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Mel Daniels
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The Powerful Content Podcast
Why I pressed pause on full-time business (and what happened next)
Sometimes life gives you a nudge. . . and other times, it gives you a big ol’ shove. In this episode of the Powerful Content Podcast, Mel pulls back the curtain on a season of big change and why stepping back from her full-time business (and into a couple of Christmas casual jobs) was one of the best decisions she’s made. This wasn’t a planned pivot. But it brought more joy, clarity and perspective than she could’ve imagined. Mel shares what it looked like to shift her business into side hustle mode, how it’s helped her...
2025-05-07
18 min
The Powerful Content Podcast
Magnetic Visibility: How to Attract Opportunities Without Burning Out with Bree Boucher
Have you ever wondered how to stay visible without having to be in all of the places, all of the time.? Trying to do visibility the way the experts tell you to can feel like you’re constantly stuck in a never-ending to-do list. But what if there was another way? A way that actually felt… aligned, spacious, and sustainable? In this episode of The Powerful Content Podcast, Mel Daniels chats with introvert visibility coach Bree Boucher about what it really takes to show up without burning out. Mel and Bree discuss the importance of alignin...
2025-04-30
36 min
The Powerful Content Podcast
How to prepare and organise your content for a purposeful launch
Launching can feel like chaos wrapped in confusion, especially when it comes to what content to create and when. In this episode of The Powerful Content Podcast, Mel Daniels walks you through a more easeful approach that uses the client journey to guide every piece of your launch content, from start to finish. She talks about what it really takes to plan and prepare your content without losing your mind or your voice. She shares the five key stages of the client journey of connect, subscribe, nurture, convert, and onboard and how they help you s...
2025-04-25
21 min
The Powerful Content Podcast
How I created a course in less than a day and increased my email list by 10%
Course creation doesn’t have to take weeks of planning, scripting, or overthinking. In this episode, Mel takes you behind the scenes of how she created a full course in just one day, with ease and intention and how it helped grow her email list by 10%. You’ll hear how she used tools like ChatGPT, Canva, Zoom, Descript, and of course her favourite business sidekick, Kajabi (yep, that’s an affiliate link!), to pull it all together. If you’ve ever thought “I don’t have time to create a course,” this episode will show you what’s truly...
2025-04-16
19 min
The Powerful Content Podcast
Growing your email list with purpose, not pressure
Let’s be honest, email list growth can feel like a lot. Between expert advice that says you need fancy funnels, a hundred freebies, or to be everywhere all at once, it’s no wonder it feels overwhelming. But it doesn’t have to be. In this episode, Mel Daniels guides you through a more grounded, purpose-driven way to grow your email list - one that prioritises connection over conversion, ease over hustle, and quality over quantity. You’ll hear how the client journey (Connect → Subscribe → Nurture → Convert) can help simplify your strategy and give your...
2025-04-09
18 min
The Powerful Content Podcast
Powerful results with alignment and systems with Miriam Castilla
Do you want powerful results in your business but it feels like a hard slog to get there? In this episode, Mel Daniels sits down with business mentor Miriam Castilla to explore how alignment, mindset, and smart systems can make business feel lighter and more sustainable. They talk about the power of uncovering core values, how to shift mindset beyond just affirmations, and why financial systems aren’t just about numbers, they’re about freedom. Miriam shares strategies to cultivate an abundance mindset and create financial stability, while Mel and Miriam also unpack how under...
2025-04-03
37 min
The Powerful Content Podcast
Content planning the easy way
Content planning doesn’t always feel exciting. Maybe it’s felt like a chore in the past, or something you “should” do, but struggle to stick with. But what if planning your content could actually feel energising? In this episode of The Powerful Content Podcast, Mel is flipping the script on content planning. Instead of a rigid, one-size-fits-all approach, she’s looking at how to plan in a way that works for you—one that taps into your natural strengths and makes content creation feel easier. Mel explores: ✨ Why content planning is a game-changer (without boxing yo...
2025-03-12
18 min
The Powerful Content Podcast
How to develop your thought leadership
Thought leadership isn’t just for academics or people with huge social media followings—it’s for you. It’s about sharing your insights, shifting perspectives, and creating real impact in your industry. In this episode of The Powerful Content Podcast, Mel breaks down what thought leadership really means and how you can start shaping your own. She tackles some of the biggest misconceptions (like thinking you need to be “the best” before you start), and walks you through the key steps to developing your unique voice—including clarifying your beliefs, telling powerful stories, and creating frameworks that set you ap...
2025-02-26
22 min
The Powerful Content Podcast
How to create content that reflects your true value
Ever feel like your content isn’t selling your offers? Like no matter how much you create, it’s not landing the way you want it to? In this episode of The Powerful Content Podcast, Mel Daniels explains the connection between self-worth and content creation—because if you don’t fully own the value you bring, your audience won’t see it either. You’ll learn: ✨ How your self-worth shapes the way you show up in your content ✨ Why so many women struggle to articulate their value (hello, imposter syndrome) ✨ Practical ways to communicate your expe...
2025-02-20
17 min
The Powerful Content Podcast
Expertise isn’t about knowing everything—it’s about knowing enough to help the right people.
What does it really take to position yourself as an expert? Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet? In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence. Mel walks you through: ⚡ How to get crystal clear on your niche and expertise (so people instantly get what you do) ⚡ Why your unique perspective is your biggest...
2025-02-05
14 min
The Powerful Content Podcast
4 Content Marketing Must-knows for 2025
What Small Business Owners Need to Know About Content Marketing in 2025 Does it feel like content marketing is changing so fast that you don’t know what actually matters anymore? You’re not alone. The pressure to keep up with every new trend can be exhausting—but here’s the good news: you don’t have to do it all to make an impact. In this episode of The Powerful Content Podcast, Mel Daniels shares the key content marketing shifts small business owners actually need to pay attention to in 2025. She’ll cover off: ✅ Why human-first c...
2025-01-29
17 min
The Powerful Content Podcast
Embracing your authentic self in 2025 – Inspiration from my word of the year
How do you align your content and business with the most authentic version of yourself? In this very special milestone episode of The Powerful Content Podcast, Mel dives into the power of choosing a 'word of the year' and how it can shape the way you approach life and business. She shares her personal journey to uncovering her word of the year and unpacks what it means to her and and how it’s already helping her be more conscious of intention, ease, and purpose. Mel also gives you four simple but powerful qu...
2025-01-15
17 min
The Powerful Content Podcast
BEST OF - How to craft a content strategy you’ll actually use
🎉 BEST OF The Powerful Content Podcast: The Most-Downloaded Episodes of the Year! 🎉 This year has been incredible, and I'm thrilled to revisit the episodes that resonated most with you, our amazing listeners! Whether you’re tuning in for the first time or reliving these favourites, these standout conversations offer insights, inspiration, and moments that truly defined the year. Sit back, relax, and enjoy the BEST OF episodes that captured your hearts, sparked your curiosity, and kept you coming back for more. Let’s dive in! How to craft a content strategy you’ll actu...
2024-12-25
13 min
The Powerful Content Podcast
Looking back on 2024 to look forward to 2025
Reflect, Review, and Reignite Your Content Strategy for 2025 In episode 146 of the Powerful Content Podcast, host Mel Daniels encourages listeners to pause and reflect on their content creation journey as 2024 comes to a close. She provides a reflective exercise to review what worked, what didn't, and where growth occurred in their content strategy. Celebrating her own three major wins of 2024—publishing a book, guesting on 10 podcasts, and trying new things—Mel stresses the importance of celebrating wins and learning from challenges. She emphasizes the significance of aligning content creation with personal values and offers practical advice on prior...
2024-12-18
14 min
The Powerful Content Podcast
Unlocking the Power of Storytelling in Content Marketing with Lizzie McCauley
Do you know where to start with storytelling in your content? In Episode 145 of the Powerful Content Podcast, host Mel Daniels and her guest Communication and Business Strategist Lizzie McCauley explore the significance of storytelling in content marketing. Lizzie explains why every story, regardless how big or small, is crucial for building trust and connection with your audience. She shares her tips on integrating personal experiences into content so that you can not only humanise your brand but also align them with your business goals. The episode covers bio-writing strategies, using stories...
2024-12-11
33 min
The Powerful Content Podcast
Using AI to sound like YOU in your content
Have you ever stared at a blank screen, wondering what to post or write next? Maybe you're feeling overwhelmed by all the content you "should" create, or perhaps inspiration is nowhere to be found. Enter AI. In this episode, Mel Daniels dives into how AI can spark fresh ideas, save you time, and make content creation feel lighter—without sacrificing your unique voice or authenticity. Because let’s face it, none of us want our content to sound robotic or disingenuous! Mel explores: The biggest misconceptions about using AI in content creation (and how to over...
2024-12-04
19 min
The Powerful Content Podcast
Why content planning is so hard and what you can do to make it easier
Do you know in your head that content planning is good for your business, especially as you go into the end of the year, but feel like it's such a hard thing to actually do? Whilst it may feel like just another thing on your to-do list, in this episode you'll learn how a structured approach saves time and stress, ultimately leading to more intentional and impactful content. Mel Daniels introduces the concept of minimum viable content and how to apply it to your busy business life without compromising the quality of your co...
2024-11-20
18 min
The Powerful Content Podcast
Plan your content smarter: Busting the myths that hold you back
Is content planning really worth the time and effort, or is it just another task that stifles your creativity and adds to your overwhelm? In episode 141 of The Powerful Content Podcast, Mel Daniels looks at this question by debunking common myths around content planning, Mel highlights how it doesn't stifle creativity or add to your workload. Instead, she explains how a flexible and simple content plan can enhance creativity, consistency, and business growth. Mel shares practical strategies to overcome your content blocks, showcases the benefits of a content plan for businesses of all sizes, and off...
2024-11-13
18 min
The Powerful Content Podcast
Transforming ideas into strategic content
Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment! How do you turn a content idea into something meaningful and strategic for your audience? In this episode, Mel Daniels addresses the challenge of turning ideas into meaningful content and shares actionable steps to streamline the process of being more intentional. She discusses the importance of creating strategic content that engages your audience and moves them thr...
2024-11-06
19 min
The Powerful Content Podcast
Embrace your creative potential for business success with Dr Marion Piper
Can creativity transform your business? In this of The Powerful Content Podcast, Mel Daniels speaks with Creativity Coach Dr Marion Piper on the impact of creativity on business success. Listen in as they explore debunking creativity myths, actionable steps to harness creativity such as setting boundaries and dealing with overwhelming inputs and the significance of viewing your business as an art form. Dr Maz gives practical tips to foster creativity through constraints and breaking routines. Tune in to discover how embracing your creative potential can help you stand out, problem solve and...
2024-10-30
35 min
The Powerful Content Podcast
Map your content ecosystem to streamline your strategy
Feeling overwhelmed with content creation and unsure how it all connects? The answer may lie in creating a content ecosystem map. In this episode of The Powerful Content Podcast, Mel Daniels addresses the common challenge of content overwhelm by giving you a step by step run down on how to map your content ecosystem. She explains how to align your content efforts with your objectives through a visual representation of how your content fits together. She covers how to integrate platforms, identify growth opportunities, and ensure your content is both purposeful and strategic. T...
2024-10-23
19 min
The Powerful Content Podcast
Unearth your purpose using astrology with Penny Walters
Do you know what your life's purpose is? In this episode of the Powerful Content Podcast, Mel Daniels welcomes astrologist Penny Waters to talk about the transformative power of astrology. Penny illustrates how birth charts—a snapshot of the heavens at the moment of birth—can reveal profound insights into our life's experiences and purpose. She covers the distinctions between astrology and horoscopes, how multiple planetary influences shape our lives beyond just our sun signs and how astrology acts as a guiding tool for personal growth, career decisions, and relationship dynamics. This episod...
2024-10-16
33 min
The Powerful Content Podcast
My 7 favourite tools that streamline my content creation
Are you confused and overwhelmed by all the tools you could use for your content creation? There are so many to choose from that it is really difficult to know exactly which ones to use. In this episode of The Powerful Content Podcast, Mel Daniels offers insights into selecting the right tools to simplify your workflow, foster creativity, and support collaboration. She emphasises the importance of finding tools that align with your business goals instead of following trends without any regard to your own goals and strengths. 00:00 Introduction: Navigating the overwhelm of...
2024-10-09
23 min
The Powerful Content Podcast
Simple and strategic business planning with Destini Copp
Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it? In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple. Dr Destini Copp talks about the benefits of setting goals, breaking down revenue streams, and creating promotional and content plans. She highlights how a simple, consistent planning approach can help you achieve your goals and maintain focus. She also shares insights on us...
2024-10-02
30 min
The Powerful Content Podcast
Pitch Perfect: The 3 things you need to avoid when pitching
Are you struggling to get your content noticed? In this episode of the Powerful Content Podcast, Mel Daniels shares invaluable advice on how to effectively pitch yourself for collaborations. From guest appearances and summits to workshops and joint launches, Mel breaks down the do's and don'ts of pitching to expand your audience. She also covers a six-step process to prepare, research, connect, pitch, accept, and post-collaborate for maximum impact. Dive in for practical tips on building genuine connections and leveraging collaborations to grow your business. 00:00 Introduction: Struggling to get noticed? 00:45 Welcome to The Pow...
2024-09-25
21 min
The Powerful Content Podcast
4 ways to support yourself as a sensitive business owner so that you can be softly successful with Sam Dhu
Do you feel things deeply? You may be a sensitive person. Join Mel Daniels and guest Sam Dhu, a psychotherapist, mentor, and coach, as they explore how sensitivity can be a superpower for business owners. They discuss the challenges and strengths of being a sensitive business owner and offer practical ways to prioritise self-compassion, manage business pressures, and redefine success. Sam introduces the concept of being 'softly successful,' emphasising the importance of aligning business practices with personal strengths and celebrating individuality. The episode also highlights the impact of the environment on productivity and t...
2024-09-18
36 min
The Powerful Content Podcast
7 easy collaboration ideas for business growth
Are you feeling stuck, trying to grow your business but unsure what to try next? Maybe you've tried different strategies but still feel overwhelmed and disconnected. Collaboration may be the answer you’re looking for and in this episode, you’ll get all the collaboration ideas you need to feel more inspired! Mel Daniels shares personal experiences and insights on participating in bundles, summits, guest podcasting, and cross-promotions to expand reach, enhance credibility, and spark new ideas. She outlines essential factors for choosing the right collaborators, emphasising the importance of similar values, complementary business...
2024-09-11
19 min
The Powerful Content Podcast
The 4 types of images every business needs with Grace Costa
Do you know what types of images that you need for your business? In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success. Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling images. Grace explains when to hire a professional photographer, tips for organising your image library, and numerous ways to us...
2024-09-04
35 min
The Powerful Content Podcast
A step-by-step guide to how I create content for my business
Have you ever wondered how a Content Marketing Strategist creates their content? In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms. Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective. This episode also includes practical insights on using AI, scheduling, and optim...
2024-08-28
20 min
The Powerful Content Podcast
How to level up with your brand with Rowena Preddy
What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values and client expectations, and recognizing when it's time for a rebrand. Their engaging conversation is filled with practical advice, including steps to...
2024-08-21
32 min
The Powerful Content Podcast
Creating content that reflects your true value
Are you clearly using your content to communicate the value of your offer? In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers. The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the true value of your offerings. Mel covers six strategies for communicating value through content, including knowing your unique selling proposition, sharing proof of success, educating your audience, collaborating, offering exceptional free content, and being authentically yourself. Throughout the episode...
2024-08-14
18 min
The Powerful Content Podcast
The fastest way to grow your business without paid ads with Jessica Osborn
Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog? In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads. They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling overwhelmed. Key topics include developing high-ticket offers, creating a compelling brand exp...
2024-08-07
40 min
The Powerful Content Podcast
Sell your offer strategically with transformations
Do you struggle to highlight the true value of your offer? Or feel like your content isn’t converting your offers as easily as you’d like? In this episode of the Powerful Content Podcast, Mel Daniels addresses the common struggle of highlighting the true value of an offer and successfully converting content into sales. Mel walks through five essential steps to communicate the transformations your offer provides, shifting from features to outcomes, tapping into emotional benefits, and avoiding common content mistakes. She emphasises the importance of knowing your ideal client and provides actionable strategies to crea...
2024-07-31
18 min
The Powerful Content Podcast
Content that converts - take your ideal client from click to client
Have you ever really thought about the connection between the content that you’re creating and the sales that you make? In this episode of The Powerful Content Podcast, Mel Daniels dives into the distinction between content built for engagement and content built for conversion. Mel emphasises the importance of a holistic approach to content creation, moving beyond mere social media engagement to create a comprehensive journey for clients. She outlines strategies to integrate content touchpoints effectively and discusses the benefits of focusing on authenticity and personal strengths. Mel also high...
2024-07-24
18 min
The Powerful Content Podcast
Why you shouldn’t focus on social media engagement
Do you believe that engagement is the most important thing when it comes to your social media content? Well, despite what you may have been told, it’s not. In this episode of the Powerful Content Podcast, Mel Daniels challenges the common belief that social media engagement is the most critical metric for business success. She argues that while engagement—likes, comments, shares—is often touted by experts and algorithms, it does not necessarily translate to increased clients and revenue. Focusing on these 'vanity metrics' can distract from creating a holistic content str...
2024-07-17
14 min
The Powerful Content Podcast
Using systems to unlock business potential with Nicola Depiazzi
Does the idea of implementing systems in your business freak you out a little? Perhaps you think that your business isn’t big enough for them or that it’s not worth the investment of your time? In episode 123 of The Powerful Content Podcast, host Mel Daniels speaks with Nicola Depiazzi of Green Pillars Co, to discuss the importance of systemisation for business growth and how to make your approach simple and easy. Nicola shares the significance of documented systems in achieving scalability and ensuring business future-proofing. They discus...
2024-07-10
33 min
The Powerful Content Podcast
8 lessons I’ve learned from 8 years in business
How long have you been in business? Whether it’s one month or 10 years, there’s one certainty. It’s a learning curve! In this episode of the Powerful Content Podcast, Mel Daniels shares personal and valuable insights from her eight-year business journey. Addressing topics like overcoming imposter syndrome, the importance of community, and embracing your true self, Mel provides practical advice aimed at helping entrepreneurs navigate their own paths. Mel covers eight key lessons including niching, the merits of seeking help early, recognising one's worth, and understanding that different phases in life are just seasons. ...
2024-07-03
19 min
The Powerful Content Podcast
The layers of online success. Build a profitable, holistic business with Sandy Hanrahan
Do you ever feel disconnected to your online business? Like it’s become a replacement of your 9 to 5 and far from the financial freedom you originally desired? In this episode of the Powerful Content Podcast, Mel Daniels speaks with Sandy Hanrahan, a business mentor from Abundant Business Training. They delve into the importance of balancing rational strategies with the spiritual and soul, for a holistic approach to online business success. Sandy shares her unique journey as a digital nomad, the role of intuition in business, and practical advice for financial management and com...
2024-06-26
37 min
The Powerful Content Podcast
4 things I don’t care about when it comes to consistent content
Do you struggle with content consistency? You’re not alone! In this episode of the Powerful Content Podcast, Mel Daniels challenges common misconceptions about consistency in content creation. She emphasises that consistency doesn't mean constantly creating new, shiny content, striving for perfection, or following rigid formulas. Instead, it's about using practical strategies to make content creation easier and more sustainable. Mel shares four things she doesn't care about when it comes to consistency and offers tips for maintaining a steady content output. She also highlights the importance of understanding personal strengths and leveraging them to crea...
2024-06-19
16 min
The Powerful Content Podcast
Finding the right system for your business success with Kelsey Silver
Is the thought of implementing systems in your business overwhelming? Just knowing where to start could be the key to momentum. In episode 119 of The Powerful Content Podcast, host Mel Daniels speaks with Kelsey Silver, the Neurospicy CEO, to discuss sustainable business practices for neurodivergent entrepreneurs. The episode covers the importance of starting slow and building effective systems, debunking misconceptions about systems and automation, and how to tailor operating procedures to different energy levels. Kelsey shares practical tips and her unique insights on creating systems that align with one's personal and business needs. ...
2024-06-12
34 min
The Powerful Content Podcast
Easy content with The Holistic Content Marketing Method
Have you ever wondered why content creation feels hard? In this episode Mel Daniels delves into why traditional content marketing methods often feel misaligned and overwhelming for many entrepreneurs. She discusses the flaws of conventional approaches like sales funnels, pre-made content calendars, and algorithm-focused strategies. Instead, Mel introduces The Holistic Content Marketing Method, which integrates personal preferences, strategic thinking, and meaningful audience connections. By aligning content creation with one's heart, mind, and soul, Mel explains how this approach can make content marketing feel more authentic, enjoyable, and effective. The episode also highlights the 10 steps...
2024-06-06
19 min
The Powerful Content Podcast
What empowerment really means with Suzi Petrozzi
You’ve probably heard the word a thousand times, but what does empowerment REALLY mean? In today’s episode, Mel Daniels speaks with Suzi Petrozzi, clinical psychologist, empowerment coach and women’s leadership mentor about the importance of intuitive understanding and self-acceptance in personal growth. She breaks down her 5Ps of empowerment and explains how these principles can guide you to reconnect with your true self and navigate life’s challenges. Suzi shares her journey from growing up between Australia and Croatia to her passion for helping women through mentorship, online courses, and retreats. T...
2024-05-29
39 min
The Powerful Content Podcast
How to stand out with your content with this one simple thing
Do you wish that your content could make you stand out more online? In this episode of the Powerful Content Podcast, Mel Daniels explores how embracing and communicating your core beliefs can make you the obvious choice in your industry. She discusses the importance of identifying and integrating core beliefs into your content strategy to create purposeful and powerful content. You’ll hear practical tips on leveraging these beliefs to shape your brand identity, drive decision-making, and maintain consistency in your messaging. She provides insights on the impact of neglecting your core beli...
2024-05-23
21 min
The Powerful Content Podcast
Understanding the legal aspect of running a competition for your business with Emma Heuston
Have you ever considered the legal aspects of running a competition for your business? In this episode of the Powerful Content Podcast, Mel Daniels talks with guest Emma Heuston about the ins and outs of using competitions as a business strategy. Emma, a former lawyer turned author and entrepreneur, shares her journey from practicing lawyer to creating legal business resources and tools. The episode delves into the legal considerations businesses must keep in mind when running competitions, focusing on the distinction between games of chance and games of skill, the legal obligations tied to ea...
2024-05-15
32 min
The Powerful Content Podcast
Creating content with heart: A holistic approach
Embracing Content Creation with Heart: A Holistic Approach Do you feel like there’s something missing from your content? Or that the methodologies that you’re told you ‘should’ be following, feel wrong? Listen to that feeling. In this episode of the Powerful Content Podcast, host Mel Daniels covers the importance of creating content with heart, not just content based on a formula or someone else’s strategy. Because when you can learn to trust yourself and believe in your intuition then that’s when your content will start to come from the heart...
2024-05-08
20 min
The Powerful Content Podcast
The Secrets to Successful Hiring with Paula Maidens
Ever wondered the secret of hiring the perfect team member? In this episode Mel Daniels speaks with Paula Maidens about building great teams. They cover the 'what' and 'how' in job descriptions to attract the right candidates, the common mistakes made during the hiring process, the importance of clarity in hiring, having correcting conversations with team members, and the need for clear communication to avoid assumptions. Paula emphasises starting the hiring process early and providing training and support for team members to ensure success. 00:00 Welcome to the Powerful Content Podcast 00:5...
2024-05-02
33 min
The Powerful Content Podcast
Increase your content confidence with heart, mind and soul
Do you lack confidence in your content? In this episode of the Powerful Content Podcast, Mel Daniels addresses the common issue of lacking confidence in content creation, which hampers the ability to share powerful messages. Mel discusses the reasons behind this lack of confidence, including comparisonitis, imposter syndrome, unrealistic expectations, and fear of failure. She busts myths around confidence and explains its dynamic nature, debunking the belief that confidence is permanent or solely linked to extroversion. She outlines three key components essential for boosting content confidence: heart, mind, and soul, highlighting the imp...
2024-04-24
17 min
The Powerful Content Podcast
Use your strengths to create content that matters
Have you ever been told to do something a certain way and tried it, but it felt soooo wrong? Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome. In this episode of the Powerful Content Podcast, Mel Daniels explores the importance of creating content in a way that feels authentic and aligned with your strengths and personality. She encourages you to identify and use your unique strengths to your...
2024-04-10
19 min
The Powerful Content Podcast
Embracing The Power of Content
Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment! Do you use The Power of Content to your advantage? In this episode Mel Daniels delves into the definition of powerful content, highlighting its human-centric nature over AI-driven content and emphasising content creation from a balanced perspective that accounts for both the creator and the audience. The episode further explores a simple framework...
2024-04-04
18 min
The Powerful Content Podcast
The Power of Content and your business journey
The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book. In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design. When you embrace your unique self in your own business journey, anything is possible. Listen in to learn more ab...
2024-03-27
21 min
The Powerful Content Podcast
Bold goal setting with Sara Mayer
Do you find goal setting difficult to do? In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting. Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and business goals. They discuss the significance of reflection, the role of measurable goals, and strategies for embedding these goals into daily life to ensure progress. Sara also introduces the concept of 'The Gap and the Gain' for ass...
2024-03-20
26 min
The Powerful Content Podcast
Even introverts can be visible
Do you think that in order to be visible you need to be an extrovert? In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation. Mel emphasises that visibility is about making it easy for your ideal client to find you, not about being everywhere or being the loudest. She also shares practical strategies for increasing visibility, including creating powerful content, having a message that matters, and being consistent. Included in the episo...
2024-03-13
24 min
The Powerful Content Podcast
How to craft a content strategy you’ll actually use
Do you wish that you could create a content strategy that’s both sustainable and actionable? In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business. This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use! Mel covers: ✨ What a strategy is, and what it isn’t ✨ Unpopular opinion: 4 reasons why you don’t need to START with a strategy ✨ The 5...
2024-02-14
13 min
The Powerful Content Podcast
Finding success and balance with Steph Gobraiel
In episode 101 of the Powerful Content Podcast, host Mel Daniels speaks with Steph Gobrael, founder of S38 Business Management, on the importance of achieving a work-life balance to enhance productivity and personal satisfaction. They discuss Steph's transition from the corporate field to entrepreneurship prompted by her desire to spend quality time with her family. Steph also shares her strategy on planning, practicing self-care, and constantly stepping out of her comfort zone as the key aspects of success. 00:08 Introduction to the Powerful Content Podcast 00:59 Acknowledgement of Traditional Custodians 01:23 Introduc...
2024-02-07
28 min
The Powerful Content Podcast
5 things to do in 2024 to increase the impact of your content
Are you looking to increase the impact of your content? If you’re here I know that as a purpose-led entrepreneur you want to serve your clients through content that makes a difference. In this episode, Mel covers: ✨ How trends are not the only way to increase the impact of your content ✨ The 5 foundational elements you need to include in your content marketing instead ✨ Why being more YOU is so important to your success (and how you feel about content creation too) Links mentioned in this podcast Leave a Googl...
2024-02-01
16 min
The Powerful Content Podcast
Episode 98 - Welcome to 2024
In this episode Mel covers: ✨ What 2024 looks and feels like at Meld HQ ✨ Her word of the year and how she’s bringing it to her business ✨ Ways in which she’s bringing her content objective to life in Q1 Links mentioned in this podcast Chat with Mel Mel’s speaker credentials If you enjoyed listening to this episode, then you’ll also love: Episode 55 – Celebrating a year with Adam Daniels Episode 76 – Creating friction-free content I use and recom...
2024-01-17
14 min
The Powerful Content Podcast
Looking back to look forward
In this episode Mel covers: ✨ 3 things that stand out in 2023 ✨ Finding gratitude, learning and growth even in the tough times ✨ How looking back can help you look forward, especially when it comes to your content Links mentioned in this podcast Content review and planning guide If you enjoyed listening to this episode, then you’ll also love: Episode 55 – Celebrating a year with Adam Daniels Episode 84 – Finding purpose in your content journey I use and recommend Podbean and Des...
2023-12-28
09 min
The Powerful Content Podcast
Talk it out with Mel: Starting a podcast with Kaz Parrott
In this episode Mel and Kaz cover: ✨ The two things that hold you back from starting a podcast, or any new content project ✨ How articulating your intention will help you connect to the vision of why you want to start a podcast ✨ The only two pieces of tech you need to start your podcast Where to find Kaz Facebook: https://www.facebook.com/Connectededucation/ Instagram: https://www.instagram.com/kids\_emotional\_wellbeing Website: https://raisingconnectedkids.com.au/about/ Links mentioned in this podcast Banish the blank screen w...
2023-11-22
30 min
The Powerful Content Podcast
Finding purpose in your content journey
In this episode, Mel covers: ✨ The importance of shining stories and where you can find them ✨ How to embrace your flow and creativity to create powerful content that resonates with your ideal client ✨ The future of the powerful content movement and how you can be a part of it Links mentioned in this podcast Kickstarter campaign for Mel’s book The Power of Content If you enjoyed listening to this episode, then you’ll also love: Episode 74 – 3 simple ways to improve your message Episode 66 - How to bring The Cont...
2023-10-11
15 min
The Powerful Content Podcast
Maintaining momentum into the last 90 days
In this episode, Mel covers: ✨ The four things you can do to ensure that you keep moving forward at this time of year ✨ How you can use a flexible content plan to ensure you’re meeting your goals ✨ How she’s implementing all of this to her own business in the last 90 days Links mentioned in this podcast Kickstarter campaign for Mel’s book The Power of Content Content Creator Archetype Quiz If you enjoyed listening to this episode, then you’ll also love: Episode 10 – The power of...
2023-09-27
13 min
The Powerful Content Podcast
Why content creation feels hard and how to fix it
In this episode, Mel covers: ✨ 5 reasons content creation feels hard for you right now ✨ 3 ways to make it feel easier and lighter ✨ Why content creation is not about more, but rather doing less Links mentioned in this podcast Unlock consistent content > www.thecontenteffect.com.au/unlock Episode 256 of The Brand Builders Lab with Suz Chadwick https://suzchadwick.com/podcast/eps-256-the-4-content-creator-archetypes-with-mel-daniels/ If you enjoyed listening to this episode, then you’ll also love: Episode 58: Cracking the content marketing code Episode 50: How to fall back in love with...
2023-04-26
15 min
The Powerful Content Podcast
Celebrating a year of podcasting with Adam Daniels
In this special anniversary episode Mel and Adam cover: ✨ Adam asks the tough questions! Find out things like what’s Mel’s fave pizza topping, dealing with people who are different and why footy plays a big part in her life ✨ Understand why Mel thinks starting a business was scary and what helps her leap out of bed each morning ✨ Uncover her unpopular opinions and how you can have an impact on someone’s life If you enjoyed listening to this episode, then you’ll also love: Episode 51: Content that co...
2023-03-22
34 min
The Powerful Content Podcast
Build your email list without feeling salesy
In this episode Mel covers: ✨ The importance of shifting your perspective to see building your email list less salesy ✨ How feeling less salesy is more about attracting the RIGHT people to your email list ✨ Building your list in a non-salesy way is about connecting with the right people right from the start of the client journey. Links mentioned in this podcast Facebook Group > www.facebook.com/groups/thecontentproject Un-boring ideal client avatar > www.meldbusinessservices.com.au/unboring-ideal-client-avatar Mel’s done-for-you services > www.meldbusinessservices.com.au/services If you enjoyed l...
2023-03-01
15 min
The Powerful Content Podcast
Fall in love with your content marketing again
In this episode Mel covers: ✨ Giving yourself permission to let go of the ‘shoulds’ ✨ 4 steps to get back to loving your content marketing again ✨ Stepping out of FOMO and into a space of lightness and joy with your content marketing Links mentioned in this podcast Content Review and Planning Guide DM Mel on Instagram If you enjoyed listening to this episode, then you’ll also love: Episode 32 - Creating a message from the heart Episode 30 – how to create your content in under an hour Rea...
2023-02-15
15 min
The Powerful Content Podcast
Best of 2022: Creating confidence with content
In this episode Mel covers: ✨ The interconnection between content and confidence ✨ How leaning into your values and beliefs can help you create your compelling message and increase your confidence to share it with the world ✨ Use the circle of confidence to create, share, feedback and refine your content Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The...
2023-01-04
18 min
The Powerful Content Podcast
Best of 2022: Abundant content ideas
In this episode Mel covers: ✨ Discover the core reason why we create content so that the ideas can begin to flow ✨ How content creation becomes easier when we’re aligned ✨Unlock the key to abundant content by knowing what to create and the possibilities to reuse it. Links mentioned in this podcast The Content Effect Pinterest Trends If you enjoyed listening to this episode, then you’ll also love: The power of reimagination The key to powerful content Ready to work with me? 👉🏻 Ge...
2022-12-28
18 min
The Powerful Content Podcast
Best of 2022: 12 lessons from 12 months of running a membership
In this episode Mel covers: ✨ 12 powerful lessons learnt whilst running a membership ✨ How growth happens outside our comfort zone ✨ Decisions in line with your values are the most sound, but also remember to follow your heart ✨ Why Kajabi has been the right choice for running The Content Effect Links mentioned in this podcast Kajabi’s 3 months for $99 Kajabi free 30 day trial The Content Effect Fun Reel with members 1 If you enjoyed listening to this episode, then you’ll also love: 5 biggest mistakes your making with your con...
2022-12-21
20 min
The Powerful Content Podcast
Let go and celebrate
Show notes In this episode Mel covers: ✨Why you should let go and celebrate at this time of year ✨ Sometimes the greatest growth comes out of the unexpected ✨ Questions to ask yourself when thinking about how to approach your content next year Links mentioned in this episode: Content review and planning guide The Content Project If you enjoyed listening to this episode, then you’ll also love: Grow your mindset mastery with Anthea Cutler Do business y...
2022-12-14
19 min
The Powerful Content Podcast
Taking responsibility of your brand with Chantelle King
In this episode Mel and Chantelle cover: ✨ The three elements of a truly integrated brand strategy – Strategy, Design and Energy ✨ How you can learn to take responsibility for your brand ✨The importance of accessibility and ways you can bring it to your audience through your brand strategy ✨ Supporting yourself energetically and physically to bring your brand vision to life Where to find Chantelle Facebook Instagram Website 7 Elements to create a Visual brand that feels like an extension of you ...
2022-12-07
29 min
The Powerful Content Podcast
Calming the end of year crazies
In this episode Mel covers: ✨ 3 ways you can calm the end of year rush and overwhelm ✨ Using them to your advantage so that you can enjoy a break, not just use it to recover ✨ Tuning into your time, energy and resources to make life easier Links mentioned in this podcast Show up with consistent content workshop Unlock your content super power If you enjoyed listening to this episode, then you’ll also love: 5 stages of powerful content Reducing c...
2022-11-30
15 min
The Powerful Content Podcast
Overcoming imposter syndrome in your marketing with Lily Rudolph
In this episode Mel and Lily cover: ✨ How imposter syndrome shows up in your marketing and what you can do to overcome it ✨ Understanding your why and embodying your super power ✨ Creating a business that you love to market in a way that’s algined Where to find Lily Facebook Website Free Breakthrough Session Links mentioned in this podcast Dream Client Meditation and workbook If you enjoyed listening to this episode, then you’ll also love: The key to powerful content The secret to showing up...
2022-11-23
27 min
The Powerful Content Podcast
The recipe for consistent content
In this episode Mel covers: ✨ The most common reasons why you’re not consistent with your content ✨ 3 easy ways to get consistent content quick wins on the board ✨ The 4 steps to consistent content Links mentioned in this podcast Unlock your content super power quiz Show up with consistent content workshop If you enjoyed listening to this episode, then you’ll also love: The power of reimagination Using your content superpower Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The C...
2022-11-16
22 min
The Powerful Content Podcast
Authentic copywriting to show up as the real you with Gemma Lumicisi
In this episode Mel and Gemma cover: ✨ Finding the joy and creativity in switching off so you can be more YOU ✨ Learning how to reconnect in a disconnected world ✨ How to stop hiding behind words and step into your uniqueness with confidence Where to find Gemma Facebook Instagram Website Links mentioned in this podcast Free chapter of Done with Dull Purchase Done with Dull and Ready to Roll on all the major online booksellers If you enjoyed listening...
2022-11-09
28 min
The Powerful Content Podcast
Are you a good guest?
Show notes In this episode, Mel covers: ✨ Why you should include guesting as part of your content strategy ✨ How to turn a pitch maybe into a yes ✨ Top tips to make sure that you’re being a good guest Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: The truth about email automations Building an aligned audience with the perfect lead magnet Ready to work with me? 👉🏻 Get you...
2022-11-02
14 min
The Powerful Content Podcast
Knowing your numbers to grow your business your way with Lisa Turner
In this episode, Mel and Lisa cover: ✨ Why it’s so important to look after and nurture your numbers ✨ Practical tips on how to record your income and expenses ✨ The critical signs it’s time to outsource your bookkeeping and how to find your perfect partner Where to find Lisa Instagram | Website| Podcast Links mentioned in this podcast: Lisa’s free P&L Generator - simply plug and play your expenses Or, if you're ready to outsource those books, here are the questions you...
2022-10-26
26 min
The Powerful Content Podcast
Creating a message from the heart
Shownotes In this episode Mel covers: ✨ Busting 5 myths around messages ✨ The 3 elements of a message from the heart ✨ How values and beliefs are a missing link in your mesage Links mentioned in this podcast The Content Effect Un-boring ideal client avatar If you enjoyed listening to this episode, then you’ll also love: Simple social media plan sorted The power of reimagination Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted...
2022-10-19
24 min
The Powerful Content Podcast
The 5 stages of powerful content
In this episode, Mel covers: ✨ How curiosity leads to a love of content strategy ✨ The 5 stages of The Content Effect framework ✨ How to determine which stage you’re at and your next best actions to move through the stages Links mentioned in this podcast Soulful sales funnels 5-day challenge The Content Effect If you enjoyed listening to this episode, then you’ll also love: The power of reimagination Simple social media plan sorted Ready to work with me? 👉🏻 Get yourself on the waitlist for...
2022-10-12
17 min
The Powerful Content Podcast
How to create your content in under an hour each month
In this episode, Mel covers: ✨ Why you need to step back in order to be able to create content quickly each month ✨ The three things that will help you to gain momentum with your content creation ✨ The power of planning and how to use it to your advantage with content creation Links mentioned in this podcast Soulful sales funnel 5-day challenge Content Strategy Package The Content Effect If you enjoyed listening to this episode, then you’ll also love: Simple social media plan sorted The power of reimag...
2022-10-06
18 min
The Powerful Content Podcast
Creating a thriving community with Carrie Kwan and Lucy Kippist, Mums & Co
In this episode, Mel, Carrie and Lucy cover: ✨ The meaning of mumbition and how to harmonise the different facets of your life ✨ The key elements of building an aligned and thriving community to help the collective good, not just yourself ✨ The value of connection, learning and growth and how the MPowered conference can help you with this Where to find Mum & Co Instagram LinkedIn Website Links mentioned in this podcast Be MPowered Conference Join the Mums & Co Community Mumbition the Podcast If you...
2022-09-28
31 min
The Powerful Content Podcast
The truth about email automations
In this episode Mel covers: ✨ How to make sure that you’re creating email automations that are powerful and soulful ✨ The 5 truths that everyone needs to know about email automations ✨ Where email automations fit inside your soulful sales funnel Links mentioned in this podcast Soulful sales funnels 5-day challenge If you enjoyed listening to this episode, then you’ll also love: Why sales funnels suck The key to powerful content Ready to work with me? 👉🏻 Get yourself on the...
2022-09-21
22 min
The Powerful Content Podcast
Using our cycles to create powerful content with Laura Dick
In this episode, Mel and Laura cover: ✨ How to harness your cycle for best utilising your energy in creating a successful business ✨ Using cycles in an aligned way for creating powerful content ✨ The power of intention and how to make the most of your time and energy Where to find Laura Dick Instagram Website The With Flow Podcast The secrets to launching with flow – Laura’s free audio training series Links mentioned in this podcast Mel’s episode on The With Flow Podcast - Creating power...
2022-09-14
32 min
The Powerful Content Podcast
Reducing content overwhelm
In this episode Mel covers: ✨ The impact of content overwhelm and how you can rewrite the narrative of overwhelm ✨ The three things you need to understand before you dive into content strategy to make it easy ✨ Why knowing the client journey, what types of content to create and when and using the power of reimagination can reduce your content overwhelm Links mentioned in this podcast Unlock your content super power The Content Roadmap If you enjoyed listening to this episode, then you’ll also love...
2022-09-07
20 min
The Powerful Content Podcast
How to turn your knowledge and experience into an online course business with Liz Morris
In this episode Mel and Liz cover: ✨ Why having a course as leveraged income can be good for your business ✨ Overcoming your imposter syndrome and getting your course out into the world ✨ The importance of you and your uniqueness when it comes to running your business Where to find Liz Website Instagram Facebook Links mentioned in this podcast Liz’s free 3 Part Mini Training - How to turn your knowledge and experience into an online course business If you enjoyed listening to this ep...
2022-08-31
36 min
The Powerful Content Podcast
Creating confidence with content
In this episode Mel covers: ✨ The interconnection between content and confidence ✨ How leaning into your values and beliefs can help you create your compelling message and increase your confidence to share it with the world ✨ Use the circle of confidence to create, share, feedback and refine your content Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: The power of reimagination Should you batch your content Ready to work with m...
2022-08-24
18 min
The Powerful Content Podcast
Grow your business with mindset mastery with Anthea Cutler
In this episode Mel and Anthea cover: ✨ The mindset framework that will help you reprogram your brain so you can achieve all that you desire ✨ Understanding how embracing the sub-conscious can skyrocket your mindset mastery ✨ Working on your mindset from a place of abundance, rather than focusing on your limiting beliefs Where to find Anthea Cutler Facebook | Instagram | Website Links mentioned in this podcast Grab your FREE month in Mindset Magic Membership. Click on the monthly option and then the code mmmexplo...
2022-08-17
33 min
The Powerful Content Podcast
12 lessons from 12 months of running a membership
In this episode Mel covers: ✨ How growth happens outside our comfort zone ✨ Decisions in line with your values are the most sound, but also remember to follow your heart ✨ Why Kajabi has been the right choice for running The Content Effect Links mentioned in this podcast Kajabi’s 3 months for $99 Kajabi free 30 day trial The Content Effect Fun Reel with members 1 If you enjoyed listening to this episode, then you’ll also love: 5 biggest mistakes you making with your content and what to do about it Abundant co...
2022-08-10
20 min
The Powerful Content Podcast
Why Your Niche Is Your Secret Weapon for Powerful Content
In this episode Mel and Jess cover: ✨ Debunking the key fears around niching ✨ Why you need it to attract the right people to your business ✨ How it helps us create powerful content that gets us noticed and remembered Where to find Jessica Osborn Facebook | Instagram | LinkedIn | Website Links mentioned in this podcast 12 Brilliant Ways To Reach Your Ideal Customer - a guide to finding new people to grow your audience. Business JAM program Know Your Niche course If you enjoyed l...
2022-08-03
36 min
The Powerful Content Podcast
Abundant content ideas
In this episode Mel covers: ✨ Discover the core reason why we create content. When we accept and understand this our content then flows more easily. ✨ How content creation becomes easier when we’re aligned ✨Unlock the key to abundant content by knowing what to create and the possibilities to reuse it. Links mentioned in this podcast The Content Effect Pinterest Trends If you enjoyed listening to this episode, then you’ll also love: The power of reimagination The key to powerful content Ready to wo...
2022-07-27
18 min
The Powerful Content Podcast
Do business your way with Kristy Robinson
In this episode Mel and Kristy cover: ✨ Challenging the narrative of what a successful business should look like ✨ The importance of setting your business bedrock (vision, mission and values) and how this plays into your strategy and business model ✨ Embracing the YOU in business and that you’re the expert of your life and business Where to find Kristy Instagram | LinkedIn | Facebook | Website Links mentioned in this podcast Run your business like a boss academy Plan with purpose workbook If y...
2022-07-20
35 min
The Powerful Content Podcast
5 biggest mistakes you’re making with your content and what to do about it
In this episode Mel covers: ✨ 5 mistakes you’re probably making with your content and how to fix them ✨ Giving yourself permission to be yourself and let that energy shine through your content ✨ Ditch your content chaos so you finally feel inspired and motivated to create powerful content Links mentioned in this podcast The Content Effect The Un-boring Ideal Client Avatar Workbook Unlock your Content Super Power Quiz If you enjoyed listening to this episode, then you’ll also love: Why sa...
2022-07-13
17 min
The Powerful Content Podcast
Ditching work-life balance with Louise Robertson
In this episode Mel and Louise cover: ✨ Ditching work-life balance for internal energy balance ✨ How to bring the warrior energies to your content creation ✨ Ideas on how you can implement an internal energy shift Where to find Louise Facebook Instagram Website Links mentioned in this podcast Louise’s anchor gratitude Uncover your Content Super Power Quiz If you enjoyed listening to this episode, then you’ll also love: Should I batch my content? Using...
2022-07-07
32 min
The Powerful Content Podcast
Should you batch your content?
In this episode Mel covers: ✨ Why you should consider batching your content ✨ Using the 4Ps of content creation blueprint to ensure your batching success ✨ How batching isn’t for everyone Links mentioned in this podcast Free training > www.meldbusinessservices.com.au/content-creation-made-easy The Content Project > www.facebook.com/groups/thecontentproject The Content Effect > www.thecontenteffect.com.au/thecontenteffect Unlock your content super power > https://bit.ly/3tS6hkZ If you enjoyed listening to this episode, then you’ll also love...
2022-06-30
17 min
The Powerful Content Podcast
Uncovering your business growth cycle with Michelle Marks
In this episode Mel and Michelle cover: ✨ Whether growing is the right option for you right now ✨3 indicators of why your business isn’t growing and what you can do about it ✨ The importance of growth, rest and preparation when looking at your business performance Links mentioned in this podcast Pathway to Progress free masterclass: https://www.michellemarks.com.au/pathwaytoprogress 12 reasons your business isn't growing (and what to do about it) ebook: https://www.michellemarks.com.au/businessgrowth Mindset jour...
2022-06-22
38 min
The Powerful Content Podcast
5 powerful steps to take when dealing with copy cats
In this episode Mel covers: ✨ The different types of copy cats ✨ 5 steps to deal with your content or services being copied ✨Stepping out of the emotion of the situation and into action If you enjoyed listening to this episode, then you’ll also love: Using your content superpower Creating a powerful message with Hayley Maxwell Ready to work with me? 👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow you...
2022-06-15
15 min
The Powerful Content Podcast
Creating a powerful message with Hayley Maxwell
In this episode Mel and Hayley cover: ✨ The two key components of a powerful message ✨ How to bring more of you to your message and why it matters ✨ Hayley’s unique Fiercely You Messaging Method and how you can use it to dig deeper with your message Where to find Hayley Instagram: www.instagram.com/hayleymaxwellwrites Facebook: www.facebook.com/hayleymaxwellwrites Website: www.hayleymaxwell.com Links mentioned in this podcast Find your most fierce message: https://hayley-maxwell.ck.page/40...
2022-06-08
38 min
The Powerful Content Podcast
Building an aligned audience with the perfect lead magnet
Show notes In this episode Mel covers: ✨ How an aligned audience makes all the difference to making sales and growing your business ✨ Why quality over quantity matters when it comes to using a lead magnet to build your aligned audience ✨ Busting procrastination and getting it done Links mentioned in this podcast Un-boring Ideal Client Avatar The Content Roadmap The Content Effect If you enjoyed listening to this episode, then you’ll also love: The key to powerfu...
2022-06-01
19 min
The Powerful Content Podcast
Cultivating stronger relationships that impact your bottom line
In this episode Mel and Bec cover: ✨ Finding your creative unicorn ✨ How to maximise your creative ROI with the EPICCCC framework ✨ Cultivating stronger relationships and impacting the bottom line Where to find Bec: Facebook: www.facebook.com/bechughesbranding Instagram: www.instagram.com/bechughesbranding Website: www.bechughes.com Links mentioned in this podcast 7 profit plumping strategies training – to grow your creative business without compromising your creative mojo or sacrificing your sanity https://bechughes.com/profit/ 12 mistake...
2022-05-25
37 min
The Powerful Content Podcast
The power of reimagination
In this episode Mel covers: ✨ Why reimagination needs to be a part of your content creation process ✨ Practical ways that you can use reimagination to reach your ideal client ✨ The power of reimagination and showing up as a CEO Links mentioned in this podcast The Content Effect If you enjoyed listening to this episode, then you’ll also love: Using your content super power Bringing you to your powerful content Ready to work with me? 👉🏻 Ge...
2022-05-18
18 min
The Powerful Content Podcast
Under the Hood: The Key to Hitting your Powerful Profit Goals
In this episode Mel and Eliza cover: ✨ What you need to consider when setting powerful profit goals ✨ The three keys to hitting your powerful profit goals – pricing, mix of offers, business model, profit per offer ✨ How to scale your business in line with your powerful profit goals Links mentioned in this podcast Try Eliza’s quiz to help you find your Path to Powerful Profit. Connect with Eliza Ludwig Instagram: https://www.instagram.com/the_flow_society/ Facebook: https://www.facebook...
2022-05-11
28 min
The Powerful Content Podcast
Simple social media plan sorted
In this episode Mel covers: ✨ How to use content as your secret conversion tool ✨The power of planning and how you can use it to reduce your content overwhelm ✨ Using the client journey to make creating a social media plan simple and easy Links mentioned in this podcast The Content Effect waitlist The Content Roadmap If you enjoyed listening to this episode, then you’ll also love: Why sales funnels suck Using your content super power
2022-05-04
20 min