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Showing episodes and shows of
Melissa Heckel | Branch Creative Co.
Shows
The Magnetic Coach Podcast
25: Mindset, Self-Love, and Success with Helen Eimers
In this episode, I talked with Helen Eimers, a success coach and hypnotherapist who helps high-achieving women entrepreneurs. We spoke about how much our thoughts shape our confidence, our actions, and our results. Helen shared how her work focuses on mindset, self-love, and simple tools that help women feel more confident and calm in everyday moments. She explained how small habits and fun practices can help us reset our thoughts and show up more fully in our lives and businesses.Helen also shared her personal journey from being a burned-out nurse to becoming a...
2026-01-30
33 min
The Magnetic Coach Podcast
24: Putting a Face to Your Brand with Mychelle Gacke
I’ve been wanting to bring a brand photographer onto the show for a long time, and this conversation felt like the perfect fit. I’m joined by Mychelle Gacke of M. Kaye Photography, and we talk all about what brand photography really is, why it goes so much deeper than a quick headshot session, and how powerful it can be for coaches and business owners who want to show up confidently and consistently online. We dive into her journey into brand photography, what lights her up about working with small businesses, and how strategy and prep make such a bi...
2026-01-16
24 min
The Magnetic Coach Podcast
23: How I’m Doing Goal Setting Differently This Year
On this episode, I'm sharing how I am approaching goal setting in a radically different way as I step into a new calendar year. Instead of rushing to set big, rigid goals, I talk about slowing down, leaning into the wintering season, and only planning for the first quarter (or season) of the year. This approach is less about pressure and more about intention, clarity, and choosing what actually supports my life and business.I also dive into how I’m thinking about goal setting moving forward, including my word of the year and why that framework fe...
2026-01-08
33 min
The Magnetic Coach Podcast
22: Creating Space for What’s Next
I'm putting a bow on 2025 by talking about one of my favorite end-of-year rituals...creating space for what’s next. This quiet stretch between Christmas and the new year is such a sacred time to pause, reflect, and make room for growth. Because before we can welcome new ideas, opportunities, or aligned clients, we have to gently let go of what’s no longer serving us.I’ll walk you through how to clear some of the clutter in your business, your brand, and even your mindset so you can step into the new year feeling lighter and mo...
2025-12-29
12 min
The Magnetic Coach Podcast
21: When and How to Audit Your Brand
I’m diving into a topic that hits home for so many business owners: what to do when your brand just doesn’t feel like “you” anymore.As we grow personally and professionally, our brands should evolve with us. But often, they get stuck reflecting an old version of who we were, not who we’ve become. In this episode, I talk about how to recognize the signs that it’s time for a rebrand, how to audit your brand to see what’s working (and what’s not), and how to make intentional changes that bri...
2025-12-12
23 min
The Magnetic Coach Podcast
20: Things I’m Thankful My Business Taught Me
In this episode, I’m reflecting on the gentle lessons I'm thankful that my business taught me this year. From a dream rebrand that came together in perfect divine timing to a client who found me through Google, these moments reminded me that good things happen when you trust the process and keep showing up.I’m also sharing what I learned from setting a goal of 52 coffee connections and how genuine conversations create momentum, spark new ideas, and build community. And, of course, the reminder that taking messy, imperfect action (like starting this podc...
2025-11-28
26 min
The Magnetic Coach Podcast
19: Building Relationships Through Thoughtful Gifting with Kelsey Buelow
Join me as I chat with Kelsey Buelow, owner of Wonderfully Made Gifting Company. Kelsey shares how she got started in the gifting industry and what inspired her to turn her love for thoughtful details into a thriving business.We talk about the power of personal touches, how intentional gifting can elevate your client experience, and creative ways to make a lasting impression. Kelsey also shares her brilliant marketing idea, Post & Prints, a physical newsletter she sends out to connect with clients in the most personal, memorable way.
2025-11-14
39 min
The Magnetic Coach Podcast
18: Trust, Courage, and Connection in Business with Chrystal Rothenberger
Chrystal Rothenberger, coach for women and founder of Wildly You dives into her journey into coaching, what it means to create truly safe spaces for women, and the real-life challenges that come with growing a business. Chrystal shares about trusting yourself, staying grounded in your brand strategy, and embracing the transformation that happens when you step into community and adventure. We also talk about her Wildly Business Retreats, the power of nature in coaching, and how mindset shifts can change everything.
2025-10-31
41 min
The Magnetic Coach Podcast
17: Wellness in the Workplace with Trisha Dohn
In this episode of The Magnetic Coach Podcast, I’m sitting down with Trisha Dohn, founder and CEO of Well365, to talk about how corporate wellness and mental health support have evolved and where they’re headed next. Trisha shares so much wisdom on why mental health matters in the workplace, what it really takes to build a meaningful wellness brand, and how accessibility and personalization play a huge role in helping people thrive. We also dig into the power of brand strategy, the lessons that come from leading a te...
2025-10-17
29 min
The Magnetic Coach Podcast
16: Crafting Your Marketing Strategy with Kilee Lorenz
In this episode of the Magnetic Coach Podcast, I sit down with Kilee Lorenz of Bondi Marketing for a heart-to-heart on what works when it comes to marketing as a coach. We dive into why a strong marketing strategy matters, how it’s different from brand strategy, and simple, practical tips you can use, even if you’re a solopreneur working with a budget. Kilee also shares her thoughts on the power of authenticity and how it helps you connect more deeply with potential clients. We wrap up with some encouraging final tips for coaches and a peek...
2025-10-03
28 min
The Magnetic Coach Podcast
15: Getting Unstuck: Simple Steps to Spark Momentum
Feeling stuck in your business? You’re not alone, and the good news is, you don’t have to stay there. In this episode, I’m breaking down the concept of momentum: what it really means, how to build it, and how to keep it going when things feel stagnant. I’ll share practical strategies I use for overcoming overwhelm, refocusing my energy, and taking small, sustainable actions that snowball into big results. From celebrating micro-wins, to reframing “stuck” as a signal, to creating momentum-building events, this episode is packed with ideas to help you find your next move. W...
2025-09-19
20 min
The Magnetic Coach Podcast
14: Boundaries & Movement for Healthier Brain Function with Jan McGrath
In this episode of The Magnetic Coach Podcast, I’m joined by Jan McGrath—founder of Pilates Whole Body and The Whole Body Way.Jan walks us through her inspiring shift from corporate hustle to helping others reconnect with their bodies through movement. We talk about how movement isn’t just good for your body—it’s actually a game-changer for your brain, your productivity, and your overall sense of feeling like a human again.She introduces the idea of taking a “brain-down” approach to coaching and business (yes, your brain and entire lower body are very much...
2025-09-05
30 min
The Magnetic Coach Podcast
13: Selling with Curiosity & Connection with Stephanie Ouellette
In this episode of The Magnetic Coach Podcast, I’m chatting with Stephanie Ouellette—a seasoned business owner who’s successfully diving into the world of offering HR services through her latest business venture.We’re talking all about a topic a lot of people avoid: sales. But not the pushy, awkward kind. We’re all about real conversations, building relationships, and showing up with heart. Stephanie shares what cold outreach actually looks like for her, and how she’s handling the inevitable mindset hurdles like imposter syndrome and comparison.Whether you're a brand-new coach or years int...
2025-08-22
25 min
The Magnetic Coach Podcast
12: Strategy, Self Care & Sprinkles with Melissa Johnson
In this episode of the Magnetic Coach Podcast, I’m chatting with Melissa Johnson—founder of Oh My Cupcakes!, Sweet Cream Candle Co., and Melissa J. Creative, and truly one of the most joy-filled humans I know. Melissa shares her journey from radio personality to bakery boss to coach and creative entrepreneur, and we dive into what it really means to build a personal brand that’s rooted in purpose. (Hint: Melissa's involves glitter and sprinkles, of course!)We talk about the heart behind her businesses, her passion for empowering women, and why coaching isn’t about fixing p...
2025-08-01
22 min
The Magnetic Coach Podcast
11: Emotional Resilience: Your Secret Business Strategy
In this episode, I’m getting reflective and sharing some real talk about what it’s been like to run a business for the past 16 years. Spoiler: it hasn’t always been pretty—and I've learned some pretty big lessons along the way.I share about some recent highs and very low lows, and how much my mental health and self-worth got tangled up with my business success over the years. I also talk about the game-changing impact of coaching, and how shifting from a gap mindset to a gain mindset has helped me show up with...
2025-07-25
28 min
The Magnetic Coach Podcast
10: Getting Down to Business: Planning & Marketing with Sadie Swier
Sadie Swier, Director of SDCEO East Women’s Business Center, joins me for a candid conversation about the journey into small business ownership and entrepreneurship—especially for women in the coaching space. We talk about what it really takes to start and grow a business, from building a solid business plan to creating smart, sustainable marketing strategies. Sadie also shares her take on common myths about entrepreneurship, why financial planning matters more than you think, and the kind of mindset that sets successful business owners apart in the early start up days.
2025-07-11
27 min
The Magnetic Coach Podcast
09: Storytelling Is the Heart of Marketing with Lisa Verdin
In this episode, I am joined by Lisa Verdin, owner of Stacked Creative. Lisa shares her story of how she found her way into the world of marketing and nonprofit work, and we chat about why storytelling is such a powerful tool in branding—especially for coaches. We talk about the common challenges small businesses face, the magic that happens when we collaborate, and why having clear brand pillars matters. Lisa also introduces a FREE super helpful social media planning tool that can make marketing feel a whole lot more manageable.
2025-06-27
27 min
The Magnetic Coach Podcast
08: Beyond the Brochure: Website Strategies with Ben Forred
Today I am chatting with my longtime friend Ben Forred of Forred Web Design. We talk about his wild career jump from molecular biology to web design, and how he’s built a business that fits his life—not the other way around. We also dig into what makes a website actually work for coaches, how to create an experience that connects with your people, and some surprisingly smart ways to use AI to better speak to your ideal clients. It’s a fun and thoughtful convo with lots of idea...
2025-06-13
47 min
The Magnetic Coach Podcast
07: Keeping Social Media Fun with Kat Tepylo Murphy
In this episode, I’m chatting with Kat Tepylo Murphy of Social Kat Media—a social media strategist and fellow Swiftie—about how to make social media more fun and more effective (yes, both can exist at the same time!). Kat shares her journey of how she built a business that helps entrepreneurs show up online in a way that actually feels good.We talk about everything from posting the draft, avoiding the comparison trap, choosing the right platform for you, and making content creation feel more like play than pressure. Plus, Kat drops some go...
2025-05-30
23 min
The Magnetic Coach Podcast
06: Building a Brand Through Words with Sarah Klongerbo
In this episode of The Magnetic Coach Podcast, I’m joined by Sarah Klongerbo—copywriter and founder of Quotable Copy—for a conversation centered around the importance of strategic words. We talk about why strong copy matters so much for coaches, how AI is shifting the landscape, and some of the branding and marketing mistakes we're seeing out there. Sarah also shares her journey into copywriting, her favorite AI tools, and practical tips you can start using right away.
2025-05-16
26 min
The Magnetic Coach Podcast
05: Humanizing Your Business
I’m unpacking how branding can (and should) humanize your coaching business. It’s not about looking perfect, rather it's about creating real human connection. I share why branding is less about transactions and more about relationships, and how showing up perfectly imperfect can turn your brand into something people trust, relate to, and want to be part of. You’ll also walk away with simple, actionable ways to bring more humanity (you) into your brand so that your coaching business becomes a space where connection, trust, and transformation can thrive.
2025-04-28
15 min
The Magnetic Coach Podcast
04: Deeply Personal Branding with Liz Carlson
Join me for an inspiring conversation with Liz Carlson, a professional development coach passionate about empowering women and advocating for neurodivergent individuals. Liz shares her journey of launching her business while navigating the demands of motherhood, and gives an inside look at the services she offers—from professional speaking and workshops to 1:1 coaching. We explore the deeply personal side of branding, and Liz offers valuable insights for coaches and entrepreneurs alike, highlighting the power of embracing your authenticity and showing up as your uniquely brilliant self.
2025-04-24
29 min
The Magnetic Coach Podcast
03: Building a Brand that Connects with Dana Cushing
Today I’m chatting with my very first podcast guest, the wonderful Dana Cushing—a health coach with a heart for helping women navigate the ups, downs, and in-betweens of menopause. Dana shares how her path led from nursing to coaching, and why she’s so passionate about helping her clients find balance—not just in their nutrition, but in their mindset too.We talk about her unique approach to coaching, how she’s built connection and trust with her audience, and the role branding has played in growing her business. Dana also shares some honest and encouragin...
2025-04-22
18 min
The Magnetic Coach Podcast
02: What is a brand?
In this episode, we’re getting to the heart of what branding really is—and it’s so much more than a logo or a pretty color palette. Although, I do love pretty things! A brand is a gut feeling, shaped by the way people experience and interact with you. Especially for coaches, being intentional about your brand can create powerful connections and build real trust. We’ll talk about how every touchpoint plays a part, and why clarity and consistency are key to showing up in a way that feels true to you and resonates with the people you’re h...
2025-04-09
14 min
The Magnetic Coach Podcast
01: The Introduction
In this very first episode, I’m sharing the story behind The Magnetic Coach Podcast—how it started, why it exists, and who it’s for. I’ll introduce you to my studio, Branch Creative Co., and walk you through my journey as a business owner, brand strategist and designer. You’ll hear why I’ve chosen to focus specifically on coaches, what makes branding so powerful in this space, and how my personal and professional experiences led me to create this show. If you're a coach looking to build a brand that’s aligned, impactful, and...
2025-04-08
16 min
Take It Personally
#106: What You Need to Know Before Your Next Launch with Melissa Heckel
Melissa owns Branch Creative Co., where she offers brand and design services. Melissa is a great friend, and we have worked together on projects in the past. Melissa has great insight on launching as she assists her clients with this and is preparing for a launch of her own soon. After last week’s episode about my Rebrand launch (episode #105), I thought it would be great to have Melissa come on and share important things to keep in mind when you are preparing to launch something in your business. Here are the main things we discussed: Ho...
2023-11-09
21 min
The Design Business Show
The Design Business Show 180: Undergoing a Business Transformation with Melissa Heckel
Show notes: Melissa is the Founder and Creative Director behind Branch Creative Co. Design has been a passion of hers for years—from her early days (before even turning double digits) when she would put together the “family newsletter” using Microsoft Paint, to her first real job as a designer at a large print shop...she has always loved this industry! She started her company back in 2009 as a side hustle while working full time as the Creative and Communications Manager at the Sioux Falls Convention & Visitor’s Bureau. As her family grew, she was blessed...
2022-04-08
40 min
The Encourager Podcast: Equipping Christian Moms to Harmonize Work and Home
17-194: what is branding with Melissa Heckel
When you own a business and start creating your brand, you may have jumped right into your logo... but the first thing you should do is develop your brand strategy. Owner and Creative Director of Branch Creative Co., Melissa Heckel, teaches us about this concept (which is what people say about you when you're not in the room - WOW!) and how it can help your business get clarity, attract your dream clients, make more money and ultimately be more successful! Sign up for Melissa's emails here! Download Melissa's Elements of a Brand Strategy worksheet here!
2021-08-09
26 min
The Encourager Podcast: Equipping Christian Moms to Harmonize Work and Home
17-193: should I hire a graphic designer with guest Melissa Heckel
If you own a business, you may be asking yourself if you need to hire a Graphic Designer. I'm here to tell you the answer is YES! Tune in to this great episode with Melissa Heckel, Owner and Creative Director of Branch Creative Co. and find out WHY you need to hire a professional for this super important role. Sign up for Melissa's emails here! Download Melissa's checklist for hiring a Graphic Designer here! Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.
2021-08-02
28 min