Shows
Money StoriesMelanie Balke: The 7-Figure CEO Who Turned Burnout into BalanceMelanie Balke has built a life most entrepreneurs chase for years. Her business is thriving, her team is energized, and her days move with clarity and intention. She surfs, leads with presence, and shapes her calendar around the rhythm that brings out her best work.Her path reflects more than strategy. It is an identity shift rooted in emotional wealth, sustainable leadership, and the freedom to live life on her terms. This is the inner game of building something that lasts without losing yourself in the process.In this...
2025-10-2451 min
Commerce RoundtableDo Agencies Actually Suck?In this session from Commerce Roundtable San Diego 2024, industry leaders Melanie Balke (CEO & Co-Founder, The Email Marketers), Andrew Faris (Founder, AJF Growth), Liam Veregin (Co-Founder, Aplo Group), Nate Lagos (VP of Marketing, Original Grain), and Jordan West (Founder, UpGrowth Commerce) dive into the realities of agency and brand relationships, tackling the burning question: "Do agencies actually suck?" The conversation covers everything from media buying and growth strategies to managing client expectations and knowing when it’s smarter to keep operations in-house versus partnering with an agency.The panel shares pr...
2025-10-1056 min
The Orita PodcastThe Lifecycle Loop (Win, Keep, Repeat, High Five), with Jess Chan, Melanie Balke, Jessica Levinson, and Orita's Aaron SchwartzEveryone’s talking about AI, discounts, and attribution. But the smartest brands? They’re quietly doubling down on retention, precision, and profitability.In this episode, Aaron Schwartz (Orita) brings together Jessica Levinson (Common Thread Collective), Melanie Balke (The Email Marketers), and Jess Chan (Longplay Brands) to talk about what actually works when acquisition gets expensive and loyalty matters more than ever.They’re covering the hard stuff: what to cut, what to double down on, why “blast the whole list” is still a thing (ugh), and how to personalize without drowning in bad data. It's the clarity every founder, marketer...
2025-05-1249 min
Beyond 8 FiguresMeet the Expert Partners Behind Our $38,000+ Business Growth GiveawayLet’s get straight to it—growth is about making strategic moves, not taking leaps of faith. In this episode, I’m revealing the powerhouse partners behind our $38K+ Business Growth Giveaway. These aren’t just service providers; they’re battle-tested entrepreneurs with proven systems that can help you:Maximize ProfitsBoost Customer RetentionImprove Operational EfficiencyPrepare Your Business for an Exit (or simply a better day-to-day)Featured Partners:1. Mac Lackey – ExitDNAWho: A six-time founder with multiple seven- and eight-figure exits.What: His program teaches you to structure your business for efficiency and long-term value—even if you’re...
2025-02-0508 min
UnprofessionalThe Art of Engagement with Melanie Balke CEO of EmailMarketers.comIs email marketing just sending emails, or is it a dynamic tool for building lasting customer relationships?In this episode, Hilary Corna talks with email marketing strategist Melanie Balke about developing a robust email marketing approach that adapts as a business grows. Melanie shares how to evolve from sending basic campaigns to leveraging advanced segmentation, loyalty programs, and lifecycle optimization. They discuss the role of metrics, how to avoid vanity pitfalls, and the art of balancing promotional content with genuine customer engagement. Whether you're just starting out or looking to refine your email approach, Melanie's insights offer...
2025-01-2328 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceWhy Email Marketing Remains Effective: Insights From Melanie BalkeMelanie Balke is the Founder and CEO of The Email Marketers, a company specializing in helping 8-figure DTC brands grow their revenue and build strong communities through retention marketing. With a deep-rooted passion for entrepreneurship, she built her agency to challenge the flawed traditional model by focusing on genuine client care and exceptional results. Before founding The Email Marketers, Melanie gained valuable experience as Head of Email Marketing at BAMF, a fast-growing LA agency. She has also consulted for global brands like Mercedes-Benz and SMART, with insights across industries like e-commerce and automotive. Beyond her professional achievements, M...
2024-09-0634 min
The Immigrant EntrepreneursMelanie's Journey from Surfing Enthusiast to Email Marketing Maverick🎙️ In this week's episode of "The Immigrant Entrepreneurs" podcast, host Ali Manouchehri is joined by a special guest, Melanie Balke, the founder of the acclaimed email marketing agency, "The Email Marketers."
🏄♀️ Melanie shares her intriguing journey, beginning with her deep-rooted love and passion for surfing.
🖥️ Delving into her professional life, Melanie recounts her initial steps in the world of digital marketing. She offers an insider's perspective on what it was like to work for an e-commerce company, highlighting the skills and experiences that paved the way for her future endeavors.
🚀 Taking a leap of faith, Melanie desc...
2024-01-1057 min
The Remote Work Tribe PodcastThe Remote Work Tribe Podcast: Melanie BalkeIn this episode of the Remote Work Tribe podcast, we chat with Melanie Balke, CEO and founder of The Email Marketers. We discuss the importance of a multi-step complex hiring process, how to train and ensure your team is set up for success when delegating, ChatGPT, how to incorporate it in email marketing workflows, and more. Episode timestamps:What does Melanie’s day-to-day look like? (0:55)How to reduce the number of meetings in your calendar. (1:45)The importance of delegation, mistakes, and how to do it well. (3:00)How to find someone that can grow with you...
2023-12-2831 min
Art District Radio PodcastsPlaylist Mixologie 28 : Du Jazz de 2022MIXOLOGIE, mardi, jeudi et samedi de 19h à 20h. Serge Mariani nous fait partager sa playlist Mixologie.
"Il faut parfois savoir céder à certaines traditions et ce moment de passage d’une année vers une autre s’y prête évidemment. Pas exactement un « best of » mais plutôt un remix des playlists
millésimées 2022, cette Mixologie 28ème du nom propose donc un nouvel assemblage de quelques-uns des extraits d’albums qui ont été les ingrédients des cocktails de l’année écoulée. Seul critère pour le composer: goûter leurs s...
2023-02-2759 min
The Real Heroes of Ecommerce PodcastEp.28 How to Build Brand Affinity with Email and SMS w. Melanie BalkeHow many emails should I send? When should I start? How about discounts? When it comes to Black Friday prep, getting the right email strategy is important. And equally confusing. Every year half of the business world is starting the second they come down from their Halloween candy sugar high. The rest declares that their employees will not work one iota until Thanksgiving.And this year, on top of it all, Amazon is jumping it with a 2nd Prime Day, throwing a wrench into all of it. Melanie talks us through email around...
2022-10-2628 min
808 Podcast#142 Melanie Balke - The Email MarketersMelanie Balke the CEO & founder of The Email Marketers shares how to increase revenue via email marketing.
Get more info at https://www.TheEmailMarketers.com/
2021-09-2307 min
Growth CollectiveE-Commerce and Email Marketing with Melanie BalkeOn this week’s show Max interviews expert e-commerce and email marketing freelancer, Melanie Balke covering topics such as:
E-Commerce in the time of COVID-19,
Which industries in E-Commerce are doing better than others,
Changes to essential verticals,
How e-commerce companies are reacting to COVID-19,
Long term brand building opportunities,
How to utilize trends for your company,
Cost-per-clicks (CPCs) for e-commerce on the advertising side,
Email marketing campaigns to convert new customers,
Preferred ESPs
2020-08-1125 min
Creative PotentialEpisode #31 - What Should E-Commerce Companies Do Right Now with Melanie BalkeWith millions of consumers in home-stays during this pandemic, the rise in e-commerce purchases has left many founders with an interesting problem to solve. Join us as we speak with Melanie Balke, who is a consultant creating and implementing marketing strategies for start-ups to global companies in the skincare, FMCG, SaSS and e-commerce industries.
Send in a voice message: https://anchor.fm/original-salescast/message Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2020-06-0516 min
In the Ring with SUMO HeavyEcommerce Marketing in the COVID-19 Era with Melanie BalkeMelanie is a Marketing Consultant who has worked with global brands such as Mercedes-Benz and Volkswagen. Her focus now lies in digital consulting for start-ups and e-commerce businesses. She has experience in industries such as skincare, home goods, food, beverage, electronics, and more.
Melanie has also built the marketing team and strategy for 2 e-commerce start-ups leading to their acquisition. She's an avid speaker and writer on all things marketing featured in several publications, podcasts and conferences.
She joined Bart Mroz on our Livestream on April 30, 2020 to talk about what techniques and strategies ecommerce merchants can u...
2020-05-0532 min
Ecommerce Marketing SchoolHow To Consistently Get 40% Open Rates (And The Power of Influencers) with Melanie BalkeMelanie's background is in email marketing and advertising. She's worked with skincare brands to food brands to clothing brands. On this episode she shares:Her playbook for working with influencers.Why you should be shooting for 40% open rates with your emails.How to use email and text messaging together.How to calculate what you should be spending on ads.Show Notes & Links:[2:04] The biggest mistakes she sees ecommerce marketers making.[7:45] Tips for getting amazing content for social.[10:03] How to find influencers.[12:40] How to pitch influencers.[13:55] Why a 40% open rate is Melanie’s target for every email sh...
2020-04-2437 min
WeAreLATech Los Angeles Startups Podcast, hosted by Espree DevoraBAMF Media, Growth As A Service: WeAreLATech Startup Spotlight - Melanie Balke & Bryan AlstonDon't miss out on the next WeAreLATech podcast episode, get notified by signing up here http://wearelatech.com/podcast
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2018-07-0439 min