Shows
Doing Business Like a Woman Podcast137. Making the Intangible Tangible: How to Talk About Your Work So People “Get It”You’re clear on the value of your work, but are your potential clients?
In this short and powerful episode, Marketing and Business Coach Melissa Kellogg Lueck shares the secret to making your work easy to understand, easy to visualize… and most importantly, easy to buy.
You’ll learn:
Why marketing “intangibles” (like confidence or self-concept) often falls flat
How to paint a vivid picture of your client’s transformation
The one question that will help you describe your work in a way that clicks
Whether you're a coach, creative, or service provider, this will he...2025-07-1407 min
Doing Business Like a Woman Podcast136. Building Resilience: What to Do When You Feel Like Giving UpEver felt like giving up after hearing “no” one too many times? In this episode, Melissa opens up about rejection, failure, and the resilience it takes to keep building a business, especially when it feels like nothing’s working.
You’ll learn:
How to stop taking rejection personally
A powerful 3-step process for evaluating failure
Why failure is a sign that you’re actually growing
And how to turn any disappointment into your next big breakthrough
Timestamps:
00:00 – Welcome to Doing Business Like a Woman01:00 – Mid-summer reflections & real-life updates02:00 – Rejection, burnout & building grit03:30 –...2025-07-0724 min
Doing Business Like a Woman Podcast135. The Secret to Consistent Revenue? Belief, Energy & ActionIf you’ve ever wondered why your results feel so up and down — or why you’re working so hard but still not creating the consistent income you want — this episode is going to change everything.
Melissa pulls back the curtain on the three core ingredients to consistent growth (and it’s not hustle):✨ Belief.✨ Energy.✨ Action.
She breaks down how your thoughts create your results, why your energy matters more than you think, and how to simplify your marketing to create momentum without burning out.
Timestamps:
00:00 – Welcome to Doing Business...2025-06-2333 min
Doing Business Like a Woman Podcast134. Rhythm Over Hustle: How Systems Build Confidence and GrowthIn this solo power-up episode, Melissa peels back the curtain on one of the most overlooked tools in growing a sustainable, joyful business: systems that work with your energy, not against it.
If you’ve ever sat down at your desk on Monday thinking, “What do I even do today?” — this one’s for you. Melissa shares the exact rhythms, routines, and time-blocking strategies she uses as her own Chief Marketing Officer to stay consistent, feel confident, and create momentum in her marketing (even on days when inspiration is low).
Timestamps:
00:00 – Welcome to Doing Bus...2025-06-0916 min
Doing Business Like a Woman Podcast133. It’s Never Too Late: Business, Bravery & Reinvention After 50 with Dr. Sara HartIn this deeply inspiring episode of Doing Business Like a Woman, Melissa is joined by international speaker, leadership expert, and founder of Prime Spark — Dr. Sara Hart. Together, they explore what it means to reinvent yourself in midlife, to follow your inner wisdom, and to step boldly into the next season of impact and joy.
Dr. Hart shares her personal journey from corporate leadership at Pfizer to founding a business that helps women over 50 discover their voice, purpose, and personal spark. If you've ever thought, “Is it too late for me?” — this episode is your answer.
Times...2025-06-0247 min
Doing Business Like a Woman Podcast132. The CEO Accelerator: Three Experts, One Masterclass, Unlimited GrowthIn this inspiring episode of Doing Business Like a Woman, Melissa is joined by two powerhouse women, Markey Read and Mara Whitener, to announce an exciting collaboration: The CEO Accelerator Masterclass — happening May 14th!
Together, they share how you can simplify your business, price your services for your true value, find hidden cash, and build a business that feels lighter, more profitable, and more you.
Here’s what they cover:
— How your decades of experience translate into higher prices (and how to claim it)— Why simplifying your marketing actually brings more sales— How...2025-04-2842 min
Doing Business Like a Woman Podcast131. Unlock Your Profit Power: A Preview of the 2025 Women’s Success Summit with Sandra YanceyIn this very special episode of Doing Business Like a Woman, Melissa goes LIVE with the visionary behind eWomen Network, Sandra Yancey, to give you a powerful preview of the 2025 Women’s Success Summit happening April 8 in Northern Colorado.
They talk about what it really takes to build a profitable, sustainable business—and why now is the perfect time to step into your next level of leadership, revenue, and confidence.
Sandra shares what it means to “do the impossible,” the 6 strategies behind her Profit Power framework, and how this event will help you surround yourself with hig...2025-03-2410 min
Doing Business Like a Woman Podcast130. How to Simplify Your Marketing & Attract Clients with More EaseIn Episode 130 of Doing Business Like a Woman, Melissa Kellogg Lueck shares a fresh perspective on marketing—one that removes the overwhelm, confusion, and pressure we often feel as business owners.
If marketing has ever felt like a chore or left you second-guessing your strategy, this episode is for you. Melissa breaks down a simple, intuitive way to market your business, ensuring that you actually enjoy the process while still attracting clients with ease.
She dives into why all marketing works (seriously!) and how you can stop forcing yourself into strategies that drain your energy. In...2025-03-1023 min
Doing Business Like a Woman Podcast129. 20 Years, 20 Lessons: The Entrepreneurial Journey No One Talks AboutIn Episode 129 of Doing Business Like a Woman, Melissa Kellogg Lueck shares an exciting announcement—this year marks 20 years since the founding of her business! After years of feeling the call, she’s finally putting pen to paper (or voice to podcast!) to document 20 of the biggest lessons from her 20-year journey as a female entrepreneur.
This episode is a behind-the-scenes look at Melissa’s journey—what she’s learned along the way, and why the stories of “slow and steady” entrepreneurs need to be told. She opens up about the early days of starting her business, the realities...2025-02-0322 min
Doing Business Like a Woman Podcast128. Because You Matter: The Case for Setting GoalsIn Episode 128 of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, offers a heartfelt reminder: you matter, your goals matter, and your business matters. In this episode, Melissa dives into the deeper "why" behind goal setting, moving beyond surface-level strategies to the core of why we pursue our dreams. With her signature warmth and insight, Melissa encourages women entrepreneurs to embrace their calling, set meaningful goals, and create a plan to achieve them. You’ll walk away inspired to live into your purpose and make an impact—starting now.2024-11-2522 min
Doing Business Like a Woman Podcast127. Transform Your Marketing with Service and Connection In Episode 127 of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares her proven KISS (Keep It Simple, Sister) approach to marketing. In this special masterclass replay, Melissa reveals how simplifying your marketing and focusing on genuine connections can make your business thrive. Melissa breaks down her four-step KISS method, offering practical guidance to help busy women entrepreneurs create meaningful relationships, serve authentically, and attract clients without feeling overwhelmed. Whether you’re new to business or an established entrepreneur, this episode is packed with insights to help you market wit...2024-11-1846 min
Doing Business Like a Woman Podcast126. Pricing Like a Pro with Markey ReadIn Episode 126 of Doing Business Like a Woman, Melissa Kellogg Lueck talks with pricing expert and business strategist Markey Read, who has spent over 30 years helping women entrepreneurs get paid what they’re worth. Melissa and Markey dive deep into the challenges and strategies for setting prices that reflect the true value of your work. They discuss why women often undercharge, how to navigate the "dollars-for-hours" mindset, and the power of building confidence in your worth as a service provider. Markey also shares her “muscle-building” approach to pricing, offering actionable steps to raise rates, structure service offerings, and attract client...2024-11-1146 min
Doing Business Like a Woman Podcast125. Habits of Millionaire/Billionaire Women EntrepreneursIn Episode 125, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares insights gathered from six iconic millionaire and billionaire women entrepreneurs: Sarah Blakely, Oprah Winfrey, Jamie Kern Lima, Sandra Yancey, Taylor Swift, and Beyoncé.
Melissa highlights key success habits from each of these women, from reframing failure to owning your confidence and self-worth. This episode is packed with empowering wisdom and real-life lessons on resilience, creativity, and building a purpose-driven brand that aligns with your highest self. Join us as Melissa interprets and celebrates the habits that have helped these extraordinary women make their m...2024-11-0439 min
Doing Business Like a Woman Podcast123. How to Have More Energy and Capacity Than You Thought PossibleIn this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares a personal breakthrough that radically shifted her mindset around energy and capacity. Melissa dives into how we often limit ourselves with beliefs about how much we can handle and how much energy we have. She explains how tapping into your "why" and connecting to your purpose can open up infinite possibilities in your business and life.
Drawing from her own experience of growing her business while being a mom, Melissa illustrates how expanding your capacity isn't about hustling harder—it's about learning to...2024-10-1421 min
Doing Business Like a Woman Podcast122. The KISS Method: Unlocking Simple, Service-focused Marketing for Busy EntrepreneursIn this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares her signature KISS Method—Keep It Simple, Sister—a powerful framework designed to help female entrepreneurs simplify their marketing while staying authentic to their values. Melissa emphasizes the importance of building genuine connections with clients and focusing on service rather than "getting." Through the KISS Method, you’ll learn how to streamline your marketing efforts, feel more confident in your approach, and show up as your best self.
02:00 – Melissa's Background: From corporate marketing to building a heart-centered business. 06:15 – The Foundations of Great Mark...2024-10-0750 min
Doing Business Like a Woman Podcast121. Unleashing Your Marketing Superpower with Abigail TiefenthalerIn this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, sits down with marketing strategist Abigail Tiefenthaler to explore how female entrepreneurs can unlock their unique marketing superpower. Abigail shares her 26+ years of experience helping women coaches and consultants develop marketing strategies that lead to real sales results. Together, they discuss the critical differences between strategy and tactics, and how being "authentically disruptive" can help entrepreneurs stand out in today’s crowded marketplace. Abigail also reveals how to uncover your “secret sauce” and use it to build relationships with clients that drive business growth.
02:1...2024-09-3040 min
Doing Business Like a Woman Podcast120. Simple {yet Effective} Marketing for Busy Entrepreneurs (Live Class Replay)In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, introduces her KISS (Keep It Simple Sister) marketing method, helping busy entrepreneurs shift their marketing from overwhelming and complex to simple and effective. Melissa explains how to approach marketing as an act of service, building real connections with your audience without the stress of trying to "do it all."
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Stay Connected:
💡 Sign up for the Masterclass here: https://www.melissamkellogg.com/monthly-marketing-mastermind
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💭 You...2024-09-2355 min
Doing Business Like a Woman Podcast119. How to Re-Purpose ContentIn this episode, Melissa Kellogg Lueck, marketing coach and founder of the Avanti Business Academy for Women, breaks down the art of content repurposing to help you reach a wider audience without creating more work. Melissa shares practical, easy-to-implement strategies for turning one piece of content into many, using tools like Descript and CapCut to streamline your process. Whether you’re writing, speaking, or creating videos, you’ll learn how to repurpose your content in a way that feels manageable, creative, and efficient—perfect for the busy entrepreneur looking to make a bigger marketing impact with less effort. Tune in and...2024-09-1627 min
Doing Business Like a Woman Podcast118. How to Run a Valuable Consultation that ConvertsIn this episode, your host Melissa Kellogg Lueck, a renowned marketing coach and founder of the Avanti Business Academy for Women, dives into simplifying consultations to make them more valuable and effective. Melissa shares her personal journey and practical steps to run a consultation that focuses on serving clients rather than just closing a sale. Enjoy a refreshing perspective that prioritizes client clarity and empowerment, sure to boost your confidence and conversion rates. Join Melissa as she transforms the consultation experience into a seamless process that feels good for both you and your clients. Listen in and elevate your...2024-08-1125 min
Doing Business Like a Woman Podcast117. What To Do When You're Feeling Stuck with Gina Maier VincentIn this episode, Melissa welcomes Gina Meyer Vincent, an expert known for her swift and direct soul-shifting methods. Originally from New York, Gina shares her personal journey from a fashion career to becoming a yoga instructor and eventually moving to California. She discusses how she helps high-achieving clients push their boundaries using personalized 24/7 support, focusing on worthiness, unique gifts, and soul-level truths. Gina also talks about the importance of recognizing one's unique abilities to create impactful transformations. Tune in to hear more about Gina's insights on overcoming imposter syndrome, the challenges of aligning personal value with business offerings, and...2024-07-2952 min
Doing Business Like a Woman Podcast116. How to 10X Marketing Value & Quality, Slow Down Time and Get More Done!In this episode, I’m sharing with you the replay of my training on Marketing Essentialism. The discussion emphasizes how to 10X the effectiveness and efficiency of your marketing efforts by increasing their quality and value. We explore topics such as your marketing self-concept, the purpose of marketing, and evaluating marketing efforts. I also introduce the contrast between Newtonian time and Einstein time, illustrating how to enhance work efficiency and reduce stress by focusing on creating valuable and high-quality work. She also explains the importance of having a simple yet effective marketing plan and offers insights into her private co...2024-07-2252 min
Doing Business Like a Woman Podcast115. Marketing Essentialism: Creating Your One-Page Marketing PlanIn this episode of the podcast, we continue exploring Marketing Essentialism and how it guides your marketing strategy. Drawing on my 20 years of experience and insights from 'Essentialism' by Greg McKeon and '10 X Is Easier Than 2 X,' I’m teaching the importance of evaluating your current marketing efforts, identifying your most impactful actions, and focusing on those to achieve greater efficiency and results. Listeners are encouraged to create a one-page marketing plan, optimize their top-performing marketing activities, and learn how to balance new relationship-building, nurturing existing relationships, and making clear offers.
00:00 Introduction to the Podcast2024-07-1538 min
Doing Business Like a Woman Podcast114. The Purpose of Marketing is to Serve Before you SellIn this episode, I’m sharing with you a replay of Week 2 of my LIVE online class, Marketing Essentialism. I share insights on transforming marketing practices, focusing on value and quality over quantity, and building a one-page marketing plan. I emphasize the importance of understanding the 'why' behind marketing, serving clients before selling and creating impactful relationships. I also recount my learnings from a marketing seminar with Seth Godin and encourage listeners to evaluate their current marketing strategies to identify what works best.
00:00 Welcome and Introduction00:52 Mission and Purpose of the Podcast01:52 Marketing Essentialism Overview2024-07-0852 min
Doing Business Like a Woman Podcast113. First Step in Achieving Marketing SuccessIn this episode of the podcast, we bring you inside my latest LIVE Online Class, Marketing Essentialism. I teach the importance of focusing on effective marketing activities, developing a confident mindset, and overcoming the fear of being seen. I outline a practical approach to transform your marketing strategy over the next four weeks, emphasizing the power of internal beliefs and consistent daily practices. Listeners are encouraged to adopt new thinking, commit to regular journaling, and participate in weekly live classes to achieve lasting impact and financial freedom.
00:00 Introduction to the Podcast00:36 Setting Up and Initial Thoughts2024-06-2444 min
Doing Business Like a Woman Podcast112. Why We Complicate Marketing and What to Do About It
In this episode of Doing Business Like a Woman podcast, marketing expert and business coach Melissa Kellogg Lueck introduces the concept of marketing essentialism, inspired by her favorite business books 'Essentialism' by Greg McKeon and '10X is Easier Than 2X' by Dan Sullivan and Dr. Benjamin Hardy.
Melissa discusses the importance of simplifying marketing efforts to enhance productivity and impact. She explores the psychological aspect of marketing, emphasizing the need for self-safety and internal confidence to overcome perfectionism and external validations. Melissa shares personal thoughts and beliefs that help her stay motivated and resilient, e...2024-06-0318 min
Doing Business Like a Woman Podcast111. The One Question You Must Ask for Marketing SuccessIn this episode, Melissa shares one of the most crucial lessons she has learned in her entrepreneurial journey – a powerful question that can transform your marketing and set you on the path to success.
In This Episode, You’ll Discover:
The Importance of Mindset in Marketing: Melissa delves into how your thoughts about yourself, your work, and your clients profoundly impact your marketing success.
The Better Question to Ask: Instead of asking "how," discover why, asking "Who do I need to become?" can revolutionize your approach to marketing.
Melissa’s Personal Journey: Hear Melissa’s story about cr...2024-05-2025 min
Doing Business Like a Woman Podcast110. Top 10 Networking Faux Pas and How to Avoid ThemIn this episode of the 'Doing Business Like a Woman' podcast, Melissa Kellogg Lueck, a marketing expert and business coach, discusses the importance of effective networking for early-stage business growth and financial freedom. She emphasizes connecting over traditional networking to build trust and relationships. The episode presents the top 10 networking faux pas in a David Letterman-style countdown, highlighting common mistakes such as coming on too strong, walking into a room with the intention of getting clients, and failing to follow up on connections. Melissa also includes two bonus faux pas related to communication and assumptions in networking. She provides...2024-04-2938 min
Doing Business Like a Woman Podcast109. Building Community as a Marketing StrategyIn this episode, Melissa Kellogg Lueck, a marketing expert and business coach, delves into the concept of creating community as a powerful marketing strategy for entrepreneurs. She builds on previous discussions about community and networking to explore how entrepreneurs can intentionally foster a community around their business to enhance impact and financial freedom. She stresses that all business owners inherently build communities through their products, services, and communication, highlighting that women entrepreneurs have a unique talent for creating community. She then outlines steps for establishing and nurturing a community with a shared ideology, origin story, rituals, and language, emphasizing...2024-04-2231 min
Doing Business Like a Woman Podcast108. Learn from the Best: The Art of Building Business Relationships with Sandra YanceyIn this episode of the Doing Business Like a Woman' podcast, host Melissa Kellogg Lueck, a marketing expert and business coach, is joined by Sandra Yancey, founder and CEO of eWomenNetwork. They discuss the journey and impact of eWomen Network, a dynamic women's business network that fosters connections among over 500,000 women business owners across North America. Sandra shares her transition from the corporate world to entrepreneurship, highlighting the challenges and breakthroughs that propelled eWomenNetwork to success. The podcast emphasizes the importance of networking, building community, and maintaining a customer-focused approach in business. Listeners are invited to the 2024 Women's Success...2024-04-0546 min
Doing Business Like a Woman Podcast107. Effortless Efficiency: Simplify Your Marketing and Save Time Using AIIn this episode of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, a marketing expert and business coach, explores how AI can revolutionize the way women entrepreneurs approach marketing in their businesses. She emphasizes the importance of utilizing AI to achieve effortless efficiency, enabling greater impact and financial freedom.
Throughout the episode, Melissa shares a step-by-step guide on using AI to create a comprehensive marketing strategy, from understanding the target audience and generating content ideas to repurposing content across multiple platforms. She demonstrates the process live, showing how to interact with AI tools to extract m...2024-04-0150 min
Doing Business Like a Woman Podcast106. How to Make Your Success HabitualThis week, we delve into the idea of turning success into a habit.
I kick off the episode by reflecting on a challenge I’ve noticed many of us face – the tendency to overanalyze and overthink. This often results in draining our mental energy and consuming valuable time. My aim in this episode is to offer a solution: transforming success into a habitual part of our lives.
Here’s what I cover:1. Decoding Habits: I explore what habits really mean, using definitions from Merriam-Webster, and relate this concept to our business practices.2. Cultivating Succes...2024-03-1828 min
Doing Business Like a Woman Podcast105. Marketing Tech & Tools That Are Worth HavingIn this podcast episode, Melissa Kellogg Lueck, a marketing expert and business coach, highlights the importance of aligning business struggles with the right technological tools for efficiency and financial freedom. She discusses her top four indispensable tools, Asana, Chat GPT, Descript, and StreamYard, which she uses for project management, content creation, content repurposing, and broad live broadcasting, respectively. Melissa emphasizes these tools' role in helping her streamline her work, generate ideas, repurpose content, and reach a wider audience through live video broadcasting, creating greater efficiency, productivity, and reduced decision fatigue in her business.
00:00 Introduction and W...2024-03-0438 min
Doing Business Like a Woman Podcast104. Care for Yourself Like a Pro... Because You AreIn this episode, we discuss the transformative power of self-care, redefined for the modern woman entrepreneur. This isn't about indulgent treats; it's a deep dive into recognizing yourself as an indispensable asset in your business and life. Melissa shares personal anecdotes and practical strategies, drawing parallels between the disciplined self-care of professional athletes and the holistic well-being needed for women at the helm of their ventures. Learn how to integrate physical, mental, nutritional, and spiritual care into your daily routine, not as a luxury but as an essential strategy for peak performance and sustainable growth in business and life...2024-02-2623 min
Doing Business Like a Woman Podcast103. Numbers That Nurture: Simple Metrics for Tracking GrowthIn this empowering episode, join me as I demystify the world of business numbers and metrics. This episode is full of insights and practical advice for women entrepreneurs who want to harness the power of data to elevate their businesses.
What You'll Discover:
Simplicity in Numbers - Learn how tracking a few key metrics can significantly impact your business growth and decision-making process.
Personal Journey - Melissa shares her own experience of discovering her business's growth through numbers, revealing how she crossed the six-figure revenue mark.
Actionable Strategies - Gain knowledge...2024-02-1943 min
Doing Business Like a Woman Podcast103. Numbers That Nurture: Simple Metrics for Tracking GrowthIn this empowering episode, join me as I demystify the world of business numbers and metrics. This episode is full of insights and practical advice for women entrepreneurs who want to harness the power of data to elevate their businesses.
What You'll Discover:
Simplicity in Numbers: Learn how tracking a few key metrics can significantly impact your business growth and decision-making process.
Personal Journey: Melissa shares her own experience of discovering her business's growth through numbers, revealing how she crossed the six-figure revenue mark.
Actionable Strategies: Gain knowledge about the three cri...2024-02-1936 min
Doing Business Like a Woman Podcast102. How to Continuously Improve All the Way to Your GoalJoin us in this unique walk-and-talk episode of my podcast as we explore the art of evaluation and momentum building in your business journey. Recorded amidst the serene backdrop of a January morning that feels like spring, this episode is a blend of introspection and practical advice tailored for the dedicated woman entrepreneur.
In this candid conversation, I share my reflections on January, touching upon the importance of evaluating your business at the end of each month. Whether you're wrapping up January or another significant period, this episode is packed with universal value.
You'll learn...2024-02-0513 min
Doing Business Like a Woman Podcast101. Quitter's Day 2024 - Here's How to Fail at QuittingDive into this motivational and practical episode as we confront "Quitter's Day," offering useful tools and insights to keep your entrepreneurial spirit alive. Discover how to overcome the urge to abandon your goals in the crucial first hundred days of the year.
In This Episode, You'll Learn:
The Essence of Quitter's Day: Understand its impact beyond health and fitness, affecting business and personal aspirations.
Five Tools to Defeat Quitting Urges: Practical strategies drawn from real entrepreneurial experience to maintain momentum and commitment.
Your 'Why' and Future Self: Techniques to reconnect with...2024-01-2921 min
Doing Business Like a Woman Podcast061. Goals Part 1 - The Mindset Behind Setting Goals that Lift You HigherAnd…we’re back! Happy New Year! The podcast returns this week after a holiday break with an all new episode and what better way to start off the year than to talk about the mindset - or collection of thoughts - behind goal setting that feels great. This episode is Part 1 of my 2 part goal setting mini-series in January. So, listen in, get your mindset about goals cleaned up and get ready to have an amazing 2023! Enjoy!
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Stay Connected:
Website: https://www.melissamkellogg.com/LinkedIn: https://www.linkedin.com/in/meliss...2023-01-0921 min
Doing Business Like a Woman Podcast060. Doing Business with Trust & Grace with Betsy ClarkSo often it seems much easier to trust what others tell us to do when building our business than to trust our own instincts, make strong decisions, and have our own backs. But if there’s anything Betsy Clark, my guest on the podcast this week, has learned in her near 50 years as an entrepreneur, it is that learning to trust yourself and offering grace are the key.
Conversations with Betsy are always thought-provoking and deeply valuable and in this episode, we jump into the deep end of the pool right from the get go.
I k...2022-12-1942 min
Doing Business Like a Woman Podcast059. How to Create Irresistible OffersThis might sound a little radical, but the greatest gift we can give to our best fit clients is to make offers to them. Think about it, if you know you can help them with your solution and you know they are experiencing the problem you solve, it would be irresponsible not to make an offer to help them, right?
So, why do we feel so squeamish about making offers?
On this week’s episode of the podcast I’m teaching you how to create and communicate your offer so that it feels great for you t...2022-12-1231 min
Doing Business Like a Woman Podcast058. How to Keep in Touch and Nurture RelationshipsThis is a super valuable episode about how to nurture relationships with your network and audience by creating valuable content. I’m teaching you how to come up with endless ideas for useful content that your audience is going to want from you rather than ‘meh’ content you think is bothering them.
This piece of your marketing plan - the Nurture side - is equally as important as bringing New people into your sphere consistently. It’s an opportunity for us to build relationships, share our expertise and serve our best fit clients even before they hire us. ...2022-12-0547 min
Doing Business Like a Woman Podcast057. How to Get in Front of More Potential ClientsIf you feel like bringing new people into your network, and growing your audience organically has been slow going and hard, this week’s podcast is for you. Girl, I’ve been there! So many entrepreneurs and small business owners that I talk to are wearing themselves out by trying to be everywhere, whether it’s online or in person, and meet everyone. This ends up with us being a mile wide, and an inch deep in building relationships…and we're exhausted with few new clients to show for it.
In this week's episode of the podcast, I walk y...2022-11-2829 min
Doing Business Like a Woman Podcast056. How to Market Like a Pro in 4 Simple StepsOver the 17+ years that I have been working with clients on their marketing, I’ve noticed, almost without exception, that there are four common areas of our marketing that if we aren’t paying attention to and consistently working on will lead to a “leaky bucket” of sorts. Leaky buckets lead to slow growth and feelings of hustling really hard for few sales. In this episode of the podcast I go through with you these four strategies and how you can know which of these need attending to in your business.
Most businesses just need to tweak, amplify...2022-11-1419 min
Doing Business Like a Woman Podcast055. How To Take Care of Your Health & Create More Wealth with Hally BrookeWe all know we’re supposed to be practicing self care - yada, yada - but for a long time just thinking of “self care” would make me feel awful and inadequate, like I’m even bad at taking care of myself, let alone all the other things that I’m supposed to be caring for! I now know what works for me and that self care can be as simple as taking a shower when I need one. My guest on the podcast this week, Hally Brooke, shares with us why taking care of ourselves is so critical to our suc...2022-11-0738 min
Doing Business Like a Woman Podcast054. How to Grow Your Audience to Grow Your RevenueEven if you have a great business but are offering your services to the same pool of people, your business and revenue growth is going to be painfully slow! Growing your audience, your pool of potential clients, is one of the best ways to grow your revenue.
How do we do this? I’m giving you my exact step by step on How to Grow Your Audience in this episode, such as:
Growing your audience by meeting people organically in person and online without being a weirdo.
What to do when meeting people in person so th...2022-10-3121 min
Doing Business Like a Woman Podcast053. How to Solve Our Toughest Problems with Both/And Thinking with Wendy SmithFeeling like you’re getting in your own way or stuck in indecision - we’re all there one time or another, right?! - can often be a sign of “either/or” or “all or nothing” thinking.
Dr. Wendy Smith, my guest this week on the Podcast, shares with us the power of “both/and” thinking and how it opens our mind to greater levels of creativity and problem-solving. She’s a researcher, professor and scholar that along with her co-author Marianne Lewis has a new book out that’s a practical guide to using both/and thinking to solve ou...2022-10-2446 min
Doing Business Like a Woman Podcast052. How to Create Calm in the Chaos of Business and Life with Heather GrecoMy guest for this episode is Heather Greco, an entrepreneur, coach, popular podcaster, and single mom of 3, who also has a full-time job. How does she do it all??
That’s precisely what I had to know; so that’s what we’re talking about in this episode of the podcast. She shares her best advice on how to simplify, streamline, and get organized so that you can grow your business and have a great life.
Heather shares some mind-blowing tips to make the weekday-workday-school-day schedules, meals, clothes, getting out the door each morning easier and les...2022-10-1742 min
Doing Business Like a Woman Podcast051. How to Stand Out in a Changing Economic ClimateIn this week’s episode, I give you a rundown, a checklist, of the marketing strategies that will give you the biggest return on your time and effort - and that don’t cost much, if any, money to implement.
Marketing is all about creating and growing relationships and the more you have, the more money you’re bringing in, even during a recession. So over the remaining weeks of this year, I’m going to give you the step-by-step you’re going to need to create and nurture your relationships. Join me, starting now! Listen to today’s epis...2022-10-1021 min
Doing Business Like a Woman Podcast050. How to Create a Strong Foundation for Growth w/ Jessica MillhiserWhen we’re starting out in business, often we think “if this business works, then I’ll get organized,” or “then I’ll create my systems.” Jessica Milhiser, a business growth strategist and my guest this week on the podcast, recommends creating your organization and structure simply and from the beginning, as you find what works for you. You’ll save yourself time and create more efficiency in your work.
In this super valuable episode Jessica teaches us how to create a foundation for our business in terms of workflow, organization, use of time, and creating a structure and sys...2022-10-0343 min
Doing Business Like a Woman Podcast049. Why Marketing Feels Hard and How to Make it EasierMarketing just feels hard sometimes. Whether it’s figuring out the tech or not knowing what to say, feeling like you have nothing to say, comparing ourselves to other entrepreneurs further along than we are, trying to achieve perfection in everything we put out, having a million ideas and not knowing which to pick first…and the list goes on.
So, what can we do to get over this hump and make it easier? For me, what seems to work most often is: 1) Remember why I’m in business, the mission I’m on here. This instantly changes m...2022-09-2627 min
Doing Business Like a Woman Podcast048. How Having Business Values Creates ClarityYou know me…I’m not a big fan of ‘corporate-y complexity’ so this week’s podcast may surprise you. I’ve been doing my own work on my business values and I’m loving the clarity and direction that having explicit values is giving me as I make decisions and create new things.
So, of course I wanted to share this with you because this work has been very impactful for my clients as well. And, there’s a simple way to create your company values - you know I love simple! I've found that now that I have them...2022-09-1914 min
Doing Business Like a Woman Podcast047. What's Missing from Most Marketing Strategy that's Holding Us BackA few years back, I created an online course, spent thousands to launch it multiple times, and each time it didn’t sell well. I thought I needed to improve my marketing, do better, spend more, be more in more places, and find the magic marketing thing. But as the launches went on the response seemed to be less and less and at the end of it all, I sold one. I didn't break even and I felt awful about all of it.
Through the journey to learn why I’d failed, I discovered it wasn’t the ma...2022-09-1222 min
Doing Business Like a Woman Podcast046. What We Need Now is Courage & How to Create ItRecently I returned from a conference in Dallas. It was amazing to be in person with about 500 fellow women entrepreneurs building businesses and making the money! Any time I’m in that kind of environment, I look for themes that bubble to the surface for me, and for this conference, the theme for me was courage.
And it makes total sense. Here we are in September, I have a $300k goal for the year and I’m nowhere near it. Part of me wants to give up until I hear speaker Shameca Tankerson - just built her busi...2022-09-0517 min
Doing Business Like a Woman Podcast045. How to Design Your Client Journey and WhyCan we stop calling it a “funnel?” The picture that always pops into my head when I hear that term used is a toilet flushing…and I DO NOT want to do that to my prospective clients! Gross!
So, don’t ask me what’s my funnel look like! Or what’s my technology stack! Or who’s the guru that set it all up for me! Or how you can build your funnel just like mine!
Because, you know what? Even if you set up your funnel and technology just like mine and even put out the sam...2022-08-2925 min
Doing Business Like a Woman Podcast044. Exactly How I Created $100k in 12 MonthsIt’s early Saturday morning, the house is quiet, no one else but my dog Ginger is awake yet and I’m sitting on the couch in my office with her journaling, creating a written record as I quietly celebrate and take full 100% responsibility for creating $100k in my business in 12 months.
Integrating our accomplishments when we meet big goals is critically important to creating and accomplishing the next big goal. And I’m bringing you into this celebration! As soon as I finished writing, I got right up off the couch and recorded this podcast episode to let...2022-08-2230 min
Doing Business Like a Woman Podcast043. Improve your Email Marketing Game with Meredith GoinsYour email list is one of the most valuable assets in your business. So learning how to grow your list, build relationships with, nurture, and serve those on your email list will directly benefit your bottom line.
My guest on this episode is Meredith Goins, an email list manager and copywriter and she shares with us how to uplevel your email marketing from how to create great copy to understanding your metrics and even how to increase your open rates. So, tune in now to what is basically a masterclass in being an effective email marketer!
2022-08-1547 min
Doing Business Like a Woman Podcast042. How to Get Great Testimonials Without Begging or Bothering your ClientsDon’t love asking for testimonials? This one’s for you! In this episode of the podcast, I share with you my process for collecting amazing testimonials, getting 100% participation without bothering clients, and exactly how to do it step-by-step. Plus, I share how to use the testimonial you gather in countless ways to actually help prospective clients understand what it would be like to work with you, from the mouths of your amazing clients.
So listen in, take notes on the process and I even give you 9 different questions you can pose to clients to chart their jour...2022-08-0818 min
Doing Business Like a Woman Podcast041. How to Vacation and Not Freak Out About Your BusinessIt’s been interesting to watch my mind and the mental gymnastics it’s done while on vacation. Sometimes I find myself really needing time away and wanting a break to rest. But at the same time my brain freaks out and I feel like if I disconnect from my business and take a break that when I come back it will all be gone, or I won't want to come back. Then I'll be labeled a miserable failure and so my mind is convinced that it’s not safe to disconnect and rest.
This thought pattern ends up...2022-07-2514 min
Doing Business Like a Woman Podcast040. Best Business Lessons I Learned from Watching the Avs Journey to the Stanley CupYes, on my podcast I spend much of our time together talking about how women do business, but this week’s episode is a little different. We’re talking about sports and my favorite group of Men, the Stanley Cup Champion Colorado Avalanche (Avs) ice hockey team.
If you know me at all, you know I’m a huge fan of the game, watching it and playing it (on a women’s team called the Hot Flashes)!
But what I learned from these guys about being resilient, elite athletes from watching them over the last five yea...2022-07-1822 min
Doing Business Like a Woman Podcast039. How Owning Your Story Opens Doors with Michelle SalinasOn the podcast this week my guest is Michelle Salinas, a successful entrepreneur, single mom of 2, one with special needs, and founder of Digital Edge. Her company helps small businesses, especially those run by mothers with special needs children, to grow and thrive and provide time and financial freedom.
Michelle tells us her amazing and inspirational story of discovering her purpose and the impact she wants to have with her company. Her clarity and focus really solidified through a series of challenging events in her life. Yet instead of crumbling under the pressure, she gathered up the p...2022-07-1145 min
Doing Business Like a Woman Podcast038. My Hot Tub Story and How to Bring Your Vision to LifeTruthfully, I almost didn’t release this episode because my sh*t-talking inner critic kept saying how silly and irrelevant this story is that I’m telling you on this episode. But then I thought about YOU - and me ;) - and that we love hearing inspirational stories about people just like us that are making their dreams come true, whether they’re about making a million, or getting your first ever hot tub.
But that’s not all! The story is not only about my dream coming true, but also it’s about how to reverse engineer yo...2022-07-0427 min
Doing Business Like a Woman Podcast037. Step Into Your Feminine Energy to Create What You Most Want w/ Allyson ChavezMy guest this week on the podcast, Allyson Chavez, followed the masculine playbook, grew a hugely successful business and ended up burned out and bankrupt. At her lowest point, she was $150k in debt with a failed business. She realized in that season that if she had created this mess, she could also create her way out of it…but it would have to be done differently. And that’s what she did by following where God was leading her and deciding to build her business like a woman. In this episode, we get to hear her whole story and...2022-06-2752 min
Doing Business Like a Woman Podcast036. 12 Brilliant Marketing Topic IdeasOn the podcast this week I’m sharing with you how you can simply become a fountain of valuable content with my 12 Brilliant Marketing Topic Ideas and the couple mindset shifts that go along with them to help you easily and prolifically produce value, attract more clients, and ultimately make more in your business. I also share two very important mindset shifts for creating kick-butt marketing that will super-charge your efforts and make you feel like and show up like the go-to expert in your field.
And I have even BETTER news!! I’ve created a guide that...2022-06-2022 min
Doing Business Like a Woman Podcast035. Busting My Favorite Marketing MythsSince I started working in marketing over 20+ years ago there have been some huge changes. The Yellow Pages have been replaced by Google. Direct mail has been largely replaced by DMs. Networking meetings have been replaced by social media. Crazy TV and Radio ads are being replaced by crazy TikToks and YouTube ads. You get the idea!
All joking aside, there are some basic principles of marketing and building our businesses that have not changed in the last two decades because at the end of the day, marketing is very simply creating connections with your best fit...2022-06-1342 min
Doing Business Like a Woman Podcast034. My Story of Why Simplicity in My Business is So CriticalIn this week’s episode of the podcast, I’m telling an emotional story that I don’t often tell - cuz it usually makes me cry, even 21 years later - but speaks to why creating simplicity in my business and particularly my marketing has been so important to me from the beginning of my business in 2005.
I was living and working in the NYC area on 9/11. That experience, understandably, has affected me deeply. As a survivor, I decided that living my fullest, best life and creating a business and legacy of service was going to be the be...2022-06-0619 min
Doing Business Like a Woman Podcast033. How to Deal with Emotions in Your Business, Part 2: The DebriefAfter listening to last week’s episode, I felt like I wanted to follow it up with some better explanation and exploration of the process I used in that episode to create a shift for myself and ultimately feel better in my business which helps me create better results.
So, in this episode, I’m back in my office - not walking this time ;) - and I have notes and an outline in front of me so that I’m giving you more of a step-by-step instruction of the process I use to basically coach myself on a daily...2022-05-3023 min
Doing Business Like a Woman Podcast032. How to Deal with Emotions About Your BusinessOne of the biggest and best lessons I learned last year (truth: still learning!) is about how important what I’m feeling (and the energy that’s created from my feelings) is in the growth and success - and enjoyment - of my business.
Don’t get me wrong, this is not about positivity and only feeling positive about everything. What I learned is that rather than pretend I was OK, I needed to have awareness of what I was really feeling and then approach it with compassion and curiosity.
Often we think that if we ackn...2022-05-2320 min
Doing Business Like a Woman Podcast031. How to Build a Business that Lasts with Ciara StockelandMy guest on this episode, Ciara Stockeland, knows endurance and that’s what we’re talking about today. Ciara has been an entrepreneur since her teens building numerous successful businesses, both retail and services. She’s the creator of Boutique Workshop, a coaching program for retail entrepreneurs. She’s also an Ironman athlete. In this episode, she shares her story and her greatest lessons learned along the way in business and as an athlete. We also talk about how to use your numbers to make better decisions and how to build a business that lasts. You’re sure to get filled...2022-05-1641 min
Doing Business Like a Woman Podcast030. Walk and Talk about Going Big & Creating Safety in SavannahCome for a walk with me around Savannah, Georgia where I was recently visiting to meet with my business coach and mastermind. I wanted to bring you in on what I was thinking about during the days I was with my coach and mastermind.
Getting to meet with my coach and mastermind sisters is always like a ‘coming home,’ a safe space where I get to be completely myself - talk about my business, money, motherhood, relationships - all of it, with a group of women that can always relate in one way or another.
It all...2022-05-0919 min
Doing Business Like a Woman Podcast029. Coach vs. Consultant vs. Course? How to know what you need.We all need some support from time to time while growing our businesses. Knowing what kind of help you need that will serve you best in getting to your goals and supporting your growth as a CEO is something I get asked about and think about lots as I’m growing my own business.
I recorded this solo episode to discuss the differences between investing in coaching, consulting, and courses. Many times in my business journey, I’ve tried to throw money at problems I thought I was having rather than trust my own authority. This almost never...2022-05-0221 min
Doing Business Like a Woman Podcast028. Her Greatest Lessons from 20 Years of Entrepreneurship with Katrina SawaIf you get inspired and fired up listening to other women tell it like it is…there’s no airy-fairy BS in her story but so much refreshing honesty…you’re going to love what Katrina drops by to share with us today.
“The beauty of being an entrepreneur is that you can always go make more money,” says Sawa.
“...That’s how I’ve always been. Leap, keep doing it, and trusting that it’s going to work out,” says Katrina Sawa, my guest on this week’s episode of the podcast. And not to spoil the ending, but...2022-04-2537 min
Doing Business Like a Woman Podcast027. How to Increase Visibility to Grow SalesWhat I know is that getting more visible and connecting with people IS what it takes to grow your business and attract clients. And yes, it’s scary, and maybe that’s okay, it’s part of the cost. We can do hard things and we can grow our tolerance to the discomfort.
But how? That’s what this week’s podcast episode is all about.
First, we have to change our thinking about what marketing is and what’s the point of being more visible.
Then we have to make it safe to be visible b...2022-04-1825 min
Doing Business Like a Woman Podcast026. How to Break the Mold with Dr. Ingrid MurraToday’s episode is an inspiring one about perseverance, determination and learning by doing! My guest is Dr. Ingrid Murra, a Harvard-trained orthodontist and founder & CEO of the orthodontic start-up My Two Front. Her journey to becoming an orthodontist and entrepreneur started when she was eight years old. Fast forward to today she’s leading a fast-growing company and she’s become just the 48th Latin American woman in US history to raise over $5m in venture capital. Listen in for her amazing story as she shares her valuable wisdom and the lessons she’s learned on her way to havin...2022-04-1129 min
Doing Business Like a Woman Podcast025. How to OWN Your Value and Why It’s Critical to Your GrowthWhen we don’t own our value we end up over-hustling, under-earning and burning out. We feel like we’re not that special, unique and just another [fill in the blank]. Ask me how I know! Women are particularly great at under-valuing our worth in the marketplace. I mean we’ve been historically under-paid for decades, right?! I’ve seen this over and over in women I talk to and even in myself, so intentionally doing the work to own our value leads to much more satisfaction in our work, less hustle, greater impact on our world and more revenue...2022-04-0427 min
Doing Business Like a Woman Podcast024. How to Create a Successful Podcast with Anne ClaessenHave you ever considered starting a podcast as a way to nurture a relationship with your audience? I thought about it for about 4 years before actually starting this podcast. Don’t be like me! I realize now that my procrastination had lots to do with comparing myself to others and their fancy podcasts, and I didn’t have someone like Anne Claessen in my life. In this episode, she tells us her story and her journey to starting her business and becoming a podcast manager. She shares with us how easy (and low-tech) it can be to start and crea...2022-03-2845 min
Doing Business Like a Woman Podcast023. How to Create Massive Results with What You're Already DoingThe concept I'm teaching in this episode is what has allowed me to go from hustling lots for little gain to ditching the hustle and understanding what REALLY creates the massive results and impact I've always known I was destined to created. Creating a successful, sustainable, joyful business is not just about taking more action, it's about involving your mind and heart too. Yes, we instinctively know this, but I teach this concept like I never have before in a way that's much more simple and practical so you can put it together to create the revenue and the...2022-03-2125 min
Doing Business Like a Woman Podcast022. How to Create Wealth with Shannon Brome-WardMaking money in our businesses is one thing, but having money and creating wealth is a whole other skill entirely. So many entrepreneurs I talk with are great at making money but struggle with having money, managing money, tracking money, planning with their money and thus lose out on a huge opportunity to create long-term wealth - both in their business and personal lives.
I know no better expert to discuss this topic than Shannon Brome-Ward, a Money Mindset Coach who understands how it feels to wonder where your money goes each month and the frustration of n...2022-03-1434 min
Doing Business Like a Woman Podcast021. Copy Camp Week 3 - How to Break the Rules and Troubleshoot Your CopyIn this final episode of Copy Camp we break all the most sacred rules of conventional marketing teaching and I give you my guide to troubleshooting your copy when it’s not producing results.
Breaking the rules when building my business has been one of the hallmarks of my success. I like to keep my business simple and the focus clearly on creating and providing value and when the “rules” get in the way…I break them.
So, when it comes to creating great marketing copy and compelling content that creates connection, I share with you the 3...2022-03-0726 min
Doing Business Like a Woman Podcast020. Copy Camp Week 2 - The 4 Foundational Practices for Writing Great CopyIn this episode of Copy Camp we get down to the tactics of writing great copy to market your business with my 4 Foundational Practices for writing great copy.
I explain the ‘how’ behind what makes marketing copy work with 4 steps that you can begin practicing today that will drastically uplevel the quality of your copy and will compel your readers to act and engage with you.
One of the most common struggles among women entrepreneurs at all levels - and even myself from time to time - is writing copy; whether it’s for social media, em...2022-02-2821 min
Doing Business Like a Woman Podcast019. Copy Camp Week 1 - Come to Camp, Learn to Create Compelling ContentOne of the most common struggles among women entrepreneurs at all levels - and even myself from time to time - is writing copy; whether it’s for social media, emails, websites, blogs, you name it, we all struggle with it.
When I started marketing my coaching business back in 2019, I was coming into it with 14 years of experience as a marketing consultant and professional writer. At that point I’d written marketing and sales copy for countless clients over the years, not to mention ghostwriting projects and books.
That’s why I’ve designed a mini-se...2022-02-2120 min
Doing Business Like a Woman Podcast018. How to Feel Worthy to Be Seen and Heard with Julie Ulstrup, Branding PhotographerThinking back to the first time I got branding photos taken, in 2019, I remember I was so uncomfortable and nervous. Having the attention on me felt so vulnerable. I think I was shivering and sweating at the same time. Thankfully the photos came out beautifully but I'll never forget how nervous I was!
I learned from that experience how deeply we as women are socialized to stay small, stay quiet, and stay hidden. That experience was part of a larger journey for me to own my worth, my value, and come forward out of the shadows and f...2022-02-1447 min
Doing Business Like a Woman Podcast017. How to Get Over Success ResistanceIf you've wondered whether your money mindset, limiting beliefs, or earning ceiling is keeping you from growing the business and earning the money you want to, this episode is for you. Success resistance gets in the way for all of us, at all income levels. Simply put, it’s our unquestioned thoughts about success that cause us to hold back and stay small from fully experiencing all the success we are capable of. It shows up as us avoiding, not showing up, not wanting to be TOO visible, and staying small for fear of what will happen.2022-02-0720 min
Doing Business Like a Woman Podcast016. Her Journey to The Empowered Woman with Marta SpirkIn this week’s episode of the podcast, Marta Spirk is my guest. She tells her amazing story and shares her framework for becoming an empowered, successful entrepreneur.
Marta is a Brazilian-born, mother of young triplets that immigrated to the US in 2010 and started her business when her triplets were just babies.
Marta’s story is one of self-discovery, acceptance and ultimately embracing her value and her message and letting it shine in her own unique way.
She’s now a bestselling author and empowerment coach for women who coaches her clients on uncover...2022-01-3146 min
Doing Business Like a Woman Podcast015. How to Use Your Numbers to Build BeliefWhen we set a revenue goal for our business and have no idea if it’s possible with the offers and business model we currently have, we’re setting ourselves up for failure…and our brains know it. So no matter how much belief we try to build, our minds will continue to call BS on the numbers until we build that evidence of all the ways it could be possible…numerically.
In this week’s episode of the podcast I’m pulling back the curtain on how to build belief in your big goal for the year using ac...2022-01-2426 min
Doing Business Like a Woman Podcast014. How Understanding Your Enneagram Type Makes Your Marketing BetterOver the years I’ve done just about every personality-typing-thingy I can do. I think they’re interesting and love experimenting on myself…as you’ll learn about me. But I really love the Enneagram and have learned how helpful it can be for marketing, selling, and serving clients.
I also think they can be very helpful with giving us awareness, which is why I invited my friend Sarah Lynn Wallace, an Enneagram Coach (she’s a Type 7) to come on the podcast this week to share her Enneagram expertise and her journey as a serial entrepreneur and woman. ...2022-01-1747 min
Doing Business Like a Woman Podcast013. Why it's Hard to Rest but Critical to Business GrowthFor the week between Christmas and New Year this year I decided to take time off to rest. I don’t remember the last time I did it and now I understand why. It was incredibly uncomfortable! Sitting around all week helped me see how much I rely on what I’m doing to prove my worthiness. And it took me coming face-to-face with the question of where my worthiness comes from to begin to break this vicious and destructive cycle. So, if you are a “hustle-harder,” chronic over-worker, overachiever, this episode is for you. If you want to experien...2022-01-1017 min
Doing Business Like a Woman Podcast012. How to Avoid Burnout & Be Aligned All The Way to $1M with Sarah StokesOne of my greatest hopes for us in this New Year is that it is not only our best year yet, but our most joyful, successful, and least hustle-y. How’s that sound?? You in?
And there’s no better person to talk to about this subject than my friend Sarah Stokes. (Truth be told…I have a total girl crush on her!) She’s built a $1million+ business not once, but twice! And she’s done it both ways…super hustle-y with lots of burnout and now with more alignment, joy, and balance.
She generously s...2022-01-0356 min
Doing Business Like a Woman Podcast011. Interview with My DaughterWhen I told my daughter I was beginning to add interviews as part of my podcast format, she asked if she could be on my podcast. Of course I said YES! I saw this as an incredible opportunity for her to come out of her shell a little (she's started her tween and middle-school years in a pandemic!) and grow her confidence in her voice and her value.
It was also the most challenging interview I’ve ever done, which stretched me as an interviewer.
So, welcome to my first interview episode! You may be abl...2021-12-2727 min
Doing Business Like a Woman Podcast010. The Gift of Failure and How to Set Big GoalsIt's the holiday season, a time for giving and I'm giving you the gift of failure...a concept I invite you to play with, toy with for 2022.If you have ever struggled with setting big goals and experienced the fear of failure, this episode is for you. What I teach in this episode about failure and big goals are concepts I struggled with for years - as a woman, perfectionist and wannabe A student - so I want to explore it because when you begin to think about failure differently and set goals in a...2021-12-2033 min
Doing Business Like a Woman Podcast009. How to Set Goals That Don't Make You Feel Like CrapI used to hate setting goals...and so I didn't, until about 5 years ago when I decided I really wanted to grow my business, challenge myself, and see what I was capable of.What I know now about setting goals that I didn’t know then is the real purpose of goal setting is to make them generative and motivating rather than destructive and depressing. My new way of thinking about goal setting is that they: - Give you direction, they are the lighthouse that lights your way- Invite you to see what you...2021-12-1330 min
Doing Business Like a Woman Podcast008. Overcoming our Biggest Barrier: The Time & Effort for Money TrapOne of the biggest barriers that I see for women in committing to building the business, the lifestyle, and the impact they really want is thinking that they will have to sacrifice their lives, well-being, relationships to get it. So, many settle for a half-assed business because they are afraid of what anything bigger may entail.
This thinking is so pervasive in our culture and affects women particularly hard and keeps us small because it is often women that household responsibilities fall upon...plus, we are much less likely, statistically, to choose to create a business just...2021-12-0626 min
Doing Business Like a Woman Podcast007. How to be Great at Networking (online & in-person)Networking, which is simply connecting with people in order to build relationships - whether in-person or online - is an important part of growing your business, creating demand and bringing new clients into your sphere. Your business and your revenue rely on keeping the flow of new connections, relationships, and opportunities coming in. In this episode, I share 10 tangible tips for being great (dare I say having fun) at networking. It's really quite simple and I'm an introvert at heart, so if I can do it...so can you! Listen in now!
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Stay Connected:2021-11-2229 min
Doing Business Like a Woman Podcast006. How to Decide When It's Time to Invest in Your BusinessWe as women are generally slow to invest in ourselves and our businesses. Statistics show this but I know this to be true because I did not invest in much of anything for the first 10 years of my business. Over the last 5 years, I've become a more aggressive investor and my growth has shown it. Even still I agonize over investments and in this episode share my story of making my latest investment and the two pivotal moments for me in making my decision that I thought would be helpful to you in making your best decision when considering...2021-11-1522 min
Doing Business Like a Woman Podcast005. How to Make Your Marketing Simple & Create More ClientsSo often we want to complicate our marketing because we think it's the marketing that creates clients. But it's not. It's YOU, and the value you offer, the energy and connection people have with you that creates clients.I've always been a marketing rebel in my business...not following the training I received in my MBA program but inventing my own way of marketing my services. And it's worked...for 16+ years!Marketing can be so much easier, simpler, and fun. If you're open to learning how marketing and making lots of money can be simplified...2021-11-0823 min
Doing Business Like a Woman PodcastBONUS INVITATION: Join me for my Live, Online WorkshopJoin me for my LIVE online training/coaching session where we will be discussing - Why You're Not Creating Clients and How to Fix It Now. You can register for this free training by visiting: https://www.melissamkellogg.com/grow-your-sales
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Stay Connected:
Website: https://www.melissamkellogg.com/LinkedIn: https://www.linkedin.com/in/melissamkellogg/Instagram: https://www.instagram.com/melissa_m_kellogg/Facebook: https://www.facebook.com/BusinessAcademy4Women
Want to Grow Your Sales, Doing What You Love, in the time you have?? Then you’ve got to go a...2021-11-0803 min
Doing Business Like a Woman Podcast004. How to Stop Feeling like a Fraud and Beat Imposter Syndrome for Good!In this episode you will learn what is Imposter Syndrome or "perceived incompetence" and how it's standing between you and the results you really want to create in your business and in your life. Using a story from my own journey - launching this podcast! - I'll teach you how to recognize it, have so much love and compassion, yet overcome it and breakthrough to your next level of impact and income!
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Stay Connected:
Website: https://www.melissamkellogg.com/LinkedIn: https://www.linkedin.com/in/melissamkellogg/Instagram: https://www.instagram.com...2021-11-0125 min
Doing Business Like a Woman Podcast003. How to Grow Your Sales Doing What You Love - Part 2Let's dive in to the rest of my simple formula for growing your sales, no matter what stage of business you are in.
You'll learn:
—How to grow your visibility and improve your marketing in a way that is aligned with how YOU like to show up. —Where to focus to grow your sales immediately....like today. —How to create a compelling offer that incites action by your ideal clients. —How to put this formula to work for you and generate sales by creating a simple plan.
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Stay Con...2021-10-2530 min
Doing Business Like a Woman Podcast002. How to Grow Your Sales Doing What You Love - Part 1In this episode I'm providing you with my exclusive playbook on how to grow your sales using my simple formula. My simple process has developed over my 16+ years in business, studying entrepreneurs, and coaching and teaching my clients. It will help you whether you're just starting out in business or are a seasoned pro looking to increase your revenue and scale.
You'll learn:
—How to understand your value and what you're actually selling—What is value and how it's directly correlated to how much money you want to make. —How to increase your confid...2021-10-2516 min
Doing Business Like a Woman Podcast001. Why We Celebrate How Women Do Business - Pilot EpisodeIn this pilot episode I'm celebrating how we as women are creating a whole new way of doing business, making money and having an impact.
You'll learn:
—Why we are worth celebrating as women entrepreneurs. —The latest stats on women owned businesses in the US...the numbers are sure to blow your mind! —My story of trying to do business like the boys, how it didn't work for me, and how I finally struck out on my own and created my own path. —The mission I'm on now to help more women make mor...2021-10-2519 min
Doing Business Like a Woman PodcastWelcome to Doing Business Like a Woman PodcastWelcome to The Doing Business Like a Woman Podcast! This podcast is for women in any stage of building their own business - whether you're just getting started or are a seasoned pro - that wants to make more money and have a greater impact while growing into the full expression of yourself as a female entrepreneur. More women than ever are starting and running businesses and we are creating a whole new way of doing business. I used to think doing business like a woman was a problem and now I know it's a major asset in many...2021-10-2210 min