history of Halloween in honor of the best season of the year, and Alyssa cries on the podcast for the first time. ICYMI: We've also launched an Instagram for the podcast!The Arcane Dames Podcast (@arcanedames) • Instagram photos and videosOur YouTube Channel: The Arcane Dames Podcast - YouTubeTo see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bo...
2022-10-251h 02Arcane DamesSix of WandsIn their tenth official episode, Mel and Alyssa cover the details the Six of Wands can represent. They list the pros and cons of pip cards, share some personal victories, and talk tattoos.This is one of two episodes dropping today- the other being a tenth episode special: ARCANE DAMES AFTER DARK! If you'd like to hear the Dames play Tarot Truth or Drink, tune in on any podcast streaming platform or our official YouTube channel!ICYMI: We've also launched an Instagram for the podcast!Our YouTube Channel: https://www.youtube.com/channel...
2022-10-1835 min
Arcane DamesAfter DarkThis is the Arcane Dames' first official bonus episode! In celebration of ten episodes, we recorded a special, after dark edition of the podcast so you can get to know your hosts on a more personal and playful level. Join Mel and Alyssa as they play "Truth or Drink" with the Tarot and discuss some wildly unhinged topics. You're not going to want to miss this one.This episode is also streaming on YouTube so you can watch along!Our YouTube Channel: The Arcane Dames Podcast - YouTubeICYMI: We've launched an Instagram for...
2022-10-1855 minArcane DamesThree of SwordsOne of the Dames' heavier episodes, Mel and Alyssa unpack the difficult emotions associated with the Three of Swords. They discuss heartbreak & healing, shadow work, the importance of sad music for working through your pain, and what it looks like to come out the other side. To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel...
2022-10-111h 01Arcane DamesKnight of WandsIn their most unhinged episode yet, Mel and Alyssa analyze the Knight of Wands. While discussing the podcast's first Knight, they dish on the effects of depression, leading with your head vs. leading with your heart, and somehow tie in Taylor Swift.To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Mel:@melofwands Instagram & TikTokMel Of Wands...
2022-10-0440 minArcane DamesAce of WandsOur first ever guest, Jennifer Rose from Basic Butch Tarot, joins us as we dive into the Ace of Wands. We consider how this card applies to sex and sexuality, unpack diverse imagery, and discuss some compelling client stories in this sexy, silly & sapphic episode!To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesSpecial Guest Jennifer Rose:@basicbutchtarot Instagram@thatswhyimsopopular...
2022-09-271h 15Arcane DamesSix of CupsOn this episode, Mel and Alyssa analyze the Six of Cups in all its nostalgic glory. We talk about the concepts of hyper individualism and parenthood and get honest about our own birth charts.To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Melissa:@melofwands Instagram & TikTokmelofwands.comFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTok
2022-09-2051 minArcane DamesKing of PentaclesMel and Alyssa explore the King of Pentacles' defining traits and characteristics as well as what it is that makes learning the Tarot Court so difficult. This episode weaves in a discussion of Paganism vs. Wicca, Mel and Alyssa's personal philosophies on divination, and tips and tricks to connecting with the court cards in your own deck. To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/a...
2022-09-131h 01Arcane DamesTwo of PentaclesMel and Alyssa chat about the Two of Pentacles, their favorite spreads, and the importance of artwork when it comes to analyzing the more simple cards of the tarot.To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee/arcanedamesFollow Melissa:@melofwands Instagram & TikTokmelofwands.comFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTokcooperativemagic.com
2022-09-0649 minArcane DamesJudgementMel and Alyssa go deep in this week's episode on the Judgement card. Join us as we discuss spiritual awakenings, religious trauma, and the empowerment we find in this major arcana card.To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicFollow Mel:@melofwands Instagram & TikTokmelofwands.comFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTokcooperativemagic.comJoin our mailing list to stay updated on new episodes & projects:https://linktr.ee...
2022-08-3056 minArcane DamesNine of CupsMel and Alyssa do their first Tarot deep dive into the Nine of Cups. They explore what this card represents sexually, emotionally, and financially, reveal their personal love life connections, and discuss how privilege plays a role in spirituality.To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicFollow Mel:@melofwands Instagram & TikTokmelofwands.comFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTokcooperativemagic.comJoin our mailing list to stay updated on...
2022-08-2354 minArcane DamesMeet the Arcane DamesMeet Mel and Alyssa, professional Tarot card readers, friends, and creators of the Arcane Dames podcast. In this episode, we outline our intentions for the Tarot series of our podcast and draw the card that we will begin exploring in the next episode!To see/purchase the decks and books we reference (affiliate links):https://bookshop.org/shop/melofwandshttps://bookshop.org/shop/cooperativemagicFollow Mel:@melofwands Instagram & TikTokmelofwands.comFollow Alyssa:@cooperative_magic Instagram@cooperativemagic TikTokcooperativemagic.comJoin our mailing list...
2022-08-0938 min
The Embodied Mommy PodcastFinding Your Village with Melissa Bowley, CEO of The Flourish FundIn the eighth episode of The Embodied Mommy Podcast, Alyssa Knapp and season one guest host, Jayme Rose Gray, are joined by Melissa Bowley to discuss finding support and building a community throughout the Motherhood journey. Melissa is the founder of The Flourish Fund, the only experiential baby registry focused on wellness essentials for mom and baby, self-care and support. The women talk about recognizing needs as mothers and bringing together resources, tools, and support to meet them. This episode will teach you how to prioritize and take care of yourself throughout your Motherhood journey.
Discussed in...
2022-07-191h 06Deliverability DefinedHow to Fix Reputation Issues with GmailAccording to Finances Online, as of January 2020, Gmail had over 1.8 billion active users. When you’ve got a mailbox provider so prevalent on your email list, keeping yourself on good terms with that provider is essential for the survival of your subscriber count. But how do you know if your reputation with Gmail has tanked? And what’s the best way to respond? While every mailbox provider cares about customers first, Gmail has its advantages for senders too. For example, Gmail allows you to track your domain and IP reputation. Gmail also sends helpful hints...
2022-03-0821 minDeliverability DefinedHow to Clean Your ListFrom likes to follows to subscribers, when everything feels like a numbers game, the idea of actively deleting your subscribers can feel counterintuitive and downright terrifying. But there’s power in deleting people from your list who aren’t opening or engaging any longer. List cleaning saves you money and saves your reputation, a gift to yourself and the subscribers who matter. Well, at least the subscribers opening your emails. But how exactly do you clean your list? Is the best list cleaning strategy the same for everyone? What really defines an unengaged subscriber? Depen...
2022-03-0125 minDeliverability DefinedTop 5 Email MythsAre there tips and tricks to avoiding the promotions tab? Can simple keywords send you straight to the spam folder? Is email on the way out? Misinformation about best practices can send your email strategy spiraling. While it sounds cliche, avoid trusting everything you read on the internet. Because despite living in the era of information, many email mythologies have survived. If you’re feeling lost and confused about what’s true, what’s old news, and what never served anyone in the first place, this episode is for you. From the value of open ra...
2022-02-0124 minDeliverability DefinedThe Future of EmailIf you could peek into a crystal ball and see the next 10 or 15 years of email evolution, what would it look like? Are the strategies you’re implementing ready for the future?Many say that in a world of ever-changing algorithms, email stays the same. While it’s never an exact science, the predictability and control senders have over their content certainly makes email an attractive outlet. However, nothing is ever stagnant, email included. For example, Apple’s recent privacy changes, the promotions tab controversy, and that infamous ‘unsend’ option rolled out by Gmail years ago...
2022-01-1131 minDeliverability DefinedUtilizing BIMI to Display Your Logo in Subscriber's MailboxesWhat happens when security and style combine? Enter BIMI, or Brand Indicators for Message Identification, a text record that lives in your DNS records and helps verify your email address against phishers with malicious intent. This verification can be found in the brand’s logo, conveniently embedded in a sender’s email.While this high-tech security option may be a tough bet for small creators working alone, if you’ve got a large following and an equally large team, BIMI is a great way to increase your security. According to the...
2022-01-0424 min