Shows
Business Leaders of America PodcastMelanie Herschorn - Founder and Publisher of Big Impact BooksWelcome to another episode of the Business Leaders of America podcast. In this episode, I sit down with Melanie Herschorn, best-selling author, publisher, book marketing strategist, and founder of Big Impact Books.
From her roots as an award-winning journalist to helping business owners publish and promote books that elevate their influence, Melanie shares the personal story that led her to create a publishing model centered around empowerment and integrity.
We dig into the outdated myths around writing and publishing books, including the belief that simply publishing a book guarantees success. Melanie breaks down what it...
2025-07-2230 min
Invest In Yourself: The Digital Entrepreneur PodcastMelanie Herschorn Exposes the Untold Secrets of Elevating Your Brand Through Book Publishing!In this episode of Invest In Yourself: The Digital Entrepreneur Podcast, your host Phil Better, The Podcast Mogul, sits down with Melanie Herschorn, a seasoned book marketing expert and publisher. Together, they explore the intricacies of turning your book into a powerful tool for influence and impact, offering valuable insights and actionable advice for authors, entrepreneurs, and thought leaders looking to step into the spotlight.What You’ll Learn:🌟 Discover how Melanie turned her expertise into a thriving business🌟 Learn the secrets to effective book marketing strategies🌟 Find out how Melanie overcame the challenges of publishi...
2025-04-0932 min
Scaling ExpertiseE107: Turn Your Expertise Into a Book That Attracts Clients with Melanie HerschornI had the pleasure of chatting with Melanie Herschorn, founder of Big Impact Books, about how professionals—especially attorneys—can use books to build their reputation, attract clients, and scale their businesses. Melanie has a background in journalism, PR, and entrepreneurship, and she now helps experts turn their knowledge into powerful, reputation-building books.We talked about how writing a book can be a game-changer for thought leaders, the biggest mistakes people make when approaching the process, and why books are an essential marketing tool rather than just a passion project.Key Takeaways from Our Conversation:
2025-03-1828 min
Business & Bubbly Podcast with Charity MajorsWhat if your Family and Friends Don't Support Your Dreams (LIVE with Melanie Herschorn) Introduction: In this lively episode of Business & Bubbly, host Charity Majors sits down with the multitalented Melanie Herschorn. Together, they venture into uncharted territory—what do you do when those closest to you aren't your biggest cheerleaders? Whether it's pursuing the title of published author or aspiring speaker, the journey is filled with challenges, especially when family and friends don't embrace your vision. Speaker Bio: Melanie Herschorn is an accomplished author, publisher, and an expert in book marketing. Known for her dynamic speaking engagements and her knack for transforming manuscripts into best-selling books, Me...
2025-03-0620 minBusiness & Bubbly Podcast with Charity MajorsA Tangible Tool for Success Elevating Your Business with Book Publishing (With Special Guest, Melanie Herschorn) Introduction: Welcome back to another inspiring episode of Business & Bubbly! In this episode, your host, Charity Majors, is joined by the remarkable Melanie Hirshorn, a publishing expert and the heart behind Big Impact Books. Melanie helps entrepreneurs elevate their business by becoming published authors, offering a tangible tool for authority and success through book publishing. So pour yourself a glass of bubbly and get ready to discover how you can stand out as an expert in your industry. Speaker Bio: Melanie Herschorn is the founder of Big Impact Books, where she assists entrepreneurs in becoming p...
2025-02-2036 min
GLF PodcastHow Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie HerschornSend us a textJoin Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently. — How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth. — Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons...
2025-01-2926 min
Profit with Law: Profitable Law Firm GrowthWriting Books to Build Legal Authority with Melanie Herschorn - 457Send us a textShownotes can be found at https://www.profitwithlaw.com/457.Ever wondered how writing a book could transform your legal practice and establish your authority?Join Moshe Amsel and Melanie Herschorn, a book marketing expert and publisher, as they delve into the benefits of book writing for attorneys. With over 20 years of experience in celebrity PR, journalism, and entrepreneurship, Melanie shares her insights on how a well-crafted book can be a game-changer for your professional reputation and business growth...
2024-11-1433 min
The Rainmaking PodcastTRP 221: How to Establish Credibility with a Book with Melanie HerschornIn this episode of The Rainmaking Podcast, host Scott Love speaks with Melody Herschorn, book coach and author of Make a Big Impact with Your Book, about how professionals can establish authority, credibility, and trust by writing a book. Melody explains that a well-crafted book serves as a powerful tool for personal branding and business development, providing potential clients with tangible proof of expertise. She emphasizes that while many professionals consider writing a book, most never take action due to uncertainty about where to start. By following a structured approach, professionals can create a book that enhances their credibility...
2024-10-3121 min
The Thoughtful Entrepreneur2057 – How to Turn Your Book into a Business Magnet with Big Impact Books' Melanie HerschornWriting and Publishing for Business GrowthIn a recent episode of our podcast, we had the pleasure of speaking with Melanie Herschorn, the founder and CEO of Big Impact Books. Melanie shared her extensive knowledge on writing, publishing, and promoting books, particularly for business professionals such as attorneys, wealth advisors, and business owners. This blog post delves into the key themes discussed in the episode, offering detailed insights and actionable advice for aspiring authors looking to leverage their books for business growth and thought leadership.Melanie emphasizes the necessity of having a clear purpose before...
2024-10-3017 min
Lead To Greatness Podcast189. Make a Big Impact with Your Book with Melanie HerschornMelanie Herschorn wants to help you step into your spotlight as an authority. A publisher and book marketing strategist for attorneys, wealth consultants, and business owners worldwide, she’s on a mission to empower authors to share their message with the world. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. She earned a master's degree in journalism fr...
2024-09-2326 min
BE THAT LAWYERMelanie Herschorn: Book Writing and Publishing for Branding and GrowthIn this episode, Steve Fretzin and Melanie Herschorn discuss:Book writing for lawyersChallenges in book publishingBooks as marketing toolsRole of technology and AI in publishing Key Takeaways:Lawyers can streamline book creation by repurposing existing content instead of writing new material daily.Carefully vet publishers to avoid rights loss or financial exploitation by selecting those with transparency and industry expertise.Successful book marketing involves pre-launch planning, continual promotion, and leveraging various channels like media and podcasts.AI can assist with editing and formatting but should not be heavily relied upon for writing due to p...
2024-09-1232 min
From Adversity to AbundanceDestroy Your Self-Imposed Glass Ceiling: Leveraging Books for Business Growth with Melanie HerschornAre you ready to uncover the surprising truth about leveraging books for business growth? Dive into the untold challenges and triumphs of a marketing expert's entrepreneurial journey, and discover how to turn adversity into abundance. Join us as we unveil the real impact of sharing your unique story and leveraging it to make a big impact in your business. Stay tuned to unravel the unexpected secrets of book marketing and author strategies that could transform your entrepreneurial path. Get ready to rewrite the narrative of success with a powerful twist.Melanie Herschorn, the founder...
2024-08-0659 min
Legal Mastermind Podcast - Presented By Market My MarketEP 275 - Melanie Herschorn - How Publishing a Book Can Transform Your Legal CareerMelanie Herschorn is the Founder of VIP Book Marketing & Publishing. Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear it most. Her experience as a celebrity publicist, award-winning journalist, and long-time entrepreneur gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, bolster client acquisition, and position themselves as subject matter experts. ...
2024-08-0525 min
Sacred Changemakers139. How Changemakers Can Make A Big Impact With A Book with Melanie HerschornHow Changemakers Can Make A Big Impact With A Book with Melanie HerschornOur guest on the podcast today is Melanie Herschorn, who wants to help you step into your spotlight as an authority. A publisher and book marketing expert for professionals, business owners, consultants, and speakers worldwide, she’s on a mission to empower authors to share their message with the world. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, and clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought lea...
2024-07-1548 min
Business Growth TrailblazersMarket Your Book Effectively with Melanie HerschornWelcome to the Business Growth Trailblazers Podcast! In this episode, we dive into writing, publishing, and promoting your book effectively.
Melanie Herschorn wants to help you step into your spotlight as an authority. A publisher and book marketing strategist for attorneys, business owners, consultants, and speakers worldwide, she’s on a mission to empower authors to share their message with the world.
With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to...
2024-05-0114 min
The Book Leads: Impactful Books For Life & LeadershipEpisode 93: Melanie Herschorn & Her Book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term SuccessEpisode 93: Melanie Herschorn & Her Book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
ABOUT MELANIE
Melanie wants to help you step into your spotlight as an authority. A publisher and book marketing expert for business owners, consultants, professionals and speakers worldwide, she’s on a mission to empower authors to share their message with the world. With her comprehensive background of over 20 years as a celebrity publicist, award-winning journalist in radio, print, and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to st...
2024-04-231h 06
Success to Significance: Life After Breaking Through Glass CeilingsBeyond the Pages: Empowering Authors to Build Brands, Sell Books, and Establish Authority with Melanie HerschornJoin Lady Jen Du Plessis and guest Melanie Herschorn as they discuss the importance of writing a book and then all the beyond the pages of the book details.__________________Hey there, welcome to this edition of Success to Significance. I wanted to take this opportunity to introduce you to Melanie Herschorn. Thank you so much for taking the time to be a guest on our show. I want to take this opportunity to introduce you. Melanie wants to make your book and brand shine....____________________Join the Success to Significance...
2023-12-0540 min
The Book Coach Chronicles14: Why you Must Market your Book with Melanie HerschornIn this episode, we're talking to Melanie Herschorn who shares her wealth of knowledge on book marketing and shares tips on how to share your message to make a big impact with your book. If you ever considered writing a book to further your business success, that can help bring in new leads and sales, then don't miss this episode.Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to...
2023-11-1535 min
The Writing Community Chat ShowUnlocking Your Author Success_ Building Your Brand and Selling Your Story with Melanie Herschorn.Welcome to another inspiring episode of The Writing Community Chat Show! In this interview, we're thrilled to have the brilliant Melanie Herschorn, a seasoned nonfiction and children's book marketing strategist.🎉 About Melanie Herschorn:Are you an author, coach, consultant, or speaker seeking to illuminate your book and brand? Look no further than Melanie Herschorn. With a passion for crafting clear messaging and impactful content, Melanie empowers clients worldwide to share their missions with the world. Drawing from a dynamic blend of entrepreneurial acumen, award-winning journalism, and PR expertise, Melanie steers her clients toward brand recognition, book sales, and...
2023-09-021h 05
Solopreneur MoneyUnlearning Preconceived Notions 3 Years into the Solopreneur Journey with Melanie HerschornAs a solopreneur, you probably have some preconceived notions about how your business should run. It can be hard to let go of these even after you have been in business for a while. Melanie Herschorn has been a solopreneur for many years. Although she has had many successes with her businesses, she has also had a number of failures. In this episode of Solopreneur Money, Melanie will teach you how to let go by learning from her mistakes. Don’t make the same mistakes that Melanie did; listen in to learn how to avoid them...
2023-05-0830 min
The Author's LeverageEmpowering Authors and Brands to Shine with Melanie HerschornIn this episode of The Author’s Leverage, I am joined by Melanie Herschorn. We’re going to be talking about Empowering Authors and Brands to Shine.Who is Melanie Herschorn?Melanie Herschorn is the queen of book marketing and publishing.Melanie Herschorn wants to make your book and Brand Shine as a non-fiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide.She's on a mission to support and empower her clients to create clear messaging and content that helps 'em share their mission with the world, usin...
2023-03-1529 min
Changing the Sales Game Archives - WebTalkRadio.net097. Melanie Herschorn – Authorship to Boost Your Brand’s Visibility
Connie’s motivational quote for today is by – Sylvia Plath Subscribe with your favorite podcast playerApple PodcastsAndroidRSS
“And by the way, everything in life is writable about, if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.”
Check out our conversation here!
Check Out These Highlights:
Two years ago, I wrote my book ESP (Easy Sales Process): 7 Steps to Sales Success which became an #1 International Bestseller. It was exciting to create something that would help other business owners and sal...
2022-08-3040 min
Changing The Sales GameBoost Your Brand's Visibility Through Authorship With Melanie Herschorn (EP. 97)Connie's motivational quote for today is by Sylvia Plath: “And by the way, everything in life is writable about, if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt." Watch this episode on YouTube. Check Out These Highlights: Two years ago, I wrote my book, ESP (Easy Sales Process): 7 Steps to Sales Success, which became a #1 international bestseller. It was exciting to create something that would help other business owners and salespeople grow their revenue using my proven 7-step...
2022-08-2940 min
Strategic Advisor BoardEpisode 205 "Culture, Communication & Brand Moments": Use the expert content in your book to build your business - Melanie HerschornIn this episode, Melanie Herschorn, CEO and founder of VIP Digital content tells the story of her business. She is an expert digital marketer for coach and consultant authors who want to create an impact with their message. Her journalism and marketing background helps authors get their message to a larger audience and build their brand. Tune in to discover more about Melanie’s unique business...Connect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardShelby Jo Long: www.linkedin.com/in/shelby-jo-long
2022-08-2616 min
The Author's LeverageRepurposing Content with Melanie HerschornOn the next episode of the Authors Leverage, I’m joined by Melanie Herschorn. Melanie wants to make your book and brand sparkle online. As a content marketing strategist for women coaches and speakers worldwide, she's on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience skill set and their books. With her unique combination of entrepreneurship, award winning journalism and PR experience, Melanie guides her clients to attract and nurture leads, and position themselves as industry experts. She also loves to provide content ma...
2022-03-1438 min
VIP AccessFinding you purpose with Jacinda JacobsEvery woman entrepreneur has a unique purpose, but sometimes it's hard for her to determine what that truly is. That's why Episode 68 of the VIP Access Podcast is about finding your purpose with Jacinda Jacobs.You’ve written a book…now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast...
2022-01-0624 min
Our Story Your StoryContent Marketing Strategies with Melanie HerschornMy guest for this conversation is Melanie Herschorn, content marketing strategist and coach on a mission to empower female entrepreneurs. Melanie Herschorn’s goal is to support women business owners to land more clients by conquering their content marketing challenges. Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR...
2022-01-0524 minVIP AccessWrite Your Book to Grow Your Business with Kelly IrvingA book is a product of who you are, what you do, and your business as a whole. That’s why Episode 67 of the VIP Access Podcast is all about writing a book to grow your business.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.In this e...
2021-12-3026 minVIP AccessThe Power of Messaging with Veronica HoddenbaghClear messaging helps attract and build trust with your ideal audience. When you sit down to create any content, remember that the person reading it is thinking, "What is in it for me?" . That’s why Episode 66 of the VIP Access Podcast is all about The Power of Messaging.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call w...
2021-12-2321 minVIP AccessPublicity as a Lead Generator with Esther KissPublicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
2021-12-1622 minVIP AccessStorytelling from the Stage with Johanna WalkerA story is the shortest distance between two people. We establish a connection by making your audience feel you and be inspired to take action through storytelling. That’s why Episode 64 of the VIP Access Podcast is all about Storytelling from the Stage! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
2021-12-0922 minVIP AccessGetting Consistent, Qualified Leads with Cat StancikIt’s time to stop dreaming and start signing your dream clients. The best way to do that is to make sure your pipeline is filled with people in your ideal target market. That’s why Episode 63 of the VIP Access Podcast is about getting consistent, qualified leads! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Mela...
2021-12-0220 minVIP AccessCreate a Lead Magnet that ConvertsDo you have a lead magnet? Lead magnets help you reach your ideal audience and get them to sign up for your email list. Sure, it’s free for them, but it’s the perfect way to get them to join your customer journey while getting to know you and your expertise. That’s why episode 62 of the VIP Access Podcast is about creating a lead magnet that converts.You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creat...
2021-11-2517 minVIP AccessPublishing with a Cause with Susie SchaeferAs an author, how do you see your book in the world? The broader vision is often missing when people publish. When you identify your mission, you can dive deep, connect with people, and create a community that will help you make the social impact that you desire. That’s why Episode 61 of the VIP Access Podcast is about Publishing with a Cause! You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and you...
2021-11-1818 minVIP AccessCreating your Content Marketing StrategyIf you don’t have a brick and mortar store, potential clients can’t walk in, touch things and ask questions. All they have is the content you put out online. A well-planned content marketing strategy is truly your key to success. That’s why episode 60 of the VIP Access Podcast is about creating your ideal content marketing strategy! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & S...
2021-11-1112 minVIP AccessThe Growing Appeal of Audiobooks with Tina Dietz555Remember that book on CD? What about a book on tape? Maybe you even had a book on record! While audiobooks have actually been around since the 1930s, today’s technology makes them a hot commodity in the publishing industry. That’s why Episode 57 of the VIP Access Podcast is about The Growing Appeal of Audiobooks! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie a...
2021-11-0426 minVIP AccessWhy Storytelling is Key Content CreationStorytelling is as old as time. Stories are memorable and sharing them is how we, as humans, relate to one another. As we see ourselves in a story, we get hooked. That’s why episode 58 of the VIP Access Podcast is about Storytelling in Content Creation! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In th...
2021-10-2817 min
Top Business Leaders | Write Your Book in a Flash Podcast with Dan Janal#114 – Melanie Herschorn on Marketing Strategies Every Author Needs to KnowMelanie Herschorn is a Content Marketing Strategist and Coach on a mission: to support women business owners to land more clients by conquering their content marketing challenges. Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field.
A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood.
Melanie has won numerous journalism...
2021-10-2516 minPodcast | Write Your Book in a Flash Podcast with Dan Janal#114 – Melanie Herschorn on Marketing Strategies Every Author Needs to KnowMelanie Herschorn is a Content Marketing Strategist and Coach on a mission: to support women business owners to land more clients by conquering their content marketing challenges. Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field.
A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood.
Melanie has won numerous journalism...
2021-10-2516 minVIP AccessTurning Ideas Into Reality with Falicia FracassiEvery overnight success is several years in the making. The majority of successful people have had their share of failures too. But by experiencing the ups and downs, entrepreneurs develop skills and expertise which they can use to mentor other budding entrepreneurs, and that’s why Episode 57 of the VIP Access Podcast is about Turning Ideas into Reality! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call wi...
2021-10-2121 minVIP AccessHow to Deal with Negativity OnlineHave you ever received an email or a comment on social media that really annoyed you or made you feel like you were punched in the gut? Hopefully, you realized that you don’t have to stoop to their level because you’re way better than that. You don’t need to respond to the trolls. It’s okay not to engage with them at all. That’s why episode 56 of the VIP Access Podcast is about dealing with negativity online! You’ve written a book...now what? If you’re ready to implement a simple content...
2021-10-1415 minVIP AccessSupporting Women-Owned Businesses with Jessica BargenquastCalling all Lady Bosses! Did you know that 83% of women want to work with or buy from women-owned businesses but 62% don’t know where to find them? That statistic needs to change, and that’s why Episode 55 of the VIP Access Podcast is about Supporting Women Owned-businesses! You’ve written a book...now what? If you’re ready to implement a simple content marketing strategy to create excitement around your book and your brand and make a big impact, schedule your free Sparkles & Strategy Call with Melanie at contentstrategycall.com today. In this episode of the VIP Ac...
2021-10-0717 min
A Turn of EventsHow Content Marketing Will Boost Your Brands Visibility Online with Melanie HerschornWe had a great time with Melanie Herschorn. Melanie shared some great information about HOW CONTENT MARKETING WILL BOOST YOUR BRAND’S VISIBILITY ONLINE.In my interview with Melanie, we discussed:how important content creation is for online business owners;how you know which social media platforms are right for your business;why you should have a business blog;why email marketing is necessary for your business;how you get engagement with your online marketing; andso much more.Melanie HerschornEmail: melanie@vipdigitalcontent.comWebsite: http://vipdigitalcontent.com/Facebook: http://vipdigital.live/communityDiscovery call: ht...
2021-10-0141 minVIP AccessSpeaking on Stages to Boost Visibility with Jackie LapinSpeaking on stages (live or virtually) provides you with instant credibility and positions you as an expert in your field. That’s why episode 54 of the VIP Access Podcast is about Speaking on Stages to Boost Your Visibility.In this episode of VIP Access Podcast, Jackie Lapin, an Author, and a World Leader in educating, mentoring, and coaching people at SpeakerTunity and Conscious Media Creation, is sharing how to save time and broaden your opportunities to find speaking gigs. Some of the talking points Jackie and I go over in this episode include:
2021-09-3018 minVIP AccessThe 360° Approach To Self-Care with Barbie HavenHow do we really define self-care? Is it by simply having a bubble bath surrounded by your sweet-smelling scented candles while sipping your fave cosmopolitan? Sorry to burst your bubble my friend but it’s way more than that. Self-care is intentionally doing things that maintain or improve your mental or physical health. It is tending to the needs that require your attention in your life and implementing these things every day. That’s why episode 53 of the VIP Access Podcast is about the 360° Approach To Self-Care. In this episode of VIP Ac...
2021-09-2315 min
For Her Empire PodcastBoosting your online visibility with content marketing with Melanie HerschornIn today's episode of the For Her Empire Podcast, we talk about content marketing, specifically, how to use content marketing to boost your online visibility.
In this episode, you'll learn
What content marketing is
Why you need it as a business owner
How to create a plan that you can rinse and repeat
How to put together a clear message online will help you land clients, nurture leads, and become the go-to expert in your field
To make the most of what you'll learn today, you need to be really clear on your brand message...
2021-09-2156 minVIP AccessYou wrote the book...now what?You’ve spent so much time and energy birthing your book. You’ve been so focused on the launch. But to grow a community of raving fans, you know you need more. That’s why episode 52 of the VIP Access Podcast is about the Content Marketing Strategy after writing a book! In this episode of VIP Access Podcast, I’m sharing how to leverage your book for your marketing efforts and ways to grow your brand as a whole. Some of the talking points I go over in this episode include:The Conte...
2021-09-1612 minVIP AccessCollaboration, Growth, and Power Partners with Meghann ConterGoodbye to the old way of networking and here’s to The Power Partners System. When you clearly know the target audience you want to reach and focus on the goals you set for your business, there’s no doubt that you will achieve success. That’s why episode 51 of the VIP Access Podcast is about Collaboration, Growth, and Power Partners! In this episode of VIP Access Podcast, Meghann Conter, founder of The Dames and The Mistress of Marketing, is sharing...
2021-09-0919 minVIP AccessStaying the Course with your Marketing StrategyThe next time the algorithm changes or you do a new marketing strategy but don’t make the impact financially you wanted, fret not: today we are talking about the ONE marketing strategy that stands the test of time. Literally. Today’s episode 50 of the VIP Access Podcast is about staying the course in your marketing strategy! Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute...
2021-09-0214 minVIP AccessDeveloping an invincible work/life balance with Alaina SchwartzJuggling everything in your personal and professional life can cause you to stall in business growth or damage relationships with those you love. That’s why episode 49 of the VIP Access Podcast is about developing an invincible work/life balance with Alaina Schwartz.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com tod...
2021-08-2619 minVIP AccessBecoming a Successful Author with Juliet ClarkWriting a book is an amazing way to generate leads and create excitement about your business but, there is a RIGHT way to do it. That’s why episode 48 of the VIP Access Podcast is about Becoming a Successful Author with Juliet Clark.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com tod...
2021-08-1918 minVIP AccessCommunity-Centered Marketing with Sara KhoudaryTo market your brand effectively, it’s important to create a community of raving fans. That’s why episode 47 of the VIP Access Podcast is about Community-Centered Marketing with Sara Khoudary.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Po...
2021-08-1219 minVIP AccessImpact to Income with Jaime RoweSales doesn’t have to be tricky or feel uncomfortable at all. That’s why episode 46 of the VIP Access Podcast is about Impact to Income with Jaime Rowe.Are you a coach, consultant or speaker who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, Jaime Row...
2021-08-0518 minVIP AccessHow to pitch yourself to be on podcastsAre you leveraging OPP, other people’s podcasts, to increase your reach? That’s why episode 45 of the VIP Access Podcast is about How to pitch yourself to be on podcasts.Are you a service-based women business owner who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Po...
2021-07-2911 minVIP AccessThe Importance of Publicity with Lisa Simone RichardsWant to boost your brand's credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards.Are you a service-based women business owner who’s written a book? If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.In this...
2021-07-2222 minVIP AccessInfluencer MarketingShould you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing.If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at contentstrategycall.com today.In this episode of the VIP Access Podcast, I sh...
2021-07-1512 minVIP AccessHeart-Centered Sales with Connie WhitmanDo you shy away from sales because it feels sleazy or spammy? If you avoid sales, you end up leaving money on the table. That’s why episode 42 of the VIP Access Podcast is about Heart-Centered Sales with Connie Whitman.If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podc...
2021-07-0824 minVIP AccessWhy you shouldn’t be on every social media platformAll the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Me...
2021-07-0112 min
Your Entrepreneur ResourcesHow to be Authentic Online with your business and your content with Melanie Herschorn👉 Don’t forget to grab your Free Entrepreneur Resource Library, with no-tech-confusion resource library, 40+ ebooks, checklists, cheatsheets, mini-course and a lot more!🤩In this interview with Melanie Herschorn, we will talk about the importance of being authentic online. As a business owner, you are your brand so being authentically you will resonate with your ideal client.Find the shownotes here!📣 📣 📣Tune in live every week here inside the Facebook group to get expert tips and your questions answered!Monday 5:00pm ESTThursday 4:00...
2021-06-2425 minVIP AccessLive Video Is Here To StayLive video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
2021-06-2410 minVIP AccessPodcasting with Alesia GalatiPodcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Acces...
2021-06-1715 minVIP AccessMake Your Emails Stand OutEmail marketing is an amazing way to nurture your audience and make sales. That’s why episode 38 of the VIP Access Podcast is to help you Make Your Emails Stand Out! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of crafting emails the rig...
2021-06-1011 minVIP AccessThe Importance of Podcast GuestingBeing a guest on a podcast is an amazing marketing tool to expand your reach. That’s why episode 37 of the VIP Access Podcast is about The Importance of Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of being a guest o...
2021-06-0312 minVIP AccessBranding and Social Media with Cheale VillaYour business needs to have branding that helps it stand out in the crowd. That’s why episode 36 of the VIP Access Podcast is about Branding and Social Media! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, Cheale Villa, CEO of Visual Caffeine is sh...
2021-05-2718 minVIP AccessHow my Facebook Group Changed my BusinessDo you have a Facebook group? It's a fantastic lead generator and nurture system too. That’s why episode 35 of the VIP Access Podcast is about changing your business with a Facebook Group! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of having a...
2021-05-2014 minVIP AccessEmail is not DeadEmail marketing is one of the best ways to keep your audience engaged with your business. And it's very much alive. That’s why episode 34 of the VIP Access Podcast is about Email Marketing! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, I’m sharing the importance of havi...
2021-05-1314 minVIP AccessPodcast Guesting with Margy FeldhuhnBuilding your network through podcasts will help your business grow exponentially. That’s why episode 33 of the VIP Access Podcast is about Podcast Guesting! If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 30-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.In this episode of VIP Access Podcast, Margy Feldhuhn, co-owner of Interview Connections, is sharing the importance of being...
2021-05-0617 min
Changing The Sales Game026. Melanie Herschorn - Boost your brand's Visibility OnlineConnie's motivational quotes for today is by – Gregory Ciotti, “Marketing is enthusiasm transferred to the customer.” Check Out These Highlights: For all my business owners, and marketing executives. Do you agree that when you have the right messaging, your marketing can skyrocket your success? Marketing is a critical piece of any business plan. Most people think that marketing is selling. This is not the case! Marketing and selling are two very different things every business needs to do. About Melanie Herschorn: Melanie Herschorn is going to help us understand marketing and how to implement a pl...
2021-04-3040 minVIP AccessHow to Effectively Repurpose your ContentComing up with brand new content ideas isn't always necessary if you take the right steps. That’s why episode 32 of the VIP Access Podcast is about Repurposing your Content! In this episode of VIP Access Podcast, I’m sharing the importance of taking your old content and transforming it into something new and actionable steps you can take right now to begin repurposing your content. Some of the talking points I go over in this episode include:Repurposing for every social media platformWays that you can turn old c...
2021-04-2912 minVIP AccessDiversity and Inclusion with Colleen JamesBeing inclusive in the workplace is vital for the health of your business as a whole. That’s why episode 31 of the VIP Access Podcast is about Diversity Inclusion! In this episode of the VIP Access Podcast, Colleen James, Principal Consultant and CEO of Divonify, is sharing the importance of creating an inclusive environment in the workplace and actionable steps you can take right now to bring diversity to your brand. Some of the talking points Colleen and I go over in this episode include:How you may be excluding members of your workforceWays that...
2021-04-2220 minVIP AccessBranding Strategies with Laura MeyerBuilding a brand that makes your business stand out is key. That’s why episode 30 of the VIP Access Podcast is about Branding Strategies! In this episode of the VIP Access Podcast, Laura Meyer of JoyBrand Creative is sharing the importance of having a mission-driven brand and actionable steps you can take right now to begin building your personal mission statement. Some of the talking points Laura and I go over in this episode include:Why you should have a mission-driven brandW...
2021-04-1420 minVIP AccessStepping Into Your Power with Marie HaleYou hold power as a woman in the business world. That’s why episode 29 of the VIP Access Podcast is about stepping into your power and eradicating the female recession.In this episode of VIP Access Podcast, Marie Hale of AtRevenue is sharing about the fwd@rEvolution movement and actionable steps you can take right now to claim the potential you hold. Some of the talking points Marie and I go over in this episode include:What the female re...
2021-04-0818 minVIP AccessEmail Etiquette 101Emails are an amazing tool to increase sales and keep your audience engaged. That’s why episode 28 of the VIP Access Podcast is about Email Etiquette! In this episode of VIP Access, I’m sharing the importance of sending effective emails to your business community, and actionable steps you can take right now to start creating emails that resonate with your ideal client. Some of the talking points I go over in this episode include:The best time to send an emailHow often you should be sending emails...
2021-04-0113 minVIP AccessCaptions that Convert and ConnectKeeping your audience engaged while building a relationship is key. That’s why episode 27 of the VIP Access Podcast is about Captions that Convert and Connect! In this episode of VIP Access Podcast, I’m sharing the importance of creating a well-structured caption and actionable steps you can take right now to begin writing your own. Some of the talking points I go over in this episode include:How to construct a caption that doesn't look like a sales pitchRepurposing past content into a captionWhy you s...
2021-03-2514 minVIP AccessWhy You Need to Create Consistent ContentShowing up consistently for your audience is a crucial step in building your credibility. That’s why episode 26 of the VIP Access Podcast is about Creating Consistent Content! In this episode of VIP Access Podcast, I’m sharing the importance of posting consistently for your viewers and actionable steps you can take right now to begin planning your content. Some of the talking points I go over in this episode include:How significant it is to consider SEO when posting contentThe importance of becoming a reliable figure for your...
2021-03-1815 minVIP AccessPodcasting with Tracy HazzardBeing a podcaster can grow your business in a huge way. That’s why episode 25 of the VIP Access Podcast is about Podcasting! In this episode of VIP Access Podcast, Tracy Hazzard is sharing the importance of podcasting and actionable steps you can take right now to begin planning a podcast of your own. Some of the talking points Tracy and I go over in this episode include:The longevity of podcastingWhy staying consistent is crucialHow far in advance you should be...
2021-03-1121 minVIP AccessThe First Steps to Success with Olenka CullinanTaking the first steps to begin your business are the most important. That’s why episode 24 of the VIP Access Podcast is about The First Steps to Success! In this episode of VIP Access Podcast, Speaker Olenka Cullinan, Founder of iStartFirst is sharing the importance of making that initial leap of faith and actionable steps you can take right now to find the courage to begin. Some of the talking points Olenka and I go over in this episode include:How to take the first steps within you...
2021-03-0419 minVIP AccessPublic Relations for Entrepreneurs with Arden McLaughlinThe stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations! In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include:Public relations vs. marketingWhat a publicist can...
2021-02-2523 minVIP AccessStorytelling in Marketing with Shea KaneBeing transparent with your audience through storytelling is crucial to getting your message across in a meaningful way. That’s why episode 21 of the VIP Access Podcast is about Storytelling in Marketing! In this episode of VIP Access Podcast, Shea Kane of Storyseller is sharing the importance of storytelling as a business owner and actionable steps you can take right now to begin sharing your stories with your ideal clients. Some of the talking points Shea and I go over in this episode include:How an entrepreneur sho...
2021-02-1819 minVIP AccessAccelerating your Business with Shannon ProciseAnybody can advance their business with a strategic approach. That’s why episode 20 of the VIP Access Podcast is about Accelerating your Business! In this episode of VIP Access Podcast, Shannon Procise is sharing the importance of publicity to accelerate your business and actionable steps you can take right now to get noticed. Some of the talking points Shannon and I go over in this episode include:Accelerating your business in any economyPublicity vs. MarketingHow anyone can be newsworthy Wher...
2021-02-1121 minVIP AccessBecoming a Number One Bestselling Author with Becky NorwoodIt is possible for anyone to write a #1 bestselling book with proper skills and knowledge. That’s why episode 19 of the VIP Access Podcast is about Becoming a Number One Bestselling Author! In this episode of VIP Access Podcast, Becky Norwood of Spotlight Publishing is sharing the importance of exchanging stories and experiences, and actionable steps you can take right now to write a book of your own. Some of the talking points Becky and I go over in this episode include:How to start writing a boo...
2021-02-0422 minVIP AccessScaling Your Team the Right Way with Liz IllgBuilding a strong system of operations for your business is critical when expanding your team. That’s why episode 18 of the VIP Access Podcast is about Scaling your Team the Right Way! In this episode of VIP Access Podcast, Liz Illg of Liz Illg Consulting and Boutique Agency sharing the importance of a well built system of directions, and actionable steps you can take right now to begin expanding your team efficiently. Some of the talking points Liz and I go over in this episode include:Constructing stan...
2021-01-2829 minVIP AccessThe Power of Mentoring and CoachingHaving someone to guide you in the right direction is key when building your business. That’s why episode 17 of the VIP Access Podcast is about Mentoring and Coaching! In this episode of VIP Access Podcast, I’m sharing the importance of Mentoring and Coaching and actionable steps you can take right now to find someone who is right for you. Some of the talking points I go over in this episode include:Coaching that works compared to coaching that doesn'tHow to find the right coach for you...
2021-01-2117 minVIP AccessGetting Started with Video with Nina FroriepVideo creation plays a crucial role in attracting an audience to your business. That’s why episode 16 of the VIP Access Podcast is about Getting Started with Video! In this episode of VIP Access Podcast, Nina Froriep of Clock Wise Productions, Inc. is sharing the importance of video as an entrepreneur and actionable steps you can take towards creating them at home. Some of the talking points Nina and I go over in this episode include:Where to start with video as a new...
2021-01-1423 minVIP AccessProfitable Podcast Guesting with Kristin MolenaarGrowing your network is a vital part of marketing your brand. That’s why episode 15 of the VIP Access Podcast is about Profitable Podcast Guesting! In this episode of VIP Access Podcast, Kristin Molenaar of Yes Boss VA is sharing the importance of delegating as an entrepreneur and actionable steps you can take right now to not do all the work yourself. Some of the talking points Kristin and I go over in this episode include:Why business owners need to delegate Ho...
2021-01-0724 minVIP AccessCreate A Course with Donna AshtonOnline courses are a tried and true way to grow your business. That’s why episode 14 of the VIP Access Podcast is about creating a profitable course! In this episode of VIP Access Podcast, Donna Ashton is sharing the details of building a profitable course and actionable steps you can take right now to begin to create the online course you’ve always dreamed of. Some of the talking points Donna and I go over in this episode include:How to work less and make more
2020-12-3127 minVIP AccessIdentify your Vision and Purpose with Carey ConleyEvery business owner needs a crystal-clear vision. That’s why episode 13 of the VIP Access Podcast is about Identifying your vision and purpose! In this episode of VIP Access Podcast, Carey Conley is sharing why writing down your vision and goals yields success for entrepreneurs and actionable steps you can take right now to move the needle on your business. Some of the talking points Carey and I go over in this episode include:Why entrepreneurs need to have a clear visionThe importance of set...
2020-12-2423 minVIP AccessGetting Engagement for Your BrandYou keep hearing the word engagement, but do you know what it is and why you need it? That’s why episode 12 of the VIP Access Podcast is about Getting Engagement for Your Brand! In this episode of VIP Access Podcast, I’m sharing the importance of engagement with your content and actionable steps you can take right now to grow your connections online. Some of the talking points I go over in this episode include:What engagement looks like on different platformsThe reason your brand needs engagement...
2020-12-1718 minVIP AccessTackling Sales Conversations with Jan JanzenIt’s time to stop viewing sales as uncomfortable or slimy. That’s why episode 11 of the VIP Access Podcast is about Tackling the Sales Conversation! In this episode of VIP Access Podcast, Jan Janzen is sharing the importance of perfecting the sales covo and actionable steps you can take right now to get over the scaries. Some of the talking points Jan and I go over in this episode include:How sales is about mindsetThe mistakes entrepreneurs make in the sales conversationWhy...
2020-12-1021 minVIP AccessLaunching A Bestselling Book with Melanie JohnsonHave you been thinking about writing a book but you’re just not sure what it takes? That’s why episode 10 of the VIP Access Podcast is about Publishing a Bestselling Book! In this episode of VIP Access Podcast, Melanie Johnson of Elite Online Publishing is sharing the importance of writing a book to help market your business and actionable steps you can take right now to get published. Some of the talking points Melanie and I go over in this episode include:How...
2020-12-0322 minVIP AccessNetworking for Success with Agathe DaskalidesNetworking is a key component to growing your brand’s visibility. That’s why episode 9 of the VIP Access Podcast is about Networking for Success! In this episode of the VIP Access Podcast, Agathe Daskalides of Network 2 Network is sharing the importance of networking and actionable steps you can take right now to increase your relationship capital. Some of the talking points Agathe and I go over in this episode include:How to break the ice effectivelyWhy you don’t have to...
2020-11-2624 minVIP AccessWhy Every Business Needs a Website with Chris MajernikYour website is your brand's online credibility. That’s why episode 8 of the VIP Access Podcast is about Why Every Business Needs a Website! In this episode of VIP Access Podcast, Chris Majernik of Green Bag Designs is sharing the importance of website design and actionable steps you can take right now to improve your site.Some of the talking points Chris and I go over in this episode include:Why you truly need a websiteDesign elements of a great siteWebsite conversionsDifferent website platforms availableA great website that’s set up correctly will...
2020-11-1825 minVIP AccessBreaking Through Fear in Email Marketing"Everything you want is on the other side of fear."– Jack CanfieldThat’s why episode 07 of the VIP Access Podcast is about Breaking Through Fear in Email Marketing! In this episode of VIP Access, I’m sharing how to push through fear to get what you want in your business and actionable steps you can take right now to start sending those emails. Some of the talking points I go over in this episode include:Creating a purpose behind every email that you sendHow to get over the fear of being judgedWhy subscri...
2020-11-1214 min