Shows
Chaos to Conversions: A Podcast on Launching and Email MarketingEp 075: Launch BonusesIn this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and ultimately boost sales during a launch.Tune in as Melanie Discusses:How adding bonuses can significantly enhance your launch.How to choose one or two launch extras to implement intentionallyWhy it’s all about starting simpleMentioned in the Episode: Joi...2025-07-2220 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 074: Am I Giving Too Much Away?In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effective strategies for creating freebies, and self-auditing techniques to make sure your content remains actionable without overwhelming your audience.Tune in as Melanie and Branda Discuss:The fine line between over-delivering and providing valueHow over-delivering can hurt your conversion ra...2025-07-1522 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 073: How I'm Prepping for Maternity LeavePrepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique challenges faced by solo entrepreneurs, the financial planning involved, and how she is preparing her clients for her absence. Branda shares her anxiety about sharing the news with clients, the importance of flexibility, and the uncertainties that come with motherhood and business ownership. She also outlines her strategies for managing client work during her leave and the support...2025-07-0838 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 072: Webinar Style Launch - The Hot Girl Summer of Launching SeriesIn this episode, Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience and creating content that educates while also converting. The episode gives you actionable insights on measuring success and optimizing webinar performance.Tune in as Melanie Discusses:How webinars can be a powerful launch strategy if done correctlyHow live interaction enhances audience connection.How to measure show-up rates and conversion rates.How testing different approaches can help find what resonates w...2025-07-0118 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 071: Boosting Client Retention with Offer Suites with Marra McDonaldIn this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. Tune in as Melanie and Branda Discuss:Why you need a product suiteHow product suites provide flexibility (and cut down on the client scramble)The problem with constant launchingHow to improve client retentionHow relationship marketing is more important n...2025-06-2430 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 070: How to Interpret Your Email DataIn this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and performance.Tune in as Branda Discusses:How to go beyond looking at email metricsHow to interpret and analyze your open rates, click rates, and conversionThe questions to ask yourself as you analyzeMentioned in the Episode:...2025-06-1726 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 069: Paid VS. Free Launch Events - The Hot Girl Summer of Launching SeriesIn this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study demonstrating the effectiveness of a paid workshop in generating revenue and conversions. Melanie provides recommendations for choosing the right type of launch event based on audience goals and product offerings.Tune in as Melanie Discusses:Why you might choose a paid event over a free event and vice versaThe pros and cons of both paid events and free eventsHow to consider your audience's expectations when pricing eventsMentioned...2025-06-1014 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 068: Growing Your List with Virtual SummitsAre summits worth it? And when should you participate in one? In this episode, Melanie and Branda talk about how you can use virtual summits as a strategy for growing visibility, authority, and audience engagement. They explore various aspects of summits, including the benefits of participation, creating engaging presentations, and post-summit engagement strategies.Tune in as Melanie and Branda Discuss:How participating in summits can grow your listHow to choose the right summit (and make it worth it)Choosing the right presentation topicKeeping new subscribers warm after the summitAnalyzing summit...2025-06-0320 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 067: When to Revamp vs. Rewrite Your CopyIn this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audience, and market conditions so you can make the best copy adjustments.Tune in as Branda Discusses:Deciding between rewriting and revamping is nuancedTime and money are big factors when deciding on a revamp vs. rewriteMarket research is going to make your de...2025-05-2718 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 066: Challenge Launch - The Hot Girl Summer of Launching SeriesReady to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast.We’ll walk you through how it works, what makes it effective, and the pros and cons to consider before diving in. You’ll also hear real-life examples of when a challenge launch crushed it… and when it flopped (because timing is everything).Perfect for course creators, membership owners, and business...2025-05-2022 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 065: Should You Offer Discounts? Let's DebateDiscounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white.In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers.Tune in as Melanie and Branda discuss:How to...2025-05-1325 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 064: Should You Use Bundles to Grow Your List?Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this.In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you’re setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the beh...2025-05-0624 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 063: Any Launch Style Can Work—If You Do This First“If you’re not doing a webinar, it won’t convert.” “Challenges are the only way to get people engaged.” If you’ve ever heard rigid rules like these, it’s time to delete them from your brain.In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your offer. Before you decide on your next challenge, webinar, or paid launch event, tune in to hear the questions you actually need to be asking yourself. Bec...2025-04-2916 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 062: Re-engaging and Waking Up Your Email ListYou’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping...2025-04-2218 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 061: How to Spend Less Time Writing CopyDoes writing your emails, blogs, or launch copy take forever? A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue!In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking cursor, you’ll walk away with easy-to-implement ideas that help you write smarter, faster, and with way less stress.Tune in as Branda discusses:The power of planning ahead and creat...2025-04-1515 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 060: The Art of the Pre-Launch WaitlistEver feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer.In this episode, Melanie breaks down exactly how to build a waitlist that actually converts. From what not to do to the bonus strategies that work, she shares tested approaches to make launching feel easier, more profitable, and a lot more fun.Tune in as Melanie discusses:Why...2025-04-0818 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina KnoxDebt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck.In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next level of growth. From letting go of perfectionism around income to getting smart about debt, Gina brings a refreshing, honest take on how to build a business that’s both profitable and sustainable.Tune in as they disc...2025-04-0135 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 058: Emails Feel Disjointed? How to Streamline Your ContentFeeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales.In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of sending content that feels like it’s going nowhere. If you want your emails to feel intentional, aligned, and effective, this episode is for you!Tune in as Branda discusses:Why disjoint...2025-03-2518 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 057: The Wildly Underrated Skill That Will Make or Break Your Next LaunchLaunching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into a stress spiral, this episode is for you.In this episode, Melanie breaks down how your mindset can make or break your launch, how knowing yourself helps you work with your energy (not against it), and how to stay sane before, during, and after your launch. Because let’s be real—refreshing your email every three minutes isn’t a business plan.Tune in a...2025-03-1818 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta GandyGetting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated content, how do you leverage AI without losing your unique voice?In this episode, Melanie and Branda sit down with Jacinta Gandy to discuss how to strike the right balance between AI and human creativity. They explore how AI can help streamline content creation while keeping storytelling, authenticity, and your personal touch at the forefront.Tune in as we disc...2025-03-1129 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 055: How Quarterly Planning Helps You Avoid Shiny Object SyndromeIf you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your business stuck—wasting time, energy, and money on things that don’t truly move you forward.In this episode, Branda shares how quarterly planning can help you stay focused, prioritize what really matters, and confidently say no to distractions. You’ll learn how to align your efforts with your goals, avoid decision fatigue, and make real progress in your business—without the overwhelm.Tune i...2025-03-0421 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 054: The “Burn It All Down” Lie That’s Keeping Your Launch StuckWhat if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, strategic tweaks. The truth is, most launches don’t fail because of the offer itself, but because of small missteps that can be optimized.In this episode, Melanie breaks down the hidden costs of constantly starting over and the smarter way to refine your launches for better results. She shares the subtle shifts that can turn an okay launch into a profitable one, without overhauling everything.T...2025-02-2520 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 053: Marketing Funnel Series: Bottom of FunnelBringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers coming back. You’ll learn how to turn a single purchase into a lasting relationship and maximize the lifetime value of every client. From onboarding to retention strategies, they’ll cover what it takes to turn first-time buyers into repeat customers. Plus, discover simple ways to encourage referrals and build a business that thrives on customer trust.Tune in as they discuss:Wh...2025-02-1816 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 052: Do You Really Need a Welcome Sequence?You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.Tune in as Branda discusses:Why welcome sequences are essential for building trust and boosting engagement.The benefits of creating specific sequences for different opt-ins or points of entry.How segmentation in welcome...2025-02-1116 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 051: The First 3 Steps to Take When HiringFeeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the first three steps to take before making your first hire. From assessing your readiness to creating a smooth onboarding process, you’ll learn how to hire strategically and set your team up for success. Tune in as Melanie discusses:How to determine if you’re ready to hire and what signs to look for.Why defining the role and tasks is crucial to findin...2025-02-0421 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 050: Marketing Funnel Series: Middle of FunnelYour audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take center stage. Learn how to nurture your audience, establish your authority, and guide potential customers closer to making a purchase. Tune in as they discuss:Why consistency in marketing builds trust and keeps your audience engaged.The power of testimonials and case studies in showcasing your expertise.How to use low-cost entry offers to convert warm leads into loyal c...2025-01-2818 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 049: What’s Wrong With This Email?Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better-performing emails. From common mistakes to strategies that connect with your audience, you’ll learn how to elevate your email game and boost your confidence before hitting send.Tune in as Branda discusses:The purpose of email audits and how they can improve your copy.How to craft emails that focus on your audience, not just your story.Why compassionate messaging is key to a...2025-01-2121 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 048: 3 SOPs Every Business NeedsAre your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. Learn how to streamline your processes and set your business up for long-term success.Tune in as Melanie discusses:Why every business needs a customer support SOP and what it should include.How a marketing SOP ensures branding consistency and boosts efficiency.The importance of documenting repeatable tasks...2025-01-1417 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 047: Marketing Funnel Series: Top of FunnelBuilding a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging content, and set the stage for long-term conversions.Tune in as they discuss:How to attract the right people to your audience through visibility strategies.The importance of clear messaging and content for audience engagement.Actionable steps to nurture leads and move them to the middle of the...2025-01-0717 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 046: Email Metrics You Need to Track Each MonthEmail marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.Tune in as Branda discusses:The importance of open and click rates and how to improve them.The role of segmentation and A/B testing in boosting engagement.Why tracking subscribers and unsubscribers he...2024-12-3123 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 045: You Didn’t Meet Any of Your Goals in 2024… Now What?What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way forward. Tune in as she shares how to reflect, shift, and reframe your approach so you can gain momentum and make 2025 your best year yet.Tune in as Melanie discusses:Why reflecting on your wins and misses is crucial before moving forward.How to evaluate your planni...2024-12-2416 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 044: Tips for Tackling Your Business Finances with Megan MendezEver wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her life by paying off $53,000 in debt in just one year. Megan shares her strategies for balancing personal and business budgets, the importance of defining your version of financial freedom, and expert tips for staying ahead financially as a business owner. Tune in for an inspiring story and empowering guidance to help you take control of your money!Tune in as they discuss:What financial freedom means and...2024-12-1732 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 043: Yay or Nay: Creating a Year-Long Email SequenceAre year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From time-saving benefits to missed opportunities in personalization, Branda explores the effectiveness of this approach and shares her expert recommendations for crafting timely, impactful emails. Whether you’re looking for more efficiency or deeper engagement with your audience, this episode is packed with insights you won’t want to miss!Tune in as Branda discusses:The appeal and limitations of year-long email sequences.How...2024-12-1014 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 042: 3 Mistakes People Make During Annual Planning (and what to do instead)Do you feel overwhelmed by annual planning? You’re not alone! In this episode, Melanie dives into the three biggest mistakes people make during annual planning—and what you can do to avoid them. From skipping reflection to setting unrealistic goals and failing to plan properly, Melanie shares actionable strategies to help you create a clear, effective roadmap for your business in 2025!Tune in as Melanie discusses:The importance of reflecting on the past year to avoid repeating mistakes and build on successes.How to set realistic, impactful goals that align with your big-picture vision.Why taki...2024-12-0317 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 041: You Hate Your Offer, Now What?Have you ever poured your heart into creating an offer only to find yourself falling out of love with it? What happens next? In this episode, Melanie and Branda share personal experiences and practical advice on what to do when your offer no longer excites you. Learn how to spot the telltale signs, weigh the decision to pivot or move on, and discover creative ways to revamp your business offerings. Whether you're reimagining or ready to let go, this episode is your guide to building a business you love.Tune in as they discuss:Identifying the...2024-11-2616 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 040: Using Systems to Stay Sane During the Holidays with Janice CookEver feel like the holidays leave you more frazzled than festive? In this episode, Melanie and Branda welcome Janice Cook, a systems and productivity expert, to dive into strategies for staying organized and sane during the holiday chaos. Janice shares her expert advice on setting realistic expectations, understanding personal capacity, and knowing which tasks truly matter. This conversation is packed with tips for managing business and personal responsibilities and ideas to help you prioritize, set boundaries, and, most importantly, enjoy the season. Tune in and learn how to reclaim your time and reduce stress this holiday season with Janice’s...2024-11-1933 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 039: Email Burnout: What to Do When You're Tired of WritingFeeling overwhelmed by your email writing tasks? You’re not alone. In this episode, Branda dives into practical steps to tackle email burnout—from assessing your current workload to planning content that aligns with your goals. Discover the power of templates, batching, and even outsourcing to ease the strain and keep your emails fresh. Finally, Branda shares insights to help you overcome burnout and rediscover the joy of connecting with your audience.Tune in as Branda discusses:How to recognize and address the signs of email burnout.Tips for planning and repurposing content to reduce email writ...2024-11-1213 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 038: 4 Ways to Increase Your Revenue this Black FridayReady to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, and cross-sells that your customers will actually appreciate. Whether you're planning a grand promotion or keeping things simple this year, these actionable tips will help you maximize your sales potential.Tune in as Melanie discusses:Differences between upsells and order bumps and how to implement them effectively in...2024-11-0521 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 037: Marketing Psychology: Scarcity and AnchoringEver wonder why you feel compelled to buy something when it's "limited time only" or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you're a business owner or a curious consumer, you'll gain valuable insights into these subtle yet effective marketing techniques.Tune in as Branda discusses:How scarcity in...2024-10-2911 min
Podcasting for Educators: Podcasting Tips for Online Entrepreneurs172. Podcasters Weigh In: What Has Made Podcasting Easier or More Fun For You?Let's be real: podcasting takes time, just like any other marketing you do for your business. But unfortunately, time is not always on our side. In today's really fun episode, I'm sharing your voice messages about how you save time by making podcasting easier and more fun. (And, of course, I'm also sharing my own tips!)You'll hear a variety of tips ranging from batching, editing, AI, and guest management. So, whether you're just getting started with podcasting or are looking for tips to improve your current process, I know you'll walk away with some good ideas...2024-10-2326 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 036: Spooky Fears that Hold Your Business BackAre your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you're worried about failure, struggling with imposter syndrome, or afraid no one will buy your offerings, this episode will empower you to face your business demons head-on and come out stronger on the other side.Tune in as they discuss:The fear of business failure and strategies to overcome it.Dealing with the anxiety of no one buying your course, product, or service...2024-10-2223 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 035: Ultimate Q4 Planning GuideFeeling overwhelmed by the holiday rush? Don't let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year's, learn how to balance personal commitments with business growth, plan ahead for major sales events, and set yourself up for a strong start in January. Whether you're going all-in on Black Friday or opting for a quieter season, discover strategies to make Q4 work for you and your business goals.Tune in as they discuss:Importance of planning...2024-10-1518 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 034: We Need to Talk about BatchingEver feel like the productivity strategy that everyone swears by just doesn’t work for you? You’re not alone! In today’s episode, Branda's challenging the highly praised technique of batching. If you’ve tried it and found yourself more stressed than productive, it might be time for a rethink. Branda dives into traditional batching methods, discuss why they may not work for everyone, and explores flexible alternatives that better suit your unique needs.Tune in as Branda discusses:The Benefits and Challenges of BatchingRethinking Traditional BatchingAlternative Batching StrategiesThe Importance of a Personalized Batching SystemMentio...2024-10-0813 min
Growing a Deeply Rooted BusinessCreate a Workshop That Converts with Melanie Battistelli and Branda VillacobIn this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model.They cover the differences between workshops and webinars, share insights on planning and executing successful paid workshops, and provide actionable tips for maintaining energy and simplifying the process.The guests also delve into how workshops build trust with an audience and can serve as an introduction to larger courses or programs.2024-10-0322 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 033: 4 Types of Content You Need in Your BusinessWhy do people really buy? In this episode, Melanie dives into the four essential types of content every business needs: educational, storytelling, results-based, and promotional. Melanie explains how authority, trust, emotional connection, and logic drive purchasing decisions—and ties these motivations directly to content strategy. She shares actionable tips on crafting each type of content, from solving audience problems with educational posts to building authority with social proof. You'll also learn how to structure and present promotional content that resonates with logical buyers.Tune in as Melanie discusses:Introduction to the 4 types of content your business ne...2024-10-0119 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 032: How to Use Storytelling in Your Business with Kris JonesIn this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.Tune in as they discuss:The story formula: positioning...2024-09-2426 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 031: How to Write Sales Emails for Digital ProductsIn this episode, Branda dives into how to craft effective sales emails for digital products. She breaks down the essential components of a successful email, from capturing your audience's attention with relatable struggles to showcasing your product's value. Branda offers practical tips on incorporating social proof, creating clear calls to action, and using visuals to boost engagement. Whether you're selling eBooks, webinars, or digital courses, this episode provides a roadmap for writing emails that convert.Tune in as Branda discusses:The three key components of a successful sales email.Strategies for connecting with your audience through...2024-09-1712 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 030: 5 Decisions to Make Every Time You LaunchIn this episode, Melanie dives into the five decisions you need to make for a successful launch. She breaks down the process of attracting the right audience with strategic freebies, planning your launch timeline, setting up essential tech tools, boosting your sales with smart upsells and nailing your pricing strategy. Whether you're a seasoned pro or launching for the first time, Melanie's tips will help you navigate the launch process with confidence and clarity.Tune in as Melanie discusses:Choosing the right freebie to attract your target audience.Deciding on launch dates and promotion periods.Determining...2024-09-1023 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 029: Tech Stack Wars: Who Has the Better Tech Stack?In this episode, Branda and Melanie compare notes on their favorite business tech tools. They explore the pros and cons of various platforms for managing clients, planning content, and running projects. With a mix of shared preferences and friendly disagreements, they offer insights into communication methods, email marketing solutions, and website builders. Whether you're a tech newbie or a software savant, this episode is packed with insights to help you level up your business game!Tune in as they discuss:Client and project management tools.Content planning and communication tools.Marketing and web platforms....2024-09-0325 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 028: How to Create a Good Lead MagnetIn this episode, Branda dives into the world of lead magnets, spilling the tea on what makes them bomb AF or a total dumpster fire, and offers tips to create valuable opt-ins that will impress new subscribers. She also discusses the importance of a solid welcome sequence, a compelling landing page, and choosing the right format for your lead magnet. Whether you're new to creating opt-ins or looking to improve your existing ones, this episode will help you build trust and credibility with your audience from the very start.Tune in as Branda discusses:Key differences...2024-08-2719 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 027: How to Choose a Workshop Topic for Your BusinessIn this episode, Melanie guides you on selecting the perfect workshop topic for your business. She shares her tips on aligning your topic with your audience's desires, creating content that leaves participants feeling accomplished, and timing your workshop for maximum impact. Whether you're using workshops as standalone offers or to pitch larger programs, Melanie's insights will help you craft a workshop that resonates with your audience while adding value to your business.Tune in as Melanie discusses:Ensuring your workshop topic aligns with your audience's interests and goals.Picking a topic with clear, actionable steps for...2024-08-2016 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 026: How Website Design Affects Conversions with Stacy AguilarIn this episode, Branda and Melanie welcome Stacy Aguilar, a savvy website designer with a knack for transforming digital spaces into conversion powerhouses. Stacy shares her expert insights on the crucial dos and don'ts of website design, offering actionable tips to help you assess whether your site is working for or against you. From the importance of a clear user journey to the impact of intuitive navigation and mobile optimization, Stacy's advice is designed to refine your online presence and boost your conversions. Tune in to discover how simple tweaks can lead to substantial improvements in your site's performance!2024-08-1330 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 025: Behind the Scenes of My Client’s Email StrategyIn this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.Tune in as Branda discusses:Crafting an email marketing strategy from the ground up.Experimenting wi...2024-08-0624 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 024: Launch MathIn this episode, Melanie dives into the world of "Launch Math" - a strategic approach to calculating and achieving your launch revenue goals. She breaks down the essential steps for determining realistic sales targets based on your audience size and offer price. She also shares valuable insights on increasing cart value through tripwires, upsells, and downsells, using real-world examples from her client work. Whether you're planning your first launch or looking to optimize your existing strategy, this episode provides practical tips for maximizing your launch success.Tune in as Melanie discusses:Launch Math: Calculating realistic launch...2024-07-3018 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 023: If You Don’t Have This in Your Business, We Want to CryIn this episode, Branda and Melanie dive into four essential elements every business needs to thrive. From content planning to welcome sequences, they share personal anecdotes (including a hilarious email automation mishap!) and practical advice. They break down why these often-overlooked basics are crucial for success and efficiency, offering actionable tips to implement them in your own business. Whether you're a solopreneur or growing your team, this episode is packed with insights to help streamline your operations and boost your bottom line.Tune in as they discuss:Essential elements every business should have.Common mistakes or...2024-07-2316 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 022: Your Webinar Pep TalkIn this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transform your webinars into engaging events. With a dash of humor and plenty of real-world advice, Melanie tackles common launch fears and misconceptions, giving you the tools to approach your next launch with enthusiasm and know-how. Whether you're a seasoned pro or a nervous newbie, this episode will leave you feeling ready to take on your next launch adventure.Tune in as Melanie discusses:Strategies...2024-07-1621 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 021: Email Troubleshooting TipsIn this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your welcome sequence isn’t converting as you hoped? Branda’s here to break down these challenges and share her top insider tips. Discover how to boost your sales with smarter strategies, breathe new life into your list growth, and revamp your welcome sequence for better engagement.Tune in as Branda discusses:Strategies to address disappointing sales results.Tips for accelerating email list grow...2024-07-0917 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 020: Launch Question Call-InIn the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible bonuses, they leave no stone unturned. The duo shares differing perspectives on launch strategies, sprinkled with real-world examples and humor. They explore effective copy, evergreen versus live launches, and the controversial topic of soft opt-outs. Whether you're a launch newbie or seasoned pro, this episode arms you with fresh insights and practical tips to make your next launch a head-turning success.Tune in as they discuss:Using bonuses...2024-07-0223 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 019: You Ghosted Your Email List. Now What?In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back, assess your list's current state, craft a strategic re-engagement plan, and reconnect with your audience.Tune in as Branda discusses:Evaluating your list's current engagement after ghosting.Crafting a strategic content plan to re-engage your audience.Reconnecting with subscribers using tailored re-introduction strategies.Mentioned in the episode:Join the Email RX Waitlist: https://therelevantcolletive.ck.page/email-rx________________________________________2024-06-2518 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 018: Your Mid-Year Pep TalkIn this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your big-picture vision, and realigns your daily tasks with your goals. Melanie’s insights will help you acknowledge your wins and adjust your plans to finish the year strong. Tune in for practical tips and inspiration to keep your small business on track!Tune in as Melanie discusses: Importance of acknowledging and celebrating your accomplishments. How to perform a time audit to review how...2024-06-1813 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 017: The Power of Collaboration to Grow Your Network with Lauren FultonIn this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support system during challenging times. Lauren also offers insights on participating in summits and bundles, highlighting the benefits of exposure, brand awareness, and building connections with other...2024-06-1135 minPodcasting for Educators: Podcasting Tips for Online Entrepreneurs153. How Do I WFH during the Summer without Losing My Shit? Tips from Branda Villacob and Melanie BattistelliWorking from home just hits differently during the summer. Our routines are off, and frankly, I just lose some of my usual motivation during the summer months. At the time this episode airs, I'm also out on maternity leave. So I asked my friends Melanie and Branda to take over the podcast this week, and they definitely delivered!They're here to share some great work-from-home tips this summer so you don't completely lose your sanity and get stuff done while also having fun. You'll hear tips on taking time off, having kids home during the summer, sharing...2024-06-0524 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 016: Should You Let Subscribers Opt Out Of Sales Emails?In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.Tune in as Branda discusses:What's a soft opt-out and how it differs from a full unsubscribe.How to implement soft opt-outs depending on the email marketing platform used.Pros and cons of soft opt-outs.Mentioned in...2024-06-0420 min
The Rebranded TeacherMastering Email Marketing: From Welcome Sequences to Audience Adaptation with Melanie Batistelli and Branda VillacobUnlock the secrets to skyrocket your email marketing success with insights from email marketing mavens Melanie Batistelli and Branda Villacob. Discover how to craft a welcome sequence that not only converts subscribers into loyal followers but also drives significant sales. With tips on creating sequences of at least four emails, Melanie and Branda guide you through the metrics that matter and how to make data-driven adjustments to keep your strategy on point.Dive into the nitty-gritty of engagement rates in your welcome sequences. We break down what open rates and click rates mean for your campaign and...2024-06-0328 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 015: The Biggest Mistake People Make When Hiring a ContractorIn this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first (or fifth) contractor, emphasizing the importance of clarity in what you're hiring for and how to delegate tasks effectively. Tune in for tips on hiring right, creating efficient systems, and preparing for a successful partnership with your new team member.Tune in...2024-05-2815 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 014: Should You Trust Big Name Gurus?In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often offer valuable strategies, their advice is not always tailored to individual needs and can be overpriced. They stress the importance of adapting advice to one's unique business circumstances and taking actionable steps.Tune in as they discuss:The concept of "big name gurus" in the online business space.Challenges and criticisms of big name gurus.Overconsumption and the importance of implementation.Mentioned in the...2024-05-2122 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 013: 3 Elements of a Sales Page You NeedIn this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From understanding your audience's struggles to providing the solution they need, Branda covers everything you need to know to create a compelling sales page that converts. Don't miss out on these essential tips for crafting a compelling sales page!Tune in as Branda discusses:The qualifier: learning how to turn potential buyers on or off to your offer. Importance of social proof to confirm the e...2024-05-1421 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 012: How (And Why) You Should Relaunch That Old OfferIn this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life into them.Tune in as Melanie discusses:The importance of relaunching old offers.Reflecting on past failures and learning from them...2024-05-0715 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 011: Does Launching Ever Get Easier? with Malia RiveraIn this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT store in April 2020 to achieving four-figure months within six months. Now, she helps teachers monetize their existing resources on TPT. Tune in as Malia discusses her course launch experiences, the power of beta launches, the importance of feedback, and the transformative impact of strategic support in her most recent successful launch.Tune in as we discuss:The importance of beta launches and gathering feedback...2024-04-3028 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 010: Clients from Hell (& How to Deal With Them)In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service providers in the online business world. With humor and honesty, they explore the ups and downs of navigating client relationships and offer insights on setting boundaries and communicating expectations upfront. Join them as they provide practical, no-BS strategies for growth and share relatable experiences to help you feel less alone in your own client's challenges.Tune in as we discuss:Client mishaps and lessons learned.Setting...2024-04-2326 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 009: Want to Hire a Copywriter? Things You Need to KnowIn this episode, Branda delves into the intricacies of hiring a copywriter, offering insights into the essential considerations when seeking professional writing assistance. From understanding the role of a copywriter to preparing your business for collaboration, Branda navigates through the process with expertise. Additionally, she provides valuable guidance on setting reasonable expectations for working with a copywriter, ensuring clarity on the roles and responsibilities involved. Tune in as she shares her wisdom on harnessing the power of persuasive copy to drive conversions and elevate your business presence.Tune in as Branda discusses:Preparation before working with...2024-04-1632 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 008: Skip the Launch Overwhelm with These TipsIn this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process, and create engaging content to drive success in your entrepreneurial journey.Tune in as Melanie discusses:Importance of having the right mindset before launching a product.Organizational strategies for launching.Planning and creating content to engage the audience and lead them through the pre-launch...2024-04-0925 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 007: What The Hell Is Pre-Launch And Why Do You Need It?In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.Tune in as we discuss:Importance of a pre-launch strategy for successful business launches.Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.Examples and breakdowns of pre-launch content creation...2024-04-0218 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 006: Email Marketing Between Launches: the Do’s and Don'tsIn this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actionable tips to keep subscribers engaged and primed for future sales opportunities.Tune in as Branda discusses:Importance of maintaining engagement with email subscribers between launches.Strategies for...2024-03-2613 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 005: 3 Reasons You Need a Paid Workshop in Your Offer SuiteIn this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in testing offers. Tune in for actionable insights on how paid workshops can boost revenue and build trust with your audience. Discover why they could be the game-changer your online business needs!Tune in as Melanie discusses:Differences between various online business offerings, such as webinars and workshops.The numerous advantages of incorporating paid workshops into an online business strategy.Importance of paid workshops as a...2024-03-1912 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 004: Mastering Market Research for Online SuccessIn the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, including surveys, social media polls, and client interviews. Emphasizing the need to understand audience preferences and pain points, the hosts provide practical strategies for utilizing market research findings to tailor messaging across platforms such as websites, emails, and social media. Tune in to discover how to transform market insights into actionable steps for boosting conversions and growing your online business.Tune in as we discuss:Importance of market...2024-03-1225 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 001: Get Sh*t Done in Q2: Content Planning Strategies that WorkIn the episode, hosts Branda and Melanie dive into the importance of setting business goals and crafting a solid plan to achieve them. They discuss the challenges of balancing personal and professional priorities, offer insights into effective goal-setting strategies, and share their own experiences in navigating the chaotic world of entrepreneurship. Throughout the episode, listeners are encouraged to reflect on their own planning styles and consider actionable steps to drive their businesses forward.Tune in as we discuss:Importance of setting clear business goals to stay focused and productiveStrategies for creating a solid plan to achieve...2024-03-0527 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 002: What If No One Buys?In this episode, Melanie takes the helm to tackle a common fear among online business owners: the dreaded launch flop. If you’ve ever launched a course or membership (or thought of launching one), she understands your concerns, especially the fear of "What if no one buys?" Melanie shares invaluable insights on testing your offer, pinpointing your unique selling point, and conducting effective market research. Tune in as Melanie discusses:Importance of testing your offer before launching a course, membership, or any new product/serviceStrategies for identifying your unique selling point and standing out from the com...2024-03-0515 minChaos to Conversions: A Podcast on Launching and Email MarketingEp 003: How Often Should You Email Your List?In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to provide actionable insights on how often you should be emailing your list and why consistency matters now more than ever, especially with recent changes to Gmail and Yahoo. Tune in as Branda discusses:Consistency in email marketing and making it work for youMinimum recommended frequency for emailing your listNavigating changes in email platforms to ensure successful email delivery and engagementMentioned in the e...2024-03-0513 minChaos to Conversions: A Podcast on Launching and Email MarketingIntroducing Chaos to Conversions!Wondering why your last launch was a flop? Totally lost about what to write in your welcome sequence? Confused about whether or not it's time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they're getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you'll gain clarity around the next steps to move your business...2024-02-0501 min