Melissa Houston - Podcast Details

Shows

She Means ProfitWhy the Balance in Your Bank Account is Not Your Profit“A common mistake that entrepreneurs make is checking their bank balance at the end of the month and assuming that what is left is their profit.”—Melissa HoustonHeads up: your bank balance does not equate to your true profitability. Doesn’t mean that you have all those money in your bank account, you’re free to spend them all you want. No—that’s not your profit yet!As business owners, we need to get our money management system tied up so that our profitability is optimized. And one way to do that is to kee...2023-09-0417 min

She Means ProfitBuilding a Solid Foundation for Your Business“You need to have a solid understanding of what's going on in your business.”—Melissa HoustonIt’s a no-brainer that anyone who owns a business must have a solid understanding of what's going on in the business—everything, including the ins and outs and the future plans. It’s simply the bedrock of success. And while it is a no-brainer, actually committing yourself to doing so isn’t as simple as it seems. But when you have a firm grasp on your business, it's like having a compass that guides you through a maze of pote...2023-05-2914 min

She Means ProfitThe Money Mindset and its Impact with Joyce Marter"There's an interconnection between mental health and financial health." —Joyce MarterAt first glance, it may appear that there is no correlation between mental health and financial health, but the truth is that they affect one another.Existing mental health issues can make it difficult to manage finances effectively, just as having financial issues can lead to mental health problems like depression and anxiety. That is why it is essential to recognize the interrelation between financial and mental health and take steps to address them. Break the cycle and cultivate an ab...2023-05-2224 min

She Means ProfitIncrease Your Sales Volume“Finding new and innovative ways to increase the amount and frequency of sales should be one of your top priorities if you want long-term success.”—Melissa HoustonSales volume is essential; it is the heart of your business.Without sales, businesses cannot drive revenue, gain profits, and eventually grow. In simple words, there is no business if you don’t have sales.But increasing your sales volume is not easy. You need to put in effort, dedication, sweat, time, and willingness to take risks. And to become a successful business owner with a l...2023-05-1516 min

She Means ProfitTop Priority for Product-Based Businesses"When running a product-based business, profitability should be top of mind."—Melissa HoustonCreating and operating a product-based business demands a significant amount of courage and drive to bring your product to the market. Thus, it’s a must that entrepreneurs possess a deep understanding of their intended audience, their competitors, and the industry in which they operate. It is not easy to build a product-based business. There are several things that you should consider, and a bucket of sweat and tears will be required in order to build it successfully....2023-05-0822 min

She Means ProfitBuilding a Business Beyond Your Great Idea"The key to succeeding in business isn't just having a strong idea, but also knowing how to manage your business correctly."—Melissa HoustonWhat motivated you to start your business? Each of us has unique reasons why we started to take the journey of entrepreneurship. For some, it’s their passion, while for others, it’s the desire to have another source of income.But running a thriving business requires a good grasp and understanding of financial management. You have to consider everything that builds your business: numbers, profit, data, operations, and ma...2023-05-0118 min

She Means ProfitYour Brand is More Than Just a Logo with Tiffany Neuman“Your brand is everything in your business that people have a touchpoint with.”—Tiffany NeumanYour brand is your signature.But it is not just about the colors, logos, or other visuals you provide.Building a brand is all about creating a foundation for your business that includes your vision, voice, story, and goals. It should be like a conversation, a dialogue between you and your customers. Developing a unique brand is a step toward establishing a thriving and profitable business.Tune in to the latest episode of She...2023-04-2421 min

She Means ProfitBuilding Your Financial Confidence"Money serves as a tool to help you create positive things in the world and support your values."—Melissa HoustonContrary to the common notion, money is NOT just a number. We all know how this number in our banks and our wallets has a huge influence on our quality of life. So, it is not surprising that many of us tie our worth and happiness to the amount of money that we have. We stress about chasing it and work hard to attain it.And while money has the power to make us...2023-04-1719 min

She Means ProfitImproving Brand Visibility Through Marketing Strategies with Kelsey Reidl“Create what you consume.” - Kelsey ReidlIn a competitive environment like the business industry, having the right strategies is the tool to success. While it is a fact that marketing should reflect a brand's personality and be fun, brands should focus on "self-expressed" marketing strategies as well. A good way to start creating a social media strategy for your brand is to create content that you would enjoy consuming.By creating content that aligns with your own preferences, you're more likely to be successful with your marketing efforts. This is because you'll have a deep...2023-04-1028 min

She Means ProfitThe Role of Taking Risks in Business"Every risk taken has something to teach us, and with each failure comes an opportunity to grow, learn, and move forward."—Melissa HoustonIt’s scary to take risks, but it’s more daunting not to take one. Taking risks also means taking a leap into our growth. It allows us to move beyond our comfort zones, confront our fears, and ultimately achieve our goals. In the realm of business and entrepreneurship, people are known to be risk-takers. Because the truth is, there’s more to risk and more to lose if you don’t da...2023-04-0315 min

She Means ProfitWhy You Should Hire a Professional Accountant with Roger Knecht“Businesses need proper information to make informed business decisions. And key to that is the accounting information that the accounting professional should be offering to their clients.”—Roger KnechtIn the ever-evolving business world, we are met with strict competition, different challenges and obstacles, and exciting opportunities to help us maximize our profits and scale our businesses. However, there’s no one-size-fits-all solution. It requires different approaches as what worked for you yesterday may not work for you today and in the future.It can be difficult to survive in business without professional help - a...2023-03-2725 min

She Means ProfitMoney Dates are Essential for Your Business“Money dates are so helpful, and when you get into a regular routine of having maybe weekly or monthly money dates with your business, it's going to help your business in so many ways, and mostly by increasing profit.”—Melissa HoustonLike it or not, any business's lifeblood is money; without it, it will be hard for the enterprise to thrive.There are many reasons why talking about money and finances is essential, yet many people, let alone business owners, still find it boring and uninteresting. Or perhaps they don’t want to go down...2023-03-2015 min

She Means ProfitHire a Professional Accountant for your Young Business with Sarah Beth Davis“The biggest thing that I noticed in me after starting to work with you is just a boost in confidence. I certainly went into it having major imposter syndrome.”— Sarah Beth DavisAs entrepreneurs, we know how valuable our financial resources are and want to make sure we put every cent of it to good use. Unfortunately, the most common mistake young businesses make is not hiring a professional to do their financial and business accounting. And this error could cost your young business thousands of dollars because of unforeseen expenses, wrong inventory projections, high at...2023-03-1321 min

She Means ProfitWhat You Need to Know as a Business Owner to Get Rich“It's not enough to have a good business idea. You need to have the financial structure in place.”—Melissa HoustonWhen you hear the word “rich”, what emotion or feeling do you attach to it? Is it a positive notion? Are you proud, excited, and inspired to act? Or are you left feeling bothered, guilty, or even repulsed by it? At the heart of being rich as a business owner is correcting that negative money mindset that being rich is bad. Getting rich is, first and foremost, more about financial confidence than it is about o...2023-03-0617 min

She Means ProfitEmpowering Women Business Owners Through Financing“We are lending across one end of Canada to the next, on a microloan basis.”— Wendy CurtisAre you taking advantage of all of the resources available to you as a business owner? Based in Cobourg, Ontario, the Northumberland Community Futures Development Corporation, known as the NCFDC, provides financing and strategy for entrepreneurs. In this episode, I sit down with two of the NCFDC’s incredible leaders, Devon Girard and Wendy Curtis.Devon is the Program Lead for Women Entrepreneurship Strategy, and is committed to supporting women entrepren...2023-02-2722 min

She Means ProfitWomen Supporting Women- The Scotiabank Women Initiative“There was a noticeable difference in the barriers that women were facing, being women entrepreneurs. They were different from what men were facing.”—Chris McMartinGet ready for an inspiring episode! My guest Chris McMartin is a force to be reckoned with when it comes to empowering women and nonbinary entrepreneurs and business owners. Chris leads the Scotiabank Women Initiative Small Business Strategy across Canada. This is a powerful program that helps women and nonbinary people overcome the many challenges that they face along their path to success when starting, sustaining, and growing a busi...2023-02-2023 min

She Means ProfitWhy Having a CFO For Your Small Business is a Smart Move“It’s often difficult to stay on track and focus, especially when life throws you unexpected situations and surprises, but having that personal CFO can help alleviate some of that stress — this can be a gamechanger for your business.”— Melissa HoustonHow would it feel to have a personal CFO who could coach you through building a successful and profitable business? Who could help you pinpoint your biggest revenue opportunities and effectively plug the money leaks in your business? Who could provide you with expert mentorship and advice, based on years of experience...2023-02-1320 min

She Means ProfitSemi-Passive Income with Lisa Johnson“The rhetoric out there at the moment is people aren’t buying—‘if you launch something at the moment, it’s really difficult.’ It isn’t. It’s just that our audiences have grown smarter.” —Lisa JohnsonIf you’re tired of trading time for money, and want to learn how to work smarter instead of harder in order to build your wealth, this is an episode for you.My guest Lisa Johnson is a multi-seven- figure global business strategist who makes 90% of her money through passive or semi-passive income streams, while working less than 30 hours per month. Yes...2023-02-0625 min

She Means ProfitWhy I Care So Much About Your Self-Worth“The biggest thing that will separate you from the crowd in your journey to wealth-building is believing that you are WORTH IT.”— Melissa HoustonInterviewing Suze Orman for She Means Profit is one of the top highlights of my career (right up there with publishing my first book, Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business)! As I was starting my own career, Suze was an absolute inspiration as both a female finance expert and as a role model devoted to empowering other women. One of the top insights that came out of o...2023-01-3017 min

She Means ProfitCopywriting Tips Every Business Owner Needs For 2023 with Megan Smyth“Good copy always connects before it converts.”— Megan SmythMany entrepreneurs would say that making sales is the trickiest part of their business — but having the right copy on your website can help you sell your offers while you sleep!After realizing three years into her pre-med degree that she was chasing someone else's idea of success, my guest Megan Smyth decided to start her own business, one that allowed her to make her own roles, empower other women, and (most importantly) required zero knowledge of organic chemistry...2023-01-2322 min

She Means ProfitIt’s Time To Run A Variance Report!“Variance reports are essential for any business that wants to stay on top of their finances.”— Melissa HoustonHaving a business financial plan is essential — but you also have to monitor your results against that plan, each and every month, in order to understand how to create profit in your business. This is the reality: if you’re NOT monitoring those results, then you are out of the loop when it comes to the financial health of your business… and you won’t be able to make the informed cou...2023-01-1619 min

She Means ProfitThe Key To Feeling Financially Successful with Suze Orman“When you say No out of love for yourself, that is when you start to be a truly profitable, strong, smart, and secure woman.”— Suze OrmanMy guest for this episode of She Means Profit is none other than Suze Orman! Suze is one of North America’s foremost experts on personal finance, a New York Times bestselling author, a magazine and online columnist, former contributing editor to “O” The Oprah Magazine, the host of the Suze Orman’s Women & Money podcast, and a co-founder of the employer-sponsored emergency savings solution SecureSave. For over a deca...2023-01-0940 min

She Means ProfitWhat’s Coming Up For She Means Profit in 2023“I believed that I was going to succeed right out of the gate because I had such a strong business acumen… however, I did not know a lot about being an entrepreneur.”— Melissa HoustonWhen I first started my entrepreneurial journey, I had a basic idea of what I wanted to do, but my vision grew clearer and more defined through working with clients. If you’ve been a long-time listener of this podcast, then you’ll know that the show has also gone through a few different iterations, from Think Like a CFO to The...2023-01-0215 min

She Means ProfitIt’s Time To Set Your Biz Goals for 2023!“You don’t want any negative money mindset issues holding you back from being the best and most profitable business owner that you can be.”— Melissa HoustonThe end of the year means holiday get-togethers, warm mugs of cider or hot chocolate, some well-earned downtime… and planning. Setting goals and clearly planning out your next power moves is absolutely essential to growing your business, no matter which stage you are in. If you’re not setting out new goals, your business will become stagnant — or even start to decline.As I like...2022-12-2621 min

She Means ProfitHave You Started Planning For Your Biz Taxes Yet?“Planning can help you avoid being blindsided by a large tax bill and can also help you take advantage of opportunities to lower the taxes that are owed.”— Melissa HoustonTax season. Did those words just send a chill down your spine? Did you get a sinking feeling in the pit of your stomach? Tax season is rarely pleasant for anyone, but business owners in particular often live in fear of being surprised by a large and unexpected tax bill… especially when they don’t have the savings to cover it (yikes!).2022-12-1919 min

She Means ProfitDoes Your Business Need a Money Makeover?“Your business finances are the backbone of your business.”— Melissa HoustonQuick question: when was the last time that you evaluated your business’s financial practices? If the answer is “I can’t remember” or “never,” then this episode is for you.Every business should periodically review its financial practices in order to ensure that it’s operating as efficiently as possible. If your business isn’t humming along like a (profitable) well-oiled machine, it may just need a money makeover!A money makeover can help...2022-12-1219 min

She Means ProfitLet’s Make More Millionaire Women“Making a lot of money doesn’t make you a bad person… it simply means that you have goals and ambition.”— Melissa HoustonSociety tends to side-eye the idea of women building wealth. Although women are starting businesses in record numbers — and generating billions of dollars in revenue — men continue to dominate when it comes to achieving millionaire status, making up two-thirds of the seven-figure-plus club. Ambitious women entrepreneurs often worry that they’ll be seen as greedy or money-grubbing if they prioritize profits, and this can lead to undervaluing their offers or letting juicy...2022-12-0517 min

She Means ProfitAre You Stuck In Lifestyle Creep?“By closely examining your spending habits, you can ensure that you’re living within your means — and staying on track with your financial goals!”— Melissa HoustonWhat’s the most subtle, quiet, and insidious threat to your personal wealth? Lifestyle creep.Lifestyle creep (also known as creeping consumption) refers to a gradual increase in your standard of living. It doesn’t have to be as drastic as moving to a larger house or condo! Lifestyle creep can include going on shopping sprees, eating out more frequently, indulging in more expensi...2022-11-2817 min

She Means ProfitThe Best Way To Universify Income Streams In Your Biz“When you rely on one stream of income, you are revolving your entire business around that ONE way of earning revenue.”— Melissa HoustonIf you’ve been scratching your head trying to figure out how to diversify the income streams in your business — or wondering if it’s worth the effort — then you’ll definitely want to listen to this episode!Here’s the reality: even if your business is currently profitable, relying on a single source of income puts you in a very risky position. Income diversification not...2022-11-2118 min

She Means ProfitWays To Get Your Business Making Money For You“YOU get to define what being financially successful means to you.”—Melissa HoustonSpoiler: this episode reveals 6 proven ways that your small business will make you wealthy (don’t worry, no get-rich-quick schemes are included)!If you’ve been building your business without a full understanding of how your businesses finances impact the success (or failure) of your business, then you’ve been lucky so far… and that luck will run out eventually. In order to consistently make the most profitable decisions for your business, you must understand — and feel comfortable with — your finances.Go...2022-11-1417 min

She Means ProfitWhy You Should Develop A High Profit Pricing Strategy“You need to remain diligent to remain profitable in your business.”— Melissa HoustonIs your pricing strategy leaving money on the table? Pricing is a practical piece of your business — but it’s also highly psychological. The purpose of choosing a good pricing strategy is to maximize your profit margins, so that your business can maintain a healthy profit as you grow and as your expenses increase. Your relationship with money WILL shape your relationship with your business, so developing a healthy money mindset is a key piece of having a profitable pricing str...2022-10-3117 min

She Means ProfitHow To Get The Mindset Of A Millionaire“Money does not make you happy, but the reality is when you do have money, it does provide a lot of opportunity. Having money does buy financial security and financial peace.”— Melissa HoustonFrom “old money” to self-made millionaires, wealthy people share a few things in common when it comes to the way that they use their wealth, their money mindset, and their beliefs around finances. From their lifestyle choices to their investment strategies, understanding how the wealthy approach spending and saving can help you begin to build your o...2022-10-1717 min

She Means ProfitInvestment or Sunk Cost? How To Properly Invest In Your Biz“When you’re investing in yourself, be sure that you’re making the right investment that will get you the specific return that you’re looking for.”— Melissa HoustonYou know that I love to talk about profit, but you can’t fully understand your profit potential without understanding your expenses. The fact is that sometimes you need to spend money to make money.The money that you spend to build your business is an investment in your future earnings, whether you’re spending it on advertising your offers, hiri...2022-10-1024 min

She Means ProfitQ3 Analysis: Preparing Your Business Finances for 2023“It’s one thing to want to grow your business. It’s a smarter choice to have a plan for that growth, because not all growth is considered good.”— Melissa HoustonIt’s October, and you know what that means: it’s time to close your books for Q3 and do your financial analysis. Taking a look at your business finances each quarter gives you the opportunity to reflect on what you’ve done, how you’ve performed, whether you’ve met your objectives, and what you can do to improve next quarter. ...2022-10-0320 min

She Means ProfitOptimize Your Profit for Cash Confidence“If you think you should be measuring the success of your business through revenue numbers, think again!”— Melissa HoustonWould you rather have higher revenue or higher profit? What if I told you that many businesses with high five-figure revenues are more profitable than many businesses with six-, or even seven-figure revenues? The key ingredient to a successful business is not revenue — it’s profit. Revenue and profit are both important, of course, but profit is the key to growth. Profit is what is left of your revenue afte...2022-09-2616 min

She Means ProfitCreate a Plan to Get Out of Credit Card Debt“Carrying debt erodes your wealth because you have to pay to borrow money… When you do borrow money, you HAVE to have a plan to pay it back.”— Melissa HoustonThis is an episode that the credit card companies DON’T want you to hear!Whether it’s personal or professional, debt can be an enormous source of stress… and it can also be a source of shame, fear, or guilt. Credit card debt is one of the most common types of debt. According to moneygeek.com, the average car...2022-09-1217 min

She Means ProfitHow to Manage Your Business in a Recession“Cash is the lifeline of your business. You don’t want a recession to destroy you financially.”— Melissa HoustonHow many headlines have you read lately that mention the word “recession”? Analysts, politicians, and economists have been warning of an impending recession for quite some time now… but what does this REALLY mean for you and your business?This episode covers the down-and-dirty, nitty-gritty of the coming recession: what exactly a recession IS, when it’s going to happen, what we can expect, and how it may affect your busin...2022-09-0518 min

She Means ProfitBuilding your Personal Net Worth“More money more problems” is a saying you’ve probably heard thousands of times. But there’s some truth to it! Statistics have shown that the higher your income is, the higher your debt likely is, too. A lot of psychology goes into it but, basically, when you have more money you spend more money. You chase after a certain lifestyle. And that’s not to say that a little luxury is a bad thing - you just have to understand your spending limits.A lot of how we understand our own wealth and wealth journey is through ca...2022-08-0818 min

She Means ProfitThe Ins and Outs of Debt Management for your BusinessBeing in debt can be a scary thing. It’s overwhelming, it feels out of your control and the longer it goes on, the more buried you can become. Going into business often comes with the idea that you need to take on debt in order to start. While some debt (the right loans, for example) can be a necessity, it doesn’t have to always be the case. In fact, the less debt you can take on from the beginning, the better set up you’ll be down the road.I share my advice for new and es...2022-07-2516 min

She Means Profit5 Financial Tips To Reflect On This Summer“I don’t want you to be an accountant, but I do want you to understand what’s going on in your business finances so that you make profitable decisions for your business.”— Melissa Houston82% of businesses fail due to financial mismanagement. It’s a scary statistic, and the best thing that you can do to protect yourself and your business is to track, know, and understand your numbers — and use that information to make profitable business decisions geared toward helping you reach your goals.This is going to be my l...2022-04-2515 min

She Means ProfitAre You Ready To Sell Your Business?“Most business owners think they’ll just shut down the business without considering the value that they’ve accumulated in their business. Think about all the sweat equity that you’ve put into your business. Why wouldn’t you want to sell it and make some money off it?”— Melissa HoustonHow much thought have you put into your exit strategy?While you may love serving your customers and growing your business right now, it’s important to keep the future in mind. When you eventually retire or move onto an e...2022-03-2824 min

She Means ProfitWhat Are Internal Controls (And Why Are They Overlooked)?“Your business is your biggest financial asset, and you need to be sure that you are protecting it.”— Melissa HoustonIs your business protected against fraud or data security risks… from the inside?This solo episode of the Business Society Podcast is all about implementing internal controls in your business and lessening the risk that your assets and information could be misused.If you’re wondering what internal controls are — and why having them will benefit your small- or medium-sized business — then you’ve come to...2022-02-1419 min

She Means ProfitWhat Women Need To Hear About Business“As a business owner, I encourage you to dream big.”— Melissa HoustonWomen tend to think small when it comes to business, even though they’re just as capable and able to attain wealth as their male counterparts! As a business coach and fractional CFO, I hear far too many women set revenue goals that only cover their current living expenses, rather setting goals that allow them to create their dream lives and build wealth.There is nothing wrong with wanting more money.Your bu...2022-01-3119 min

She Means ProfitWhat Is A Fractional CFO And How Can You Hire One?“CFOs are essential to business, as they support the CEO with strategic financial planning so the CEO can create the most profitable business possible.”— Melissa HoustonHappy New Year! In this solo episode of the Business Society Podcast, I want to talk about a new business trend that I think is especially useful for small to medium-sized business owners.Have you heard of the “fractional C-suite”?Hiring for a fractional C-suite position allows you to benefit from the knowledge and experience of a C-level ex...2022-01-1017 min

She Means ProfitPlan For Financial Success In 2022“It’s through reflection that we take away lessons and we can make improvements.”— Melissa HoustonWe made it. We’ve reached the end of 2021. And what a year it has been!This is the perfect time to look back and reflect on how far you’ve come, the decisions that you’ve made in your business, and the impact that you have created.It’s also the perfect time to start thinking about your financial goals for the next year.A goal without a plan is just a wish, so if...2021-12-2726 min

She Means ProfitMaking Money With Passive Income“Passive income has to be one of the most delightful ways to make money.”— Melissa HoustonPassive income. The holy grail. The type of revenue that everyone dreams about, right?I’ve got to tell you, I have some strong opinions about it!Passive income happens when you invest your money somewhere and your money starts working for you. This can mean investments in financial products or royalties… but it can also mean certain business ventures (some more promising than others!).Course creation is the latest thing in the online busi...2021-12-0626 min

She Means ProfitQ3 Numbers Are In! What Story Are They Telling You?“Smart business owners take the time to get the feedback.”— Melissa HoustonIf your fiscal year begins in January, then you’ve just exited your third quarter. In this episode, you’ll learn what your quarterly numbers can tell you... and how you can use them to gain insight into — and ultimately improve — your business!While I definitely believe that business owners should look at their numbers every single month, your quarterly numbers are an excellent signal of the health of your business. They illustrate your strengths and weaknesses, letting you know how to tweak your f...2021-10-0418 min

She Means ProfitCan You Really Increase Your Profit In 5 Days?“It’s true that money cannot buy happiness. But money can buy a lot of opportunities that you might otherwise not have.”— Melissa HoustonHappy September! This month has always felt like a fresh start to me — and I think it’s a great time to implement a more financially literate approach to running your business, setting you up for even more success.In this solo episode, I dive into the differences between saving money and building wealth revealing some proven strategies to help you get rich (and stay rich) from absolutely nothing.First of...2021-09-0624 min

She Means ProfitHow To Manage Your Business Cash Flow“Never give your financial power away.”— Melissa HoustonThe discouraging statistic is that 87% of businesses fail due to financial mismanagement — and probably 99% of them fail because the business ran out of cash.Because cash is the engine that keeps every single business running.It isn’t enough to have high revenues... or even high profits. If you’re not managing your cash properly, regularly monitoring your expenses, and recognizing and plugging money leaks in your business, then you have a high chance of winding up bankrupt.2021-07-1919 min

She Means ProfitMid-Year Financial Checkup“If you’ve had weaknesses, it’s just time to fix them up!”— Melissa Houston. July 1st marks the middle of the year for businesses, if your fiscal year marks the calendar year. I’d love to wish you a happy kick-off for your Q3, but I’d also like to remind you to check in on the financial performance of your business. This episode is your Q2 check-in — I outline all the steps that you can take right now to keep your business healthy and on the right track! Too many business own...2021-07-0120 min

She Means ProfitUnexpected Entrepreneurship with Massy Arias“I didn’t want to pay for anything that I didn’t believe in.” — Massy Arias When we’re not enjoying good health, we can’t give our businesses our best. My guest today, Massy Arias, is not only an incredible entrepreneur, but a source of inspiration and information about how to supercharge our health while we watch our bottom lines. “I started moving and training to cope with depression, and my coping mechanism turned into my career,” Massy explains. “I come from a very unhealthy culture… we don’t speak about mental health eve...2021-06-2835 min

She Means ProfitSuccessful Negotiations for Entrepreneurs“The art of negotiation is about so much more than dollars.” — Jen Proctor. Negotiation is a huge part of doing business successfully, but entrepreneurs aren’t given how-to manuals along with their business licences. Luckily, today’s guest happens to have a ton of experience — and is willing to share some great insights! Jen Proctor launched her career working with prestigious talent agencies, learning the ins and outs of negotiating (from BOTH sides) before deciding that it was time to launch her own. In 2017, she founded Cultivated Entertainment, her full-service...2021-06-2427 min

She Means ProfitCreating A Strong And Savvy Financial Plan For Your Business“A goal without a plan is just a wish.” — Melissa HoustonYou may have noticed a few changes around the podcast lately. So, let’s talk about it. The Think Like a CFO podcast is now the Business Society Podcast. I’ll be doing a lot of the same things — talking to incredible entrepreneurs about their businesses, discussing money management and business finances, and offering the same high quality guidance and support — but now the podcast will be part of a new brand and website I’ve created, The Business Society...2021-06-2116 min

She Means ProfitFitness & Stamina For Your Business“No longer is the time where you have to be between 20 and 27 to be an entrepreneur.”— Jen CohenJen Cohen may have the most stamina and strength of any business owner I’ve talked to yet.Jen is an eclectic entrepreneur and a top authority in the fitness and wellness space. An app she co-founded, Hot5, was sold to Weight Watchers, she’s worked as a brand strategist for top global companies, and she runs Suprema Fitness, an agency that helps fitness talent to monetize their businesses. Her podcast...2021-06-1730 min

She Means ProfitBuilding A Wellness Empire“My whole goal in life is to have that connection with people.”— Tara Stiles‘Yoga Rebel’ and Strala founder Tara Stiles has inspired millions of people around the world to fall in love with yoga, meditation, and nutrition.In this episode, she’ll inspire you to stretch your ambitions.When Tara first got interested in yoga, she wondered why others around her weren’t, and started trying to figure out the misconceptions or fears holding them back. She began talking about yoga more as a way t...2021-06-1428 min

She Means ProfitEarning An Income Through Content Creation“I really think that if you’re sharing what you love or you’re sharing something specific and focused, and you keep at it… there’s room for everybody to do something.”— Naomi DavisAre there still opportunities for content creators to earn a living?Naomi Davis is an Instagram influencer, parenthood blogger, and mother of five. Her blog, LoveTaza, reaches millions around the world and she has released a collection of essays titled A Coat of Yellow Paint: Moving Through the Noise to Love the Life You Love. 2021-06-1032 min

She Means ProfitEmotional Fitness and Money Mindset“There are 12 mindsets that are empirically supported to both improve mental health and financial health, because there is actually an intrinsic relationship between the two.”— Joyce MarterJoyce Marter is a psychotherapist, entrepreneur, mental health thought leader, and author of The Financial Mindset Fix: A Mental Fitness Program for An Abundant Life. Joyce is a go-to expert on the psychology of success, and my guest on this week’s episode.Our emotional fitness and how we feel about ourselves has a fascinating effect on our ability to build wea...2021-06-0729 min

She Means ProfitThe Burden of Debt“At 18, you can’t even buy alcohol, but you can take out $50,000 in student loan debt.”— Tonya RapleyWhile we can all agree that higher education is important, it’s crucial that we look at the financial system put in place to help students access it — and the brutal costs that are associated with it.My guest in this week’s episode is Tonya Rapley, an award-winning speaker, educator, bestselling author, and serial entrepreneur. She co-hosts the TV series Going From Broke, where she helps young debtors go from financi...2021-06-0332 min

She Means ProfitFinancial Literacy Builds Wealth“In that moment with that advisor, I made a decision that I wanted to be wealthy… and I’ve not looked back.”— Jackie PorterJackie Porter may have found her way into finance accidentally — but she quickly realized how powerful it is to understand how money works and how to build wealth.Now she works to empower other women to become financially literate, take control of their money, and position themselves for a comfortable retirement. Jackie’s book, Single by Choice or Chance: A Smart Woman’s Guide to Living Longer, Better, was writte...2021-05-3127 min

She Means ProfitShould You Write A Book For Your Business?“We all want that freedom. And having a job sometimes kind of interferes with that.”— Herby FabiusHerby Fabius didn’t see himself becoming an entrepreneur when he was young, and he still doesn’t think of himself as a writer.Yet today, Herby is an entrepreneur with two companies, three self-published books, and two side hustles under his belt.His educational platform, billionsuccess.com, helps entrepreneurs and authors learn how to self-publish and market their own books. The site features interviews with top experts who discuss what they’re doing, what’s workin...2021-05-2718 min

She Means ProfitWhy Do Finances Matter For Small Business?“Finance is essentially the lifeblood of a business.”— Melissa HoustonWhat the heck are business finances… and why do they matter for my small business?These are questions that I get all the time from people who think that business finances are only important if you run a large corporation or a billion-dollar business. In reality, this assumption couldn’t be further from the truth.This episode will answer the above questions, and hopefully help to underline the importance of understanding, monitoring, recording, and analyzing your numbers on a regular basi...2021-05-2423 min

She Means ProfitRituals & Routines For Success“Rituals do ground us and give us a sense of safety which we all really need right now.”— Erica KeswinBest-selling author Erica Keswin didn’t know that COVID-19 was on the horizon when she wrote her book Rituals Roadmap: The Human Way to Transform Everyday Routines Into Workplace.But somehow, she managed to tap into a very timely topic for our pandemic era.Erica’s book dives into the science and psychology behind rituals. She defines a ritual as something that we assign a certain meaning or intention, which happens with repeti...2021-05-2026 min

She Means ProfitHobby To Pro: Growing Your Content Business“A lot of it was just being in the right place at the right time. Back in 2009, when backyard chickens got really popular, there wasn’t a lot out there.”— Lisa SteeleFresh Eggs Daily started off as a simple blog about raising backyard chickens. Author Lisa Steele had no plans to monetize it and intended to just use it as an archive.But over the last 12 years, Lisa has grown it into a dynamic, multifaceted brand that includes a lively presence on all social media platforms, a private label product line, six...2021-05-1727 min

She Means ProfitLearning How To Invest With The Experts“It’s really exciting to try new things and grow this business, so I can spread the word and educate more people throughout Canada.”— Jessica MoorhouseMillennial money expert, blogger, podcaster, and speaker Jessica Moorhouse is a well-known name in Canadian finance, having been featured in major publications including The Huffington Post, The Globe & Mail, Market Watch, and more. Jessica serves everyone, but the biggest part of her audience is women in the 20s to 40s. Her Millennial Money Meetup organization teaches financial literacy to young people and her More Money podcast helps listeners...2021-05-1326 min

She Means ProfitBuilding An Apron Empire with Ellen Bennett“That’s what business is. It isn’t black and white. It is colourful — and ALL the colours, good, bad, and ugly!”— Ellen BennettMany of us start our businesses after months (or even years) of preparation.Others take a “from 0 to 60” approach.Ellen Bennett is the founder of the Hedley & Bennett apron company, whose fans include Zooey Deschanel, Martha Stewart, David Chang, and Jessica Alba. She’s also the author of Dream First, Details Later: How to Quit Overthinking and Make It Happen.Ellen started her apron business while working as a...2021-05-1025 min

She Means ProfitMastering Your Money Mindset“If we’re just talking about money right now, and it’s making you mildly uncomfortable in any way, shape, or form… that would be a little bit of a spotlight that there’s a money mindset issue afoot.”— Amber LilyestromMy guest for this episode, Amber Lilyestrom, is the author of multiple books on building wealth and healing your money mindset.“If there are certain people that you don’t want to talk about money with, if you hold back in communicating about money, if you dread the tax time of the year, if you are put...2021-05-0633 min

She Means ProfitUnderstanding Your Finances Is True Self-Care“Knowing about your money is the ultimate form of self care.”— Farnoosh TorabiI’m so excited about my guest for this episode! Farnoosh Torabi is a leading personal finance authority and the author of three books on personal finance and mindset. Her latest book, When She Makes More: 10 Rules for Breadwinning Women, is about the new rules for love and life, and gives top-earning women the strategies, tools, and mindset to really be empowered in the role and stop it from getting in the way of their relationships.More women than ever...2021-05-0338 min

She Means ProfitIf Money Makes You Emotional...“Money is an emotionally charged topic, and the majority of people react to money in a very emotional way.”— Melissa HoustonWhen you let negative emotions influence the way that you engage with money, it can mean disaster for your business.Many business owners won’t look at their numbers, because they’re afraid that they’re failing or that they’re not making as much as they should be. Rather than risk validating those feelings, they ignore their numbers and try to sweep those emotions under the rug. As long as they have revenue co...2021-04-2924 min

She Means ProfitThe Million Dollar Failure“It really wasn’t the industry, it was the owner that made the difference… I patterned myself on the successful people that I saw.”— Cody LoughlinIt’s a fact: schools fail to give students the tools they need to understand their finances.But Cody Loughlin is on a mission to change young people’s financial trajectory through education. His Money Talkers podcast helps parents learn how to talk to their kids about money — and better understand money themselves.The knowledge he’s teaching has been hard earned.Cody is a serial entrepr...2021-04-2631 min

She Means ProfitAre You Running Your Business Fearlessly?“Almost 2000 women-owned businesses per day are starting right now.”— Rebecca Minkoff‘Fearless’ isn’t just the title of Rebecca Minkoff’s book — it’s her approach to life.Rebecca moved to NYC at 18 to pursue her passion for fashion. Just a few years later, her reimagined ‘I Love NY’ t-shirt appeared on The Tonight Show and her first handbag, the Morning After Bag, started her career as a handbag designer. Despite this initial spark, Rebecca still had trouble securing the loans she needed to grow. While she eventually did a small raise through a private...2021-04-1925 min

She Means ProfitAre You Downplaying Your Business?“Your empire is yours. It is real, it is legitimate, it is meaningful, it is incredible — no matter how big or small it is, no matter if you’re doing it part-time or full-time.”— Ali KriegsmanAs business owners, we’re building our own empires. What can we do to make the road easier for ourselves?My guest today is Ali Kriegsman, author of How to Build a Goddamn Empire: Advice on Creating Your Brand with High-Tech Smarts, Elbow Grease, Infinite Hustle, and a Whole Lotta Heart.Ali interviewed 30 female entrepreneurs with business...2021-04-1228 min

She Means ProfitBuilding Authority To Charge What You’re Worth“You need to have the relationship and connection piece. But without the authority, you’re not their go-to… authority plus relationship, that’s what makes you top of mind.”— Jaclyn MelloneDo you ever dream about becoming a respected, go-to expert in your industry? My guest for this episode is Jaclyn Mellone, a coach who helps entrepreneurs establish reputations as thought leaders through building their authority.The truth is that becoming a go-to person is about more than just building relationships. You need to establish a level of authority in order to be the expe...2021-04-0530 min

She Means ProfitStress Free Taxes? Yes Please!When I launched this podcast 6 months ago, I was nervous about putting myself out there every week in front of an audience.But I knew that I had the knowledge and expertise that would help other entrepreneurs become more comfortable with their numbers and access the financial information that they needed in order to build successful (and profitable) businesses.Today’s topic is an important one. In fact, it’s a topic that affects every entrepreneur and business owner.Tax season.That’s right, it’s that time of year again!It’...2021-03-2925 min

She Means ProfitHow To Earn More Profit With A Product BusinessIf you run a product-based business, this episode is for you!Through The Product Boss brand and podcast, Minna Khounlo-Sithep and Jacqueline Snyder help product-based entrepreneurs improve their systems, grow visibility, and make more sales!They launched their company 3 years ago after noticing that while there were plenty of resources out there for service-based brands, a gap existed when it came to product-based businesses.Business owners who sell physical products deal with unique obstacles. Many are unsure of how to approach marketing, believing that high follower counts on social media automatically l...2021-03-2232 min

She Means ProfitSex & Finances with Dr. Emily Morse“I really wanted to make a living doing what I loved.”— Dr. Emily MorseSex educator, podcast and radio host, YouTuber, columnist, talk show guest, and best-selling author Dr. Emily Morse not only changed the way that people think and talk about sex. She’s also created her own media empire.In the early days of podcasting when people were still trying to figure out monetization, Emily was a pioneer.“Advertising in podcasting was still a really unknown medium. I felt like I was an influencer before there was the word ‘influencer,’...2021-03-1526 min

She Means ProfitFinance Tips From The Host Of Entrepreneurs On Fire“Back in 2012, I was trying to figure out: can I do this online internet thing?... Frankly, I thought you had to be slimy and scammy to make money online.”— John Lee DumasTo say that John Lee Dumas cracked the code when it comes to podcasting would be an understatement. His award-winning podcast and brand Entrepreneurs on Fire earns him a 7-figure income!With numbers like that, it’s all the more crucial to stay on top of your finances.Unfortunately, John says, this is something too few entrepreneurs put enough effort in...2021-03-0816 min

She Means ProfitHow To Hire An Accountant For Your Business“Accountants are there to offer strategic advice as well, because they’re strategic thinkers… they can give you feedback on pretty much anything.”— Melissa HoustonWhen you’re busy trying to build your business, the last thing you need to do is get too caught up in the numbers. While I absolutely believe that ALL business owners should know their numbers and be familiar with their balance sheets, I also believe that business owners should focus on their zones of genius and let the deeper tracking and calculations be handled by professionals.Knowing your...2021-03-0122 min

She Means ProfitWriting To Create A Personal Connection with Jenna Kalinsky“What you bring to the table in your business is exactly what you would bring to the table in your book.”— Jenna KalinskyHave you ever thought about writing a book?Entrepreneurs have been writing and publishing more books than ever, and with good reason — writing a book can cement your reputation as a respected expert.This can have many tangible benefits. If the book is good, you’ll immediately boost your credibility and establish yourself as a thought leader in your industry. This can lead to speaking opportunities, the chance to land you...2021-02-2231 min

She Means ProfitMy Story: From $100K Debt To Thriving Business“Most people feel a lot of shame and embarrassment around carrying debt… and instead of asking for help, they stew in that shame and embarrassment and the situation just worsens.”— Melissa HoustonIn this episode, I’m sharing a very personal story.I’m a financial expert and a CPA, and have been for over 20 years. I write two columns on how to deal with your finances. I work with numbers every day. If anyone should have a grasp on how to maintain healthy finances, it should be me.Yet, I wound up $100...2021-02-1522 min

She Means ProfitHow To Hire A Trustworthy Bookkeeper“A bookkeeper is the first line of a company’s finance team.”— Melissa HoustonOne of the most common questions I’m asked is: how do I find the right bookkeeper for my business?Another common question: what exactly will having a bookkeeper DO for my business?Many entrepreneurs make the decision to keep their books themselves, but I believe that working with a skilled bookkeeper is invaluable — particularly as you grow and scale.Business owners often hesitate to take on the expense of hiring a bookkeeper, but the truth is that...2021-02-0818 min

She Means ProfitFearless Downsizing - How Boomers Are Taking Control Of Their FuturesAre you a boomer in the process of selling your home? Or a family member helping an elderly parent downsize and transition into a new chapter of their life?Then this episode is for you!My guest Vivien Sharon is a real estate professional and the author of The Boomer's 7‑Step Guide to Downsizing: Overcoming Fear & Discovering Freedom, which shares key strategies and methods for transitioning to a joyful, downsized life.50% of Vivien’s business today is the boomer and senior market. As a highly-trained transition specialist, she understands that most of her clie...2021-02-0133 min

She Means ProfitHow To Be Present With Your MoneyIncreasing your revenue is great, but it shouldn’t be your only goal. Not by a long shot!Planning ahead and finding ways to reduce expenses are just as important.My guest Eowyn Levene is a money coach and the host of the Creatives Do Money podcast. She’s found that many of her clients come to her with the idea that her coaching is all about helping them make more money.They soon realize that business finances are about so much more than increasing revenue.Often, they can tap into unex...2021-01-2527 min

She Means Profit4 Steps To A Profitable Business“Financial mismanagement is probably the #1 money leak in your business.”— Melissa HoustonI always say, money is one of the most emotional things in the world. And for an entrepreneur, one of the strongest emotions connected to money is stress.My 4-step CFO Money Method Framework is a great way to dive into better understanding your business finances, keeping track of your cash flow, and learning how to develop an effective budget. In this episode, I’ll be breaking down each step — and they’re far less intimidating than you think!Many entrepr...2021-01-1818 min

She Means ProfitHow A Podcast Producer Saved Her Business FinancesWhen you’re an entrepreneur, financial literacy is everything. The difference between figuring it out as you go and working from a place of knowledge and support is like night and day.My guest for this episode, Emily Milling, knows that all too well. Emily’s podcast production agency, The Ultimate Creative, helps entrepreneurs launch amazing, professional podcasts that support their business goals. Without her, you wouldn’t be listening to Think Like a CFO!But Emily isn’t just my podcast producer, she’s also my client. Emily’s entrepreneurial journey has ta...2021-01-1134 min

She Means ProfitBuilding A 7-Figure Business“I really believe in building those strong relationships with other women … to help each other achieve their goals. There’s enough room for everyone at the top.”— Melissa Houston2020 may just be the year of the female entrepreneur.2020’s recession has hit women harder, with 55% of job losses found in sectors with largely female workforces, including travel, education, health services, and retail. Women are also being hired less during the pandemic, with hiring rates dropping from 47% to 45%.Women learning that they need to build their own financial safety nets.Entrepreneur...2021-01-0433 min

She Means Profit3 Questions To Feel True Abundance“They’re often linked together, pain in our body and pain in our life.”— Janis IsamanHow you work impacts not only your business, but your health. Are you focusing on the right things?My guest, Janis Isaman, is the founder of My Body Couture, a one-on-one private studio where she offers customized movement and nutrition coaching. Certified in both business and nutrition, Janis has been featured in Reader’s Digest, Prevention, and Women’s Health.As an entrepreneur and solo parent, Janis has a wealth of knowledge to share about assessing ri...2020-12-2836 min

She Means ProfitAre You Making These Big Business Mistakes?“Having money management skills can be — and is — empowering.” - Melissa HoustonAre you making one of the top five major money mistakes in your business?It can be easy to make money management missteps, as many entrepreneurs — even the most passionate or seemingly successful — often have not learned the basics of business money management. It’s nothing to be ashamed of and it’s easy to fix.Even the most skilled and educated professional can feel like a failure if they don’t understand their numbers — after all, knowing how to expertly serve your c...2020-12-2119 min

She Means ProfitHow Giving Can Grow Your BusinessThe holiday season in 2020 is a little different. Fewer parties, smaller gatherings, less extravagant gifts… but the season of giving more important than ever.As we reflect on the true meaning of the holidays, I urge you, as a business owner, to think about charitable giving. In addition to being the right thing to do, there are a surprising number of tangible and intangible benefits that come along with supporting your community.The act of giving benefits not only the recipient, but the giver as well — giving grants us a feeling of connectedness and the sati...2020-12-1420 min

She Means ProfitMoney and Minimalism“I take care of our finances so, at that moment, it just felt like it was all on me. Like I had let my family down.” - Anik TracyTo downsize or not to downsize?This question may not be what Shakespeare had in mind, but it’s a question that is on the minds of many people during this current economic moment, from up-and-coming professionals to families to older retirees. And it’s a question that my guest for this episode, Anik Tracy, has recently answered for herself — to great success. Anik and her husband, J...2020-12-0730 min

She Means ProfitBuilding Wealth, Not Riches“Money management is the key to building your wealth.” - Melissa HoustonWhat is wealth?Wealth is an abstract concept that holds different meanings for different people.The dictionary calls it “an abundance of valuable possessions or money.” Some people say that while rich people have money, a wealthy person’s money is sustainable. It’s also been defined as “the ability to survive a certain number of days forward.”People have a lot of ideas about what wealth means! And while I value intangible wealth — being rich in things such as gratitude, love...2020-11-3024 min

She Means ProfitThe Millennial Money Woman“Quite frankly, the world of finance is like a second language. I mean, I didn’t understand anything.” - FionaPersonal finance can be incredibly daunting, but understanding your numbers can yield amazing results. My guest for this episode is The Millennial Money Woman, also known as Fiona. She’s nurtured a passion for finance since her preteen years — while she knew that she loved the idea of money management, she didn’t quite have the grasp on it that she wanted, as financial literacy is something that we need to deliberately seek out in our society. And seek...2020-11-2334 min

She Means ProfitFrom CFO to Glitter Gift Box Entrepreneur“We don’t know what works — we’re in a pandemic! Everything we thought we knew, doesn’t. And everything that didn’t work, now does.” - Sondra DiggsAs the pandemic economy trudges on, many businesses have been forced to rethink, reprioritize, and rework — but some have carved out space to thrive. My guest for this episode, Sondra Diggs, is a self-titled ‘girlfriend relationship advocate’ who has designed her business around the idea that female relationships are a powerful form of support that should be nurtured. Sondra is the creator of Girlfriend Therapy in a Box and t...2020-11-1633 min

She Means ProfitProfitibility Is Why Your Business Is Here“If you are so far from your vision, it can be very overwhelming to think of something so big.”- Maria TanWhen you’re heading out on a journey to an unknown place, one of the most important things you can have with you is a map. That’s no less true when you’re starting a business.So, let’s work on your cartography skills.My guest for this episode, Maria, Tan has been described as a ‘business coach for misfits’ who empowers non-conformists across the globe to create succes...2020-11-0936 min

She Means ProfitHow To Outsource Your Business Finances (The Right Way)“When you’re in business for yourself, if you know your numbers, you’re going to be a rock star!”- Melissa HoustonI get it: numbers can be scary for a lot of people. While I love working with them, I can understand the reluctance to dig in. Many people fear that they aren’t “smart enough.” I’m here to tell you: you are.And it’s in your best interest to develop a deep understanding of your business numbers.Knowing and understanding y...2020-11-0220 min

She Means ProfitWhat Your Money Mindset Is Actually Telling You“There’s a real fear to charge what you’re worth.”-Melissa HoustonHow is your money mindset holding you back from reaching the success you’ve always dreamed about?My guest for this episode is Elizabeth St. Pierre, an entrepreneur and business coach who grew her first company, a dog-walking business, to six figures in just six months. She started a blog, where she talked about running her business and offered sales and marketing advice to others. This was the start of her business coaching career — she now oversees the dog-walking business whi...2020-10-2634 min

She Means ProfitHow To Earn More Profit Without More SalesWhat does it take to build a successful, sustainable business?The answer isn’t as simple as “more sales.”The truth is that your revenue numbers, no matter how high, do not determine how profitable and successful your business is. Your revenue is only one part of your overall financial picture — and six- or seven-figure revenues mean very little if you aren’t actively working to control your costs. Unfortunately, high revenues can be easily negated if your costs are spiralling out of control. This means that your business can be unsuccessful even when you're pulling in...2020-10-1914 min

She Means ProfitPreparing For The Worst with Mike PacchioneMike Pacchione of Mike Talks is a genius when it comes to presenting and has built up a great coaching business — then COVID-19 hit. He explains how he weathered the storm, what the shift to virtual presentations has meant for his industry and for the presenters themselves, and what he wishes he’d done differently over the past few years to be better prepared for the shutdown.“There was one day in particular where I had $55,000 worth of business cancel, which for a one-person shop is just brutal.”- Mike PaccioneIn this epi...2020-10-1231 min

She Means ProfitMarketing, Growth, and Mindset Challenges with Jana VeltheimJana Veltheim of Align Massage Therapy launched her first business at the age of 23, and now owns multiple massage therapy clinics throughout the Ottawa area. “I was denied a bank loan...when I asked why, I was told it was because I was young and female and could get pregnant.”- Jana VeltheimShe shares with the Think Like a CFO Podcast how she’s faced marketing, growth, and mindset challenges over the past 20 years — and why she is thriving now (even in the time of COVID-19!)“I knew I could cover the e...2020-10-0528 min

She Means ProfitWhat I Wish I Knew About Starting A Business 20 Years AgoWhether you’re starting up, ramping up, or scaling up, you need to be on top of your financials. Choosing a good accountant can create money-magic, but knowing your own numbers is even more important.“We fear things that we tend to sensationalize in our brains. We think that it’ll be scarier than what it is… taking action actually helps the fear subside.”- Melissa Houston, CPAIn this episode, you’ll discover:5 reasons why knowing your numbers (especially your cash flow) is the magical key to financial success Why investing...2020-10-0525 min

She Means ProfitIntroducing: Think Like A CFO with Melissa Houston, CPAIt’s the launch of the Think Like a CFO Podcast, devoted to helping women entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.“The numbers become emotional when the common response is that people fear the numbers. They get anxiety or embarrassment that they don’t know their numbers. It doesn’t need to be that way!”- Melissa Houston, CPAIn this episode, you’ll learn:Why 7-figure...2020-09-2323 min