Shows
The Magnetic Coach Podcast12: Strategy, Self Care & Sprinkles with Melissa JohnsonIn this episode of the Magnetic Coach Podcast, I’m chatting with Melissa Johnson—founder of Oh My Cupcakes!, Sweet Cream Candle Co., and Melissa J. Creative, and truly one of the most joy-filled humans I know. Melissa shares her journey from radio personality to bakery boss to coach and creative entrepreneur, and we dive into what it really means to build a personal brand that’s rooted in purpose. (Hint: Melissa's involves glitter and sprinkles, of course!)We talk about the heart behind her businesses, her passion for empowering women, and why coaching isn’t about fixing p...2025-08-0122 min
The Magnetic Coach Podcast11: Emotional Resilience: Your Secret Business StrategyIn this episode, I’m getting reflective and sharing some real talk about what it’s been like to run a business for the past 16 years. Spoiler: it hasn’t always been pretty—and I've learned some pretty big lessons along the way.I share about some recent highs and very low lows, and how much my mental health and self-worth got tangled up with my business success over the years. I also talk about the game-changing impact of coaching, and how shifting from a gap mindset to a gain mindset has helped me show up with...2025-07-2528 min
The Magnetic Coach Podcast10: Getting Down to Business: Planning & Marketing with Sadie SwierSadie Swier, Director of SDCEO East Women’s Business Center, joins me for a candid conversation about the journey into small business ownership and entrepreneurship—especially for women in the coaching space. We talk about what it really takes to start and grow a business, from building a solid business plan to creating smart, sustainable marketing strategies. Sadie also shares her take on common myths about entrepreneurship, why financial planning matters more than you think, and the kind of mindset that sets successful business owners apart in the early start up days.2025-07-1127 min
The Magnetic Coach Podcast09: Storytelling Is the Heart of Marketing with Lisa VerdinIn this episode, I am joined by Lisa Verdin, owner of Stacked Creative. Lisa shares her story of how she found her way into the world of marketing and nonprofit work, and we chat about why storytelling is such a powerful tool in branding—especially for coaches. We talk about the common challenges small businesses face, the magic that happens when we collaborate, and why having clear brand pillars matters. Lisa also introduces a FREE super helpful social media planning tool that can make marketing feel a whole lot more manageable.2025-06-2727 min
The Magnetic Coach Podcast08: Beyond the Brochure: Website Strategies with Ben ForredToday I am chatting with my longtime friend Ben Forred of Forred Web Design. We talk about his wild career jump from molecular biology to web design, and how he’s built a business that fits his life—not the other way around. We also dig into what makes a website actually work for coaches, how to create an experience that connects with your people, and some surprisingly smart ways to use AI to better speak to your ideal clients. It’s a fun and thoughtful convo with lots of idea...2025-06-1347 minThe Magnetic Coach Podcast07: Keeping Social Media Fun with Kat Tepylo MurphyIn this episode, I’m chatting with Kat Tepylo Murphy of Social Kat Media—a social media strategist and fellow Swiftie—about how to make social media more fun and more effective (yes, both can exist at the same time!). Kat shares her journey of how she built a business that helps entrepreneurs show up online in a way that actually feels good.We talk about everything from posting the draft, avoiding the comparison trap, choosing the right platform for you, and making content creation feel more like play than pressure. Plus, Kat drops some go...2025-05-3023 minThe Magnetic Coach Podcast06: Building a Brand Through Words with Sarah KlongerboIn this episode of The Magnetic Coach Podcast, I’m joined by Sarah Klongerbo—copywriter and founder of Quotable Copy—for a conversation centered around the importance of strategic words. We talk about why strong copy matters so much for coaches, how AI is shifting the landscape, and some of the branding and marketing mistakes we're seeing out there. Sarah also shares her journey into copywriting, her favorite AI tools, and practical tips you can start using right away. 2025-05-1626 minThe Magnetic Coach Podcast05: Humanizing Your BusinessI’m unpacking how branding can (and should) humanize your coaching business. It’s not about looking perfect, rather it's about creating real human connection. I share why branding is less about transactions and more about relationships, and how showing up perfectly imperfect can turn your brand into something people trust, relate to, and want to be part of. You’ll also walk away with simple, actionable ways to bring more humanity (you) into your brand so that your coaching business becomes a space where connection, trust, and transformation can thrive.2025-04-2815 minThe Magnetic Coach Podcast04: Deeply Personal Branding with Liz CarlsonJoin me for an inspiring conversation with Liz Carlson, a professional development coach passionate about empowering women and advocating for neurodivergent individuals. Liz shares her journey of launching her business while navigating the demands of motherhood, and gives an inside look at the services she offers—from professional speaking and workshops to 1:1 coaching. We explore the deeply personal side of branding, and Liz offers valuable insights for coaches and entrepreneurs alike, highlighting the power of embracing your authenticity and showing up as your uniquely brilliant self.2025-04-2429 minThe Magnetic Coach Podcast03: Building a Brand that Connects with Dana CushingToday I’m chatting with my very first podcast guest, the wonderful Dana Cushing—a health coach with a heart for helping women navigate the ups, downs, and in-betweens of menopause. Dana shares how her path led from nursing to coaching, and why she’s so passionate about helping her clients find balance—not just in their nutrition, but in their mindset too.We talk about her unique approach to coaching, how she’s built connection and trust with her audience, and the role branding has played in growing her business. Dana also shares some honest and encouragin...2025-04-2218 minThe Magnetic Coach Podcast02: What is a brand?In this episode, we’re getting to the heart of what branding really is—and it’s so much more than a logo or a pretty color palette. Although, I do love pretty things! A brand is a gut feeling, shaped by the way people experience and interact with you. Especially for coaches, being intentional about your brand can create powerful connections and build real trust. We’ll talk about how every touchpoint plays a part, and why clarity and consistency are key to showing up in a way that feels true to you and resonates with the people you’re h...2025-04-0914 min
The Magnetic Coach Podcast01: The IntroductionIn this very first episode, I’m sharing the story behind The Magnetic Coach Podcast—how it started, why it exists, and who it’s for. I’ll introduce you to my studio, Branch Creative Co., and walk you through my journey as a business owner, brand strategist and designer. You’ll hear why I’ve chosen to focus specifically on coaches, what makes branding so powerful in this space, and how my personal and professional experiences led me to create this show. If you're a coach looking to build a brand that’s aligned, impactful, and...2025-04-0816 min
Take It Personally#106: What You Need to Know Before Your Next Launch with Melissa HeckelMelissa owns Branch Creative Co., where she offers brand and design services. Melissa is a great friend, and we have worked together on projects in the past. Melissa has great insight on launching as she assists her clients with this and is preparing for a launch of her own soon. After last week’s episode about my Rebrand launch (episode #105), I thought it would be great to have Melissa come on and share important things to keep in mind when you are preparing to launch something in your business. Here are the main things we discussed: Ho...2023-11-0921 min
The Design Business ShowThe Design Business Show 180: Undergoing a Business Transformation with Melissa HeckelShow notes: Melissa is the Founder and Creative Director behind Branch Creative Co. Design has been a passion of hers for years—from her early days (before even turning double digits) when she would put together the “family newsletter” using Microsoft Paint, to her first real job as a designer at a large print shop...she has always loved this industry! She started her company back in 2009 as a side hustle while working full time as the Creative and Communications Manager at the Sioux Falls Convention & Visitor’s Bureau. As her family grew, she was blessed...2022-04-0840 min
The Encourager Podcast: Equipping Christian Moms to Harmonize Work and Home17-194: what is branding with Melissa HeckelWhen you own a business and start creating your brand, you may have jumped right into your logo... but the first thing you should do is develop your brand strategy. Owner and Creative Director of Branch Creative Co., Melissa Heckel, teaches us about this concept (which is what people say about you when you're not in the room - WOW!) and how it can help your business get clarity, attract your dream clients, make more money and ultimately be more successful! Sign up for Melissa's emails here! Download Melissa's Elements of a Brand Strategy worksheet here!2021-08-0926 min
The Encourager Podcast: Equipping Christian Moms to Harmonize Work and Home17-193: should I hire a graphic designer with guest Melissa HeckelIf you own a business, you may be asking yourself if you need to hire a Graphic Designer. I'm here to tell you the answer is YES! Tune in to this great episode with Melissa Heckel, Owner and Creative Director of Branch Creative Co. and find out WHY you need to hire a professional for this super important role. Sign up for Melissa's emails here! Download Melissa's checklist for hiring a Graphic Designer here! Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us. 2021-08-0228 min