Shows
Launch Yourself with Melissa AnzmanEp 63 - Happy New Year?If you're not sure about the whole "New Year, New You" thing, or are feeling pressured and overwhelmed about how to "start the year off right," this episode is for you. Launch Yourself Show Notes: https://LaunchYourself.co/63 Launch Yourself Community: https://LaunchYourself.co/join
2022-01-0409 minLaunch Yourself with Melissa AnzmanEp 62 - Creating an Annual Plan for Your BusinessIf you love creating a plan for your business, but you're not necessarily great at following a plan, you're not alone. I outline my annual business planning process - what I do every year that works, and what I've found that doesn't work for me. And how I'm doing my annual planning for 2022. I share my starting reflections phase, how that informs my word of the year, and then gets turned into a paper calendar plan, to a detailed profit plan - all the things! Launch Yourself Show Notes: https://LaunchYourself.co/session62 Launch Yourself...
2021-12-2330 minLaunch Yourself with Melissa AnzmanEP 61 - Dream Team Series - Make Your Team ProfitableDream Team Series Inside you'll learn the signs it's time to grow your business with a team member, at any stage - and when it's time, how to ensure your team is profitable for your business. I share four different ways your hiring process can actually decrease your business profits - so avoid them at all costs. And also three ways to prevent this from happening to your business - hire with profitability in mind. Launch Yourself Show notes: https://LaunchYourself.co/session61 Get a free guide on How to Find Y...
2021-12-0217 min
Launch YourselfEp 60 - Dream Team Series - Who to HireSpecial Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman. Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results. Launch Yourself Show notes: https://LaunchYourself.co/session60 Get a free guide on How to Find Your Dream Team - scaling your business without sacrificing yo...
2021-11-2417 minLaunch Yourself with Melissa AnzmanEp 60 - Dream Team Series - Who to HireSpecial Series - Dream Team brought to you by an HR professional and owner of an HR consulting agency, Melissa Anzman. Inside you'll learn how to know exactly who to hire next at any stage of your business, applicable for contractors or full-time employees. There are a few steps to walk through to identify the best next hire to get you into your zone of genius and for your new team member to deliver results. Launch Yourself Show notes: https://LaunchYourself.co/session60 Get a free guide on How to Find Your Dream Te...
2021-11-2417 minLaunch Yourself with Melissa AnzmanEp 59 - Behind the Scenes of Digital BusinessesDo you like knowing what's going on in other people's businesses? We work with many digital businesses and have a pulse on what's working and what's not converting, right now. Today we tackle quizzes and webinars: how to use a quiz as a lead generation tool effectively and how live webinars are currently converting as part of launches. Launch Yourself Shownotes: https://LaunchYourself.co/session59 Launch Yourself Community: https://LaunchYourself.co/join
2021-10-2218 minLaunch Yourself with Melissa AnzmanEp 55 - Create a Profitable Summit with Jaime SlutzkyOnline summits are a great way to grow your reach and audience and get known as an expert in a specific space. Jaime Slutzky shares how she used a summit to grow her business in a new space and shares how to get speakers, attendees, and the time and effort commitment needed. Get full show notes and more information here: LaunchYourself.co/55
2021-03-0427 minLaunch Yourself with Melissa AnzmanEp 54 - 4 Ways to Bring in Organic Leads for Your CourseGet started with these 4 tactics to bring in ongoing organic leads and traffic of qualified buyers for your online course or services. While they are a long-tail approach at growing your audience, it is time spent wisely as these strategies will bring in targeted traffic in an ongoing basis. Get full show notes and more information here: LaunchYourself.co/54
2021-02-2514 minLaunch Yourself with Melissa AnzmanEp 53 - Get Your Finances Off the Launch Rollercoaster with Parker StevensonAs a course creator or service provider, having an inconsistent income can be scary, especially if you don't have your financial systems in place. Parker shares easy bookkeeping strategies (and tactics) for you to get started at any stage of your business - including when to get specialized help. Get full show notes and more information here: LaunchYourself.co/53
2021-02-1828 minLaunch Yourself with Melissa AnzmanEp 52 - How Digital Products Fit Into Your BusinessDigital products, courses, and membership sites that sell are created differently than those sitting on the shelf. They are built as part of your overall business transformation statement. Learn how they fit into your business and how they can be created at scale, so that they bring you ongoing income. Get full show notes and more information here: LaunchYourself.co/52
2021-02-1124 minLaunch Yourself with Melissa AnzmanEp 51 - Ultra Running as a Catalyst to Grow Your Business with Colleen MacDonaldIn today’s episode, Colleen MacDonald shares her story of becoming an ultra-marathoner after a career transition which became a catalyst for her own consulting business. Leveraging how she makes it through difficult races, she knew she had the mental aptitude to make it in her own business. Get full show notes and more information here: LaunchYourself.co/51
2020-12-1031 min
Rethink HREp 36 - Uncover HR Metrics You're IgnoringIn today’s episode, I share four easy ways you can uncover the HR metrics around you, without needing a complicated HRIS system, a data analyst, or a dashboard. Instead, it's about using the information you have at your fingertips and learning how to create a story around what that data is telling you. Get full show notes and more information here: RethinkHRPodcast.com/36
2020-12-0921 minLaunch Yourself with Melissa AnzmanEp 50 - What If Someone Steals My Product Idea?In today’s episode, I share with you some ways to handle a fellow entrepreneur stealing your idea - whether on purpose or by accident. And how to prevent it from happening in the future while still being able to validate your ideas and keep your creativity flowing. Get full show notes and more information here: LaunchYourself.co/50
2020-12-0319 minRethink HREp 35 - Reboot Your HR Metrics StrategyIn today’s episode, I share seven signs that it may be time for you to reboot or rethink your HR metrics strategy (including if you even have one or need one!). With the idea of having meaningful HR metrics and analytics to share with your organization. Get full show notes and more information here: RethinkHRPodcast.com/35
2020-12-0221 minLaunch Yourself with Melissa AnzmanEp 49 - Having a Mission for Your Product with Sarah SpitsenIn today’s episode, Sarah Spitsen of Feya Candles shares how she turned a failed business around through grit, lots of hard work, and listening to her gut when making big decisions. She blazed her own entrepreneurship path while always keeping her mission of giving back to the community at the core of what she does, and shares how she stays so focused. Get full show notes and more information here: LaunchYourself.co/49
2020-11-1930 minRethink HREp 34 - 6 HR Metrics Secrets Every HR Professional Should KnowIn today’s episode, I share six secrets for every HR professional to bust some myths about creating HR metrics that have prevented you from getting started. Learn how to get started with the data you already have access to without any additional spend. Get full show notes and more information here: RethinkHRPodcast.com/34
2020-11-1818 minLaunch Yourself with Melissa AnzmanEp 48 - 3 Ways to Sell More to Your Email ListIn today's episode, we talk about three ways you can sell more to your email list, even if it's small, with a bonus method as well. These secrets include how to make the ask, using your emails intentionally, and when to send your emails out. Get full show notes and more information here: LaunchYourself.co/48
2020-11-1217 minRethink HREp 33 - HR Business Partner MetricsIn today’s episode, we discuss four metrics to start with, if you are an HR business partner or generalist, along with the calculations for each. These metrics are important for you to show the connection between the great work you do every day in HR and the company's bottom line, showing an ROI. Get full show notes and more information here: RethinkHRPodcast.com/33
2020-11-1130 minLaunch Yourself with Melissa AnzmanEp 47 - SEO Advice and Growing Your Agency with Jarod SpiewakIn today’s episode, Jarod Spiewak shares how he built his agency in an unusual way - through a freelancer exchange platform. And because he's an SEO expert, we spend about 20 minutes talking all things SEO, google search, what's working right now, and what to stay away from. Get full show notes and more information here: LaunchYourself.co/47
2020-11-0539 minRethink HREp 32 - Starting with HR Metrics: RecruitingIn today's episode, we get started with HR metrics specifically which metrics to start with, within Talent Acquisition or Recruiting. We're starting here because this is where employees start their journey with us and we likely have easy access to data through our Applicant Tracking System (ATS). Get full show notes and more information here: RethinkHRPodcast.com/32
2020-11-0422 minLaunch Yourself with Melissa AnzmanEp 46 - Getting Started with Your Transformation Statement for Your CourseLearn how to start narrowing down your transformation statement for your course or digital product, by considering these four strategies to get you started: before and after, obstacles to start, just starting, and crossing the bridge. Get full show notes and more information here: LaunchYourself.co/46
2020-10-2922 minRethink HREp 31 - Your First HR MetricsIn today’s episode, learn how to get started with your first HR metric, even if you're not a numbers person or aren't sure if this whole "metrics thing" is for you. By asking these four questions, you'll be able to identify exactly where to start with your first HR metric. Get full show notes and more information here: RethinkHRPodcast.com/31
2020-10-2819 minRethink HREp 30 - Coaching for the Employee ExperienceIn today’s episode, it's taking the leadership lessons from previous episodes about how to use your leadership to positively influence your team's employee experience. To do that, it's how to be a coach by creating conversations that enhance discussion using the techniques shared this episode. Get full show notes and more information here: RethinkHRPodcast.com/30
2020-10-2114 minLaunch Yourself with Melissa AnzmanEp 45 - Being True to You and Relaunching with Megan HamiltonIn today’s episode, Megan Hamilton shares her path to entrepreneurship, stepping into showing up as who she is online, and relaunching after a launch-fail. She shares why she knew she needed to get super clear on who she serves and how she finds buyers for her course on social media - and everything in between. Get full show notes and more information here: LaunchYourself.co/45
2020-10-1537 minRethink HREp 29 - Leader's Communication Cadence CalendarIn today’s episode, we discuss how your leadership style is critical to the success of your overall employee experience. You'll learn all about "gravity issues," how to create your own leadership blueprint, and setting the ideal communication cadence calendar to ensure ongoing dialogue with your team. Get full show notes and more information here: RethinkHRPodcast.com/29
2020-10-1429 minLaunch Yourself with Melissa AnzmanEp 44 - Why Copying a Launch Won't Lead to SalesIn today’s episode, I share three reasons why copying someone else's launch plan, plug-and-play formula, or other guru playbook isn't going to lead to sales for YOUR digital product or course. The main reasons - you're missing you in that plan, you are missing so many components that make up the success of a launch, and your audience is different and has very different needs and wants. Get full show notes and more information here: LaunchYourself.co/44
2020-10-0821 minRethink HREp 28 - Leader's Role in the Employee ExperienceIn today’s episode, we talk about how each leader has an important role in influencing the employee experience (inside or outside of HR). Using the same framework with a different perspective, can instantly improve your overall engagement and create positive experiences for your employees and your team's culture. Get full show notes and more information here: RethinkHRPodcast.com/28
2020-10-0722 minLaunch Yourself with Melissa AnzmanEp 43 - Reimagining Your Program to Scale with Mike IskandarIn today’s episode, Mike Iskandar shares how he took a personal development project for himself and turned it into a program that he has been able to quickly scale into different iterations over the past year. And his market is super niched - his program is for tweens and teens. Learn all about how he has been able to scale it quickly while continuing to refine his process. Get full show notes and more information here: LaunchYourself.co/43
2020-10-0130 minRethink HREp 27 - Write HR Emails that Get Read: HR Like a MarketerIn today’s episode, we get tactical about how to actually write HR communications that deliver value and impact. Using a super easy system to ensure each message you write is read by your employees and creates more positive experiences and engagement. It's easy to start right now by ensuring these five things are included every time. Get full show notes and more information here: RethinkHRPodcast.com/27
2020-09-3000 minLaunch Yourself with Melissa AnzmanEp 42 - Avoid These 8 Common Digital Product MistakesIn today’s episode, I walk through eight of the biggest mistakes I'm seeing smart entrepreneurs make when it comes to their digital product or course. With each mistake, you'll learn how to easily avoid it right now and going forward, so you can be sure you are creating the absolute best product that will be profit-producing for your business. Get full show notes and more information here: LaunchYourself.co/42
2020-09-2425 minRethink HREp 26 - Exit InterviewsIn today’s episode, I walk through exit interviews - why they are so important in any talent market, why they haven't worked in the past, and how you can create an exit experience that matches with your company's ideal employee experience and gets you great feedback about your culture. Get full show notes and more information here: RethinkHRPodcast.com/26
2020-09-2300 minLaunch Yourself with Melissa AnzmanEp 41 - Creating A Product to Fill Your Own Gap with Stephanie ShawIn today’s episode, Stephanie Shaw shares how she started her business after finding a gap in the market for her own health that was being underserved. So she created a solution to fill that gap for herself, and then share her process and approach with other women while busting through her lack of tech or funnel knowledge at the start, to a process that is bringing her high-ticket clients into her program. Get full show notes and more information here: LaunchYourself.co/41
2020-09-1728 minRethink HREp 25 - Creating a People First CultureIn today’s episode, I share four tips on how to become a people-first culture, even if you're not sure you're able to influence your entire company's culture. It starts with deciding what people-first means, if your company actually aligns with being people-first (and what to do if it doesn't), and how to build into your HR world, employee first thinking and actions. Get full show notes and more information here: RethinkHRPodcast.com/25
2020-09-1600 minLaunch Yourself with Melissa AnzmanEp 40 - Selling a Hybrid Program As You Build It with Andréa JonesIn today’s episode, Andréa Jones shares the behind-the-scene details about her most recent launch, a beta launch for a high-ticket hybrid program and course to a new audience. She shares her launch plan details, what worked (emails!), what didn't, and why she decided to build the content for the course component live during the delivery of the beta (versus selling a completed product). Get full show notes and more information here: LaunchYourself.co/40
2020-09-0327 minRethink HREp 24 - Employee Engagement Surveys that WorkIn today’s episode, we go deep about employee engagement surveys. How to use the survey that you have and the results that your vendor provides you, to improve the employee experience which drives real engagement. Included are the five steps to take to go from survey results to action plans painlessly. Get full show notes and more information here: RethinkHRPodcast.com/24
2020-09-0200 minLaunch Yourself with Melissa AnzmanEp 39 - In-person to Online Program with Melody TholstrupIn today’s episode, Melody Tholstrup shares how she took her offline local networking and marketing program, to an online program during a COVID pivot. She shares how she tested it, how she runs it, and what the plan is now going forward. Along the way, she learned how to make it as simple as possible for people to join and learn all about marketing tactics to help them grow their own business. Get full show notes and more information here: LaunchYourself.co/39
2020-08-2725 minRethink HREp 23 - Virtual Benefit FairsIn today’s episode, we share everything you need to know about creating a virtual benefits fair for open enrollment/annual enrollment - quickly and cost-effectively. Bonus: Your virtual benefits fair will likely have higher attendance and engagement, and will be seen as a huge upgrade. Get full show notes and more information here: RethinkHRPodcast.com/23
2020-08-2600 minLaunch Yourself with Melissa AnzmanEp 38 - Low-tech Launch Success with Stephanie TaylorIn today’s episode, Stephanie Taylor of Rent 2 Rent Success, shares all of the ins and outs of her first online launch. She took a very offline business, property management, and was able to create an in-depth online course without hardly any tech (she even skipped a sales page!). Her first launch was a success and she has now taken this course and launched it as an evergreen funnel. Get full show notes and more information here: LaunchYourself.co/38
2020-08-2026 minRethink HREp 22 - Onboarding New EmployeesIn today’s episode, we go deep about your onboarding process for new employees. The offer to onboarding process provides the biggest opportunity to create ongoing and long-lasting negative experiences for your new employees. Which leads to long-term disengagement and constant headaches. Instead, you can create onboard employees in a consistent and effective manner, in a few easy steps. Get full show notes and more information here: RethinkHRPodcast.com/22
2020-08-1900 minLaunch Yourself with Melissa AnzmanEp 37 - An Attorney on Launching His Signature Course with Braden DrakeIn today’s episode, Braden Drake, an attorney and tax professional, shares how he launched his signature course going from being a one-on-one service provider to an online business model that better fits his working style. He shares *everything* about his launch: what he did, what worked, what didn't, the metrics behind it, and several juicy details to propel your own launch to success. Get full show notes and more information here: LaunchYourself.co/37
2020-08-1346 minRethink HREp 21 - Your Starting Candidate ExperienceIn today’s episode, we review why your candidate experience is so important, and how the starting point - the application and open requisition stage, is so critically important to set your company and candidate up for success using the Employee Experience framework. Recruiting Brief resource shared in the show notes. Get full show notes and more information here: RethinkHRPodcast.com/21
2020-08-1200 minLaunch Yourself with Melissa AnzmanEp 36 - When to Quit Your Product with Ashley CoxIn today’s episode, Ashley Cox, a leadership mentor and coach, shares why she decided to end her membership program after a year. We talk alignment between your business, your products, and the customers you want to serve, as well as some "dirty little secrets" about membership sites to consider. Get full show notes and more information here: LaunchYourself.co/36
2020-08-0632 minRethink HREp 20 - Performance Management and PIPsIn today’s episode, we focus on performance management as a whole and why it's so important to the employee experience, especially in our current workplace. Specific tactics are shared on how to give feedback quickly and easily so your employees receive it, and an overview of PIPs - performance improvement plans. Get full show notes and more information here: RethinkHRPodcast.com/20
2020-08-0500 minLaunch Yourself with Melissa AnzmanEp 35 - Using Your Launch for One-on-One Services with Diana ManteyIn today’s episode, Diana Mantey of Next Generation Advertising, shares how to launch with a proof-of-concept idea, especially when your "product" is a high-ticket one-on-one service. She shares how she grew a community of high-engagers and referrers, and made launching fit her business model (not the other way around)! Get full show notes and more information here: LaunchYourself.co/35
2020-07-3023 minRethink HREp 19 - Your Total Rewards DifferentiatorIn today’s episode, it's all about your total rewards. Why it's so important to focus on your differentiator, when to talk about your total rewards package, and when and how to over-index on the right benefit or perk. Pro-tip: Annual Enrollment is the perfect time to revisit your total rewards key messaging. Get full show notes and more information here: RethinkHRPodcast.com/19
2020-07-2900 min
Launch Yourself with Melissa AnzmanEp 34 - Organic Traffic Launch with Kathy ColaiacovoIn today’s episode, Kathy Colaiacovo of Pepper It Marketing, shares her launch experience using only organic traffic to a webinar, for her course. She also shares a few of her past launching experiences, how she plans out her launch ahead of time, and some key lessons she learned during her webinar launch. Get full show notes and more information here: LaunchYourself.co/34
2020-07-2332 min
Rethink HREp 18 - Creating Real Culture ChangeIn today’s episode, we talk about using this unique moment, to create real culture change at your company using the Employee Experience Framework. It's our opportunity in HR to create a culture that is safe for all of our employees, while also making sure our stated culture matches exactly how our employee experience our culture on a daily basis. Get full show notes and more information here: RethinkHRPodcast.com/18
2020-07-2200 minLaunch Yourself with Melissa AnzmanEp 33 - Pivot Your Business into a Movement with Michelle MazurIn today’s episode, Dr. Michelle Mazur, the creator of the Three Word Rebellion, shares how she pivoted her successful business into something even better-and created a movement. We also talk in-depth about her book launch which kicked off her pivot, what to do when you don't feel like you're living up to your purpose in your business, and some insights about online marketing tactics and how to really make your message work for you. Get full show notes and more information here: LaunchYourself.co/33
2020-07-1641 minRethink HREp 17 - Open Enrollment Tactics for Better ResultsIn today’s episode, the conclusion of our open enrollment/annual enrollment series, we bring everything together so you can implement the strategies and these new tactics, with a vendor partner or in-house. All with the goal of creating an inclusive and effective open enrollment campaign. I share how one of our clients updated their previous communications to save money and create a better employee experience, and specifics of how you can turn your current collateral into something exceptional. Get full show notes and more information here: RethinkHRPodcast.com/17
2020-07-1500 minLaunch Yourself with Melissa AnzmanEp 32 - 10x Business in a Year with Danielle CevallosIn today’s episode, Danielle Cevallos, a communications business owner for 7- and 8-figure businesses, shares how she attempted a launch for her done-for-you services, and what she learned from doing so. We also talk in-depth about what it takes to have a 7+ figure business, how to grow and 10x your own business, and some lessons she learned along the way. Get full show notes and more information here: LaunchYourself.co/32
2020-07-0944 minRethink HREp 16 - Inclusive Considerations for Open EnrollmentIn today’s episode, part four of our open enrollment/annual enrollment series, I provide three considerations for creating a diverse, equitable, and inclusive (DEI) experience for your employees during open enrollment. Considerations include: evaluating your benefit and total reward offerings as a whole; ensuring access to information is the same for all employees; and changing how we insert diversity into our collateral. Get full show notes and more information here: RethinkHRPodcast.com/16
2020-07-0800 minLaunch Yourself with Melissa AnzmanEp 31 - Book Relaunch Strategies with Jodi BrandonIn today’s episode, Jodi Brandon - a book editor with experience in traditional and self-publishing, joins me to share how she re-launched her non-fiction book, what she teaches her clients to consider before publishing, and some funnel ideas to help grow your own book sales. Get full show notes and more information here: LaunchYourself.co/31
2020-07-0240 minRethink HREp 15 - Budget Saving Strategies for Open EnrollmentIn today’s episode, part three of our open enrollment/annual enrollment series, I share four different ways you can create a better employee experience during OE, while saving a LOT of budget dollars. Included tips are how to leverage your benefits administrator vendor, create a microsite, consider alternatives to big-spend decision-making tools and enrollment interactive tools, and refreshing your communication strategy. Get full show notes and more information here: RethinkHRPodcast.com/15
2020-07-0100 minLaunch Yourself with Melissa AnzmanEp 30 - How to *Really* Profit from a Low-Ticket Offer with Amanda GentherIn today’s episode, Amanda Genther - a designer and online strategist, joins me to share how she pivoted her online course into a low-ticket offer that generates real income. She shares exactly how she did it, what her sales process is, how to really profit from a low-ticket offer, and how you can do the same for your own business. Get full show notes and more information here: LaunchYourself.co/30
2020-06-2540 minRethink HREp 14 - Communication Strategies for Open EnrollmentIn today’s episode, I outline how to create more effective communications for open enrollment (annual enrollment), in the age of COVID and social unrest. Included are three steps to be successful this year: have a clear message; explore relevant and inclusive communication channels; and communicate for comprehension. Get full show notes and more information here: RethinkHRPodcast.com/14
2020-06-2400 minLaunch Yourself with Melissa AnzmanEp 29 - Welcome Back to the Launch Yourself Podcast!In today’s short episode, I am excited to share what I've been up to over the past five years (growing a B2B business to 7-figures and launching over $25 million of digital products), and I'm excited to share new interviews and information nuggets with you right here, with the Launch Yourself podcast. Get full show notes and more information here: LaunchYourself.co/29
2020-06-2304 minRethink HREp 13 - MicrositesIn today’s episode, we kick-off a series about open enrollment (annual enrollment), with the most important tool for your ROI - microsites. I review what a microsite is, why it's worth the minimal investment for the employee pay-off, and how it's the heartbeat of your OE campaign. Get full show notes and more information here: https://RethinkHRPodcast.com/13
2020-06-1700 minRethink HREp 12 - Onboarding Experience OverviewIn today’s episode, I walk through an example of how your onboarding experience could be directly tied to your key talent turnover rates, and how you can use the Employee Experience Framework to create a better candidate experience. Get full show notes and more information here: https://RethinkHRPodcast.com/12
2020-06-1000 minRethink HREp 11 - Addressing Racism at WorkIn today’s episode, I'd like to open the dialogue about race and social injustice at work, and HR needs to lead the way. I share two very specific ways HR can step-up and start the conversation and change at work, to create safe work environments for all employees. Get full show notes and more information here: https://RethinkHRPodcast.com/11
2020-06-0300 minRethink HREp 10 - External Employee ExperienceIn today’s episode, I share how considering your external experience, and how your candidates interact with that experience, greatly influences your retention rate. Using the Know, Feel, Act, and Touch framework, you're able to influence your company's reputation and connection, once your candidate becomes an employee. Get full show notes and more information here: https://RethinkHRPodcast.com/10
2020-05-2700 minRethink HREp 9 - The Employee Experience FrameworkIn today’s episode, I walk through the four components of the Employee Experience Framework for you to review before each new HR project, campaign, activity, or message. Easy to implement and drives an ROI on your HR work. Get full show notes and more information here: https://RethinkHRPodcast.com/9
2020-05-2000 minRethink HREp 8 - How to HR RemotelyIn today’s episode, I share three strategies about how to be an effective HR partner while working remotely. And don't miss the engagement versus experience mini-rant. Get full show notes and more information here: https://RethinkHRPodcast.com/8
2020-05-1300 minRethink HREp 7 - HR and Our VendorsIn today’s episode, I share three considerations and revised (or renewed) expectations when it comes to how we partner with our vendors in HR, with a hint about how to make the right investments to show a positive ROI. Get full show notes and more information here: https://RethinkHRPodcast.com/7
2020-05-0600 minRethink HREp 6 - Storytelling for HRIn today’s episode, we talk all about how one simple shift in your perspective, to the Storytelling for HR framework, can instantly improve all of your HR communications and ultimately, your employee experience. Get full show notes and more information here: https://RethinkHRPodcast.com/6
2020-04-2900 minRethink HREp 5 - What We Can Do About Employee MoraleIn today’s episode, I share three things you can do right now, to start moving employee morale in the right direction (while being realistic about the current situation). Join me as I breakdown why these simple fixes can be very effective to create more positive employee experiences, even now. Get full show notes and more information here: https://RethinkHRPodcast.com/5
2020-04-2200 minRethink HREp 4 - Creating Our New Normal in HRWith our current forced pause, now is the time to consider how you want to emerge from this situation. What kind of HR leader do you want to be? How do you see HR changing and truly becoming more strategic? What do you have to start, stop, and continue to be able to focus on delivering better employee experiences, versus employee engagement? In this episode, let's pause and consider the other side and how we can shape our new normal in HR.
2020-04-1500 minRethink HREp 3 - How HR Must Be Strategic During a CrisisWe have a lot of stress and demands piling up during this crisis, and it's more critical than ever for HR to be strategic and focus on mental wellbeing. In this episode, I share how to more into a more strategic role to focus on only the work that matters and shows an ROI to your CEO, and how to help and support your employee's mental wellbeing (yours included)!
2020-04-0800 minRethink HREp. 2 - Reductions in Force: HR & LayoffsFor many companies during this time of uncertainty, Reductions in Force (RIFs), also known as layoffs, are likely happening. Being in HR, we tend to be at the center of these coordinated events - which is how we are able to rethink the way we handle the next RIF. In this episode, I'll share some examples of what not to do during a RIF that I've seen other companies stumble over, and some things to consider before your next layoff event. Helping to ensure your HR team stays legally compliant while delivering a best-in-class employee experience for your company...
2020-04-0100 minRethink HREp. 1: The Employee Experience During Uncertain TimesDuring uncertain times, HR is at the forefront of how companies manage the situation - as decision makers and the bearers of bad news. In this episode, we're going to review how to let go of gravity issues, how to shift your perspective, specific ways to help your employees get through this time, and how HR can keep their sanity.
2020-03-2500 minRethink HRRethink HR TrailerThe Rethink HR podcast explores the future of HR through the lens of the employee experience. We’re going to do that by sharing real examples of what's working (and what's not), and by focusing on specific strategies you can implement right away, without any BS and a dose of humor.
2020-03-2200 min
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your JobThree Secrets to Success with Human Resources, with Melissa Anzman"To apply, contact Human Resources." These words are enough to induce a groan from many job seekers. For many people "HR" is an impermeable, mysterious gatekeeper, standing between them and the job of their dreams. But sometimes you simply can't avoid working through a human resources department--especially in larger, most formal companies. And, if you play your cards right and get HR on your side, you have a strong advocate within the organization. In this bonus episode, Melissa Anzman, CEO of Launch Your Job, shares her contribution to Land Your Dream Job Anywhere. She takes a s...
2017-02-2005 minFind Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your JobThe Rules of Working with a Human Resources Department, with Melissa AnzmanYou may want a gig with a cool corporation like Nike, Google, or Apple. Perhaps you’ve targeted a big government agency or a nonprofit. Or maybe your goal is to land a job with small employer. Wherever you’re going, one day you will send your resume to a human resources (HR) department.
For many job seekers the human resources department can seem like a black hole–a place where applications disappear without a trace. But there is a science to working with HR; and, when you know how the process works, a human resources department can be...
2015-12-0240 minLaunch Yourself with Melissa AnzmanEp 28 - How to Interact More Creatively with Rick TuroczyIn this episode, Rick talks about the creativity of entrepreneurs and how, through various endeavors, helps entrepreneurs interact more creatively. And of course, how to ask for help to succeed (or fail faster). Get full show notes and more information here: https://launchyourself.co/session28/
2015-07-2032 minLaunch Yourself with Melissa AnzmanEp 27 - Communicators for Social Change with Ann ChristianoAnn Christiano is a professor at the University of Florida and created frank – an event bringing together communicators for social change. Stepping outside of her comfort zone when it launched, Ann shares how frank came to be and perhaps, a future shift in the way of the working world. In this episode, Ann talks about the importance of community events, how to build partnerships with others and being your most authentic self at work – and how that impacts others. Get full show notes and more information here: LaunchYourself.co/session27
2015-05-2831 minLaunch Yourself with Melissa AnzmanEp 26 - What Makes You Who You Are with Laura ClarkeLaura Leigh Clarke from ProsperityQM is a successful author and coach, not to mention a recovering quantum physicist cum prosperity creator, profiler, and also actor, martial artist, and die-hard Dr. Who Fan. She was running a very successful coaching business following the success of her book, Wire Yourself for Wealth when she realized she was a vanilla life coach. In this episode, Laura talks about her realization that she wasn’t uniquely who she is and how she pivoted her business to let her authentic self shine through… and how that impacted her business and life. Ge...
2015-04-0331 minLaunch Yourself with Melissa AnzmanEp 25 - How To Take Your Design Idea To Launch with Shannon WhiteheadShannon Whitehead from Factory45.co is a distinguished sustainable apparel designer, who now helps other aspiring designers learn how to take their design idea to launch. Can you imagine – having a fashion sketch and then finally knowing how to get it made? You can do that just that in her program (applications are open until March 2nd). In this episode, Shannon talks about her accelerator program Factory 45. She walks us through two different launches with different approaches and what her best advice is, for people looking to create their own program. Get full show notes and...
2015-02-2629 minLaunch Yourself with Melissa AnzmanEp 24 - Take Your Course From Disaster to a High Performing Launch with Tim GrahlTim Grahl, for many years, was the man behind bestselling books and authors – helping them launch their book onto the list and create a platform and audience to help them engage with their fans online. As a long-time follower of Tim’s, I was excited to get his take on launching – and he shares with us two launches of his course, Instant Best Seller. As you’ll hear, Tim shares specific and actionable information on what he did to take his course from disaster to a high-performing launch – and how you can too. Get full show notes...
2014-12-0330 minLaunch Yourself with Melissa AnzmanEp 23 - Why You Should Get Affiliate Partners with Christie MimsChristie Mims believes that everyone should be happy in their career (something I fully agree with!), and she’s started a revolution to get you happy at work. Launching her first big JV/affiliate program for her flagship product, Christie pulls back the curtain mid-launch to share her mid-launch strategy. In this episode, Christie talks about why she decided to get affiliate partners, how she’s using Jeff Walker’s Product Launch Strategy to deliver content and attract more customers, and what she’s learning in the process. Get full show notes and more information here: La...
2014-09-2331 minLaunch Yourself with Melissa AnzmanEp 22 - How to Build, Launch and Deploy Successful Training Courses with Danny InyDanny Iny has been a life-long entrepreneur and is the founder of Firepole Marketing - one of the best online resources to learn how to market successfully and painlessly. Danny gained notoriety after he was featured everywhere, after writing over 80 guest posts in one year - which then urged him to create his first viral product Write Like Freddy. In this episode, Danny shares how he creates and launches successful, income-generating, and useful courses. Throughout the interview, he provides many insights, scripts, and shares his secrets to various launch and marketing strategies. Get full show n...
2014-08-2735 minLaunch Yourself with Melissa AnzmanEp 21 - More Human Leadership + BuiltOregon.com with Terry St. MarieTerry "Starbucker" St. Marie is a former corporate executive turned entrepreneur and Angel investor, who is known for his More Human Leadership mantra. He has a very successful blog and is in the process of launching a new magazine for entrepreneurs called Built Oregon. In this episode, Terry shares his current launch progress, why he decided to focus on building a magazine for entrepreneurs, and how to apply being More Human in every aspect of your life. Get full show notes and more information here: LaunchYourself.co/session21
2014-08-1336 minLaunch Yourself with Melissa AnzmanLY Podcast: Ep 20 - The Imposter Complex & Stepping into Your Starring Role with Tanya GeislerTanya Geisler is a leadership coach and leading expert on the Impostor Complex - having helped hundreds of people be more of who they are supposed to be and step into their starring role. Having successfully launched several different programs, products, and coaching services, Tanya's approach to launching is to focus not only on over-delivering but also on listening to her audience's needs. In this episode, Tanya shares the launch of her free ebook which you can get here, 12 Lies of the Impostor Complex (and One Truth) - which was the culmination and philosophy of all of t...
2014-07-2938 minLaunch Yourself with Melissa AnzmanEp 19 - Having the Runway to Fail, Tinker, & Learn to be Financially Successful with Tina LeeTina Lee is the founder of MotherCoders - non-profit helping working moms grow their coding skills in the Bay Area. After having her first child, Tina had a difficult time being able to increase her coding skills while looking after her young one. An epiphany - she probably wasn't the only mom who needed childcare assistance to find the time/space to learn. Her organization just finished their first beta test and is in the process of raising more money for round two... and also figuring out what the next stage will look like. She shares her...
2014-05-2729 minLaunch Yourself with Melissa AnzmanEp 18 - Entertainment & Photography with Stacey WingetStacey Winget is an event and casting photographer in the Los Angeles area for her own photography studio, Stacey Winget Photography. After having a successful career in the world of entertainment in casting and producing, she decided to listen to the advice the universe was giving her and decided to turn her side hustle into a full-time business. She shares her first-year struggles, how she managed the leap into entrepreneurship, and her best advice to others who are looking to start their own photography business. Get full show notes and more information here: LaunchYourself.co...
2014-05-0733 minLaunch Yourself with Melissa AnzmanEp 17 - Creating Growth Organically... with Emily KapitEmily Kapit is the founder of ReFresh Your Step - a career advisory company that she started after leaving the Finance industry to go out on her own. Through many iterations of her company, she has successfully scaled her original service of providing resume services to be a full career advisory with a staff of people working with her. She shares her launch motto, which is growing organically - without being afraid to change directions and taking the blinders off. Following her own advice, she walks us through how she has scaled her business and her ultimate...
2014-04-3030 minLaunch Yourself with Melissa AnzmanEp 16 - Let's Start with the Audience We Have with Kevin KermesKevin Kermes from All Things Career shares his experience launching several different launches including new sites and a podcast, all at once. He talks about how he determined it was time to spin off into new brands, how he managed fear, and how to figure out what your audience really wants. Kevin pulls back the curtain on his business and shares how he starts with the audience he has and continues to provide incredible value to them before launching into new space. Get full show notes and more information here: LaunchYourself.co/session16
2014-04-2343 minLaunch Yourself with Melissa AnzmanEp 15 - At my Retirement Party Will My Kids be Proud of the Man I am? with Kent WyattKent Wyatt co-founded Emerging Local Government Leaders (ELGL) after a difficult career transition when he relocated to Oregon. He has thrown the doors wide open and brought transparency back into the realm of local government to help others launch their careers and grow and get involved. He shares his "launch" moment - which starts at his future retirement party. How he makes career decisions and navigates the path of career and life with Pearl Jam at the end of the line. Get full show notes and more information here: LaunchYourself.co/session15
2014-04-1639 minLaunch Yourself with Melissa AnzmanEp 14 - When Your Personal & Professional Lives Launch Together & Create Your Calling with Jessica WilliamsJessica Williams from Prichard Communications and Mac's List shares her experience of her professional life launching with her personal life. Leaping into the unknown because she just knew she was in the right place, working through new work tasks, and successfully growing her client's reach by over 50% - several years running. She shares what she learned on her journey and how great it was for her professional launch to create and ignite a personal launch, at the same time. Get full show notes and more information here: LaunchYourself.co/session14
2014-04-0231 minLaunch Yourself with Melissa AnzmanEp 13 - Experimenting with Crowdfunding to Launch Differently & Learn with Dana SitarDana Sitar from WritersBucketList.com shares her experience with creating a crowdfunding campaign through IndieGoGo. An experienced launcher, Dana decided to tackle a new approach to raise funding for a series of courses to help people self-publish their work, without losing rights or spending a lot of their own money. She shares what she learned from the experience, advice to consider before tackling your own crowdfunding campaign, and what's next now that the fundraising part of the process is over. Also, tune in to find out if her campaign was a "success." Get full show n...
2014-03-2432 minLaunch Yourself with Melissa AnzmanEp 12 - Taking a Leap Year to Travel, Work, & Be Inspired with Tamara MurrayTamara Murray from HelloImTamara.com and OurLeapYear.com is featured in this episode where she shares her experience leaving a high-paying corporate job to take a "leap year" - a year off to travel around Latin America while finding alternative work resources and learning about different cultures and environments. She shares her "aha moment" of deciding to take a year off with her husband (and their dog!) which involves retirement planning, of all things. Tamara talks about her adventure - from learning how to transition from a corporate work mentality to trying new ways to earn income...
2014-03-1842 minLaunch Yourself with Melissa AnzmanEp 11 - How to Get Gutsy with Jessica LawlorJessica Lawlor from JessicaLawlor.com is featured in this episode where she shares her experience about starting her blog over from scratch when she realized her niche was too small for her and all about how to #GetGutsy. She talks about the fear that comes along with starting over, going against the "pro blogger's" best advice, and pushing yourself outside of your comfort zone. Jessica shares how her community has created her current brand (Get Gutsy) and the opportunities that being online can lead to. Get full show notes and more information here: LaunchYourself.co...
2014-03-0328 minLaunch Yourself with Melissa AnzmanEp 10 - Rebranding Your Business with Mac PrichardMac Prichard from Prichard Communications is featured in this episode, all about rebranding his business. Mac shares the process he and his team went through to take their business to the next level. Mac shares their rebranding approach, having to let go of some of the activities that weren't paying off as big as they could, and how their new brand and direction was successful in providing even more value to their clients. Get full show notes and more information here: LaunchYourself.co/session10
2014-02-2627 minLaunch Yourself with Melissa AnzmanEp 9 - The Ins and Outs of Creating an App with Ginger WintersGinger Winters from RambleRamble is featured in this episode. Ginger shares her corporate world marketing experience launching multiple apps - everything from how to determine how an app should be positioned to marketing with the big boys, and everything in between. Ginger shares her story of her almost failed first app launch - well, failed until it had to go back to the drawing board after one year of hard work, to be able to successfully launch several apps at once. Pondering doing an app to increase your business visibility or revenue? Take a listen first...
2014-02-1955 minLaunch Yourself with Melissa AnzmanEp 8 - Quit the "Right Things" with Kelly GurnettKelly Gurnett from Cordelia Calls It Quits is featured in this episode. Kelly shares her experience going from a full-time gig that she got comfortable in, transitioning her writing business into a side hustle, to finally quitting her day job to become a full-time freelancer. Kelly shares her very personal story of knowing when it was time to follow her dream and push herself out of her comfort zone, how it all worked (and what didn't), and how she partnered up with the right people to help her get to where she wanted to go, faster.
2014-02-1229 minLaunch Yourself with Melissa AnzmanEp 7 - Creating the Life of Your Dreams with Tal GurTal Gur from TalGur.me, Passively Free, and several other sites are featured in this episode. Tal shares his experiences with launching - including his biggest launch from being $34,000 in debt to being financially free through passive income. Tal talks about what made him successful along his journey, exactly how he went from debt to financially free, and what steps he took to create his diversified passive income, so he can focus on things that create more freedom. Get full show notes and more information here: LaunchYourself.co/session7
2014-02-0524 minLaunch Yourself with Melissa AnzmanEp 6 - Start Building Depth and Meaning with Monica McCarthyMonica McCarthy from ShowandTellStories.com and MonicaMcCarthy.net is featured in this episode. Monica shares her experience of breaking up her main brand into smaller components to serve different purposes and audiences. Monica talks about her current success factor - shifting to create more depth and meaning in her work, fears that she struggles with on this new adventure, and how to launch a movement - not just another product. Get full show notes and more information here: LaunchYourself.co/session6
2014-01-2933 minLaunch Yourself with Melissa AnzmanEp 5 - Launching BACK into the Workforce with Shannyn AllanShannyn Allan from FrugalBeautiful.com is featured in this episode. Shannyn shares her story of going from owning her own business by re-entering the traditional workforce. She talks about why she decided to shut down a successful freelance business to rejoin the cubicle nation, concerns she had along the way, and how she made it happen. In this episode, Shannyn does what many of us would consider, a "reverse launch" - going back to a traditional office environment. She shares what she has learned while working for someone else and how she hopes to take that knowledge...
2014-01-2033 minLaunch Yourself with Melissa AnzmanEp 4 - Launching a New Brand with Jenny BlakeJenny Blake from JennyBlake.me and Life After College and author of Life After College: The Complete Guide to Getting What You Want, is featured in this episode. Jenny shares her story of expanding her brand and online presence through the launch of her new website, JennyBlake.me. After running a very successful blog for eight years, Jenny launched a new website under her own name, hoping to share new sides of her and reflecting on the various ways in which she helps her clients. Jenny is a sought-after speaker and coach and has personally helped me...
2014-01-1330 minLaunch Yourself with Melissa AnzmanEp 3 - 101 Secrets for your Twenties with Paul AngonePaul Angone from All Groan Up and author of 101 Secrets for Your Twenties, is featured in this episode. Paul tells us how he marketed and launched his book, on short turnaround time. Paul landed his book deal after his post 21 Secrets from Your 20s went viral - being read by more than a million people in 180 countries. Paul has a background in "traditional" marketing - but walks us through how he leveraged his skills in marketing to go on a book tour, getting the word out and landing his book on bestseller's lists. In this...
2014-01-0838 minLaunch Yourself with Melissa AnzmanEp 2 - Knowing When to Make the Leap with Emily SandfordEmily Sandford from Authentically Emmie and Authentically Social, is featured in this episode. She is a well-known blogger in the fitness and wellness category, and also has a thriving social media business. We chat about her own big launch – moving from a stable corporate job into launching her own social media firm. Emily has been by my side as I launched my own business – through all of the ups and downs, helping to keep me on track and striving for more. She has helped thousands (or more!) of women feel comfortable in their own skin, and extremely open...
2013-12-3029 minLaunch Yourself with Melissa AnzmanEp 1 - Book Launch Strategies with Pamela SlimIn the inaugural episode of the Launch Yourself Podcast, I interview Pamela Slim, author of Body of Work and Escape from Cubicle Nation. She walks us through her current launch strategies for a successful book launch. The success of Pam's first book has helped many unhappy corporate workers become thriving entrepreneurs. She has been instrumental in my own career - first from afar, providing me with the idea that you can create your own work path outside of the traditional route, and then as a mentor and coach - helping me define my own body of work.
2013-12-1735 min