Shows
The And She Looked Up PodcastEP140: Behind the Scenes of a Solo Art Exhibition with Heather TravisHave you ever wondered what goes into planning and executing an your own art exhibition? This week Heather Travis joins Melissa to talk about the behind the scenes journey to her upcoming, 3 month solo exhibition at Ontario's Bruce County Museum and Cultural Center. She shares how the opportunity arose, how she developed her very personal exhibit theme, secured grant funding and was able to take 9 months away from active client work to produce 35 large scale canvases! We also get into the very personal aspect of this exhibit as well as using creativity as a way to process events, deal wit...2023-09-081h 26The And She Looked Up PodcastSUMMER REPLAY: Your Logo is NOT Your Brand (so what the heck is??)Do you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission statement and even choosing who your business works with and how you treat your contractors...2023-06-301h 22The And She Looked Up PodcastEP111: The One With Unusual QuestionsAs we head into summer and close out season 3 of the podcast, Heather Travis puts her formidable interview skills to the test as we discuss death row meals, defending our studios in a zombie apocalypse, the slow quality erosion of our favourite sneakers, how every woman has a story that needs to be told, how other people's passion can light you up and music... all the music. We also make a lot of pop culture references!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for creatives who:2022-06-2456 minThe And She Looked Up PodcastEP101: Reducing Waste and In Your Creative BusinessMelissa, Heather and Puneeta discuss why reducing waste and increasing sustainability in their creative businesses is so important to them and what they're doing about it. They share some of the things they've learned as well as some practical tips from the And She Looked Up audience! This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:is concerned about the environmentwants to increase sustainability and reduce the carbon footprint of their art or maker businesswants to be more profitable by wasting less resourceswants to...2022-04-151h 34The And She Looked Up PodcastEP098: Aligning Your Values With Your BusinessAs a creative entrepreneur, when your personal values and your business values don't align, it can leave you feeling out of whack and a little bit icky. Melissa and regular guest host Heather Travis get into why it's important to get them into alignment and how to tackle this really big task!This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:has a business that is based on their personal brandstruggles with making decisions in their business that they feel good with as a p...2022-03-251h 09The And She Looked Up PodcastEP095: Push Back Instant Gratification and Embrace the Process Behind the WorkThis week Melissa and Heather explore the curse of expecting instant gratification, the frustration of comparing ourselves to others and the importance of embracing (and enjoying) the process of doing the creative work in our businesses.This episode is brought to you by Fine Lime Designs IllustrationsThis is a great episode for anyone who:get frustrated when they don't get instant results, sales, improvement, followers, views etcexperiences feelings of panic when something doesn't work the first time they try it (or sell the first time they put it out there!)struggles in their b...2022-02-181h 19The And She Looked Up PodcastEP061: Your Logo is NOT Your Brand (So What Is?)Do you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission statement and even choosing who your business works with and how you treat your contractors...2021-05-141h 19The And She Looked Up PodcastEP051: Reflections on a Pandemic (and Running a Creative Business)Melissa and regular guest host Heather Travis reflect on a full year of running a creative businesses during a pandemic: the good, the bad, the silver linings and the pivoting that the last year has required. For a summary of this episode and all the links mentioned, please visit:Episode 51: Reflections On A PandemicFor a list of all available episodes, please visit:And She Looked Up Creative Hour PodcastAnd She Looked Up was born from belief that creating for a living takes a special kind of person...2021-03-051h 14The And She Looked Up PodcastEP048: What Can You Do to Earn $100 Right Now?What could you do to earn $100 right now? All self-employed creatives have days where it feels like cash flow is non-existent or nobody will buy from us ever again and we'll never see another client. That can batter our self-esteem and our confidence. But what if you could do something right now that could earn you $100? And what if you could turn that into something that earns $100 every day? And then... what if you came up with a second idea that could make you $100 in a day... and so on? Soon you could have multiple, achievable revenue s...2021-02-121h 13