Shows
Grow Your Independent Consulting Business222. Adding Physical Products to a Consulting Business (Part 1)Most consultants think physical products are only for authors or e-commerce brands, not for them. In this episode, Melisa challenges that assumption head-on and takes you behind the scenes of a new physical product line she’s launching.This isn’t a product pitch, it’s a case study. She’s sharing the full backstory of why she started this, what’s working, what surprised her, and how she’s thinking about integrating physical products into her consulting business long-term.If you’ve ever thought:“I don’t have a unique enough framework.”“I’m too much of a generalis...2025-06-1241 min
Grow Your Independent Consulting Business221. From Accidental Consultant to Strategic Advisor: Lessons from Alison JeffreyWhat if your consulting business wasn’t meticulously planned, but evolved from one bold decision after another?In this episode, Melisa talks with longtime client Alison Jeffrey, a strategic fundraising consultant, about how Alison went from leaving a full-time job with no safety net to building a seasonal, profitable business rooted in authenticity, intention, and relationships.Alison shares candidly how she stopped chasing “good enough” clients, redefined what success looks like (even when walking away from high-paying work), and leaned into her natural strengths as a strategist, connector, and advisor not just a fundraiser.Whet...2025-06-0552 min
Grow Your Independent Consulting Business220. 3 Steps to Increase the Value of Your Client Delivery Approach (with AI Prompts)Client delivery is one of the most critical — and underleveraged — parts of your consulting business. In this episode, we walk through a practical, three-part framework to increase the value of your delivery, both for your clients and for your business.Most independent consultants tell me they feel confident once they land the work. But that doesn't always translate into knowing how to position your delivery as a value driver — something that generates referrals, repeat business, and higher pricing.This episode is your blueprint for transforming delivery from a transactional projec...2025-05-2935 min
Grow Your Independent Consulting Business219. Quick Win Approach to Land Consulting ClientsSometimes you need a client win — fast.Whether it’s to refill your pipeline, create a cash infusion, or just shake off a dry spell, this episode walks you through how to create and implement a quick-win strategy that actually works (and doesn’t feel like a scramble).We’re not talking about discounting your value or saying yes to low-quality consulting client leads. This is about designing a repeatable, strategic approach that positions you for fast client conversions — and long-term growth.You’ll learn the 2025-05-2231 min
Grow Your Independent Consulting Business218. Stop “Checking In”: How Successful Consultants Manage Follow UpDoes this situation sound familiar to you?You send a consulting proposal. Or you email your one-pager, expecting a next step. Then — silence.You don’t hear back.If you’re questioning your follow-up strategy, not sure what to do to follow-up, this episode is for you.In this week’s episode, Melisa dismantles the outdated (and ineffective) habits independent consultants fall into when it comes to follow-up. You'll hear how to approach follow-up in a way that adds value and reinforces your expertise — instead of second-guessing, worrying about being annoy...2025-05-1530 min
Grow Your Independent Consulting Business217. Fixing the Wrong Problem in Your Consulting BusinessYou solve problems. That’s what you do best as a consultant.But what if you’re focused on solving the wrong problem in your own consulting business?In this episode, Melisa breaks down a counterintuitive truth: many consultants plateau or underearn not because they don’t have solutions, but because they’re solving problems they’ve already outgrown.Melisa shares a real client case study that illustrates how thought errors can keep you solving yesterday’s problems and sabotaging your current and future growth. You’ll walk away with a new lens for as...2025-05-0827 min
Grow Your Independent Consulting Business216. Identifying Leaks in Your Consulting Business Development ProcessWhat if the biggest reason you're not hitting your revenue goal has nothing to do with strategy — and everything to do with tiny, invisible breakdowns in your business development process?In this episode, I walk you through the concept of “leaks” in your consulting business — those points where value, opportunity, or efficiency is lost without you even realizing it. These leaks aren’t just annoying; they dilute your revenue, add unnecessary stress, and make your business harder to run than it needs to be.We’ll cover eight common types of leaks that affect indepe...2025-05-0130 min
Grow Your Independent Consulting Business215. Independent Consulting Business Retreats, Productizing, Mid-Funnel Focus, and More with Claire ElversWhat if you could run a corporate retreat... for a company of one? That’s exactly what independent consultant and brand strategist Claire Elvers did. In this episode, Claire joins Melisa to share why she carved out the time and space to take her business offline — and what she learned from zooming out.This conversation is packed with real talk about the real work of running a consulting business:Facilitating a productive, impactful retreat for your solo consulting business,Why consultants often neglect mid-funnel strategy (and the impact of doing so), How to cre...2025-04-2447 min
Grow Your Independent Consulting Business214. A Unique Consulting Business Growth Tool with Matty BakkerenWhat if the most valuable tool in your consulting business is one you already have — and didn’t even realize?In this episode, Matty Bakkeren joins Melisa to share his early-stage consulting business experience as an independent consultant and the strategies he uses to create momentum in his business.From listening to this podcast in his car to building his own consulting practice — Matty gives us a grounded, behind-the-scenes look at what it’s really like to start and grow a consulting business.Whether you’ve just exited corporate or are con...2025-04-1750 min
Grow Your Independent Consulting Business213. The 4 Components of a 50k Per Month Independent ConsultingAre you curious what it takes to consistently earn 50K per month as an independent consultant? In this episode, host Melisa Liberman reveals the four key components you need to implement in your consulting business to create a consistent 50k per month consulting business.She outlines how to create an aligned offer, attract high-quality demand, shape your identity as a sought-after expert, and take focused, decisive action. To help you put the episode into action, Melisa provides actionable questions to help refine your approach and start seeing real growth.If you're co...2025-04-1041 min
Grow Your Independent Consulting Business212. Succeeding as a Fractional Consultant with Alessandro PregnolatoWant to know the secrets behind a successful fractional consulting business?Learn how to build trust, sell yourself as a fractional leader, and land high-value clients.In this episode, Melisa Liberman chats with Alessandro Pregnolato, a seasoned fractional consultant. Alessandro is one of Melisa’s clients and has established himself as an in-demand fractional leader for start-ups and companies looking to scale quickly and efficiently. Melisa and Alessandro discuss what it takes to succeed in the fractional space. They explore key strategies for selling your services, managing demand, and growing your cons...2025-04-0345 min
Grow Your Independent Consulting Business211. How to Use a Podcast to Land Consulting ClientsDo you want to generate inbound leads for your consulting business? Do you want a path to meeting your ideal clients?In this episode, host Melisa Liberman shares how to leverage a podcast for consulting lead generation. She shares four simple steps to put this lead gen strategy into action and record your first episodeDiscover the proven strategies top consultants use to leverage podcasts for effective lead generation within the unique consulting business model.Plus, get the inside scoop on the tools and tech Melisa uses to keep everything running smoothly, so...2025-03-2738 min
Grow Your Independent Consulting Business210. Managing Your Consulting Business through KPIsDo you advise your consulting clients to leverage KPIs but don’t apply the same strategy to your own business?You’re not alone.In this episode, host Melisa Liberman explains how to implement Key Performance Indicators (KPIs) to manage your consulting practice more effectively. Melisa outlines the power of a simple consulting KPI dashboard and shares real-world examples of KPIs, such as financial tracking, lead generation, and operational efficiency. She discusses how these metrics can bring clarity, guide decisions, and help independent consultants avoid running their businesses based on feelings or intuition....2025-03-2024 min
Grow Your Independent Consulting Business209. The 7-Minute Lead Generation Routine for your Consulting BusinessAre you struggling to find time for lead generation? What if you could fill your pipeline in just 7 minutes a day?In this episode, host Melisa Liberman shows you how to do just that. Melisa breaks down the common obstacles independent consultants face when it comes to lead generation and shares a game-changing strategy to overcome them. You’ll learn how dedicating just 7 minutes to one focused lead-generation action per day can rapidly fill your pipeline with ideal clients. Plus, she’ll walk you through actionable success strategies to ensure you maximize your result...2025-03-1321 min
Grow Your Independent Consulting Business208. Becoming a Client Sherpa with John HealyAre you an independent consultant or a fractional executive aiming to grow your business?Have you ever thought about how much easier it would be to land consulting clients if you could understand exactly what buyers are looking for?Don’t miss episode 208, where I, Melisa Liberman, talk with John Healy, Chief Executive of Whrrr.work. John brings a comprehensive 360-degree perspective to consulting, leveraging his current roles as a fractional executive and strategy consultant, along with his past experience as a staffing company executive and a buyer of consulting services in corporate staffing. J...2025-03-0651 min
Grow Your Independent Consulting Business207. Leveraging a Campaign to Generate High-Quality Leads for Your Consulting BusinessWhen you think of a "campaign," your mind might immediately go to ads. But, in today's episode, Melisa talks about campaigns as a way to center your business development and lead generation activities around a specific theme so you can more effectively fill your pipeline as an independent consultant.Melisa defines the concept of a campaign in the context of an independent consulting business and shows how it can become the driving force behind your lead generation efforts. Creating a repeatable process and leveraging theme-based outreach can attract the right clients and elevate th...2025-02-2736 min
Grow Your Independent Consulting Business206. Choosing the Best Lead Generation Strategy For Your Consulting Business PhaseOne of the primary focuses for consulting business owners is generating high-quality leads. What’s the secret to being effective at generating high-quality leads in a way that’s also sustainable and repeatable?The secret to effective and sustainable lead generation is based on what phase your consulting business is in.In this episode, Melisa shares how independent consultants should approach lead generation based on the phase your business is in. She explains how to choose the best strategy and warns consultants about common mistakes that could derail your lead generation efforts. Meli...2025-02-2042 min
Grow Your Independent Consulting Business205. The Free Birds Revolution with Miles Everson, CEO of MBOIn this episode, Melisa sits down with Miles Everson, CEO of MBO Partners, a leading marketplace that connects independent consultants with enterprise and mid-sized businesses. Melisa and Miles dive into the key qualities of successful consultants, sharing insights about common mistakes to avoid and strategies for staying competitive in the fast-evolving independent market. Miles also gives listeners a sneak peek into his book, Free Birds Revolution, where he uncovers the six forces shaping the future of work and how consultants can position themselves to thrive. Adopting a Mission MindsetAs independent consultants, adopting a m...2025-02-1340 min
Grow Your Independent Consulting Business204. Leveraging Relationship Marketing to Fill Your Consulting Pipeline with Sara MacauleyMastering relationship marketing can lead to significant revenue opportunities in your business. You might think it either comes naturally to you, or it doesn’t.That’s not the case.You can learn and improve your relationship marketing skills, as a path to grow your consulting business.In today's episode, Melisa is joined by Sara Macauley, principal consultant and owner of Kindred Strategic, a consultancy that works with oil, gas, renewable energy, and software companies to grow their businesses. Sara's expertise in relationship marketing goes beyond just connecting with potent...2025-02-0638 min
Grow Your Independent Consulting Business203. Taking a Leave as an Independent Consultant with Anushka ChhayaIf you're an independent consultant, the idea of taking time off—whether it's for maternity leave, a sabbatical, or just a much-needed break—probably raises some big concerns.Is it even possible to step away? Will your business still be there when you come back?In this episode, I’m talking with Anuska Chhaya, the founder of Chhaya Consulting, who recently navigated maternity leave after the birth of her second child. She shares her firsthand experience of balancing a new baby with a growing consulting business, and how she successfully managed to take time off without derailing her bus...2025-01-3036 min
Grow Your Independent Consulting Business202. How to Build a Consulting Business That Lasts: Lessons From 200 Episodes & 12 Years in Business (Part 2)As independent consultants, we're all on a journey of growth and learning. It's easy to feel isolated when things don't go as planned, but the truth is, we all face setbacks in our business. In the second episode of her series on lessons learned from 200 podcast episodes and 12 years in business, Melisa shares her experiences working as an independent consultant and coach.She highlights the challenges independent consultants commonly encounter and offers practical insights for avoiding the same mistakes she made. Whether you're just starting out or running a successful consultancy, Melisa's candid reflections will help you...2025-01-2339 min
Grow Your Independent Consulting Business201. How to Build a Consulting Business That Lasts: Lessons From 200 Episodes & 12 Years in Business (Part 1)Making the leap from a corporate job to becoming an independent consultant is a big step—and it can feel overwhelming. Building a thriving consultancy takes time, and like any entrepreneur, you'll face challenges, make mistakes, and experience growing pains along the way. In this first episode of a two-part series, Melisa reflects on 12 years of consulting and 200 podcast episodes, sharing five valuable lessons to help you navigate the ups and downs of building a sustainable independent consulting business.Whether you're just starting out or ready to scale your consulting business, Melisa's insights will help you...2025-01-1639 min
Grow Your Independent Consulting Business200. What's Possible for your Consulting BusinessWelcome to a special milestone episode—#200! Are you limiting your potential as an independent consultant? You might be surprised at what’s truly possible for you—whether it’s doubling your income, hitting $1M in revenue, or building a consulting business that fulfills you in ways you never imagined.In this episode, Melisa dives into why understanding what’s possible is critical for independent consultants who want to achieve more. She shares five real-life success stories from her clients, illustrating how expanding their vision unlocked incredible results—from remarkable revenue growth to creating a more balance...2025-01-0942 min
Grow Your Independent Consulting Business199. You’re Not Starting OverFor many independent consultants, entering a new year can feel like starting over. While starting over can initially feel exciting, it can quickly sabotage your business if you’re not careful.In this episode, Melisa points out the dangers of thinking you’re starting over and shares actionable strategies to break the start-over cycle.This is an important concept for your business beyond the start of a new year. This “starting over” cycle applies to a new year and also to key inflection points in your business, such as launching your business and adding ne...2025-01-0230 min
Grow Your Independent Consulting Business198. Key Trends to Watch in 2025 for the Independent ConsultantUnderstanding key trends can be the difference between staying ahead or falling behind in your consulting business. In this final episode of 2024, Melisa Liberman breaks down the six essential trends that will shape independent consulting in 2025, helping you position your business for greater success.You'll learn why these trends matter and get practical strategies to leverage them in your business. If you want to stay competitive and grow your consulting practice in 2025, this episode provides your strategic roadmap.In This Episode:Why the growing number of independents creates opportunityHow AI and automation...2024-12-2631 min
Grow Your Independent Consulting Business197. Make 2025 Your Best Year Yet as an Independent ConsultantPlanning for 2025 can be the difference between another year of incremental growth and transformational success in your consulting business. In this episode, Melisa Liberman breaks down the five essential steps to make 2025 your best year yet, helping you move beyond basic goal setting to create real, sustainable growth.You'll learn why traditional planning approaches often fail independent consultants and get a practical framework for setting yourself up for success. If you're ready to make 2025 different from years past, this episode provides your roadmap.In This Episode:How to set vision-aligned goals that...2024-12-1945 min
Grow Your Independent Consulting Business196. Land More Consulting Clients by Avoiding This Common Sales Mistake (Hint: It's Not An Interview)Are you making a common sales mistake that's costing you clients and credibility? In this episode, Melisa Liberman reveals why letting potential clients take the lead in your sales process undermines your expertise and provides practical strategies to position yourself as the trusted advisor from the first conversation.You'll learn why many independent consultants fall into this trap and get actionable steps to take control of your sales process. If you find yourself constantly responding to client requests rather than leading the conversation, this episode will transform your approach to consulting sales.I...2024-12-1234 min
Grow Your Independent Consulting Business195. Best Practices for Leveraging a CRM in Your Consulting Business with Gosia FitzGeraldManaging your consulting pipeline effectively can be the difference between feast-or-famine and predictable revenue. In this episode, Melisa interviews Gosia Fitzgerald, co-founder and CFO of OnePageCRM, who shares insider knowledge on how successful consultants track and convert leads without getting overwhelmed by complex systems.You'll learn why many independent consultants struggle with pipeline management, common mistakes to avoid, and practical solutions that work specifically for independent consultants. If you've been tracking leads in spreadsheets or wondering if you need a CRM, this episode provides clarity and actionable steps forward.In This Episode:2024-12-0535 min
Grow Your Independent Consulting Business194. How to Feel More Confident: Overcoming the Chicken and the Egg EffectDo you find yourself waiting to feel confident until you land the next client or hit a certain revenue goal? This common "chicken and egg" effect keeps many consultants stuck in a cycle of self-doubt. In this episode, Melisa Liberman breaks down why waiting for external validation is holding you back and provides practical tools to build authentic confidence that drives results.In This Episode:Why confidence matters more than experience or credentialsThe dangerous cycle of waiting for external validationWhere true confidence really comes fromThe BE-DO-HAVE framework for authentic confidenceA practical tool to implement...2024-11-2829 min
Grow Your Independent Consulting Business193. Being In Control of Your Consulting Business ResultsTaking control of your consulting business results can be the difference between stagnation and growth. In this episode, Melisa Liberman breaks down why consultants often feel powerless against external factors and provides a practical framework to regain control of your business outcomes, regardless of economic conditions or market timing.You'll learn how to identify where you're making excuses, develop an ownership mindset, and get actionable steps to take back control of your results. If you've been feeling at the mercy of external circumstances, this episode is your roadmap to renewed business confidence.In This...2024-11-2134 min
Grow Your Independent Consulting Business192. Generating a Steady Flow of Inbound Leads for Your Consulting BusinessInbound lead generation can be the difference between a thriving consulting business and a stagnant one. In this episode, Melisa Liberman breaks down the essential strategies to attract leads who actively seek out your expertise, so you can spend more time on meaningful work and less on chasing down potential clients.You’ll learn the prerequisites to drive inbound leads effectively, develop the right mindset, and get actionable steps you can start implementing today. If you’ve been wanting to bring in more business without the constant hustle, this episode is your roadmap.In...2024-11-1446 min
Grow Your Independent Consulting Business191. The Benefits of Being Your Own Consulting ClientIn this episode of Grow Your Independent Consulting Business, Melisa Liberman dives into a transformative mindset shift—treating your business as your own best client. She shares some practical steps and strategies that independent consultants can adopt to ensure they prioritize their business growth and maintain consistency in their operations.Key Topics Covered:Why you should view your business as one of your clients.The four major benefits of applying this mindset.Tactical and logistical ways to onboard and engage with yourself as a client.Real-life case studies showcasing this practice in action.Strategies fo...2024-11-0735 min
Grow Your Independent Consulting Business190. How to Create Excess Demand for Your Consulting BusinessIn this episode of Grow Your Independent Consulting Business, Melisa Liberman digs into creating and managing excess demand for your independent consulting business. She covers why generating more demand than you can handle is a powerful strategy that allows you to build a business that’s both scalable and sustainable. Melisa walks through her “Excess Demand Protocol,” designed to help you navigate demand challenges and turn them into opportunities for growth, increased pricing, and greater client selectivity. In This Episode:Defining "Excess Demand" and its role in consulting successWhy more demand than you can...2024-10-3138 min
Grow Your Independent Consulting Business189. Bridging a Contact into a Consulting Lead: Your BLCS ToolAre you struggling with turning contacts into consulting leads? This is a common issue for many independent consultants who struggle to move a conversation from a general connection into a valuable business opportunity. In this episode, Melisa Liberman shares her BLCS tool to help you take control of your pipeline and unlock more consulting opportunities.Melisa breaks down the common mindset blocks that hold consultants back from making this shift, along with practical steps to break through these barriers. If you’ve been stuck in the friend zone with potential clients or unsure how...2024-10-2437 min
Grow Your Independent Consulting Business188. Thinking of Yourself as a Managing Partner: A Gamechanger for Your Consulting Business ResultsAre you ready to take your consulting business to the next level? In this episode, Melisa Liberman shares a powerful mindset shift that can help you make more money, land better engagements, and set yourself up for long-term success: thinking of yourself as the managing partner of your independent consulting business.Melisa explains into what it means to adopt the managing partner mindset, how it can change the way you prioritize your time, and the strategies that will help you generate more fulfilling client relationships. This mindset will allow you to maximize your i...2024-10-1734 min
Grow Your Independent Consulting Business187. The 5 Techniques to Avoid Taking on Non-Ideal Clients in Your Consulting BusinessAre you struggling with taking on non-ideal clients as an independent consultant? In this episode of the "Grow Your Independent Consulting Business" podcast, Melisa Liberman breaks down actionable steps to help you avoid signing non-ideal clients, even when it’s tempting to accept work for cash flow.You will hear about four essential tools to filter your clients better and protect your consulting business from regret. Melisa also shares strategies for dealing with the emotional and financial costs of working with clients who don’t align with your vision or compensation floor. Finally, learn...2024-10-1040 min
Grow Your Independent Consulting Business186. How a Consulting Buyer Thinks About Engaging Independent Consultants with Ran Harpaz the CEO and Founder of Lettuce.coCan you successfully balance fractional work while building a sustainable business of one?In this episode, Melisa Liberman sits down with Ran Harpaz, CEO of Lettuce, to explore the unique dynamics of running a solo consulting business while taking on fractional roles. With a background in tech and startups, Ran shares invaluable insights from his experience working both as an independent consultant and as a leader building tools to support solopreneurs.Ran discusses how fractional consultants can build long-term business success, why flexibility is a competitive advantage, and how to shift from a...2024-10-0353 min
Grow Your Independent Consulting Business185. Using AI to 10x Your Independent Consulting Business (and much more) with Gabrielle TenagliaAre you paying too much in taxes as an independent consultant? You might be leaving money on the table without even realizing it. In this episode, Melisa is joined by Gabrielle Tanaglia, a seasoned fractional CMO and head of marketing at Lettuce, who shares invaluable insights about tax savings strategies, building a sustainable consulting business, and how to leverage AI tools to streamline operations.Gabrielle dives into her own experiences, from overpaying taxes to discovering how an S-Corp can save you thousands of dollars each year. She explains how Lettuce simplifies tax management f...2024-09-2646 min
Grow Your Independent Consulting Business184. Developing Your Employer of Choice Business Model as an Independent ConsultantDo you ever think about what it would mean to design your consulting business to be an employer of choice—for yourself? Often, we think about employer branding in terms of large organizations, but it’s just as important for independent consultants and small boutique firms.In this episode, Melisa Liberman explores how to intentionally design your business so that you are creating an environment that offers competitive compensation, work-life balance, and meaningful opportunities for growth. Melisa shares actionable strategies that you can use to ensure your business supports your personal and professional life as if you were...2024-09-1936 min
Grow Your Independent Consulting Business183. Consulting Clients You Could Be Overlooking & Why They MatterHave you been overlooking important clients in your consulting business? It's common for independent consultants to provide valuable services to clients and not "count" them for their business. In this episode, Melisa Liberman dives deep into how recognizing overlooked clients—whether it’s side gigs, unpaid work for a spouse, or volunteer positions—can transform your consulting practice.Melisa shares personal experiences, including how recognizing her own overlooked clients changed her approach to client management and improved her business. By the end of this episode, you’ll learn how to identif...2024-09-1232 min
Grow Your Independent Consulting Business182. How to Increase Your Consulting Pricing: A ToolWhy are some consultants able to charge an effective rate of $500+ per hour while others are stuck at $120 or $200 or $250?Many independent consultants face the challenge of increasing their rates, feeling constrained by industry norms or self-imposed personal limitations. In this episode, Melisa Liberman dives deep into the mindset shifts and practical strategies needed to raise your consulting fees and break through your pricing ceiling.She introduces a powerful tool—your pricing set point—to help you rethink how much you charge and why. Whether you're billing hourly, daily, project-based, or value-based, this tool...2024-09-0534 min
Grow Your Independent Consulting Business181. Transforming Into A Boutique Consultancy with Tradewinds LeadershipWondering if you and your partner can build a thriving consulting business together?Running a consulting business as a couple comes with its own unique challenges and opportunities. It’s normal to worry about balancing your personal and professional lives, especially when you’re also trying to niche down and grow a sustainable practice.In this episode, Melisa Liberman sits down with Stephen Dummit and Olivia Leigh of Tradewinds Leadership to discuss how they navigated these challenges. They share their journey from generalists to niche experts and how they balance their relat...2024-08-2956 min
Grow Your Independent Consulting Business180. Doubting if Independent Consulting Is Worth It? Here's What to DoAre you questioning the sustainability of your consulting business?It's common for independent consultants to second-guess their decision to pursue a solo business, especially when the ups and downs of running a business feel like such a big responsibility.In this episode, Melisa Liberman tackles the emotional and mental challenges independent consultants face when trying to grow their businesses. She dives deep into the mindset needed to overcome hurdles and find the resilience to push forward, even when the journey gets tough.In This Episode:Does t...2024-08-2237 min
Grow Your Independent Consulting Business179. 3 Ways to Sell Executive Coaching as an Independent ConsultantAre you overlooking a valuable service offering in your independent consulting business?In this episode, Melisa Liberman discusses a commonly ignored service offering that independent consultants should consider adding to their portfolios.If you're struggling to find ways to increase revenue and stand out as an independent consultant while also making a meaningful difference in your clients' lives, you'll definitely want to listen carefully to this episode.Melisa addresses the common misconceptions and obstacles that prevent consultants from offering this valuable service, and shares compelling reasons why it may be the...2024-08-1530 min
Grow Your Independent Consulting Business178. How to Qualify Your Consulting ClientsDo you find yourself accepting any client that comes your way, even if they're not the right fit?Do you talk yourself into taking on clients despite red flags?If you're an independent consultant who wants to land more ideal clients and take on more high-paying and fulfilling work, this episode is a must-listen.IN THIS EPISODE:- Discover a common mistake consultants make in their sales process, a mistake that often leads to underearning and less fulfilling engagements- Learn how a structured qualifying process can help...2024-08-0832 min
Grow Your Independent Consulting Business177. Managing Emotional Debt to Avoid Self-SabotagingAre you feeling overwhelmed, stressed, or unfulfilled in your consulting practice?In this episode, Melisa Liberman discusses the concept of emotional debt and how it can negatively impact your consulting business results. IN THIS EPISODE:You will understand the concept of emotional debt and its impact on your consulting business.Be able to recognize the signs of accumulated emotional debt, such as increased stress and decreased joy.How emotional debt can affect your capacity, the types of work you take on, and the long-term sustainability of your practice.This i...2024-08-0130 min
Grow Your Independent Consulting Business176. Set a Compound Goal for Sustainable Consulting Business GrowthAre traditional goal-setting methods working for your consulting business?In this episode, Melisa Liberman dives into the challenges faced by independent consultants in setting and achieving sustainable goals. She reveals how typical goal-setting can lead to self-sabotage. Then, she shares a tool you can use to avoid building an underperforming, unsustainable, unpredictable, and/or plateauing consulting business.IN THIS EPISODE:Learn why traditional goals can lead to self-doubtUnderstand the “compound goal” tool. Including its 4 componentsLearn how to set goals such that you don’t have to choose between making money and ha...2024-07-2532 min
Grow Your Independent Consulting Business175. Quantifying the Value of Your Expertise: A Case Study for Independent ConsultantsStruggling to Quantify the Value of Your Expertise as an Independent Consultant?Do you want to move into value-based pricing but don’t know where to start?In this episode, Melisa Liberman digs into a case study that reveals the common challenges independent consultants face when trying to quantify their expertise’s value. If you’re stuck in the cycle of time-based pricing, fear you’re underpricing, or worry your clients won't agree on the value, this episode is a must-listen.Melisa tackles these challenges head-on and opens up a behind...2024-07-1828 min
Grow Your Independent Consulting Business174. How to Launch a Consulting Business in 10 Steps (PART 2)Want to set a strong foundation for your consulting business?In this episode, part two of a 2-part series, Melisa walks you through the steps to land clients.This episode goes back to basics.If you're new to consulting, it will help you launch your consulting by setting a strong foundation.If you're an established consultant, the episode will help you strengthen your client acquisition processes so you land clients more predictably.IN THIS EPISODE:Learn practical tactics for meeting potential clients...2024-07-1133 min
Grow Your Independent Consulting Business173. How to Launch a Consulting Business in 10 Steps (PART 1)Are you wanting to know the best way to start or relaunch your consulting business?In this episode (part one of a two-part series), Melisa covers the 10 essential steps to set you on the path to a successful consulting business. This episode dives into the first six critical steps.In This Episode:Uncover the initial struggles of putting your business on legal and operational footing. Melisa explains why you should focus on vital basics rather than the common distractions that “seem productive”, but aren’t.Understand the importance of articulating your unique value propos...2024-07-0435 min
Grow Your Independent Consulting Business172. Filling Your Pipeline, Landing Ideal Consulting Clients, and Turning Away Work with Abbie DuBoisWant to fill your consulting pipeline in 45 days?Want to go from a dry pipeline to landing more opportunities than you can handle?In this episode, Melisa Liberman invites Abbie DuBois to discuss how she made massive changes in her business over the course of 3 months, including filling her pipeline, landing direct clients, and learning to effectively juggle working on the business with working in the business.Not only does Abbie share her successes, she is transparent about the challenges she faced and how she overcame them.IN THIS EPISODE2024-06-2739 min
Grow Your Independent Consulting Business171. Make the Most of Professional Events: Strategies to Generate More Leads as an Independent ConsultantWant to generate leads by attending professional events but not sure how?Do you question the value of attending professional events as an independent consultant? Are you unsure how to maximize your time and investment when you're at these events, whether they are virtual or in-person?In this episode, Melisa addresses one of the most common dilemmas independent consultants face: is attending events really worth it, and how can you ensure that you're getting the most out of them?How do you turn events from awkward into productive?2024-06-2032 min
Grow Your Independent Consulting Business170. Being Ghosted as an Independent ConsultantDo you find yourself being ghosted by potential clients? Does the silence after initial interest leave you feeling confused and questioning your ability to sell your consulting services?In this episode, Melisa sheds light on the perplexing and frustrating phenomenon of being ghosted, giving you the insights you need to navigate this common, yet challenging, part of consulting.Are You Struggling With:Mental Agony: Is being ghosted taking a toll on your mental and emotional well-being, leaving you drained and demotivated?Follow-Up Strategies: Have you been b...2024-06-1334 min
Grow Your Independent Consulting Business169 - Taking a Sabbatical as an Independent Consultant with Ashley RyallFeeling burned out and uninspired as an independent consultant? Are you constantly managing an overwhelming number of responsibilities without finding fulfillment or new challenges?In this episode, features guest Ashley Ryall who shares her experience taking a sabbatical as an independent consultant.In This Episode:When to take a sabbatical as an independent consultantAre you pushing through burnout and feeling disconnected from your work? Do you feel like your business is taking over your life?Ashley shares what led her to take a sabbatical.2024-06-0644 min
Grow Your Independent Consulting Business168. A Tool to Optimize How You Spend Your Time as an Independent ConsultantDo you feel overwhelmed by the multitude of tasks you juggle as an independent consultant? Are you constantly trying to optimize your processes but still find yourself struggling to achieve a work-life balance? In this episode, Melisa tackles one of the most pressing challenges faced by independent consultants: how to maximize the time you have available as a business owner.In This Episode:Take Back Your Control:Are you sinking hours into systems and processes that aren't actually necessary? Melisa introduces a powerful question that could revolutionize the way you m...2024-05-3028 min
Grow Your Independent Consulting Business167. Being Wrong About Not Needing To Work On Your MindsetDo you think you only need strategic advice for your independent consulting business? Think again.Many consultants believe they'll reach their goals if they're more consistent in executing their business development routines or are better able to articulate their service offerings and unique value proposition. It seems like having a clearer strategy and set of routines will be the answer to what helps them reach their goals.In Episode 167, Melisa Liberman challenges this notion, revealing why mindset is just as crucial as strategy and tactics in achieving consulting success.Often, independent...2024-05-2336 min
Grow Your Independent Consulting Business166. Setting a Goal to Replace Your Corporate Income Can Backfire for Your Independent Consulting BusinessIs your goal to replace your corporate income as an independent consultant?It's common for consultants set revenue goals centered around what they were making in corporate or would be making in corporate had you stayed.You might not realize it but setting goals in this way can backfire for you as a consulting business owner.In Episode 166, Melisa Liberman addresses a common and critical error many independent consultants make: setting revenue goals based on their past corporate income or based on what...2024-05-1631 min
Grow Your Independent Consulting Business165. Get In Front of More Decision-Makers to Increase Your Consulting Sales Close RateAre you struggling to get in front of decision-makers? Are you landing meetings with potential clients but then getting stuck because the people you're talking to don’t have a budget or decision-making authority.This is a common problem for independent consultants, but there are ways to make it easier. In this episode, Melisa Liberman discusses strategies for getting in front of the elusive decision-maker so you can effectively sell your consulting work. Melisa explains the importance of understanding both the 'why...2024-05-0934 min
Grow Your Independent Consulting Business164. Thinking “I’m Behind” Is Dangerous for Your Independent Consulting BusinessAre you feeling behind in your consulting business? Beware, the “I’m behind” thought process can limit your business growth. It might feel like the truth, that you’re just stating a fact. But, it’s actually a dangerous mindset that’s important to watch out for as in independent consultant.In today’s episode, Melisa explains how your mindset can slow down or even halt your progress and success as an independent consultant. Then, Melisa shares two examples of consultants who felt behind on revenue and lead generation and how they were ab...2024-05-0225 min
Grow Your Independent Consulting Business163. A Tool for Higher Converting Consulting Networking CallsAre you a consultant who frequently hears “I’ll keep you in mind” at the end of a networking call?Networking is an effective strategy for building a consulting pipeline. But, many consultants struggle to convert networking calls into potential opportunities.In this episode, Melisa shares an actionable tool consultants can leverage to achieve concrete results from a networking call. Melisa empathizes with consultants who find themselves in networking conversations that lead nowhere beyond vague promises like "I'll keep you in mind." She offers a practical strategy to avoid de...2024-04-2531 min
Grow Your Independent Consulting Business162. Transform Your Solo Consultancy into a Center of Excellence (COE)When you start thinking about your independent consulting business as a center of excellence, the level of impact, fulfillment, and growth provided to your clients can dramatically shift.You’re an expert and thought leader in your field. By thinking of your consulting business as a Center of Excellence, you can set yourself up to generate more inbound leads and offer higher-paying consulting services.In this episode, Melisa offers a detailed and actionable framework to help consultants transform their solo consultancy business into a Center of Excellence. Usi...2024-04-1834 min
Grow Your Independent Consulting Business161. How to Overcome Discouragement as a Consulting Business OwnerEvery consulting business experiences peaks and valleys. One minute, you feel confident and successful; the next, you are ghosted by a new lead or lose a client and feel discouraged. The volatile nature of owning a consulting business might have you wondering if all the obstacles are worth it.In today's episode, Melisa shares her five-step formula for overcoming discouragement in your consulting business. She encourages consultants to embrace and normalize periods of discouragement and offers a practical guide for overcoming self-doubt and getting back on track to meet your goals. ...2024-04-1134 min
Grow Your Independent Consulting Business160. Using Diagnostics to Uncover Consulting Leads More EffectivelyStreamlining the lead generation process helps independent consultants build their consulting pipeline quicker and more effectively. In episode 159: Shorten the Consulting Sales Cycle by Offering a Diagnostic, consultants learned how offering a diagnostic will improve conversation rates by shortening the sales cycle. Today's episode continues the conversation by explaining how to leverage diagnostics to uncover client leads. Melisa's practical approach focuses on implementing diagnostics as a means to streamline the lead generation process for independent consultants.Melisa presents three compelling case studies illustrating diverse scenarios where diagnostics can be effectively leveraged to g...2024-04-0433 min
Grow Your Independent Consulting Business159. Shorten the Consulting Sales Cycle by Offering a DiagnosticAre you an independent consultant looking to optimize your client acquisition process and drive business growth?Whether you have a gap in your consulting pipeline or are struggling to meet revenue goals, shortening the sales process will expedite business growth. Offering diagnostics as one of your consulting service offerings is an effective way to land clients more quickly. In this episode, Melisa outlines why diagnostics are valuable tools in a consultant's toolkit. Through relatable examples and practical insights, she illustrates how consultants can use diagnostics to uncover client challenges and offer actionable r...2024-03-2839 min
Grow Your Independent Consulting Business158. Leveraging Channels to Fill Your Consulting PipelineIndependent consultants need easy ways to fill and improve the quality of their consulting pipelines. How can you build channel relationships so that other people refer ideal clients to you?In this episode, Melisa explains how to leverage channels to fill your consulting pipeline. Intentionally building relationships with third parties to generate leads for your business eases the burden of lead generation and enhances the quality of leads. Melisa begins with an overview of the fundamentals of channel strategy, emphasizing the alignment with organizations that cater to your target audience and offer c...2024-03-2131 min
Grow Your Independent Consulting Business157. Your Monthly Consulting Plan: Don’t Overlook this Vital ComponentAn effective monthly plan will dramatically improve results and generate higher revenue for your consulting business. With that said, it’s important to note a key component that’s commonly missing from consultants' monthly plans.In this episode, Melisa emphasizes the importance of revisiting and refining goals for the year, tracking progress, and enhancing your monthly planning process. The discussion focuses on an often overlooked component—the "who" in your plan. In terms of your mindset and thinking, becoming aware of who you need to be is critical to achieving your goals.First...2024-03-1433 min
Grow Your Independent Consulting Business156. The 3 Lead Generation Modes for a Consulting Business PipelineA robust and well-maintained pipeline is crucial for a consulting business's growth and success. However, many independent consultants go into default lead generation mode based on their immediate business situation. Lead generation should be consistent and follow a purposeful strategy to fill a consulting pipeline.In this episode, Melisa explores three distinct lead generation modes to help consultants fill and maintain their consulting pipeline. First, she offers insights into the negative results consultants get when approaching lead generation without intentionality. Then, Melisa details three recommended modes: Run/Maintain, Active, and Sprint. Melisa defines each mode, explains when...2024-03-0731 min
Grow Your Independent Consulting Business155. Choosing the Best Strategy for Your Stage of Business GrowthSelecting a business strategy that aligns with the maturity of your consulting business will accelerate growth and help you achieve success more efficiently. But how do you know if the plan you are implementing is too advanced or too simple for the stage of your business you are in?In this episode, Melisa underscores the necessity of aligning your business strategy with the stage of your business growth. She sheds light on the impact of misalignment, including wasted time, unnecessary expenses, and missed opportunities. Melisa leverages client examples to outline the effects of choosing the wrong strategy...2024-02-2940 min
Grow Your Independent Consulting Business154. Lessons Learned from Writing a BookWriting a book is a challenging undertaking. As an independent consultant, there are several reasons to become a published leader in your industry. From growing your prospective client list to building a reputation as a go-to expert, the benefits of writing and publishing a book are endless. In this episode, Melisa offers an in-depth review of lessons learned while writing and publishing a book. From her motivations behind writing a book to the triumphs and tribulations of the writing and editing process, she shares valuable insights for aspiring authors.Melisa begins by d...2024-02-2241 min
Grow Your Independent Consulting Business153. The 14 Systems To Grow a Thriving Consulting Business (part 3)Are you ready to unlock your full potential as an independent consultant and create a thriving consulting business?In the final episode of the podcast series, 14 Systems to Create a Thriving Consulting Business, Melisa highlights discernible patterns that differentiate prosperous consultants from those facing challenges. First, Melisa explores the importance of robust financial systems and suggests moving away from reactive financial management to proactive, routine-based practices. Then, she explains the necessity of balancing time spent working on the business with time spent on client delivery and how planning these activities ensures a healthy pipeline. T...2024-02-1536 min
Grow Your Independent Consulting Business152. The 14 Systems To Grow A Thriving Consulting Business (part 2)What makes one consultant succeed more efficiently than another? There are 14 systems to grow a thriving consulting business. Each is pivotal in the success and development of an independent consultant. In today's episode, Melisa continues the conversation from Episode 151 by sharing the next five systems to grow a thriving consulting business. This segment is part 2 of the podcast series and highlights the importance of the following:Predictable lead generationA high-quality sales and proposal systemAudience awarenessStaying top of mindLeveraging client delivery as an assetNot only does Melisa explain the significance of each of these five s...2024-02-0824 min
Grow Your Independent Consulting Business151. The 14 Systems To Grow A Thriving Consulting Business (part 1)Every independent consultant has the talent and prerequisites to be successful. So what makes it easier for one consultant to grow a robust pipeline while another struggles to build their business?This episode marks the beginning of a series focused on 14 systems to grow and maintain a thriving consulting business. Listen to learn about the first five systems independent consultants need to establish to create a successful consulting business. Melisa emphasizes the need for a committed and detailed three-year plan and explains how consistent assessments help consults move the needle and grow t...2024-02-0136 min
Grow Your Independent Consulting Business150. Pivot Or Persevere: How Long To Stick With A Strategy That’s Not WorkingAs your independent consultant business evolves, implementing and testing new strategies is essential. But sticking to a new approach is challenging when you don't get immediate results.Should you pivot or persevere?In this episode, Melisa addresses a crucial topic for business owners: when to stick with a new strategy or make a pivot. By referencing a real-life example, she guides consultants through an actionable five-part framework emphasizing the need for a clear plan, defined hypothesis, unwavering commitment, and thorough evaluation. For consultants navigating the complexities of b...2024-01-2531 min
Grow Your Independent Consulting Business149. Pitching Your Consulting ServicesIs the fear of pitching your consultant services holding you back from acquiring new clients? Selling services is challenging for many independent consultants. They want to necessitate their value but feel uncomfortable addressing prospective leads. So, consultants default to pitching as a selling tactic, causing unnecessary pressure on themselves and their potential clients.In today's episode, Melissa shares how framing your sales process as a pitch negatively impacts your ability to land new clients. She explains how shifting towards a more collaborative, solution-oriented, and client-centric approach is more effective. Drawing from real-life e...2024-01-1828 min
Grow Your Independent Consulting Business148. Overcoming A Thought Leadership BlockBy sharing valuable expertise, independent consultants can create lasting impressions on potential clients and ultimately attract inbound leads. Despite its importance, many consultants struggle to maintain a consistent thought leadership strategy. It’s common to question your expertise and hit a block.The Basics of Thought Leadership: Get clear on the basics of thought leadership and how it’s a key component in building your brand and attracting clients.Common Challenges: Explore the struggles faced by consultants at various stages of their thought leadership journey.Five-Step Framework: Discover Melisa's straightforward framework to overcome a thought leadership block...2024-01-1136 min
Grow Your Independent Consulting Business147. When to Fire a Consulting ClientIn this episode, Melisa tackles a common challenge faced by many consultants—deciding when and if to part ways with a client.The dilemma of firing a client is a complex one that every consultant faces at some point. On one hand, there's the desire to make the client relationship work, not wanting to be seen as a quitter, and the revenue that the client brings in. But on the other hand, there's the toll it can take on your peace of mind and the potential harm to your overall business. It's a tough decision tha...2024-01-0437 min
Grow Your Independent Consulting Business146. Productize Your Consulting ServicesMany independent consultants overlook the opportunity to productize their services because they think their work varies too much based on each client’s unique circumstances and requirements.While it’s true each of your clients is unique, that doesn’t mean you can’t turn your client delivery approach into a repeatable, productized solution.Productizing your consulting solutions benefits both you and your clients.In this episode, Melisa breaks down the process to productize your consulting services, and how you can do so without sacrificing the variety you want to have in your...2023-12-2832 min
Grow Your Independent Consulting Business145. An Unconventional Goal Setting Approach for a Consulting BusinessAs we approach the end of another year, it's that time to set goals for the upcoming year. Or, if you're catching this episode later, it could be time to establish or revisit your quarterly or monthly business objectives. If you’re implementing SMART goals or incremental-type goals in your business, you could be leaving opportunities on the table.In this episode, Melisa introduces an unconventional method for achieving your goals. This unique approach has proven to be a game-changer for consultants, propelling them past plateaus, breaking through perceived ceilings, and shattering upper limits to unl...2023-12-2134 min
Grow Your Independent Consulting Business144. Arguing For Your LimitationsAn obstacle for independent consultants aiming to grow their business is the tendency to argue for limitations. What does this mean to argue for your limitations?Arguing for your limitations refers to situations where you justify and explain why something won’t work for you or your business.For example, you might justify your empty pipeline by thinking the economy is soft.Or, you might explain why you have a long sales cycle by thinking your industry is slower than others to make decisions.Or, you...2023-12-1437 min
Grow Your Independent Consulting Business143. The 1st Step To Plan For Next Year (Or Next Quarter) In Your Consulting BusinessIn this episode, Melisa shares a crucial first step for consultants aiming to exceed their business goals in the next year and next quarter. She explains how this often-overlooked step of an effective goal-setting process can lead to success, even if you're currently behind. Melisa guides listeners through a powerful three-step evaluation framework to set the stage for effective planning and goal-setting in the upcoming year, quarter, month, or week. This is a must listen episode to create the business results that you're wanting to achieve. Tune in for a practical app...2023-12-0743 min
Grow Your Independent Consulting Business142. Building A Consultant’s Self-Identity: An Overlooked Success Factor For ConsultantsIn this episode, Melisa shares a key ingredient for independent consulting success: forging your professional self-identity as a consultant. By actively shaping your self-identity, you open the door to fresh opportunities for your consulting business. You'll draw in the right projects, partner with clients who appreciate your full scope of skills, and set fees that mirror the strategic value you bring to the table.The insights Melisa shares with you today are not just information; they are a call to action. Take a moment to apply this episode to your own independent consultant...2023-11-3042 min
Grow Your Independent Consulting Business141. Leveraging AI In ConsultingIn this episode, Melisa is excited to introduce Robert Reich. Robert is an entrepreneurial executive with 30+ years of experience creating and refining consumer and enterprise software solutions. He’s the managing partner of R2, a consulting firm that specializes in crafting AI solutions and strategically pinpointing areas for transformative change while cultivating organizational wisdom for informed, ethical AI adoption.Robert was named inventor on six patents, has served as an advisory board member with Silicon Flatirons an adjunct professor at the University of Colorado, and a mentor at Unreasonable Institute.In this episode, Melisa and Ro...2023-11-2346 min
Grow Your Independent Consulting Business140. Managing A Dip In Your Self-Confidence As An Independent ConsultantAs an independent consultant, confidence is your secret weapon.Being willing to put yourself out there so potential clients know about you requires self-confidence.Selling yourself requires self-confidence.Building trust with clients requires self-confidence.But, the truth is, you won’t always feel confident as a consulting business owner or even as a consultant.Join Melisa in today's episode as she unveils three actionable approaches to restore and expand your self-confidence. These are the strategies that you can leverage to overcome a dip in confidence, whether it is created by...2023-11-1637 min