Shows
The Art of Online BusinessHow to Boost Conversions Without Overhauling Your Entire Funnel | w/ Melissa HarstineWelcome back to another exciting episode of the Art of the Online Business podcast, where we uncover the secrets to unlocking the full potential of your online business. I'm your host Rick, and today we have a very special guest with us, Melissa Harstine, a customer insights strategist who helps course creators close the gap between what they want to say and what their audience *actually* needs to hear before they're ready to buy. As a result, ideal clients convert faster and the course, program, or membership continues to grow. Melissa has worked with clients like Jordan Gill and...2023-09-0646 min
Permission to Kick AssMelissa Harstine: Give Yourself What You Need to SucceedWhen did life become all about that work grind, and when did we sign up for this never-ending "human doing" gig? Melissa and I are here to help you break free from this workaholic matrix and get back to what truly matters – the joys of human connection, happiness, and living our best lives. If you want to ditch the hustle madness and find better biz-life balance, we’ll help you kick hustle culture to the curb and enjoy life beyond the grind. Can’t-Miss Moments From This Episode:GENTLE REMINDER: Your work isn’t your worth, no...2023-08-0241 min
The Marketing Freelancer: Unicorns Unite#159 Customer Insights: The Starting Point for all your Marketing Services with Melissa HarstineContent Marketing Series #2 Collecting customer insights for a client can be really hard. And it’s freakin time-consuming. I see so many people in large Facebook groups who ask market research questions and then no one answers them. Guess what– there’s a better way. Today, Melissa Harstine is sharing the key to gathering customer insights the right way. Her tips are going to unlock everything for building a great content strategy: how you talk to people, how you engage them, how you cold pitch them, and how to create content that converts. ...2023-05-2348 min
Business-First CreativesChoosing the right container for youWhen a business offers you multiple ways to work with them, how do you choose the best option for you? In this solo episode, Colie discusses whether or not finances should be the basis for that purchasing decision.The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a...2023-05-0908 min
The 5-Minute StrategistHow To Close Sales Faster Using Customer Insights With Melissa HarstineWe know we need to sell them what they want and then give them what they need but is your message telling them what they want to hear to buy?Melissa Harstine walks you through how to use customer insights in your business to get you more of the right clients and reduce your conversion friction and timeKey TakeawayPeople will reveal things they didn’t even know they were thinking in a conversation in response to questions you might not have thought to ask before.We ta...2023-04-0622 min
The Blogger Genius PodcastThe Top Secret Way to Create Digital Products One of the most popular ways to make money online as a blogger is by selling digital downloads like ebooks, planners, or printables. But what are the secrets for doing this with ease? I had the pleasure of interviewing digital product coach, Cait Blakley, for the podcast. She is a successful digital product creator, teacher, and entrepreneur. Cait has built a thriving business selling digital product templates to bloggers so they can personalize her templates for their niches, and sell them themselves. This mean no starting from scratch creating...2023-03-2238 min
The Blogger Genius PodcastHow to Win as an MompreneurI promise you are not alone if you feel like your life as a mom, wife, and entrepreneur can get a little out of control. This is why I invited Rebekah Lara on the podcast. She helps mompreneurs manage their busy lives and calm the chaos with organizational systems, goal setting, and mindset hacks. In this episode, we talk about: What it’s like when you have child who goes through a serious health crisis If you can really be a busy mom and build a successful online business Why you want to write dow...2023-03-1545 min
The Blogger Genius PodcastWhat's Next for Food Bloggers? Trends to Watch in 2023What’s happening in the world of food blogging right now? How are food bloggers making money? And where are the challenges? I’ve got Megan Porta, food blogger at Pip & Ebby and Eat Blog Talk podcast host, on the show today to share all the trends she’s seeing. In this episode, we talk about: If you want to know what to expect as a food blogger in the coming months so you can stay up-to-date on major trends, don’t miss this episode. What to do when you get burn...2023-03-0850 min
Business-First CreativesUsing Customer Insights to Improve Your Messaging with Melissa HarstineYour clients can tell you a lot about your business, ultimately driving the messaging you need to better sell your products and services. In today's episode, Melissa Harstine joins us to share how you can gather and use customer insights to improve your messaging. Listen in as she walks us through the data collection process and shares examples of improving messaging and marketing!The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck...2023-03-0238 min
The Blogger Genius PodcastExpert Tips to Boost Your Service Biz If you've ever considered starting a service-based business but are unsure of how to start it or how to take it to the next level, then you've come to the right place. My guest today is Emylee Williams, the co-founder of Boss Project. Emylee is an expert in providing support and coaching to service-based businesses. She helps them grow and scale. So, whether you're a copywriter, marketer, photographer, or any other service provider, this podcast is a must-listen. In this episode, we talk about: 2023-03-0139 min
Authority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority.Is This the Missing Link in Your Marketing?Send us a textMelissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you.Listen into this episode for topics like:What is customer research and how can it help creative businesses get more clients? How do you identify the people you should be speaking to? How do you make the request in a compelling way so those people agree to chat with you? What are some questions you recommend asking to get valuable feedback? Show notes:>>...2022-11-0735 min
The Copywriter Club PodcastTCC Podcast #309: Improving Your Customer Research Process with Melissa HarstineMelissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place.
Check it out below:
Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience.
Writing for a demographic much different th...2022-09-201h 10
Mind-Reading Marketing with Isabel KatemanHow Client Research Can Help You Create an Irresistible Service with Melissa HarstineThis the final episode of Season 1 of Mind-Reading Marketing with Isabel Kateman. Think back to the last time you purchased a service…were you scrolling through their website wondering, “how the heck did they get inside my head?!” That is the dream scenario for a website copywriter, and frankly any marketer. The ultimate goal is to connect so well with clients and understand their pain points and desires so deeply that they assume you’re reading their minds. And that’s exactly what Melissa Harstine does. On today’s episode of Mind-Reading Marketing, Melissa and I are going ov...2022-07-2627 min
The Know Like & Trust Show with Britney GardnerValidating Your Offers with Melissa Harstine #191This week on the podcast, we are talking with Melissa Harstine, a Customer Research Specialist. As a researcher, copywriter, and trained journalist, she explains the best ways to get to know your ideal customer to improve your sales and marketing. If you are in the stage of business where you need a consultant to take your customer research interviews to the next level, you are at the right place. Topics How and why Melissa started her research business The main questions you should ask to find your ideal customer How willingness...2022-05-1627 min
Social Slowdown: sustainable digital marketing for entrepreneursEp. 30: Chronic Illness & Business Design with Melissa HarstineIn today's episode, I'm speaking with Melissa Harstine, an expert when it comes to customer research interviews, all about voice of customer.Melissa helps her clients understand what their audiences are thinking and feeling so that they can take those insights and apply them to their business. Melissa has built her business using a unique approach, prioritizing her health while also running a successful business - so you'll hear all about how she's designed her business while dealing with chronic health symptoms.This episode also covers:How to make your business work for YOUHow...2022-05-0939 min
More Coffee. Less Drama.Work Smarter, Not Harder - with Melissa HarstineSo excited to share my first guest with you guys: Melissa Harstine of Melissa Harstine Creative!
In today's episode, we chat about:
What is Market Research?
Why does Market Research Matter for My Small Business?
A Practical Example of A Small Business Using Market Research
What Happens When You Don't Use It
Where You Can Start
Applying and Using the Information
Limited Time - How To Work it Into Systems
Resources Mentioned:
Finding the Right Message - Jen Havice
Ashlyn Carter - 4 Ways to Easily Organize Your Market Res...2022-04-1135 min
Captivate + Convert with Christy CegelskiRunning A Business & Living With A Chronic Illness With Melissa Harstine“The most effective copy is going to come straight from your customers’ mouths.”— Melissa HarstineThere are many reasons to choose entrepreneurship over a traditional job. We love to talk about time freedom, the personal fulfilment of being your own boss, and the joy of doing what we love… and yes, all those things are great! But many of us also start businesses out of health-related necessity — and we don’t talk about that enough!Customer research specialist Melissa Harstine left her 9-to-5 to build a...2022-03-1442 min
EntreArchitect Podcast with Mark R. LePageEA427: Melissa Harstine – Why Client Interviews Are the Missing Link in Your MarketingWhy Client Interviews Are the Missing Link in Your Marketing
Melissa Harstine helps service providers improve their sales and marketing with research-backed copy and case studies. As a trained journalist, she leverages customer interviews to craft words that inspire people to take action.
Melissa lives in Kansas with her husband, Nate, and a backyard full of songbirds. In her free time, she enjoys brushing up on her watercolor skills (pun intended!), taste-testing a new Instant Pot recipe, or blazing through a good book.
This week at EntreArchitect Podcast, Why Client Interviews Are...2021-11-2642 min
Cash In On CameraMelissa Harstine - Customer Interviews Are the Missing Link In Your MarketingMost business owners are just guessing when it comes to creating content that resonates with their audience. What if you could gain insights into your dream customers' struggles, fears, goals, and desires? What if you could start creating content that you know is going to work because you're using words and emotions straight from your customers' mouths? In this episode of Cash In On Camera, Melissa Harstine talks about customer research, how to feel confident doing interviews, and leverage research insights to create content that connects + converts.
Watch the full LIVE video interview on Sh...2021-11-1917 min
Strategy Hour | Online Marketing for Business GrowthCreating Killer Case Studies to Boost Sales with Melissa HarstineToday on the podcast we have Melissa Harstine. She helps creatives, coaches, and consultants land next-level clients with customer-centric copy and gripping case studies. As a trained journalist, she leverages her research and interview superpowers to write killer copy that makes readers think, “holy guacamole, did they read my journal?!”We’re breaking down everything about case studies today; what they are, how you can use them to land more clients, how you can use them to vet your clients, and to work with your dream clients. We also dive into how you should set up the interv...2021-03-2542 min
Human-First Founders Podcast: Inspiring Stories and Tips for Down-to-Earth EntrepreneursMini 009 | Do you need to use ALL the features on Instagram? [Our first ever Voice Memo Minisode!]Welcome to our first ever Voice Memo Minisode! So what happened was...About a week ago, my friend Melissa Harstine sent me a voice message in the Instagram DMs, asking me this question about what CONSISTENCY means and if she needed to be showing up using all the features on Instagram...And I thought it was such a wonderful and relevant question, I thought I'd share it (and my response!) with you today!Plus, I've decided to extend an invitation to YOU to do the same! If you have a burning question about...2021-03-2412 min