Shows
Alt Marketing SchoolEP 203 - Creating a Distinctive Voice for Any BrandIn this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode's got it all. ABOUT OUR CO-HOSTBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare...2024-09-301h 29
Indie business club with Barfield and McKinney06 I Bet You Look Good On The TimelineThis episode is called I Bet You Look Good on the Timeline, and we’re talking about everyone’s favourite/most hated social media platform… LinkedIn. In the episode we talk about how incredible LinkedIn and how much Mel (hi) loves it. Ben is… slightly less enamoured.We went to top LinkerInner and Friend Of The Show Dave Harland for a voice note about the impact a single post can have.And as always, we shout out a fellow indie business owner we think is top notch. This time it’s Jonathan Wilcock, a copywriter and dungeo...2024-08-2236 min
The Developing Life PodcastMastering BRAND VOICE and TONE: Insights from Copywriting & Communications Expert Mel BarfieldIn this episode, you'll learn:The Key Differences Between Brand Voice and Brand Tone: Understand how to distinguish and effectively utilize these two critical elements in your brand's communication strategy.Actionable Steps for Creating a Personality-Filled Brand Voice: Gain insights into practical methods and exercises that help infuse your brand's communication with authenticity and personality.Avoiding Common Pitfalls in Brand Communication: Learn about real-world examples where brands got it wrong and how to ensure your brand avoids similar mistakes.The Developing Life Podcast Producer Davron Bowman goes live for...2024-05-181h 21
B2B Q&A | Your B2B content questions, answeredB2BQ&A 106: How can I make boring B2B subjects more interesting?This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear.
Dave Briggs, marketing manager at Nash & Co Solicitors, asks: “How can I take a fairly dry – some would say boring – non-sexy service, such as law, which is often laden with jargon, and turn it into something people actually want to read?”
To answer, we needed some serious inspiration. So we put Dave’s question to B2B copywriter and all-round creative firebrand Ka...2022-03-3100 minGood Copy Bad Copy Archives - RadixB2BQ&A 106: How can I make boring B2B subjects more interesting?This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear.
Dave Briggs, marketing manager at Nash & Co Solicitors, asks: “How can I take a fairly dry – some would say boring – non-sexy service, such as law, which is often laden with jargon, and turn it into something people actually want to read?”
To answer, we needed some serious inspiration. So we put Dave’s question to B2B copywriter and all-round creative firebrand Ka...2022-03-3100 min